CN104754376B - Advertisement placement method and system based on set top box - Google Patents

Advertisement placement method and system based on set top box Download PDF

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Publication number
CN104754376B
CN104754376B CN201510142409.1A CN201510142409A CN104754376B CN 104754376 B CN104754376 B CN 104754376B CN 201510142409 A CN201510142409 A CN 201510142409A CN 104754376 B CN104754376 B CN 104754376B
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CN
China
Prior art keywords
user terminal
modules
top box
redirected
set top
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
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CN201510142409.1A
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Chinese (zh)
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CN104754376A (en
Inventor
熊礼华
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Jiuzhou Electric Appliance Co Ltd
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Shenzhen Jiuzhou Electric Appliance Co Ltd
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Publication date
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Priority to CN201510142409.1A priority Critical patent/CN104754376B/en
Publication of CN104754376A publication Critical patent/CN104754376A/en
Priority to PCT/CN2016/076478 priority patent/WO2016155501A1/en
Application granted granted Critical
Publication of CN104754376B publication Critical patent/CN104754376B/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Abstract

The present invention relates to a kind of advertisement placement method based on set top box and system, Web server and the built-in advertising page are created on the set-top box, if AP modules do not connect public network, access when user terminal is connected into AP modules to user terminal is redirected, advertisement page of the page reorientation that user terminal to be accessed to Web server, advertisement page is delivered to user terminal, user behavior and state are considered simultaneously, only just redirected when user accesses AP modules for the first time, advertisement page is delivered to user terminal, the dispensing of advertisement page is no longer carried out if identical user terminal afterwards is connected into AP modules again, so that when no public network is connected also advertisement page can be delivered for user terminal, user is set to have good use and experience sense again, the application of set top box and AP modules has been promoted significantly, provide the user valuable advertising message.

