KR100837643B1 - Method and apparatus for transmitting location based advertisement message using call detail record - Google Patents

Abstract

A method and an apparatus for transmitting a location-based advertisement message using billing information are provided to obtain location information of a subscriber and transmit an advertisement message by using the location information. An advertisement information inputting unit(310) receives advertisement information including advertisement words, area information to which a corresponding advertisement is to be sent, and advertisement transmission time information. An advertisement information management DB(Database)(340) stores and manages the inputted advertisement information. An advertisement transmission history information DB(350) stores and manages advertisement transmission history information of each advertisement. A billing information collecting unit(330) collects billing information of subscribers from a billing terminating device of a mobile communication network. A billing information management DB(360) stores the collected billing information. An advertisement message transmission processing unit(320) obtains location information of each subscriber from the billing information, and determines subscribers to which an advertisement whose transmission time point has arrived, among the advertisements stored in the advertisement information management DB, is to be provided.

Description

Method and apparatus for transmitting location-based advertisement message using charging information {Method and apparatus for transmitting location based advertisement message using call detail record}

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a schematic block diagram of an advertisement message transmission system according to an embodiment of the present invention.

FIG. 2 is a schematic block diagram of an advertisement message sending server illustrated in FIG. 1.

FIG. 3 is a diagram illustrating an example of a database structure for managing advertisement information in the advertisement message sending server illustrated in FIG. 2.

FIG. 4 is a diagram illustrating an example of a database structure for managing transmission history information for each advertisement in the advertisement message transmission server illustrated in FIG. 2.

FIG. 5 is a diagram illustrating an example of a database structure for managing charging information in the advertisement message sending server illustrated in FIG. 2.

FIG. 6 is a diagram illustrating an example of a processing procedure for transmitting an advertisement message using the advertisement message sending server illustrated in FIG. 2.

FIG. 7 is a diagram illustrating another example of a processing procedure for transmitting an advertisement message using the advertisement message sending server illustrated in FIG. 2.

The present invention relates to a method and apparatus for transmitting an advertisement message, and more particularly, to a method for transmitting a location-based advertisement message using charging information of a mobile communication network.

With the development of mobile communication technology and widespread use of mobile communication terminals, mobile communication terminals can support various functions (for example, text transmission, image transmission, wireless Internet access, etc.) in addition to telephone calls.

Therefore, the mobile communication service subscribers can freely move and talk with the other party anytime and anywhere by using the mobile call service, and through the wireless Internet service, various information necessary for life, for example, news, weather, sports, securities, exchange rates or Traffic information may be provided in various forms such as text, voice, or image.

Recently, a location based service (LBS), which provides various services using location information of a mobile communication terminal, has been highlighted. LBS is a service that accurately locates a person or object based on a mobile communication terminal such as a mobile phone, a personal digital assistant (PDA), a notebook PC, and provides additional information related to the identified location.

An example of the location-based service is a location-based advertising service that provides a local advertisement of a local area to a mobile communication terminal of a subscriber located in a specific area after obtaining location information of the mobile communication terminal.

At this time, the LBS system uses a Global Positioning System (GPS) or a mobile communication network system to obtain location information of the mobile communication terminal.

In the former case, the LBS system receives a GPS signal received by the mobile communication terminal or a location calculation result using the GPS signal from a mobile communication terminal equipped with a GPS receiver. In this case, there is a limitation that a mobile communication terminal having a built-in GPS receiver of a subscriber who wants to use an LBS should be used.

On the other hand, in the latter case, the mobile terminal having moved the location uses the operating characteristics of the mobile communication network system that registers the location with the visited location registration server (ie, VLR: Visit Location Register) of the region. That is, in the latter case, location information of mobile communication terminals located in a local area is obtained from a VLR in a base station providing a mobile communication network service in a specific area. In this case, considering that the location registration message generates a large amount of traffic in the mobile communication network, there is a possibility of causing a serious overload in the mobile communication network. The disadvantage is that it can be a burden.

