KR100471731B1 - Method for servicing shopping information at real selling store using mobile terminal - Google Patents

Abstract

A method for automated shopping information service in a real store using a mobile communication terminal, the method comprising: a shopping information server provided in a real store selling a product, and an access pointer installed one by one in a plurality of store cells installed in the real store A method of shopping at an actual store using a mobile communication terminal, the method comprising: (a) acquiring product information on a product selected by a mobile terminal user through an internet shopping mall from a content provider; (b) the mobile communication terminal requesting a link connection to the access pointer when the mobile communication terminal user enters the domain of the store cell; (c) acknowledging the link connection requested by the mobile communication terminal; (d) the access pointer assigning a predetermined IP address to the mobile communication terminal, and transmitting location information of the mobile communication terminal to the shopping information server; (e) requesting, by the mobile communication terminal, information on a specific product among products provided in the store cell to the shopping information server; And (f) the shopping information server transmitting the shopping information requested by the mobile communication terminal to the mobile communication terminal so that the purchaser can receive shopping information of a desired product through his mobile communication terminal. I can make shopping comfortable.

Description

Method for servicing shopping information at real selling store using mobile terminal}

The present invention relates to a shopping information service method in a real store using a mobile communication terminal, and in particular, after obtaining information on a product selected by a mobile terminal user through an internet shopping mall from a contents provider (CP), the product The present invention relates to a shopping information service method that automatically receives shopping information on product information in the form of a video store when visiting an actual store associated with a shopping service.

Existing e-commerce uses the Internet technology and security technology to purchase through the Internet shopping mall built in the virtual space through the Internet. An operator who builds and manages a shopping mall on the Internet provides shopping information for purchase of a product to a buyer through video, text, or video. Therefore, the existing shopping information for electronic commerce has to rely on the intention of the shopping mall operator, and additionally necessary shopping information has to take a method of artificially inquiring the operator. This type of shopping information providing service is not enough to earn enough buyer trust.

When the buyer decides what to buy, the electronic payment method is used. Electronic payment is generally provided by the service provider that provides the payment service, and when the payment is secured, the electronic payment provider and the buyer are connected by a reliable link to transmit personal credit information. Here, the personal credit information is credit card information owned by the buyer and is artificially input by the buyer, and a transmission operation is performed.

The above e-commerce and payment methods have the following disadvantages.

(1) The shopping information provided by the Internet shopping mall is often insufficient than what the buyer wants to know for purchase, and when the reliability of the shopping mall is low, the reliability of the shopping information is also low.

(2) For unreliable products, the buyer usually visits the actual store that sells the product of interest and tries to purchase additional information about the product.

(3) In the shopping mall with low reliability, the electronic payment reliability is also low. Digital video service for the existing mobile communication terminal users can be serviced through mobile phone network (IMT-2000) or wireless LAN (Wireless LAN), which shows limited service characteristics for the transmission characteristics of the network and the performance of the terminal. Can be.

The present invention has been made to solve the above problems of the existing Internet e-commerce method, the mobile communication terminal user using the mobile communication terminal in the actual store without the artificial command of the store manager or the user for shopping information about the product Its purpose is to provide a shopping information service method that can be automatically provided.

The present invention to achieve the above technical problem,

A shopping information server provided in an actual store selling a product, and an access pointer installed one by one in a plurality of store cells installed in the actual store, and a method for shopping in an actual store using a mobile communication terminal, ( a) requesting a link connection from the mobile communication terminal to the access pointer when the mobile communication terminal user enters into the domain of the store cell; (b) approving the link connection requested by the mobile communication terminal; (c) the access pointer assigning a predetermined IP address to the mobile communication terminal, and transmitting location information of the mobile communication terminal to the shopping information server; (d) requesting, by the mobile communication terminal, information on a specific product among products provided in the store cell to the shopping information server; And (e) the shopping information server transmitting the shopping information requested by the mobile communication terminal to the mobile communication terminal.

According to the present invention, the buyer can be provided with shopping information of a desired product through his mobile communication terminal, thereby making shopping comfortable.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a block diagram of a shopping system according to the present invention. Referring to FIG. 1, the shopping system 101 includes a mobile communication terminal 111, a plurality of access pointers AP1 to APn, and a shopping information server 121.

The mobile communication terminal 111 can process video data and audio data, such as a mobile phone, a personal digital assistant (PDA), a smart phone having a display device and an ability to process video data. It includes all kinds of portable terminals with functions.

