KR100873389B1

KR100873389B1 - Method and apparatus for serving video response service using visible communication service

Info

Publication number: KR100873389B1
Application number: KR20070091508A
Authority: KR
Inventors: 이경철
Original assignee: 주식회사 인스프리트
Priority date: 2007-09-10
Filing date: 2007-09-10
Publication date: 2008-12-11

Abstract

A method and apparatus for a multimedia-based video auto-response service and an apparatus thereof are provided to offer callers advertisement images or company introduction images which subscribers register. A method and apparatus for a video auto-response service comprises the following steps of: making an exchange determine whether a destination number subscriber is subscribed for the video auto-response service or not(S103); connecting the first video speech path between a video response service providing server and a calling terminal(S111); making the video response service providing server detect a video contents corresponding to the destination number(S113); and transmitting the detected video contents through the first video speech path.

Description

Method and apparatus for video answering service using video call service {Method and apparatus for serving video response service using visible communication service}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to video communication service technology, and more particularly, to a video answering service method using a video communication service and a device thereof.

When a subscriber of a communication service cannot receive a call due to important work or personal circumstances (hereinafter, referred to as 'absence'), an answering service is usually used. The 'auto answering service' refers to a response that is automatically made to a call of a data terminal device. To this end, the called terminal automatically forms a call path for a signal that is missed and then records the previously recorded contents. Send out through the furnace.

On the other hand, as a video call service is recently commercialized, a video answering service using the video call connection method is required.

Accordingly, an aspect of the present invention is to provide a video answering service method using a video call service and an apparatus thereof.

In addition, the present invention is to provide a method and apparatus for providing advertisement video or video information using the video answering service.

In order to achieve the above technical problem, the video answering service method provided by the present invention uses a video communication service, and the exchange receiving the video call call connection request message determines whether the called party subscribes to the video answering service. ; When the called party subscriber is subscribed to the video answering service, the exchange connects the first video call path between the video answering service providing server providing the video answering service and the calling terminal that generated the video call call request message. Doing; Detecting, by the video response service providing server, video content corresponding to the called number from among previously stored content information; And transmitting, by the video response service providing server, the detected video content through the first video call path.

Preferably, in response to a caller connection request from the calling terminal, connecting a second video call path between the call center corresponding to the called number and the video answering service providing server; Receiving a corresponding counselor voice and video through the second video call path; And transmitting the counselor video and audio through the first video call path.

The method may further include: connecting a call path between a call center corresponding to the called number and the video answering service service server in response to a caller connection request from the calling terminal; Selecting a corresponding substitute image; Receiving a voice of a corresponding counselor through the call path; Synchronizing the received voice with the selected substitute image; And transmitting the synchronized voice and video through the first video call path.

At this time, the video content is the subscriber's automated response to the video call connection request, the advertisement video corresponding to the called number, the homepage of the subscriber corresponding to the called number, the service guide image corresponding to the called number and It is preferably one of the image-based living information.

On the other hand, the switch provided by the present invention for achieving the above object is a storage unit for storing the subscriber list subscribed to the video answering service; A receiving unit which receives a video telephone call connection request message; A comparison unit determining whether a called number corresponding to the video telephone call connection request message is included in the subscriber list; And a call connection control unit for connecting a first video call path between a video answering service providing server providing a video answering service and a calling terminal generating the video call call request message when the called number is subscribed to the video answering service. It includes.

In addition, the video answering service providing server provided by the present invention to achieve the above object includes a database for storing the video content for each subscriber subscribed to the video answering service; Controlling communication with wired / wireless communication devices, and when a video call connection request message is received with one of the subscribers as a receiver, connects the first video call path with the calling terminal that transmitted the video call connection message. A communication interface unit; A service control unit controlling a service to be provided to the calling terminal; And a content controller for detecting the video content to be transmitted to the calling terminal from the database under the control of the service controller and transmitting the video content through the communication interface.