Such a conventional LBS service randomly sends an advertising message to a mobile communication terminal of a subscriber located in a specific region. Accordingly, the subscriber receives the local advertisement message regardless of his / her will. In particular, a subscriber who stays in a specific region for a long time (eg, more than twice the transmission period of a specific advertisement message) may receive the same message repeatedly. Alternatively, in the case of an advertisement message having a short transmission period, duplicate transmission may occur to the same subscriber. Duplicate transmission of such an advertisement message is inefficient from an advertiser's point of view, and may be treated as a spam advertisement message from a subscriber's point of view, which may dilute the effect of the actual advertisement.

Accordingly, the present invention has been made in an effort to provide a method and apparatus for acquiring location information of a subscriber using a mobile communication service and transmitting an advertisement message using the location information without device limitations.

Another object of the present invention is to provide a method and apparatus for acquiring location information of a subscriber using a mobile communication service and transmitting an advertisement message using the location information without using a separate network resource.

In addition, the technical problem to be achieved by the present invention is to provide an advertising message transmission method and apparatus for improving the efficiency of the advertising message by reducing the increase in spam-related advertising message due to the duplicate transmission of the same message.

According to an aspect of the present invention, there is provided a method for transmitting a location-based advertisement message, comprising: storing location-based advertisement information having different transmission regions and timing points; Checking a time point at which the stored advertisements are sent; Checking an area where the advertisement has arrived when the advertisement has arrived; Acquiring location information for each subscriber based on charging information of the subscribers of the mobile communication network; Generating an advertisement delivery target list after selecting subscribers to provide advertisements based on the location information for each subscriber; Generating an advertisement message destined for a mobile communication terminal of subscribers included in the advertisement delivery target list based on advertisement information of the advertisement when the transmission point has arrived; And transmitting the advertisement message to the selected subscribers.

Preferably, the step of obtaining location information for each subscriber collects billing information of subscribers from a charging end device of a mobile communication network and extracts subscriber location information included in the billing information.

The method may further include storing the transmission history information for each advertisement, and even if the subscriber is located in the region where the advertisement is transmitted using the advertisement history information for each advertisement, the advertisement may be sent more than once or within a specific period of time. It is desirable to exclude subscribers having a history of sending out advertisements.

According to another aspect of the present invention, an apparatus for transmitting a location-based advertisement message includes: an advertisement information input unit configured to receive advertisement information including an advertisement phrase, local information to which the corresponding advertisement is to be sent, and advertisement delivery time information; An advertisement information manager configured to store and manage the input advertisement information; Transmission history information management unit for storing and managing the advertisement history information for each advertisement; A billing information collection unit for collecting billing information of subscribers from a billing terminal of a mobile communication network; A charging information storage unit for storing the collected charging information; And an advertisement message transmission processing unit for acquiring subscriber position information from the billing information and determining subscribers to provide advertisements having a time of delivery, among advertisements stored in the advertisement information management unit, based on the subscriber position information. .

Preferably, the advertisement information management unit checks the delivery expiration conditions for each advertisement and deletes the advertisement information satisfying the delivery expiration conditions.

In addition, the advertisement message transmission processing unit may generate an advertisement delivery target list by selecting only the subscribers not included in the previous delivery list of the corresponding advertisement among the subscribers located in the region where the advertisement point has been sent.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the embodiments of the present invention, reference should be made to the accompanying drawings that illustrate embodiments of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a schematic block diagram of an advertisement message transmission system according to an embodiment of the present invention. Referring to FIG. 1, an advertisement message sending system according to an embodiment of the present invention includes an advertisement registration server 100 and an advertisement message sending server 300 interconnected through the Internet 200.

The advertisement message sending server 300 stores advertisement information input through the advertisement registration server 100. After determining the location-based advertisement transmission target based on the subscriber information transmitted from the mobile communication network 400, the advertisement message is transmitted to the corresponding subscriber through the mobile communication network 400. At this time, the advertisement message sending server 300 receives the billing information for each subscriber from the mobile communication network charging terminator 410, recognizes the location information for each subscriber, and preferably determines the advertisement sending target based on the location information. In addition, the advertisement message sending server 300 preferably transmits the advertisement message through the message transmission server 420 to the mobile communication terminal 430 of the subscriber determined as the advertisement transmission target.

