JPH0946653A - Interactive teletext broadcasting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain the interactive teletext broadcasting system of a viewer participation type by using effectively an existing environment installation so as to easily realize an information exchange system whose object is a general house having an interactive capability without imposing a high additional cost onto the user. SOLUTION: A broadcasting station 1 is provided with a means sending a script to provide plural kinds of additional information sets independently of a main broadcasting for a vertical blanking period included in a video signal. A television receiver 3 has a script execution processing means and a means sending viewer participation reply data by selective operation of a viewer according to additional information to a telephone reception service 4. Thus, the viewer easily takes part in a main broadcasting program with an interactive function using a television receiver as a medium by sending automatically a reply content with respect to a main broadcasting (actual program) such as a quiz and a questionnaire with a simple operation of a television receiver remote controller.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to viewing and listening constructed by a transmission equipment for television radio waves for character multiplex broadcasting, a home receiver having a character multiplex reception function, and telephone line equipment connected to the receiver. The present invention relates to an interactive character multiplex broadcasting system of user participation type.

[0002]

2. Description of the Related Art In recent years, with the increase in functionality and accuracy of general household televisions using terrestrial waves, the use technology of general household televisions has attracted attention as a part of multimedia. Currently, character multiplex broadcasting is in operation, and as an information service related to programs, information services such as cooking material information and subtitle display synchronized with voice are provided by character string display, and information services not related to programs. As for, information such as news, weather forecasts, stock market conditions, etc. are provided.

However, current televisions of this type are used only for one-way information transmission from broadcasting stations to general household televisions, and therefore their applications have been limited to a narrow range.

[0004]

As described above, in the conventional television broadcasting system for general household television, only one-way information transmission from the broadcasting station to the general household television is carried out. Therefore, its application was limited to a narrow range.

[0005] The present invention has been made in view of the above circumstances,
One of the characteristics of multimedia information media, user selection of information, that is, interactivity
An information exchange system for general homes equipped with a viewer can be easily realized by effectively utilizing the existing environmental equipment (infrastructure) without imposing a large additional cost on the user. It is an object of the present invention to provide an interactive character multiplex broadcasting system of.

[0006]

DISCLOSURE OF THE INVENTION The present invention is an information exchange system for general households, which is one of the characteristics of a multimedia information medium and is provided with a user's selection of information, that is, interactiveness. This was done in order to make effective use of existing environmental equipment (infrastructure) and to easily realize it without imposing a large additional cost on the user. Economical by effectively utilizing the basic characteristics of broadcasting such as wide area and quickness, the coded transmission method within the vertical blanking interval (VBL) of television broadcasting, and public telephone lines. We are constructing an interactive teletext broadcasting system for viewers participation type for general households with an advantageous system configuration.

That is, the present invention, as the first invention, is constructed by a transmission equipment of a television radio wave for character multiplex broadcasting, a home receiver having a character multiplex reception function, and a line equipment connected to the receiver. This is a viewer participation type interactive character multiplex broadcasting system, in which the transmission facility of television radio waves is used for the viewer response procedure related to the main broadcast within the vertical blanking period included in the video signal. Script, and means for transmitting the transfer destination information embedded in the script, the receiver, receiving means for receiving television radio waves, means for discriminating and buffering the script from the received television radio waves, A remote controller having operation buttons for requesting display output of viewer response screen, inputting response information, and instructing response information transmission, and a signal transmitted from the remote controller A remote control receiver for receiving and holding,
A means for executing a script in accordance with the display output request of the viewer response screen received by the remote control receiver to generate and display the viewer response screen, and executing the script in accordance with the response information transmission instruction received by the remote control receiver for viewing Has a means for sending out the response contents input by the person to the transfer destination according to the transfer destination information embedded in the script, and temporarily stores the response contents received from the receiver in the line equipment (telephone receiving service). And providing a viewer with participation information related to the main broadcast, and a response information of the viewer related to the information. Is automatically transmitted via the line.

