KR100668379B1 - System for providing global advertising using wcdma network - Google Patents

Abstract

The present invention relates to a customized advertisement providing system using a WCDMA network, and in particular, to install a terminal that can receive and display an advertisement through a WCDMA network in major locations around the world, customers who want to advertise their mobile terminal or By accessing the internet and advertising provided by content providers repeatedly, the desired point of time around the world has the advantage of allowing the maximum advertising effect with low-cost online advertising. . The present invention as described above is connected to a wireless terminal through a wireless network and a packet core network to provide a packet data processing function connected to an additional service network through the Internet, and connected to a wireless terminal through a wireless network and connected to various content providing servers Advertisement providing system using a mobile communication network that provides wireless Internet and voice call service, and accesses an advertisement center server and / or content providing server through the wireless network and packet core network to select or edit a desired advertisement and to set advertisement conditions. A wireless terminal for designating and paying for advertising costs; An advertisement center server receiving the advertisement transmitted from the wireless terminal or the advertisement selected by the wireless terminal and the designated advertisement condition and transmitting the advertisement data and the advertisement condition to the WCDMA terminal of the designated advertisement area; A WCDMA terminal which is installed in each region of the world connected to the WCDMA network, receives advertisement data and advertisement conditions from the advertisement center server, controls display means for displaying the advertisement, and makes voice calls; Display means for displaying a predetermined advertisement under the control of the WCDMA terminal; It is made, including.

WCDMA, packet core network, mobile communication network, Internet, wireless terminal

Description

Customized advertisement providing system using WCDMA network {SYSTEM FOR PROVIDING GLOBAL ADVERTISING USING WCDMA NETWORK}             

1 is a schematic block diagram of a typical WCDMA system.

2 is a block diagram illustrating the configuration of a customized advertisement providing system using a WCDMA network according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: terminal 20: wireless network

22: base station 24: RNC

30: mobile communication network 32: billing server

34: content providing server 40: packet core network

42: SGSN 44: GPRS

46: GGSN 50: WACS (Ad Center Server)

60: additional service network 62: internet network

The present invention relates to a customized advertisement providing system using a WCDMA network, and more particularly, to install a terminal capable of receiving and displaying an advertisement through a wideband code division multiple access (WCDMA) network in a major point of the world Clients access WACS (World Advertisement Center Server) through their mobile terminal or the Internet to display advertisements made by them or content providers. The present invention relates to a customized advertisement providing system using a WCDMA network that enables a user to repeatedly send a desired time to a desired point of the world for the maximum advertisement effect with cheap online advertisement.

Currently, WCDMA networks are commercialized by country, enabling communication with the same mobile phone anywhere in the world. In addition, high-definition service is being provided through the development of technologies such as satellite and high-speed Internet CATV, and convergence of broadcasting and communication in convergence environment is progressing rapidly so that customers can enjoy high-definition broadcasting anytime and anywhere through their own terminals. It became.

With the development of such mobile communication technology, data transmitted in a wireless communication network is gradually increasing in volume, and a necessity for transmitting large data at high speed without errors occurs. The WCDMA system developed according to these demands is a third generation communication system for improving data transmission speed in a European central mobile communication system.

The third generation system, represented by WCDMA system, was developed for the purpose of multimedia data transmission, and it is distinguished from many existing systems such as high-definition image service and fast data rate, and is widely used in Korea, Europe, Japan, the United States, and China. Institutions are developing 3GPP (3'rd Generation Project Group) to develop technical specifications.

1 is a schematic structural diagram of a WCDMA system.

As shown, the packet core network 40, which is the core network of the WCDMA system, is connected to the wireless terminal 10 through the wireless network 20 and to the additional service network 60 through the Internet 62. In addition, the packet core network 40 includes a service GPRS support node (SGSN) 42 and a gateway GPRS support node (GGSN) 46, and a roaming network (not shown). Is connected to other networks, such as

Here, SGSN 42 provides a data service processing function similar to that of an exchange for providing a voice service, and is responsible for delivering packet data transmitted from or transmitted to the wireless terminal 10. do.

To this end, the SGSN 42 performs functions such as packet routing and forwarding, mobility management, logical link management, authentication and charging management. Location information, profiles, and the like for subscribers included in the management area of the SGSN 42 are stored in a database in the SGSN 42.