In the example of FIG. 1, an advertisement registration server 100 is connected to an advertisement message sending server 300 through the Internet 200. However, the present invention is not limited to the advertisement registration server 100 and the advertisement message sending server 300 is connected through the Internet (200). For example, the advertisement registration server 100 may be configured as a software block in the advertisement message sending server 300.

FIG. 2 is a schematic block diagram of the advertisement message sending server 300 illustrated in FIG. 1. Referring to FIG. 2, the advertisement message sending server 300 includes an advertisement information input unit 310, an advertisement message sending processor 320, a charging information collecting unit 330, an advertisement information management DB 340, and an advertisement history management information for each advertisement. DB 350 and billing information management DB (360).

The advertisement information input unit 310 receives advertisement information including an advertisement phrase, local information to which the corresponding advertisement is to be sent, and advertisement delivery time information. To this end, the advertisement information input unit 310 includes a user interface for inputting advertisement information (for example, an input device such as a keyboard and a mouse and a display device), and receives advertisement information input through the user interface or accesses through the Internet. It is preferable to receive advertisement information transmitted from an advertisement registration server.

The advertisement message transmission processor 320 receives the billing information collected through the billing information collector 330 when an advertisement having a delivery time has been detected among the advertisement information stored in the advertisement information management DB 340. After acquiring the location information for each subscriber from the billing information, the subscribers are determined to provide advertisements based on the location information for each subscriber.

To this end, it is preferable that the advertisement message sending processor 320 periodically monitors the timing of sending advertisement information stored in the advertisement information management DB 340. In addition, the advertisement message sending processor 320 preferably obtains the communication control system identification information for each service area included in the billing information as location information for each subscriber. At this time, the communication control system identification information for each service area is a communication system that includes the area where the subscriber is located as a service area and controls communication with the mobile communication terminal in the service area, and the base station controller identification information (BSC ID) of the mobile communication network. It is preferable that the base station transceiver identification information (BTS ID), PDSN IP address (PDSN IP address), packet switched support node IP address (SGSN IP address) and packet gateway support node IP address (GGSN IP address). .

On the other hand, the advertisement message transmission processing unit 320, which has obtained the location information of each of the subscribers, selects subscribers included in the transmission area of the advertisement at which the subscriber's location arrives and generates an advertisement transmission target list in FIG. As illustrated, it is preferable to transmit the corresponding advertisement message to the mobile communication terminals of subscribers included in the advertisement transmission target list through the message transmission server 420 of the mobile communication network.

In this case, the mobile communication terminal is preferably any one of a mobile phone, a PDA, and a notebook PC.

The billing information collector 330 collects billing information of subscribers from a billing terminal of the mobile communication network. In this case, the billing termination device refers to all the end devices that generate billing information (CDR) in the mobile communication network, and as an example of the billing termination device, a mobile telephone switching center (MSC: Mobile) of a mobile communication network. Switching Center (AAA), Authentication Authorization and Accounting (AAA), Packet Date Service Node (PDSN), Serving GPRS Support Node (SGSN), and Gateway GPRS Support Node (GGSN). Meanwhile, the mobile communication network includes at least one of a voice network and a data network. That is, the charging information includes both voice call charges and data use charges.

The advertisement information management DB 340 stores and manages advertisement information input through the advertisement information input unit 310. 3 is a diagram illustrating an example of a database structure of the advertisement information management DB 340. Referring to FIGS. 2 and 3, the advertisement information management DB 340 may include advertisement identification information fields 341, transmission area information fields 342, advertisement phrase fields 343, transmission frequency fields 344, and transmission time zone fields. 345 / distribution target characteristic information field 346.

The sending area information field 342 stores sending area information of the corresponding advertisement. The advertisement message sending processor 320 may know the region information to which the advertisement is to be transmitted based on the information stored in the region to be sent information field 342.