Description

Advertisement placement method and system based on set top box
Technical field
The present invention relates to communication field, more particularly to a kind of advertisement placement method and system based on set top box.
Background technology
At present, there are many AP modules (wireless access node module) on the market, AP modules pass through grafting or integrally connected Mode, is combined with the equipment (such as computer, the router of, having connected internet) of networking, is accessed internet (public network) and is created Wireless network, is accessed for user terminal.With the development of Intelligent set top box, the set top box with AP modules also obtains widely should With providing the user wireless network.
Generally, the AP modules of set top box can carry out advertisement turn function when user terminal is accessed, and jump to given ad The page, delivers advertisement to user, provides the user advertising message.But, existing advertisement turn function is all based on AP modules Access what public network was realized, namely AP modules only have and have accessed public network and could realize the dispensing of advertisement page, if AP modules do not have Public network is accessed, then can not carry out advertisement turn function, it is impossible to realize the dispensing of advertisement page, thus greatly limit set top box With the application of AP modules, it is impossible to provide the user valuable advertising message.
The content of the invention
In view of this, it is necessary to which not accessing public network for above-mentioned AP modules can not realize that the dispensing of advertisement page is asked There is provided a kind of advertisement placement method based on set top box and system for topic.
The present invention provides a kind of advertisement placement method based on set top box, comprises the following steps:
S10:In creating Web server and the built-in advertising page on set top box, the AP moulds of set top box are accessed in user terminal During block, Web server and user terminal are in same LAN;
S20:Judge whether AP modules are connected into public network, if not having, the access to user terminal is redirected, by user The terminal page reorientation to be accessed delivers advertisement page to the advertisement page of Web server to user terminal;
S30:Feedback mechanism is set up, is fed back after being redirected to user terminal to AP modules, is remembered by AP modules Record carried out redirection to the user terminal;
S40:When there is user terminal to be connected into AP modules, judge whether AP modules record and the user terminal was carried out Redirect, no longer the user terminal is redirected if record, advertisement page is no longer delivered, to the use if not recording Family terminal is redirected.
It is preferred that, the advertisement page built in the Web server can be periodically updated by set top box by connecting public network, Or be updated by front-end server transmission code stream.
It is preferred that, the step S30 is specially:AP modules set up MAC lists, after being redirected to user terminal to AP modules are fed back, and AP modules are recorded among MAC lists.
It is preferred that, the step S40 is specially:When there is user terminal to be connected into AP modules, judge whether AP modules record Redirection was carried out to the user terminal, judges whether the time of user terminal last time access AP modules exceedes if record Predetermined period, is no longer redirected if not above if to the user terminal, if it exceeds then entering again to the user terminal Row is redirected.
The present invention also provides a kind of advertisement delivery system based on set top box, including:
Web server creating unit, in creating Web server and the built-in advertising page on set top box, connects in user terminal When entering the AP modules of set top box, Web server and user terminal are in same LAN;
Unit is redirected, judges whether AP modules are connected into public network, if not having, the access to user terminal is reset To the advertisement page of the page reorientation to be accessed user terminal to Web server delivers advertisement page to user terminal;
Feedback unit, sets up feedback mechanism, is fed back after being redirected to user terminal to AP modules, by AP moulds Block record carried out redirection to the user terminal;
Administrative unit is redirected, when there is user terminal to be connected into AP modules, judges whether AP modules are recorded to the use Family terminal carried out redirection, and no longer the user terminal is redirected if record, advertisement page is no longer delivered.
It is preferred that, the advertisement page built in the Web server can be periodically updated by set top box by connecting public network, Or be updated by front-end server transmission code stream.
It is preferred that, the feedback unit control AP modules set up MAC lists, to AP after being redirected to user terminal Module is fed back, and control AP module records are among MAC lists.
It is preferred that, the redirection administrative unit judges whether AP modules record when there is user terminal to be connected into AP modules Redirection was carried out to the user terminal, judges whether the time of user terminal last time access AP modules exceedes if record Predetermined period, is no longer redirected if not above if to the user terminal, if it exceeds then entering again to the user terminal Row is redirected.
Advertisement placement method and system of the present invention based on set top box, create Web server and built-in wide on the set-top box The page is accused, if AP modules do not connect public network, the access when user terminal is connected into AP modules to user terminal is reset To, the advertisement page of the page reorientation that user terminal to be accessed to Web server delivers advertisement page to user terminal, User behavior and state are considered simultaneously, is only just redirected when user accesses AP modules for the first time, are delivered to user terminal wide The page is accused, the dispensing of advertisement page is no longer carried out if identical user terminal afterwards is connected into AP modules again, so that Also advertisement page can be delivered for user terminal when no public network is connected, user is had good use and experience sense again, The application of set top box and AP modules has been promoted significantly, provides the user valuable advertising message.
Brief description of the drawings
Fig. 1 is the flow chart of the advertisement placement method based on set top box in one embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, not For limiting the present invention.
Fig. 1 is the flow chart of the advertisement placement method based on set top box in one embodiment, as shown in figure 1, this method Comprise the following steps:
S10:In creating Web server and the built-in advertising page on set top box, the AP moulds of set top box are accessed in user terminal During block, Web server and user terminal are in same LAN.
With the development of Intelligent set top box, the function of set top box is more and more, wherein, set top box can create server confession Various user terminals conduct interviews.In this embodiment, Web server and the built-in advertising page are created on the set-top box. When user terminal accesses the AP modules of set top box, Web server and user terminal are in same LAN, so due to Web server is in common LAN with user terminal, thus allows for communicating, based on wide built in set top box Accuse the page and realize the dispensing that advertisement page is carried out to user terminal.
In further implement, the advertisement page built in Web server can periodically be entered by set top box by connecting public network Row updates, or is updated by front-end server transmission code stream.
S20:Judge whether AP modules are connected into public network, if not having, the access to user terminal is redirected, by user The terminal page reorientation to be accessed delivers advertisement page to the advertisement page of Web server to user terminal.
After user terminal accesses the AP modules of set top box, to judge whether AP modules are connected into public network, if being connected into public network, Then AP modules carry out advertisement turn function by public network, and the user terminal page to be accessed is redirected to advertising page by public network Face, directly carries out the dispensing of advertisement page.If not being connected into public network, AP modules, which can not carry out advertisement turn function, to be entered Row advertisement page is delivered.There is Web server to be built-in with advertisement page because set top box is created, and same office is in user terminal Domain net, therefore in this embodiment, if AP modules are not connected into public network, the page reorientation that user terminal to be accessed is arrived The advertisement page of Web server, so as in the case of no public network, be realized by the advertisement page built in Web server wide Accuse the dispensing of the page.
S30:Feedback mechanism is set up, is fed back after being redirected to user terminal to AP modules, is remembered by AP modules Record carried out redirection to the user terminal.
Because Web server and user terminal are in common LAN, the page that user terminal to be accessed is reset It can not be learnt to the behavior AP modules of the advertisement page to Web server, it is impossible to whether redirecting and being monitored, therefore , it is necessary to create a feedback mechanism in the embodiment, AP modules are fed back to after being redirected to user terminal, by AP module counterweights Orientation behaviour is recorded, so as to being recorded and being monitored to the redirection of user terminal.
In further embodiment, the step is specially:AP modules set up MAC lists (Media Access Control or Medium Access Control), fed back after being redirected to user terminal to AP modules, AP Module is recorded among MAC lists.Thus the redirection of user terminal is monitored and recorded.
S40:When there is user terminal to be connected into AP modules, judge whether AP modules record and the user terminal was carried out Redirect, no longer the user terminal is redirected if record, advertisement page is no longer delivered, to the use if not recording Family terminal is redirected.
If all carrying out advertisement page dispensing to user if each user terminal access AP modules, for user Worried and inconvenience is brought, to make user have good use and experience sense, in this embodiment, AP moulds are connected into there is user terminal During block, increase judgment mechanism, judge whether AP modules record and redirection was carried out to the user terminal, if record no longer The user terminal is redirected, advertisement page is no longer delivered, i.e., is only just reset when user accesses AP modules for the first time To, to user terminal deliver advertisement page, no longer carry out advertisement if identical user terminal afterwards is connected into AP modules again The dispensing of the page, so that user has good use and experience sense.
Further, it is contemplated that user may not be connected into AP modules the permanent time, be thrown if accessed again to user Too big inconvenience will not also be brought by putting advertisement page, can deliver advertisement page to user terminal again this moment, therefore the step enters one Walk and be:When there is user terminal to be connected into AP modules, judge whether AP modules record and redirection carried out to the user terminal, Whether judge the time of user terminal last time access AP modules if record more than predetermined period, if not above if no longer to this User terminal is redirected, if it exceeds then being redirected again to the user terminal.So by accessing shape to user The detection of state, according to the analysis to user behavior, targetedly to carry out advertisement putting to user terminal, effectively improves advertisement throwing The effect put, will not make troubles to user again.
The advertisement placement method based on set top box, creates Web server and the built-in advertising page on the set-top box, if AP modules do not connect public network, and the access when user terminal is connected into AP modules to user terminal is redirected, and user is whole Hold the page reorientation to be accessed to the advertisement page of Web server, advertisement page is delivered to user terminal, while considering user Behavior and state, are only just redirected when user accesses AP modules for the first time, and advertisement page is delivered to user terminal, if it Identical user terminal is connected into the dispensing that AP modules then no longer carry out advertisement page again afterwards, so that in the connection of no public network When also can deliver advertisement page for user terminal, user is had good use and experience sense again, machine top promoted significantly The application of box and AP modules, provides the user valuable advertising message.
Meanwhile, the present invention also provides a kind of advertisement delivery system based on set top box, including:
Web server creating unit, in creating Web server and the built-in advertising page on set top box, connects in user terminal When entering the AP modules of set top box, Web server and user terminal are in same LAN.
With the development of Intelligent set top box, the function of set top box is more and more, wherein, set top box can create server confession Various user terminals conduct interviews.In this embodiment, Web server creating unit creates Web server simultaneously on the set-top box And the built-in advertising page.When user terminal accesses the AP modules of set top box, Web server and user terminal are in same office In the net of domain, so because Web server and user terminal are in common LAN, thus allow for communicating, base The dispensing that advertisement page is carried out to user terminal is realized in the advertisement page built in set top box.