As described above, the present invention provides a multimedia-based video answering service so that a more convenient answering service can be used. In particular, it is possible to obtain the effect of the advertisement from the subscriber's point of view by providing the caller with the registered advertisement video or company introduction video. In addition, there is an effect that can provide a living convenience by providing life information based on the image.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the embodiments of the present invention, reference should be made to the accompanying drawings that illustrate embodiments of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a schematic block diagram of a video answering service providing server according to an embodiment of the present invention. Referring to FIG. 1, the video answering service providing server 100 according to the present invention includes a communication interface 110, a service control part 120, a content control part 130, and a video auto response service (ARS) content database. (Hereinafter referred to as an 'image ARS content DB') 200.

The video ARS content DB 200 stores the video content for each subscriber subscribed to the video answering service. For example, the video ARS content DB 200 stores a subscriber's call connection number (eg, a phone number) and video content corresponding thereto. In this case, the video content includes an automatic response image set by the corresponding subscriber, an advertisement image corresponding to the called number, a homepage of the subscriber corresponding to the called number, a service guide image corresponding to the called number, and image-based living information. It is preferable that it is either.

In this case, the 'advertising image' may be an advertisement image for promoting a company or a shop set by a subscriber who operates a company or a shop.

The 'service guide image' may be an image set for service use guidance by a service provider such as a bank or a theater. Particularly, when the menu level of the service guide image is 2 or more, the service guide image for each level may be further included, and connection information between service guide images of upper and lower levels may be further included. For example, when a first service guide image for displaying an initial menu and a second service guide image for displaying a lower level menu are registered in a call center of a bank, the first service guide image and the second service guide image are displayed. Interconnection information must be included. In this case, the first service guide image may be identified by a subscriber call connection number, but the second service guide image may be set to be identified by a unique number of the first service guide image.

On the other hand, the image-based life information preferably includes at least one of the video information for traffic information (for example, CCTV video, etc.), the video information for weather guidance and video information for touristic guidance.

Examples of the database structure for the image ARS content DB 200 are illustrated in FIGS. 2 and 3. Therefore, the database structure will be described with reference to FIGS. 2 and 3.

The communication interface 110 controls communication with wired / wireless communication devices. For example, under the control of various communication networks (eg, mobile communication networks, the Internet, etc.), the communication path is connected to other devices connected to the communication network. In particular, when the communication interface 110 receives a video call connection request message for which one of the subscribers subscribed to the video answering service is the called party, the communication interface 110 transmits the video call call connection message to a video call (hereinafter, The first video call). That is, a first video call path is connected between the calling terminal and the video answering service providing server.

The service controller 120 controls a service to be provided to the calling terminal. In particular, the service controller 120 controls the service by controlling the content controller 130 based on a control signal (for example, a dual tone multiple frequency (DTMF) signal) transmitted from the calling terminal.

For example, when a control signal for moving the menu level is transmitted from the originating terminal provided with the service guide image, the service controller 120 detects the service guide image content of the corresponding level from the video ARS content DB 200. The content controller 130 is controlled.

On the other hand, when a control signal for connection to an agent is transmitted from the calling terminal provided with the service guide image, the service controller 120 connects the call center corresponding to the called number to the second video call path 110. ). In this case, the video answering service providing server 100 is connected to the call center through a second video call, and the calling terminal is connected to a first video call. In this case, the first video call may be a wireless channel, and the second video call may be a wired channel. At this time, the communication interface 110 receives a voice and a video of a counselor through the second video call path, and then transmits the voice and video through the first video call path.

In addition, when a control signal for connecting an agent is transmitted from the calling terminal provided with the service guide image, the service control unit 120 calls a video call call connection request message corresponding to the called number, with the calling number being the number of the calling terminal. The communication interface 110 is controlled to transmit to the center. That is, the service controller 120 controls the communication interface 110 to connect a third video call path between the calling terminal and the call center.

