KR100469665B1 - Method for Managing Marketing Using Contract Information - Google Patents

Abstract

The present invention relates to a marketing management method using contract information, and in particular, the contract information that provides accurate information to customers when marketing plans are established by summing up the company's or other company's machine drug information and new subscription information. It relates to a marketing management method using.

Marketing management method using the contract information according to an embodiment of the present invention is selectively carried out according to the event data for marketing management output from any user terminal connected to the intranet network online with a series of marketing management tools installed Determining whether a medication information search event for searching for medication information from the user terminal has occurred; When the drug information search event occurs from the user terminal, the previously stored machine medicine information is searched, machine medicine information corresponding to the customer information is extracted, and the extracted drug information is transmitted to the user terminal. Making a step; Determining whether a new contract information input event of a customer for establishing a new contract has occurred from the user terminal; When the new contract information input event occurs from the user terminal, storing new contract information input from the user terminal, and transmitting the storage result to the user terminal; Judging whether an event for adding the medicine contract information and the new contract information for the sum of the medicine contract information and the new contract information has occurred from the user terminal; When the sum of the machine-drug information and the new contract information occurs from the user terminal, the sum of the machine-drug information and the new contract information and characterized in that it comprises the step of transmitting the result to the user terminal.

Description

{Method for Managing Marketing Using Contract Information}

The present invention relates to a marketing management method using contract information, and in particular, the contract information that provides accurate information to customers when marketing plans are established by summing up the company's or other company's machine drug information and new subscription information. It relates to a marketing management method using.

In general, marketing management has used CICS (Customer Information Control System) host and individual client computers, mainly operating on the internal network of the company. In particular, there were a lot of off-line tasks such as input of customer data, marketing design, and output of marketing design results. In the past, this partial computerization did not meet the needs of users and the reality that the work processing through the Internet is routine, and the marketing management system and the Internet operate on different networks to share, manage, and real-time data for marketing design. Marketing design had a difficult problem. In order to solve these problems and handle marketing tasks on the Internet, it was necessary to connect the existing marketing management system with an intranet network that shares and manages various information in the company and to automate tasks performed offline.

In addition, the marketing management is ignored by the customer's past contract information (hereinafter referred to as "contract information"), and only the value of the new contract information (hereinafter referred to as "new contract information") is important to the customer Or, there was a problem of forcing only a new contract without considering other companies' past contract information.

The present invention is to solve the general problems as described above, the purpose of which is to design an accurate marketing plan by showing the graph of the company's or other company's machine drug information and new subscription information to join in the graph. have.

In addition, it is possible to design marketing as much as the shortage by showing the information of the past mechanical drugs in a graph to provide accurate information to customers.

1 is a diagram illustrating a marketing management system using contract information according to an embodiment of the present invention.

2A, 2B and 2C are graphs showing machine drug information, new contract information, and the result of summing the corresponding drug information and new contract information.

Figures 3a and 3b is a graph showing the company's mechanical information and third-party mechanical information.

4 is a flowchart illustrating a marketing management method using contract information according to an embodiment of the present invention.

5 is a flowchart illustrating a marketing management method using contract information according to another embodiment of the present invention.

Marketing management method using the contract information according to an embodiment of the present invention for achieving the above object is according to the computing operation of the user, while the marketing management system connected to the intranet network selectively connected to the intranet network, Machine drug information retrieval and storage request information for marketing management, machine drug information, new contract information, third-party machine drug information, marketing plan information, machine drug information and the sum request information of the new contract information to the marketing management system to send selectively Selectively proceeding to an arbitrary user-side terminal having a marketing management tool to determine whether or not a machine-medical information search event for retrieving the machine-drug information has occurred from the user-side terminal; When the drug information search event occurs from the user terminal, the previously stored machine medicine information is searched, machine medicine information corresponding to the customer information is extracted, and the extracted drug information is transmitted to the user terminal. Making a step; Determining whether a new contract information input event of a customer for establishing a new contract has occurred from the user terminal; When the new contract information input event occurs from the user terminal, storing new contract information input from the user terminal, and transmitting the storage result to the user terminal; Judging whether an event for adding the medicine contract information and the new contract information for the sum of the medicine contract information and the new contract information has occurred from the user terminal; And when the sum of the medicine contract information and the new contract information is generated from the user terminal, adding the sum of the medicine contract information and the new contract information and transmitting a sum result to the user terminal.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the marketing management system 100 that forms the basis of the present invention is largely composed of a combination of an intranet server 10, a D / B management server 50, a D / B block 60, and the like. Is done. In this case, the previous D / B block 60 includes user and customer information D / B 61, machine information D / B 62, new contract information D / B 63, and third-party machine information D / B. B 64, marketing planning information D / B 65, intranet operation information D / B 66, and the like are disposed.

