KR100608209B1 - System and method for polling using multimedia message - Google Patents

Abstract

The present invention relates to a survey system and a survey method using a multimedia message that respondents can respond to a survey while viewing a photo or video by transmitting a fingerprint and a response item for a survey in the MMS message itself. A survey method using a multimedia messaging service (MMS), comprising: a first step of a survey server generating a multimedia message for a survey and transmitting the extracted telephone number as a receiver; A second step of storing, by the MMS server, the transmitted multimedia message for survey, and notifying each receiving mobile communication terminal of the arrival of the message; A third step of, when the receiving mobile communication terminal accesses the URL included in the notification message, transmitting a basic message while notifying that the stored message is a survey message; A fourth step of deleting a stored survey multimedia message when a questionnaire response rejection is received by selection of a soft key in the basic message itself having an anchor tag set; A fifth step of transmitting a next multimedia message for a survey when a survey acceptance is received by selection of a soft key in the basic message itself having an anchor tag set; A sixth step of collecting a response result when the response according to the questionnaire is received by selection of a response item in the questionnaire multimedia message in which the anchor tag is set; And when the transmission of all survey multimedia messages is completed, a seventh step of transmitting the collected response result to the survey server.

Multimedia, message, mms,, receive, tags, anchor, poll

Description

Survey system and survey method using multimedia message {System and method for polling using multimedia message}             

1 is a block diagram of a survey system according to the present invention;

2 is a flowchart of a method of providing a survey service using a multimedia message according to the present invention;

The present invention relates to a survey system and a survey method using a multimedia messaging service (MMS) message, and more particularly, to include a fingerprint and a response item for the survey in the MMS message itself, so that the respondent directly photographs the photograph. The present invention also relates to a survey system and a survey method capable of answering a survey while watching an image, and a recording medium recording a program for executing the survey.

A typical survey method is a survey method using a telephone. The telephone survey is performed by extracting a sample group and calling the people of the sample group.

Recently, due to the development of communication technology, a survey using the Internet has been conducted. There is also a survey method using a mobile communication system. Korean Patent Publication No. 2001-105844 discloses a survey system using a mobile communication terminal. In Korean Patent Laid-Open No. 2001-105844, a questionnaire question and a response thereof are transmitted as a short message using a short message service. On the other hand, Korean Patent Laid-Open No. 2002-38255 discloses a survey system and a survey method through the Internet and a mobile communication network. In Publication No. 2002-38255, a questionnaire and a response are transmitted using a WAP protocol.

Recently, in the mobile communication system, a multimedia messaging service is provided to enable subscribers to transmit various multimedia data. Multimedia Messaging Service (MMS) is a service defined in the international standard recommendation 3rd Generation Partnership Project (3GPP) Technical Specification (TS) 22.140 and 23.140. It is a service to transmit and receive multimedia data.

The MMS presented in the standard recommendation adopts a store and forward method as a message transmission method. A multimedia message is sent encapsulated with media content, information needed to describe the media content, and address information identifying the recipient of the message. The multimedia message is transmitted from the sender mobile communication terminal to the multimedia messaging service center (MMSC), and the multimedia messaging service center notifies the recipient mobile communication terminal that the message has been received. The multimedia message stored in the multimedia messaging service center is transmitted to the receiver mobile communication terminal by the receiver request.

If a current manufacturer wants to conduct a survey on a product that they want to sell, they can only use the Internet or a site visit to view photos of the product. Sampling is difficult when using the Internet, and surveys can be manipulated by specific forces, which is undesirable as a general survey method.

However, if the questionnaire is to be performed using a multimedia messaging service, sampling can be performed, and the person answering the questionnaire can answer the questionnaire while viewing a picture or video directly, thereby obtaining a desired questionnaire result. Therefore, there is a need for a method that can effectively survey using a multimedia messaging service.