In this way, the service controller 120 may control to transfer the video and audio of the counselor between the corresponding call center and the calling terminal in response to the counselor connection request, but may use a substitute video. That is, the service control unit 120 may receive the voice of the counselor from the call center and synchronize the prestored replacement video with the voice of the counselor to provide the caller with the calling terminal. To this end, the service controller 120 selects a pre-stored substitute image. Then, the communication interface 110 is controlled to connect a call center and a call path corresponding to the called number to synchronize the voice of the counselor delivered through the call path and the substitute video. In this case, the substitute image may be stored in the image ARS content DB 200. In addition, for the synchronization, the contents of the applicant's registered patent 'lip sync service providing method for a mobile communication subscriber and a system therefor (registration number 10-0733772)' can be used. The service controller 120 transmits the synchronized voice and the replacement video to the calling terminal through the communication interface 110.

The content controller 130 detects the video content from the video ARS content DB 200 under the control of the service controller 120 and transmits the video content to the calling terminal through the communication interface 110. The video content transmitted at this time may be one of various types of video content as mentioned in the description of the video ARS content DB 200.

FIG. 2 is a diagram illustrating an example of a database structure of the image content management database illustrated in FIG. 1, and FIG. 3 is another example of a database structure of the image content management database illustrated in FIG. 1. One drawing. FIG. 2 illustrates an example of an image ARS content DB (hereinafter referred to as a “first image ARS content DB”) 210 that does not include a substitute image, and FIG. 3 illustrates an ARS content DB including a substitute image (hereinafter, An example of the “second video ARS content DB” 220 is shown.

Referring to FIG. 2, the first video ARS content DB 210 includes a unique number 211 / subscriber identification information 212 / video ARS content 213 field. The unique number 211 field stores information for identifying a corresponding video ARS content (eg, serial number), and the subscriber identification information 212 field contains information for identifying a subscriber who registered the corresponding video ARS content (eg, Subscriber's telephone number, etc.), and the video ARS content 213 stores corresponding video ARS content.

At this time, if the video ARS content is a 'service guide image' having two or more menu levels, the subscriber identification information for registering the corresponding video ARS content is stored in the subscriber identification information 212 field corresponding to the service guide image corresponding to the highest level. However, a unique number of the service guide image corresponding to the higher level of the image may be stored in the subscriber identification information 212 field corresponding to the service guide image corresponding to the later level.

Referring to FIG. 3, the second image ARS content DB 220 includes a unique number 221 / subscriber identification information 222 / image ARS content 223 / replacement image 224 fields. The unique number 221, the subscriber identification information 222, and the video ARS content 223 fields are similar to those described in FIG. However, in the example of FIG. 3, the alternative video 224 field is further included, which is the voice data transmitted from the call center when a user who receives the video ARS content requests a call connection to a call center that does not provide a video call service. It stores the alternate image to be provided in synchronization with. For example, when a user who is provided with a 'service guide image' requests a counselor connection, the user stores an image that can replace the image of the counselor.

4 is a schematic block diagram of an exchange according to an embodiment of the present invention. Referring to FIG. 4, the switch 400 according to an embodiment of the present invention includes a storage 500, a receiver 410, a comparator 420, and a call connection controller 430.

The storage unit 500 stores subscriber information (eg, subscriber list) subscribed to the video answering service. At this time, the subscriber information may be a telephone number of the corresponding subscriber.

The receiver 410 receives a message transmitted through a communication network including a corresponding exchange. In particular, the receiver 410 receives the video telephone call connection request message and transmits it to the comparator 420. In general, a call connection message stores a caller's telephone number (hereinafter referred to as 'calling number') and a called party's telephone number (hereinafter referred to as 'called number'). Therefore, the video call call connection request message also stores a 'calling number' and a 'calling number'.

