JPH0946654A - Interactive teletext broadcasting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain the interactive teletext broadcasting system of a reply feedback type by using effectively an existing environment installation so as to easily realize an information exchange system whose object is a general house having an interactive capability without imposing a high additional cost onto the user. SOLUTION: A broadcasting station 1 is provided with a means sending a script to provide plural kinds of additional information sets independently of a main broadcasting for a vertical blanking period included in a video signal. A television receiver 3 has a script execution processing means and a means sending reply data to a reply server 4 through the selective operation of a viewer according to additional information. Thus, the viewer easily takes part in a main broadcasting program with an interactive function using a television receiver as a medium by sending automatically a reply content with respect to a main broadcasting (actual program) such as a quiz and a questionnaire with a simple operation of a television receiver remote controlled.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a character multiplex broadcasting television radio wave transmission facility, a home receiver having a character multiplex reception function, and a response server to which the receiver is line-connected through a telephone line. The present invention relates to a response feedback type interactive teletext broadcasting system constructed by equipment.

[0002]

2. Description of the Related Art In recent years, with the increase in functionality and accuracy of general household televisions using terrestrial waves, the use technology of general household televisions has attracted attention as a part of multimedia. Currently, character multiplex broadcasting is in operation, and as an information service related to programs, information services such as cooking material information and subtitle display synchronized with voice are provided by character string display, and information services not related to programs. As for, information such as news, weather forecasts, stock market conditions, etc. are provided.

However, current televisions of this type are used only for one-way information transmission from broadcasting stations to general household televisions, and therefore their applications have been limited to a narrow range.

[0004]

As described above, in the conventional television broadcasting system for general household television, only one-way information transmission from the broadcasting station to the general household television is carried out. Therefore, its application was limited to a narrow range.

[0005] The present invention has been made in view of the above circumstances,
One of the characteristics of multimedia information media, user selection of information, that is, interactivity
An information exchange system for general households equipped with a response feedback type that can be easily realized by effectively using existing environmental equipment (infrastructure) without imposing a large additional cost on the user. An object of the present invention is to provide an interactive teletext broadcasting system.

[0006]

DISCLOSURE OF THE INVENTION The present invention is an information exchange system for general households, which is one of the characteristics of a multimedia information medium and is provided with a user's selection of information, that is, interactiveness. This was done in order to make effective use of existing environmental equipment (infrastructure) and to easily realize it without imposing a large additional cost on the user. Wide area and quickness, which are the basic features of broadcasting, encoding transmission system within the vertical blanking interval (VBL) of television broadcasting, public telephone line, etc. are effectively used, and economically We have constructed an interactive teletext broadcasting system of response feedback type for general households with an advantageous system configuration.

That is, the first aspect of the present invention is, as the first aspect of the present invention, a facility for transmitting television radio waves for character multiplex broadcasting, a home-use receiver having a character multiplex reception function, and a line connection of the receiver via a telephone line. A response feedback type interactive character multiplex broadcasting system constructed by a response server facility which is
It has a script for providing additional information related to the main broadcast within the vertical blanking period included in the video signal, and means for transmitting the telephone number information of the line connection destination embedded in the script and receiving the image. The device stores the identification information unique to the receiver or the viewer, the receiving unit that receives the television radio wave, and the script and the telephone number information embedded in the script from the received television radio wave. Means for storing and storing, an interactive mode instruction using a screen of additional information, a remote operation device having operation buttons for inputting information using the additional information screen, and a transmission instruction, and a signal transmitted from the remote operation device. The remote control receiver that receives the information and the script is executed according to the signal received by the remote control receiver to generate and display the additional information screen and the button operation by the viewer. A telephone number in which the transfer data including the means for executing the acceptance processing of the input information by the viewer, the input information operated by the viewer according to the additional information screen, and the identification information unique to the receiver or the viewer is embedded in the script. And means for automatically transmitting to the response server equipment according to the information,
The response server facility, for a large number of receivers, a receiving facility for receiving transfer data and identification information of each receiver, a subscriber database for the receivers or individual viewers,
Means for executing a predetermined process including updating of a corresponding subscriber database according to the received transfer data and identification information, and providing the viewer with information related to the main broadcast as additional information, and adding the information to the additional information. It is characterized in that information according to the operation input of the related viewer is automatically transmitted to the response server facility via the line.

