KR100792465B1 - Advertising device for vehicles - Google Patents

Abstract

The present invention relates to a vehicle advertising apparatus, comprising: an image forming unit for generating image data according to promotion and advertisement contents; A projection unit installed inside the vehicle and configured to receive and project the image data; A rear projection screen installed at a glass window of the vehicle such that a rear surface thereof faces the projection unit and a front surface thereof faces the outside of the vehicle, and projects the image data projected to the rear surface so that the image data can be recognized from the outside of the vehicle; And a controller for driving the image forming unit and the projection unit to project the image data onto the rear projection screen.

As a result, the rear projection screen is installed on a glass window that was not previously used as a space for a vehicle advertisement, so that the advertising space is increased, and still images such as text and images can be provided through the rear projection screen as well as a video. The space efficiency is improved and the attentional attention can be maximized to maximize the advertising effect.

Description

In-vehicle advertising device {ADVERTISING DEVICE FOR VEHICLES}

1 is a block diagram of a vehicle advertising apparatus according to the present invention,

Figure 2 is a perspective view showing a vehicle advertising apparatus according to the present invention installed inside the bus,

3 is a side view of the bus shown in the second;

4 is a rear view of the bus shown in FIG. 3.

* Description of the symbols for the main parts of the drawings *

11: body 12: side glass window

13 rear window 14 door

20: image forming unit 21: storage medium

30: projection unit 40: control unit

The present invention relates to an advertisement device for a vehicle, and more particularly, to an advertisement device for a vehicle that can install a rear projection screen on a glass window of a vehicle and perform promotion and advertisement to the outside of the vehicle during transport or stop of the vehicle.

Recently, many advertisement methods using passenger vehicles such as buses, trains and trains have been used. This means that the above-mentioned passenger vehicle does not stop at a fixed position and moves relatively long distances. This is because the exposure effect is increased compared to the used advertising method.

As a conventional advertising method using the passenger transportation means used a lot of the posters that are formed with various stationery and images are formed in the free space of the inside of the body of the bus or train.

However, such a conventional vehicle advertising means has a low gaze concentration by attaching a poster including a still image, and only a limited number of advertisements can be provided in a given space, so that it is difficult to expect a practical advertising effect due to low space efficiency. There was this.

In addition, in order to provide variable advertising content such as text and video through a screen, there is a problem that a special vehicle that is designed for a dedicated purpose is required for video advertising.

Accordingly, an object of the present invention is to provide a vehicle advertising apparatus that can provide a variable advertising content, such as text, images, video, etc. through the rear projection screen installed in the glass window of the vehicle to improve the space efficiency.

In addition, by providing the advertising content of the video, such as the video on the window of the vehicle that can focus the gaze of the pedestrian, it is to provide a vehicle advertising device that can maximize the advertising effect with excellent attention concentration.

In addition, by providing a window portion of the vehicle that has not been used as a conventional advertising space as an advertising space, to provide a vehicle optical device that can increase the advertising space.

In addition, without the complicated configuration, such as a special vehicle for a separate purpose for video advertising, a simple configuration for installing the rear projection screen on the windshield of the vehicle, the vehicle advertising equipment that can exhibit the advertising effect that the special vehicle can provide To provide.

In order to achieve the above object, the present invention is a vehicle advertising apparatus installed in a vehicle such as a bus / train, the image forming unit for generating image data according to the promotion and advertising content; A projection unit installed inside the vehicle and configured to receive and project the image data; A rear projection screen installed at a glass window of the vehicle such that a rear surface thereof faces the projection unit and a front surface thereof faces the outside of the vehicle, and projects the image data projected to the rear surface so that the image data can be recognized from the outside of the vehicle; And a controller for driving the image forming unit and the projection unit to project the image data onto the rear projection screen.

Preferably, the apparatus further includes a transceiver for transmitting and receiving information connected to satellites, airwaves, and wireless Internet, wherein the controller converts the received information into image data in the image forming unit and projects the received information through the projection unit. .

The rear projection screen may be provided in plurality in one or more of the rear or side glass windows of the vehicle.

The image forming unit may be any one of a PC, DVD, VCR, Camcorder, Set-top box, or TV.

The image data may include one or more of text data, image data, or video data.

Here, the rear projection screen may include a lenticular lens.

