KR100694677B1 - Funds making and operating system base on newspaper advertisement - Google Patents

Abstract

The present invention relates to a newspaper advertisement fee conversion and management system that can increase the newspaper subscription rate and newspaper advertising effect by using the newspaper advertising costs to invest and return the investment disposal fee to the subscribers of the newspaper sales-related services.

Newspaper advertising fund conversion and operation system according to the present invention is provided with a service providing device that is connected to the user terminal and the newspaper sales terminal through a predetermined communication network to provide a service for distributing the investment disposal due to the advertising cost investment to the newspaper sales related persons The service providing apparatus includes a member information storage unit for storing personal information of a newspaper sales-related service subscriber including a newspaper company, a newspaper subscriber, a newspaper seller, and an advertiser, an advertisement information storage unit for storing advertisement information including advertisement content information, A database including a newspaper sales information storage unit that stores newspaper sales information including a newspaper publication number registered for sale by newspaper publication date, and an investment information storage unit including investment amount and disposal amount by investment ID, investment dividend by service subscriber, and Investment Information Agency that calculates dividends per service subscriber for investment dispositions Means to provide the information registered in the database and the investment information provided from the investment information processing means to the user terminal and the newspaper sales terminal, and update the database based on the newspaper subscription information provided to the user terminal and the newspaper sales terminal. And service control means for controlling to provide investment related information provided from the investment information processing means to a user terminal, a newspaper sales terminal, and an advertiser terminal.

Description

 Funds making and operating system base on newspaper advertisement

 1 and 2 is a system schematic diagram of a newspaper advertising fund conversion and management system according to the present invention.

Figure 3 is a block diagram showing the functional separation of the internal configuration of the newspaper sales terminal 300 shown in FIG.

4 is a diagram illustrating a form of the newspaper sales terminal 300 shown in FIG.

FIG. 5 is a block diagram showing functional separation of the internal configuration of the service providing apparatus 100 shown in FIG.

FIG. 6 is a diagram illustrating an information table configuration of the database 123 shown in FIG.

FIG. 7 is a flowchart for explaining the operation of the newspaper advertisement fee switching and operation system shown in FIG. 2; FIG.

******* Brief description of the main parts of the drawing *******

1: internet, 2: wireless network,

100: service providing device, 200: user computer,

300: newspaper sales terminal, 400: advertiser terminal,

500: financial terminal, 600: gateway,

610: a mobile terminal.

 The present invention relates to a newspaper advertisement fee conversion and management system that can increase the newspaper subscription rate and newspaper advertising effect by using the newspaper advertising costs to invest and return the investment disposal fee to the subscribers of the newspaper sales-related services.

In general, newspapers are regular publications that deliver information, knowledge, entertainment, and advertisements, including news about current affairs, to specific or unspecified people, and various newspapers are published in the morning and evening through dozens of newspaper companies. It is spreading.

However, with the recent popularity of the Internet, newspaper subscribers have been significantly reduced due to the fact that people can access various news through the Internet. In addition, the decrease in the number of newspaper subscribers to reduce the number of people who have access to the newspaper advertising, which results in a decrease in the advertising effect from the advertiser's point of view will act as a factor to seriously consider the newspaper advertising.

For this reason, newspaper companies are using a method of paying prizes to subscribers or cash in exchange for newspaper subscriptions in order to increase newspaper subscribers. However, due to the recent overheating competition between newspaper companies, the newspaper subscription market is facing a serious crisis.

 The present invention was created in view of the above circumstances, by using the newspaper advertising costs for investment to reduce the investment disposal to the subscribers related to the sale of newspapers can increase the newspaper subscription rate, thereby increasing the newspaper advertising effect. Its technical purpose is to provide a newspaper advertising fee fund conversion and management system.