The comparison unit 420 determines whether the called party corresponding to the video telephone call connection request message is included in the subscriber list stored in the storage unit 500 to determine whether the called party has subscribed to the video ARS service. That is, when the called number is included in the subscriber list, it is determined that the called party subscribes to the video ARS service.

The call connection control unit 430 receives a processing result from the comparison unit 420 and the video response service providing server that provides the video answering service when the called number is subscribed to the video answering service (for example, '100 in FIG. 1). ') And the calling terminal that generated the video call call connection request message are connected to the video call path (hereinafter referred to as' first video call path').

5A and 5B are flowcharts illustrating a video answering service method according to a first embodiment of the present invention. 5A and 5B illustrate a processing procedure for providing the video ARS service to the calling terminal 300 by the switch 400 and the video ARS service providing server 100 according to an embodiment of the present invention. In particular, FIGS. 5A and 5B illustrate an example of a processing procedure in response to a calling subscriber provided with a service guide image transmitting a control signal (eg, a DTMF signal) for moving a menu level.

5A and 5B, when the calling terminal 300 transmits a video telephone call (S101), that is, generates and transmits a video telephone call connection request message, the corresponding switch 400 (ie, calling terminal ( A switch of the communication network including 300) checks whether the called party subscribes to the video ARS (S103). That is, the switch 400 determines whether the called party subscriber included in the video telephone call connection request message has subscribed to the video ARS service.

To this end, the switch 400 checks whether the called number is included in the pre-stored video ARS subscriber list 500a.

If the called party does not subscribe to the video ARS service as a result of the checking (S103), the switch 400 requests a video call to the called terminal 600 (S105). That is, a video call is requested to a called number included in the video phone call connection request message.

If the called party subscribes to the video ARS service, the exchange 400 sets up the video call call to the video ARS service providing server 100 that provides the video ARS service, instead of the called number included in the video call call connection request message. Request (S107). In response to the response from the video ARS service providing server 100 (S109), a video call path (hereinafter referred to as a “first video call path”) is connected between the video ARS service providing server 100 and the calling terminal 300. (S111).

When the video call path is connected as described above, the video ARS service providing server 100 detects video content corresponding to the called number from among previously stored content information (S113). That is, the video ARS service providing server 100 detects the corresponding video content from the video ARS content DB 200. Then, the video content is transmitted to the calling terminal 300 through the video call path (S115).

At this time, the video content is the subscriber's automatic response video to the video call call connection request, the advertisement video corresponding to the called number, the homepage of the subscriber corresponding to the called number, the service guide image and video corresponding to the called number It may be any one of the base life information. A detailed description of each of them is as mentioned in the description of the video ARS content DB 200 of the video ARS service providing server 100 of FIG. 1.

5A and 5B show an example of the case where the video content corresponding to the called number is a service guide video. Therefore, in step S115, the video ARS service providing server 100 transmits the corresponding service guide image to the calling terminal 300, and the calling terminal 300 receiving the received video displays the corresponding video (S117).

When the menu is selected by the user of the calling terminal 300 (S119), as illustrated in FIG. 5B, a corresponding DTMF signal is generated from the calling terminal 300 and transferred to the switch 400 (S121). This is in accordance with the principle that when pressing a numeric key of a terminal in a typical terminal, a complex frequency signal (DTMF signal) corresponding thereto is generated.

The exchange 400 then decodes the DTMF signal (S123) and transmits the corresponding control signal (ie, menu selection information) to the video ARS service providing server 100 (S125).

After receiving the control signal, the video ARS service providing server 100 detects the video content corresponding to the control signal (ie, menu selection information) (S127) and transmits the video content to the calling terminal 300 (S127). S129). In this case, the detected image content is image content corresponding to a lower level of the service guide image detected in step S113. To this end, the video ARS content DB 200 includes a service guide image for each level, and preferably further includes connection information between service guide images of the upper and lower levels.

The originating terminal 300 receiving the image displays the received ARS image (S131). It waits for a menu selection from the user.