In this case, the user and customer information D / B 61 includes a series of user-related information such as "a user authentication ID, a user authentication password, a user's personal data, a user system visit history ‥‥" and the like, and the user's information. Information related to the customer (for example, "customer's name, social security number, home address, company address, contract information, etc.) is stored, and the machine drug information D / B 62 includes machine drug information among customer information of users belonging to the company. For example, as shown in FIG. 2A, 200 million won is paid at the time of disaster death at 30 to 40 years old, and 100 million won is paid at the time of general death at 30 to 70 years old), and the contract information summing event is generated from the user terminal 70. It is responsible for extracting the user's contract information input guide page.

The new contract information D / B (63) is a new contract information (for example, as shown in Fig. 2b, 200 million payment at the time of disaster death 35 to 50 years old, 35 to 70 years old) 100 million won in case of general death) is stored, and the third party machine information D / B 64, if the contract information is present in the other party other than the company's drug information, the third party's machine information (for example, as shown in 3b) Similarly, third-party machine drug information, which pays 100 million won at the time of general death at the age of 30 to 70 years, is stored, and the marketing plan D / B 65 newly establishes the company's or other company's machine drug information and new contract information. The information is stored, and the intranet network operation information D / B 66 includes a series of operation related information for operating the intranet network such as, for example, "online page graphic information, online page setting information, user terminal IP information. Stored.

At this time, the previous D / B management server 50 is the D / B (60) to the user and customer information, machine information, new contract information, third-party machine information, marketing planning information, intranet network operation information, etc. Optionally store in the required area of the block, or the previous user and customer information D / B (61), machine information D / B (62), new contract information D / B (63), third-party machine information D / B 64, selectively outputs the above-mentioned various data from the marketing planning information D / B 65, the intranet network operation information D / B 66, and the like. In this case, the D / B management server 50 not only plays a role of storing and outputting various data, but also simultaneously plays an intelligent role of efficiently managing the data in the fastest time without overlapping.

In this state, the intranet server 10 includes the customer information management module 41, the contract information management module 42, the contract information summing module 43, the customer information retrieval module 44, and the marketing planning module 45 which will be described later. ), Through the intranet network operation module 46, etc., by systematically controlling the D / B management server 50, the above-described user and customer information, machine information, new contract information, third party machine information, marketing plan The decision of whether to store and extract establishment information, intranet operation information, etc. can be selectively determined. Based on this, each user in the company can manage and manage the marketing management system online and easily.

On the other hand, any user who wishes to enjoy the present invention can freely manage the marketing using the contract information after accessing the marketing management system 100 online using the user terminal 70. Of course, since the intranet network 1 that mediates the user terminal 70 and the marketing management system 100 has almost the same conditions as the external Internet network 2 and the communication protocol, the corresponding user is the marketing management system 100. After the online connection, the user can immediately connect to the Internet network 2 immediately without any further procedure, and finally, can freely visit any web system 3 established in the Internet network 2.

In this case, as shown in the figure, an intrusion blocking module 30 is further disposed between the internet network 2 and the intranet server 10, and the intrusion blocking module 30 is an internet network ( By selectively filtering the online access of external users through 2), it prevents the leakage of internal company information due to illegal external intrusion.

Here, a part of the user terminal 70 guides the marketing management process using the contract information by the user, and also marketing the machine drug information, new contract information, third party machine drug information, and marketing plan establishment information stored by the user. A series of marketing management tools 200 for transmitting to the management system 100 side are already installed. In this case, the foregoing marketing management tool 200 may smoothly perform a series of data exchange processes with the intranet server 10 using, for example, a TCP / IP based socket.

On the other hand, the interface module 20 on the marketing management system 100 side receives various event data output from the user terminal 70 in the state of intermediating between the user terminal 70 and the intranet server 10. 10) and transmits various data output from the intranet server 10 to the user terminal 70.