 Newspaper advertising fund conversion and operation system according to the present invention for achieving the above object is coupled to the user terminal and newspaper sales terminal through a predetermined communication network to provide a service to distribute the investment disposal generated by the advertising costs investment to the newspaper sales related parties The service providing device includes a member information storage unit for storing personal information of a subscriber of a newspaper sale related service including a newspaper company, a newspaper subscriber, a newspaper seller, and an advertiser, and advertisement information including advertisement content information. Advertising information storage to be stored, newspaper sales information storage to store newspaper sales information, including newspaper publication number for sale by newspaper publication date and investment information including investment amount and disposal amount by investment ID, investment dividend by service subscriber Service provider for database with storage and disposal of investment Investment information processing means for calculating dividends, advertisements registered in the database and investment information provided from the investment information processing means to the user terminal and newspaper sales terminal, and newspaper subscription information provided to the user terminal and newspaper sales terminal. It is characterized in that it comprises a service control means for controlling to update the database on the basis and to provide the investment-related information provided from the investment information processing means to the user terminal, newspaper sales terminal and advertiser terminal.

That is, according to the present invention, by using the advertising costs generated by posting advertisements in newspapers for investments, the investment disbursement is distributed to newspaper companies, newspaper subscribers, newspaper sellers, and advertisers involved in newspaper sales. This can improve the sales effect of the advertising.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a system schematic diagram showing a schematic configuration of a newspaper advertisement fund conversion and management system according to the present invention.

As shown in FIG. 1, in the newspaper advertisement fee switching and operation system according to the present invention, a service providing apparatus 100 for processing an investment disposal amount distribution process through newspaper advertisement cost investment generally includes a predetermined communication network, such as the Internet 1. Through the user computer 200 and the newspaper sales terminal 300, the advertiser terminal 400 and the financial terminal 500 is configured to be combined.

In this case, the advertiser terminal 400 is a terminal of an advertiser who publishes an advertisement in a newspaper in connection with a newspaper issuing office. The advertisement terminal is provided to an account of a company operating the service providing apparatus 100 and sales are generated according to the newspaper advertisement. If so, the buyer information, that is, the recommended advertisement reader information is provided to the service providing apparatus 100. Here, the company operating the service providing device 100 may be a newspaper publication.

In addition, the newspaper publisher issues an advertisement-printed newspaper in association with the advertiser and provides it to the newspaper dealer where the newspaper sales terminal 300 is installed. At this time, the newspaper issuer issues a newspaper in a form in which a predetermined identification number is assigned to an upper side of the newspaper.

In addition, the newspaper sales terminal 300 is configured to provide the newspaper providing information including the personal information of the newspaper subscriber and the newspaper publication number to the service providing apparatus (100). In addition, the newspaper sales terminal 300 is configured to display and output a variety of investment information including the investment status and the investment result information according to the advertising and advertising costs investment provided from the service providing apparatus 100.

In addition, the service providing device 100 invests newspaper advertisements provided by the advertiser in various investment items such as lottery tickets and stocks, and distributes the disbursements to newspaper subscribers, such as newspaper publishers, newspaper subscribers, newspaper sellers and advertisers. It is configured to. At this time, the service providing device 100 receives the information of the newspaper subscriber and the newspaper seller from the user computer 200, the newspaper sales terminal 300 and the advertiser terminal 400, according to the newspaper sales route Dividends are distributed by setting different odds.

On the other hand, the service providing apparatus 100 is coupled to the gateway 600 as shown in Figure 2 to provide the investment information according to the newspaper subscription to the user's mobile terminal 610 through the wireless network (2) Can be.

In addition, the service providing apparatus 100 performs an investment process by requesting an advertising cost investment through an investment company (not shown) affiliated with a business, and after the predetermined period has elapsed from the investment company It may be implemented to receive an investment allowance.

Meanwhile, in FIG. 1 and FIG. 2, the newspaper sales terminal 300 is a device installed at a place where a newspaper is sold, and may be installed in each newspaper company and a newsstand.