The access pointers AP1 to APn are installed one by one in a plurality of store cells installed in an actual store selling a product. The access pointers AP1 to APn communicate with the mobile communication terminal 111 and the shopping information server 121 through a wireless network. The access pointers AP1 to APn constitute an environment in which a local Internet (private IP) private domain can be configured.

The actual store is equipped with a wireless network infrastructure, which is deployed as a Wireless Personal Area Network (WPAN) at speeds of 10 Mb / s or more. The access pointers AP1 to APn are master nodes that manage the network, and the mobile terminal user can access the wireless network through the access pointers AP1 to APn.

The shopping information server 121 manages information about a customer who visits a real store and provides shopping information according to the information to the mobile communication terminal 111.

The mobile terminal user has an intention to purchase a product sold in an internet shopping mall through a physical store, and an internet shopping mall for shopping service includes a phone number of the mobile communication terminal 111 through a user registration of a mobile communication terminal. Holds user information including: In addition, the user of the mobile communication terminal obtains consent for the product information service, and receives actual store information related to the product information service. Mobile phone operators are in a partnership that can provide data services at the request of a product information service provider.

The mobile terminal user visits an internet shopping mall where he is a member before the actual store visit. The network used is a dedicated line (T1) or XDSL, the system can be a Pentium processor-class home computer.

2 is a flowchart illustrating an information exchange method for shopping information service in an actual store using the mobile communication terminal 111 of the present invention. Referring to FIG. 2 , a mobile terminal user acquires product information on a product selected through an internet shopping mall on a web from a contents provider, and the mobile terminal user visits an actual store associated with a product information service. An example of automatically receiving shopping information about the commodity information from the shopping information server 121 in the form of a video streaming service in an audio or video format will be described.

When the user of the mobile communication terminal visiting the Internet shopping mall finds a desired product, the user clicks on the image of the product.

At this time, the selection information is transmitted to the content provider's server using the Hyper Text Transfer Protocol (HTTP), and the web server acquires user database user information of the service provider using current session information.

On the other hand, the acquired user information is a general overall symbol for user information, such as a list of actual store identifiers, product codes, mobile phone numbers of mobile communication terminal users, and shopping records of past mobile communication terminal users associated with the currently visited Internet shopping mall. It can be information. The web server of the content provider configures a user identifier, an actual store identifier, a product code, and other user preference information among the acquired user information in a product information frame and provides the mobile telephone company with the mobile telephone number.

At this time, the mobile phone operator transmits the provided product information frame to the terminal of the given mobile phone number.

In this case, the product information frame may be expressed in the C language as shown in Table 1 below.

#include "terminal.h" // Information on mobile communication terminal #include "preference.h" #typedef struct _product_info {// Product information frame definition long user_id; // user identifierunsigned int market_id; // store identifier unsigned int product_id; // product identifier struct _profile {terminal type; // terminal information defined in terminal.h prefer info; // user preference information defined in preference.h} profile;} product_info; // end of product information frame definition

The product information frame transmitted to the mobile communication terminal 111 can be checked and can be deleted or stored.

When a mobile terminal user enters a domain of a specific store cell by visiting a physical store for obtaining or purchasing information on a desired product, the mobile terminal 111 connects a network to an access pointer in the specific store cell. A request is made, in which the access pointer in the particular store cell authorizes the network connection. In this case, the mobile communication terminal 111 is included in the domain held by the corresponding access pointer in the specific store cell to allocate a private IP (Internet Protocol) address.

At the same time, the access pointer in the specific store cell provides the location information of the mobile communication terminal 111 to the shopping information server 121 that manages all services for the mobile communication terminal 111 in the actual store. At this time, the user separator constituting the location information of the mobile communication terminal 111 is a unique value in the actual store.

The shopping information server 121 maintains a database of all shopping information about products sold by mobile communication terminal users and store cells. The access key of the database is composed of a combination of IP addresses and user identifiers of the access pointers AP1-APn. That is, the location information of the mobile communication terminal 111 transmitted to the shopping information server 121 by the access pointers AP1 to APn may be a database key. The information extracted from the database using the access key may be a user purchase symbol such as product related shopping information, associated multimedia data, and a purchase record of a user of the mobile communication terminal of the store cells in which the access pointers AP1 to APn are located. Can be.

The shopping information server 121 maintains user preference information for a registered user. The user preference information is configured based on product information transmitted whenever the user requests shopping information. Make a table for composing the reference vector around the product name in the actual store cell, and select the product line of the actual store according to the user's preference by using similarity with the vector that can be represented by the user's preference information. do.

