KR100570567B1 - Non certification advertising method for a Mobile Termial used Location Based Service - Google Patents

Abstract

The present invention relates to a non-authenticated location-based advertising method using a portable terminal, the portable terminal detects the access point and transmits the identification information of the terminal, the access point receives the terminal identification information and the access point to the gateway index server Transmits the identification information of the terminal, and the gateway index server receiving the request transmits the terminal identification information and the access point identification information to the search server and requests a search for whether the advertisement has been executed. Search for whether the advertisement corresponding to the access point identification information has been executed through the portable terminal corresponding to the information, and if the advertisement has not been executed, transmit the terminal identification information and the access point identification information to the ad server and request an advertisement. , The ad server receiving it identifies the access point By transmitting the advertisement page corresponding to the information to the portable terminal to execute the advertisement, the user possesses the advertisement corresponding to the position identified by the access point communicating with the portable terminal possessed by the user without the authentication process of the portable terminal. It can run through one handheld terminal.

Access point (AP), location-based services (LBS), advertising

Description

Non-certified location based advertising method using a mobile terminal {Non certification advertising method for a Mobile Termial used Location Based Service}

1 is a schematic diagram of a network system to which an unauthenticated location-based advertising method using a portable terminal according to the present invention is applied;

2 is a flow chart of an embodiment of a non-authenticated location-based advertising method using a portable terminal according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: portable terminal 200: access point

300: gateway index server 400: search server

500: ad server 600: database

The present invention relates to a non-authenticated location-based advertising method using a portable terminal, and relates to a wireless advertising method using a location based service (LBS).

Location Based Service (LBS) refers to a system and service based on location information that utilizes mobile communication network and IT technology.It is based on the customer's location information as well as traffic information and location tracking information. It refers to services and systems that provide a variety of information throughout life.

In general, the location information is obtained by a base station (BS) or an access point (AP) that communicates with a portable terminal such as a mobile phone, a PDA, a notebook computer, etc. possessed by the user (ie The location is determined according to whether the base station or the access point is connected), and provided the information desired by the user only at the request of the user.

Recently, the next generation location information service (LBS) of a GPS (Global Positioning System) method using satellites is gradually expanding according to the technology of information and communication technology.

However, in order to provide location-related information through such a GPS-based location information service (LBS) system, it is necessary to configure the LBS platform, and it is technically difficult to implement it on the basis of a Wap Push or Cell. have. That is, in a dense area in the same building, such as an enclosed area or a building, there is a problem that a cell-based technology must be applied again.

Accordingly, the present inventors use a cell-based location based service (LBS) technology to provide an advertisement corresponding to a location identified by an access point (AP) that communicates with a portable terminal possessed by a user. This study has been conducted on the method of non-authenticated location-based advertising using a new concept portable terminal that can be executed by the user's own portable terminal without the authentication process.

When a user with a portable terminal approaches the neighborhood where the access point is installed, the advertisement of each floor such as a department store or a large mart where the access point is located, or the characteristics of a densely populated shopping area through the non-authenticated location-based advertisement method using the portable terminal The right advertisement can be provided to the user without authentication, thereby increasing the advertising effect.

The present invention has been invented under the above-described purpose, and the user possesses an advertisement corresponding to a location identified by an access point (AP) communicating with a portable terminal possessed by the user without going through the authentication process of the portable terminal. An object of the present invention is to provide a non-authenticated location-based advertising method using a portable terminal that can be executed through the portable terminal.

It is still another object of the present invention to provide an unauthorized location-based advertisement method using a portable terminal that can prevent duplicate advertisements when an advertisement corresponding to the same access point is executed through the same portable terminal within a valid period.

Another object of the present invention is to provide a non-authenticated location-based advertising method using a portable terminal capable of providing an advertisement for a model of the portable terminal possessed by the user.