That is, as illustrated in FIG. 3, the newspaper sales terminal 300 includes an information input unit 310 for inputting predetermined information, a display unit 320 for displaying and outputting information provided from the service providing apparatus 100, and the Internet. (1) a network connection unit 330 for communication connection with the service providing apparatus 100, a data memory 340 for temporarily storing various information processed by the control unit 350 to be described later, and the information input unit In addition to providing the newspaper subscription information applied from the 310 to the service providing apparatus 100, the display unit 320 provides at least one or more information of advertisements, investment information, and newspaper contents information applied from the service providing apparatus 100. It is configured to include a control unit 350 for controlling to display output through. At this time, the information input unit 310 registers to the mobile phone by performing infrared communication with the keypad and the keypad 311 including a variety of information, for example, a letter and numeric keys for entering the ID and password of the newspaper buyer, various function keys The mobile phone recognition unit 312 for receiving the newspaper reader information, for example, the ID and password of the newspaper buyer, and the card reader 313 for receiving the newspaper reader information recorded on the card. Here, although not shown, the control unit 350 is connected to the financial terminal 500 through the network connection unit 330 to pay the newspaper subscription fee through a mobile phone or card through the mobile phone recognition unit 312 or the card reader 313 It is also possible to control. In addition, the newspaper sales terminal 300 may be configured in the form of a variety of automatic newspaper sales devices that can accommodate a newspaper. That is, as illustrated in FIG. 4, the newspaper sales terminal 300 basically stores the various newspapers and the information input unit 310 on one side of the housing 360 of a predetermined size to discharge the billed newspapers. It is configured to have an information output unit 320. Here, the shape of the housing 360 is a structure for discharging the newspaper through a predetermined discharge port 361 after the payment is made (FIG. 4A), or a structure in which the user can select and take out of the newspaper storage box 362 (FIG. 4B). 4c). The information output unit 320 includes a first display unit 321 for displaying and outputting advertisement information provided from the service providing apparatus 100 and a second display unit 322 for displaying investment information and newspaper content information. Can be configured. In this case, the first display unit 321 outputs the advertisement information applied from the service providing apparatus 100 (FIGS. 4A and 4B), or although not shown in detail, the first display unit 321 is configured to roll up and down the advertisement surface. 4c).

Meanwhile, FIG. 5 is a block diagram illustrating a functional separation of the internal configuration of the service providing apparatus 100 shown in FIG.

As shown in FIG. 5, the apparatus 100 for providing a service performs communication processing with the user computer 200, the newspaper sales terminal 300, the advertiser terminal 400, and the financial terminal 500 through the Internet 1. In addition, the network connection unit 110 for communicating with the user's mobile terminal 610 through the gateway 600, the server 120 and monitor and keyboard for overall control of the fund formation service through the newspaper sales according to the present invention It is configured to include an operator terminal 130 having an input and output means such as.

Here, the server 120 is a service control unit 121 for controlling the execution of the fund management through the newspaper advertising costs and investment information processing unit 122, database 123, for calculating the investment dividend per service subscriber for the investment disposition And a screen information storage unit 124 for storing various screen information for operating the newspaper sales fund management site, for example, web page information, and a data memory 125.

The service control unit 121 performs a subscription process of a service subscriber including a newspaper subscriber, a newspaper seller, and an advertiser to receive an investment disbursement distribution service according to the advertising cost investment, and the user computer 200 and the newspaper sales terminal ( 300 and newspaper sales information provided from the advertiser terminal 400 is configured to store in the database (123).

In addition, the service control unit 121 provides predetermined newspaper sales information including the disposal fee and service subscriber information according to the advertising cost investment to the user computer 200, the newspaper sales terminal 300 and the investment information processing unit 122; In addition, the investment disbursement distribution information provided from the investment information processing unit 122 is configured to provide the user computer 200, the mobile terminal 610, and the newspaper sales terminal 300. And, the service control unit 121 is configured to transfer the investment distribution through the financial terminal 500 to the account of the newspaper subscribers associated with the service sale.

