JPH10268818A - Advertisement medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement medium that can be held by an individual by hand and then inevitably and securely show a commodity, etc., to be advertised through a print display medium. SOLUTION: This advertisement medium A has a print image display part 3 consisting of characters, figures, symbols, patterns, etc., representing this commodity 1 such as name, trademark, manufacturer, retailer, and commodity explanatory item on the external surface of a package container with which the commodity is packaged, and further has a print image display part 3 consisting of characters, figures, symbols, patterns, etc., advertising another commodity completely unrelated with this commodity in an area other than the said print image display part on the surface of an individually packing material 4 in which the commodity 6 is packed individually.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising medium, and more particularly, to an advertising medium capable of surely informing a purchaser of a product to be advertised and attracting interest. .

[0002]

2. Description of the Related Art Conventionally, various media have been developed and proposed as advertising media. For example, an advertisement column is provided in newspapers, magazines, etc., and the product name of the product
A print image display consisting of characters, figures, symbols, patterns, and the like relating to product display such as a brand name, a manufacturer, a seller, and product description items is formed, and the product is advertised. Alternatively, there may be a case where a flyer, a catalog, or the like relating to a product is created, distributed to an unspecified number of people, the product posted there is widely publicized, and the publicity is attracted to the public. Further, for example, using a street neon sign and the like, mainly when advertising products through vision, furthermore, using radio, street broadcasting, etc., mainly when advertising products through audio, or In some cases, a product is advertised using a television or the like and mainly through audio and video.

[0003]

[0005] However, the above-mentioned advertising by the advertising medium is to advertise a product to an unspecified number of people. Seeing and hearing through the hearing does not attract much interest in the product being advertised. Furthermore, in recent years, people have disliked the hustle and loud noise caused by advertisements and have been reluctant to avoid seeing or listening to products that they are not so interested in. ,
In fact, they do not look at the cataroku and throw it away, and do not turn to advertising for the product. Therefore, the present invention provides,
It is an object of the present invention to provide an advertising medium which can be surely and surely shown by a person holding it through a print image display medium.

[0004]

As a result of various studies to solve the above-mentioned problems, the present inventor has found that, in a package product in which an individually packaged product is filled and packed, an individual packaging material for individually packaging the product. First of all, on the outer surface of the packaging container that fills and packs individually packed products, the characters used for normal product display such as the product name, brand name, manufacturer, seller, product description etc. of the product to be filled and packed , A graphic, a symbol, a printed image display portion composed of a pattern, etc., and on the other hand, on the surface of the individually wrapping material for individually wrapping the product, other products completely unrelated to the product packed and packed in the packaging container are placed. Forming a printed image display section consisting of characters, figures, symbols, patterns, etc. to be advertised, using this to individually package products, and filling the individually packaged products into packaging containers to manufacture packaged products And when it was supplied to the market, its packaging Each person who purchases the product, holding the packaged product in hand and opening the packaging container, displays on the printed image display section related to other products applied to the surface of the individual packaging material of the individually packaged product. Looked down and inevitably and surely looked at the printed image display part, and found that this made it possible to manufacture an advertising medium having an extremely high advertising function of a product, and completed the present invention. It is.

That is, according to the present invention, on the outer surface of a packaging container in which an individually packaged product is filled and packaged, a character indicating a product name such as a product name, a trademark name, a manufacturer, a seller, and a product description item is displayed. , Forming a printed image display section consisting of figures, symbols, pictures, etc., and further advertising other products completely unrelated to the product packed and packed in the packaging container on the surface of the individual packaging material for individually packaging the product. The present invention relates to an advertising medium characterized by forming a printed image display section composed of characters, figures, symbols, pictures, etc. to be advertised.