The GGSN 46 provides a function capable of connecting to an adjacent Internet 62. The GGSN 46 converts a protocol of a packet transmitted from the SGSN 42 and transmits it to a target packet data network, or an external packet such as the Internet 62. The packet transmitted from the data network is transmitted to the SGSN 42.

By the SGSN 100 and the GGSN 200 of the packet core network 40, high-speed, high-quality Internet services can be used for mobile subscribers, and a simple text-type radio is provided to mobile subscribers in an asynchronous communication system. It will be possible to provide high-speed multimedia services away from Internet services.

As described above, the WCDAM system is currently being commercialized by country, enabling communication with the same mobile phone anywhere in the world, and broadcasting is also provided with high-definition service through the development of technologies such as satellite and high-speed Internet CATV. There is a problem that there is no regional division, one-sided and very expensive problem, which is a significant burden on small advertisers or individuals.

The present invention was devised to solve the above problems of the prior art, and the customer who wants to install the terminal that can receive and display the advertisement through the WCDMA network in the main branches around the world and wants to advertise their own Through the mobile terminal or the Internet, it is possible to repeatedly send the advertisements produced by the contents provider or the advertisements provided by the content providers to the desired points of the world for the desired time so that the maximum advertisement effect can be achieved with the cheap online advertisement. The purpose is to provide a customized advertisement providing system using a WCDMA network.

The present invention for achieving the above object is a packet core network that is connected to a wireless terminal through a wireless network and an additional service network through the Internet to provide a packet data processing function, and is connected to a wireless terminal through a wireless network An advertisement providing system using a mobile communication network connected to various content providing servers to provide wireless internet and voice call services, and selecting a desired advertisement by accessing an advertisement center server and / or a content providing server through the wireless network and a packet core network. Or a wireless terminal configured to edit advertisements, specify advertisement conditions, and perform advertisement payment; An advertisement center server receiving the advertisement transmitted from the wireless terminal or the advertisement selected by the wireless terminal and the designated advertisement condition and transmitting the advertisement data and the advertisement condition to the WCDMA terminal of the designated advertisement area; A WCDMA terminal which is installed in each region of the world connected to the WCDMA network, receives advertisement data and advertisement conditions from the advertisement center server, controls display means for displaying the advertisement, and makes voice calls; Display means for displaying a predetermined advertisement under the control of the WCDMA terminal; Characterized in that consisting of.

In the present invention, the packet core network includes a SGSN for providing a switching and routing function for transmitting the advertisement data transmitted by the terminal through the wireless network to the packet network and for transmitting the advertisement data transmitted from the packet network to the wireless network; A GGSN for transmitting advertisement data transmitted from the SGSN to a target packet data network or transmitting advertisement data transmitted from an external packet data network such as the Internet to the SGSN; And GPRS for supporting a packet exchange service of the SGSN and the GGSN using a GSM-based packet exchange protocol.

In the present invention, the advertisement center server is characterized in that the customer terminal can be connected through a wireless network, packet core network and mobile communication network or through an additional service network such as the Internet.

In addition, when the customer accesses the advertisement center server selects the advertisement selected by the customer or the content server created or edited and pays for the advertisement fee, the advertisement center server selects the desired number of times at the desired time at the advertisement booth selected by the client. It is characterized by sending an advertisement.

In the present invention, the advertising area is characterized in that it can be a major point in the world, such as public telephone booths, subway stations, base stations, public places, etc., without regional classification of the advertisement target.

In addition, the advertising area is characterized in that a WCDMA terminal for receiving advertisement data and a liquid crystal display (LCD) monitor as display means for displaying the advertisement.

As described above, the present invention installs a terminal capable of receiving and displaying an advertisement through a WCDMA network in a major point of the world, and a customer who wants an advertisement is connected to an advertisement center server through his mobile terminal or the Internet and manufactured by himself. Advertisements and advertisements provided by content providers can be repeatedly sent to the desired point of time around the world for the desired time, so that the best advertising effect can be seen with cheap online advertisement.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail.

2 is a block diagram illustrating the configuration of a customized advertisement providing system using a WCDMA network according to the present invention.

As shown in FIG. 2, the present invention provides a packet core network connected to a wireless terminal 10 through a wireless network 20 and a supplementary service network 60 through the Internet to provide a packet data service processing function. In the WCDMA system consisting of 40 and a mobile communication network 30, which is connected to the wireless terminal 10 through the wireless network 20 and connected to various content providing servers 34 to provide wireless Internet and voice call service, An advertisement center server connected to the packet core network 40 of the WCDMA system and connected to the supplementary service network 60 through the Internet to send the advertisement selected by the customer as many times as desired at the desired time to the advertisement region selected by the client ( 50) is further included.

