JPH0876706A - Electronic advertisement method and device - Google Patents
Electronic advertisement method and deviceInfo
- Publication number
- JPH0876706A JPH0876706A JP23865794A JP23865794A JPH0876706A JP H0876706 A JPH0876706 A JP H0876706A JP 23865794 A JP23865794 A JP 23865794A JP 23865794 A JP23865794 A JP 23865794A JP H0876706 A JPH0876706 A JP H0876706A
- Authority
- JP
- Japan
- Prior art keywords
- advertisement
- information
- management center
- moving bodies
- mobile
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
- 238000000034 method Methods 0.000 title claims description 8
- 238000004891 communication Methods 0.000 claims description 6
- 230000005540 biological transmission Effects 0.000 claims description 3
- 238000001514 detection method Methods 0.000 abstract description 3
- 230000008054 signal transmission Effects 0.000 abstract 1
- 238000010295 mobile communication Methods 0.000 description 2
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Mobile Radio Communication Systems (AREA)
Abstract
Description
【0001】[0001]
【産業上の利用分野】本発明は、広告発信源、例えば、
店舗から、該店舗に向かって近づきつつある、移動体に
対して、情報を送信する方法に関する。本発明は、例え
ば、携帯端末を所持して店の前を通りかかる人や、道路
に沿って店に近づく車に対して、店の広告情報を送信す
る場合に適用することができる。BACKGROUND OF THE INVENTION The present invention is directed to advertising sources such as
The present invention relates to a method of transmitting information from a store to a moving body approaching the store. INDUSTRIAL APPLICABILITY The present invention can be applied, for example, to transmitting advertisement information of a store to a person who has a mobile terminal and passes by in front of the store, or to a vehicle approaching the store along a road.
【0002】[0002]
【従来の技術】従来、通信による広告情報の伝達方法
は、客のほうから店に問い合わせるか、店からは移動体
の位置に関係なく電話番号か個人番号を指定する方法が
行われている。2. Description of the Related Art Conventionally, as a method of transmitting advertisement information by communication, a method has been used in which a customer inquires to a store or a store specifies a telephone number or a personal number regardless of the position of a moving body.
【0003】従って、広告を送って効果的な相手、即
ち、店の近くにいる移動体、さらに店に近づきつつある
移動体のみに対して、店から通信を行うことができなか
った。Therefore, it has not been possible to communicate from the store only to the effective partner who sent the advertisement, that is, to the mobile unit near the store or the mobile unit approaching the store.
【0004】[0004]
【発明が解決しようとする課題】本発明の目的は、上記
従来の問題点を解決し、店に近づきつつある移動体を検
出し、店から該移動体に対して電子広告を送信する方法
を提供することにある。SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned conventional problems, to detect a moving body approaching a store, and to transmit an electronic advertisement from the store to the moving body. To provide.
【0005】[0005]
【課題を解決するための手段】前記目的を達成するため
の本発明の特徴は、広告発信原から移動体に対して広告
情報を伝達する電子広告方法において、前記移動体の位
置を検出し、検出された位置情報を用いて、前記広告発
信源に対し所定の距離内にある移動体の識別番号を検出
し、当該移動体に対し前記広告発信源から識別番号にも
とづいて広告情報を無線で発信し、当該移動体はその広
告情報を受信し、広告発信源から所定の距離以内の移動
体に対してのみ広告情報を送信する電子広告方法にあ
る。なお、ここで広告とは、宣伝、販売のための広告ば
かりでなく、一般の情報伝達を意味するものとする。A feature of the present invention for achieving the above object is to detect the position of the mobile body in an electronic advertisement method for transmitting advertisement information from the advertisement source to the mobile body, The detected position information is used to detect the identification number of the mobile object within a predetermined distance from the advertisement source, and the advertisement information is wirelessly transmitted to the mobile object based on the identification number from the advertisement source. In the electronic advertisement method, the mobile body transmits the advertisement information, receives the advertisement information, and transmits the advertisement information only to the mobile body within a predetermined distance from the advertisement transmission source. It should be noted that the term "advertisement" as used herein means not only advertisement for advertising and sales but also general information transmission.