[0006]

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be described in more detail below. First, the configuration of an advertisement medium according to the present invention will be described with reference to the drawings by exemplifying an example. FIGS. 1, 2, 3 and 4 are schematic diagrams showing the configuration of an advertisement medium according to the present invention. FIG. The advertising medium according to the present invention, as shown in FIGS. 1 to 4, exemplifies a case where the packaging container is made of a soft packaging bag made of a plastic film. First, for example, a laminated material made of a plastic film or the like Use, confectionery, candy-
A three-way seal type large-sized plastic soft packaging bag 2 having seal portions 1, 1, 1 is formed on three sides for filling and packaging products (see FIG. 1). On one surface P of the plastic soft packaging bag 2, items for displaying products such as confectionery and candy filled and packed in the plastic soft packaging bag 2, for example, product products A print image display unit 3 including characters, figures, symbols, patterns, etc., representing products such as a name or a trade name a, a pattern b representing products, etc., is further formed.
On the other side Q of the plastic flexible packaging bag 2, for example, a column c indicating items to be described, such as a product taste method and a preservation method, and the like, a product name, a content, a manufacturer, A print image display unit 3 'is formed of characters, graphics, symbols, patterns, etc., representing products such as a column d representing a seller or the like and other predetermined display items (not shown) (FIGS. 1 and 2). 2).

On the other hand, in the present invention, as shown in FIG. 3, an individual packaging material 4 for individually packaging products such as confectionery, candy and the like filled and packaged in the plastic soft packaging bag.
On the surface of the product are completely unrelated to the product such as the confectionery, candy, etc., for example, the product name or brand name x of other products advertising other products such as electric products such as televisions, personal computers, etc. And a print image display unit 5 including characters, graphics, symbols, pictures, and the like representing other products, such as a pattern y representing a product, and a column z for displaying the performance of another product, a manufacturer, a seller, and the like. Thus, although not shown, the above-mentioned products such as confectionery and candy are individually wrapped using the individual wrapping material 4 on which the print image display section 5 is formed.

Next, in the present invention, as shown in FIG. 4, confectionery, candy and the like individually packaged using the individually wrapped material 4 on which the above-mentioned printed image display section 5 (not shown) is formed. A predetermined amount of the product 6 is filled from the opening of the plastic soft packaging bag 2, and then the opening is heat-sealed to form the upper end seal portion 7 to produce a packaged product. , Which constitutes the advertisement medium A according to the present invention. Thus, the above-described advertising medium according to the present invention is such that a person who purchases the packaged product holds the packaged product in hand, opens the packaging container, and removes the product when the packaged product is taken out. Look at the printed image display section of other products on the outer surface of the individual packaging material of the product that was inevitably,
You will see the print image display section,
The product can be advertised.

[0009] The above examples are merely examples of the advertisement medium according to the present invention, and the present invention is not limited thereto. For example, although not shown, as the form of the packaging container, in addition to the plastic soft packaging bag and the paper container as described above, for example, a plastic molded container, a metal container, a glass container, and other paper and plastic Or a composite container consisting of
Further, the form can take various forms depending on the form of the product as the contents.

[0010] Next, the materials constituting the advertising medium according to the present invention, the manufacturing method thereof, and the like will be described. First, in the present invention, the packaging container is a large plastic soft packaging bag or a paper container. In the case of, the plastic film that constitutes them has excellent properties in mechanical, physical, chemical, etc. since it is a basic material, and in particular, it has strength and toughness. And a heat-resistant resin film or sheet can be used. Specifically, for example, polyester-based resins, polyamide-based resins, polyaramid-based resins, polyolefin-based resins, polycarbonate-based resins Resin, polystyrene resin, polyacetal resin, fluorine resin,
A tough resin film or sheet having other strength or the like can be used. Thus, as the resin film or sheet, any one of an unstretched film and a stretched film stretched in a uniaxial or biaxial direction can be used. The thickness of the film is 5 μm to 100 μm
And preferably about 10 μm to 50 μm.

Next, in the present invention, instead of the plastic film as described above, the basic material is as follows:
For example, various paper substrates constituting the paper layer can also be used. Specifically, in the present invention, as the paper substrate,
It imparts moldability, bending resistance, rigidity, etc., for example, a strong size bleached or unbleached paper base, or a paper base such as pure white roll paper, kraft paper, paperboard, processed paper, etc. Materials, etc. can be used. In the above, as the paper base material constituting the paper layer, it is desirable to use a base material having a basis weight of about 80 to 600 g / m ² , preferably a base weight of about 100 to 450 g / m ² . Needless to say, in the present invention, a paper base constituting the paper layer and various resin films or sheets as the base films mentioned above can be used in combination.

