KR100411935B1 - 3-Dimensional Stereo Advertising System Based Upon Internet And Method Of Using It - Google Patents

Abstract

The present invention relates to an internet-based 3D stereoscopic advertisement system and an advertisement method using the same. When an advertiser transmits advertisement content to the advertisement system server through the Internet together with the advertisement hope fact, the advertisement system server based on the transmitted advertisement content 3D stereoscopic projection image composition and control signals are created and organized according to time zones, and transmitted to one or more advertisement system clients so that the advertisement system clients can be screened on the advertisement system client. This includes a configuration that screens by time zone through a possible content player. According to the present invention, an advertiser can easily deliver an advertisement request to the advertising agency and, in some cases, the advertising content through the Internet, and the advertising agency has a three-dimensional stereoscopic projection system installed in various places based on this. It can be used to deliver a compelling advertising message to the general public, and in particular, the advertising delivered in this way has a greater effect of attracting the public's attention than the conventional two-dimensional advertising media, thereby effectively achieving the original purpose of advertising can do.

Description

3-Dimensional Stereo Advertising System Based Upon Internet And Method Of Using It}

The present invention relates to an internet-based three-dimensional stereoscopic image advertising system and an internet-based advertising method using the same. Specifically, when the advertisement content and its contents are delivered to one or more projection systems through the Internet, It provides the construction of a system in which stereoscopic advertising can be appealed to the public through the projection image system.

Advertisement is one of the methods of delivering desired information or contents to a specific person or an unspecified person, and is one of the most important matters for a private business or a company. Such advertisements are performed using airwaves, terrestrial waves, or printed matters. Existing print media advertisements (newspapers, magazines, leaflets, etc.) and image media advertisements (TV, radio, multicube, outdoor billboards, etc.) all use two-dimensional media. It is done through.

Advertisements using two-dimensional media are so popular with the public that they are as common as they have been throughout the long history. However, since many businesses and companies each use advertisements to deliver the desired message to the public, it is not easy to get attention in the conventional general manner. Advertisement first needs to attract the public's attention and deliver the content of the advertisement efficiently. In other words, it is necessary to be able to focus the attention of the target group, and then to imprint the message to be communicated to the individual. Therefore, if the public's attention can be focused, the first stage of advertising is successfully performed, and as one of such methods, it is required to deliver advertisements through new media.

On the other hand, the Internet has made a point in the advertising method in that it conveniently connects advertisers, advertising agencies, and the general public through one open communication network. Through the Internet, advertisers can directly deliver advertisements and advertisement content to an advertising agency, and the advertising agency can advertise on a specific site in the manner desired by the advertiser and deliver it to the general public. However, in spite of such convenience and directness, contents are delivered through a two-dimensional display medium called a computer monitor, and thus the effect of advertising being imprinted on the public is inferior. Therefore, the efficiency of the advertisement through the Internet is a lot of problems.

Accordingly, an object of the present invention is to solve the problems of the prior art and to solve the technical problems that have been requested from the past. Specifically, the purpose of the present invention is to provide an internet-based three-dimensional stereoscopic advertising system using a three-dimensional display medium called a three-dimensional projection image system as an advertisement delivery means and synchronizing with the Internet to further enhance the effect of the advertisement contents being imprinted to the public. It is done. It is another object of the present invention to provide a method of performing a three-dimensional stereoscopic projection image advertisement through the Internet using such a system.

1 is a schematic configuration diagram of an internet-based 3D stereoscopic advertisement system according to an embodiment of the present invention;

2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention in which a plurality of advertisement system clients are connected via the Internet;

3 is a schematic structural diagram according to one embodiment of a three-dimensional stereoscopic image system of the present invention;

4 is a schematic diagram of an embodiment in which the combination of the background image and the projection image according to FIG. 3 is implemented in the system;

FIG. 5 is a comparison diagram of an example of representation of the three-dimensional stereoscopic image system of FIG. 4 in comparison with the prior art; FIG.