As a second aspect of the invention, a viewer constructed by a transmission facility for television radio waves for character multiplex broadcasting, a home receiver having a character multiplex reception function, and a line facility connected to the receiver. A participatory interactive character multiplex broadcasting system, in which a television radio wave transmission facility has a script for a viewer response procedure related to a main broadcast within a vertical blanking period included in a video signal,
And a means for transmitting a plurality of pieces of transfer destination information embedded in the script, each of which has a different line number for each response content, and the receiver has a receiving means for receiving a television radio wave and a received television radio wave. To distinguish and buffer the transfer destination information for each script and response for multiple lines, display output request of viewer response screen, input of response information,
And a remote controller having operation buttons for sending response information, a remote controller that receives and holds the signal transmitted from the remote controller, and a display of the viewer response screen received by the remote controller. A means for executing a script in accordance with an output request to generate and display a viewer response screen, and a response information input by the viewer for executing the script according to the response information transmission instruction received by the remote control receiver The line equipment has means for automatically transmitting to a transfer destination having a number, and means for temporarily storing the response content received from the receiver and executing a predetermined process in which the response content is reflected. Then, the viewer participation information related to the main broadcast is provided to the viewer, and the response information of the viewer related to the information is automatically transmitted to a transfer destination having a different line number according to its content.

As a third aspect of the invention, a viewer is constructed by a transmission equipment of television radio waves for character multiplex broadcasting, a home receiver having a character multiplex reception function, and a line equipment connected to the receiver. It is a participatory interactive character multiplex broadcasting system, the television radio transmission equipment has a script for a viewer response procedure independent of the main broadcast within the vertical blanking period included in the video signal, And a means for transmitting the transfer destination information embedded in the script, and the receiver has a receiving means for receiving the television radio wave, a means for discriminating and buffering the script from the received television radio wave, and a viewer response. A remote controller having operation buttons for requesting screen display output, inputting response information, and sending response information, and receiving and saving signals transmitted from the remote controller. A remote control receiver, a means for executing a script to generate and display a viewer response screen according to the display output request of the viewer response screen received by the remote control receiver, and the transmission of response information received by the remote control receiver It has means for executing the script according to the instruction and sending the response contents input by the viewer to the transfer destination according to the transfer destination information embedded in the script, and the line equipment temporarily stores the response contents received from the receiver. Means for storing and executing a predetermined process in which the response contents are reflected, and providing the viewer participation information to the viewer by interactive character multiplex broadcast regardless of the main broadcast, and relating to the information. It is characterized by automatically transmitting the response information of the viewer who makes a request via the line.

As a fourth invention, the above first, second,
In the interactive character multiplex broadcasting system of viewer participation type according to the third invention, the predetermined processing in which the response content is reflected in the line facility is the means for totalizing the response content or the total content of the response content. It is characterized in that it includes means for processing and returning to a facility for transmitting television radio waves for character multiplex broadcasting, or means for totalizing response contents and transferring to other system components.

By constructing various systems as described above, existing environmental equipment (infrastructure)
Wide area and quickness, which are the basic features of television broadcasting, encoding transmission system within the vertical blanking period (VBL) of television broadcasting, public telephone line, etc. An interactive character multiplex broadcasting system of viewer participation type for general households can be constructed with an advantageous system configuration.

[0012]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing a system configuration for explaining an outline of the present invention. The present invention is a viewer participation type interactive character multiplex broadcasting system capable of exchanging information related to a main broadcast, and a vertical blanking period (VB) of a main broadcast program (VB) is transmitted from a transmitting antenna 2 of a broadcasting station 1.
In L), a script (and screen control information) for providing viewer-participating sub-image information related to main broadcasting
Will be sent.

Here, the entire bit stream for displaying the additional information transmitted during the character multiplex signal transmission period within the VBL is referred to simply as a script except for a part of the control information. The so-called script includes a header, a form, a resource, a program part (script body part), and the like.

