KR100754460B1 - System of promoting online product sale for individual marketing service and method using thereof - Google Patents

Abstract

A system and a method for promoting online goods sales through individual marketing activity are provided to enable individuals to directly advertise goods and make profit by allowing the individuals to perform various AD activities in various kinds of portal sites based on experiential goods evaluation knowledge. A member information input part(110) constructs a member information database with basic details received from the individuals and members of an online shopping mall. A parameter providing module(130) assigns a parameter for identifying the individual to a source code or a domain address of the online shopping mall. A parameter recognizing module(140) regenerates the domain address or the source code including the parameter into a connection signal. A parameter analyzing module(150) determines whether the website is connected by the connection signal, and stores connection result data to the database by analyzing the parameter included in the connection signal. A paying module(160) pays an AD charge to each individual according to the connection result data stored in the database.

Description

System and method for promoting online product sales through personal marketing activities {SYSTEM OF PROMOTING ONLINE PRODUCT SALE FOR INDIVIDUAL MARKETING SERVICE AND METHOD USING THEREOF}

1 is a conceptual diagram showing an example of a conventional online advertising method.

Figure 2 is a conceptual diagram showing the basic process of the online product sales promotion system through personal marketing activities according to the present invention.

Figure 3 is a block diagram showing a schematic configuration of an online product sales promotion system through personal marketing activities according to the present invention.

Figure 4 is a diagram illustrating the criteria for operators of the individual level evaluation module according to the present invention.

Figure 5 is a flow chart illustrating a specific process of the method for promoting online product sales through personal marketing activities according to the present invention.

6 is a flow chart illustrating a specific process for individual level evaluation in accordance with the present invention.

<Explanation of symbols for the main parts of the drawings>

10: system 140 according to the present invention: parameter recognition module

20: Personal 150: Parameter Analysis Module

30: Online shopping mall 160: Settlement module

40: cyber space 170: individual level evaluation module

110: member information input unit 172: data authentication unit

120: member information database P1: personal parameters

130: parameter providing module P2: product parameters

131: shopping mall selection unit OP1: level comparison operator

132: target product designator OP2: weighting operator

The present invention is a system and method for promoting online product sales through personal marketing activities, and more specifically, recommends products of affiliated online shopping malls through activities such as ripple and content provision in specific product communities or blogs provided by individuals on portal sites. At the same time, by linking the address of a specific online shopping mall, the general user checks such recommendation contents and accesses a specific online shopping mall to obtain the advertising effect of the online shopping mall through personal activities, and the individual generates profits through his product knowledge and activities. The present invention relates to an online product sales promotion system.

Nowadays, tools for providing information to others due to personal experience or expertise are provided with a wide variety of interfaces and spaces. For example, knowledge search, ripple activity, and product review of each portal site are provided. Community exists.

As such, in the early days of the Internet, due to the unilateral advertising activity of a specific company, users only passively recognized it and selected products to purchase.However, at present, the individual evaluates a specific product through various internet activities of the individual and evaluates such a product. This is an important reference for other users to select a product, and each individual's own expertise on fashion or digital camera is accumulated, and a professional evaluation team for each product is generated.

 As reflected in the hot use of the Internet, there are a number of product sales sites currently on the Internet, and major internet product sales sites are activated to far exceed the customers visiting department stores on offline. There are many hundreds of products on sale, with more than a few hundred different types of clothing.

For example, product sales sites such as G Market (www.gmarket.co.kr) or Auction www.auction.co.kr, which are currently well-known, are searching for jumpers in apparel. There are only 41 product introduction pages available.

By the way, it is good to list a large number of product types, but if more than a thousand search for a specific product as described above, the user who wants to buy the product may be confused and at the same time can not look at all products one by one There is a situation in which a user must select a product, and thus, the user is generally looking for a product evaluation ripple or a review posted by other users.

1 is a conceptual diagram illustrating an example of a banner advertising method of a conventional online advertising method.