As a second aspect of the present invention, a transmission facility for television radio waves for character multiplex broadcasting, a home receiver having a character multiplex reception function, and a response server to which the receiver is line-connected via a telephone line. It is an interactive character multiplex broadcasting system of response feedback type constructed by the equipment, and the transmission equipment of the television radio wave is provided with additional information related to the main broadcast within the vertical blanking period included in the video signal. A script for providing and means for transmitting a plurality of transfer destination telephone number information, each having a unique line number for each additional information, embedded in the script are provided, and the receiver has a receiver or an individual viewer. A means for storing unique identification information, a receiving means for receiving a television radio wave, and a script and a power embedded in the script from the received television radio wave. Means for discriminating and storing number information, a remote controller having operation buttons for transmitting a display output request signal for additional information and a selection instruction signal for additional information, and receiving a signal transmitted from the remote controller A remote operation receiver, a means for executing a script in accordance with a request signal received by the remote operation receiver to generate and display an additional information selection screen for selecting arbitrary additional information from a plurality of types of additional information, and remote operation reception The selection instruction signal received by the receiver is reflected on the additional information selection screen, the script is executed according to the selection instruction, and the transfer data according to the additional information selected is received together with the identification information unique to the receiver or the viewer and the reception script. Means for automatically transmitting to the response server equipment according to the telephone number information corresponding to the selected additional information embedded in the response server equipment. Receivers that receive the transfer data and identification information of each receiver via a dedicated telephone line for each additional information provided, and subscribers for the receiver or individual viewers. It has a database and means for executing a predetermined process including updating of a corresponding subscriber database according to the received transfer data and identification information, and provides the viewer with information related to the main broadcast as additional information. It is characterized in that the information according to the operation input of the viewer related to the additional information is automatically transmitted to the response server facility through the different telephone line for each provided additional information.

As a third aspect of the invention, in the response feedback type interactive character multiplex broadcasting system according to the first and second aspects of the invention, the received information is used for a predetermined process in the response server equipment. It is characterized in that it includes a process of processing it according to a preset condition and transmitting it to a station that uses a facility for transmitting television radio waves.

As a fourth aspect of the invention, in the response feedback type interactive character multiplex broadcasting system according to the first and second aspects of the invention, the received information is used for a predetermined process in the response server equipment. It is characterized in that it includes processing for processing according to a preset condition and transmitting it to an external facility.

As a fifth aspect of the invention, in the interactive feedback multiplex broadcasting system of the response feedback type according to the first and second aspects of the invention, a predetermined process in the response server equipment is designated by a viewer. It is characterized by including an article transaction process for recognizing a product or a designated item and executing an order acceptance process.

As a sixth invention, in the response feedback type interactive character multiplex broadcasting system according to the first and second inventions, a viewer places an order for a predetermined process in the response server equipment. It is characterized in that it includes an article transaction processing of recognizing the designated commodity or designated article, executing acceptance processing, and obtaining addressing information of the ordering viewer by searching the subscriber database according to the identification information.

[0013]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing a system configuration for explaining an outline of the present invention. The present invention is a response feedback type interactive character multiplex broadcasting system that enables information exchange related to main broadcasting, and is performed from a transmitting antenna 2 of a broadcasting station 1 within a vertical blanking period (VBL) of a main broadcasting program. At this point, a script (and screen control information) for providing response feedback type sub-image information related to the main broadcast is transmitted.

Here, the entire bit stream for displaying additional information transmitted during the character multiplex signal transmission period within the VBL is simply referred to as a script except for a part of control information. The so-called script includes a header, a form, a resource, a program part (script body part), and the like.

A home-use interactive television receiver (TV) 3 receives a television radio wave transmitted from the broadcasting station 1 and receives a program of an arbitrary channel by operating a button of a remote controller (TV / remote controller) 308. be able to.

At this time, when the interactive television receiver (TV) 3 receives the program by the character multiplex broadcasting (coded transmission system character broadcasting), the character multiplex signal is received and stored (buffered) by the character broadcasting receiving circuit. .

When a teletext program is selected by operating a button on the television remote controller 308, the teletext program according to the selection instruction is decoded by the text multiplex decoder and displayed in a predetermined display form.