In addition, the intranet network operation information module 66 performs a smooth signal exchange process with the D / B management server 50 under the control of the intranet server 10, for example, user and customer information D / B 61, A series of user information, customer information, and intranet network operation information previously stored in the intranet network operation information D / B 66 may be selectively extracted and stored, and thus, the detailed information of the intranet server 10 may be selected. It is responsible for supporting the overall operation of the process.

In addition, the intranet network operation information module 46, if an event such as machine drug information search, new contract information storage, third-party machine drug information storage, sum of the machine drug information and new contract information occurs from the user terminal 70, the corresponding event Extracts the information corresponding to the D / B or analyzes the information that has been stored is displayed in a graph, and is responsible for delivering the analysis results to the intranet server (10).

At this time, the customer information management module 41 performs a smooth signal exchange process with the D / B management server 50 under the control of the intranet server 10, thereby allowing the user or user information stored in the D / B to be used. Dedicated to guiding the storage and output at will.

In addition, the above-described contract information management module 42 performs a smooth signal exchange process with the D / B management server 50 under the control of the intranet server 10, whereby the contract information stored in the D / B, for example, It is dedicated to the role of a guide that enables the updating of drug information, new contract information, and other company's drug information in real time according to the user's intention.

Further, if it is determined that the contract information summing event of the customer has occurred from the user terminal 70, the intranet server 70 immediately utilizes the contract information management module 42, and the machine information D / B 62 is used. After extracting the contract information input guide page of the user, which is stored in advance, the dedicated contract information input guide page is transferred to the user terminal 70 via the interface module 20.

Further, the contract information summing module 43 performs a smooth signal exchange process with the D / B management server 50 under the control of the intranet server 10, for example, the machine information D / B 62, a new contract. It is responsible for extracting and adding the machine medicine information and new contract information stored in the information D / B 63 and delivering the sum result to the intranet server 10.

In addition, the customer information retrieval module 44 performs a smooth signal exchange process with the D / B management server 50 under the control of the intranet server 10, for example, from the user terminal 70, for example, "customer information of the user." When a series of customer information retrieval events for retrieving the ", and a series of " customer information retrieval request messages " are transmitted from the intranet server 10 in response thereto, the preceding user and customer information D / B 61 It is responsible for searching for the customer information previously stored in accordance with the search conditions desired by the user, and delivering the search results to the intranet server 10.

In addition, the marketing planning module 45 is responsible for the ideal financial design according to the characteristics and tastes of the customer through a variety of simulations using the results of the sum of the machine drug information, new contract information, third-party machine drug information.

The above-mentioned customer information management module 41, contract information management module 42, contract information summing module 43, customer information retrieval module 44, marketing planning module 45, etc. is made smoothly In this case, the user belonging to the intranet network 1 can update, store, and extract his / her own contract information, as well as establish an ideal marketing plan using the contract information.

On the other hand, as mentioned above, the marketing management tool 200 for guiding the marketing management process by the user is disposed on the user terminal 70 that forms the basis of the present invention.

In this case, as shown in the figure, the marketing management tool 200 is largely composed of a combination of a marketing management module 201, a communication connection module 202, a user interface module 203, and the like.

Here, the marketing management control module 201 checks the event information output from the user interface module 203 while forming a series of signal connection relations with the operating system 71 of the user terminal 70, and checks the corresponding event information. Is responsible for transmitting various information such as retrieval and storage of machine drug information, storage of new contract information, storage of third-party machine drug information, and request information for adding machine drug information and new contract information to the communication connection module 202. In addition, it is responsible for transmitting a variety of information transmitted from the marketing management system 100 to the user terminal 70 via the user interface module 203.

In addition, the communication connection module 202 is connected to the interface module 20 on the marketing management system 100 side through a series of socket communication, and displays various information output from the marketing management control module 201 through the intranet. In addition to the role of transmitting to the server 10, it is also responsible for transferring the various information transmitted from the intranet server 10 to the marketing management control module 201 via the interface module 20.

Hereinafter, a marketing management method using contract information according to an embodiment of the present invention using the marketing management system 100 having the above-described configuration will be described in detail with reference to FIG. 4.

First, by using the present invention, a user belonging to any company that wants to enjoy a series of marketing management processes prepares a computerized environment in which an online connection can be made to the marketing management system 100 by using the user terminal 70. do.

In this state, the user performs a series of login processes, for example, by using a browser 72 installed on the user terminal 70, and exchanges active pages with the intranet server 10 sequentially, thereby registering his or her own user. Is authenticated (step S41).