In the present invention, the above-mentioned plastic film or paper base can be similarly used as a material constituting an individual wrapping material for individually wrapping a product. .

Thus, in the present invention, the surface of the above-mentioned plastic film or paper base material,
In the state of the raw film, a desired printing pattern such as a character, a figure, a symbol, a pattern, a pattern, etc. is previously printed by a normal printing method, for example, offset printing, gravure printing, letterpress printing, silk screen printing, transfer. By performing printing on the front or printing on the back by printing, etc., the product name, trademark name,
Manufacturers, sellers, form a printed image display portion consisting of characters, graphics, symbols, pictures, etc., indicating the product such as item description, and other products completely unrelated to the product filled and packed in the packaging container It is possible to form a print image display section composed of characters, figures, symbols, patterns, and the like for advertising a product. In the present invention, when forming the print image display section as described above, instead of forming characters, graphics, symbols, patterns, and the like constituting the print image display section, using ordinary printing ink. , For example, fluorescent inks,
It is also possible to form a print image display portion by using a temperature indicating ink or the like, furthermore, the structure of the print image display portion can be an uneven image or the like, and further, printing using holography or the like. An image display section may be formed, or a print image display section may be formed by increasing the number of colors of printing ink. Thus, by forming the print image display section as described above, it is possible to further enhance its functionality, advertising effect, and the like.

By the way, in the present invention, when the above-mentioned plastic soft packaging bag or paper container is constructed, the above-mentioned plastic film,
A heat-sealing film is used for bag making or box making on a paper base. In the present invention, as the heat-sealing film, a resin film or sheet that can be melted by heat and fused together can be used. Specifically, for example, low-density polyethylene , Medium density polyethylene, high density polyethylene, linear (linear) low density polyethylene, polypropylene, ethylene-vinyl acetate copolymer, ionomer resin, ethylene-acrylic acid copolymer, ethylene-ethyl acrylate copolymer Acrylic acid, methacrylic acid, ethylene-methacrylic acid copolymer, ethylene-methyl methacrylate copolymer, ethylene-propylene copolymer, methylpentene polymer, polybutene polymer, polyethylene or polypropylene.
Acid-modified polyolefin resins modified with unsaturated carboxylic acids such as maleic acid, maleic anhydride, fumaric acid, itaconic acid, polyvinyl acetate resins, poly (meth) acrylic resins, polyvinyl chloride resins, etc. The resin film or sheet can be used. Thus, the above-mentioned film or sheet can be used in a state of a coating film of a composition containing the resin. The thickness of the film or film or sheet is 5μ.
m to 300 μm, more preferably 10 μm
About 100 μm is desirable.

Further, in the present invention, if the above-mentioned plastic soft packaging bag or paper container is constructed, if necessary, for example, aluminum foil having a light-shielding property, a barrier property against water vapor, gas, etc., Alternatively, a resin film having a vapor-deposited film of aluminum, water vapor, silicon oxide having a barrier property such as gas, a resin film having a vapor-deposited film of an inorganic oxide such as aluminum oxide, water vapor,
Low-density polyethylene having a barrier property such as water, medium-density polyethylene, high-density polyethylene, linear low-density polyethylene, polypropylene, a resin film or sheet such as an ethylene-propylene copolymer, or gas,
Resin films or sheets such as polyvinylidene chloride, polyvinyl alcohol, and saponified ethylene-vinyl acetate copolymer having a barrier property against water vapor and the like; a coloring agent such as a pigment in the resin; and other desired additives And various kinds of colored resin films or sheets having a light-shielding property formed by kneading and kneading to form a film can be used. These materials can be used alone or in combination of two or more.