In further implement, the advertisement page built in Web server can periodically be entered by set top box by connecting public network Row updates, or is updated by front-end server transmission code stream.
Unit is redirected, judges whether AP modules are connected into public network, if not having, the access to user terminal is reset To the advertisement page of the page reorientation to be accessed user terminal to Web server delivers advertisement page to user terminal.
After user terminal accesses the AP modules of set top box, to judge whether AP modules are connected into public network, if being connected into public network, Then AP modules carry out advertisement turn function by public network, and the user terminal page to be accessed is redirected to advertising page by public network Face, directly carries out the dispensing of advertisement page.If not being connected into public network, AP modules, which can not carry out advertisement turn function, to be entered Row advertisement page is delivered.There is Web server to be built-in with advertisement page because set top box is created, and same office is in user terminal Domain net, therefore in this embodiment, if AP modules are not connected into public network, redirect the unit then page to be accessed by user terminal The advertisement page of Web server is redirected to, so as in the case of no public network, pass through the advertising page built in Web server Realize the dispensing of advertisement page in face.
Feedback unit, sets up feedback mechanism, is fed back after being redirected to user terminal to AP modules, by AP moulds Block record carried out redirection to the user terminal.
Because Web server and user terminal are in common LAN, the page that user terminal to be accessed is reset It can not be learnt to the behavior AP modules of the advertisement page to Web server, it is impossible to whether redirecting and being monitored, therefore In the embodiment, feedback unit creates a feedback mechanism, AP modules is fed back to after being redirected to user terminal, by AP modules Counterweight orientation behaviour is recorded, so as to being recorded and being monitored to the redirection of user terminal.
In further embodiment, the step is specially:Feedback unit control AP modules set up MAC lists (Media Access Control or Medium Access Control), carried out after being redirected to user terminal to AP modules Feedback, control AP module records are among MAC lists.Thus the redirection of user terminal is monitored and recorded.
Administrative unit is redirected, when there is user terminal to be connected into AP modules, judges whether AP modules are recorded to the use Family terminal carried out redirection, and no longer the user terminal is redirected if record, advertisement page is no longer delivered, if not having Record is then redirected to the user terminal.
If all carrying out advertisement page dispensing to user if each user terminal access AP modules, for user Worried and inconvenience is brought, to make user have good use and experience sense, in this embodiment, administrative unit is redirected useful When family terminal is connected into AP modules, increases judgment mechanism, judge whether AP modules record and the user terminal was reset To no longer being redirected if record to the user terminal, no longer deliver advertisement page, i.e., access AP moulds for the first time in user Just redirected during block, advertisement page is delivered to user terminal, if identical user terminal is connected into AP modules again afterwards The dispensing of advertisement page is then no longer carried out, so that user has good use and experience sense.
Further, it is contemplated that user may not be connected into AP modules the permanent time, be thrown if accessed again to user Too big inconvenience will not also be brought by putting advertisement page, can deliver advertisement page to user terminal again this moment, therefore redirect management Unit judges whether AP modules record and carried out redirection to the user terminal when there is user terminal to be connected into AP modules, Whether judge the time of user terminal last time access AP modules if record more than predetermined period, if not above if no longer to this User terminal is redirected, if it exceeds then being redirected again to the user terminal.So by accessing shape to user The detection of state, according to the analysis to user behavior, targetedly to carry out advertisement putting to user terminal, effectively improves advertisement throwing The effect put, will not make troubles to user again.
The advertisement delivery system based on set top box, creates Web server and the built-in advertising page on the set-top box, if AP modules do not connect public network, and the access when user terminal is connected into AP modules to user terminal is redirected, and user is whole Hold the page reorientation to be accessed to the advertisement page of Web server, advertisement page is delivered to user terminal, while considering user Behavior and state, are only just redirected when user accesses AP modules for the first time, and advertisement page is delivered to user terminal, if it Identical user terminal is connected into the dispensing that AP modules then no longer carry out advertisement page again afterwards, so that in the connection of no public network When also can deliver advertisement page for user terminal, user is had good use and experience sense again, machine top promoted significantly The application of box and AP modules, provides the user valuable advertising message.
Advertisement placement method and system of the present invention based on set top box, create Web server and built-in wide on the set-top box The page is accused, if AP modules do not connect public network, the access when user terminal is connected into AP modules to user terminal is reset To, the advertisement page of the page reorientation that user terminal to be accessed to Web server delivers advertisement page to user terminal, User behavior and state are considered simultaneously, is only just redirected when user accesses AP modules for the first time, are delivered to user terminal wide The page is accused, the dispensing of advertisement page is no longer carried out if identical user terminal afterwards is connected into AP modules again, so that Also advertisement page can be delivered for user terminal when no public network is connected, user is had good use and experience sense again, The application of set top box and AP modules has been promoted significantly, provides the user valuable advertising message.
These are only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and Any modifications, equivalent substitutions and improvements made within principle etc., should be included in the scope of the protection.