Through the above-described process, when a series of user login processes are completed, the intranet server 10 immediately utilizes the customer information management module 41 to pre-store the user and customer information D / B 61. After the marketing management main page of the user is extracted, the process of transmitting the extracted marketing management main page to the user terminal 70 through the interface module 20 is performed (step S42).

In this case, the browser 72 of the user side terminal 70 quickly interprets and displays the marketing management main page transmitted from the marketing management system 100 side so that the user can freely manage the marketing management system according to his / her intention. Ensure that a stable infrastructure environment is available.

In this state, the intranet server 10 continuously checks the interface module 20, whereby a customer information search event for searching customer information from the user terminal 70 to the intranet network 1 occurs. It is judged whether or not (step S43).

At this time, if it is determined that a separate customer information search event has not occurred from the user terminal 70, the intranet server 10 proceeds to step S46 to describe the flow later.

However, a user inputs a desired search term (eg, a customer's name, social security number, etc.) into a search term input item of a marketing management main page, selects a search item, and a series of customer information search events occur from the user terminal 70. If it is determined that the intranet server 10 immediately utilizes the customer information retrieval module 44, the intranet server 10 proceeds to the process of retrieving customer information previously stored in the user and customer information D / B 61 (step). S44). In this case, the customer information retrieval module 44 quickly proceeds a series of retrieval routines under the control of the intranet server 10, so that the retrieval information (e.g., customer's contract information) that meets the retrieval conditions entered by the user , Family information, work name, home address, company address, telephone number, etc.) and extracts the search result information that has been extracted to the intranet server 10.

Through the above-described process, if a set of customer search result information corresponding to a search condition input by a user, for example, a search word is secured, the intranet server 10 immediately utilizes the intranet network operation module 46, The process of transmitting the customer information search result page to the user terminal 70 via the interface module 20 is performed (step S45).

In this case, the browser 72 of the user side terminal 70 quickly interprets and displays the customer information search result page transmitted from the marketing management system 100 side, thereby displaying the customer information that meets the user's desired search condition. "To make it easier to see.

In addition, the intranet server 10 continuously checks the interface module 20 to determine whether a contract information summing event has occurred from the user terminal 70 to sum up the customer contract information and the new contract information. (Step S46).

At this time, if it is determined that no separate contract information summing event has occurred from the user terminal 70, the intranet server 10 maintains a series of standby states as in step S47.

However, if the user selects a contract information summing item on the marketing management main page, and it is determined that the contract information summing event of the customer has occurred from the user terminal 70, the intranet server 70 immediately executes the contract information management module ( 42), after extracting the user's contract information input guide page previously stored in the machine information D / B 62, the extracted contract information input guide page via the interface module 20 In operation S48, the process of transmitting to the user terminal 70 is performed.

In this case, the browser 72 of the user side terminal 70 quickly interprets and displays the corresponding contract information input guide page transmitted from the marketing management system 100 side so that the corresponding user displays the contract information of the customer according to his / her intention. To be free to manage.

In this state, the intranet server 10 continuously checks the interface module 20 to determine whether or not a machine medicine information search event of the customer has occurred from the user terminal 70 (step S49).

At this time, if it is determined that no separate medication information search event has occurred from the user terminal 70, the intranet server 10 proceeds to the flow to step S50 to maintain a series of standby state.

However, if it is determined that the user inputs a machine medicine information search item of the corresponding contract information input guide page and a series of machine medicine information search events have occurred from the user terminal 70, the intranet server 10 immediately manages the contract information. Using the module 41, the machine drug information D / B 62 extracts the machine drug information of the corresponding customer (step S51), and analyzes the machine drug information of the corresponding customer that has been extracted, and operates the intranet network operation information module ( 46), the graph is displayed using the interface, and the analysis result is transmitted to the user terminal 70 through the interface module 20 (step S52).

In this case, the browser 72 of the user side terminal 70 quickly interprets the medication information of the corresponding customer transmitted from the marketing management system 100 side and displays the graph.

Thereafter, the intranet server 10 continuously checks the interface module 20 to determine whether a new contract information input event of the corresponding customer has occurred from the user terminal 70 (step S53).

At this time, if it is determined that a separate new contract information input event has not occurred from the user terminal 70, the intranet server 10 proceeds to step S54 to maintain a series of standby states.