In the present invention, an existing teletext program is further developed by the reception script by the received character multiplex signal, and the reception script for displaying additional information is based on the instruction of the viewer. Provide various additional information such as response feedback type quiz programs related to table programs, questionnaires, catalog request information, article purchase information, mail mailing information, ticket reservation information, etc. It is optional and can be easily performed.

That is, according to the present invention, the interactive television receiver (TV) 3 is automatically connected to the response server 4 having the tally processing function through the telephone line. Responses to main broadcasts (table programs) such as quizzes and questionnaires can be automatically transmitted by a simple operation of the TV / remote, and many viewers can easily participate in response feedback programs.

Further, the response server 4 executes, for example, a process of accepting a specified commodity or a specified product ordered by the viewer, and a product transaction process of acquiring addressing information of the ordering viewer by searching the subscriber database according to the identification information. By having the function, various transaction procedures such as catalog request, purchase of goods, mailing, ticket reservation, etc. can be easily performed by simple operation of the TV / remote controller.

FIG. 2 is a diagram showing an example of a processing procedure in the response feedback type interactive character multiplex broadcasting system. In FIG. 2, (1) is a character multiplex broadcasting (encoded transmission system character broadcasting) at the broadcasting station 1.
This shows the transmission processing of the television radio wave for the television, and here, the vertical blanking period (V
In the BL), a script for viewer response procedures such as quizzes and questionnaires related to main broadcasting (here, a header, a form, and a resource are provided in the script main body (program section) describing the processing procedure). The processing steps for transmitting (including a script) are shown below.

(2) shows a processing step of receiving a television radio wave in the interactive television receiver (TV) 3 and storing (buffering) the reception script.
In (3), the viewer operates the TV remote controller 308,
The processing steps for transmitting a request signal for participating in a program such as a quiz or questionnaire in a response feedback format are shown.

(4) shows processing steps in which a script is executed in response to a participation request from a viewer to generate a response input screen according to additional information and display it on a part of the display screen.
In (5), the viewer operates the TV remote controller 308,
The processing step which inputs response information is shown.

(6) shows a processing step for displaying a confirmation screen according to the response contents from the viewer. (7) shows the processing steps of the procedure for transmitting the response content of the viewer to the response server 4.

(8) shows the processing steps of the procedure for automatically dialing the response contents from the viewer according to the telephone number information of the line connection destination extracted from the reception script. (9)
Indicates a processing step of transmitting the response content from the viewer to the response server 4.

In (10) and (12), the data processed by the response server 4 is transferred to the network service (IP / SP) 5
A feedback loop for processing and returning to the broadcasting station 1, and data exchange such as setting conditions, processing conditions and parameter control between the broadcasting station 1, the response server 4 and the network service (IP / SP) 5. A loop to be executed is shown, and (11) shows the data processed by the response server 4 directly,
A feedback loop for returning to the broadcasting station 1 is shown.

By the interactive information exchange function using such a television as a medium, for example, the response contents to a main broadcast (table program) such as a quiz program, a program participating in a viewer in which a questionnaire is entered, etc. With the simple operation of, automatic transmission is possible, and viewers can easily participate in the main broadcast program.

Further, the response server 4 executes, for example, a process of accepting a specified product or a specified product ordered by the viewer, and a product transaction process of acquiring the address information of the ordering viewer by searching the subscriber database according to the identification information. By having the function, various transaction procedures such as catalog request, purchase of goods, mailing, ticket reservation, etc. can be easily performed by simple operation of the TV / remote controller.

FIG. 3 is a block diagram showing the configuration of each part in the response feedback type interactive character multiplex broadcasting system according to the embodiment of the present invention. The same parts as those in FIG. The description is omitted.

Reference numerals 11 to 21 are components of the broadcasting station 1, 11 is a television camera installed in a studio for program production, and 12 is a video tape for recording and reproducing video and audio on a video tape. Recorder, 1
Reference numeral 3 is also a main adjustment room, and reference numeral 14 is a CG renderer which also performs CG (computer graphic) processing.

Reference numeral 15 is an interactive teletext production apparatus, which is a VBL included in the video signal of the main broadcast (table program).
The script data for the viewer response procedure related to the main broadcast is generated. A unique program ID is embedded in this script for each type of additional information.

