KR100451437B1 - Method and system for providing marketing information service using portable ic card with a wireless receiver and transmitter - Google Patents

Abstract

The marketing information providing service system using a portable composite card having a wireless transmission / reception function according to the present invention receives a mobile communication terminal group for providing a portable card by inputting selection information for purchase reference, selection information for purchase reference, and then closes the marketing information. It is composed of a portable composite card for providing to the service server and receiving and displaying marketing information corresponding thereto, and a marketing service server for providing the portable composite card with marketing information corresponding thereto after receiving selection information for purchase reference. Through the marketing information desired by the service user can be provided from the most closest companies whenever necessary, there is an effect that the service user can efficiently shop using the marketing information provided by the closest companies.

In addition, it is possible to use the credit card more widely by receiving marketing information desired by the service user by a credit card having a wireless transmission / reception function.

Description

TECHNICAL AND SYSTEM FOR PROVIDING MARKETING INFORMATION SERVICE USING PORTABLE IC CARD WITH A WIRELESS RECEIVER AND TRANSMITTER}

The present invention relates to a technique for servicing marketing information, and more particularly, to a marketing information system using a portable composite card having a wireless transmission / reception function suitable for receiving selection information and marketing information for purchase reference input from a service user through a data communication network; It is about a method.

In recent years, more and more people use credit cards, which provide many benefits as a means of payment for electronic commerce and purchase of goods. Accordingly, credit cards have been developed in various forms.

In general, people compare prices and product quality comparison sites on the Internet to get information about what they want to buy or to get cheaper and better quality items before purchasing them on e-commerce and offline. He is getting information about the item he wants.

Looking at the information providing means so far, access to the web server using his computer to receive the information service, which requires a lot of time to travel around the site, there is a problem, of course, a website with a comparison function If marketing information is provided from, it can save some time.

At this time, the user who received the marketing information online purchases the item online using the marketing information and then uses the credit card as a payment means.

However, as described above, when a user directly accesses a corresponding service site and is provided with marketing information online, not only the user does not want to receive information, but also a long time for information transmission.

Such a marketing information service method using online has a problem in that it can not match the preferences and inclinations of users who change from time to time.

In addition, credit cards, a means of payment on-line and off-line, have been used only for payment of goods, and there are no proposals for additional technical marketing to make the use of credit cards more convenient.

An object of the present invention is to solve the problems of the prior art as described above, using the company server for transmitting the marketing information provided by the service provider to a portable composite card having a wireless transmission and reception function to provide the marketing information desired by the service user The present invention provides a marketing information service system and method using a portable composite card having a wireless transmission / reception function that can be provided to a service user in real time.

According to an aspect of the present invention, there is provided a marketing information service system for providing a marketing information corresponding to a purchase reference selection information requested by a service user to a service user using a data communication network. A mobile communication terminal group comprising a plurality of mobile communication terminals each capable of transmitting the purchase reference selection information generated accordingly to each corresponding portable composite card through the data communication network, and the purchase reference selection from each corresponding mobile communication terminal. When the information is received, a plurality of portable devices for transmitting marketing information to a certain marketing service server along with a unique card identification number assigned to the user, requesting marketing information, and visually displaying the marketing information received from the arbitrary marketing service server. Portable suit made of compound cards A group of marketing information storage means including a card group, at least one marketing information storage means for storing a plurality of marketing information for providing a marketing service, and when the portable composite card requires a service, received selection information for purchase reference Marketing using a portable composite card comprising a marketing service server group comprising at least one marketing service server for extracting the marketing information corresponding to the marketing information storage means from the corresponding marketing information storage means to the arbitrary portable composite card through the data communication network. Provides an information service system.