As illustrated in FIG. 1, a general online merchandise sales site currently uses advertisement based on a keyword search or banner method of a prominent portal site for advertisement of its own site, and in this case, an advertisement content is displayed in a formal interface. ), It can cause users to feel sick, and the advertising cost is also quite expensive.

In addition, the company is trying to improve product sales by advertising by way of user e-mail, providing discount coupons or star marketing, and providing events, but e-mail advertising is already falling in its utility to attract users' attention. In the case of discount coupons, many sites offer discount coupons, so they are not differentiated, and in the case of star marketing, product sellers are not able to pay the advertisement costs due to celebrities or separate portrait rights or copyrights. There is a problem that does not promote the motivated sales of goods.

As such, the subjects who sell products in online shopping malls or provide concrete and realistic information on specific products are changing the activities of the evaluation of the products of the individual in the situation where the netizens themselves change in general types of online advertising media such as banners. There is a need to find an appropriate method that can be used as a means of promoting the sale of goods.

In particular, if an individual can earn a certain amount of profit through activities such as recommending or providing a review to others through the community outside the shopping mall, a healthy and active online product introduction culture is established. Could be.

The present invention has been made to overcome the problems of the above technology, through a variety of advertising activities in various portal sites through an experienced product evaluation knowledge that individuals have more direct advertising to other general users and at the same time profitable The main purpose is to be.

Another object of the present invention is to promote product sales at a lower advertising cost by presenting a new advertising method to an online site operator who feels the limitation of the existing advertising method.

Another object of the present invention is to differentiate the advertising costs awarded to individuals according to their expertise to set up a more healthy cyberspace culture and to raise the level of professional personal advertising.

In order to achieve the above object, the online product sales promotion system through the personal marketing activities according to the present invention, the member information database 120 through the basic information input from the member for the individual 20 and the online shopping mall 30 Member information input unit 110 to form; A parameter providing module 130 for assigning parameters for recognizing individual personal identities to a domain address or a source code having an access function to the online shopping mall 30; A parameter recognizing module (140) for regenerating the parameterized domain address or source code into a connection signal (141) that can be recognized and called by a web site of an online shopping mall (30); When a connection to the web site of the online shopping mall 30 is established, it is determined whether the connection is caused by the connection signal 141, and the connection result data is analyzed by analyzing the parameter P1 in the connection signal 141. A parameter analysis module 150 for storing in the member information database 120 of the individual 20; Settlement module 160 for processing the advertising costs to the individual in accordance with the connection result data of the member information database 120, so that the individual 20 is connected to the access signal 141 in the cyber space 40 By uploading the advertising content of the included online shopping mall 30, the advertising activity is carried out so that the general user is connected to the web site of the online shopping mall 30.

In addition, the online product sales promotion method through the personal marketing activities according to the present invention, the first step of receiving a member divided into the individual and the online shopping mall to store the member information; A second step of designating a specific online shopping mall and a specific product targeted for advertisement by an individual; A third step of assigning, to each individual, a parameter for identifying a specific personal identity to an access signal for opening the online shopping mall web site; When the individual user accesses the web site of the online shopping mall 30 by uploading the advertising content of the online shopping mall 30 including the access signal in the cyber space 40 to perform an advertising activity. A fourth step of identifying an advertisement activity for each individual by analyzing a parameter included in the access signal; And a fifth step of calculating and processing the advertisement cost according to the individual advertisement activity.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale, and like reference numerals in each of the drawings refer to like elements.

2 is a conceptual diagram showing the basic process of the online product sales promotion system 10 through personal marketing activities according to the present invention.

Referring to FIG. 2 schematically, in the online product sales promotion system 10 through the personal marketing activity according to the present invention, the cyber space 40 in which the individual 20 is open to other people, such as various portal sites, blogs, and communities, may be used. In a specific online shopping mall, specifically, the access signal 141 of the web site of the online shopping mall 30 which is an affiliate with the system 10 according to the present invention, for example, a domain address is informed by a link method or a commenting method. It provides a function that allows other general users who want a particular product to cut and paste the domain address of the web site listed in the comment or directly access the web site of the affiliate online shopping mall 30 by a link.