Reference numeral 16 is a teletext production device, which generates existing teletext broadcast transmission data such as weather forecasts and stock general conditions. Reference numeral 17 is an application server that delivers the script created by the interactive teletext production device 15 to a television radio wave transmission facility, 18 is a station-side interface that controls the line connection to an external line, and 19 is a character containing the script according to the present invention. A transmission control device that controls broadcast transmission (VBL data transmission), a multiplexer 20 that superimposes a character broadcast (VBL data) on a main broadcast (table program), and a reference numeral 21 indicates a multiplexed television wave (for character multiplex broadcast). This is a transmitter for transmitting and outputting (television radio waves) from the transmitting antenna 2.

Reference numerals 31 to 34 are components of the interactive television receiver (TV) 3 respectively.
Is a character multiplex broadcasting television radio wave receiver (character multiplex television receiver) for receiving the character multiplex broadcasting television radio wave (broadcast wave) transmitted and output from the transmitting antenna 2, and 32 is a character multiplex television receiver 31. In addition to the main broadcast (table program) obtained in, multimedia teletext receiving circuit 3
3 is a display unit (CRT) for selectively displaying and outputting the ordinary character multiplex broadcast obtained in No. 3 or the interactive character multiplex broadcast according to the present invention.

The numeral 33 discriminates and takes in the teletext data (VBL data) from the received broadcast wave, and takes in the data of the normal teletext program and the data of the interactive teletext program (here, plural kinds of additional information related to the main broadcast). Data), and is a multimedia teletext receiving circuit that generates display data of a normal teletext program and display data of a plurality of types of additional information related to main broadcasting. The multimedia teletext receiving circuit 33 interprets and executes the reception script, and supplies display information to the video processing circuit of the character multiplex television receiver 31, and to the modem 34 for information to be sent out on the line. Supply.

Reference numeral 34 is a multimedia teletext receiving circuit 3
It is a modem for connecting 3 to the public telephone line,
Via this modem 34, the data handled by the multimedia teletext receiving circuit 33 is given to the line connection destination telephone number (embedded in the receiving script) given from the interactive teletext broadcasting decoder section of the receiving circuit 33. It is possible to automatically dial and send to the response server 4. That is, by a specific key input operation of the television / remote controller 308, interactive character multiplex broadcasting is started from the information registered in the device management / personal identification information registration setting section [PS] of the ROM, which will be described later, via the modem 34. It is possible to automatically dial the response server 4 which is the line connection destination (embedded in the reception script) given from the decoder unit for use.

FIG. 4 is a functional block diagram showing an internal configuration of the multimedia teletext receiving circuit 33 shown in FIG. In FIG. 4, reference numeral 301 denotes a CPU that controls the multimedia teletext receiving circuit 33. Here, the CPU 301 constitutes a script processing device for providing a plurality of types of additional information related to the main broadcast. This CPU 301 has a script processing module [S
By performing the processing of [CR], an interactive character multiplex broadcasting decoder unit is realized. Here, the reception script discriminated from the video signal (Video) is stored in the RAM 30.
5, buffering (storing), interpreting and executing, and performing each processing such as generating display data (RGB signals).

Reference numeral 302 denotes a control memory (ROM) read-accessed by the CPU 301.
It stores the basic control program executed by and the fixed information. Here, a script processing module [SCR] for executing script processing, a teletext processing module [CBP] for executing teletext processing, and the like are stored, and a device-specific number assigned to each receiver is stored. ID
Device / personal identification information registration / setting section [PS] where personal information, personal identification ID, etc. are registered, Chinese character / character management section [CHA] that stores and manages Chinese characters / characters, and an icon on the additional information screen that uses icons Icon management unit [ICO
N] and the like are provided.

Reference numeral 303 denotes a character-broadcasting data and an interactive character-broadcasting data (that is, a script for displaying additional information) discriminated from the video signal (Video) received by the character-multiplex television receiver 31, and the received character-broadcasting data is discriminated. R under the control of the CPU301 data and reception script
This is a data separation processing circuit stored in the AM 305.

