KR100705242B1 - Community Service Method and System - Google Patents

Abstract

The present invention relates to a telematics service method and system.

A telematics service using a vehicle based customer management (VRM) server according to the present invention, comprising: (a) analyzing information of a vehicle at the VRM server; (b) providing a community for the same vehicle as a result of the information analysis in the VRM server; (c) accessing the community through the VRM server at the telematics terminal; And (d) receiving the vehicle information through the community at the telematics terminal.

Telematics, VRM, Personalization Services, Vehicle Related Services

Description

Community Service Method and System

1 is a schematic diagram of a typical telematics system.

2 is a schematic diagram of a telematics service system using a VRM according to an embodiment of the present invention.

3 is a block diagram illustrating a personalization service method through vehicle path pattern analysis according to another embodiment of the present invention.

4 is a block diagram illustrating a vehicle management service method through vehicle state analysis according to another embodiment of the present invention.

5 is a block diagram illustrating a vehicle management service method through vehicle state analysis according to another embodiment of the present invention.

6 is a block diagram illustrating a vehicle management community service method according to another embodiment of the present invention.

Telematics is a combination of Telecommunication and Informatics, which can send and receive information by computer, wireless communication technology, satellite navigation device, and technology that changes text and voice signals on the Internet. It refers to a wireless data service. Among these, automotive telematics is the most sought after field.

Automobile telematics service combines mobile communication technology and location tracking technology to automobiles to inform drivers of car accidents, theft detection, driving directions, traffic and life information, games, and internet (e-mail, news, financial transactions, etc.). It means cutting-edge technology that enables new levels of car management, such as providing in real time.

Currently, telematics services and technologies are mainly focused on providing road guidance and unmanned camera information. It is a market situation that cannot satisfy customer needs with only two services, and it is urgently necessary to find differentiated services through personalized services to customers and vehicles.

The present invention provides a method and system for providing a service differentiated from the simple service of the existing road guidance. It aims to satisfy customers' requirements and revitalize the telematics market by developing personalized one-to-one services for vehicles and individual customers with simple universal telematics services.

The definition of vehicle based customer management (VRM, hereinafter referred to as 'VRM'), which is used throughout the specification of the present invention, analyzes a vehicle's navigation route pattern to provide a new additional service to a customer, Means providing personalized vehicle management service through status analysis.

The present invention can be broadly classified into three types. The first is to provide personalized service through vehicle path pattern analysis, the second is to provide vehicle management service through vehicle condition analysis, and the third is to provide vehicle information service through vehicle information.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the personalization service method through the vehicle route pattern analysis comprises the steps of analyzing the movement pattern of the vehicle in the VRM server; Analyzing, by the VRM server, surrounding information of an area to which the vehicle is to move; Receiving service information from a neighboring service provider of a mobile area in the VRM server; And transmitting, by the VRM server, the service information to a telematics terminal of the vehicle.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the personalization service system by analyzing the vehicle route pattern analyzes the past periodic movement pattern of the vehicle and the surrounding information of the region to which the vehicle is to be moved. And a VRM server receiving service information from a neighboring service provider of a moving area corresponding to the analysis result and transmitting the service information to a telematics terminal of the vehicle.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the vehicle management service method through the vehicle status analysis comprises the steps of transmitting the vehicle status information input from the telematics terminal to the VRM server; Transmitting, by the VRM server, the vehicle state information to a vehicle management server; Managing the vehicle state information in the vehicle management server; And transmitting, at the vehicle management server, a result message according to the vehicle state management to the telematics terminal.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the vehicle management service method through the vehicle status analysis comprises the steps of collecting and analyzing vehicle status information in the vehicle state control unit; Transmitting the analyzed vehicle state information to the VRM server through a telematics terminal; Transmitting, by the VRM server, the vehicle state information to a vehicle management server; Managing the vehicle state information in the vehicle management server; And transmitting, at the vehicle management server, a result message according to the vehicle state management to the telematics terminal.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the vehicle management service system through the vehicle state analysis receives the vehicle state information input from the telematics terminal of the vehicle and transmits the vehicle state information to the vehicle management server. server; And a vehicle management server that manages vehicle state information received from the VRM server and transmits a result message according to vehicle state management to the telematics terminal.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the community service method through the vehicle information comprises the steps of analyzing the vehicle information in the VRM server; Providing a community for the same vehicle as a result of the information analysis in the VRM server; Accessing the community through the VRM server at the telematics terminal; And receiving the vehicle information through the community at the telematics terminal.

In the telematics service using a vehicle-based customer management (VRM) server according to the present invention, the community service system through vehicle information provides vehicle management tools to vehicle users, and receives vehicle information through wired and wireless networks, and the vehicle information. It provides a VRM server by providing a community for the same vehicle by analyzing the vehicle to provide the vehicle information to the telematics terminal through the community.