A home-use interactive television receiver (TV) 3 receives television radio waves transmitted from the broadcasting station 1 and receives a program of an arbitrary channel by operating a button of a remote controller (TV / remote controller) 308. be able to.

At this time, when the interactive television receiver (TV) 3 receives a program by the character multiplex broadcasting (coded transmission system character broadcasting), the character multiplex signal is received by the character broadcasting receiving circuit and stored (buffer). To do.

When a teletext program is selected by operating a button on the television remote controller 308, the teletext program according to the selection instruction is decoded by the text multiplex decoder and displayed in a predetermined display form.

According to the present invention, an existing teletext program is further developed by the reception script by the received character multiplex signal, and the reception script for displaying additional information is based on the instruction of the viewer. , A viewer participation type quiz program related to a table program, various additional information such as a questionnaire, and the like can be exchanged.

That is, according to the present invention, the interactive television receiver (TV) 3 is automatically connected to the telephone receiving service 4 having the totaling processing function through the telephone line. For example, the response contents to a main broadcast (table program) such as a quiz or a questionnaire can be automatically transmitted by a simple operation of a TV / remote, and a large number of viewers can easily participate in a viewer participation program.

FIG. 2 is a diagram showing an example of a processing procedure in the above-mentioned viewer participation type interactive character multiplex broadcasting system. In FIG. 2, (1) shows a transmission process of a television radio wave for character multiplex broadcasting (coded transmission method character broadcasting) in the broadcasting station 1, which is included in the main broadcast video signal here. Within the vertical blanking period (VBL), the script for the viewer response procedure such as quiz, questionnaire, etc. related to the main broadcast (here, the script body section (program section) describing the processing procedure,
Processing steps for sending a script (including a header, a form, and resources).

(2) shows a processing step of receiving a television radio wave in the interactive television receiver (TV) 3 and storing (buffering) the reception script.
In (3), the viewer operates the TV remote controller 308,
The processing steps for transmitting a request signal for participating in a viewer participation program such as a quiz, questionnaire, etc. are shown.

(4) shows a processing step in which a script is executed in response to a participation request from a viewer to generate a response input screen according to additional information and display it on a part of the display screen.
In (5), the viewer operates the TV remote controller 308,
The processing step which inputs response information is shown.

(6) shows a processing step for displaying a confirmation screen according to the response contents from the viewer. (7) shows the processing steps of the procedure for transmitting the response contents of the viewer to the telephone reception service 4.

(8) shows a processing step for totaling the response contents from the viewer. (9) shows a processing step of returning the totalized contents to the broadcasting station 1. With such an interactive function using television as a medium, for example, the response contents to a main broadcast (table program) such as quizzes and questionnaires can be automatically transmitted by a simple operation of the TV / remote controller, and Can easily participate in main broadcast programs.

FIG. 3 is a block diagram showing the configuration of each part in the viewer participation type interactive character multiplex broadcasting system according to the above-described embodiment of the present invention. The same parts as those in FIG. 1 are designated by the same reference numerals. The description is omitted.

Reference numerals 11 to 21 are components of the broadcasting station 1, 11 is a television camera installed in a studio for program production, and 12 is a videotape for recording and reproducing video and audio on a videotape. Recorder, 1
Reference numeral 3 is also a main adjustment room, and reference numeral 14 is a CG renderer which also performs CG (computer graphic) processing.

Reference numeral 15 denotes an interactive teletext production apparatus, which is a VBL included in the video signal of the main broadcast (table program).
The script data for the viewer response procedure related to the main broadcast is generated. A unique program ID is embedded in this script for each type of additional information.

Reference numeral 16 is a teletext production apparatus, which generates existing teletext multiplex transmission data such as weather forecasts and stock conditions. Reference numeral 17 is an application server that delivers the script created by the interactive teletext production device 15 to a television radio wave transmission facility, 18 is a station-side interface that controls the line connection to an external line, and 19 is a character containing the script according to the present invention. A transmission control device that controls broadcast transmission (VBL data transmission), a multiplexer 20 that superimposes a character broadcast (VBL data) on a main broadcast (table program), and a reference numeral 21 indicates a multiplexed television wave (for character multiplex broadcast). This is a transmitter for transmitting and outputting (television radio waves) from the transmitting antenna 2.