The transmission frequency field 344 stores information for limiting the total transmission frequency of the advertisement. The total number of transmissions is one of the expiration conditions of the advertisement. The advertisement information management DB 340 compares the accumulated advertisement transmission count with the value stored in the transmission frequency field 344 and deletes the advertisement information when the accumulated advertisement transmission frequency is the same as the value stored in the transmission frequency field 344. .

As described above, the advertisement information management DB 340 includes a delivery expiration condition of the advertisement and deletes the advertisement information that satisfies the condition to secure data storage capacity. In the example of FIG. 3, the case in which the total number of times of advertisement is included as an example of the expiration condition of the corresponding advertisement is described as an example, but the expiration condition is not limited to the total number of times of advertisement. For example, if the advertisement information management DB (340) includes the 'delivery period' as the delivery expiration condition of the corresponding advertisement, the advertisement information management DB (340) deletes the advertisement information when the current time is not included in the delivery period. do.

At this time, the advertisement information management DB 340 may provide a convenience to the advertiser by giving a grace period instead of deleting the advertisement as soon as the delivery expiration conditions are satisfied.

The delivery time zone field 345 stores time information for determining a delivery time of the advertisement. The advertisement message sending processor 320 may detect the advertisement information when the advertisement delivery point has arrived by checking the transmission time zone field 345 of all records stored in the advertisement information management DB 340.

The transmission target characteristic information field 346 stores characteristic information of a subscriber to be sent to which the advertisement is to be sent. For example, the transmission target characteristic information field 346 stores at least one of the sex, age group, marital status / interest, and interest of the subscriber as characteristic information of the subscriber to be sent. The advertisement message transmission processor 320 obtains basic personal information (eg, gender, age group, marital status / interest and interest field) of subscribers from the mobile communication network system, and the basic personal information is transmitted to the characteristic information field (for transmission). Only subscribers included in the range of information stored in 346 are selected to generate an advertisement delivery target list. That is, even if the subscriber is located in the sending area of the advertisement to be sent, the advertisement message sending processing unit 320 does not include the basic personal information of the subscriber within the range of information stored in the characteristic information field 346 of the corresponding advertisement. Do not send ads. Therefore, it is possible to reduce the reception of spam messages from the subscriber's point of view. The basic personal information of the subscriber may be obtained in advance through a subscription computer network of a mobile communication network and stored in a DB.

The advertisement history information management DB 350 for each advertisement stores and manages the advertisement history information for each advertisement. 4 is a diagram illustrating an example of a database structure of the advertisement history management information management DB 350 for each advertisement. 2 and 4, the advertisement history information management DB 350 for each advertisement includes an advertisement identification information field 351, a transmission time field 352, and a transmission list field 353.

The play list field 353 stores previous play lists for each advertisement, and the play point field 352 stores play time information of each of the previous play lists. The advertisement message sending processor 320 finally determines a subscriber to be sent the advertisement based on the sending time field 352 and the sending list field 353. In other words, the advertisement message transmission processing unit 320 refers to the advertisement history information for each advertisement so as not to be duplicated to the subscriber who has previously received the advertisement even if the subscriber is located in the region where the advertisement is sent. For example, the advertisement message sending processing unit 320 may be a subscriber located in the region where the specific advertisement is sent, and a subscriber who has a history included in the previous transmission list of the specific advertisement at least once or among the previous several transmission lists of the specific advertisement. Subscribers whose history is included in the three delivery lists are excluded from the advertisement delivery target list.

The billing information management DB 360 stores the billing information collected by the billing information collector 330. 5 is a diagram showing an example of a database structure of the billing information management DB 360. 2 and 5, the billing information management DB 360 includes the calling party number field 361 / called party number field 362 / caller location information field 363 / called party location information field 364 / call start. A visual field 365 / call end time field 366 is included.

The advertisement message sending processing unit 320 uses the information of the calling party number field 361 and the calling party location information field 363 among the information of the billing information management DB 360 when the advertisement information with the ad sending point has arrived. The location of the called party is checked by using the information of the called party number field 362 and the called party location information field 364. In this case, the caller location information field 363 and the caller location information field 364 include a region in which the subscriber is located as a service area and a communication system for controlling communication with the mobile communication terminal in the service area. Base station controller identification (BSC ID), base station transceiver identification (BTS ID), PDSN IP address, packet switched support node IP address (SGSN IP address) and packet gateway support node IP address (GGSN) IP address).