In particular, the system 10 according to the present invention provides these connection signals 141 with unique parameters P1 and P2 for identifying the individual 20 so that these parameters P1 and P2 are the addresses of the websites. The access signal 141 is reproduced so that the web site of the online shopping mall 30 can be recognized smoothly, and the advertisement contents including the exclusive signal 141 including these parameters P1 and P2 are reported. Analyze the connection status of other users who are connected, calculate how much of the affiliated online shopping mall 30 is connected to the website through the advertisement contents of the specific individual 20, and perform the advertising activity for each individual 20. Evaluate and settle advertising costs to individuals 20 according to these specific activities.

3 is a block diagram showing a schematic configuration of an online product sales promotion system 10 through personal marketing activities according to the present invention.

As can be seen from Figure 3, the system 10 according to the present invention is basically a member information input unit 110, a member information database 120, a parameter providing module 130, a parameter recognition module 140, a parameter analysis module 150, the settlement module 160.

First, the member information input unit 110 receives two types of member information and performs a function of constructing a member information database 120, respectively. Here, the two types of members mean an online shopping mall 30 company and an individual individual 20 who desire advertisement of their products.

That is, the online shopping mall 30 requests advertisement through registration and membership through the system 10 according to the present invention, and the individual 20 who is registered as a member is individually promoted to the registered online shopping mall 30. By doing this, two kinds of members are classified.

In the member information input unit 110, the online shopping mall 30 may input information such as a product to be sold, a sales scale, a web site address, and the like. In the case of the individual 20, for example, a digital camera, women's clothing, etc. You can enter your area of interest, address of the portal site or community you are primarily active in, occupational group, activity in a particular cyberspace, and more.

All of the input information is stored as individual data for each member in the member information database 120, and in the database for the individual 20 in the member information database 120 will be described later, but the online shopping mall 30 according to the individual advertising activity. Web site access status is saved / updated in real time.

The parameter providing module 130 according to the present invention functions to assign an individual parameter P1, which is a unique identifier for each individual who can identify the identity of the individual 20, and such a personal parameter P1. In the system 10 according to the present invention will have the same meaning as the identity (ID) according to the advertising activity of the individual 20 immediately.

In other words, when the individual 20 who subscribes to the system 10 according to the present invention promotes the web site of the specific affiliate online shopping mall 30 in various cyber spaces 40 such as a wide variety of portal sites, It is necessary to check not only the specific online shopping mall 30 operator but also the system 10 of the present invention, which users are connected to the web site of the online shopping mall 30 by the advertisement activity of the individual 20. It is the personal parameter P1 to have a unique identification function of the individual 20 who performs the advertising activity in the cyber space 50.

This personal parameter (P1) may be provided as a modification of the IP address and source code allocated to a separate login analysis program or a specific portal site space, or by the parameter recognition module 140 to be described later a new access signal (141) In order to be able to be applied without any special program in any cyber space 40, and to be compatible, as an example included in the domain address of the website of the specific online shopping mall 30 It is provided in a way.

That is, for example, in the online shopping mall 30 having a domain address of "www.gmarket.co.kr", the personal parameter P1 according to the present invention is a specific ID of the individual 20 member, for example, 'xxy'. Is combined with the domain address and merged together with the lower address, such as "www.gmarket.com/xxy", which depends on the upper base address, thereby providing the "www.gmarket.com/xxy" Is entered into the user's web site address bar or immediately clicks on the advertisement content, the link is processed so that the user can access the main page or the specific product group page of the online shopping mall 30, and at the same time, the specific individual 20 The connection status can be grasped. Here, the personal parameter P1, such as 'xxy', is processed as a signal for identification by individual 20 only, and does not cause it to be moved to another page of the web site of the online shopping mall 30, that is, to a general user. The form or form of the web site of the online shopping mall 30 to be opened is the same as both "www.gmarket.co.kr" and "".