Reference numerals 31 to 34 are components of the interactive television receiver (TV) 3 respectively.
Is a character multiplex broadcasting television radio wave receiver (character multiplex television receiver) for receiving the character multiplex broadcasting television radio wave (broadcast wave) transmitted and output from the transmitting antenna 2, and 32 is a character multiplex television receiver 31. In addition to the main broadcast (table program) obtained in, multimedia teletext receiving circuit 3
3 is a display unit (CRT) for selectively displaying and outputting the ordinary character multiplex broadcast obtained in No. 3 or the interactive character multiplex broadcast according to the present invention.

The numeral 33 discriminates and takes in the teletext data (VBL data) from the received broadcast wave, and takes in the data of the ordinary teletext program and the data of the interactive teletext program (here, plural kinds of additional information related to the main broadcast). Data), and is a multimedia teletext receiving circuit that generates display data of a normal teletext program and display data of a plurality of types of additional information related to main broadcasting. The multimedia teletext receiving circuit 33 interprets and executes the reception script, and supplies display information to the video processing circuit of the character multiplex television receiver 31, and to the modem 34 for information to be sent out on the line. Supply.

Reference numeral 34 is a multimedia teletext receiving circuit 3
It is a modem for connecting 3 to the public telephone line,
Via this modem 34, the data handled by the multimedia teletext reception circuit 33 is connected to a line connection destination (embedded in the reception script) given from the interactive teletext broadcasting decoder section of the reception circuit 33, for example, centralization processing. It is possible to automatically dial and send to the telephone accepting service 4 having a function. That is, by a specific key input operation of the television / remote controller 308, interactive character multiplex broadcasting is started from the information registered in the device management / personal identification information registration setting section [PS] of the ROM, which will be described later, via the modem 34. It is possible to automatically dial the telephone reception service 4 which is the line connection destination (embedded in the reception script) given by the decoder unit for use.

FIG. 4 is a functional block diagram showing an internal structure of the multimedia teletext receiving circuit 33 shown in FIG. In FIG. 4, reference numeral 301 denotes a CPU that controls the multimedia teletext receiving circuit 33. Here, the CPU 301 constitutes a script processing device for providing a plurality of types of additional information related to the main broadcast. This CPU 301 has a script processing module [S
By performing the processing of [CR], an interactive character multiplex broadcasting decoder unit is realized. Here, the reception script discriminated from the video signal (Video) is stored in the RAM 30.
5, buffering (storing), interpreting and executing, and performing each processing such as generating display data (RGB signals).

Reference numeral 302 denotes a control memory (ROM) read-accessed by the CPU 301.
It stores the basic control program executed by and the fixed information. Here, a script processing module [SCR] for executing script processing, a teletext processing module [CBP] for executing teletext processing, and the like are stored, and a device-specific number assigned to each receiver is stored. ID
Device management / personal identification information registration / setting section [PS] where personal information, personal identification ID, etc. are registered, Chinese character / character management section [CHA] that stores and manages Chinese characters / characters, icon management section [ICO
N] and the like are provided.

Reference numeral 303 identifies the teletext data and the interactive teletext data (that is, the script for displaying additional information) from the video signal (Video) received by the teletext television receiver 31, and identifies the received teletext. R under the control of the CPU301 data and reception script
This is a data separation processing circuit stored in the AM 305.

Reference numeral 304 denotes a display memory (VRAM) for storing display data, for example, a drawing processing program [PI
CM] to store display data and the like that has been drawn. 30
Reference numeral 5 denotes a RAM provided as a work memory or the like of the CPU 301. Here, the data communication control program [DCO
M], a drawing processing program [PICM], a user interface program [USIF], a script buffer unit [SCB], a teletext data buffer unit, and the like.