FIG. 6 is a diagram illustrating an example of a processing procedure for transmitting an advertisement message using the advertisement message sending server illustrated in FIG. 2. FIG. 6 illustrates a processing procedure between the advertisement information input unit 310, the advertisement message sending processor 320, and the charging information collecting unit 330 illustrated in FIG. 2. 2 and 6, the method of transmitting an advertisement message according to an embodiment of the present invention is as follows.

First, when the advertisement information to be registered is input (S205), the advertisement information input unit 310 registers the advertisement information (S210). That is, the advertisement information input unit 310 stores the advertisement information in the advertisement information management DB 340. The advertisement information input at this time is an advertisement to be transmitted based on the location, and includes transmission area and transmission point information.

The advertisement information input unit 310 transmits the advertisement information to the advertisement message transmission processor 320 (S215).

The advertisement message sending processor 320 stores the received advertisement information in the advertisement information management DB 340. In this case, the advertisement information may include advertisement text, local information to which the corresponding advertisement will be sent, and advertisement delivery time information.

Meanwhile, the charging information collecting unit 330 collects real time charging information from charging nodes (eg, charging termination devices) of the mobile communication network (S220) and stores the charging information in the charging information management DB 360 (S225). ). In this case, as an example of the charging termination device, a Mobile Switching Center (MSC), Authentication, Authorization, and Accounting (AAA), Packet Data Service Node (PDSN), and Serving GPRS Support (SGSN) of a mobile communication network Nodes and Gateway GPRS Support Nodes (GGSNs).

The advertisement message sending processor 320 checks a sending point of the registered advertisement information (S230) and checks a sending area of the corresponding advertisement (S235) if an advertisement having a sending point exists (S235).

Meanwhile, in order to identify mobile subscribers located in the transmission area, the advertisement message transmission processor 320 requests charging information of the mobile subscribers from the charging information collector 330 (S245) and receives charging information in response thereto (S245). S250). In operation S255, an advertisement transmission target subscriber list is generated from the received subscriber billing information. To this end, the advertisement message sending processing unit 320 preferably extracts the subscriber location information included in the billing information, and then selects the subscribers located in the sending area of the advertisement at which the sending point arrives, and generates an advertisement sending target subscriber list.

The subscriber location information included in the charging information is identification information of a communication system that includes a region where a subscriber is located as a service area and controls communication with a mobile communication terminal within the service area. ID), a base station transceiver identification (BTS ID), a PDSN IP address, a packet switched support node IP address, and a packet gateway support node IP address (GGSN IP address). It is desirable to.

At this time, it is more preferable that the advertisement message sending processor 320 generates the advertisement sending target subscriber list based on the sending history information of the corresponding advertisement. That is, in order to prevent duplicate transmission of the same advertisement message based on the transmission history information of the corresponding advertisement, it is preferable to refer to the transmission history information of the corresponding advertisement.

For example, the advertisement message transmission processor 320 selects the subscribers located in the transmission region of the advertisement based on the location information of each subscriber, and then selects the subscribers of the advertisements having the transmission time point among the selected subscribers. Only subscribers not included in the previous delivery list are selected to generate an advertisement delivery target list. That is, the advertisement is not transmitted again to the subscriber who has received the advertisement at least once.

In addition, the advertisement message sending processor 320 is based on the location information for each subscriber, the subscribers located in the sending area of the advertisement arrived at the point of delivery, and the transmission point of the previous transmission list of the advertisement arrived at the point of delivery After selecting the previous delivery list within a specific time, it is preferable to generate the advertisement delivery target list by selecting only the subscribers not included in the selected previous delivery list among the subscribers located in the region where the advertisement is sent. That is, the advertisement is not transmitted again to the subscriber who has received the advertisement within a certain time.