However, if it is determined that the user inputs new contract information of the customer in the new contract information input item of the corresponding contract information input guide page and a series of new contract information input events have occurred from the user terminal 70, the intranet server 10 Immediately stores the new contract information in the new contract information D / B 63 by utilizing the contract information management module 42, and stores the result of the storage via the interface module 20, the user side terminal 70. In step S55, the process of transmitting is performed.

Thereafter, the intranet server 10 continuously checks the interface module 20 to determine whether or not the sum of the medicine contract information and the new contract information of the corresponding customer has occurred from the user terminal 70 (step S56).

At this time, if it is determined from the user terminal 70 that the separate sum of the drug information and new contract information of the corresponding customer does not occur, the intranet server 10 proceeds to the flow to step S57, maintaining a series of standby state do.

However, if the user selects the sum of the mechanical contract information and the new contract information on the corresponding contract information input guide page and determines that a series of mechanical contract information and the new contract information sum event has occurred from the user terminal 70, the intranet server 10 ) Immediately proceeds with the process of adding up the contract information and new contract information of the customer using the contract information summing module 43 (step S58).

Subsequently, the results of the sum of the drug information and the new contract information of the corresponding customer are displayed in a graph as shown in FIG. 2C using the intranet network operation information module 46, and the analysis result is displayed on the user side via the interface module 20. Transmission to the terminal 70 (step S59).

In this case, the browser 72 installed in the user side terminal 70 quickly interprets and displays the result of adding the medicine contract information and the new contract information transmitted from the marketing management system 100 side, so that the user displays the mechanical medicine information and the new medicine. It is easy to check the result of the sum of the contract information through the graph.

Marketing management method using the contract information according to another embodiment of the present invention will be described with reference to the flowchart of FIG.

First, the intranet server 10 continuously checks the interface module 20 to determine whether the corresponding machine information input event has occurred from the user terminal 70 (step S501).

At this time, if it is determined that no separate medication information input event has occurred from the user terminal 70, the intranet server 10 proceeds to step S502 to maintain a series of standby states.

However, if the user selects the machine information input item of the contract information input guide page and judges that a series of company information input events have occurred from the user terminal 70, the intranet server 10 immediately inputs the input. Process the stored drug information in the machine information D / B (62) by using the contract information management module 42, and analyzes the information of the company's own drug information to calculate the analysis results, and then the interface module Through the step 20, the process of transmitting to the user side terminal 70 is performed (step S502).

Thereafter, the intranet server 10 continuously checks the interface module 20 to determine whether the corresponding new contract information input event has occurred from the user terminal 70 (step S503).

If the user selects a new contract information input item of the corresponding contract information input guide page and judges that a series of new contract information input events have occurred from the user terminal 70, the intranet server 10 immediately inputs the new contract information. The contract information is stored in the new contract information D / B 63 by using the contract information management module 42 (step S504), and after analyzing the new contract information, the company information and the relevant company's machine information The contract information is added up (step S505). The summation result is displayed as a graph using the intranet network operation information module 46, and then a process of transmitting to the user terminal 70 via the interface module 20 is performed (step S506).

In this case, the browser 72 installed in the user side terminal 70 quickly interprets the result of adding up the company's drug information and new contract information transmitted from the marketing management system 100 side, and displays it as shown in FIG. 3A. By doing so, the user can easily check the result of the sum of the medicine contract information and the new contract information through the graph.

On the other hand, if the user selects the machine information input item of the contract information input guide page and it is determined that a series of third party machine information input event has occurred from the user terminal 70, the intranet server 10 immediately, Store the inputted third party's machine drug information in the third party machine drug information D / B 64 using the contract information management module 42, analyze the company drug information, and then calculate an analysis result. The process proceeds (step S507).

Thereafter, the intranet server 10 continuously checks the interface module 20 to determine whether a corresponding new contract information input event has occurred from the user terminal 70 (step S508).

If the user selects a new contract information input item of the corresponding contract information input guide page and judges that a series of new contract information input events have occurred from the user terminal 70, the intranet server 10 immediately inputs the newly entered information. The contract information is stored in the new contract information D / B 63 using the contract information management module 42 (step S509), and after analyzing the new contract information, the corresponding third party machine information and new The contract information is added up (step S510). The summation result is displayed as a graph using the intranet network operation information module 46, and then the corresponding analysis result is transmitted to the user terminal 70 through the interface module 20 (step S506). .