Reference numeral 304 is a display memory (VRAM) for storing display data, for example, a drawing processing program [PI
CM] to store display data and the like that has been drawn. 30
Reference numeral 5 denotes a RAM provided as a work memory or the like of the CPU 301. Here, the data communication control program [DCO
M], a drawing processing program [PICM], a user interface program [USIF], a script buffer unit [SCB], a teletext data buffer unit, and the like. It is also possible to store, for example, self-established telephone number information and fixed transfer destination telephone number information in the battery-backed-up non-volatile storage area, if necessary.

Reference numeral 307 receives the signal from the television / remote controller 308, separates it into a television operation command and an additional information display selection control command, and sends a television operation command such as channel designation to the television receiving circuit for addition. The information display selection control command is temporarily stored in the remote control reception buffer register of the RAM 305, and the CPU 30 is bit-parallel.
1 is a microprocessor for channel selection (channel selection MP).

Reference numeral 308 denotes a television remote controller for remotely controlling the interactive television receiver (TV) 3, and here, as shown in FIG. 5, a mode switching key (i key) for switching the interactive mode between valid and invalid, and an additional key. It has direction indicating keys (↑ key, ↓ key, ← key, → key) for selecting an arbitrary selector from a plurality of selectors provided on the information selection screen and the like, and a decision (confirm) key.

The mode switching key (i key) is a toggle type key for alternately switching between valid and invalid interactive modes. When the interactive mode is set to valid, the upper left corner of the display unit (CRT) 32 is set. The “i” mark is displayed on.

Further, a tuning microprocessor (tuning M
When the interactive mode is valid (that is, when the “i” mark is displayed), P) 307 is reflected only on the additional information in which some keys (for example, numeric keys) are being displayed.

Further, the interactive mode valid / invalid setting is not limited to the operation of the TV / remote controller 308.
In the display of specific additional information, it is also possible to forcibly enable it at a certain timing according to the command embedded in the script.

FIG. 6 is a diagram showing the transmission timing of the script. Here, in addition to the horizontal scanning period in the VBL (current character multiplex signal) for transmitting normal character broadcasting data, the code C in the drawing is used. It is assumed that the script (and the screen control information) is transmitted by using the horizontal scanning period within VBL indicated by. Note that FIG. 9A shows an even field and FIG. 9B shows an odd field.

Here, an example of the operation in the embodiment of the present invention will be described. From the transmission antenna 2 of the broadcasting station 1, in a transmission mode as shown in FIG. 6, a character multiplex broadcasting (encoded transmission method character broadcasting) in which a script and transfer destination information (for example, telephone number) are embedded in the VBL The television radio wave is transmitted (see step (1) in FIG. 2).

Here, in the vertical blanking period (VBL) included in the video signal of the main broadcast, a script for providing a plurality of types of additional information independent of the main broadcast (script describing a processing procedure) The transfer destination telephone number of the additional information program embedded in the main body (program section), header, form, and resource) and script is transmitted.

In this description, as an example, it is assumed that a product introduction / guidance program that enables purchase of a product, request for a catalog, etc. by response feedback is transmitted. The interactive television receiver (TV) 3 receives the television radio wave (broadcast wave) carrying the product introduction / guide program by the response feedback, and stores (buffers) the reception script included in the broadcast wave. That is, the multimedia teletext receiving circuit 33 provided in the interactive television receiver (TV) 3 discriminates the VBL data from the received broadcast wave and captures the data, and the normal teletext program data and the interactive teletext program are acquired. Data (here, a plurality of types of additional information related to the main broadcast) and display data of a normal teletext program and display data of a plurality of types of additional information related to the main broadcast are generated, and each is generated in the RAM.
Store (buffer) in 305 (step (2) in FIG. 2)
reference).

Here, the viewer is the TV remote controller 308.
When the interactive mode is activated by operating the mode switch key (i key) of the display unit (CRT) 32
An "i" mark is displayed in the upper left corner of the display indicating that the interactive mode is set (see step (3) in FIG. 2).

Further, the mode switching key (i key)
In accordance with the operation of, the CPU 301 executes the script processing module [SCR] in the ROM 302 to execute the script processing by the interactive character multiplex broadcasting decoder unit. The response input screen with the selector is displayed (see step (4) in FIG. 2).