In addition, the advertisement message sending processor 320 preferably performs the subscriber selection process using the advertisement sending characteristic field once again after generating the sending list. That is, it is preferable to modify the delivery list by comparing the advertisement delivery characteristic field of the advertisement having the delivery point with the subscriber information of subscribers included in the delivery list. At this time, the subscriber information compared with the advertisement transmission condition may be obtained from the subscriber information DB of the mobile communication network, or may be obtained from the subscriber DB previously received and configured from the subscription computing system of the mobile communication network by the prior consent of the subscriber.

The advertisement message transmission processor 320 generates an advertisement message to be transmitted to the subscribers based on the advertisement transmission target subscriber list (S260) and then transmits the advertisement message (S265). At this time, the advertisement message transmission processor 320 generates an advertisement message for the mobile communication terminals of the subscribers included in the subscriber list of advertisement transmission targets, and then transmits the advertisement message through the message transmission server of the mobile communication network system. Do. Preferably, the mobile communication terminal is any one of a mobile phone, a PDA, and a notebook PC.

Meanwhile, the advertisement message sending processor 320 updates the advertisement history information of the corresponding advertisement based on the advertisement message sending result (S270). That is, the advertisement message sending processor 320 stores the advertisement history information of each advertisement in the advertisement history information management DB 350 for each advertisement in order to select an advertisement message transmission object. At this time, the transmission history information for each advertisement may preferably include previous transmission lists for each advertisement and information on the transmission time of each transmission list.

In addition, the advertisement message sending processor 320 checks the advertisement expiration conditions for each advertisement of the advertisement information stored in the advertisement information management DB 340 (S275) and deletes the corresponding advertisement when the advertisement information satisfying the advertisement expiration condition exists (S275). S280).

To this end, the advertisement information stored in the advertisement information management DB 340 preferably further includes a delivery expiration condition of each advertisement (eg, at least one of the total number of times of the advertisement or the duration of the advertisement). That is, if the delivery expiration condition is the total number of times the advertisement is sent, the advertisement message sending processor 320 compares the accumulated number of times of transmission with the preset total number of times when the cumulative number of times equal to the total number of times of the corresponding advertisement of the advertisement. The advertisement is deleted as it is determined to satisfy the expiration date. In addition, if the delivery expiration condition is the delivery period of the corresponding advertisement, the advertisement message sending processing unit 320 counts the current time and if the current information is not included in the sending period set as the delivery expiration condition, the advertisement is sent out. The advertisement is deleted as determined to satisfy the expiration condition.

Meanwhile, when the advertisement information further includes characteristic information of the subscriber to which the advertisement is to be sent (for example, at least one of the sex, age group, marital status / interest of the subscriber, and interests), the advertisement message transmission processor 320 may perform the step ( In step S255, the method further acquires basic personal information of mobile subscribers, and then selects only subscribers whose basic personal information is included in a range of transmission target characteristic information of the advertisement at which the transmission point arrives. It is preferable to generate a delivery target list.

This is to transmit a more useful advertising message by considering the interest of the subscriber when transmitting the advertising message.

FIG. 7 is a diagram illustrating another example of a processing procedure for transmitting an advertisement message using the advertisement message sending server illustrated in FIG. 2. FIG. 7 illustrates a processing procedure between the advertisement information input unit 310, the advertisement message sending processor 320, and the charging information collecting unit 330 illustrated in FIG. 2. Referring to FIGS. 2 and 7, an advertisement message transmission method according to another embodiment of the present invention may be compared with an advertisement message transmission method according to an embodiment illustrated in FIG. 6. Other but different processing procedures are similar to those illustrated in FIG. 6. That is, the steps S305 to S320 of FIG. 7 are similar to the process of S205 to S220 of FIG. 6, and the processes S330 to S340 of FIG. 7 are similar to the process of S230 to S240 of FIG. 6, and the process of FIG. Steps S355 to S380 are similar to steps S255 to S280 of FIG. 6.

However, steps S325, S345, S350, and S355 of FIG. 7 are different from steps S225, S245, S250, and S255 illustrated in FIG. 6, and the step S327 is further included in the example of FIG. 7. Accordingly, another embodiment of the present invention will be described with reference to the steps of performing different operations from those of FIG. 6 and additional steps.