Of course, the personal parameter P1 according to the present invention, when given as a domain address, is not only provided as a subordinate address subordinate to the base address as described above, but also can be provided by other types of addresses, and also in a manner other than addressing. Is not exposed on the screen, but can be implemented in a manner that is linked with a specific login code or a separate login program after processing a link to the advertisement content so that the website itself can be identified.

As a result, the parameter providing module 130 according to the present invention applies a personal parameter P1, which is a personal identifier given to a domain address of a specific online shopping mall 30, to the individual by appropriately applying the situation to each online shopping mall 30. The specific application is implemented in the parameter recognition module 140 to be described later.

In addition, the parameter providing module 130 according to the present invention additionally includes a shopping mall selector 131.

The shopping mall selecting unit 131 provides a function of allowing an individual 20 to select a specific online shopping mall 30 having a unique preference among various online shopping malls 30 associated with the system 10 according to the present invention. In addition, by allowing the individual 20 to concentrate on the selected online shopping mall 30, the individual 20 member may infer a myriad of online shopping malls 30 recommendation to other users, thereby reducing the confidence in the advertisement contents. In addition to preventing it, it plays a role of contributing a characteristic that can give a specialty unique to an individual 20 by concentrating advertisement of a specific online shopping mall 30.

The shopping mall selection unit 131 may be easily achieved by allowing the individual 20 to select a specific online shopping mall 30 in a user interface (UI) environment provided separately.

In addition, the parameter providing module 130 according to the present invention includes a target product designation unit 132. When the target product designation unit 132 connects to the domain address to which the personal parameter P1 is assigned, In order to solve the trouble of having to search for the corresponding product in the main page again, only the main page is accessed, and when the individual 20 designates a specific product in the UI environment prepared in advance, the specific parameter group together with the personal parameter (P1) It performs the function of assigning an identifier which can be directly accessed, that is, a product parameter P2.

For example, the product parameter P2, which is a separate address shoes representing a specific product group, may be given after the personal parameter P1, such as "www.gmarket.com/xxy/shoes".

In this way, the parameter providing module 130 according to the present invention, for example, if the parameter providing method according to the domain address, the personal and product parameters (P1, P2) of the existing online shopping mall 30 in a manner that is given By modifying the domain address, it is possible to determine the connection status through a specific individual 20 through the modified address, which is compatible with various online shopping malls 30 having different domain address systems or website access systems. Again, there is a need to regenerate or align the address, i. E. The signal for the connection, and to be able to recognize it on the web site of the online shopping mall 30. To this end, the system 10 according to the present invention further includes a parameter recognition module 140.

That is, the parameter recognition module 140 according to the present invention smoothly cooperates with the system 10 according to the present invention in which signals for accessing a web site, such as domain addresses or source codes, to which parameters P1 and P2 are assigned. Compatible access signal 141 that can be recognized by the web site of the online shopping mall 30 so that the web site can be opened (generally, a domain address or source code for calling a web site with parameters). Perform the function to regenerate.

For example, when the parameters P1 and P2 are assigned to addresses, personal parameters P1 to product parameters P2 are assigned to these addresses based on the domain addresses of the existing online shopping mall 30, and the domains are assigned to the domains. At the same time, the address is rearranged so that a specific person 20 and a product can be identified, and at the same time, the rearranged and assigned address is reconfigured into an access signal 141 that can be processed by the website of the online shopping mall 30. Say something to help.

For example, the parameter recognition module 140 according to the present invention assigns a personal parameter P1 to an existing address, such as "www.gmarket.co.kr/xxy/camera," and corresponds to the personal parameter P1 after the personal parameter P1. In order to reassign the product parameter P2 representing the product group, each online store 30 is created to create new addresses to which the parameters P1 and P2 are assigned and to recognize / apply / process the new addresses in each online shopping mall 30. A function of reconfiguring according to the address system of the shopping mall 30, that is, generating a new access signal 141.