If the menu selection information is input again (S133), a series of processes (S121 through S131) for detecting and displaying the low level service guide image are repeatedly performed.

6 is a flowchart illustrating a video answering service method according to a second embodiment of the present invention. FIG. 6 illustrates that the user of the calling terminal 300 and the agent make a video call when the user of the calling terminal 300 requests an agent connection while the service guide image is displayed through the processing illustrated in FIGS. 5A and 5B. An example of a treatment procedure is shown.

Referring to FIG. 6, when the ARS image (that is, the ARS image for service guidance) is displayed on the calling terminal 300 (S201), when the calling terminal 300 selects a key for an agent connection (S203), In the terminal 300, a corresponding DTMF signal is generated and transmitted to the switch 400 (S205). This is according to the principle that when the numeric key of the terminal is pressed in the conventional terminal, the complex frequency signal DTMF corresponding thereto is generated as mentioned in the description with reference to FIGS. 5A and 5B.

Then, the switch 400 decodes the DTMF signal (S207) and transmits the corresponding control signal (that is, the agent connection request signal) to the video ARS service providing server 100 (S209). Then, the video ARS service providing server 100 connects the second video call path between the call center corresponding to the called number and the video ARS service providing server 100 in response (S211 to S217). To this end, the video ARS service providing server 100 requests the gateway exchange 700 to establish a call with the call center 800 (S211), and performs the incoming call processing process between the gateway exchange 700 and the call center 800 (S213). When the call setup response signal is transmitted from the gateway exchange 700 (S215), a video call path (hereinafter referred to as a “second video call path”) between the video ARS service providing server 100 and the call center 800 is referred to. To connect (S217).

In addition, a voice call and a video signal of an agent are received from the call center 800 through the video call path (S219), and a video call path connected between the calling terminal 300 (hereinafter, referred to as a first video call path). The voice and video signals of the counselor are transmitted to the calling terminal 300 through S221.

Then, the calling terminal 300 displays the voice and video of the counselor (S223).

Meanwhile, the video ARS service providing server 100 may control the call center 800 and the calling terminal 300 to make a direct video call in response to the reception of the agent connection request signal (S209). For example, the video ARS service providing server 100 sets the number of the calling terminal 300 as a calling number in a call setup request message with the call center 800 transmitted to the gateway switch 700 to the call center 800. And the calling terminal 300 may make a video call directly.

7A and 7B are flowcharts illustrating a video answering service method according to a third embodiment of the present invention. 7A and 7B illustrate that when the user of the calling terminal 300 requests an agent connection while the service guidance image is displayed through the process illustrated in FIGS. 5A and 5B, the user of the calling terminal 300 and the agent using the substitute image. An example of the processing procedure for making this video call is shown.

Referring to FIGS. 7A and 7B, when an ARS image (that is, an ARS image for service guidance) is displayed on the calling terminal 300 (S301), when the calling terminal 300 selects a key for connecting an agent (S303). ), The originating terminal 300 generates a corresponding DTMF signal and is transmitted to the exchange 400 (S305). This is the same as mentioned in the description with reference to FIGS. 5A and 5B and FIG. 6.

Then, the exchange 400 decodes the DTMF signal (S307) and transmits the corresponding control signal (that is, the agent connection request signal) to the video ARS service providing server 100 (S309). Then, the video ARS service providing server 100 connects a call path between the call center corresponding to the called number and the video ARS service providing server 100 in response (S311 to S317). To this end, the video ARS service providing server 100 requests the gateway switch 700 to set up a call with the call center 800 (S311), and the incoming call processing process between the gateway switch 700 and the call center 800 (S313). When the call setup response signal is transmitted from the gateway switch 700 through the step (S315), the call path is connected between the video ARS service providing server 100 and the call center 800 (S317).

When the call path is connected as described above, the video ARS service providing server 100 selects a substitute video to replace the counselor from previously stored substitute video information (S319). In this case, the substitute image may be stored in the image ARS content DB 200.