6 is an explanatory diagram showing an example of a series of advertisement contents according to the advertisement system of the present invention step by step;

7 is a configuration diagram organized so that a plurality of advertising content can be screened sequentially;

8 is a flowchart of a process in the case where an advertiser wants to update advertising content in the advertising method according to an embodiment of the present invention;

9 is a flowchart illustrating a process of a case where an advertiser wants to modify an existing advertisement configuration in an advertisement method according to an embodiment of the present invention.

In order to achieve this object, the Internet-based three-dimensional stereoscopic advertising system of the present invention,

(A) Web server (Web Server) for displaying information about the advertising system to the advertisers connected through the Internet, and provides an advertiser interface for ordering / editing / updating of advertising content material; A monitoring server which collects / monitors / controls information on the advertisement system client and transmits commands such as editing / updating the advertiser's data through the web server to the advertisement system client; A contents server that manages all materials related to the advertisement system server and delivers advertisement contents to the advertisement system according to a user's request; And a contents database for storing all materials related to the advertisement system.

(B) a monitoring client which informs the monitoring server of the advertisement system server of its status, receives and receives a command from the advertisement system server, and transmits a data update command to a content manager; A Contents Manager for contacting the content server of the advertisement server and receiving the data according to an instruction from the monitoring client; A contents player for displaying advertisement contents according to a rule written by a monitoring client; And one or more advertising system clients, including a Contents Database storing all material related to the advertising system client. And

(C) includes the Internet connecting them.

If necessary, the user accesses the advertisement system server via the Internet in ordering an advertisement, delivering the advertisement content, updating the advertisement content, and / or modifying the advertisement organization. May include an advertiser server.

In the advertisement system server, a web server, a monitoring server, a content database, etc. are connected to a hub and connected to one or more of the advertisement system clients, an advertiser server, or other access means through a router. . In some cases, other systems that extend or enhance the capabilities of Merchant Server or other ad system servers that perform functions such as advertiser requirements analysis, advertising costs, advertising orders, and payments are added. Can be.

The advertisement system server prepares the contents of the 3D stereoscopic projection image advertisement as contents that can be operated by the advertisement system client, and sends the contents of the advertisement system client to the advertisement system client through the Internet. The transmission status to the advertisement system client such as the advertisement content and the operation status therein are received by the monitoring server, and the operator of the advertisement system server confirms / supervises it. The advertisement system client receives the advertisement content through the content manager and displays the three-dimensional stereoscopic projection image of the advertisement content in the content player in the order organized by time zone under the control of the monitoring client. The screening status in the content player is transmitted by the monitoring client to the advertisement system server.

1 schematically shows an example of an Internet-based advertising system according to an embodiment of the present invention. Based on this, referring to more detailed description of the operation of the configuration, an advertiser may use his or her own server or computer terminal. When the advertisement is delivered through the Internet connected to the fact and in some cases, the advertisement contents are delivered to the web server of the advertisement system server, the web server checks the contents and requests additional information from the advertiser, and based on the obtained contents. The 3D stereoscopic projection image and the contents thereof are organized by time zone, stored in a content database, and then transmitted to the monitoring server. When the monitoring server sends it to the monitoring client on one or more advertising system clients, the monitoring client instructs the content manager to receive the data, and the content manager sends the data server the data stored in the content database of the advertising system server. It stores the downloaded data in the database of the advertisement system client. When the content server reports the download completion to the monitoring client, the monitoring client reports it to the monitoring server. When the set time comes, the advertisement content stored in the content database of the advertisement system client is reproduced as a three-dimensional stereoscopic projection image by the content player in accordance with the programming time zone.

If the component having the above function is satisfied, each server and system constituting the advertisement system server may be configured as one server.

The 3D stereoscopic projection system client is installed in one or more places to be used to deliver the advertising message, such as public places where the general public gathers a lot, or the building of the advertiser. 2 schematically illustrates a configuration according to an embodiment of the present invention in which a plurality of advertisement system clients are connected to an advertisement system server via the Internet.