Meanwhile, in FIG. 5, the investment information processing unit 122 is configured to calculate and process a profit distribution so as to correspond to the provisions set in advance for the subscribers related to the sale of newspapers. For example, the investment information processing unit 122 uses the primary fund management method to determine the total distribution ratio of the investment disposition to advertising costs for newspaper subscribers (50%), advertisers (15%), advertising agencies (5%), and newspaper sellers. (5%), welfare fund (10%), newspaper company (15%), and newspaper subscribers are classified as subscribers and newsletter subscribers, and recommended readers and newspapers are presented to both subscribers and newsletter subscribers. Received readers, newspapers as readers sent to others as a gift is configured to be set differently. In other words, for newspaper subscribers, subscribers who are regular subscribers, recommended advertisement readers and readers who send gifts, the dividend rate is set relatively high and the investment dividend is greatly distributed. In addition, the newspaper sales owner includes a newspaper sales terminal owner, a sales stand installation owner, a regional distributor office, a delivery person. In addition, the investment information processing unit 122 uses the advertising cost additionally invested by the advertiser in order to increase the number of readers who view, purchase, process or consult a newspaper advertisement of the advertiser in addition to the primary fund. The disposal amount is configured to be distributed by setting the ratio of the recommended readers (50%), the advertisers (30%), and the newspapers (20%) who are recommended by the advertiser. In addition, the investment information processing unit 122 re-invests the dividends received from the primary and secondary funds in stocks or lotteries by using the tertiary fund management method, and the investment disposal amount corresponding to the predetermined target amount is related to the newspaper sale at the investment ratio. It is configured to be allocated to the subscriber. At this time, the dividend amount of the advertiser may be additionally allocated to the high-advertising readers according to the request of the advertiser.

On the other hand, in Figure 5, the database 123 is the subscriber information for the subscribers, such as newspaper subscribers, newspaper sellers, advertisers registered for this service, for example, for the subscribers password, name, contact information for each member ID of the subscribed service subscribers , Member information storage unit 123a storing information such as newspaper subscription form, account number, and advertisement related information such as password for each advertiser ID associated with the service, advertiser name, contact information, advertisement contents, advertisement conditions, advertisement sale, etc. Advertising information storage unit (123b) is stored, the newspaper sales information storage unit (123c) that stores the newspaper sales related information such as newspaper sales registration number, newspaper sales route, etc., investment amount by investment ID, investment And an investment information storage unit 123d for storing contents, investment period, investment allowance, and dividend rate information. In this case, the newspaper subscription form stored in the member information storage unit 123a is a subscriber or a newsreader, a reader who is recommended by an advertiser, a reader who receives a newspaper, or a reader who presents the newspaper to others. The information is stored. In addition, the newspaper sales route stored in the newspaper sales information storage unit 123c stores newspaper dealer information about the registration generation number.

Next, the operation of the newspaper advertising fee fund conversion and operation system having the above configuration will be described.

First, a newspaper subscriber, a newspaper seller, and an advertiser provide their personal information to the service providing apparatus 100 to perform a series of membership processing (ST1). At this time, the service subscribers such as the newspaper subscriber, the newspaper seller, and the advertiser provide their account information for depositing the investment proceeds. In addition, the advertiser provides an advertisement to a newspaper publisher to place an advertisement in the newspaper and provides the corresponding advertisement information to the service providing apparatus 100, and the advertisement fee for the advertisement is provided to the account of the company in which the service providing apparatus is operated. Done.

In the above state, the service providing device 100 provides an advertisement provided from the advertiser terminal 400 to the user computer 200 or the mobile terminal 610 through a website for providing the service, and a newspaper sales terminal. The advertisement is provided to 300 to expose the advertisement (ST2). That is, the advertisement is displayed and output through the first display unit (321 of FIG. 4) of the newspaper sales terminal 300.

In addition, the company operating the service providing apparatus 100 performs an investment process such as purchasing stocks or lottery tickets using the advertising costs (ST3). At this time, the company operating the service providing apparatus 100 may be implemented to perform the investment request by providing advertising costs to a separate investment company. For example, spend all or part of your advertising expenses (more than 70%) on lotteries and stocks, 50% each for two weeks.