Details and improvements of the invention are disclosed in the dependent claims.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram of a typical telematics system.

Referring to FIG. 1, the telematics system includes a telematics terminal 100, a mobile communication network 110, a navigation server 120, a voice recognition server 130, an information server 140, an internet 150, and an emergency center 160. ), GPS satellites 170, positioning server 180 and the like.

The telematics terminal 100 may be configured to be integrally mounted in a vehicle or in the form of a portable terminal and a telematics kit, and may perform a vehicle navigation function, various LBS services, the Internet, a traffic information providing function, and the like. Hardware, Win CE-based OS, middleware, platform API, etc. to perform the above functions, Bluetooth communication module to communicate with the inside of the vehicle as a peripheral device, cellular communication module, DSRC / WLAN communication module to communicate with the outside of the vehicle And various peripherals.

The mobile communication network 110 connects with a telematics terminal and a plurality of servers for performing a telematics function, and the mobile communication network 110 includes a CDMA, GSM, HSDPA, IMT-2000, Wibro system, and the like.

The navigation server 120 includes a traffic information DB 121 and a map DB 122, and receives route and destination information from the telematics terminal 100 to generate a route data so as to perform a vehicle navigation function. To the terminal. The vehicle navigation is a description because it is a known technique, and description thereof is omitted here because it may obscure the subject matter of the present invention.

The voice recognition server 130 reads a voice signal of a driver input from a vehicle to provide a telematics service desired by a user.

The information server 140 provides various additional information services, interworks with the Internet 150, and includes an information DB 141. In addition, the system includes an emergency center 160 directly connected to an emergency rescue, for example, 119, a GPS (Global Positioning System) satellite 170 for detecting the position of the moving object, and a latitude and longitude coordinate from the GPS satellite. Positioning server 180 and the like indicating the location, but the detailed description is omitted.

2 is a schematic diagram of a telematics service system using a VRM according to an embodiment of the present invention.

Referring to FIG. 2, the system includes a telematics terminal 200, a mobile communication network 210, a VRM server 220, a service provider 230, a subscriber DB 260, and an SMSC 270.

The vehicle relationship management (VRM) server 220 analyzes the navigation path pattern of the vehicle to the telematics terminal 200 through the mobile communication network 210 to provide a new additional service to the customer or personalize it through the state analysis of the vehicle. Vehicle management service server.

The VRM server 220 is connected to the service provider 230 and the subscriber DB 260, and includes a vehicle management server although not shown in the figure. In addition, the VRM server may provide a short message service to the telematics terminal 200 through the SMSC server.

3 is a block diagram illustrating a personalization service method through vehicle path pattern analysis according to another embodiment of the present invention. First, the service will be briefly described.

When the customer is provided with the route guidance service through the destination setting, the server generates the route data and transmits it to the terminal so that the origin and destination of the customer can be analyzed. By analyzing your customer's route patterns, you can identify areas and places you visit frequently and provide personalized services accordingly. For example, it regularly provides customers with advertisements and event information of department stores and restaurants where they frequently go and encourages them to use them. In addition, in the case of department stores and restaurants, discount coupons may be transmitted in advance before the customer visits the area to adjust the schedule of the customer, and the discount coupon may be presented at the department store to provide a benefit to the customer. In addition, you can periodically promote gas station advertisements and events around your customers. Gas stations can attract customers by presenting discount coupons or various gift benefits before they even leave the area, and customers can also benefit from finding gas stations.

As a result, personalized service through vehicle route pattern analysis analyzes customer's periodic movement pattern and provides customers with discount information such as gas stations, department stores, restaurants, etc. in advance so that operators can attract customers and customers You will be able to buy things with benefits.

Referring to FIG. 3, first, the VRM server analyzes a past periodic movement pattern of a vehicle (S300). For example, we analyze periodic travel destinations such as going to the OO department store every Saturday around Saturday, or going to "XX restaurants" every Friday evening. In the telematics terminal of the vehicle, the user inputs a starting point and a destination to receive a navigation service. Therefore, the personalization service by analyzing the route pattern is possible by receiving the origin and destination and route data information stored in the navigation server from the navigation server. Then, the surrounding information of the area to be moved of the vehicle, for example, information such as department stores, gas stations, restaurants, etc. are analyzed (S302). As a result of the analysis, the VRM server may request information from a neighboring company in a moving region or periodically update information from the neighboring service provider. Subsequently, information is obtained from neighboring service providers (S304). The VRM server transmits this information to the telematics terminal (S306). The user who has received such service information may visit the service provider. Therefore, the desired information is provided to the user in advance before the vehicle departs.

4 and 5 illustrate a vehicle management providing service through vehicle state analysis. First, the service will be briefly described.