Since the mobile communication terminal 111 knows the location of the shopping information server 121 in the process of allocating a private IP address by an access pointer for the first access, the mobile communication terminal 111 services the shopping information server 121. You can request

The information related to the mobile communication terminal 111 is already transmitted to the shopping information server 121 by the access pointers AP1 to APn, and the current shopping information server 121 is a mobile terminal user and access pointers ( It is in a state where shopping information about AP1 to APn) is prepared. In this case, the mobile communication terminal 111 may transmit only a desired product list to the shopping information server 121.

The mobile communication terminal 111 uses a Hyper-Text Transfer Protocol (HTTP) protocol to deliver a list of products that the user wants to shop to the shopping information server 121, and specifies the location of the server using the HTTP protocol. You can provide a list. At this time, the product list is composed of a plurality of product codes, such information is provided to the shopping information server 121 at once.

The shopping information server 121 configures shopping information based on the delivered product list, and services only the product related shopping information provided in the store cell of the access pointer to which the mobile communication terminal 111 is currently connected. Of course, when the user moves to another store cell, the shopping information according to the access pointer may be configured to serve.

The response message of the shopping information server 121 is expressed as an Extensible Markup Language (XML) document. The XML document used at this time is information that the shopping information server 121 uses the access pointer information and the user information to configure shopping information acquired from the database together with the store cell information.

In this process, when the retrieved user information is obtained, the user preference information is updated using the newly obtained product list for the information. Otherwise, a new user is registered in the shopping information server 121 and the user preference information is registered. Use the product list to construct.

The shopping information server 121 may maintain user preference information with respect to the registered user. The user preference information is configured based on product information transmitted whenever a user requests shopping information. The user preference information is used to guess shopping information in advance. The shopping information that is presumed and prepared in advance becomes reference information that can provide shopping information about a product that suits a user's preference automatically at a desired time.

The source code of Table 2 below is about a method of extracting associated shopping information using user preference information.

float VectorModel (char * ref_buf, char * comp_buf) {Product_Table_ptr Table; float similarity; int Dimension; similarity = 0 .; ProductTable = NewProductTable (); / * (1) * / VectorModel (ProductTable, ref_buf, REFERENCE, &Dimension); / * (2) * / similarity = VectorModel (ProductTable, comp_buf, SIMILARITY, &Dimension); / * (3) * / DeleteProductTable (ProductTable); return similarity; / * (4) * /

Here, ref_buf is a product group consisting of a plurality of product names owned by the shopping information server 121, and comp_buf is product information transmitted from the user or preference information of the user held by the shopping information server 121 before.

In the given code, we create a table for constructing a reference vector around the product name of the store cell in (1), find the dimension of the reference vector in (2), and then configure the user information in (3). The similarity between the vector and the reference vector of (2) is measured. In this case, the similarity between the vectors returned in (4) may be a criterion for selecting a product group of a store cell that matches a user's preference.

The shopping information server 121 provides shopping information composed of an XML document using a session connected with the mobile communication terminal 111. Video information among shopping information composed of XML documents may be formed by a user clicking or automatically a video service session.

Video service sessions can be formed using the Real Time Session Protocol (RTSP), and the video data format that is transmitted is transmitted using Real Time Transfer Protocol (RTTP) in MPEG4 format, and transmitted using the Real Time Control Protocol (RTCP). The flow can be controlled and the session can be terminated by the user.

In the XML document, command buttons that can be usefully used by the user for shopping are prepared, and each time the command is selected, the shopping information server 121 reconstructs and transmits the related response into the XML document.

The above response may include information such as a product name, a price, a manufacturer, a country of manufacture, a material, a disclaimer, an advertisement, a call of a representative, and the like.

In order to pay for a product that a user wants to purchase in a real store, the credit information already held by the mobile communication terminal 111 is provided by using a public key in a reliable section provided by the shopping information server 121. It is digitally signed using a private key.

In the reliable section, a transport layer between the shopping information server 121 and the mobile communication terminal is formed through a security socket layer (SSL), and the electronic signature is performed by the mobile communication terminal 111 by signature handwriting recognition or fingerprint recognition on the touch screen. When the user is recognized, the user's credit information is encrypted and provided to the settlement service company. Thereafter, the approval from the payment agent service company is transferred to the shopping information server 121, and then the sale of the product is completed.

On the other hand, an actual store such as a department store may be composed of a plurality of store cells, each store cell may be a local unit that sells different kinds of products. In order to apply the present invention to such a plurality of store cells, a network space controlled by an access pointer must be configured for each store cell. Such a network space will be referred to as a cell.

