KR100673160B1 - Mobile Terminal Including Multimedia Player Function And Method For Providing Advertising By Using Mobile Terminal And System Thereof - Google Patents

Abstract

Disclosed are a mobile terminal capable of playing multimedia, an advertisement providing method using the same, and a system thereof. The present invention includes the steps of: A) receiving the advertising content from the advertisement providing server and storing in the storage unit of the mobile terminal; B) generating an audio file reproduction start signal from a user interface of the mobile terminal; C) reading the stored advertising content from the storage unit according to the audio file playing start signal and displaying the advertising content on the screen of the mobile terminal during the playing time of the audio file. Advertisements may be provided by using all of the spaces inside the allocated mobile terminals in order to play the music.

Advertisement, Wireless Internet, Mobile Terminal, Audio File

Description

Mobile terminal capable of multimedia playback and method for providing advertisement using same and system therefor {Mobile Terminal Including Multimedia Player Function And Method For Providing Advertising By Using Mobile Terminal And System Thereof}

1 schematically illustrates an advertisement providing system using a mobile terminal capable of playing multimedia according to an embodiment of the present invention.

2 illustrates an internal structure of a mobile terminal capable of playing multimedia according to an embodiment of the present invention.

3 is a flowchart illustrating an advertisement providing method using a mobile terminal capable of playing multimedia according to an embodiment of the present invention.

4 is a flowchart illustrating an advertisement providing method using a mobile terminal capable of playing multimedia according to another embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

100: mobile terminal

200: communication network

300: swap gateway

400: Ad Serving Server

500: Billing Server

The present invention relates to a method for providing an advertisement using a mobile terminal and a mobile terminal, and more particularly, to a mobile terminal capable of providing an advertisement when an audio-only content is played in a mobile terminal capable of playing a multimedia file, and a mobile terminal capable of providing an advertisement. It relates to an advertisement providing method and a system thereof.

In general, wireless Internet is a method of wirelessly overcoming the space constraints of the existing Internet environment. In a narrow sense, it is connected to the Internet through a web or WAP browser to a mobile terminal. It is a technology that can be used for various information retrieval and electronic commerce by accessing the Internet anytime and anywhere with a terminal (PDA) as well as a mobile terminal of all kinds of notebook computers.

In addition, in order for the Internet and mobile communication to develop in harmony with each other, Internet subscribers must be guaranteed mobility, and in order to ensure mobility, they must have an infrastructure that can be connected to the multimedia mobile intranet using the Internet protocol (Mobile IP). .

As internet service standardization progresses, terminal functions of multimedia systems and standardization of peripheral devices are in progress.Wireless bandwidth capable of multimedia communication has been expanded to 5MHz or more with the development of IMT 2000, so that voice, data, and video services are integrated. This became possible.

Meanwhile, the functions of the mobile terminal have also been developed to enable the 3G multimedia service and to introduce a multimedia player for playing multimedia contents in the mobile terminal. A mobile terminal having a multimedia player is provided with a space for playing not only audio files but also moving pictures or still images. Therefore, when only an audio file is played back, that is, when an mp3 file is played, a space for playing a moving picture or a still picture is not used.

An object of the present invention is to solve the above problems, the present invention provides a mobile terminal capable of providing an advertisement for providing an advertisement when playing a content service only audio in a mobile terminal capable of playing a multimedia file and an advertisement using the same A method and a system thereof are provided.

Advertisement providing method using a mobile terminal capable of multimedia playback according to the first aspect of the present invention for achieving the above object,

A) receiving the advertisement content from the advertisement providing server and storing the advertisement content in the storage unit of the mobile terminal;

B) generating an audio file playback start signal from a user interface of the mobile terminal; And

C) reading the stored advertisement content from the storage unit according to the audio file reproduction start signal and displaying the advertisement content on the screen of the mobile terminal during the audio file reproduction time.

Advertisement providing method using a mobile terminal capable of multimedia playback according to a second aspect of the present invention for achieving the above object,

Iii) detecting, by the control unit of the mobile terminal, an audio file reproduction start signal and reading an audio file stored in a predetermined storage unit of the mobile terminal;

Ii) determining whether advertisement content is stored in the storage unit according to the audio file playing start signal;

Iii) if the advertisement content is not stored in the storage unit as a result of the determination in step ii), the mobile terminal accessing an advertisement providing server through wireless Internet and providing the advertisement content to the mobile terminal; And

I) displaying the advertisement content on the screen of the mobile terminal while the audio file is playing.