In this case, the browser 72 installed in the user side terminal 70 quickly interprets the sum of the third party machine information and the new contract information transmitted from the marketing management system, and displays the result as shown in FIG. It is easy to check the result of adding the contract information and new contract information through the graph.

After step S505 and step S510, the intranet server 10 continuously checks the interface module 20 to determine whether or not a marketing plan establishment event has occurred from the user terminal 70 (step S511).

At this time, if it is determined that no separate marketing planning event has occurred from the user terminal 70, the intranet server 10 proceeds to step S512 to maintain a series of standby states.

If the user checks the result of the sum of the third party drug information and the new contract information through a graph, the user selects a marketing plan item on the corresponding marketing management main page and sets a series of marketing plan events from the user terminal 70. Is determined to occur, the intranet server 10 immediately utilizes the marketing planning module 45 to generate the characteristics of the customer through various simulations using the result of adding the company contract information and the new contract information. And develop the ideal plan according to the taste, save the planning result in the planning information D / B (65), and then display the graph using the intranet network operation information module (46), and display the analysis result. The process of transmitting to the user terminal 70 is performed via the interface module 20 (step S513).

The marketing management method using the above-described contract information may be performed for customer management and financial planning in insurance, finance, fund, and financial.

Although the preferred embodiments of the present invention have been described in detail above, it will be understood by those skilled in the art that the present invention may be modified or modified in various ways. Therefore, changes of the embodiments of the present invention will not be able to escape the technical scope of the present invention.

As described above, the present invention sums up the drug information of the company or the company and the new contract information of the new subscription, which can be established in the past, so that the accurate marketing plan can be established.

In addition, by showing the information of the past mechanical drugs in the graph, it is possible to design the marketing as much as the shortage can provide accurate information to the customer.

Claims (5)

The marketing management system connected to the intranet network selectively connects to the intranet network, and according to the user's computer operation, the machine drug information retrieval and storage request information, machine drug information, new contract information, and third-party machine drugs for marketing management Selectively proceeding to an arbitrary user-side terminal having a marketing management tool for selectively transmitting the sum request information of the information, marketing planning information, mechanical medicine information, and new contract information to the marketing management system; Determining whether a machine medicine information search event for searching for machine medicine information has occurred from the user terminal; When the drug information search event occurs from the user terminal, the previously stored machine medicine information is searched, machine medicine information corresponding to the customer information is extracted, and the extracted drug information is transmitted to the user terminal. Making a step; Determining whether a new contract information input event of a customer for establishing a new contract has occurred from the user terminal; When the new contract information input event occurs from the user terminal, storing new contract information input from the user terminal, and transmitting the storage result to the user terminal; Judging whether an event for adding the medicine contract information and the new contract information for the sum of the medicine contract information and the new contract information has occurred from the user terminal; When the sum of the machine-drug information and the new contract information occurs from the user side terminal, adding the machine-drug information and the new contract information and transmitting the sum result to the user-side terminal using the contract information, characterized in that Marketing management method. The method of claim 1, Calculating an analysis result using the own medication information when the own medication information is input from the user terminal; Determining whether a new contract information input event for establishing a new contract has occurred from the user terminal; Storing new contract information input from a user terminal when a new contract information input event occurs from the user terminal; Determining whether a company event information and a new contract information summing event have occurred from the user terminal to add the company drug information and the new contract information; When the company's own drug information and new contract information summing event occurs from the user terminal, adding the company's drug information and new contract information and transmitting the sum result to the user's terminal, the contract information comprising: Marketing management method used. The method of claim 1, Calculating the analysis result using the third-party machine information when the third-party machine information is input from the user terminal; Determining whether a new contract information input event for establishing a new contract has occurred from the user terminal; Storing new contract information input from a user terminal when a new contract information input event occurs from the user terminal; Determining whether a sum event of the third party machine information and the new contract information for adding the third party machine information and the new contract information has occurred from the user terminal; If the third party machine agreement information and the new contract information addition event occurs from the user terminal, the third party machine information and the new contract information, the sum of the contract information, characterized in that it comprises the step of transmitting the result to the user terminal terminal Marketing management method used. The method of claim 1, The marketing management method is a marketing management method using the contract information, characterized in that the insurance, finance, fund (Fund), customer management in the financial (Financial), financial design. The method of claim 1, The sum of the drug information and the new contract information is displayed in a graph using the intranet network operation information module, and then the corresponding analysis result is transmitted to the user terminal through the interface module. How to manage your marketing.