KR100719291B1 - Pop advertising creat system - Google Patents

Abstract

The present invention discloses a POP advertisement creation system, and implements a user interface for providing a product database menu, a tool, a palette, and the like, having a product related data including a product name and a unit price, and interworking with the product database. A print module for communicating with a program manager connectable printer for controlling an included function, and a print module for outputting advertisements ordered from the program manager. The text, graphics, etc., which are divided by area on the interface provided by the program manager. Tool commands for editing the tool and palettes for performing the commands set in the preview palette, the text field editing palette, and the color setting palette. The image editing or text editing in the interface area provided by the program manager. The master page is created by providing a text editor for performing the function of setting and adding / deleting a field and adding / deleting a field, and a storage unit connected to the document editor and providing data and field data related to the editing page and image required for editing. Create, selectively import images for the master page, insert and edit fields, add, edit, and delete edit pages to which the master page's settings are applied, and print the corresponding PIO .

Description

PPO ADVERTISING CREAT SYSTEM}

1 is a block diagram showing a preferred embodiment of the POP advertisement creation system according to the present invention.

2 is an exemplary user interface provided by the present invention.

3 is an exemplary view of a preview palette provided by the present invention.

4 is an exemplary diagram of a master page palette provided by the present invention.

5 is an exemplary edit page palette provided by the present invention.

6 is an exemplary view of a color setting palette provided by the present invention.

7 is a flowchart illustrating a showcard manufacturing method according to the present invention.

8 is an exemplary diagram illustrating a relationship between a master page and an edit page.

9 is an exemplary diagram illustrating an autofit function.

Explanation of symbols on the main parts of the drawings

10: POP Creator 12: Management Host

14: Terminal system 16: Print

20: Program Manager 22: Print Module

24: Tool / Palette Module 26: Text Editor

30: storage

32, 34, 36: edit page database

40: management server 42: product database

44: wireless terminal 50: working terminal

52: card reader 54: barcode reader

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a pioneer advertisement creation system, and more particularly, to a pioneer advertisement creation system for printing a POP advertisement by producing a master page having a basic format and an edit page linked thereto.

Point of purchace (hereinafter referred to as "POP") advertising is also called point-of-purchase advertising or point-of-sale advertising, and is used as a means of tying a series of advertising campaigns in a society of the self-service era by distribution innovation.

POP advertising includes a means for actively promoting a product intended for sale to consumers, and the mainstream is a leaflet using a print for display.

POP advertising is typically done in a variety of ways, such as window displays, checkout counter displays, merchandise display stands, shelf displays, wall displays or ceiling displays.

However, the conventional POP advertisement has a limitation in accessing the non-expert because it is difficult to plan and express, even a skilled expert takes a considerable time to produce.

Therefore, the conventional POP advertisement production technology is difficult to easily produce a variety of large quantities of POP advertisement in a short time, it is difficult to actively respond to the changing sales conditions of the store in real time.

An object of the present invention for solving the above problems is that even non-experts can easily produce POP advertisements, easily produce various and large quantities of POP advertisements in a short time, and easily correspond to the on-site environment at the point of sale of the POP advertisements In providing a POP advertisement creation system that can be produced.

The POP advertisement creation system according to the present invention for achieving the above object is to output a POP advertisement by producing a master page and an edit page linked thereto, a product database having a product related data including a product name and unit price It implements a user interface for providing menus, tools, palettes, and the like, and has a protocol capable of communicating with a program manager connectable printer that controls the functions included in the user interface in conjunction with the product database. Print module for outputting advertisements Tool commands for editing text, graphics, etc., which are divided by area in the interface provided by the program manager, and names set in the preview palette, the text field editing palette, and the color setting palette. Tool / palette module for executing a function for image editing or text editing in the interface area provided by the program manager, a text editor for performing field setting and adding / deleting functions, and a master required for editing in connection with the document editor. A storage section for providing data and field data related to an edit page and an image, thereby creating the master page creation, selectively importing an image and inserting and editing an image for the master page, Add, edit, and delete the edit page to which the setting state is applied, and print the corresponding PIOP advertisement.

Here, the merchandise database may be shared with the management host for sale or management network.