A mobile terminal capable of playing multimedia according to a third aspect of the present invention for achieving the above object,

A communication unit for accessing the wireless Internet and receiving a multimedia file including audio files and advertisement contents;

A storage unit for storing the audio file and the advertisement content received through the communication unit;

A user interface for generating an audio file playback signal by a keypad, outputting the audio file and simultaneously displaying the advertisement content;

A media file processing unit for storing an address in which the audio file and the advertisement content are stored according to the audio file reproduction signal, and providing the audio file and the advertisement content read from the storage unit to the user interface; And

And a controller configured to control to store the multimedia file received through the communication unit in the storage unit, and to recognize the audio file play signal and to read the audio file and the advertisement content to the storage unit. do.

Advertisement providing system according to a fourth aspect of the present invention for achieving the above object,

The advertisement content is reproduced while the audio file is being reproduced according to an audio file reproduction signal input from an external source, and the user is connected to a predetermined web server through a connection URL included in the advertisement content according to a user's selection. A mobile terminal; And

An advertisement providing server for providing the advertisement contents to the mobile terminal through a communication network and receiving and accumulating at least one of the number of times of playing the advertisement contents and the number of times of accessing the web server from the mobile terminal for a predetermined time; Characterized in that the configuration.

Therefore, according to the present invention, it is possible to provide an advertisement using all the space inside the mobile terminal allocated for playing the multimedia file.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

1 schematically illustrates an advertisement providing system using a mobile terminal capable of playing multimedia according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement providing system includes a mobile terminal 100, a communication network 200, a swap gateway 300, an advertisement providing server 400, and a charging server 500.

The mobile terminal 100 is implemented to enable multimedia playback. Therefore, the advertisement content provided from the advertisement providing server 400 is displayed on the screen of the mobile terminal 100 while the mobile terminal 100 plays the audio file.

The mobile terminal 100 accumulates and stores the number of times of playing the advertisement content for a predetermined time, and periodically or when the mobile terminal 100 accesses the wireless Internet, the information on the number of times of reproduction is provided by the advertisement providing server 400. To send.

The advertisement providing server 400 periodically provides advertisement contents to the mobile terminal 100, or provides advertisement contents unconditionally when the mobile terminal 100 accesses the wireless Internet. In response, the advertisement providing server 400 inquires whether the mobile terminal 100 receives the advertisement contents, and then the advertisement contents only when the mobile terminal 100 allows the advertisement contents to be received. Transmits to the mobile terminal 100. In another application example, when a play signal of an audio file is input from the mobile terminal 100, a predetermined signal is transmitted to the advertisement providing server 400 so that the advertisement content is down to the mobile terminal 100. It is possible.

In addition, the advertisement providing server 400 counts the number of times the mobile terminal accesses a predetermined web server by selecting a connection URL included in the advertisement content for a predetermined time.

In addition, the advertisement providing server 400 transmits the number of times of playing the advertisement content transmitted from the mobile terminal 100 and / or the number of times of accessing the web server to the charging server 500.

The charging server 500 determines the charging to be charged to the mobile terminal 100 based on at least one of the number of times of playing the advertisement content received from the advertisement providing server 400 and the number of times of accessing the web server. . For example, if the number of times the content is played more than a few times per month or the number of times the user accesses the web server more than a few times, by providing a point to the user of the mobile terminal 100 or by reducing a part of the call charges It is possible to create a bill at the billing server 500.

2 illustrates an internal structure of a mobile terminal capable of playing multimedia according to an embodiment of the present invention.

The mobile terminal 100 includes a communication unit 110, a control unit 130, a storage unit 150, a user interface 170, and a media file processing unit 190.

The communication unit 110 performs a call processing and has a module that can be connected to the wireless Internet. Accordingly, the mobile terminal 100 receives the multimedia file including the audio file and the advertisement content provided from the advertisement providing server 400 through the communication unit 110.

The storage unit 150 stores the content received through the communication unit 110.

The user interface 170 includes a keypad, an audio output means, and an image output means. One example of the audio output means is a speaker, and one example of the video output means is an LCD screen. When the user of the mobile terminal 100 selects a predetermined button of the keypad, the user interface 170 generates an audio file reproduction signal and transmits it to the controller 150. In addition, the control unit 150 having received the audio file play signal not only requests the user interface 170 to play the audio file through a predetermined process, which will be described later, but also requests to play the advertisement content. In addition, the controller 150 counts the number of times the advertisement content is played and stores the number in a predetermined memory.

The media file processor 190 stores and manages a storage address of the audio file and the advertisement content stored in the storage 150 under the control of the controller 150, and reads the audio file read from the storage 150. Advertising content is transmitted to the user interface 170.

The operating state of the present invention configured as described above will be described.

[First Embodiment]

3 is a flowchart illustrating an advertisement providing method using a mobile terminal capable of playing multimedia according to an embodiment of the present invention.

The advertisement providing server 400 periodically transmits advertisement contents to the mobile terminal 100 when the mobile terminal 100 accesses the wireless Internet (S310).

The received advertisement content does not include an audio file or even if an audio file is included, the audio file included in the advertisement content is not played even if the advertisement content is played in the mobile terminal 100 of the present invention.