【0006】[0006]
【作用】本発明は、店舗から電子的に広告情報を発信す
る電子広告サービスにおいて、店舗に近づきつつある移
動体を、その位置情報の変化と、移動経路(道路)情報
とから検出する手段を用いて、そのID(電話番号)を
知り、該移動体に対してのみ電子広告を行うことで、よ
り有効に広告を行う。The present invention provides means for detecting a moving body approaching a store from the change in the position information and the movement route (road) information in the electronic advertisement service for electronically transmitting the advertisement information from the store. By using the ID (telephone number) to know the ID and electronically advertising only to the mobile object, the advertisement is more effectively performed.
【0007】移動体の位置情報を定期的に収集すること
で、移動体の移動方向を求めることができる。移動体の
位置および移動方向と、道路地図情報とから、移動経路
を求めることができる。移動経路と店舗の位置情報とか
ら、店舗に近づきつつある移動体およびその通信IDを
知ることができる。店舗に近づきつつある移動体にの
み、電子広告を送信することで、効果的な宣伝を行うこ
とが可能となる。By periodically collecting the position information of the moving body, the moving direction of the moving body can be obtained. The moving route can be obtained from the position and moving direction of the moving body and the road map information. The moving body approaching the store and its communication ID can be known from the movement route and the position information of the store. By transmitting the electronic advertisement only to the moving body approaching the store, it becomes possible to carry out effective advertisement.
【0008】[0008]
【実施例】図1は一実施例におけるシステムの概要構成
である。1は広告発信を行う店舗、2は広告受信可能な
移動体(モードによって受信拒否も可能)、3は移動管
理センタ、4はGPSなどの位置検出用インフラであ
る。DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a schematic configuration of a system in one embodiment. Reference numeral 1 is a store for transmitting advertisements, 2 is a mobile body capable of receiving advertisements (reception can be rejected depending on the mode), 3 is a mobility management center, and 4 is a location detecting infrastructure such as GPS.
【0009】図6は実施例における詳細なシステム構成
である。図6において、1は店舗で、通信装置と電子広
告発信装置とを持つ。2は移動体で、位置検出装置と、
電子広告受信装置(受信可/不可のモードを持つ)、移
動体通信装置とを持つ。3は移動管理センタで、店舗デ
ータベース、移動体管理データベース、接近移動体検出
装置、通信装置とを持つ。FIG. 6 shows a detailed system configuration in the embodiment. In FIG. 6, reference numeral 1 denotes a store, which has a communication device and an electronic advertisement transmitting device. 2 is a moving body, a position detecting device,
It has an electronic advertisement receiving device (having a reception enable / disable mode) and a mobile communication device. A mobile management center 3 has a store database, a mobile management database, an approaching mobile detection device, and a communication device.
【0010】ガソリンスタンド広告の例で、サービスの
概要を説明する。An outline of the service will be described by taking an example of a gas station advertisement.
【0011】移動体から見たサービスの概要は次のよう
になる。The outline of the service as seen from the mobile unit is as follows.
【0012】(1)各移動体は、これからガソリンスタ
ンドで給油を行いたいとき、移動体の広告受信装置を広
告受信モードに設定する(10)。 (2)その移動体の進行経路方向にある複数のガソリン
スタンドから、移動体通信を用いて電子広告情報がその
移動体に対して送られる。 (3)移動体の使用者は、条件に合うガソリンスタンド
を選択し、広告情報に従って、進入停止し、サービスを
受ける。(1) When each mobile object wants to refuel at a gas station, it sets the advertisement receiving device of the mobile object to the advertisement receiving mode (10). (2) Electronic advertisement information is sent to the mobile body using mobile communication from a plurality of gas stations in the traveling route direction of the mobile body. (3) The user of the mobile body selects a gas station that meets the conditions, stops according to the advertisement information, and receives the service.
【0013】図4と図5によりシステムの動作の流れを
説明する。The flow of operation of the system will be described with reference to FIGS.
【0014】図4は、移動体・移動管理センタ・店舗の
動作および間でやりとりする情報の流れを示したもので
ある。FIG. 4 shows the operation of the mobile unit, the mobile management center, and the store, and the flow of information exchanged between them.
【0015】図5は、図4で示した各情報の詳細な内容
を記述したものである。FIG. 5 describes the detailed contents of each information shown in FIG.