In addition, the present invention provides a marketing information service method for providing the service user with marketing information corresponding to the purchase reference selection information requested by the service user using a data communication network, using any mobile communication terminal and the data communication network. Inputting selection information for purchase reference of a user to an arbitrary portable composite card, transmitting the input purchase selection information for purchase reference to an arbitrary marketing service server through the data communication network, and requesting marketing information; When the information request is received, retrieving marketing information corresponding to the selection information for purchase reference in response thereto, and transmitting and displaying the retrieved marketing information to the arbitrary portable composite card through the data communication network. Using a portable composite card Provides a method of servicing information.

1 is a block diagram of a marketing information service system using a portable composite card having a wireless transmission and reception function according to the present invention,

2 is a block diagram of a portable composite card having a wireless transmit / receive function applied to the present invention;

3 is a flowchart illustrating a process of providing a marketing information service to a service user using a portable composite card having a wireless transmission / reception function according to an embodiment of the present invention;

4 is a flowchart illustrating a process of providing a marketing information service to a service user using a portable composite card having a wireless transmission / reception function according to another embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

100: mobile communication terminal 200: data communication network

300: portable composite card 310: data processing unit

320: control unit 330: display unit

340: power supply unit 350: card information unit

360: storage 400: service provider group

400/1 ∼ 400 / n: Service Provider

410: data transmission and reception unit 420: marketing information database

430: Vendor Server

There may be a plurality of embodiments of the present invention, hereinafter with reference to the accompanying drawings will be described in detail a preferred embodiment. Those skilled in the art will better understand the objects, features and advantages of the present invention through this embodiment.

1 is a block diagram of a marketing information service system using a portable composite card having a wireless transmission and reception function according to the present invention.

Referring to FIG. 1, the marketing information service system of the present invention includes a mobile communication terminal 100 capable of a wireless data communication service such as a wireless internet, a data communication network 200 to which a wireless internet is connected, a portable composite card 300, A service provider group 400 of a plurality of service providers 400/1-400 / n serving marketing information, each service provider (eg, 400/1) having a data transmitter 410; ), The marketing information DB 420 and the company server 430, respectively.

The mobile communication terminal 100 is, for example, a mobile communication terminal such as a cellular phone, a PCS, a PDA, or an IMT-2000. The mobile communication terminal 100 is used as a tool for a service user to access the portable composite card 300. The communication terminal is equipped with a data communication module capable of short-range communication.

The data communication network 200 is a wireless communication network for local area communication, and includes a Bluetooth, a wireless LAN, and the like.

The portable composite card 300 is a card possessed by a service user, for example, a card having a combination of functions such as payment, public transportation, etc., for purchase reference received from the mobile communication terminal 100 of the service user. The selection information is transferred to the service provider (eg 400/1) in the vicinity of the portable composite card 300 (ie, when a service user having the portable composite card enters the service area of a specific service provider). Wireless transmission and receiving various marketing information (eg, sale information about a specific product, price information of a specific product, etc.) provided from a service provider and displayed on the display unit 330.

For example, as illustrated in FIG. 2, the portable composite card 300 includes a data processor 310, a controller 320, a display unit 330, a power supply unit 340, a card information unit 350, and a storage unit. 360.

Referring to FIG. 2, the data processor 310 processes an RF signal, and transmits the received RFC to the controller 320 when the purchase user's selection information for the service user is received from the mobile communication terminal 100 of FIG. 1. When the selection information for purchase reference input by the service user is provided from the control unit 320, the control unit 320 converts the selection information into an RF signal and transmits the converted signal. At this time, the RF signal of the selection information for purchase reference sent out is the data of the corresponding service provider 400/1 when the portable composite card 300 enters a service area provided by an arbitrary service provider 400/1. It will be received via the transceiver.