Reference numeral 307 receives the signal from the television remote controller 308, separates it into a television operation command and an additional information display selection control command, and sends out a television operation command such as channel designation to the television receiving circuit for addition. The information display selection control command is temporarily stored in the remote control reception buffer register of the RAM 305, and the CPU 30 is bit-parallel.
1 is a microprocessor for channel selection (channel selection MP).

Reference numeral 308 denotes a television remote controller for remotely operating the interactive television receiver (TV) 3, and here, as shown in FIG. 5, a mode switching key (i key) for switching the interactive mode between valid and invalid, and an additional key. It has direction indicating keys (↑ key, ↓ key, ← key, → key) for selecting an arbitrary selector from a plurality of selectors provided on the information selection screen and the like, and a decision (confirm) key.

The mode switching key (i key) is a toggle type key for alternately switching the interactive mode between valid and invalid. When the interactive mode is set to be valid, the upper left corner of the display unit (CRT) 32 is set. The “i” mark is displayed on.

Further, a tuning microprocessor (tuning M
When the interactive mode is valid (that is, when the “i” mark is displayed), P) 307 is reflected only on the additional information in which some keys (for example, numeric keys) are being displayed.

Further, the interactive mode valid / invalid setting is not limited to the operation of the television / remote controller 308,
In the display of specific additional information, it is also possible to forcibly enable it at a certain timing according to the command embedded in the script.

FIG. 6 is a diagram showing the transmission timing of the script (and the screen control information). Here, in addition to the horizontal scanning period in the VBL (current character multiplex signal) for transmitting normal teletext data, , V indicated by reference numeral C in the figure
The script (and screen control information) is transmitted using the horizontal scanning period in BL. Note that FIG. 9A shows an even field and FIG. 9B shows an odd field.

Here, an example of the operation in the embodiment of the present invention will be described. From the transmission antenna 2 of the broadcasting station 1, in a transmission mode as shown in FIG. 6, a character multiplex broadcasting (encoded transmission method character broadcasting) in which a script and transfer destination information (for example, telephone number) are embedded in the VBL The television radio wave is transmitted (see step (1) in FIG. 2).

Here, in the vertical blanking period (VBL) included in the video signal of the main broadcast, a script for providing a plurality of types of additional information independent of the main broadcast (script describing a processing procedure) Send the phone number embedded in the body (including program), header, form, and resources, and script.

In this description, as an example, a quiz program with viewer participation is transmitted. The interactive television receiver (TV) 3 receives the television radio wave (broadcast wave) carrying the quiz program by the viewer participation,
The reception script included in the broadcast wave is stored (buffered). That is, the interactive TV receiver (T
V) The multimedia teletext receiving circuit 33 provided in 3 discriminates the VBL data from the received broadcast wave, captures it, and acquires the data of the normal teletext program and the data of the interactive teletext program (here, the main broadcast). And a plurality of types of additional information independent of each other), and display data of a normal teletext program and display data of a plurality of types of additional information independent of the main broadcast are generated and stored in the RAM 305 (buffer). ) (See step (2) in FIG. 2).

Here, the viewer is the TV remote controller 308.
When the interactive mode is activated by operating the mode switch key (i key) of the display unit (CRT) 32
An "i" mark is displayed in the upper left corner of the display indicating that the interactive mode is set (see step (3) in FIG. 2).

Furthermore, the mode switching key (i key)
In accordance with the operation of, the CPU 301 executes the script processing module [SCR] in the ROM 302 to realize the script processing by the interactive character multiplex broadcasting decoder unit, which is realized by the participation of the viewer in the quiz of the table program. For example, a response input screen having a plurality of selectors is displayed (see step (4) in FIG. 2).

On this response input screen, the viewer
By operating the direction key of the remote controller 308,
The selected and designated selector is highlighted (for example, blinking), and the designated selector is specified (FIG. 2, step (5),
(6)).