After the investment and investment disposal information from the investor or operator terminal 130 is provided to the service providing apparatus 100, the service providing apparatus 100 is input investment processing state information, such as investment, current investment disposal, dividend information It is provided to the user computer 200, the newspaper sales terminal 300 and the advertiser terminal 400 (ST4). That is, the investment processing status report is displayed and output to the user computer 200, the newspaper sales terminal 300, and the advertiser terminal 400 connected to the website.

In addition, the service providing apparatus 100 receives the newspaper subscription information applied from the user computer 200 or the newspaper sales terminal 300 to update the database 123 (ST5). For example, a registered newspaper subscriber registers newspaper purchase information including the publication date and issue number of the newspaper he purchased through his user computer 200, or his newspaper purchase information through the newspaper sales terminal 300. Will be registered. At this time, the newspaper subscriber will register personal information such as member ID and password. That is, the newspaper subscriber may register his personal information by recognizing his mobile phone in the newspaper sales terminal 300 or register his personal information by recognizing his card. In addition, when a subscriber subscribes to present a newspaper to another person, the first newspaper subscriber enters his / her member ID, password, and the number of newspapers to be provided as a gift, and then performs payment processing. The newspaper sales related information input by the user is authorized to the service providing apparatus 100, and the service providing apparatus 100 generates a gift ID and a password for the user's computer 200 or the mobile terminal 610 of the first newspaper subscriber. Will be sent). The first newspaper subscriber provides the gift ID and the password provided from the service providing apparatus 100 to the user computer 200 or the mobile terminal 610 of the second newspaper subscriber who received the gift. Newspapers can be subscribed to by newspaper vendors using the gift ID and password provided by the newspaper subscribers. In this case, the service providing apparatus 100 updates the member information storage unit 123a of the database 123 based on the gift service subscriber and gift service subscriber information to be provided, and the investment information processing unit 122 updates the gift newspaper. Dividends will be split between the first and second subscribers at a certain rate.

In addition, when a newspaper subscriber purchases a newspaper advertised product, the advertiser terminal 400 provides the recommended advertisement reader information, that is, the member ID and password of the newspaper subscriber and the advertiser information to the service providing apparatus 100, and provides a service. The device 100 updates the member information storage unit 123a of the database 123 based on this (ST6). At this time, the investment information processing unit 122 is processed to increase the odds for the recommended readers a certain level.

On the other hand, the service providing device 100 checks the investment period, and when the investment period has expired, calculates the dividend for each service subscriber related to the newspaper sale for the investment disposal through the investment information processing unit 122 (ST7). That is, the investment information processing unit 122 calculates dividends per service subscriber of newspaper companies, newspaper subscribers, newspaper sellers, and advertisers. For example, the investment information processing unit 122 distributes the first advertising expense investment dividends to newspaper subscribers, advertisers, advertising agencies, newspaper sellers, welfare funds, newspaper companies, and additionally provided by the advertiser in addition to the first advertising costs. The investment proceeds for the investment are distributed to the recommended readers, advertisers, and newspapers recommended by the advertiser, and the reinvestment proceeds of the first and second advertising expenditures are distributed to the service subscriber who requested reinvestment.

In addition, the service providing apparatus 100 provides the investment distribution information provided from the investment information processing unit 122 to the user computer 200, the newspaper sales terminal 300, and the advertiser terminal 400 (ST8), and the financial terminal. Through 500, the investment dividend is controlled to be transferred to the service subscriber's account (ST9).

That is, according to the embodiment, by using the advertising costs generated by placing the advertisements in newspapers for investment, the advertising costs are multiplied, and the investment disbursement is distributed to newspaper companies, newspaper subscribers, newspaper sellers, and advertisers involved in newspaper sales. In addition, newspaper subscription rates and advertising effectiveness can be improved, thereby improving the sales effect of advertising.

In addition, by providing an advertisement provided from the advertiser to the website and the advertising retailer to make more advertising exposure, it is possible to increase the effect of the advertisement.