In addition, the tool / palette module provides the mast page palette and automatically adjusts text in a text box and buttons for setting a linking function for determining whether to edit an edit page for a field set in the mast page. It is desirable to provide at least one of the buttons for setting the auto-fit function to determine.

In addition, the text editor provides a function of importing external data, so that when the external data is imported by editing a field in a master page, the text editor may be automatically loaded.

In addition, the text editor provides a function of importing data as connection information, so that when data is imported from the master page as connection information, the data stored in a specific format is found and retrieved, and data for each field is displayed as a preview. Matching a field name to be matched with a field name of a master page, searching for desired data, and extracting may be configured to perform an extraction operation.

Hereinafter, a preferred embodiment of the POP advertisement creation system according to the present invention will be described in detail with reference to the accompanying drawings.

POP advertisement creation system according to the present invention can be applied to a system operated by a network having a host operating a server, can be operated as a single personal computer, the present specification is applied to a system operated by a network having a host An embodiment is described.

An embodiment applied to a system operated as a network as described above is disclosed in FIG. 1, and in FIG. 1, the POP advertisement creation system according to the present invention includes a POP creator 10, a management host 12, a terminal system 14, And a printer 16.

In the present invention, when the printer 16 receives a message for printing by communicating with the printer module 22 which will be described later wirelessly as a printer for POP advertisement, it outputs the corresponding POP advertisement.

The POP creator 10 communicates with the management host 12 so that the product database 42 managed by the management host 12 is shared with the POP creator 10 via the network.

However, the present invention is not limited to this, and according to the intention of the producer, the POP creator 10 may be implemented as an application in an independent system such as a personal computer, so that the POP product 10 may have a unique product database for outputting POP advertisements.

The above-described POP creator 10 provides a function of producing a master page, a function of adding, editing, and deleting an edit page connected to the master page, and outputting a POP advertisement for each product as the edit page.

In order to perform the above functions, the POP creator 10 includes a program manager 20, a print module 22, a tool / palette module 24, a text editor 26, and a storage unit 30.

Here, the storage unit 30 is configured in the embodiment of FIG. 1 to have master page, image, and edit page databases 32, 34, 36, but if necessary the commodity database 42 operating on the management host 12. It can be configured to have the same level of data).

The program manager 20 provides a user interface that provides menus, tools, palettes, and the like, and related functions when the program is executed. The user interface is represented on a monitor (not shown) of a terminal or personal computer on which the user works.

That is, the program manager 20 provides a divided user interface as shown in FIG. 2, and the user interface screen includes a menu area 100, a tool shortcut icon area 110, a text property change area 120, and a figure drawing. The area 130, the grid area 140, the preview palette 150, the text filter editing palette 160, the color setting palette 170, and the master / edit page management area 180 may be divided.

Here, the menu area 100 includes file functions (creating a new file, opening a file, finding a file, closing a file, saving, importing external data, importing data with connection information, and printing), and editing functions (cutting, Copying, erasing, and pasting), insert / delete functions (such as inserting / deleting bottom pictures, inserting / deleting images, and inserting / deleting text fields), page functions (adding / deleting pages, switching pages, and master pages). Management (create, protect, close)), style features (such as object formatting, order, tracking, leading, and text formatting), drawing features (such as straight lines, rectangles, and circles), and viewing features (toolbars, zoom, And grid rulers, etc.) may be included as a menu.

Functions connected to the menu area 100 are provided by the program manager 20 itself, functions provided by the print module 22, the tool / pallet module 24, and the document editor 26 connected to the program manager 20. The functions may be set to be included in a main menu or a pull-down menu linked to a specific menu name of the main menu. In addition, if necessary, a specific function may be set as a pop-up menu, and the pop-up menu may be set to be provided differently for each area.

The shortcut icon area 110 is an area in which important commands frequently used among the commands included in the menu area 100 are collected in the form of a shortcut icon.

The text property change area 120 is an area in which important commands for changing text properties among the commands included in the menu area 100 are collected in the form of a shortcut icon.

The figure drawing area 130 is an area in which important commands necessary for drawing among the commands included in the menu area 100 are collected in the form of a shortcut icon.