According to an aspect of the present invention for achieving the above object, in the non-authenticated location-based advertising method using a portable terminal according to the present invention, the mobile terminal (Access Terminal) detects an access point (identification information) of the terminal The terminal transmits the terminal identification information and the identification information of the corresponding access point to the gateway index server, and the gateway index server receives the terminal identification information and the access point identification information. It sends a search server (Search Sever) to request a search for whether the advertisement has been executed, and the search server that receives it corresponds to the access point identification information through the portable terminal corresponding to the terminal identification information by referring to the database Detect if the ad has run, and if the ad has never run The terminal sends the terminal identification information and the access point identification information to the high server, and the advertisement server receives the advertisement page from the database to search for the advertisement page corresponding to the identification information of the access point to the portable terminal corresponding to the terminal identification information. And transmits the searched advertisement page to execute the advertisement.

Therefore, the advertisement corresponding to the location of the access point can be executed through the portable terminal possessed by the user without going through the authentication process.

According to an additional aspect of the present invention, in the non-authenticated location-based advertising method using the portable terminal according to the present invention, whether the search server has executed an advertisement corresponding to the access point identification information through the portable terminal corresponding to the terminal identification information. In the search, it is characterized by searching whether the advertisement has been executed within the valid period.

Therefore, when an advertisement corresponding to the same access point is executed through the same portable terminal within the expiration date, duplicate advertisements can be prevented.

According to an additional aspect of the present invention, in the non-authenticated location-based advertising method using a portable terminal according to the present invention, when the advertisement server retrieves the advertisement page corresponding to the access point identification information from the database, the terminal identification information is determined from the terminal identification information. Detecting the model, it is characterized in that the search for an advertising page corresponding to the detected model.

Therefore, it is possible to provide an advertisement suitable for the type of portable terminal possessed by the user.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

1 is a schematic diagram of a network system to which an unauthenticated location-based advertising method using a portable terminal according to the present invention is applied.

As shown in the figure, the network system to which the non-certified location-based advertising method using the portable terminal according to the present invention is applied includes a voice communication module 10, a data communication module 20, and an advertisement processing module 30. do.

The voice communication module 10 includes a base station (BTS), a base station controller (BSC), a mobile switching center and a visitor location register (MSC / VLR), a home location register, and a public switched telephony network (PSTN). This part handles communication. Since the technology related to the voice communication module 10 is a conventional technology that is variously known and implemented before this application, a detailed description thereof will be omitted.

The data communication module 20 may include an access point (AP), an access point controller (APC), a PDSN (Packet Data Service Node), a router (Router), AAA (Authentication, Authorization, Accounting), a multimedia management server, This part handles data communication including DNS (Domain Name Server) and Internet network. Since the technology related to the data communication module 20 is also a conventional technology that is variously known and implemented before this application, a detailed description thereof will be omitted.

Since the basic form of the advertisement allows anyone to receive the advertisement content, the advertisement processing module 30 is separate from the voice communication module 10 and the data communication module 20 that require an authentication process. It is preferred to be implemented.

In a current mobile communication system, when a mobile terminal does not execute an authentication program, the mobile terminal is hardware-connected with the redirection server to display a redirection page provided by the redirection server. In the mobile communication system, it is possible to access the Internet only through the authentication server except for the redirection page. The redirection page is content that can be accessed by any mobile terminal that can communicate regardless of the subscription of an Internet service, such as a guide page of Nespot.

That is, when the portable terminal approaches the access point (AP) area, the redirection page is executed in the portable terminal.

Therefore, by replacing this redirection page with advertisement content, unauthenticated advertisement becomes possible, and each access point (AP) has its own unique information and can send specific information to the portable terminal. Each Access Point (AP) uses its own unique information to enable unique advertising.

Therefore, in the present invention, the advertisement processing module 30 may be implemented in place of the redirection server so that an unauthorized advertisement is performed through the portable terminal.

Specifically, the advertisement processing module 30 is a portion of the advertisement processing is performed through the non-authenticated location-based advertising method using a portable terminal according to the present invention, the gateway index server 300, the search server 400, the advertisement server And a database 600.