If the parameters P1 and P2 are not given as addresses and as source codes that are not exposed on the screen, the parameter recognition module 140 assigns compatible / recognized source codes to the characteristics of the various online shopping malls 30. The new connection signal 141 serves to create.

The parameter analysis module 150 according to the present invention looks at the advertisement contents (including text, photos, and videos) of the individual including the access signal 141 having the personal and product parameters P1 and P2, and the other user is identified. In the case of accessing the online shopping mall 30, the system 10 and the specific online shopping mall 30 web site function to check and analyze that the connection of these other users is made by an advertisement by a specific individual 20 member. Do this.

Specifically, the parameter analysis module 150 determines whether the corresponding signal generated according to the connection is the access signal 141 according to the present invention when a user is connected to the online shopping mall 30 web site by the user. The parameters P1 and P2 included in the connection signal 141 are analyzed to identify which individual 20 and which product are the parameters P1 and P2, and then the corresponding information of the member information database 120. This connection status / results / number of times are stored and upgraded in real time or at specific time periods in the data for the individual 20.

In addition, the parameter analysis module 150 according to the present invention includes an IP tracking unit 151 that can recognize an imaginary or malicious online shopping mall 30 web site connection.

The IP tracking unit 151 recognizes that the access is increasing within a predetermined time by a number of times more than necessary for the specific personal parameter P1, and tracks the IP of the accessing subject so that the individual 20 uploads the advertisement contents. It can also be used to distinguish malicious connections such as those identified as IP, malicious connections by acquaintances, or indiscriminate imaginary connections by other users.

That is, the IP tracking unit 151 may prevent the malicious specific individual 20 by clicking on or accessing the advertisement content posted by the malicious person by himself or herself to increase the number of accesses. It checks how many connections are made with the same IP, and if it turns out that the number of connections is more than a predetermined number of times, it plays a role of blocking such malicious connection.If it is confirmed that such malicious connection is made by a specific individual 20 who is a system member, In addition to disqualifying the member, the results of the number of accesses can be excluded from the database.

 Settlement module 160 according to the present invention is the advertisement of each individual 20 by the parameter analysis module 150 in the advertising revenue set at the time of advertising business cooperation between the system 10 and the online shopping mall 30 according to the present invention It grasps the situation and is responsible for the function of depositing the advertising activity to the individual 20 by differentially calculating the advertising activity costs in accordance with the number of induction of access to a specific online shopping mall made for each individual.

In the individual data of the member information database 120, the advertisement activity status of each online shopping mall 30 or the number of connection induction induced to each online shopping mall 30 are specifically sorted. The rational situation can be confirmed through the data of the member 20 of the member information database 120 provided by the system of the present invention on its own.

As such, through the system 10 according to the present invention, the individual specific active and specific online advertisements by commenting on various cyber spaces 40 or uploading related contents such as advertisements, advertisement videos, and photos on the personal mini homepage are created. Activity may naturally promote a particular online shopping mall 30, which may lead to direct website access and promotion of product sales, but the concern is too indiscriminate personal comments 20, malicious (other online shopping malls) Flooding indiscriminate content such as ripple overload, which is the distribution of unfounded malicious rumors, etc., so that each cyberspace 30 can overflow beyond the sharing of information with only the advertising content, in which case, when other users select products Rather, the trust is halved or the advertisement of the individual 20 who You will not be able to ignore the adverse effects that can lead to resentment about the online shopping mall (30).

In particular, since the purpose of the system 10 according to the present invention is to see the effect of advertising by naturally notifying other users of the information of the individual 20 having empirical and specific expertise on a specific product, the advertisement by indiscriminate ripple It would be reasonable to distribute the advertising revenue by distinguishing between the individual 20 who sees the effect and the individual 20 who has the high reliability of the article and the individual who has the expertise to attract the customer.