Here, the packet core network 40 provides a switching and routing function for transmitting the advertisement data transmitted from the terminal 10 to the packet network through the wireless network 20, and transmits the advertisement data transmitted from the packet network to the wireless network. SGSN 42 for transmitting to the network 20 and the advertisement data transmitted from the SGSN 42 to the target packet data network or to the SGSN 42 for advertisement data transmitted from an external packet data network such as the Internet. General Packet Radio Service (GPRS) 44 supporting packet exchange services between the SGSN 42 and the GGSN 46 using a GGSN 46 and a Global System for Mobile (GSM) based packet exchange protocol. It is done by

The SGSN 42 has a hardware structure that provides an ATM (Asynchronous Transfer Mode) -based switch and routing connection for GPRS services, and supports an operating system (OS) according to various data service processes. The operating system functions consist of GPRS mobility management, GPRS session management, GPRS authentication and billing functions.

The GGSN 46 is a serving node of an IP (Internet Protocol) -based packet network that provides a high-speed packet data service for GPRS data services. The GGSN 46 provides mobility of packet data services and performs various data related protocol processing functions. It is connected to the packet data network. The GGSN 46 also provides address assignment, domain address change, billing information, and maintenance functions.

In addition, the wireless network 20 has a base station 22 and a radio transceiver subsystem (RTS) and a radio control, in which an additional function for supporting WCDMA is added in an existing IS-95B (Interim Standard-95B) system. A station (RNC: Radio Network Controller) 24 is included.

RTS performs wireless access termination function with mobile communication terminal conforming to 3GPP wireless access standard, and transmits / receives voice, video and data traffic by WCDMA method and transmit / receive information with mobile communication terminal through transmit / receive antenna. do. The internal subsystem of the RTS is composed of a base station matching subsystem (BIS), a base band subsystem (BBS) and a radio frequency subsystem (RF).

RNC provides functions such as wired / wireless channel management, mobile terminal protocol matching, base station protocol matching, soft handoff processing, core network protocol processing, GPRS (General Packet Radio Service) access, fault management, and system loading. In charge. Here, GPRS is an asynchronous communication system that supports a data transmission rate of 115 Kbps, provides a multimedia mail, and maximizes the efficiency of a transmission line by packet data transmission.

The mobile communication network 30 includes a mobile switching center (MSC), an ATM exchanger, a home location register (HLR), a visitor location register (VLR), a billing server, a content providing server, and SMS server and the like.

In addition to the basic functions for voice calls in existing IS-95B networks, the mobile switching center will have a soft switching structure to speed up call processing. Here, soft switching is a technology capable of processing voice, data, and video signals with a high speed packet switch by upgrading a switch of a conventional exchange to a software switch.

The visitor location register registers and manages location information of the mobile communication terminal entering the jurisdiction of the mobile switching center, and notifies the home location register of the mobile communication terminal of the newly acquired location information of the mobile communication terminal. In addition, while receiving and managing a copy of the profile information of the mobile communication terminal received from the home location register, it performs a function to utilize the location control, call processing, external operation processing of the mobile communication terminal. Here, the profile information refers to a mobile identification number (MIN), an electrical serial number (ESN), and registered service information of the corresponding mobile communication terminal.

The wireless terminal 10 performs packet data communication using an asynchronous WCDMA network, which is a packet network, and performs a voice call using an IS-95B network, which is a circuit network. Of course, the mobile communication terminal 110 according to the embodiment of the present invention supports both the IS-95B system and the WCDMA system.

In addition, the client terminal 10 may be connected to the advertisement center server 50 through the wireless network 20, the packet core network 40, and the mobile communication network 30, or through an additional service network 60 such as the Internet. To help.

In addition, the advertisement center server 50 supports a customer to access and select an advertisement produced by the customer or an advertisement selected or edited by the content providing server 34, and the advertisement selected by the customer when the customer pays the advertisement fee The booth allows the customer to send the advertisement selected above as many times as desired.

Here, the advertising area may be a main point of the world without geographical division of the advertising target. For example, an LCD is provided as a WCDMA terminal for receiving advertisement data in public telephone booths, subway stations, base stations, public places and the like as a display means for displaying advertisements.