The portable terminal 100 shown in the drawing is a communication terminal device that a user can carry, such as a mobile phone, a PDA, a notebook computer, and the voice call service through the voice communication module 10 through the data communication module 20. Receives a data communication service and an advertisement service through the advertisement processing module 30.

At this time, the portable terminal 100 is equipped with software for executing the advertisement provided by the non-authenticated location-based advertising method using the portable terminal according to the present invention when detecting a certain (%) amount of the signal of the access point (AP) Preferably, such software is coded to be driven by a virtual machine that is executable regardless of the operating system of the portable terminal 100.

Since the technology related to the software for executing the advertisement provided by the non-certified location-based advertising method using the portable terminal according to the present invention is a part outside the scope of the present application, a detailed description thereof will be omitted.

The access point 200 shown in the drawing is a conventional device which is installed so that the boundary areas thereof overlap so that communication shadow zones do not occur in each floor of a building or in a ceiling of a dense building, and the portable terminal 100. Is connected to the corresponding portable terminal 100 when receiving a communication signal to find an access point (AP) nearby. When connected with the access point, the portable terminal 100 notifies itself by transmitting identification information of the terminal to the access point 200.

The gateway index server 300 receives the identification information of the portable terminal 100 connected to the access point 200 and the identification information of the access point 200 from the access point 200 and searches the search server ( Request a search for whether the advertisement has been executed.

The search server 400 refers to the database 600 according to the search request received from the gateway index server 300 to display an advertisement corresponding to the access point identification information through the portable terminal corresponding to the terminal identification information. Search for execution.

Preferably, the terminal identification information includes an electronic serial number (ESN) or a telephone number (CN) of the portable terminal 100, and the access point identification information is unique to the corresponding access point. It is preferable that the device number or gateway address of the portable terminal. The portable terminal is identified by the electrical serial number (ESN) and / or telephone number (CN) when referring to a database, and the device number unique to the access point. The access point location is identified by the gateway address.

If the advertisement has been executed within the validity period, the search server 400 stops the advertisement processing procedure. If the advertisement has not been executed within the validity period, the search server 400 accesses the terminal identification information and access to the advertisement server 500. Request for advertisement by transmitting point identification information.

The advertisement server 500 searches for the advertisement page corresponding to the access point identification information received according to the advertisement request from the search server 400 from the database 600, and the portable terminal corresponding to the received terminal identification information. The advertisement page retrieved by 100 is processed to execute an unauthorized advertisement, and the advertisement details are stored in the database 600.

The database 600 stores advertisement data for each access point identification information and advertisement details for each terminal identification information.

Since the access point 100 is installed on the ceiling of each floor, such as a department store, a large mart, if it is linked to the identification information of the access point installed in the department store, a large mart, etc., the advertisement related to the department store and the large mart is linked to a database. If it is stored in the 600, it is possible to provide a unique advertisement associated with the place where the user is located to the user possessing the portable terminal 100 through the advertisement server 500 without authentication.

The advertisement data stored in the database 600 may be modified, added, or deleted by an operator computer, a manager computer of an advertisement agency, or a manager computer of an advertisement merchant.

On the other hand, the location-based non-authenticated advertising service provided by the present invention may be implemented in the form of a membership service that receives member information from a user who has a portable terminal, registers it, and provides a location-based non-certified advertising service to registered members. .

The present invention will be described in detail with respect to a non-authenticated location-based advertising method using a portable terminal according to the present invention.

2 is a flowchart of an embodiment of a non-authenticated location-based advertising method using a portable terminal according to the present invention.

According to the non-authenticated location-based advertising method using a portable terminal according to the present invention, first, in a first step (S110) the mobile terminal (Mobile Terminal) 100 detects the access point (Access Point) 200, Upon detection, identification information of the terminal is transmitted to the corresponding access point 200.

Then, in the second step (S120), the access point 200 transmits the terminal identification information received from the gateway index server 300 and the identification information of the corresponding access point.

Then, the third terminal (S130) transmits the terminal identification information and the access point identification information received by the gateway index server 300 to the search server (Search Sever) 400 to search for whether the advertisement has been executed. Ask.