On this response input screen, the viewer
By operating the direction key of the remote controller 308,
The selected and designated selector is highlighted (for example, blinking), and the designated selector is specified (FIG. 2, step (5),
(6)).

Furthermore, on the screen where this response is input, "OK"
When the key is operated, the response contents of the viewer are displayed in the response server 4.
The process of transmitting the data is executed (see step (7) in FIG. 2). The process of transmitting to the response server 4 is performed by automatic dialing using the telephone number embedded in the script. At this time, a means for automatically transmitting the response information using a common telephone number, There is a means for automatically changing the telephone number for each response content (selector).
In the means for automatically transmitting by changing the telephone number for each response content (selector), the broadcasting station 1 side allocates a unique telephone number for each response content of each selector in advance and embeds it in the script. Receiver (TV) 3
When the CPU 301 sends the response information to the response server 4, the response server 4 is called by the telephone number specific to the response content (selector).

The response server 4 changes the response information from a large number of interactive television receivers (TV) 3, 3, ..., For each telephone line with a common telephone number or for each response content (selector). Accept via telephone line (see steps (8) and (9) in Fig. 2).

Further, the response server 4 accompanies the received information with, for example, predetermined aggregation processing, processing processing, or update processing of the local database (L-DB) 42A, master database (M-DB) 43A, and the like. A predetermined process such as a reception process is executed and the data is transmitted to the broadcasting station 1 or the network service (IP / SP) 5 (see steps (10) and (11) in FIG. 2).

In this way, the interactive information exchange function using the television as a medium allows the response contents to a main broadcast (table program) such as quizzes and questionnaires to be operated by a simple operation of the TV remote controller. It can be sent automatically, and viewers can easily participate in the main broadcast program.

Further, the response server 4 executes, for example, a process of accepting a specified product or a specified product ordered by the viewer, and a product transaction process of acquiring the address information of the ordering viewer by searching the subscriber database according to the identification information. By having the function, various transaction procedures such as catalog request, purchase of goods, mailing, ticket reservation, etc. can be easily performed by simple operation of the TV / remote controller.

[0057]

As described above in detail, according to the present invention, as the existing environmental equipment, the wide range and the quickness, which are the basic features of the television broadcasting, and the vertical blanking period of the television broadcasting are provided. (VBL) Coded transmission system, public telephone line, etc. are effectively used, economically advantageous system configuration, response feedback type for general households with high availability and good operability The interactive character multiplex broadcasting system can be constructed.

[Brief description of drawings]

FIG. 1 is a diagram showing a system configuration for explaining an outline of the present invention.

FIG. 2 is a diagram showing an outline of a processing procedure in the embodiment of the present invention.

FIG. 3 is a block diagram showing a configuration of each unit in the interactive character multiplex broadcasting system according to the embodiment of the present invention.

4 is a multimedia teletext receiving circuit 3 shown in FIG.
3 is a functional block diagram showing the internal configuration of FIG.

FIG. 5 is a diagram showing a button configuration example of a television remote controller according to an embodiment of the present invention.

FIG. 6 is a diagram showing a transmission timing of a script (and screen control information) according to the embodiment of the present invention.

[Explanation of Codes] 1 ... Broadcasting station, 2 ... Transmission antenna, 3 ... Interactive television receiver (TV), 4 ... Response server, 5 ... Network service (IP / SP company), 11 ... Television camera, 12 ... Video tape Recorder, 13 ... Main adjustment room, 1
4 ... CG render, 15 ... Interactive teletext production device, 16 ... Teletext production device, 17 ... Application server, 18 ... Station side interface, 19 ... Transmission control device, 20 ... Multiplexing device, 21 ... Transmitter, 31 ... Teletext receiver for character multiplex broadcasting (character multiplex television receiver), 32 ... Display unit (CRT), 33 ... Multimedia teletext receiving circuit, 34 ... Modem, 301 ... CPU, 3
02 ... ROM, 303 ... Data separation processing circuit, 304 ...
Display memory (VRAM), 305 ... RAM, 307 ...
Channel selection microprocessor (channel selection MP), 308 ... TV remote control, SCR ... Script processing module, P
S ... Device management / personal identification information registration / setting section, SCB ... Script buffer section.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁶ Identification code Agency reference number FI Technical display location H04N 7/173

Claims (6)