A content player, which is one component of the present invention, is a device for producing a three-dimensional stereoscopic projection image of advertising content, comprising: an optical source including an image source, a background image source, a beam splitter, a spherical concave mirror, and the optical means. It includes one or more three-dimensional stereoscopic projection system consisting of control means for controlling the operation of the advertising content in the.

More specifically, (A) a projection image source that provides an image in which focus is partially transmitted and partially reflected by the beam splitter and a position protruded from the system by reflection by a spherical concave mirror, (B) beam splitter A background source providing an image projected by reflection or transmission by (C) a spherical concave mirror, (D) a beam splitter inclined at about 45 degrees located in an optical path between the image sources and the mirror, and (E) And an image source controller for providing and controlling the image content displayed on the projection image source and the background image source.

The beam splitter may be a 50% transmission / 50% reflection (50T / 50R) type beam splitter, wherein light emitted from the projected source partially passes through or reflects the beam splitter at an approximately 50:50 ratio. The reflection is reflected on the spherical concave mirror and starts to converge, forming a focal point at a specific position outside the system, thereby forming an image of the projected image source outside the system. Therefore, when viewed from the viewer's position, the image of the projected image source appears to protrude. Since the position of the image is determined by the focal point or radius of the spherical concave mirror, it can be changed as necessary, or can be determined by changing the position of the image source. In some cases, the above ratio may use a beam splitter other than 50T / 50R.

Preferably, in order to remove the ghost image created by projecting a light source or an image ("external light") outside the system into the system, in the configuration of the optical element, (F) beam splitter and spherical concave mirror Circular polarization means for circularly polarizing the light beam, located in the optical path therebetween, and (G) linear polarization means for linearly polarizing the light, located in the optical path between the beam splitter and the end of the optical path on which the projected image is formed. . As one example of the circularly polarized means, a quarter wave plate may be used.

When the image source control unit receives a screening command signal from the monitoring client at the set time, the image source control unit receives the advertisement contents and their contents from the contents database of the advertisement system client to drive the projection image source and the background image source.

Looking at the more specific content of the video source controller that can be driven,

(a) Multimedia Play Module to play the stored data

(b) Hard Disc Drive to store the reproduced data

(c) Display Driver 1 connected to the projection image source

(d) Display Driver 2 connected to the source on the background

(e) Synchronizer for synchronizing the transmission of data to Display Driver 1 and Driver 2.

In some cases, such a function may be provided to the database of the advertisement system client without separately including the hard disk driver in the content display.

It may be desirable for the projected image to include content that will appeal to or appeal to the observer relative to the background. For example, in the case of a product advertisement, if the background image is composed of the contents of the panorama of the advertisement and the projection image is composed of the contents of only the product that is the target of the advertisement, the observer is not able to select the object of the advertisement currently displayed on the background. Strongly recognized as a projection product. However, the advertisement content on the projection image and the background is not limited to these examples, and various changes and applications are possible.

Those skilled in the art to which the present invention pertains (“the art”) can sufficiently realize the technical matters necessary for the configuration of the elements having the above functions and the connection through the Internet based on techniques known in the art. , A detailed description thereof will be omitted.

A schematic structure of a 3D stereoscopic imaging system according to an embodiment of the present invention is shown in FIG. 3. Here, a 50T / 50R type beam splitter is used. Referring to FIG. 3, the overall operation relationship is as follows.