When the voice of the counselor is transmitted through the call path (S321), the video ARS service providing server 100 synchronizes the voice with the selected substitute video (S323). For the synchronization, the contents of the applicant's registered patent, 'a method for providing a lip sync service for a mobile subscriber and a system therefor (registration number 10-0733772)' may be used.

The video ARS service providing server 100 performing the synchronization transmits the synchronized data (that is, the substitute video and the counselor's voice) to the calling terminal 300 (S325).

Then, the calling terminal 300 displays the synchronized data (that is, the substitute image and the counselor's voice) (S327).

8A to 8F illustrate screen examples of a calling terminal for providing a video answering service according to an exemplary embodiment of the present invention. In particular, FIG. 1 illustrates an example of a screen of a calling terminal displaying a service guide image received from a call center in response to a user's video call request.

8A is a diagram illustrating an example of a video call origination screen of a calling terminal. The user of the calling terminal inputs a desired telephone number as described above and then inputs a preset button (eg, a 'video call' button) for a video call.

FIG. 8B illustrates an example of displaying an initial image provided by a call center for service guidance in response to the video call request.

FIG. 8C is a diagram for describing a step of selecting a button for moving a menu by viewing a service guide image as illustrated in FIG. 8B. For example, FIG. 8C illustrates an example in which the user selects '2'.

FIG. 8D illustrates an example of a screen displaying a corresponding service guide image in response to the selection of FIG. 8C.

FIG. 8E is a diagram for explaining a step of selecting a button for connecting an agent by viewing a service guide image as illustrated in FIG. 8D. For example, FIG. 8E illustrates an example in which the user selects '0'.

FIG. 8F illustrates an example of a screen displaying an agent substitute image in response to the selection of FIG. 8E. In the example of FIG. 8F, an example of representing an agent using alternate video and lip sync technology is illustrated. However, the user of the calling terminal and the agent may mutually make a video call by actually connecting an agent with a video call in a call center.

Although the contents of the present invention have been described with reference to one embodiment shown in the drawings, this is merely exemplary, and various modifications and equivalent other embodiments may be made by those skilled in the art. I will understand. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a schematic block diagram of a video answering service providing server according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of a database structure of the image content management database illustrated in FIG. 1.

FIG. 3 is a diagram illustrating another example of a database structure of the video content management database illustrated in FIG. 1.

4 is a schematic block diagram of an exchange according to an embodiment of the present invention.

5A and 5B are flowcharts illustrating a video answering service method according to a first embodiment of the present invention.

6 is a flowchart illustrating a video answering service method according to a second embodiment of the present invention.

7A and 7B are flowcharts illustrating a video answering service method according to a third embodiment of the present invention.

8A to 8F illustrate screen examples for providing an image answering service according to an exemplary embodiment of the present invention.

Claims

Determining, by the exchange, receiving the video telephone call connection request message whether the called party subscribes to the video answering service;

When the called party subscriber is subscribed to the video answering service, the exchange connects the first video call path between the video answering service providing server providing the video answering service and the calling terminal that generated the video call call request message. Doing;

Detecting, by the video answering service providing server, video content corresponding to the called number from among pre-stored content information corresponding to each subscriber's telephone number; And

Transmitting, by the video response service providing server, the detected video content through the first video call path;

And if the called party subscriber does not subscribe to the video answering service, the exchange requests a video call to the called terminal.

The method of claim 1, wherein the determining whether the called party subscribes to the video answering service

A video answering service method for determining whether the called number is included in a pre-stored video answering service subscriber list.

The method of claim 1, wherein the video content is

Among the subscriber's automatic response image to the video call connection request, the advertisement image corresponding to the called number, the homepage of the subscriber corresponding to the called number, the service guide image corresponding to the called number and the video-based living information One of the video answering service method.