Further, on the screen where this response is input, "OK"
When the key is operated, a process of transmitting the response content of the viewer to the telephone reception service 4 is executed (see step (7) in FIG. 2).

The process of transmitting to the telephone acceptance service 4 is performed by automatic dialing using the telephone number embedded in the script. At this time, the response information is automatically transmitted using the common telephone number. Means to do
There is a means for automatically changing the telephone number for each response content (selector). In the means for automatically transmitting by changing the telephone number for each response content (selector), the broadcasting station 1 side allocates a unique telephone number for each response content of each selector in advance and embeds it in the script. When the CPU 301 of the receiver (TV) 3 transmits the response information to the telephone receiving service 4, the telephone receiving service 4 is called by the telephone number unique to the response content (selector).

The telephone acceptance service 4 changes response information from a large number of interactive television receivers (TVs) 3, 3, ... By changing the telephone number for each common telephone line or response content (selector). Received on the telephone line
The totalized information is transmitted to the broadcasting station 1 (or the network service 5) (see steps (8) and (9) in FIG. 2).

In this way, the interactive function using the television as an intermediary automatically transmits the response contents to the main broadcast (table program) such as quizzes and questionnaires by a simple operation of the television / remote controller. This allows the viewer to easily participate in the main broadcast program.

[0051]

As described above in detail, according to the present invention, as the existing environmental equipment, the wide range and the quickness, which are the basic features of the television broadcasting, and the vertical blanking period of the television broadcasting are provided. Constructing an interactive character multiplex broadcasting system of viewer participation type for general households with an economically advantageous system configuration by effectively utilizing the coded transmission system in (VBL), public telephone line, etc. can do.

[Brief description of drawings]

FIG. 1 is a diagram showing a system configuration for explaining an outline of the present invention.

FIG. 2 is a diagram showing an outline of a processing procedure in the embodiment of the present invention.

FIG. 3 is a block diagram showing a configuration of each unit in the interactive character multiplex broadcasting system according to the embodiment of the present invention.

4 is a multimedia teletext receiving circuit 3 shown in FIG.
3 is a functional block diagram showing the internal configuration of FIG.

FIG. 5 is a diagram showing a button configuration example of a television remote controller according to an embodiment of the present invention.

FIG. 6 is a diagram showing a transmission timing of a script (and screen control information) according to the embodiment of the present invention.

[Explanation of symbols]

1 ... Broadcasting station, 2 ... Transmission antenna, 3 ... Interactive television receiver (TV), 4 ... Telephone receiving service, 5 ...
Network service (IP / SP company), 11 ... TV camera, 12 ... Video tape recorder, 13 ... Main adjustment room, 14 ... CG render, 15 ... Interactive teletext production device, 16 ... Teletext production device, 17 ... Application server , 18 ... Station side interface, 19 ... Transmission control device, 20 ... Multiplexing device, 21 ... Transmitter, 31 ...
Teletext receiver for character multiplex broadcasting (character multiplex television receiver), 32 ... Display unit (CRT), 33 ... Multimedia teletext receiving circuit, 34 ... Modem, 301 ... CP
U, 302 ... ROM, 303 ... Data separation processing circuit, 3
04 ... Display memory (VRAM), 305 ... RAM, 3
07 ... Microprocessor for tuning (tuning MP), 308
... TV / remote controller, SCR ... script processing module, PS ... device management / personal identification information registration setting section, SC
B ... Script buffer section.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁶ Identification code Agency reference number FI Technical display location H04N 7/173

Claims (5)