This service allows customers to enter vehicle information and manages them on the server. Customers should enter consumable cycles, such as grease volume, date, and oil change intervals, into a management tool provided by the server. The server may provide a service for notifying the customer in advance of the next oil addition through information such as oil amount, date, and fuel economy. In addition, it manages the replacement time of engine oil, mission oil, etc. to inform the customer of the next replacement time as appropriate. Here, the method of notifying the customer of the replacement time and the like can be notified by a dedicated application or an SMS transmission method.

In addition, if it is possible to selectively link with the vehicle, periodically analyze the internal state of the vehicle to check a variety of information, such as tire pressure, oil state, coolant state, engine state, etc. on the server and if problems occur to the customer and solve the problem It may provide a method.

4 is a block diagram illustrating a vehicle management service method through vehicle state analysis according to another embodiment of the present invention.

Referring to FIG. 4, first, vehicle information is input from a telematics terminal (S400). Then, the input vehicle information is transmitted to the VRM server (S402) and transmitted to the vehicle management server (S404). Here, it is managed according to the vehicle information (S406), and transmits a result message to the vehicle information (S408). As described above, the method for transmitting a result message may be notified by running a dedicated application or may optionally transmit an SMS.

5 is a block diagram illustrating a vehicle management service method through vehicle state analysis according to another embodiment of the present invention.

Referring to FIG. 5, first, a vehicle state controller embedded in a vehicle inspects a vehicle state (S500), and monitors a vehicle state by communicating with an interior of a vehicle using a short range communication method such as Bluetooth communication, RFID, or infrared communication. And a method of interworking with an external server, that is, a VRM server. The inspection result is periodically linked with the VRM server to transmit information (S502), and the VRM server transmits the inspection result to the vehicle management server (S504). Subsequently, the vehicle management server analyzes the vehicle state (S506), and transmits an action result message according to the analysis result to the telematics terminal (S508). The result message transmission method is the same as that of FIG.

6 is a block diagram illustrating a vehicle management community service method according to another embodiment of the present invention. First, the service will be briefly described.

It is a service to make a virtual group of the same vehicle through the server through the analysis of the customer's vehicle information and share the user's reviews and problems with each other.

In addition, vehicle information can be provided from a content provider (CP) to continue to provide news about the same vehicle that customers have. It provides a management tool for customers to input the advantages, disadvantages, and specialties of the vehicle through wired or wireless, and manages the information obtained from the customer on the server. By sending information posted by other customers to customers with the same vehicle, it provides useful information services to customers. And through the CP, such as new vehicle release schedule, recall (recall), and tips useful when using the vehicle (tip) can be periodically customized to the customer.

Referring to FIG. 6, a VRM server provides a user with a management tool for inputting information about a vehicle (S600), and the information about the vehicle is transmitted to the VRM server through a wired / wireless communication network in a user terminal (FIG. 6). S602). Here, the user terminal includes a wired or wireless terminal, for example, a PC, a mobile phone, a telematics terminal, and the like. The VRM server provides the user with the community according to the information (S604), and the vehicle information of the user is managed through the community (S606). In addition, vehicle-related information is provided through the community by the vehicle information providing CP (S608).

Although described above based on the preferred embodiment of the present invention, those skilled in the art will understand that it can be carried out in other specific forms without changing the technical spirit or essential features of the technical field to which the present invention belongs. Therefore, the embodiments described above are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is defined by the appended claims rather than the foregoing description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts are to be interpreted as being included in the scope of the present invention. Should be.

By using the personalization service and the vehicle service using the VRM according to the present invention, it is possible to satisfy the requirements of the customer and activate the telematics market through a one-to-one personalized service to the vehicle and the individual to the simple universal telematics service.

Claims (6)

In a telematics service using a vehicle based customer management (VRM) server, a community service method using vehicle information, (a) analyzing the vehicle information in the VRM server; (b) providing a community for the same vehicle as a result of the information analysis in the VRM server; (c) accessing the community through the VRM server at the telematics terminal; And (d) receiving the vehicle information through the community in the telematics terminal. The method of claim 1, wherein before step (a) (a0) providing a vehicle management tool in the VRM server, and receiving vehicle information through a wired or wireless network. The method according to claim 1 or 2, And receiving vehicle information from a content provider (CP) in the VRM server, and providing vehicle information from the CP to the telematics terminal through the community. The method according to claim 1 or 2, The CP periodically updates the vehicle information to the community. The method according to claim 1 or 2, And at least one vehicle information is managed in the VRM server through the community. In the telematics service using a vehicle-based customer management (VRM) server, as a community service system through the vehicle information, A VRM server that provides a vehicle management tool to a vehicle user, receives vehicle information through a wired or wireless network, analyzes the vehicle information, provides a community for the same vehicle, and provides vehicle information to the telematics terminal through the community. Including community systems.

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