In the present invention, since the packaging container is usually subjected to severe physical and chemical conditions, strict packaging suitability is required for the packaging material constituting the packaging container. Deformation prevention strength, drop impact strength, anti-pinho
Properties, heat resistance, sealing, quality maintenance, workability, hygiene,
Various other conditions are required, and for this purpose, in the present invention, any material that satisfies the above conditions can be arbitrarily selected and used. Specifically, for example,
Low density polyethylene, medium density polyethylene, high density polyethylene, linear low density polyethylene, polypropylene,
Ethylene-propylene copolymer, ethylene-vinyl acetate copolymer, ionomer resin, ethylene-ethyl acrylate copolymer, ethylene-acrylic acid or methacrylic acid copolymer, methylpentene polymer, polybutene resin, polychlorinated Vinyl resin, polyvinyl acetate resin, polyvinylidene chloride resin, vinyl chloride-vinylidene chloride copolymer, poly (meth) acrylic resin, polyacrylonitrile resin, polystyrene resin, acrylonitrile-styrene copolymer ( AS-based resin), acrylonitrile-butadiene-styrene copolymer (ABS-based resin),
Polyester resin, polyamide resin, polycarbonate resin, polyvinyl alcohol resin, ethylene
Saponified vinyl acetate copolymer, fluorine-based resin, diene-based resin, polyacetal-based resin, polyurethane-based resin,
It can be arbitrarily selected from known resin films or sheets such as nitrocellulose and the like.
In addition, for example, a film such as cellophane, synthetic paper, or the like can be used. In the present invention, the above-mentioned film or sheet can be used in any of unstretched and uniaxially or biaxially stretched.
The thickness is arbitrary, but is from several μm to 300 μm.
It can be used by selecting from the range of the m-th position. Furthermore,
In the present invention, any film such as an extruded film, an inflation film, or a coating film may be used as the film or sheet.

Next, in the above-mentioned present invention, the above materials are used, for example, a wet lamination method,
Dry lamination method, solventless dry lamination method, extrusion lamination method, co-extrusion lamination
Using a conventional lamination method such as an inflation method, an inflation method, or the like, a desired laminated material is manufactured, and the laminated material is used, and the resulting material is formed into a bag or a box to form a plastic soft package. Packaging containers such as bags or paper containers can be manufactured. In the present invention, when the above-mentioned lamination is performed, if necessary, a pretreatment such as a corona treatment or an ozone treatment can be performed on the film, and for example, an isocyanate-based (urethane-based) ), Polyethyleneimine-based, polybutadiene-based, organic titanium-based anchors
Polyurethane, polyacrylic, polyester, epoxy, polyvinyl acetate,
Known pretreatments such as cellulose and other laminating adhesives, anchor coating agents, adhesives and the like can be used.

Next, in the present invention, a method for making a bag or a box using the above-mentioned laminated material will be described. For example, when the packaging container is a plastic soft packaging bag, the method described above is used. Using the manufactured laminated material, the heat-sealing resin layer of the inner layer is opposed to the surface, and the heat-sealing resin layer is folded, or the two sheets are overlapped, and the peripheral edge is heat-sealed. The seal can be provided to form a bag. Therefore, the bag making method
The above-mentioned laminated material is bent with its inner layer facing the surface, or two of them are overlapped, and the peripheral edge of the outer periphery is further formed, for example, into a side seal type, a two-way seal type, a three-way seal type. Seal type, four-sided seal type, envelope-attached seal type, gasket-attached seal type (pyro-seale type), pleated seal type, flat bottom seal type, square bottom seal Various types of plastic soft packaging bags according to the present invention can be manufactured by heat-sealing with a heat seal form such as a metal mold or the like. In addition, for example, a self-standing packaging bag (standing pouch) or the like can be manufactured. In the present invention, a tube container or the like can also be manufactured using the above-described laminated material. In the above, as a method of heat sealing, for example, a bar seal, a rotary roll seal, a belt seal, an impulse seal, a high frequency seal, an ultrasonic seal,
Can be performed by a known method such as

Next, in the case of a container made of a liquid-filled paper containing a paper base as a packaging container, for example, a laminated material in which a paper base is laminated is produced as a laminated material, and a desired paper container is produced therefrom. A blank plate is manufactured, and thereafter, a body, a bottom, a head and the like are manufactured using the blank plate to manufacture, for example, a liquid paper container of a brick type, a flat type or a gable-top type. be able to. Moreover, the shape can be manufactured by any of a rectangular container, a circular or other cylindrical paper can, and the like.