For this reason, the system 10 according to the present invention is an individual in terms of distinguishing an individual 20 having a super netizen tendency and an individual having expertise 20, which merely increases the number of comments. It further includes a personal level evaluation module 170 for differentiating the level of 20 to differential the settlement amount according to this level.

6 is a flowchart illustrating a specific process for individual level evaluation according to the present invention.

The personal level evaluation module 170 according to the present invention can attract customers (general users) even if the number of advertisement contents uploaded on each cyber space is small, based on the expert knowledge of a specific product of each individual 20. It determines whether the intellect is equipped with the settlement module 160 performs a function of inducing the differential payment to the individual (20) determined to be a specific high-level level.

First of all, the comparison method of evaluating the expert level at the individual level, which is composed mainly of the general public rather than the product producer, may vary, and there is a limit to objectifying distinguishing the expert by any specific method without error, but the expert in the most optimal way. In order to select the individuals 20 belonging to, the personal level evaluation module 170 according to the present invention has a predetermined evaluation operator (OP1, OP2) according to the basic occupation, advertising activities, etc. of the individual 20 to the evaluation operator As a criterion for the calculation, a calculation value obtained by assigning and weighting the calculation value is finally used to determine the expert level.

In general, the criteria for determining whether or not to be an expert in the cyber space 40 are based on a steady interest in a specific product, a quality judgment ability on a specific product, a basic occupation group related to a specific product, and a result of using various products. Experience can be judged.

The personal level evaluation module 170 according to the present invention sets the level comparison operator (OP1) and weighting operator (OP2) that can provide a concrete basis for each of these criteria to be expressed as an operation value and additionally weighted By providing a personal data UI unit 171, which is a space for uploading the specialized data possessed by the individual 20, such a personal data UI unit 171 is linked to the member information database 120 In addition, the weighting operator OP2 is basically weighted to the calculation value obtained by default for the level comparison operator OP1, and thus, the expert 20 is finally qualified according to the method 20.

4 is a diagram illustrating an example of a level comparison operator OP1 and a weighting operator OP2 which are elements for evaluating an individual level in the personal level evaluation module 170 according to the present invention.

Referring to FIG. 4, the level comparison operator OP1 assigns an operation value for each advertisement activity state based on uploading the advertisement state of each individual 20 to the personal data UI unit 171. In addition, the weighting operator OP2 has a function of weighting an operation value obtained from the level comparison operator OP1 based on the basic professional characteristics of each individual 20 irrelevant to the advertisement activity details.

Of course, the calculation evaluation criteria according to FIG. 4 is exemplary, and the individual level may be evaluated by introducing other standards and setting numerical values.

In addition, a data certification unit 172 for evaluating the authenticity of the data submitted by the individual 20 corresponding to each occupational group is provided separately, so that each individual 20 in the data certification unit 172 is personal data. The data input / submitted to the UI unit 171 to the member information input unit 110 and a detailed review of the member information database 120 and additional evidence are required to ensure the reliability of the personal data.

For example, the method of deriving an individual calculation value, for example, uploading a review comparing and evaluating various products for women's clothing to the personal data UI unit 171, the general individual 20 has only three calculation values, but In the case of an individual 20 having a job as a women's clothing designer, the weight is 4, so that an operation value of 3 * 4 = 12 points is obtained.

In this case, since the job of designers may not be obtained by the effort of activities in cyber space of individual 20, it may be said to give excessive preference to general individual 20, but the individual having more specialized knowledge It would be desirable to recruit 20 to build credibility in advertising.

In this manner, the personal level evaluation module 170 processes the sum of the calculation values of each individual 20 to give a new personal level when the calculation value reaches a predetermined value or more, and interlocks with the settlement module 160. In a manner that addresses the differential settlement costs for individuals with a certain level.

The merchandise sales promotion method carried out through the system according to the present invention described above is as follows.

Figure 5 is a flow chart illustrating a specific process for the method of promoting online product sales through personal marketing activities using the system according to the present invention.