That is, in another embodiment of the present invention, the billing information collection unit 330 performs a process of determining the location information of the subscriber from the billing information. Therefore, the charging information collecting unit 330 collects real-time charging information from the charging nodes (S320) and generates location information of each subscriber from the charging information (S325) and stores the location information (S327).

Meanwhile, the advertisement message sending processing unit 320 checks the sending area of the advertisement at which the sending point arrives, and then requests the billing information collecting unit 330 for subscriber information of the corresponding region instead of charging information (S345). Receive the information (S350). In operation S355, a subscriber list including the received subscriber information is generated.

As such, it is important for the present invention to determine the location of the subscriber from the billing information, but it does not matter which device performs the processing. That is, the process of determining the location of the subscriber from the charging information of the mobile communication network subscriber may be performed by the advertisement message transmission processor 320 as illustrated in FIG. 6, or the charging information collector 330 as illustrated in FIG. 7. Can be done in

Meanwhile, in the examples of FIGS. 6 and 7, each of the advertisement information input unit 310, the advertisement message sending processor 320, and the charging information collecting unit 330 are components constituting one server as illustrated in FIG. 2. It may be present, but each may be configured as a separate server system.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims. For example, in the determination of the transmission target list, the above example suggests a method of managing a subscriber list sent based on advertisements, but a method of managing advertisements sent based on subscribers may also be used as a management method for the same purpose. It is.

As described above, the present invention determines the location of the subscribers to receive the location-based advertising message based on the subscriber-specific billing information basically provided in the mobile communication network service system. GPS receivers are not required. Therefore, there is an advantage that the processing is easy.

In addition, the present invention can reduce the increase in spam-like advertising message due to the duplicate transmission of the same message by determining the subscriber to the advertisement sending based on the transmission history information for each advertisement, it is effective to increase the efficiency of the advertising message. That is, the present invention has an effect of minimizing spammy advertisements transmitted to subscribers.

Claims (24)