The grid area 140 is an area for editing, such as inserting and changing text, inserting an image, drawing a figure, or the like, to produce a master page or an edit page.

The preview palette 150 is an area for previewing the edited master page or edited page in full size in the grid area 140, and as shown in FIG. 3, a plurality of pages may be sequentially displayed on one screen. .

The text field editing palette 160 distinguishes the master page palette 160M provided as shown in FIG. 4 and the edit page palette 160E provided as shown in FIG. It is provided in the same area.

The master page palette 160M is for adding and deleting text fields of a master page or for editing text, and the edit page palette 160E is for editing desired text in fields associated with the master page.

The color setting palette 170 is provided as shown in FIG. 6 to designate the colors of the objects so that the colors of the objects selected by the user in the grid area 140 may be cyan, magenta, yellow, And black in combination. In this case, black is used in combination to adjust brightness.

The master / edit page management area 180 is a collection of commands or shortcut icons for switching between a master page and an edit page, switching between different edit pages, and adding / deleting edit pages.

Meanwhile, while providing the interface of FIG. 2 as described above, the program manager 20 interoperates with the print module 22, the tool / palette module 24, and the document editor 26 to execute commands included in the interface. Perform.

The print module 22 includes a protocol capable of communicating with the printer 16, and outputs a page commanded by the program manager 20 as a POP advertisement.

The tool / palette module 24 includes tools for editing text, shapes, and the like, which are divided into regions in the interface as described above, and the preview palette 150, the text field editing palette 160, and the color setting palette ( The function corresponding to the command set in step 170 is performed.

The text editor 26 performs a function for image editing or text editing related to a master or edit page edited on the grid area 140, and performs a field setting and an add / delete function.

The data and field data related to master and edit pages and images for performing the functions of the text editor 26 are provided to the storage unit 30 while forming respective databases 32, 34, and 46.

As described above, the POP creator 10 creates a master page using various palettes and tools, and manages an edit page connected to the master page.

In addition, the management host 12 connected to the above-described POP creator 10 includes a management server 40 and a product database 42.

The management host 12 performs functions for sales and inventory management of goods in the store, forms a network with the terminal system 14 for sale and inventory management of goods, and communicates with the wireless terminal 44 as necessary. Can be configured.

Here, the terminal system 14 may include a working terminal 50 connected to the network, a card reader 52 and a barcode reader 54 that can be connected to the working terminal 50 in a wired or wireless manner, and the working terminal ( 50 may correspond to a sales terminal (POS terminal).

In addition, the wireless terminal 44 may be configured with various devices wirelessly connected to the management server 40 such as a barcode reader configurable for store management.

By the configuration as described above, the management host 12 receives the data according to the sales and inventory management of the networked terminal system 14, updates the product database 42 in real time, and the product database 42 is a product Information relating to an individual product may be provided including code, product name, unit price, manufacturer, country of origin, sales unit, inventory, expiration date, and the like.

The product database 42 of the management host 12 managed as described above is shared with the POP creator 10 to provide necessary product data.

If the user wants to produce a POP advertisement for the currently sold product, the user outputs the POP advertisement using a master page or an edit page stored in the storage unit 30 using the interface provided by the program manager 20, Newly added master page or edit page to register in the storage unit 30 can output the POP advertisement.

POP advertisement production method according to the present invention is a master page creation (S2), image import (S4), field insertion and editing (S6), edit page addition, editing and deletion (S8), and print (S10) as shown in FIG. If necessary, external data import (S12) can be additionally performed, and if a pre-written master page or edit page is used, the desired POP advertisement can be output by performing an editing process accordingly. .

First, in order to create a master page (S2), a file is generated, and the size and type of paper to be printed can be set.

As described above, when the size and type of the paper to be printed are set, a blank screen of a suitable size is displayed in the grid area 140, and there is no text field or image set in the master page palette 160M.

If you want to insert the background image in the grid area 140 (S4), the user selects the image stored in the image database 34 of the storage unit 30 by using a command provided from the tool / palette module 24 Insert it. Changing the setting state such as size, magnification, position, and fixation for the selected image object may be performed by a function provided by the text editor 26.