The control unit 320 determines whether the service user is in the service area of the service provider 400/1, and if the service user is in the service area of the service provider 400/1, the data processing unit ( The card identification number stored in the card storage unit 350 capable of identifying the purchase reference information and the portable composite card 300 of the service user input from 310 are transmitted to the data processor 310. On the other hand, if the service user is not in the service area of the service provider 400/1, the control unit 320 transmits a predetermined message to the display unit 340, and counts the time set by the control unit 320 to service the service. The presence of the service provider 400/1 in the area is determined again. In addition, the controller 320 determines whether the information input from the data processor 310 is marketing information received from the service provider 400/1 or selection information for purchase reference input from the service user, and according to the determination result. The marketing information is displayed on the display unit 340 or the selection information for purchase reference is transmitted to the data processor 310.

The display unit 330 receives and displays marketing information received from the service provider 400/1 from the controller 320, and the portable composite card 300 provides a service provided by any service provider 400/1. If not entered into the area, the control unit 320 receives a predetermined message and displays it.

The power supply unit 340 is connected to the control unit 320 to serve as a general power supply of the portable composite card 300.

The card information unit 350 stores a card identification number for identifying the service user, and when the purchase reference selection information input from the service user is input to the control unit 320 via the data processing unit 310, the service user The purchase reference information of the and the card identification number of the card information unit 350 is provided to the data processing unit 310 via the control unit 320.

The storage unit 360 does not include the portable composite card 300 in the service area provided by any service provider 400/1, or provides marketing information corresponding to the selection information for purchase reference input by the service user. If there is no service provider 400/1 to provide, it stores the selection information for purchase reference transferred from the transferred control unit 320.

Each service provider in the service provider group 400 is a portable multi-card merchant that provides marketing information, and the like. For example, purchase information input by the service user using the mobile communication terminal 100 (for example, purchase). Item) to be transmitted via a portable composite card 300 having a wireless transmission / reception function possessed by the service user, and the portable service user carries the marketing information searched based on the received purchase reference information. Service with a composite card (300).

The data transmission / reception unit 410 receives the purchase reference selection information, which is an RF signal transmitted from the data processing unit 310 of the portable composite card 300, transmits the received information to the company server 430, and the service user from the company server 430. When marketing information corresponding to the selection information for purchase reference of is provided, it is converted into an RF signal and transmitted. At this time, the RF signal of the marketing information transmitted will be received through the data processing unit 310 of the portable composite card (300).

The marketing information DB 420 is a marketing information storage means. The marketing information DB 420 includes various marketing information (for example, price discount, advertisement, sale information, price information for each item, etc.) and service performed by the service provider 400. The user receives the portable compound card 300 and stores the card identification number assigned to the portable compound card 300.

The company server 430 is a means for transmitting and receiving marketing information and selection information for purchase reference. The company server 430 searches whether the marketing information corresponding to the information received from the data transmitting and receiving unit 410 exists in the marketing information DB 420, and retrieves the retrieved marketing information. To the data transmission / reception unit 410.

A process of servicing marketing information according to the present invention using the marketing information providing service system of the present invention having the above-described configuration will be described.

Example 1

3 is a flow chart for providing marketing information to a service user according to an embodiment of the present invention.

First, the purchase reference selection information input by the service user to the mobile communication terminal 100 is converted into an RF signal by the mobile communication terminal 100 to convert the portable composite card 300 through a data communication network 200 such as Brutus. It is transmitted to the data processor 310 (S301, S302).

The RF signal which is selection information for purchase reference of the service user transmitted to the data processing unit 310 is transmitted to the control unit 320 of the portable composite card 300. The control unit 320 receiving the RF signal determines that the selection information for the purchase reference transmitted from the service user and transfers the selection information for the purchase reference of the service user and the card identification number stored in the card information unit 350 to the data processing unit 310. do. At this time, the data processing unit 310 converts the selection information for purchase reference of the service user and the card identification number into an RF signal to convert an arbitrary service provider 400/1 in the service area through a data communication network 200 such as Brutus. The data transmission and reception unit 410 is transmitted (S303).

The data transmitting / receiving unit 410 receiving the RF signal is transmitted to the company server 430 of the service provider 400/1, and the company server 430 of the received service provider 400 refers to the purchase of the service user. The marketing information corresponding to the dragon selection information is retrieved from the marketing information DB 420, and it is determined whether the marketing information desired by the service user is in the marketing information DB 420 (S304 and S305).