Claims (8)

1. a kind of advertisement placement method based on set top box, it is characterised in that comprise the following steps:
S10:In creating Web server and the built-in advertising page on set top box, when user terminal accesses the AP modules of set top box, Web server and user terminal are in same LAN;
S20:Judge whether AP modules are connected into public network, if not having, the access to user terminal is redirected, by user terminal The page reorientation to be accessed delivers advertisement page to the advertisement page of Web server to user terminal;
S30:Feedback mechanism is set up, is fed back after being redirected to user terminal to AP modules, by AP modules record Through carrying out redirection to the user terminal;
S40:When there is user terminal to be connected into AP modules, judge whether AP modules record and the user terminal was reset To, no longer the user terminal is redirected if record, advertisement page is no longer delivered, it is whole to the user if not recording End is redirected.
2. the advertisement placement method according to claim 1 based on set top box, it is characterised in that in the Web server The advertisement page put can be periodically updated by set top box by connecting public network, or send code stream progress by front-end server Update.
3. the advertisement placement method according to claim 1 based on set top box, it is characterised in that the step S30 is specific For:AP modules set up MAC lists, are fed back after being redirected to user terminal to AP modules, and AP modules will be to user The redirection behavior record of terminal is among MAC lists.
4. the advertisement placement method according to claim 1 based on set top box, it is characterised in that the step S40 is specific For:When there is user terminal to be connected into AP modules, judge whether AP modules record and redirection was carried out to the user terminal, if Whether record then judges the time of user terminal last time access AP modules more than predetermined period, if not above if no longer to the use Family terminal is redirected, if it exceeds then being redirected again to the user terminal.
5. a kind of advertisement delivery system based on set top box, it is characterised in that including:
Web server creating unit, in creating Web server and the built-in advertising page on set top box, machine is accessed in user terminal During the AP modules of top box, Web server and user terminal are in same LAN;
Unit is redirected, judges whether AP modules are connected into public network, if not having, the access to user terminal is redirected, will The user terminal page reorientation to be accessed delivers advertisement page to the advertisement page of Web server to user terminal;
Feedback unit, sets up feedback mechanism, is fed back after being redirected to user terminal to AP modules, is remembered by AP modules Record carried out redirection to the user terminal;
Administrative unit is redirected, when there is user terminal to be connected into AP modules, judges whether AP modules record whole to the user End carried out redirection, and no longer the user terminal is redirected if record, advertisement page is no longer delivered.
6. the advertisement delivery system according to claim 5 based on set top box, it is characterised in that in the Web server The advertisement page put can be periodically updated by set top box by connecting public network, or send code stream progress by front-end server Update.
7. the advertisement delivery system according to claim 5 based on set top box, it is characterised in that the feedback unit control AP modules set up MAC lists, are fed back after being redirected to user terminal to AP modules, and control AP modules will be to user The redirection behavior record of terminal is among MAC lists.
8. the advertisement delivery system according to claim 5 based on set top box, it is characterised in that the redirection management is single It is first to judge whether AP modules record when there is user terminal to be connected into AP modules and redirection was carried out to the user terminal, if Whether record then judges the time of user terminal last time access AP modules more than predetermined period, if not above if no longer to the use Family terminal is redirected, if it exceeds then being redirected again to the user terminal.
CN201510142409.1A 2015-03-27 2015-03-27 Advertisement placement method and system based on set top box Expired - Fee Related CN104754376B (en)

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PCT/CN2016/076478 WO2016155501A1 (en) 2015-03-27 2016-03-16 Advertising method and system based on set-top box

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