According to claim 3, The image-based life information is

Video answering service method comprising a video information for traffic information, video information for weather guidance, and video information for touristic guidance.

The method of claim 3, wherein the service guide image

And a service guide image for each level when the menu level of the service guide image is 2 or more, and further comprising connection information between service guide images of upper and lower levels.

The method of claim 3,

Connecting a second video call path between a call center corresponding to the called number and the video answering service providing server in response to a control signal for connecting a counselor from a calling terminal provided with the service guide image;

Receiving a corresponding counselor voice and video through the second video call path; And

And transmitting the agent video and audio through the first video call path.

The method of claim 3,

Connecting a third video call path between a call center corresponding to the called number and the calling terminal in response to a control signal for connecting an agent from the calling terminal provided with the service guide image; And

And providing a video call service between the calling terminal and the call center through the third video call path.

The method of claim 3,

Connecting a call path between a call center corresponding to the called number and the video answering service providing server;

Selecting a corresponding substitute image in response to a control signal for connecting a counselor from a calling terminal provided with the service guide image;

Receiving a voice of a corresponding counselor through the call path;

Synchronizing the received voice with the selected substitute image; And

And transmitting the synchronized voice and video through the first video call path.

In the exchanger,

A storage unit for storing a subscriber list subscribed to the video answering service;

A receiving unit which receives a video telephone call connection request message;

A comparison unit determining whether a called number corresponding to the video telephone call connection request message is included in the subscriber list; And

A call connection control unit for connecting a first video call path between a video answering service providing server providing a video answering service and a calling terminal generating the video call call request message when the called number is subscribed to the video answering service; Including exchanger.

The method of claim 9, wherein the storage unit

And a telephone number for storing telephone numbers of subscribers subscribed to the video answering service.

A database for storing the video content for each subscriber subscribed to the video answering service;

Controls communication with wired / wireless communication devices, and connects a first video call path to a calling terminal that transmits the video call call connection message when a video call call connection request message is received with one of the subscribers as a called party. A communication interface unit;

A service control unit controlling a service to be provided to the calling terminal; And

And a content control unit which detects the video content to be transmitted to the calling terminal from the database under the control of the service control unit and transmits the video content through the communication interface unit.

The method of claim 11, wherein the database is

A video answering service providing server storing a subscriber's call connection number and video content corresponding thereto.

The method of claim 11, wherein the video content is

Any of the subscriber's automatic response to the video call connection request, the advertisement image corresponding to the called number, the homepage of the subscriber corresponding to the called number, the service guide image corresponding to the called number and the video-based living information One video answering service providing server.

The method of claim 13, wherein the image-based life information

A video answering service providing server including video information for traffic information, video information for weather guidance, and video information for tourist attractions.

The method of claim 13, wherein the service guide image

The method of claim 15, wherein the service control unit

If the control signal for moving the menu level from the originating terminal is transmitted, the video answering service providing server for controlling the content control unit to detect the service guide video content of the corresponding level based on the connection information.

The method of claim 15, wherein the service control unit

And a control signal for connecting a counselor from the calling terminal to control the communication interface to connect the call center corresponding to the called number to a second video call path.

18. The apparatus of claim 17, wherein the communication interface unit

After receiving the voice and video of the counselor through the second video call path, the video answering service providing server for transmitting the voice and video through the first video call path.

The method of claim 15, wherein the service control unit

When the control signal for connection to the counselor is transmitted from the calling terminal, the video automatic response for controlling the communication interface to send a video call call connection request message whose calling number is the number of the calling terminal to the call center corresponding to the called number. Service Delivery Server.

The method of claim 15, wherein the service control unit

When the control signal for connection to the counselor is transmitted from the calling terminal, the communication interface unit is controlled to connect the call center and the call path corresponding to the called number. A video answering service service server for synchronizing the voice of the counselor delivered through the substitute image and transmitting the synchronized voice and the substitute image to the calling terminal through the communication interface.