As a result of the determination in step 305, when there is no marketing information desired by the service user, the company server 430 transmits a message indicating that there is no information to display to the data transceiver 410, and the data transceiver 410 receives the message. Converts the message into an RF signal and transmits the message to the portable composite card 300 corresponding to the card identification number through a data communication network 200 such as Brutus (S306).

The data processing unit 310 of the portable composite card 300 converts the RF signal of the message into a form that can be displayed on the display unit 340 and transmits the converted message to the control unit 320. There is no information ”is displayed on the display unit 330 of the portable composite card 300 (S308).

When there is marketing information desired by the service user, the company server 430 transmits the marketing information retrieved from the marketing information DB 420 to the data transmission / reception unit 410, and the received data transmission / reception unit 410 receives the marketing information. Converts the RF signal into RF signal and transmits the marketing information to the portable composite card 300 having the corresponding card identification number through the data communication network 200 such as Brutus (S307).

The data processor 310 of the portable composite card 300 converts the RF signal, which is marketing information, into a form that can be displayed on the display unit 340, and transmits the converted RF information to the controller 320, and the controller 320 that receives the converted marketing information is The marketing information desired by the service user is displayed on the display unit 330 of the portable composite card 300 (S308).

Therefore, the service user can simply and easily obtain the marketing information desired by the user.

Example 2

4 is a flowchart illustrating providing marketing information to a service user according to another exemplary embodiment of the present invention.

First, the purchase reference selection information input by the service user to the mobile communication terminal 100 is converted into an RF signal by the mobile communication terminal 100 to convert the portable composite card 300 through a data communication network 200 such as Brutus. The data is transmitted to the data processing unit 310 (S401, S402).

The RF signal which is selection information for purchase reference of the service user transmitted to the data processing unit 310 is transmitted to the control unit 320 of the portable composite card 300. The control unit 320 having received the purchase reference selection information of the service user determines that the purchase reference selection information is transmitted from the service user and stores the stored information in the storage unit 350 of the portable composite card 300 (S403).

The purchase reference selection information of the service user stored in the storage unit 360 is RF-converted by the data processing unit 310 together with the card recognition number stored in the card information unit 350, and the purchase reference selection information and the RF card which is the card recognition number. The signal is transmitted to the data transceiver 410 of the service provider 400/1 in the service area through the data communication network 200 such as Brutus (S404).

After the time set by the controller 320 of the portable composite card 300 elapses, the controller 320 determines whether there is a response signal from the service provider 400/1 in the service area (S405).

As a result of the determination in step 405, when there is no response signal from any service provider 400/1 in the service area, the controller 320 counts the preset time (S406), and returns to step 404 for the portable composite card. Any service provider 400/1 in the service area via the data processor 310 along with the card identification number stored in the card information unit 350 is inputted by the service user stored in the storage unit 360 of 300. Resend to.

On the other hand, when there is a response signal from any service provider 400/1 in the service area, the data transmission and reception unit 410 receiving the RF signal transmitted from the data processing unit 310 of the portable composite card 300. Is transmitted to the company server 430 of the service provider 400/1, and the company server 430 of the service provider 400 receives the marketing information corresponding to the selection information for the purchase reference of the service user. The search is made in the DB 420, and it is determined whether the marketing information DB 420 has the marketing information desired by the service user (S407 and S407).

As a result of the determination in step 407, if there is no marketing information desired by the service user, the company server 430 transmits a message indicating that there is no information to display to the data transceiver 410, and the data transceiver 410 receives the message. Converts the message into an RF signal and transmits the message to the portable composite card 300 corresponding to the card identification number through the data communication network 200 such as Brutus (S409).