Thereafter, if the user wants to add a text field to the grid area 140 (S6), the user may add the text field by clicking the add field 166 button to the master page palette 160M.

At this time, if you click the Add Field button, the object with the field name and the field value is not displayed in the master page palette 160M, and at the same time, the text box with the field name and the field value without any field in the grid area 140 is displayed. Is displayed. Objects of the master page palette 160M and the grid area 140 have connectivity with each other, so that modifications of the master page palette 160M are reflected in the grid area 140.

The field name and the field value may be set by the user designating (eg, double clicking) a corresponding field of the master page palette 160M. The size and position of the text box may be adjusted by the user selecting and dragging the corresponding object in the grid area 140 or may be set using a control box provided arbitrarily. In addition, the text font and size of the corresponding field may be adjusted by executing a corresponding command, and the background and text colors may be changed using the color setting palette 170.

As described above, the master page can be edited by adding an image or text field to the grid area 140, and selecting Close Available Master Page from the menu, the master page is saved and the edit page has the format of the master page. Is switched to (S8). At this time, the master page palette 160M is switched to the edit page palette 160E.

That is, as shown in FIG. 8, the master page displayed on the left side is switched to the edit page displayed on the right side, and the layout specified in the master page is applied as it is. Applied characters (those represented in grid area 140) are not modified.

Here, the field connection is determined according to the setting of the field connection button 163 of the master page palette 160M.

When the field connection of the corresponding field is released, the object displayed for editing in the master page palette 160M is not displayed in the edit page palette 160E. That is, when the field is disconnected, an object corresponding to a field displayed on the grid area 140 of the master page as shown by arrow A of FIG. 8 is not displayed on the edit page palette 160E as shown by arrow B. FIG. Therefore, the field can only be edited on the master page.

In contrast, when field linking is established, the object for the text field is included in the master page palette 160M and the edit page palette 160E, so that the fields can be edited in both the master page and the edit page.

The automatic fitting is determined according to the setting of the automatic fitting button 164 of the master page palette 160M. The example shown in the upper part of FIG. 9 is in a state where the automatic fitting function is released, and the example shown in the lower part of FIG. Auto-fit feature is set.

In the state in which the automatic fitting function is released, the editing can be freely performed in the text box 142 of the corresponding product name 144, but is expressed as it is when the text exceeds the text box 142. Therefore, in order to solve this problem, the user must adjust the text size or wrap the text in the text box 142.

In the state in which the automatic fitting function is set, when the text of the article name 144 exceeds the text box 142, the text is automatically adjusted in size and spacing according to the text box 142. The automatic fitting function may be useful when applying the same style text box 142 to the entire page.

When the edit page is created as described above, the POP advertisement may be printed (S10).

Meanwhile, the tool / pallet module 24 according to the present invention may import data with external data import and connection information (S12) to import data of the product database 12 managed by the management server 40. .

First, when importing external data by editing fields in the master page, each field of the corresponding data is automatically loaded, and the user can edit each field.

If you import data from the master page with connection information, you can find and load the data saved in a specific format, and the data for each field is displayed as a preview. Then, match the field name to be connected with the field name of the master page. After retrieving the data, perform the extraction.

The extracted result can be re-edited in the edit page and can be immediately printed. The image and text expressed on the edit page by the print are output as a POP advertisement.

Therefore, according to the present invention, even a non-expert can easily produce a POP advertisement using a master page, an edit page, or an image stored in a product database and a storage unit.

In addition, a large amount of POP advertising can be easily produced in a short time by performing a simple editing or data import, there is an advantage that can be applied to the POP environment corresponding to the on-site environment at the point of sale of the store .

The present invention has the advantage that can be used to output the POP advertisement in the field wirelessly because the printer using a dedicated POP advertisement as a printer.

Although the present invention has been described in detail only with respect to specific embodiments, it is apparent to those skilled in the art that the present invention can be modified or changed within the scope of the technical idea of the present invention, and such modifications or changes are claimed in the claims of the present invention. Will belong to the range.