Therefore, the present invention includes a questionnaire system and a survey method using a multimedia message that respondents can respond to the survey while viewing a picture or video by transmitting a fingerprint and a response item for the survey in the MMS message itself; It is an object of the present invention to provide a recording medium that records a program for executing the same.

The system according to the present invention for achieving the above object, in a survey system using a multimedia messaging service (MMS), generates a multimedia message for the survey, extract a sample for the survey, the extracted sample A survey server for transmitting the generated multimedia message using a phone number corresponding to the receiver and receiving a survey response result and analyzing the survey message; And after storing the multimedia message transmitted from the survey server, notifying each receiver of the arrival of the multimedia message, and when a receiving mobile communication terminal is connected according to the notification, notifying that the message is a survey message and rejecting the survey. In the case of deleting the stored multimedia message for the survey, in case of accepting the survey sequentially transmits the stored multimedia message to collect the survey response, and includes the MMS server for delivering to the survey server, the item of the survey response URL information corresponding to each is set, and the response result is calculated based on the URL information.

In addition, the method according to the present invention for achieving the above object, in the survey method using a multimedia messaging service (MMS),
a) generating, by the survey server, a multimedia message for the survey, and sending the extracted sample's telephone number as a receiver;
b) after the MMS server stores the transmitted multimedia message for the survey, notifying each receiving mobile communication terminal of the arrival of the message;
c) when the receiving mobile communication terminal accesses the URL included in the notification message, transmitting a basic message while notifying that the stored message is a survey message;
d) deleting a stored survey multimedia message when a survey response rejection is received by selection of a soft key in the basic message itself having an anchor tag set;
e) transmitting a survey multimedia message if a survey acceptance is received by selection of a soft key in the basic message itself with an anchor tag set;
f) collecting a response result if the response according to the questionnaire is received by selection of a response item in the questionnaire multimedia message for which the anchor tag is set; And
g) when the transmission of all survey multimedia messages is completed, transmitting the collected response results to the survey server,
In step f), URL information corresponding to the response item is set, and the response result is calculated based on the URL information.

The present invention also provides a computer,
A first step of generating, by the survey server, a multimedia message for survey and transmitting the extracted telephone number of the sample as a receiver;
A second step of storing, by the MMS server, the transmitted multimedia message for survey, and notifying each receiving mobile communication terminal of the arrival of the message;
A third step of, when the receiving mobile communication terminal accesses the URL included in the notification message, transmitting a basic message while notifying that the stored message is a survey message;
A fourth step of deleting a stored survey multimedia message when a questionnaire response rejection is received by selection of a soft key in the basic message itself having an anchor tag set;
A fifth step of transmitting a survey multimedia message when a survey acceptance is received by selection of a soft key in the basic message itself having an anchor tag set;
A sixth step of collecting a response result when the response according to the questionnaire is received by selection of a response item in the survey multimedia message in which the anchor tag is set; And
When the transmission of all the survey multimedia messages is completed, URL information corresponding to the response item is set, and the seventh step of calculating the response result based on the URL information and transmitting the result to the survey server is performed. A computer readable recording medium having recorded thereon a program is provided.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description, in describing the method for receiving a multimedia message in a receiving mobile communication terminal according to the present invention, description thereof will be omitted for general technical contents that may blur the technical gist of the present invention. And the detailed description according to the present invention described below is only for explaining one example, it will be apparent that those skilled in the art can easily be modified from the technical idea according to the present invention.

1 is a block diagram of a survey system using a multimedia message according to the present invention.

The second generation user terminal 11 is connected to the MMS relay 19 through the second generation mobile network 13, and the third generation user terminal 12 is connected to the MMS relay via the third generation mobile network 14. 19). The roaming MMS user terminal 15 is then connected to the MMS relay 19 via the mobile access network 16 and the Internet / IP network 18. The wired email client 17 may be connected with the MMS relay 19 via the Internet / IP network 18. The MMS relay 19 is connected to the MMS server 20 and the subscriber database DB.