When the advertisement content stored in the database of the advertisement system client is in a compressed form, the multimedia play module 200 is decompressed and restored and simultaneously converted into multimedia. Such information is stored on the hard disk 300, and the information displayed in the source on the background is passed to the display driver 1 401, and the information to be displayed in the projection image source is sent to the display driver 2 402, respectively. When the synchronizer 500 operates, the information of the display driver 1 401 and the driver 2 402 is synchronized, and the image information of the display driver 1 401 is reproduced in the source 600 on the background and the display driver 2 402 is operated. Image information is reproduced in the projection image source 700. The image from the source 600 in the background can pass through the beam splitter 800 and be recognized at the front of the system with 50% transmission. On the other hand, the image from the projection image source 700 is reflected by the beam splitter 800 with a transmittance of 50%, and is maintained at 42.5% when reflected by the spherical concave mirror 900, and the beam splitter 800 An image of 21.25% is passed through the window 1000 having the anti-reflective coating, and the image maintaining the luminous intensity of 10.62% of the initial luminance of the projection image source 700 is formed in the form of a protrusion on the front of the system. Therefore, assuming that the luminosity of the projection image source and the intensity of the background image source are the same, the light transmittance of the image formed from the projection image source is about 1/4 to 1/5 of the transmittance of the image formed from the background image source. It may be necessary to make the intensity of the projection image source relatively high.

4 shows an example of the image combination formed by such a three-dimensional stereoscopic projection image system, and FIG. 5 shows a difference between the three-dimensional image media advertisement produced in the system of the present invention as compared with the conventional two-dimensional image media advertisement. Doing. 6 shows a step-by-step view of the shape of the stereoscopic projection image that changes dynamically in front of the observer.

The advertisement produced in the 3D stereoscopic image system of the present invention may be a form in which one content is repeatedly displayed at regular intervals, or in some cases, two or more pieces of content may be screened in a sequential manner according to a set organization order. have. When two or more contents are sequentially displayed, the advertisement system server organizes the contents and their contents according to time zones and transmits them to the advertisement system client. 7 illustrates an example of a configuration in which a plurality of advertisement contents are sequentially displayed.

The invention also relates to a three-dimensional stereoscopic projection image advertisement method via the Internet. Specifically,

(1) the advertiser transmits the advertisement hope fact and / or advertisement content to the advertisement system server through the Internet;

(2) the advertisement system server creates a three-dimensional stereoscopic projection image composition and control signals based on the received advertisement contents and organizes them according to time zones, and transmits them to one or more advertisement system clients. ;

(3) The advertisement system client includes the step of displaying the transmitted advertisement content for each time zone through the content player capable of three-dimensional stereoscopic projection.

The configuration and role of the advertisement system server and the advertisement system client in the method may be the same as or include the same as in the above-described three-dimensional stereoscopic advertisement system.

When the advertiser requests the advertisement and transmits the data to the advertisement system of the present invention through the Internet, the details of the process of processing the same are the same as or include the foregoing description of the system. Meanwhile, the method in which the advertiser updates the advertisement content or modifies the advertisement organization is also substantially similar to the method when the advertisement request is made.

8 is a flowchart of a case where an advertiser wants to update advertising content. First, the general advertiser accesses the web server of the advertisement system server through the Internet, receives the selected 3D advertisement information, and transmits the advertisement content update request and the updated content to the web system of the advertisement system server. Store it in the database and send the update command of the advertising content to the monitoring server. The monitoring server then sends an update command to the monitoring client of the advertising system client, which in turn sends it back to the content manager. The content manager downloads the updated advertisement content stored in the content database of the advertisement system server from the content server, stores it in the content database of the advertisement system client, and reports the completion of the download to the monitoring client. report. The updated advertisement content is retrieved from the content database of the advertisement system client and reproduced by the content player.

9 is a flowchart of a case where an advertiser wants to modify an existing advertisement configuration. First, the general advertiser accesses the web server of the advertisement system server through the Internet, receives the selected 3D advertisement information, requests the web server to display the advertisement schedule of the selected advertisement, and the web server extracts the contents of the advertisement schedule. When stored in a database, and the advertisement modification of the advertiser is delivered to the web server, the web server stores the modified advertisement schedule in the content database and notifies the monitoring server of the advertisement modification. At this time, the monitoring server notifies the monitoring client of the advertisement system client of the modification, and the monitoring client stores the modified advertisement schedule in the content database of the advertisement system client and reports the completion of the advertisement scheduling modification to the monitoring server. According to the modified advertisement schedule, the advertisement content is drawn out from the contents database of the advertisement system client and reproduced by the content player.