【0016】(1)各広告発信店舗1は、自己位置と店
舗種別と広告対象範囲(エリア指定、方向指定、車種指
定)を3の移動管理センタに登録しておく(12)。 (2)各移動体2は、使用者の設定により広告受信モー
ド(10)になると、移動管理センタ3に自己ID(電
話番号)を登録する。なお、受信モードを終了した場合
は登録を抹消される。 (3)広告受信モードの各移動体2は、定期的に4を用
いて自己位置を検出し(16)、移動管理センタ3に該
位置情報を送信する。 (4)移動管理センタ3は登録された移動体ごとに位置
の変化を検出し、現在エリア、進行経路(道路)と進行
方向を検出する。この時、道路の曲がり具合により、位
置座標的に遠ざかっていても、近づいていると見なすこ
ともある(図2)。 (5)移動管理センタ3は(4)で得た情報を道路およ
びエリアごとに分類して移動体電話番号と共にテーブル
に管理する(図3)。 (6)移動管理センタ3は(1)で指定された条件に合
致する接近移動体のID情報(電話番号、車種など)を
該当する登録店舗1に通知する。 (7)登録店舗1は自己店舗に近づきつつある移動体2
に対して、(6)で得たIDを用いて発信し、電子広告
情報(店舗名、価格、サービス特徴、ナビゲーション地
図情報など)を伝送する。(1) Each advertisement transmitting store 1 registers its own position, store type, and advertisement target range (area designation, direction designation, vehicle type designation) in the three mobility management centers (12). (2) Each mobile unit 2 registers its own ID (telephone number) in the mobility management center 3 when the user enters the advertisement receiving mode (10). When the reception mode is terminated, the registration will be deleted. (3) Each mobile unit 2 in the advertisement receiving mode periodically detects its own position using 4 (16) and transmits the position information to the mobility management center 3. (4) The movement management center 3 detects a change in position for each registered moving body, and detects the current area, the traveling route (road) and the traveling direction. At this time, depending on the degree of curve of the road, it may be considered that the vehicle is approaching even if it is far from the position coordinates (FIG. 2). (5) The mobility management center 3 classifies the information obtained in (4) for each road and area and manages it in a table together with the mobile phone number (FIG. 3). (6) The mobility management center 3 notifies the corresponding registered store 1 of the ID information (telephone number, vehicle type, etc.) of the approaching moving body that matches the condition specified in (1). (7) Registered store 1 is moving body 2 approaching its own store
, The electronic advertisement information (store name, price, service characteristics, navigation map information, etc.) is transmitted by using the ID obtained in (6).
【0017】[0017]
【発明の効果】以上説明したとおり、本発明は店舗の近
傍の移動体に対してのみ電子広告を送信するので、効果
的な宣伝を行うことができる。As described above, according to the present invention, since the electronic advertisement is transmitted only to the moving body in the vicinity of the store, effective advertisement can be performed.
【図1】本発明の実施例によるシステムの概要構成を示
す。FIG. 1 shows a schematic configuration of a system according to an embodiment of the present invention.
【図2】位置座標と道路の曲がりの関係を示す。FIG. 2 shows a relationship between position coordinates and a curve of a road.
【図3】移動管理センタの管理情報を示す。FIG. 3 shows management information of a mobile management center.
【図4】本発明の動作の流れを示す。FIG. 4 shows a flow of operations of the present invention.
【図5】各情報の詳細な内容を示す。FIG. 5 shows detailed contents of each information.
【図6】本発明によるシステム構成を示す。FIG. 6 shows a system configuration according to the present invention.
1 店舗 2 移動体 3 移動管理センタ 4 位置検出手段 1 Store 2 Mobile 3 Mobility Management Center 4 Position Detection Means
───────────────────────────────────────────────────── フロントページの続き (72)発明者 酒井 和男 東京都千代田区内幸町一丁目1番6号 日 本電信電話株式会社内 ─────────────────────────────────────────────────── ─── Continuation of the front page (72) Inventor Kazuo Sakai 1-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo Nihon Telegraph and Telephone Corporation
Claims (2)
を伝達する電子広告方法において、 前記移動体の位置を検出し、 検出された位置情報を用いて、前記広告発信源に対し所
定の距離以内にある移動体の識別番号を検出し、 当該移動体に対し前記広告発信源から識別番号にもとづ
いて広告情報を無線で発信し、 当該移動体はその広告情報を受信し、 広告発信源から所定の距離以内の移動体に対してのみ広
告情報を送信することを特徴とする電子広告方法。1. An electronic advertisement method for transmitting advertisement information from an advertisement source to a mobile body, wherein the position of the mobile body is detected, and the detected position information is used to determine a predetermined location for the advertisement source. Detecting the identification number of a mobile object within a distance, wirelessly transmitting advertisement information to the mobile object based on the identification number from the advertisement source, the mobile object receiving the advertisement information, and the advertisement source An electronic advertisement method characterized in that the advertisement information is transmitted only to a moving object within a predetermined distance from.