[Claims] 1. An interactive character multiplex for viewer participation, which is constructed by a transmission equipment of television radio waves for character multiplex broadcasting, a home receiver having a character multiplex reception function, and a line equipment connected to the receiver. In the broadcasting system, the equipment for transmitting television waves has a script for the viewer response procedure related to the main broadcast within the vertical blanking period included in the video signal, and the transfer embedded in the script. The receiver has a means for transmitting the destination information, and the receiver has a receiving means for receiving a television radio wave, a means for discriminating a script from the received television radio wave and buffering it, and a display output request and response for the viewer response screen. Remote operation device with each operation button for information input and response information transmission instruction, and remote operation reception for receiving and holding the signal transmitted from the remote operation device And a means for executing a script in accordance with the display output request of the viewer response screen received by the remote operation receiver to generate and display the viewer response screen, and executing the script in accordance with the response information transmission instruction received by the remote operation receiver. And the means for sending the response contents input by the viewer to the transfer destination according to the transfer destination information embedded in the script.The line equipment temporarily stores the response contents received from the receiver, and It has means for executing a predetermined process that reflects the response content, provides the viewer participation information related to the main broadcast to the viewer, and automatically sends the response information of the viewer related to the information via the line. An interactive teletext multiplex system for viewer participation that is characterized by transmission. 2. A viewer participation interactive character multiplex constructed by a facility for transmitting television radio waves for character multiplex broadcasting, a home receiver having a character multiplex receiving function, and a line facility connected to the receiver. In the broadcasting system, the equipment for transmitting television waves has a script for the viewer response procedure related to the main broadcast within the vertical blanking period included in the video signal, and is embedded in the script. The receiver has a means for transmitting a plurality of transfer destination information with different line numbers for each response content, and the receiver has a receiving means for receiving a television radio wave and a script and a plurality of lines for the received television radio wave. Means for discriminating and buffering transfer destination information for each response, and operation buttons for requesting display output of viewer response screen, inputting response information, and instructing response information transmission Remote control device, a remote control receiver that receives and holds the signal transmitted from the remote control device, and a script is executed according to the viewer output screen output request received by the remote control receiver A means for generating and displaying a screen, a means for executing a script according to the response information transmission instruction received by the remote control receiver, and a means for automatically transmitting response information input by the viewer to a transfer destination having a line number according to the content. The line equipment has means for temporarily storing the response content received from the receiver and executing a predetermined process in which the response content is reflected. Interactive character multiplex of viewer participation type characterized by providing information to the viewer and automatically sending the viewer's response information related to the information to a transfer destination having a different line number for each content Transmission system. 3. A viewer participation interactive character multiplex constructed by a facility for transmitting a television wave for character multiplex broadcasting, a home receiver having a character multiplex receiving function, and a line facility connected to the receiver. In the broadcasting system, the equipment for transmitting television waves was embedded in the script for the viewer response procedure independent of the main broadcast within the vertical blanking period included in the video signal, and the script. The receiver has means for transmitting the transfer destination information, and the receiver has a receiving means for receiving a television radio wave, a means for discriminating and buffering a script from the received television radio wave, a display output request for a viewer response screen, A remote controller that has operation buttons for inputting response information and sending response information, and a remote operation receiver that receives and holds the signal transmitted from the remote controller. And a means for executing a script according to the display output request of the viewer response screen received by the remote control receiver to generate and display the viewer response screen, and a script according to the response information transmission instruction received by the remote control receiver. It has means for executing the response content input by the viewer and transmitting it to the transfer destination according to the transfer destination information embedded in the script, and the line equipment temporarily stores the response content received from the receiver, By providing a means for executing a predetermined process in which the response contents are reflected, the viewer participation information is provided to the viewer by the interactive character multiplex broadcast regardless of the main broadcast, and the viewer's participation information related to the information is provided. An interactive teletext broadcasting system for viewer participation, which is characterized by automatically transmitting response information via a line. 4. The viewer according to claim 1, 2 or 3, wherein the response content input on the viewer response screen includes a selector code, a character code, a character string code, or a mark code. Participatory interactive teletext broadcasting system. 5. The predetermined processing in which the response content is reflected in the line facility includes a means for totalizing the response content, or a processing facility for totalizing the response content to a transmission facility of the television radio wave for character multiplex broadcasting. The viewer participation type interactive teletext broadcasting system according to claim 1, 2 or 3, further comprising means for returning or summing up response contents and transferring them to other system components.