On the other hand, the projection unit is preferably provided by any one of the LCD, LED, CRT, DLP or plasma method.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 and 2, the vehicle advertisement apparatus according to the present invention includes an image forming unit 20 for generating image data according to promotion and advertisement contents, a projection unit 30 for receiving and projecting the image data; The rear projection screen 60 is projected so that the projected image data can be viewed from outside the vehicle, and a control unit 40.

The apparatus may further include a transceiver 50 connected to an external server to transmit and receive information.

Hereinafter, each configuration will be described in detail.

Image forming unit 20

The image forming unit 20 is provided inside the vehicle body 11 to generate image data according to the contents of the promotion and advertisement.

The information included in the image data may be provided without limitation such as warning, entertainment, subscription, education, advertisement, announcement, announcement, advertisement, notice, and the like.

Here, the form of the image data may be one or more or two or more of the text data, the image data, the graphic data or the moving picture data.

Here, as shown in FIG. 2, the image forming unit 20 may convert data stored in a separate storage medium 21 into image data, and a memory unit (not shown) provided in the image forming unit 20 itself. The data stored in the parenthesis may be converted into image data.

On the other hand, when the transceiver 50 is provided, the data received from the transceiver 50 may be converted into image data.

The transceiver 50 is provided to receive data on advertisements and promotional contents through a connection method such as satellite, airwaves or wireless Internet.

The image forming unit 20 may be provided in various kinds. For example, any one of a personal computer (PC), a digital versatile disc (DVD) reocorder, a video cassette recorder (VCR), a camcorder, a set-top box, and a TV may be provided. It may be provided as one.

Projection (30)

The projection unit 30 is installed inside the vehicle body 11 and receives the image data and projects the image data onto the rear projection screen 60.

The projection unit 30 may be provided anywhere within the vehicle body 11, but is preferably installed on the ceiling of the vehicle body 11 to enable projection onto the rear projection screen 60 without restriction by a passenger in the bus.

The projection unit 30 may be provided in a number corresponding to the rear projection screen 60 when a plurality of rear projection screens 60 are provided.

However, when projecting image data onto a plurality of rear projection screens 60 by one projection unit 30, the projection unit 30 is directed to any one of the plurality of rear projection screens 60. Rotating portion (not shown) may be further provided to support rotatably. Here, the rotating unit may be provided with a drive motor or a hydraulic device.

The projection unit 30 may be provided in various ways. For example, a liquid crystal display (LCD) method, a light emitting diode (LED) method, a cathode ray tube (CRT) method, a digital lighting processing (DLP) method, a D-ILA method, and a plasma method may be used.

As illustrated in FIG. 2, the image forming unit 20 and the projection unit 30 may be separately provided in a separate case or may be integrally provided in one case.

Rear Projection Screen (60)

The rear projection screen 60 is installed on the glass windows 12 and 13 of the vehicle so that the rear side faces the projection unit 30 and the front side faces the outside of the vehicle, so that the image data projected to the rear side is outside the vehicle. Project it so that you can recognize it.

Here, the glass window on which the rear projection screen 60 is installed is preferably provided with light transmission.

The rear projection screen 60 projects the image data projected to the rear of the screen to the front of the viewer.

The rear projection screen 60 may be provided in plurality in one or more of the rear or side glass window 12 of the vehicle.

For example, it may be provided only on the side glass window 12 (see FIG. 3), may be provided only on the closed glass window 13 (see FIG. 4), or may be provided on both sides. On the other hand, when the rear projection screen 60 is divided into a plurality of window frames 12, 13 on either side, may be provided only in any one of the divided glass windows 12, 13, a plurality of glass windows Both may be provided at (12, 13).

Meanwhile, as shown in FIG. 3, the rear projection screen 60 may be installed only on a portion of the glass windows 12 and 13 (see 60a), or may be installed on all of the glass windows 12 and 13 (60b). Reference).

Therefore, the rear projection screen 60 according to the present invention can be installed in the glass window that was not previously used as a space for vehicle advertising, so that the advertising space can be increased, and still images such as text and images through the rear projection screen. It can be provided with a video, so that space efficiency can be improved, and attention-focusedness can be expected.

The rear projection screen 60 may use various known forms, for example, a lenticular having a transparent plate (transparent acrylic plate) and a plurality of triangular cross-sections of Ridges attached to the front facing the outside of the vehicle. It may be composed of a front sheet made of (Lenticular) lens, and a wide-angle light diffusion sheet attached to the rear surface facing the projection unit 30 to face the front sheet.