First, the user accesses the web site provided by the system according to the present invention, and then goes through the steps of registering as a member. After inputting basic information and domain name of the shopping mall 30 through the member information input unit 110, the parameter providing module 130, parameter recognition module 140, parameters provided by the system 10 according to the present invention A new website access signal 141 such as a domain address or source code including parameters P1 and P2 is installed by installing a program including the analysis module 150 in a server or a website operating apparatus operated by an online shopping mall 30 company. ) Can be used to check the status of access to his / her web site for the advertisement activity of the individual 20. Of course, the access status can be analyzed by the parameter analysis module 150 of the system 10 according to the present invention, but may also notify the system according to the present invention the analysis result of the online shopping mall 30 itself for confirmation. have.

In the case of the individual 20 member, the member information input unit 110 inputs his / her interest area, his / her occupation group, and special matters. ) Can evaluate the true establishment of their job / condition through the personal data UI 171 to the data authentication unit 172 belonging to the personal level evaluation module 170, and through this evaluation the level of the individual 20 Readjust. This personal level readjustment step is repeated in real time or at certain time intervals according to the activity of the individual 20.

In addition, the individual 20 selects whether or not the specific online shopping mall 30 desired or the specific product through the shopping mall selection unit 131 or the target product designation unit 132 and various information of the individual 20. To store in the member information database 120.

Then, the individual 20 is given a personal parameter (P1) by the parameter providing module 130, the personal parameter (P1) is provided by the system 10 arbitrarily, or again, such as a known ID issue procedure It can be provided through entering the desired ID and approval. The personal parameter P1 issued as such is used as an operator for identifying the individual when the individual 20 performs the advertising activity in the cyber space 40, and if the personal parameter P1 is dependent on the domain address. If provided in such a way that the individual 20 must advertise the advertising content together with the access signal 141 for the address containing this personal parameter P1 to the individual 20 in the system 10 according to the invention. Analyze advertising activity.

In addition, in the case of the product parameter (P2), rather than the individual 20 can be arbitrarily set, the system 10 and the online shopping mall 30 according to the present invention arbitrarily provided according to a method determined by mutual agreement between the partners In this case, the individual 20 can perform advertising activities through the newly generated access signal 141 including the parameters P1 and P2 assigned as described above.

The individual 20 who is provided with the access signal 141 including the parameters P1 and P2 has various cyber spaces 40, for example, his personal mini homepage, a product introduction website, a product related group website, and a celebrity. In the reviews section on fashion-related websites and product comparison websites, they have their own experience and other expertise to write convincing reviews, and link or add comments to certain online shopping mall companies to other users. To carry out advertising activities. At this time, the connection content 141 is linked to the advertisement content of the individual 20, or it is included in the staging.

When the other users access the web site of the online shopping mall through the access signal 141 written in the advertisement content by attracting the attention of the user, which is another general consumer, about the advertisement contents such as advertisement reviews and comments, the personal advertising activity Is the primary success. The web site of the online shopping mall 30 recognizes the access signal 141 reconstructed by the parameter recognition module 140 and immediately displays the main page or the specific product page of the web shopping mall 30 web site to the access user. .

When another user accesses the web site of the online shopping mall 30, the personal parameter P1 included in the access signal 141 is analyzed by the parameter analysis module 150 and according to the advertisement of each individual 20. The number of induction of access is checked and it is recorded in the member information database 120. At this time, if a relatively high number of accesses are made to a specific parameter within a certain time, it is possible to track the IP of the subject that made the connection, and if it is determined that the connection is continuously made to any one person's IP, the membership is excluded or excluded from the database. Follow up can be taken.

The process of the sales promotion method according to the present invention is terminated by setting a cost for each level of the individual 20 for the result of accessing the personal advertisement activity to the specific online shopping mall 30.

As described so far, the configuration and operation of the system and method for promoting online product sales through personal marketing activities according to the present invention have been expressed in the above description and the drawings. The present invention is not limited to the drawings, and various changes and modifications are possible without departing from the technical spirit of the present invention.