The access pointer for each store cell can constitute a cell with a radius of 10 to 20 meters in the multi-gigahertz [GHz] band.

Video streaming for mobile terminal users can be serviced through 3G mobile telephone network (CDMA2000-1x) or wireless LAN (WLAN), which limits the performance of mobile phone network and its performance. It shows service characteristics. Video streaming technology in audio or video format for mobile terminal users should basically meet the following requirements.

(1) The wireless network for the digital streaming service may use a cellular network or a wireless LAN outside the actual store, and the wireless LAN network may be used for the digital streaming technology in the actual store.

(2) The audio and video data format that can be transmitted over the wireless network can be MPEG4, which is a technology that ensures reliable data quality of service for networks that are error-prone and dynamically change network transmission characteristics. It includes.

(3) The actual shopper can use the mobile phone as the mobile communication terminal 111 for the digital streaming service, and has the capability of decoding the transmitted MPEG4 data in real time.

As shown in FIG. 3, the domains of the access pointers AP1 to APn are determined according to the strength of the signal received by the mobile communication terminal 111 when moving between cells.

In the first access pointer AP1, the mobile communication terminal 111 transmits to the shopping information server 121 that the network connection state of the cell managed by the mobile communication terminal 111 is released. At the same time, the second access pointer AP2 transmits the mobile communication terminal. Transfer location information of the mobile communication terminal 111 according to the connection setting of the 111 to the shopping information server 121. In this case, the location information of the mobile communication terminal may be a combination of a MAC (Medium Access Control) address of the mobile communication terminal 111 and a separator of the access pointers AP1 and AP2. The shopping information server 121 may determine the current user location in the actual store by using the transferred mobile communication terminal location information.

FIG. 4 is a diagram for describing an operation of the shopping system 101 when the mobile communication terminal 111 shown in FIG. 3 is moved between the access pointers AP1 and AP2.

As shown in FIG. 4, when the mobile communication terminal 111 moves from a cell controlled by the first access pointer AP1 to a cell controlled by the second access pointer AP2, the mobile communication terminal 111 moves to the first access pointer AP1 through the network. Since the network connection must be attempted with the second access pointer AP2 after the connection is released, the network release request is made with the first access pointer AP1, and the network access request is granted to the second access pointer AP2.

After completing the approval for the network connection, the second access pointer AP2 configures and transmits the location information of the mobile communication terminal to the shopping information server 121, and the shopping information server 121 is transmitted through an operating system. Based on the user location information, it is possible to know which user the mobile communication terminal 111 is and which access pointer is connected to.

Therefore, shopping information on the goods displayed in the corresponding store cell can be provided without a separate user operation.

Actual stores are limited in space, such as buildings. Therefore, only when the user is in the actual store, the shopping information server 121 determines the location of the mobile communication terminal and provides shopping information for the user.

Basically, when the user enters the actual store, the shopping information server 121 creates and services a dedicated process for the user. The dedicated process is dedicated to finding the user's location and providing appropriate shopping information about the store cells until the user exits the actual store. Of course, if the user leaves the store, the process is destroyed.

5 is a flowchart illustrating an operation of a shopping server when the mobile communication terminal 111 actually enters and exits a store.

The plurality of access pointers AP1 to APn in the actual store transmit the access pointer's own address and the mobile communication terminal address to the shopping information server 121 when the mobile communication terminal 111 enters the cell maintained by each of the access pointers AP1 to APn. . When the user location information is transmitted to the shopping information server 121, the shopping information server 121 determines which access pointer the user location information is transmitted to. If the access pointer address is not the access pointer at the door according to the user location information, the current user is actually moving in the store, and thus shopping information service is provided through the corresponding access pointer.

If the access pointer address is the door among the determined location information (access pointer address, mobile communication terminal address), it is determined whether a process for providing shopping information service exists for the mobile communication terminal 111 at present. If there is a corresponding process, the user is actually leaving the store, so the current user information is stored and the process is destroyed. On the other hand, if there is no corresponding process, the user enters a real store, and thus loads the user information for a new shopping information service and creates a process.

As such, when the user location information identified at the entrance of the actual store is transmitted to the shopping information server 121, the shopping information server 121 generates a service process, and the mobile communication terminal 111 may be detected at the exit of the actual store. When the process terminates. At this time, the access pointer installed at the entrance and exit of the actual store may be different or the same location.