Next, in the present invention, when the packaging container is a plastic molded container, for example, a polyethylene resin, a polypropylene resin, an ethylene-propylene copolymer, a polyvinyl chloride resin, and a polyacrylonitrile resin are used. Resin, polystyrene resin, polycarbonate resin, acrylonitrile-styrene copolymer (AS resin), acrylonitrile-butadiene-styrene copolymer (ABS resin), polyester resin, polyamide resin, etc. Using known molding resins, for example, injection molding, extrusion molding, thermoforming such as vacuum pressure molding, blow molding, and other known molding methods, such as various plastics Molded containers can be manufactured.

Furthermore, in the present invention, as the packaging container, a metal container such as a metal can, a glass container such as a glass bottle, and the like can be used.

In the present invention, as described above,
Heat-sealing films, various barrier materials, other materials such as plastic films or sheets, and a lamination method of laminating a laminate using these materials;
Bag making method using laminated material, or box making method,
Others can be used and applied in the same manner as the material constituting the individual wrapping material for individually wrapping the above-mentioned products, and also when individually wrapping the products using the individual wrapping materials. is there.

Next, in the present invention, the characters, figures, symbols, patterns, etc., related to the product display such as the product name, brand name, manufacturer, seller, product description, etc., indicating the product filled and packaged in the packaging container are displayed. Print image display unit, furthermore, the print image display unit consisting of characters, graphics, symbols, patterns, etc. that advertises other products completely unrelated to the product filled and packaged in the packaging container, as described above, Usually, it is provided on the outer surface of the packaging container, or on the surface of the individual packaging material.However, for example, it is also used for the exterior material of the product such as wrapping paper, or the label attached to the outer surface of the packaging container. It can also be provided, so that the exterior material of the product or the label or the like can also be used as the advertisement medium according to the present invention.

Next, in the present invention, the products to be filled and packaged in the packaging container or other products completely unrelated thereto include, for example, confectionery, candy, fruit juice, sake,
Various foods and drinks such as oils, seasonings, etc., detergents, toothpaste, other daily necessities, miscellaneous goods, TV, refrigerator, washing machine, vacuum cleaner, personal computer, game machine, audio products, etc. Various electrical products, pharmaceuticals, golf clubs, services
Various kinds of sports equipment such as a ball, a baseball tool, and others, and various other products such as others can be targeted, and these products can be combined and applied arbitrarily. In the present invention, first, the product is individually wrapped in a usual manner using the individual wrapping material as described above, and then the individually wrapped product is filled and packaged in a packaging container to form a packaged product, that is, Advertising media can be manufactured.

[0025]

Next, the present invention will be described in more detail with reference to the following specific examples. Example 1 On the back surface of a biaxially stretched polypropylene film having a thickness of 20 μm, the name of a rice cracker, a design representing the rice cracker, the name of the rice cracker, the name of the raw material, the content, the expiration date, the manufacturer, or the seller are displayed. The printed image to be printed is printed by a gravure printing method, and then a two-part polyurethane-based curable adhesive is applied to the printed surface at a rate of 3 g / m ² (dry state). A 20 μm thick unstretched polypropylene film having a silicon oxide vapor deposition film having a thickness of 300 ° is superposed with the silicon oxide vapor deposition film surface facing the superposed polypropylene film, and then the two are laminated together.
By performing a jing treatment, a laminated material having the following layer configuration was manufactured. Biaxially oriented polypropylene film with a thickness of 20 μm /
Printing layer / adhesive layer / silicon oxide vapor-deposited film having a thickness of 300 ・ unstretched polypropylene film having a thickness of 20 μm
Using the laminated material produced above, the unstretched polypropylene film faces are superimposed on each other and then laminated. Then, the bag is made by a bag making machine for producing ordinary plastic soft packaging bags, and a three-sided plastic bag is formed. A plastic bag in the form of a roll was produced. On the other hand, in the same manner as above, a biaxially stretched polypropylene film having a thickness of 20 μm is used, and on the back surface, characters, pictures, and the like for displaying a refrigerator, which is another product completely unrelated to the rice cracker, are backprinted. did. Next, a polyurethane-based two-component curable adhesive was applied to the printed surface at 3 g / m.
² (dry state), after which a non-stretched polypropylene film having a thickness of 20 μm is superimposed on the coated surface, and then both are adhered to each other, followed by aging for 3 days. An individual packaging material having the following layer constitution was produced. 20 μm-thick biaxially stretched polypropylene film / printing layer / adhesive layer / 20 μm-thick unstretched polypropylene film Next, using the individual packaging material produced above, the unstretched polypropylene film faces are stacked facing each other. After that, a three-sided seal-type plastic bag consisting of small bags for filling each of the rice crackers was manufactured by a bag making machine for manufacturing ordinary plastic soft packaging bags. Next, the plastic bags prepared as described above are filled with crackers one by one from the opening, and then the openings are heat-sealed to produce a packing package in which the crackers are packaged one by one. did. Next, from the opening of the three-sided seal-type plastic bag composed of the above-mentioned large bag, a predetermined amount of a package containing the above-mentioned individual rice crackers is filled, and then the opening is heat-sealed. To produce a packaged product. The above packaged product has a printed image display of the content of the rice cracker on its surface, and the surface of the packaging material constituting the rice cracker package packed and packed is completely related to the rice cracker. A print image was displayed to advertise another refrigerator without a refrigerator.