Claims (5)

delete A product database having product related data including a product name and a unit price; A printer module having a protocol capable of communicating with a connectable printer, the printer module outputting a PIO advertisement; A tool / pallet module for performing tool commands for editing text, figures, etc., which are divided and divided into areas on a user interface displayed so as to be operated by a user, and commands set in a preview palette, a text field editing palette, and a color setting palette; A text editor for performing image editing or text editing in the user interface area, and setting / adding / deleting a field; A storage unit connected to the document editor to provide data and field data related to master and edit pages and images necessary for editing; And Built-in a program that implements the user interface for providing menus, tools, palettes, and the like, and has a protocol capable of communicating, interworking with the product database, the printer module, the tool / pallet module, the document editor, and the storage unit. And a program manager for controlling the functions included in the user interface to produce the PPI advertisement. Create the master page, selectively import images and insert and edit fields of the master page, and add, edit, and delete an edit page to which the setting state of the master page is applied to the PIOP advertisement. Print water, The tool / palette module provides the mast page palette, a linking function for determining whether an edit page can be edited for a field set in the mast page, and an automatic alignment for determining whether the text in the text box is automatically fitted to the text box. Provide at least one of the buttons for setting the function, A printer for outputting the PIO advertisement; A terminal system for providing information related to the product and data according to the sale and inventory management of the product; And A management host including a management server for adding, modifying or deleting the information and the data to the product database PPI advertising creation system characterized in that it further comprises. delete A product database having product related data including a product name and a unit price; A printer module having a protocol capable of communicating with a connectable printer, the printer module outputting a PIO advertisement; A tool / pallet module for performing tool commands for editing text, figures, etc., which are divided and divided into areas on a user interface displayed so as to be operated by a user, and commands set in a preview palette, a text field editing palette, and a color setting palette; A text editor for performing image editing or text editing in the user interface area, and setting / adding / deleting a field; A storage unit connected to the document editor to provide data and field data related to master and edit pages and images necessary for editing; And Built-in a program that implements the user interface for providing menus, tools, palettes, and the like, and has a protocol capable of communicating, interworking with the product database, the printer module, the tool / pallet module, the document editor, and the storage unit. And a program manager for controlling the functions included in the user interface to produce the PPI advertisement. Create the master page, selectively import images and insert and edit fields of the master page, and add, edit, and delete an edit page to which the setting state of the master page is applied to the PIOP advertisement. Print water, The tool / palette module provides the mast page palette, a linking function for determining whether an edit page can be edited for a field set in the mast page, and an automatic alignment for determining whether the text in the text box is automatically fitted to the text box. Provide at least one of the buttons for setting the function, The text editor provides a function of importing external data, so that when the external data is imported by editing a field in the master page, each field of the corresponding data is automatically imported. A product database having product related data including a product name and a unit price; A printer module having a protocol capable of communicating with a connectable printer, the printer module outputting a PIO advertisement; A tool / pallet module for performing tool commands for editing text, figures, etc., which are divided and divided into areas on a user interface displayed so as to be operated by a user, and commands set in a preview palette, a text field editing palette, and a color setting palette; A text editor for performing image editing or text editing in the user interface area, and setting / adding / deleting a field; A storage unit connected to the document editor to provide data and field data related to master and edit pages and images necessary for editing; And Built-in a program that implements the user interface for providing menus, tools, palettes, and the like, and has a protocol capable of communicating, interworking with the product database, the printer module, the tool / pallet module, the document editor, and the storage unit. And a program manager for controlling the functions included in the user interface to produce the PPI advertisement. Create the master page, selectively import images and insert and edit fields of the master page, and add, edit, and delete an edit page to which the setting state of the master page is applied to the PIOP advertisement. Print water, The tool / palette module provides the mast page palette, a linking function for determining whether an edit page can be edited for a field set in the mast page, and an automatic alignment for determining whether the text in the text box is automatically fitted to the text box. Provide at least one of the buttons for setting the function, The text editor provides a function of importing data with connection information. When the data is imported from the master page with the connection information, the text editor finds and retrieves data stored in a specific format, and the data for each field is displayed as a preview. And matching the field names with the field names of the master page, searching for desired data, and performing extraction when performing extraction.

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