The advertisement content is stored in the storage unit 150 of the mobile terminal 100 (S320).

When a predetermined button on the keypad is selected by a user of the mobile terminal 100 to generate an audio file reproduction start signal, and the controller 130 of the mobile terminal 100 detects the audio file reproduction start signal, the The controller 130 reads the audio file stored in the storage 150 and simultaneously reads the advertisement content (S330 and S340). In addition, the controller 130 counts the number of times the advertisement content has been played and stores it in a predetermined memory, and periodically or when the mobile terminal 100 accesses the wireless Internet, advertises the number of times of reproduction stored in the memory. Send to the server 400.

The advertisement content may consist of only an image file or a combination of an image and an audio file, but the audio file included in the advertisement content is not played.

In addition, the advertisement content includes a connection URL (Uniform Resource Locator) that can be connected to a predetermined web server, so that when the user of the mobile terminal 100 selects the connection URL while viewing the advertisement, the mobile terminal ( 100 is connected to the web server. At this time, the advertisement providing server 400 counts the number of times the mobile terminal 100 is connected to the web server, and transmits the result to the charging server 500 to transmit the result to the charging server 500. 100) points or charge reduction when billing.

In addition, when the user of the mobile terminal 100 does not want to view the advertisement contents, the reproduction of the advertisement contents is performed by selecting a predetermined button on the keypad or touching the screen of the mobile terminal 100. Stop and give a default screen.

In addition, the advertisement content played while playing the audio file is displayed in the remaining area after the information related to the audio file is displayed. Examples of the information related to the audio file include a title of the audio file, a file size, a file type, a file content, and lyrics of a song when the audio file is a song.

The advertisement content is displayed on the screen of the mobile terminal 100 while the audio file is playing, and when the reproduction of the audio file ends, the reproduction of the advertisement content is also terminated (S350, S355, and S360).

Second Embodiment

4 is a flowchart illustrating an advertisement providing method using a mobile terminal capable of playing multimedia according to another embodiment of the present invention.

The control unit 130 of the mobile terminal 100 detects the audio file reproduction start signal generated by the user of the mobile terminal 100 by selecting a predetermined button of the keypad (S410).

When the controller 130 of the mobile terminal 100 detects the audio file playing start signal, the audio file stored in the storage unit 150 is read, and whether the advertisement content is stored in the storage unit 150 at the same time. In operation S420, when the advertisement content is not stored in the storage unit 150, the mobile terminal 100 attempts to access the wireless Internet.

The mobile terminal 100 is connected to the advertisement providing server 400 through the wireless Internet, the advertisement providing server 400 transmits the advertising content to the mobile terminal 100 to the mobile terminal 100 (S430). ). The advertisement providing server 400 counts the number of times the advertisement content is transmitted to the mobile terminal 100 and periodically transmits the number to the charging server 500. Therefore, when generating the charge of the mobile terminal 100, the number of downloads of the advertisement content is reflected so that a benefit such as a charge reduction is provided to the user of the mobile terminal 100.

In this case, a method for providing the advertisement content to the mobile terminal 100 by the advertisement providing server 400 includes a pull method and a push method.

In the pull method, the advertisement providing server 400 inquires whether the advertisement is received by the mobile terminal 100, and when the response to receive the advertisement is received from the mobile terminal 100, the advertisement content is transmitted to the mobile terminal ( 100).

In addition, the push method is a method of transmitting the advertising content unconditionally regardless of the user of the mobile terminal 100 when the mobile terminal 100 is connected to the advertisement providing server 400.

The advertisement content received from the advertisement providing server 400 is stored in the storage unit 150 of the mobile terminal and reproduced in the mobile terminal 100 (S440). In another application example, the advertisement content is displayed on the screen without being stored in the storage unit 150 of the mobile terminal 100 and then deleted.

The advertisement content includes a connection URL (URL) that can be connected to a predetermined web server.

Accordingly, when the mobile terminal 100 selects the access UAL, the mobile terminal 100 is connected to the web server. However, when the mobile terminal 100 does not select the access UAL, the advertisement content is continuously displayed on the screen of the mobile terminal 100. Displayed at (S450, S460).

In addition, when it is desired to stop the reproduction of the advertisement content according to the user's selection of the mobile terminal 100, the display of the advertisement content is terminated and the basic screen is displayed (S480).

If the user of the mobile terminal 100 does not select to stop playing the advertisement content, the reproduction of the advertisement content is terminated when the reproduction of the audio file is terminated (S470).