[0026]

As is apparent from the above description, the present invention relates to a packaging product for filling and packaging individually packaged products.
Focusing on the individual packaging material used to individually package the product, first place the product name, brand name, manufacturer, seller, and product description of the product to be filled and packaged on the outer surface of the packaging container for filling and packaging the individually packaged product. Form a printed image display portion consisting of characters, graphics, symbols, patterns, etc. related to normal product display such as, on the other hand, on the surface of individual packaging material for individually packaging products, the product was filled and packaged in the packaging container Form a printed image display section consisting of characters, graphics, symbols, pictures, etc. that advertise other products completely unrelated to the product, use them to individually wrap the product, and place the individually wrapped product in a packaging container. To manufacture packaging products by filling and packaging
Each person who supplies this product to the market and purchases the packaged product holds the packaged product in hand and, when opening the packaging container, is applied to the outer surface of the individually wrapped material of the individually wrapped product. It is necessary to look down on the printed image display section of another product, and inevitably, surely look at the printed image display section, thereby making it possible to manufacture an advertising medium having an extremely high advertising function of the product. That you can do it.

[Brief description of the drawings]

FIG. 1 is a schematic plan view showing a configuration of an advertisement medium according to the present invention.

FIG. 2 is a schematic plan view showing a configuration of an advertisement medium according to the present invention.

FIG. 3 is a schematic plan view showing a configuration of an advertisement medium according to the present invention.

FIG. 4 is a schematic plan view showing a configuration of an advertisement medium according to the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Seal part 2 Plastic soft packaging bag 3 Print image display part consisting of characters, figures, symbols, pictures, etc. 3 'Print image display part consisting of letters, figures, symbols, pictures, etc. 4 Group packaging material 5 Other products Printed image display unit consisting of characters, figures, symbols, pictures, etc. representing the products 6 Seals 7 Seal part P Front side Q Back side a Product name or trademark name of the product b Picture pattern representing the product c Product name, contents, manufacturer , And a column representing a seller, etc. x A product name or a trade name of another product y A picture representing another product z A column displaying the performance, manufacturer, seller, etc. of another product A Advertising media

Claims (5)

[Claims] 1. A product name, a trade name, a manufacturer, and a product name indicating the product on the outer surface of a packaging container filled with the individually packaged product.
Forming a printed image display section consisting of characters, graphics, symbols, patterns, etc. related to product display such as sellers and product explanations, and further filling the packaging container on the surface of individual packaging material for individual packaging of products An advertising medium characterized by forming a printed image display section composed of characters, graphics, symbols, pictures, etc. for advertising other products completely unrelated to the packaged product. 2. The advertisement medium according to claim 1, wherein the packaging container comprises a soft packaging bag made of a plastic film. 3. The advertising medium according to claim 1, wherein the packaging container is a plastic molded container. 4. The advertisement medium according to claim 1, wherein the packaging container is made of a paper container. 5. The individual packaging material according to claim 1, wherein the individual packaging material for individually packaging the product comprises a plastic film, a metal foil, a paper base material, or a composite material thereof.
3. The advertising medium described in 3 or 4.