Those skilled in the art will be able to make various applications and modifications within the scope of the present invention based on the above contents.

According to the Internet-based three-dimensional stereoscopic advertising system of the present invention and the Internet-based three-dimensional image advertising method using the same, the advertiser can easily deliver the request to the advertising agency and the advertising content in some cases through the Internet, the advertising agency Based on this, it is possible to deliver a compelling advertising message to the general public by using the 3D stereoscopic projection system installed in various places. In particular, the advertisement thus delivered has a greater effect of drawing the public's attention as compared to the conventional two-dimensional image advertising media, it is possible to efficiently achieve the original purpose of the advertisement.

Claims (7)

(A) Web server (Web Server) for displaying information about the advertising system to the advertisers connected through the Internet, and provides an advertiser interface for ordering / editing / updating of advertising content material; A monitoring server which collects / monitors / controls information on the advertisement system client and transmits commands such as editing / updating the advertiser's data through the web server to the advertisement system client; A contents server that manages all materials related to the advertisement system server and delivers advertisement contents to the advertisement system according to a user's request; And a contents database for storing all materials related to the advertisement system. (B) a monitoring client which informs the monitoring server of the advertisement system server of its status, receives and receives a command from the advertisement system server, and transmits a data update command to a content manager; A Contents Manager for contacting the content server of the advertisement system server and receiving the data according to an instruction from the monitoring client; A contents player for displaying advertisement contents according to a rule written by a monitoring client; And one or more advertisement system clients including a Contents Database storing all material related to the advertisement system client. And (C) the Internet connecting them; It contains, The content player is a device for producing a three-dimensional stereoscopic projection image related to the advertising content, the display optical means including an image source, a background source, a beam splitter, a spherical concave mirror, and the operation of the advertising content in the optical means It includes one or more three-dimensional stereoscopic projection system, consisting of controlling means for controlling, The three-dimensional stereoscopic projection system, (A) a projection image source that provides an image in which focus is partially transmitted and partially reflected by the beam splitter, and an image is focused at a position protruding from the system by reflection by a spherical concave mirror, (B) reflection or transmission by a beam splitter A background image source providing an image projected by (C) a spherical concave mirror, (D) a 45 degree inclined beam splitter located in an optical path between the image sources and the mirror, and (E) a projection image source and background image Internet-based three-dimensional stereoscopic advertising system characterized in that it comprises a video source control unit for providing and controlling the video content displayed in the source. delete The method of claim 1, further comprising the ability to extend or enhance the capabilities of a Merchant Server and / or other advertising system servers that perform functions such as advertiser requirements analysis, advertising costs, advertising orders, and payments. Internet-based three-dimensional stereoscopic advertising system characterized in that the system is added. delete 2. The light source of claim 1, further comprising: (F) a light path between the beam splitter and the spherical concave mirror to remove ghost images produced by projecting light sources or images outside the system ("external light") into the system. A circular polarization means for circularly polarizing the light beam and (G) a linear polarization means for linearly polarizing the light, located in the optical path between the beam splitter and the end of the optical path on which the projected image is formed. 3D stereoscopic advertising system. The method of claim 1, wherein the image source control unit, (a) Multimedia Play Module to play the stored data (b) Hard Disc Drive that stores the played information (c) Display Driver 1 connected to the projection image source (d) Display Driver 2 connected to the source on the background, and (e) An Internet-based 3D stereoscopic advertising system, comprising: a synchronizer for synchronizing the transmission of information to the display driver 1 and the driver 2. FIG. (1) the advertiser transmits the advertisement hope facts and / or advertising content to the advertising system server of claim 1 via the Internet; (2) The advertisement system server creates three-dimensional stereoscopic projection image composition and control signals and organizes them according to time zones so that they can be displayed on the advertisement system client of claim 1 based on the transmitted advertisement contents. Transmitting to; And (3) the advertisement system client displaying the transmitted advertisement content for each time zone through the content player of claim 1 capable of three-dimensional stereoscopic projection.