As described in detail above, according to the present invention, a mobile terminal capable of playing multimedia and an advertisement providing method using the same, and a system thereof, use the space inside the mobile terminal allocated for playing the multimedia file to display an advertisement when the audio file is played. Can provide. In addition, since the mobile terminal does not need to display a moving image and a still image, the content in which only the audio file is played may be used to display an advertisement using an internal area of the mobile terminal allocated to display the moving image and the still image.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

Claims (15)

A) receiving the advertisement content from the advertisement providing server and storing the advertisement content in the storage unit of the mobile terminal; B) generating an audio file playback start signal from a user interface of the mobile terminal; And C) reading the stored advertising content from the storage unit according to the audio file playing start signal and displaying the advertising content on the screen of the mobile terminal during the audio file playing time. Advertisement providing method using a mobile terminal possible. The method of claim 1, wherein the method is D) counting the number of times the advertisement content has been played for a predetermined time by the mobile terminal and transmitting the counted number to the advertisement providing server; And D-1) transmitting the number of times the advertisement contents accumulated in the advertisement providing server for a predetermined time to the billing server together with the information of the mobile terminal; How to Provide. The method of claim 1, wherein the method is E) using the mobile terminal capable of multimedia playback, characterized in that the mobile terminal is connected to a predetermined web server through the connection UEL as the user of the mobile terminal selects a connection URL (URL) How to provide advertising. The method of claim 3, wherein the method is F) accumulating the number of times the mobile terminal is connected to a predetermined web server through the connection UAL in the advertisement providing server for a predetermined time and transmits the information to the billing server along with the information of the mobile terminal. Advertising providing method using a mobile terminal capable of playing multimedia. The method according to any one of claims 1 to 4, wherein When a predetermined signal is input through the user interface of the mobile terminal during the playback time of the audio file, the mobile terminal capable of multimedia playback, characterized in that the end of the reproduction of the advertising content and to display a basic screen on the mobile terminal How to provide advertising. The mobile terminal of claim 5, wherein the information related to the audio file is displayed on the screen of the mobile terminal together with the advertisement contents while the audio file is played in the mobile terminal. How to serve ads. The multimedia playback according to claim 6, wherein when lyrics information related to the audio file is stored in a storage unit of the mobile terminal, the lyrics information is read and displayed on the screen of the mobile terminal together with the advertisement contents. Advertisement providing method using this available mobile terminal. Iii) detecting, by the control unit of the mobile terminal, an audio file reproduction start signal and reading an audio file stored in a predetermined storage unit of the mobile terminal; Ii) determining whether advertisement content is stored in the storage unit according to the audio file playing start signal; Iii) if the advertisement content is not stored in the storage unit as a result of the determination in step ii), the mobile terminal accessing an advertisement providing server through wireless Internet and providing the advertisement content to the mobile terminal; And Iii) displaying the advertisement content on the screen of the mobile terminal while the audio file is playing. The method of claim 8, wherein And iv) storing the advertisement content in a predetermined storage unit of the mobile terminal. The method of claim 8 or 9, wherein the method And iii) accessing a predetermined web server through the connection URL in response to selecting a connection URL included in the advertisement content. How to serve ads. The method of claim 10, wherein the method is Iii) accumulating the number of times the advertisement content is transmitted to the mobile terminal or the number of times the mobile terminal is connected to the predetermined web server through the connection UAL for a predetermined time in the advertisement providing server and the information of the mobile terminal; The advertising providing method using a mobile terminal capable of multimedia playback, characterized in that it further comprises the step of transmitting to the charging server. A communication unit for accessing the wireless Internet and receiving a multimedia file including audio files and advertisement contents; A storage unit for storing the audio file and the advertisement content received through the communication unit; A user interface for generating an audio file playback signal by a keypad, outputting the audio file and simultaneously displaying the advertisement content; A media file processing unit for storing an address in which the audio file and the advertisement content are stored according to the audio file reproduction signal, and providing the audio file and the advertisement content read from the storage unit to the user interface; And And a controller configured to control to store the multimedia file received through the communication unit in the storage unit, and to recognize the audio file play signal and to read the audio file and the advertisement content to the storage unit. Mobile terminal capable of playing multimedia. The method of claim 12, wherein the user interface, And a key pad selected by a user of the mobile terminal, an audio output unit for outputting the audio file, and an image output unit for displaying the advertisement content. . The advertisement content is reproduced while the audio file is being reproduced according to an audio file reproduction signal input from an external source, and the user is connected to a predetermined web server through a connection URL included in the advertisement content according to a user's selection. A mobile terminal; And An advertisement providing server for providing the advertisement contents to the mobile terminal through a communication network and receiving and accumulating at least one of the number of times of playing the advertisement contents and the number of times of accessing the web server from the mobile terminal for a predetermined time; Ad providing system, characterized in that configured to. 15. The system of claim 14, wherein the system is A charging server for generating charging information to be charged to the mobile terminal by receiving at least one of the number of times the advertisement content is played in the mobile terminal and the number of times the mobile terminal accesses the predetermined web server from the advertisement providing server; Advertising providing system, characterized in that further comprises.

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