As described above, according to the system and method for promoting online product sales through personal marketing activities according to the present invention,

1) Inducing online shopping mall operators to reduce advertising costs and promote product sales by introducing a new way of advertising based on the way in which consumers refer to the product reviews of individual reviews by the steady cyberspace activities. To have the advantage of

2) Individuals can earn money through their expertise and passionate activities in cyberspace.

3) The general consumer who selects the product has the advantage of having specific criteria of product selection by evaluating the product of the individual netizens in the same position according to the specific product reviews that were not directly delivered by the advertisement company's one-way advertisement delivery. Gained,

4) Socially, it has the effect of forming a more healthy and reasonable online product sales culture or comment culture through product promotion activities of individual users with expertise on specific products.

Claims (6)

As an online product sales promotion system through personal marketing activities, A member information input unit 110 for forming a member information database 120 through basic matters inputted from members of the individual 20 and the online shopping mall 30; A parameter providing module 130 for assigning parameters for recognizing individual personal identities to a domain address or a source code having an access function to the online shopping mall 30;  A parameter recognizing module (140) for regenerating the parameterized domain address or source code into a connection signal (141) that can be recognized and called by a web site of an online shopping mall (30); When a connection to the web site of the online shopping mall 30 is established, it is determined whether the connection is caused by the connection signal 141, and the connection result data is analyzed by analyzing the parameter P1 in the connection signal 141. A parameter analysis module 150 for storing in the member information database 120 of the individual 20; Settlement module 160 for processing the advertising costs to the individual according to the access result data of the member information database 120; As the individual 20 uploads the advertisement contents of the online shopping mall 30 including the access signal 141 in the cyber space 40 and proceeds with the advertising activity, the general user makes a web of the online shopping mall 30. A system for promoting online merchandise sales through personal marketing activities, characterized in that it leads to access to a site. The method of claim 1, The parameter providing module 130, A shopping mall selection unit 131 for allowing an individual 20 to designate a specific online shopping mall 30 through a UI environment; and And a target product designation unit (132) for designating a specific product sold in the online shopping mall (30). The method of claim 1, The parameter analysis module 150, when determining that the connection signal 141 including a specific parameter occurs more than a predetermined number within a predetermined time, the IP tracking unit 151 for tracking the IP generating the connection signal 141. And, further comprising an online product sales promotion system through personal marketing activities. The method of claim 1, Individual 20 has a personal data UI unit 171 that can upload their advertising activity and specific conditions, including a level comparison operator (OP1) and weighting operator (OP2), Based on the personal data of the personal data UI unit 171, the advertisement activity items and specific conditions of each individual 20 are classified into calculation values based on the level comparison operator OP1 and the weighting operator OP2 and weighted thereto. By providing a, a personal level evaluation module for granting a specific level to the individual (20) obtained more than a certain calculation value; characterized in that it further comprises, online product sales promotion system through personal marketing activities. As a way to promote online product sales through personal marketing activities, A first step of receiving a member divided into an individual and an online shopping mall and storing member information; A second step of designating a specific online shopping mall and a specific product targeted for advertisement by an individual; A third step of assigning, to each individual, a parameter for identifying a specific personal identity to an access signal for opening the online shopping mall web site; When the individual user accesses the web site of the online shopping mall 30 by uploading the advertising content of the online shopping mall 30 including the access signal in the cyber space 40 to perform an advertising activity. A fourth step of identifying an advertisement activity for each individual by analyzing a parameter included in the access signal; And a fifth step of calculating and processing the advertisement cost according to the individual advertisement activity. The method of claim 5, Uploading specific conditions or advertising activities of individuals; Classifying the specific condition or advertisement activity of the individual, setting a calculation value for each classification, and assigning a weight thereto to obtain a final calculation value for each individual; Granting a specific level for the individual who obtains a predetermined calculation value, and calculating the differentiated advertising costs to the individual given the specific level; further comprising, personal marketing activities promoting online product sales .

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