体に広告を発信する広告発信源と、 無線により前記公衆通信網に接続され、識別番号を有す
る移動体と、 該移動体の位置を検出する位置検出手段と、 位置検出手段により検出された移動体の位置を当該移動
体からの送信により収集する移動管理センタとを有し、 該移動管理センタが、広告発信源に対し所定の距離以内
にある移動体を当該広告発信源に通知することにより、
当該広告発信源は当該移動体の識別番号にもとづいて当
該移動体に広告情報を送信することを特徴とする電子広
告装置。2. An advertisement source connected to a public communication network and wirelessly transmitting an advertisement to a mobile unit, a mobile unit wirelessly connected to the public communication network and having an identification number, and a position of the mobile unit. It has a position detecting means for detecting and a movement management center for collecting the position of the moving body detected by the position detecting means by transmission from the moving body, and the movement management center has a predetermined distance from the advertisement source. By notifying the advertisement source of the moving body that is within,
The electronic advertisement device, wherein the advertisement source transmits advertisement information to the mobile unit based on the identification number of the mobile unit.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP23865794A JPH0876706A (en) | 1994-09-07 | 1994-09-07 | Electronic advertisement method and device |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP23865794A JPH0876706A (en) | 1994-09-07 | 1994-09-07 | Electronic advertisement method and device |
Publications (1)
Publication Number | Publication Date |
---|---|
JPH0876706A true JPH0876706A (en) | 1996-03-22 |
Family
ID=17033392
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP23865794A Withdrawn JPH0876706A (en) | 1994-09-07 | 1994-09-07 | Electronic advertisement method and device |
Country Status (1)
Country | Link |
---|---|
JP (1) | JPH0876706A (en) |
Cited By (34)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH09261752A (en) * | 1996-03-27 | 1997-10-03 | Nec Commun Syst Ltd | Service information notice system and method |
JPH10207413A (en) * | 1997-01-17 | 1998-08-07 | Omron Corp | Information displaying method and device therefor |
JPH1165434A (en) * | 1997-08-13 | 1999-03-05 | Hitachi Ltd | Information provision system, information output method at terminal, mobile information terminal and information provision device |
JPH1165494A (en) * | 1997-08-19 | 1999-03-05 | Nippon Telegr & Teleph Corp <Ntt> | Method and device for providing information and storage medium storing information control program |
JP2001318845A (en) * | 2000-05-09 | 2001-11-16 | Masaru Murata | Method for setting url based on address and system using portable terminal capable of transmitting position information |
JP2002027529A (en) * | 2000-07-05 | 2002-01-25 | Sharp Corp | Portable information terminal device, base station device, information communication system, and storage medium |
JP2002073623A (en) * | 2000-09-01 | 2002-03-12 | Sharp Corp | Device and method for providing information, and machine readable recording medium recorded with program for realizing the method |
US6360167B1 (en) * | 1999-01-29 | 2002-03-19 | Magellan Dis, Inc. | Vehicle navigation system with location-based multi-media annotation |
JP2002092482A (en) * | 2000-09-20 | 2002-03-29 | Dainippon Printing Co Ltd | Method and device for distributing information to portable information terminal |
JP2002132820A (en) * | 2000-10-27 | 2002-05-10 | Nippon Telegr & Teleph Corp <Ntt> | Supply method for area-limited announcement information |
JP2002157509A (en) * | 2000-11-21 | 2002-05-31 | Fujitsu Ltd | Method for distributing advertisement information and method for receiving advertisement information |
JP2002163267A (en) * | 2000-11-28 | 2002-06-07 | Nec Corp | Store information display system |
JP2002185612A (en) * | 2000-12-15 | 2002-06-28 | Sharp Corp | Information distribution system |
EP0940311A3 (en) * | 1998-03-03 | 2002-07-24 | International Business Machines Corporation | Method and apparatus for fuel management and for preventing fuel spillage |
JP2002215926A (en) * | 2001-01-19 | 2002-08-02 | Nippon Seiki Co Ltd | Information communication system |
JP2002244947A (en) * | 2001-02-16 | 2002-08-30 | Ntt Comware Corp | Method of providing application service for vehicle and portal server for the method |