Thereafter, in the fourth step S140, an advertisement corresponding to the access point identification information received through the portable terminal corresponding to the terminal identification information received by the search server 400 with reference to the database 600 is executed. If the advertisement has not been executed, the advertisement server 500 transmits the terminal identification information and the access point identification information to the advertisement request.

Then, the advertisement server 500 receiving the advertisement request in the fifth step (S150) retrieves the advertisement page corresponding to the access point identification information received from the database 600, the portable corresponding to the received terminal identification information The mobile terminal 100 transmits the searched advertisement page to the terminal 100 to execute the advertisement, and stores the advertisement details in the database 600.

Thus, by doing so, an advertisement corresponding to a location identified by an access point (AP) communicating with a portable terminal possessed by the user can be executed through the portable terminal possessed by the user without going through the authentication process of the portable terminal. Will be.

According to an additional aspect of the present invention, the non-authenticated location-based advertising method using a portable terminal according to the present invention to search whether the advertisement was executed within the validity period when searching whether the advertisement has been executed in the fourth step (S140). can do.

Therefore, when the advertisement corresponding to the same access point is executed through the same portable terminal within the expiration date, the search server 400 may stop the advertisement processing procedure to prevent duplicate advertisements.

According to an additional aspect of the present invention, in the non-authenticated location-based advertising method using a portable terminal according to the present invention, when searching for an advertising page corresponding to the access point identification information in the fifth step (S150), the corresponding portable terminal from the terminal identification information It is possible to detect the type of, and to search the advertising page corresponding to the detected model.

In this case, an advertisement page corresponding to each access point identification information stored in the database 600 should be produced and stored for each model of the portable terminal, and information on the model of the portable terminal according to each terminal identification information is stored. It must be included in the terminal identification information or recorded in the database 600.

Therefore, the advertisement server 500 retrieves the advertisement page corresponding to the access point identification information from the database 600 and transmits the advertisement page to the portable terminal 100 to select the advertisement page corresponding to the model of the terminal. It is possible to provide an advertisement for a model of the portable terminal possessed by the user.

By doing so, it is possible to achieve the purpose of the non-authenticated location-based advertising method using a portable terminal according to the present invention presented above.

As described above, the non-authenticated location-based advertising method using the portable terminal according to the present invention authenticates an advertisement corresponding to a location identified by an access point (AP) communicating with the portable terminal possessed by the user. It can be executed through the user's handheld terminal without going through the process, so that various unauthenticated advertisements can be made in accordance with the local characteristics where the access point is installed. Duplicate advertising can be prevented, and there is a very useful effect of providing an advertisement suitable for the type of portable terminal possessed by the user.

Although the present invention has been described with reference to the accompanying drawings, it will be apparent to those skilled in the art that various modifications may be made therein without departing from the scope of the invention, which is covered by the following claims.

Claims (3)

delete A first step in which a mobile terminal detects an access point and transmits identification information of the terminal to the access point when the access point is detected; A second step of transmitting, by the access point, terminal identification information received to the gateway index server and identification information of the corresponding access point; Transmitting a terminal identification information and the access point identification information received by the gateway index server to a search server to request a search for whether the advertisement has been executed; The search server searches the database to see if the advertisement corresponding to the access point identification information received through the portable terminal corresponding to the terminal identification information received has been executed within the validity period, and if the advertisement has not been executed. A fourth step of transmitting an advertisement request by transmitting terminal identification information and access point identification information to a server; A fifth step of the advertisement server searching the advertisement page corresponding to the access point identification information received from the database, and transmitting the searched advertisement page to the portable terminal corresponding to the received terminal identification information to execute the advertisement; Authentication-free location-based advertising method using a portable terminal comprising a. The method of claim 2, When the advertisement page corresponding to the access point identification information is searched for in the fifth step, the type of the portable terminal is detected from the terminal identification information and the advertisement page corresponding to the detected model is searched. Based advertising method.

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