The MMS server 20 is connected with a message storage unit 21 for storing the received multimedia message. The MMS server 20 collects the response results input from the receiving mobile communication terminal to provide a general multimedia message processing function and a survey service according to the present invention, and sends the collected response results to the survey server 23. Includes the ability to deliver. An item for selecting a response according to a survey is included in the MMS message itself delivered to the receiving mobile communication terminal. The response selection item in the MMS message itself includes a specific URL address using an anchor function. Therefore, the MMS server receives a specific URL address selected by the responder from the receiving mobile communication terminal. The MMS server recognizes what choice the respondent has made through the URL address, collects it, and delivers it to the survey server 23.

The survey server 23 includes a typical configuration for a survey, and the survey server 23 includes a survey target population register, a survey data input processing unit, a survey sample extracting unit, and a response data analysis processing unit. Doing.

The survey population register manages the survey respondents. The survey data input processing unit is for creating a questionnaire for the survey, and produces the questionnaire for the survey in the form of a multimedia message. The survey sample group extracting unit extracts a sample from the subjects registered in the survey target population register. The response data analysis processor performs a function of analyzing the response result transmitted from the MMS server, which is executed by a general statistical analysis program. The multimedia message created by the survey data input processing unit is transmitted to the MMS server using the phone numbers of the subjects extracted by the survey sample extracting unit as destinations.

The MMS server 20 stores the multimedia message for survey transmitted from the survey server 23 in the message storage 21. And, it informs each receiving terminal that the MMS message has arrived.

Meanwhile, in the above description, the results of the survey are collected from the MMS server and transmitted to the survey server. However, this may be immediately collected from the survey server. In this case, the content of the message generated by the survey server includes the URL information of the survey server, and when a specific item is selected by the terminal receiving the MMS message, the information is received at the URL corresponding to the selected item. Respondents can see the information they have chosen.

2 is a flowchart illustrating a survey method using a multimedia message according to the present invention.

The survey server creates an MMS message for the survey and transmits the sampled phone numbers to the MMS center as a destination. The MMS center stores the received survey multimedia message in the message storage unit and notifies each receiving terminal that the multimedia message has arrived. The notification message is an SMS message, and the SMS message includes URL information for accessing the MMS server.

When the receiving mobile communication terminal receives the notification message, it automatically connects to the URL included in the notification message. That is, the receiving mobile communication terminal confirms that the received SMS message is a callback message indicating the arrival of the MMS message, establishes a data channel and accesses the URL. A technique for automatically accessing a mobile communication terminal by receiving an SMS message including the callback UEL information is a known technique and a detailed description thereof will be omitted.

The receiving mobile communication terminal automatically connects to the MMS server and simultaneously drives a viewer program for displaying MMS messages. The viewer program may be a smile viewer program currently provided by SK Telecom. The receiving mobile communication terminal receives basic information on the stored MMS message from the MMS server. The basic information on the stored MMS message may include information such as a message title, a message size, a sender, a send time, and a still image. Through this, the receiver recognizes that the transmitted multimedia message is a survey message. This allows the recipient to accept or decline the survey. As a result, the basic information message includes a selection key to accept or reject the survey. That is, a soft key is included in the content of the message transmitted using an anchor tag provided by the smile tag and transmitted. URL information is linked to the soft key included in the content. Therefore, when selecting a soft key included in the content, the URL is linked to the soft key.

If the user selects the reject soft key on the screen displayed by the MMS message viewer program, the MMS server deletes the message for the survey. When the user selects the acceptance of the questionnaire among the soft keys displayed by the MMS message viewer program, the MMS server transmits the questionnaire MMS message to the receiving mobile communication terminal. At this time, only the MMS message viewer program is driven in the receiving mobile communication terminal, but the MMS client program is not driven.

The receiving mobile communication terminal displays a survey message sent from the MMS server on the screen, and accordingly, the survey respondent selects a corresponding item. In this case, the response is URL information anchored to the corresponding item. The MMS server recognizes how the survey respondent responded through the URL information selected by the response.