In the location-based advertising message transmission method, Storing location-based advertisement information having different transmission regions and delivery time points; Checking a time point at which the stored advertisements are sent; Checking an area where the advertisement has arrived when the advertisement has arrived; Acquiring location information for each subscriber based on charging information of the subscribers of the mobile communication network; Generating an advertisement delivery target list after selecting subscribers to provide advertisements based on the location information for each subscriber; Generating an advertisement message destined for a mobile communication terminal of subscribers included in the advertisement delivery target list based on advertisement information of the advertisement when the transmission point has arrived; And Transmitting the advertisement message to the selected subscribers. The method of claim 1, wherein the acquiring location information for each subscriber is performed. And collecting the subscriber's billing information from the billing termination device of the mobile communication network and extracting the subscriber's location information included in the billing information. The method of claim 2, wherein the location information for each subscriber Base station controller identification information (BSC ID), base station transceiver identification information (BTS ID), PDSN IP address, packet switched support node IP address and packet gateway support node IP address (GGSN) Location-based advertising message transmission method, characterized in that any one of the (IP address). The method of claim 1, Location-based advertising message transmission method further comprises the step of storing the previous transmission list for each advertisement, and the transmission history information for each advertisement including the information on the transmission point of each of the previous transmission list. The method of claim 4, wherein the advertisement sending target list generating step Selecting subscribers located in a transmission area of the advertisement when the transmission point has arrived based on the location information of each subscriber; And And selecting only subscribers among the selected subscribers that are not included in the previous delivery lists of the advertisement when the delivery point arrives, and generating an advertisement delivery target list. The method of claim 4, wherein the advertisement sending target list generating step Selecting subscribers located in a transmission area of the advertisement when the transmission point has arrived based on the location information of each subscriber; Selecting previous transmission lists among the previous transmission lists of the advertisements having the transmission time point within a specific time; And And generating only an advertisement delivery target list by selecting only subscribers among the selected subscribers not included in the selected previous transmission lists. The method of claim 1, wherein the advertisement sending target list generating step And generating an advertisement delivery target list by selecting subscribers located in a region where the transmission point of time has arrived, based on the location information of each subscriber. The method of claim 1, wherein the advertisement information Method of transmitting a location-based advertising message, characterized in that the advertising phrases, including information on the area in which the advertisement will be sent and advertisement delivery time information. The method of claim 8, wherein the advertisement information Location-based advertising message transmission method characterized in that it further comprises a delivery expiration condition of each advertisement. The delivery expiration condition is Method for transmitting a location-based advertising message, characterized in that it comprises at least one of the total number of times or the period of transmission of the advertisement. The method of claim 10, Accumulating the number of transmissions of the corresponding advertisement after the transmitting of the advertisement message; Comparing the cumulative number of transmissions with the total number of transmissions set as the expiration condition of the advertisement; And And deleting the corresponding advertisement information if the cumulative number of transmissions is the same as the total number of transmissions. The method of claim 10, Counting a current time; And The method of claim 1, further comprising the step of deleting the advertisement information of the advertisement information does not include the current time of the transmission period set as the delivery expiration conditions of the corresponding advertisement. An advertisement information input unit configured to receive advertisement information including an advertisement phrase, local information in which the corresponding advertisement is to be sent, and advertisement delivery time information; An advertisement information manager configured to store and manage the input advertisement information; Transmission history information management unit for storing and managing the advertisement history information for each advertisement; A billing information collection unit for collecting billing information of subscribers from a billing terminal of a mobile communication network; A charging information storage unit for storing the collected charging information; And After acquiring the location information for each subscriber from the billing information, and based on the location information for each subscriber, including the advertisement message transmission processing unit for determining the subscribers to provide the advertisement has reached the time of delivery of the advertisement stored in the advertisement information management unit; Location-based advertising message transmission device characterized in that. The method of claim 13, wherein the advertisement information input unit And a user interface for inputting advertisement information, and receiving advertisement information input through the user interface. The method of claim 13, wherein the advertisement information input unit Location-based advertising message transmission device characterized in that for receiving the advertisement information transmitted from the advertisement registration server connected through the Internet. The method of claim 13, wherein the advertisement information management unit Apparatus for transmitting a location-based advertising message, characterized in that for storing the advertisement information further comprising the expiration conditions of the advertisement. 17. The delivery expiration condition according to claim 16, Apparatus for transmitting a location-based advertising message, characterized in that it comprises at least one of the total number of times or period of transmission of the advertisement. The method of claim 17, wherein the transmission history information management unit for each advertisement And transmitting the number of advertisements when the advertisement message is transmitted. The method of claim 18, wherein the advertisement information management unit And comparing the cumulative number of transmissions with the total number of transmissions set as the expiration condition of the corresponding advertisement, and then deleting the corresponding advertisement information if the cumulative number of transmissions is the same as the total number of transmissions. The method of claim 16, wherein the advertisement information management unit And counting the current time and deleting the advertisement information when the transmission period set as the expiration condition of the advertisement among the stored advertisement information does not include the current time. The method of claim 13, wherein the transmission history information management unit for each advertisement Location-based advertising message sending device characterized in that for storing the transmission history information for each advertisement including the previous transmission list for each advertisement, and the transmission time information of each transmission list. The method of claim 21, wherein the advertisement message transmission processing unit Location-based advertising, characterized in that for generating the advertisement delivery target list by selecting only the subscribers that are not included in the previous delivery list of the advertisement arrived at the point of delivery among the subscribers located in the region where the transmission time has arrived; Message sending device. The method of claim 22, wherein the advertisement message transmission processing unit Location-based advertising message sending device, characterized in that for generating the advertisement delivery target list by selecting only the subscribers that are not included in the previous transmission list among the previous transmission list within a specific time. The method of claim 13, wherein the advertisement message transmission processing unit Base station controller identification information (BSC ID), base station transceiver identification information (BTS ID), PDSN IP address, packet switched support node IP address (SGSN IP address) and packet gateway support node IP address ( GGSN IP address) location-based advertising message transmission device, characterized in that to obtain the subscriber's location information.

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