On the other hand, the present invention is not limited to the above embodiments and can be modified in various ways without departing from the technical spirit of the present invention.

 As described above, according to the present invention, advertising costs generated by placing advertisements in newspapers are used for investment to multiply the advertising costs, and the investment disbursement is distributed to newspaper companies, newspaper subscribers, newspaper sellers, and advertisers involved in newspaper sales. By doing so, it is possible to improve the newspaper subscription rate and the advertising effect, thereby improving the sales effect according to the advertisement.

Claims (8)

 Combining with the user terminal and the newspaper sales terminal through a predetermined communication network is provided with a service providing device for providing a service for distributing the investment proceeds generated by advertising costs investment to the newspaper sales related persons,  The service providing apparatus includes a member information storage unit for storing personal information of a newspaper sales-related service subscriber including a newspaper company, a newspaper subscriber, a newspaper seller, and an advertiser, an advertisement information storage unit for storing advertisement information including advertisement content information, and a newspaper publication. Newspaper sales information storage unit that stores newspaper sales information including newspaper publication number registered by date, database with investment information storage unit including investment amount and disposal amount by investment ID, investment dividend by service subscriber, investment disposal Investment information processing means for calculating dividends per service subscriber for gold, advertisements registered in the database and investment information provided from the investment information processing means are provided to the user terminal and the newspaper sales terminal, as well as the user terminal and the newspaper sales terminal. Database updates based on newspaper subscription information And newspaper advertising rates funds conversion and operation system, characterized in that the configuration comprises a service control means for controlling to provide investment-related information provided from the investment information processing means to the user terminal and the newspaper distributor terminals and advertiser terminals.  The method of claim 1, The service providing device is configured in combination with a financial terminal, The member information storage of the database is configured to be stored including the account information of the service subscriber, The service providing apparatus is a newspaper advertisement fund conversion and management system, characterized in that for controlling the transfer of the investment distribution provided to the investment information processing means through the financial terminal to the account of the service subscriber. The method of claim 1, The newspaper sales terminal is a newspaper vending machine shape that the newspaper is stored, A newspaper subscription information including an information input unit for information input, a display unit for displaying and outputting information provided from the service providing apparatus, a network connection unit for communication connection with a service providing apparatus, and newspaper subscriber information applied from the information input unit; Newspaper advertising fee switch characterized in that it is provided with a service providing apparatus and a control unit for controlling to display and output at least one or more information of the advertisement and investment information and newspaper content from the service providing apparatus through the display unit And operating system.  The method of claim 1, The service control means of the service providing apparatus, when the first personal information of the first service subscriber who wants to present the newspaper from the user terminal or the newspaper sales terminal, and the newspaper gift sale request information are authorized, the identification information on the gift newspaper is first serviced. If the second personal information of the second service subscriber received the newspaper gift from the user terminal or the newspaper sales terminal, and the identification information of the gift newspaper is authorized to send to the user terminal of the subscriber, it is configured to update the database based on this, The investment information processing means is configured to divide the investment dividend for the futures newspaper to the first service subscribers and the second service subscribers at a predetermined rate.  The method of claim 1, The service providing apparatus is a newspaper advertising fund conversion and management system, characterized in that configured to set a high rate of investment for the recommended advertising readers from the advertiser terminal.   The method of claim 1,  The service providing device is a newspaper advertising fee conversion and management system, characterized in that configured to divide the investment distribution for the additional additional advertising costs to the recommended readers and advertisers and newspapers provided from the advertiser at a predetermined ratio.  The method of claim 6, The service providing apparatus is configured to divide the advertising disbursement fund of the predetermined target amount generated by reinvesting the investment disbursement for the advertising cost and the additional advertising cost to the service subscribers involved in the newspaper sale at a predetermined rate. Operating system.  The method according to any one of claims 1 to 4, The user terminal is a newspaper advertisement fund conversion and management system, characterized in that the set to one of the computer and the portable terminal.

Images