When all the messages for the survey are completed through this process, the MMS server notifies the survey server of the response result. The survey server analyzes the survey results based on the response results. Meanwhile, the MMS server provides incentives to respondents who respond to the questionnaire. The incentive may include various types of electronic money and gift certificates.

In the case of providing electronic money as an incentive, the MMS server notifies the respondents' information and the amount of electronic money provided by using the MM7 protocol.

According to the present invention as described above, according to the survey system and the survey method using the multimedia message of the present invention, by using the anchor function in the multimedia message itself by linking each URL for each response item, the respondents watch the video, etc. The direct response to the questionnaire provides the respondents with confidence in the questionnaire and the result of the questionnaire can be easily derived by counting the number linked to the URL.

Claims (6)

In a survey system using a multimedia messaging service (MMS), Generating a multimedia message for a survey, extracting a sample for a survey, transmitting the generated multimedia message using a phone number corresponding to the extracted sample as a receiver, and receiving and analyzing a survey response result. A survey server; And After storing the multimedia message transmitted from the survey server, notifying each recipient of the arrival of the multimedia message, when the receiving mobile communication terminal is connected according to the notification, it is notified that the message for the survey, and rejects the questionnaire In the case of deleting the stored multimedia message for the survey, when accepting the questionnaire to transmit the stored multimedia messages in sequence to collect the survey response, and includes the MMS server to deliver to the survey server, URL information corresponding to each item of the questionnaire response is set, and the survey result is calculated based on the URL information. delete In a survey method using a multimedia messaging service (MMS), a) generating, by the survey server, a multimedia message for the survey, and sending the extracted sample's telephone number as a receiver; b) after the MMS server stores the transmitted multimedia message for the survey, notifying each receiving mobile communication terminal of the arrival of the message; c) when the receiving mobile communication terminal accesses the URL included in the notification message, transmitting a basic message while notifying that the stored message is a survey message; d) deleting a stored survey multimedia message when a survey response rejection is received by selection of a soft key in the basic message itself having an anchor tag set; e) transmitting a survey multimedia message if a survey acceptance is received by selection of a soft key in the basic message itself with an anchor tag set; f) collecting a response result if the response according to the questionnaire is received by selection of a response item in the questionnaire multimedia message for which the anchor tag is set; And g) when the transmission of all survey multimedia messages is completed, transmitting the collected response results to the survey server, And the URL information corresponding to the response item is set in the step f), so that the response result is calculated based on the URL information. The method of claim 3, wherein And after the survey response result is transmitted to the survey server, the MMS server notifying the receiver information and the incentive content to provide an incentive to the receiver responding to the survey. Way. The method of claim 3, wherein The receiving mobile communication terminal is a survey method characterized in that for displaying the multimedia message for the survey by driving only the viewer program. On the computer, A first step of generating, by the survey server, a multimedia message for survey and transmitting the extracted telephone number of the sample as a receiver; A second step of storing, by the MMS server, the transmitted multimedia message for survey, and notifying each receiving mobile communication terminal of the arrival of the message; A third step of, when the receiving mobile communication terminal accesses the URL included in the notification message, transmitting a basic message while notifying that the stored message is a survey message; A fourth step of deleting a stored survey multimedia message when a questionnaire response rejection is received by selection of a soft key in the basic message itself having an anchor tag set; A fifth step of transmitting a survey multimedia message when a survey acceptance is received by selection of a soft key in the basic message itself having an anchor tag set; A sixth step of collecting a response result when the response according to the questionnaire is received by selection of a response item in the questionnaire multimedia message in which the anchor tag is set; And When the transmission of all the survey multimedia messages is completed, URL information corresponding to the response item is set, and the seventh step of calculating the response result based on the URL information and transmitting the result to the survey server is performed. A computer-readable recording medium that records a program for the program.

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