The data processor 310 of the portable composite card 300 converts the RF signal of the message into a form that can be identified by the service user, and transmits the message to the controller 320, and the controller 320 receiving the message transmits the message to the portable composite card. The display unit 330 of the card 300 is displayed (S411).

When there is marketing information desired by the service user, the company server 430 transmits the marketing information retrieved from the marketing information DB 420 to the data transmission / reception unit 410, and the received data transmission / reception unit 410 transmits the marketing information. It converts the RF signal and transmits the marketing information to the portable composite card 300 having the corresponding card identification number through the data communication network 200 such as Brutus (S410).

The data processing unit 310 of the portable composite card 300 converts the RF signal, which is marketing information, into a form that can be identified by the service user, and transmits it to the control unit 320, and the control unit 320 that receives the marketing information receives the marketing information. Is displayed on the display unit 330 of the portable composite card 300 (S411).

As described above, the present invention is a portable device that receives the purchase reference selection information input to the mobile communication terminal of the service user, and transmits the purchase reference selection information to the service provider to receive the marketing information provided from the service provider. By providing the marketing information desired by the service user in real time by using the composite card and the marketing information providing service system that searches for marketing information provided by the service provider and transmits the marketing information required by the service user to the portable composite card. Whenever the marketing information desired by the user is provided from the nearest provider, the service user has the effect of efficiently shopping using the marketing information provided by the nearest provider.

In addition, it is possible to use the credit card more widely by receiving marketing information desired by the service user by a credit card having a wireless transmission / reception function.

On the other hand, the present invention is not limited to the above-described embodiment, various modifications are possible by those skilled in the art within the spirit and scope of the present invention described in the claims to be described later.

Claims (8)

delete delete delete In the marketing information service system for providing the service user with marketing information corresponding to the purchase reference selection information requested by the service user using a data communication network, A mobile communication terminal group comprising a plurality of mobile communication terminals each capable of transmitting the purchase reference selection information generated according to a user operation to each corresponding portable composite card through the data communication network; When the selection information for purchase reference is received from each corresponding mobile communication terminal, it is sent to an arbitrary marketing service server with a unique card identification number assigned to the mobile communication terminal to request marketing information, and from the any marketing service server. A portable composite card group consisting of a plurality of portable composite cards for visually displaying received marketing information; A marketing information storage means group including at least one marketing information storage means for storing a plurality of marketing information for providing a marketing service; And When any portable composite card requests a service, at least one marketing information corresponding to the received purchase reference selection information is fetched from the corresponding marketing information storage means and transmitted to the arbitrary portable composite card through the data communication network. Marketing information service system using a portable composite card consisting of a marketing service server group including a marketing service server. 5. The portable purchase card of claim 4, wherein each of the portable composite cards further comprises information storing means for temporarily storing the selection information for purchase reference, and the stored purchase until marketing information corresponding to the selection information for purchase reference is received. A marketing information service system using a portable composite card, characterized by repeatedly transmitting reference selection information through the data communication network at predetermined time intervals. A marketing information service method for providing marketing information corresponding to purchase information for purchase reference requested by a service user to the service user using a data communication network, Inputting selection information for a purchase reference of a user to an arbitrary portable composite card using an arbitrary mobile communication terminal and the data communication network; Requesting marketing information by transmitting the input purchase reference information to an arbitrary marketing service server through the data communication network; When the information request is received, retrieving marketing information corresponding to the selection information for purchase reference in response thereto; And And transmitting the searched marketing information to the arbitrary portable composite card through the data communication network to display the searched marketing information. The portable composite card according to claim 6, wherein the arbitrary portable composite card transmits a unique card identification number given to the user together with the purchase reference selection information to the marketing service server. Marketing Information Services Method. The method of claim 6 or 7, wherein the service method is: Temporarily storing the input selection information for purchase reference; Requesting marketing information by repeatedly transmitting the stored purchase reference selection information at a predetermined time interval through the data communication network; And And repeating the repeated transmission process until there is a response to an information request from an arbitrary marketing service server.