The best embodiments have been disclosed in the drawings and the specification. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, when a user who owns the mobile communication terminal 111 visits a real store after performing cyber shopping through the Internet, the shopping information server 121 and the mobile communication terminal 111 in the real store are mutually connected. Product information is automatically exchanged at the same time, and the user's location is sensed without the user's artificial command, while automatically providing shopping information of the product desired by the user, thereby enhancing convenience of shopping.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a block diagram of a shopping information service system according to the present invention.

2 is a flowchart illustrating an information exchange method for shopping information service in an actual store using a mobile communication terminal of the present invention.

3 is a diagram illustrating a state in which a mobile communication terminal user moves between access pointers.

FIG. 4 is a diagram for describing an operation of a shopping system when the mobile communication terminal illustrated in FIG. 3 is moved between access pointers.

5 is a flowchart illustrating an operation of a shopping server when a mobile communication terminal actually enters and exits a store.

Claims (9)

A shopping information server provided in an actual store selling a product, and an access pointer installed one by one in a plurality of store cells installed in the actual store, and a method of serving shopping information in an actual store using a mobile communication terminal , (a) requesting a link connection from the mobile communication terminal to the access pointer when the mobile communication terminal user enters into the domain of the store cell; (b) approving the link connection requested by the mobile communication terminal; (c) the access pointer assigning a predetermined IP address to the mobile communication terminal, and transmitting location information of the mobile communication terminal to the shopping information server; (d) requesting, by the mobile communication terminal, information on a specific product among products provided in the store cell to the shopping information server; And (e) the shopping information server transmitting the shopping information requested by the mobile communication terminal to the mobile communication terminal. The mobile terminal according to claim 1, wherein the mobile communication terminal user visits the actual store after acquiring information on the specific product from a content provider in advance in step (a). How to shop for shopping information. The method of claim 1, wherein when the user of the mobile communication terminal leaves the domain of the store cell and enters the domain of another store cell, (f) requesting the mobile terminal to unlink the access pointer of the store cell; (g) approving the release of the link to the mobile communication terminal by the store cell; (h) requesting a link connection from the mobile communication terminal to an access pointer of the other store cell; (i) acknowledging a link connection by the access pointer of the other store cell to the mobile communication terminal; (j) an access pointer of the other store cell assigns a predetermined IP address to the mobile communication terminal, and transmits location information of the mobile communication terminal to the shopping information server; (k) requesting, by the mobile communication terminal, information on a specific product among products provided in the other store cell to the shopping information server; And (l) the shopping information server transmitting the shopping information requested by the mobile communication terminal to the mobile communication terminal. The mobile terminal of claim 1, wherein when the user of the mobile communication terminal enters the store before the step (a), the shopping information server is connected to the mobile terminal from an access point connected to the entrance of the actual store and the mobile terminal. And receiving the location information and starting the shopping information service process. 5. The mobile terminal of claim 4, wherein the shopping information server is connected to an access pointer installed at an exit of the actual store and the mobile terminal when the mobile communication terminal user exits the store after the step (e). And receiving the location information and terminating the shopping information service process. According to claim 2, When the mobile communication terminal user selects the desired product in the Internet shopping mall and requests the information of the selected product, the content provider includes the preference information and goods including a shopping record of the user of the mobile communication terminal Shopping information service method in a real store using a mobile communication terminal, characterized in that for transmitting the information frame to the mobile communication terminal via a network.  The shopping information server of claim 1, wherein in step (c), the shopping information server uses the IP address of the mobile communication terminal as an access key using user location information through a connection state between the mobile communication terminal and the access pointer. Actual store using the mobile communication terminal characterized in that the shopping information is configured by extracting the purchase preference information of the mobile communication terminal user including the stored product information, the associated multimedia data and the purchase record of the mobile terminal user; How to shop information service in The apparatus of claim 7, wherein the shopping information server maintains user preference information with respect to a registered user, and the user preference information is configured based on product information transmitted whenever the user requests shopping information. It organizes shopping information about the products that are in the market, creates a table for composing the reference vector around the product name in the actual store cell, and uses the similarity with the vector that can be represented by the user's preference information. Shopping information service method in a real store using a mobile communication terminal, characterized in that the selection of the product line. The shopping information server of claim 8, wherein the shopping information server provides shopping information composed of an XML document using a session connected with the mobile communication terminal, and the video information of the shopping information composed of the XML document is automatically clicked by a user. A service session is formed, and the XML document includes command buttons that can be usefully used by the user for shopping. Whenever a user selects a command, the shopping information server reconstructs the related response into an XML document and delivers the response. Shop information service method in a real store using a mobile communication terminal, characterized in that consisting of information, including price, manufacturer, country of manufacture, material, mandatory notices, advertisements, personnel calls.