In other words, customers who want to install WCDMA terminals and LCDs that are suitable for the environment in which they are installed and want to advertise them can access the advertisement center server through the web or their mobile phones. After the payment is made and the payment is made, the advertisement selected by the customer is sent out.

Using the WCDMA system roaming anywhere in the world as described above, the customer connects to the World-wide Advertising Center Server (WACS) 50 via the wireless network 20 and the GPRS (General Packet Radio Server) 44, and the desired advertisement place. , Select a time, select the ad you created or the content you selected or edited in the content delivery server, and after paying for the ad, the Ad Center will send you the number of times you want at the time you want It is to send the selected advertisement.

In addition, customers can use their User Subscriber Identify Module (USIM) card to make phone calls from public phones without having to carry a terminal. In addition, by providing a low-cost collect call to the same network operator to ensure the subscriber growth effect.

Here, the USIM is an expanded third generation mobile communication chip card that accommodates both a subscriber identify module (SIM) and a user identify module (UIM). The use of smart cards for user authentication can be used in electronic commerce due to the activation of the Internet business.

In addition, the smart card for user authentication and roaming in the mobile phone field has a plastic card type and a plug-in module that can be mounted inside the mobile phone terminal.

As described above, the present invention can make a call using a public telephone without carrying a terminal using a USIM card, which is a feature of the WCDMA network, and guarantees the effect of increasing subscribers by providing a low-cost collect call to the same network operator. have.

In addition, it provides a low-cost advertisement of small business owners or individual customers by completely eliminating the conventional advertising concept of large corporations, and provides public announcements, emergency alarms, location guidance, etc. to small businesses, and major new products or prices to small business owners. It is possible to provide advertising such as online billboards.

In the embodiment of the present invention, when a friend who arrives at the international airport arrives at LA airport at 7:00 am, a favorite video, music, and message can be transmitted through a large advertising monitor provided at the LA airport.

As another example, the montage or impression of the perpetrator may be transmitted through a large advertisement monitor in a location where the location is confirmed or expected as a public example.

As described above, the present invention is to install a terminal that can receive and display the advertisement through the WCDMA network in the main point of the world, and customers who want to advertise by accessing the advertising center server through their mobile terminal or the Internet The advertisements produced by the contents providers or the contents providers can be repeatedly transmitted to the desired points of the world for the desired time so that the maximum advertisement effect can be achieved with the cheap online advertisement.

In addition, the present invention provides a role of a public telephone or a collect call using a USIM card, which is a feature of the WCDMA network, to provide network operators with advertising revenue and call fee revenue, and provide customers with the best advertising effect with low-cost advertising.

Claims (6)

delete A packet core network that is connected to a wireless terminal through a wireless network and a packet data processing function by being connected to an additional service network through the Internet, and a wireless terminal and a variety of content providing servers connected to a wireless terminal through a wireless network. An advertisement providing system using a mobile communication network providing a call service, A wireless terminal accessing an advertisement center server and / or a content providing server through the wireless network and the packet core network to select or edit a desired advertisement, specify an advertisement condition, and perform an advertisement fee payment; An advertisement center server receiving the advertisement transmitted from the wireless terminal or the advertisement selected by the wireless terminal and the designated advertisement condition and transmitting the advertisement data and the advertisement condition to the WCDMA terminal of the designated advertisement area; A WCDMA terminal which is installed in each region of the world connected to the WCDMA network, receives advertisement data and advertisement conditions from the advertisement center server, controls display means for displaying the advertisement, and makes voice calls; And Display means for displaying a predetermined advertisement under the control of the WCDMA terminal; Including, The packet core network, SGSN which provides a switching and routing function for transmitting the advertisement data transmitted by the terminal through the wireless network to the packet network and transmits the advertisement data transmitted from the packet network to the wireless network; A GGSN for transmitting advertisement data transmitted from the SGSN to a target packet data network or transmitting advertisement data transmitted from an external packet data network such as the Internet to the SGSN; And GPRS supporting packet exchange service of SGSN and GGSN using GSM-based packet exchange protocol; Customized advertisement providing system using a WCDMA network, characterized in that made. delete The method of claim 2, WCDMA network characterized in that it further comprises a content providing server having a variety of advertising content that can be selected and / or edited by the user to the advertisement center server the advertisement selected or edited from the content providing server Customized advertisement providing system using. The method of claim 2, The advertisement area is a customized advertisement providing system using a WCDMA network, in particular comprising a public telephone booth. delete

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