Here, when the rear projection screen 60 includes the lenticular lens described above, there is almost no reflective reflection on the surface of the screen on the observer side even under bright light, thereby improving image quality and relatively low cost.

Here, the rear projection screen 60 may further include a fixing member for attaching to the glass window (12, 13), the fixing member may be provided with, for example, an optical adhesive. The optical adhesive may optically connect the rear projection screen 60 to the glass window without significantly degrading image quality or light transmission.

Control Unit 40

The controller 40 is provided to drive the image forming unit 20 and the projection unit 30 to project image data onto the rear projection screen 60.

Here, when the transmitter / receiver 50 is provided, the controller 40 converts the information received by the transmitter / receiver 50 into image data in the image forming unit 20, and then projects the information through the projection unit 30. You can do that.

On the other hand, when the control unit 40 is provided with a plurality of rear projection screen 60, the projection unit 30 is provided in one, of the plurality of rear projection screen 60 by adjusting the projection position of the projection unit 30 You can also choose to project either.

In addition, the controller 40 may control the image forming unit 20 and the projection unit 30 so that advertisement and promotion through the rear projection screen 60 may be intermittently performed. For example, when a vehicle advertising apparatus is mounted on a train, there is no need to perform an advertisement between the station and the station, so that the image forming unit may not perform an advertisement through the rear projection screen 60 while the train passes between stations. 20) and the projection unit 30 may be stopped, and when the train enters the platform, the image forming unit 20 and the projection unit 30 may be operated.

Example ;

Hereinafter, the operation of the vehicle advertising apparatus according to the present invention will be described with reference to FIGS.

First, the controller 40 drives the image forming unit 20 to convert data stored in the storage medium 21 or the memory unit into image data. In this case, when the transceiver 50 is provided, the image forming unit 20 may receive image data from the transceiver 50 to form image data.

Image data formed by the image forming unit 20 is transmitted to the projection unit 30, the projection unit 30 projects the received image data toward the rear projection screen (60).

The image data projected to the rear of the rear projection screen 60 projects the image data to the outside of the vehicle so that people outside the vehicle can view the advertisement contents.

In this case, the image data projected through the rear projection screen 60 may be text data or still image data 60a, as shown in FIG. 3, and may be a movie notice or a moving image such as CF (Commercial film). 60b).

On the other hand, the rear projection screen 60, as shown in Figure 3, may be installed in the side glass window 12, as shown in Figure 4, may be installed in the closed glass window (13).

Therefore, according to the vehicle advertisement apparatus having the above-described structure, since the rear projection screen is installed in a glass window that was not previously used as a space for vehicle advertisements, the advertisement space can be increased.

In addition, through the rear projection screen can be provided not only still images such as text, images, but also video can improve the space efficiency, thereby improving the advertising effect.

In addition, by providing the advertisement content such as the video on the window of the vehicle that can focus the gaze of the pedestrian, it is possible to maximize the advertising effect due to excellent eye concentration.

In addition, without a complex configuration, such as a special vehicle for a separate purpose for video advertising, a simple configuration of installing the rear projection screen on the window of the vehicle, it can exhibit the advertising effect that the special vehicle can provide.

Claims (7)

In a vehicle advertising apparatus installed in a vehicle such as a bus / train, An image forming unit for generating image data according to the contents of promotion and advertisement; A projection unit installed inside the vehicle and configured to receive and project the image data; A rear projection screen installed at a glass window of the vehicle such that a rear surface thereof faces the projection unit and a front surface thereof faces the outside of the vehicle, and projects the image data projected to the rear surface so that the image data can be recognized from the outside of the vehicle; A controller for driving the image forming unit and the projection unit to project the image data onto the rear projection screen; Includes; Transmitting and receiving unit for transmitting and receiving information connected to the satellite, airwaves, wireless Internet, And the control unit converts the received information into image data in the image forming unit and projects the received information through the projection unit. delete The method of claim 1, The rear projection screen is a vehicle advertising device, characterized in that provided in a plurality of at least one of the rear or side glass windows of the vehicle. The method of claim 1, The image forming unit is a vehicle advertising device, characterized in that any one of a PC, DVD, VCR, Camcorder, Set-top box or TV. The method of claim 1, And the image data includes at least one of text data, image data or video data. The method of claim 1, The rear projection screen is a vehicle advertising device, characterized in that it comprises a lenticular (Lenticular) lens. The method of claim 1, The projection unit is a vehicle advertising device, characterized in that provided in any one of the LCD, LED, CRT, DLP or plasma method.

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