JP2002288518A (en) * | 2001-03-23 | 2002-10-04 | Aisin Aw Co Ltd | Mobile advertisement information distribution method and system, mobile advertisement information registration system, mobile advertisement information accounting system, mobile communication apparatus and recording medium |
JP2002297614A (en) * | 2001-03-30 | 2002-10-11 | Konami Co Ltd | System, device, and method for information distribution applicable for distribution of amusement facility information or the like |
JP2002297868A (en) * | 2001-03-30 | 2002-10-11 | Japan Research Institute Ltd | Sales promotion support device, sales promotion support method, program for making computer carry out sales promotion support method, and computer-readable recording medium with the program recorded thereon |
JP2002297869A (en) * | 2001-03-30 | 2002-10-11 | Japan Research Institute Ltd | Sales promotion support device, sales promotion support method, program for making computer carry out sales promotion support method, and computer-readable recording medium with the program recorded thereon |
JP2003501699A (en) * | 1999-06-09 | 2003-01-14 | カタリナ マーケティング インターナショナル,インク. | In-vehicle sales promotion system |
JP2003130660A (en) * | 2001-10-23 | 2003-05-08 | Alpine Electronics Inc | Facility information providing device |
JP2003143160A (en) * | 2001-08-14 | 2003-05-16 | Hewlett Packard Co <Hp> | Method for constructing wireless mobile device network |
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US7146397B2 (en) | 2000-04-15 | 2006-12-05 | Koninklijke Philips Electronics N.V. | Networked message delivery system |
JP2010039898A (en) * | 2008-08-07 | 2010-02-18 | Hitachi Ltd | Advertisement distribution system, advertisement distribution device and advertisement distribution method |
JP2010157251A (en) * | 2000-06-16 | 2010-07-15 | Fujitsu Ltd | Advertisement display system, information terminal, and advertisement display method in the information terminal |
US7937095B2 (en) | 2001-04-10 | 2011-05-03 | Knowtate, Inc. | Combining a marker with contextual information to deliver domain-specific content |
US10089864B2 (en) | 2013-08-30 | 2018-10-02 | Mitsubishi Heavy Industries Machinery Systems, Ltd. | Operating management system, operating management method, and program |
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-
1994
- 1994-09-07 JP JP23865794A patent/JPH0876706A/en not_active Withdrawn
Cited By (38)
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JPH09261752A (en) * | 1996-03-27 | 1997-10-03 | Nec Commun Syst Ltd | Service information notice system and method |
JPH10207413A (en) * | 1997-01-17 | 1998-08-07 | Omron Corp | Information displaying method and device therefor |
JPH1165434A (en) * | 1997-08-13 | 1999-03-05 | Hitachi Ltd | Information provision system, information output method at terminal, mobile information terminal and information provision device |
JPH1165494A (en) * | 1997-08-19 | 1999-03-05 | Nippon Telegr & Teleph Corp <Ntt> | Method and device for providing information and storage medium storing information control program |
EP0940311A3 (en) * | 1998-03-03 | 2002-07-24 | International Business Machines Corporation | Method and apparatus for fuel management and for preventing fuel spillage |
US6360167B1 (en) * | 1999-01-29 | 2002-03-19 | Magellan Dis, Inc. | Vehicle navigation system with location-based multi-media annotation |
US10361802B1 (en) | 1999-02-01 | 2019-07-23 | Blanding Hovenweep, Llc | Adaptive pattern recognition based control system and method |
JP2003501699A (en) * | 1999-06-09 | 2003-01-14 | カタリナ マーケティング インターナショナル,インク. | In-vehicle sales promotion system |
US6714860B1 (en) * | 1999-11-30 | 2004-03-30 | Robert Bosch Gmbh | Navigation device with means for displaying advertisements |
JP2003523565A (en) * | 1999-12-29 | 2003-08-05 | グローリキアン,ハリー・エイ | An Internet system that connects client travelers to geographically relevant data |
US9299088B2 (en) | 1999-12-29 | 2016-03-29 | Cufer Asset Ltd. L.L.C. | Internet system for connecting client-travelers with geographically-associated data |
US7146397B2 (en) | 2000-04-15 | 2006-12-05 | Koninklijke Philips Electronics N.V. | Networked message delivery system |
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