[Claims] 1. A transmission system for transmitting television radio waves for character multiplex broadcasting, a home-use receiver having a character multiplex reception function, and a response server facility to which the receiver is line-connected via a telephone line. An interactive character multiplex broadcasting system of response feedback type, a script for providing additional information related to main broadcasting within a vertical blanking period included in a video signal to a transmission facility of television radio waves, And a means for transmitting the telephone number information of the line connection destination embedded in the script, a means for storing identification information unique to the receiver or the viewer, and a receiver for receiving television waves. Means and means for discriminating and storing the script and the telephone number information embedded in the script from the received television radio wave, and a means for storing additional information. A remote operation device having an operation button for instructing an interactive mode using a surface, inputting information using a screen of additional information, and instructing transmission, and a remote operation receiver for receiving a signal transmitted from the remote operation device, A means for executing a script in accordance with a signal received by the remote control receiver to generate and display an additional information screen and a process of accepting input information by a button operation of the viewer, and input information operated by the viewer according to the additional information screen. When,
The response server equipment has means for automatically transmitting transfer data including identification information unique to the receiver or the viewer to the response server equipment according to the telephone number information embedded in the script. The receiving equipment that receives the transfer data and identification information of each receiver, the subscriber database for the receiver or the individual viewer, and the update of the corresponding subscriber database according to the received transfer data and identification information And a means for executing a predetermined process including, providing information related to the main broadcast to the viewer as additional information, and providing information according to the operation input of the viewer related to the additional information to the response server facility via the line. Response-feedback interactive teletext system characterized by automatic transmission to the Internet. 2. It is constructed by a transmission facility of television radio waves for character multiplex broadcasting, a home receiver having a character multiplex reception function, and a response server facility to which the receiver is line-connected through a telephone line. An interactive character multiplex broadcasting system of response feedback type, a script for providing additional information related to main broadcasting within a vertical blanking period included in a video signal to a transmission facility of television radio waves, Also, it has a means to send multiple transfer destination telephone number information with unique line numbers for each additional information embedded in the script, and the receiver stores identification information unique to the receiver or the viewer. Means, a receiving means for receiving television radio waves, and a script and telephone number information embedded in the scripts from the received television radio waves. Remote control unit having means for discriminating and storing the information, an operation button for transmitting a display output request signal for additional information and a selection instruction signal for additional information, and a remote operation reception for receiving a signal transmitted from the remote operation unit. And a means for executing a script in accordance with the request signal received by the remote control receiver to generate and display an additional information selection screen for selecting arbitrary additional information from multiple types of additional information, and a remote control receiver for receiving The selected instruction signal is reflected on the additional information selection screen, the script is executed according to the additional instruction, and the transfer data according to the additional information selected is embedded in the reception script together with the identification information unique to the receiver or the viewer. And a means for automatically transmitting to the response server equipment according to the telephone number information corresponding to the selected additional information. In addition, receiving equipment for receiving the transfer data and identification information of each receiver via a dedicated telephone line for each additional information provided, and a subscriber database for the receiver or individual viewers. It has means for executing a predetermined process including updating of a corresponding subscriber database according to the transfer data and the identification information, and provides the viewer with the information related to the main broadcast as additional information, and relates to the additional information. A response feedback type interactive character multiplex broadcasting system characterized in that information according to an operation input of a viewer is automatically transmitted to a response server facility via different telephone lines for each additional information provided. 3. The predetermined process in the response server facility includes a process of processing the received information according to a preset condition and transmitting the processed information to a station using a television radio wave transmission facility. The interactive character multiplex broadcasting system according to 1 or 2. 4. The interactive character according to claim 1, wherein the predetermined process in the response server facility includes a process of processing the received information according to a preset condition and transmitting it to an external facility. Multiplex broadcasting system. 5. The item transaction process of recognizing a specified product or specified item of a viewer and executing an order acceptance process, in the response server facility, according to claim 1 or 2. Interactive teletext broadcasting system. 6. The specified processing or the specified article ordered by the viewer is performed for the predetermined processing in the response server facility,
The interactive teletext multiplex broadcasting system according to claim 1 or 2, further comprising a goods transaction processing for executing acceptance processing and acquiring addressee information of the ordering viewer by searching the subscriber database according to the identification information.