JPH0736787Y2 - Information sheet for selling cosmetics - Google Patents

Description

[Detailed Description of the Invention] [Industrial Application Field] The present invention relates to a cosmetics sales information sheet used by a cosmetics salesperson when selling cosmetics.

[Conventional technology]

2. Description of the Related Art Conventionally, in a cosmetics store, a professional salesperson sells cosmetics to customers based on a cosmetics sales information sheet distributed by a cosmetics manufacturer. The information sheet for selling cosmetics is usually a rectangular cardboard or thin plastic board with the type of cosmetics and its usage printed on the surface of the plastic board. Explain Atsuta cosmetics and how to use them.

[Problems to be solved by the device]

By the way, recently, it has been scientifically elucidated that ultraviolet rays have an adverse effect on the skin, and many cosmetics that are focused on protecting the skin from ultraviolet rays have appeared on the market. And, for example, in order to make customers aware of UV prevention on a daily basis, the UV irradiation amount is broadcast through mass media like a weather forecast,
Attempts have also been made to advertise cosmetics depending on the intensity of ultraviolet rays from time to time.

In this way, when a wide variety of UV-compatible cosmetics are sold and customers become more sensitive to UV information, their interest will become deeper and more detailed. Powerful explanation ability will be required. However, it is impossible for the original cosmetics manufacturer to educate each salesperson of a huge number of cosmetics dealers nationwide enough to meet the above requirements, because it takes a lot of labor and time. near.

The present invention has been made in view of the above circumstances, and a cosmetics sales information sheet configured so that the relationship between ultraviolet rays and skin and the appropriate type of cosmetics can be seen at a glance without the salesperson receiving direct education. The purpose is to provide.

[Means for Solving the Problems]

In order to achieve the above-mentioned object, the present invention provides a cosmetics sales information sheet used by a cosmetics salesperson at the time of selling cosmetics, wherein n vertical rectangular frames are arranged side by side on the sheet surface and printed. At the top of the frame, the n levels of UV intensity obtained by dividing the UV intensity into n stages are shown in order from the left in the order of weak or strong UV, and at least the inside of each of the above It is divided into three columns, a column, a middle column and a lower column, and the above upper column schematically shows the effect of UV irradiation of the intensity shown at the top of the frame on the skin, and the above middle column shows the above ultraviolet rays. A cosmetics sales information sheet that descriptively shows the points of skin care when irradiated, and also lists the names of the cosmetics to be used when the same is also irradiated with the ultraviolet rays in the following column. Is the first gist Similarly, in a cosmetics sales information sheet used by cosmetics salespersons at the time of sales of cosmetics, n horizontal rectangular frames are vertically arranged and printed on the surface of the sheet, and the intensity of ultraviolet rays is n at the left end of each frame. The n types of UV intensity levels obtained by dividing them into stages are shown from the top to the bottom in the order of weak or strong UV,
The inside of each frame is divided into at least three columns, a left column, a middle column, and a right column, and in the left column, the effect of ultraviolet irradiation having the intensity shown at the left end of the frame on the skin is schematically illustrated. Shows,
In the middle column, descriptive points are shown for skin care when receiving the ultraviolet irradiation, and in the right column, the names of cosmetics to be used when receiving the ultraviolet irradiation are also listed. The second summary is the information sheet for selling cosmetics.

[Action]

That is, the cosmetics information sheet of the present invention (hereinafter abbreviated as “sheet”) is printed by arranging rectangular frames, which are divided into n types according to the intensity of ultraviolet rays, in the horizontal direction or in the vertical direction. In addition to attaching the level of strength to
In each frame, the effect of ultraviolet rays on the skin, the skin care points when exposed to ultraviolet rays, and the names of the cosmetics used for them are summarized in an easy-to-see manner. Therefore, the salesperson can easily understand the relationship between the ultraviolet rays and the skin, the point of care and the cosmetics suitable for it, just by looking at this sheet, and does not need special education or memorization. . Also, by showing this sheet at the store, the customer can fully understand and purchase the necessary cosmetics, and carry out proper UV protection and maintenance after UV irradiation.

Next, the present invention will be described in detail based on embodiments.

〔Example〕

FIG. 1 shows an embodiment of the present invention. This sheet 1
Is entirely formed of a flexible thin plate made of plastic or cardboard, and has a horizontally long rectangular planar shape.

As shown in FIG. 2, on the front surface 1a of the sheet 1, four vertically elongated rectangular frames 2 formed by thick lines are printed side by side, and the upper side of each rectangular frame 2 is printed. The small frame 3 of the inverted triangle is printed so as to overlap with. The four small frames 3 are, in order from the left, "weak (UV index less than 4)", "moderately strong (UV index 4 to 6)", "strong (UV index 6 to 8)", "very Strong (UV index 8 or higher) "
Are described respectively, and they are subheadings of each rectangular frame 2. A broken line 4 extends upward from each of the central portions of the upper sides of the four small frames 3 and is connected to a heading portion 5 in which "UV amount" is displayed in white. Therefore, it is visually understood that the description of the strength of each of the small frames 3 indicates four layers in which the strength of the ultraviolet ray amount is divided into four levels. The "UV index" is a method of displaying the amount of ultraviolet rays devised by the applicant of the present invention, and divides the amount of ultraviolet rays observed on the ground surface into 12 levels and displays the numerical values as 1 to 12.

On the other hand, the four rectangular frames 2 are vertically divided into three columns by four parallel chain lines 6a to 6d extending in the left-right direction.

In the upper column 7 partitioned by the chain lines 6a and 6b, a message indicating "a change in skin due to ultraviolet rays" is vertically displayed in the left and right margins. And the upper column 7 in each rectangular frame 2
Shows a schematic diagram showing the sun 8, the ozone layer 9 and the skin cross section 10, respectively, when it is irradiated with ultraviolet light of the intensity shown in the subheading of the small frame 3 overlapping the rectangular frame 2. The skin condition is descriptively explained. For example, in FIG. 2, the subheading of the overlapping small frame 3 of the rectangular frame 2 arranged at the left end is “weak (UV index is less than 4)”, and on the left side of the part showing the “granular layer” of the skin cross section 10, “ The text "The skin becomes thicker and harder" is enclosed in the balloon 11 and attached. In addition, below the series of figures, the characters "● the epidermis is dry" and "● the amount of ultraviolet rays is accumulated in the skin" are added. Therefore, it can be seen that when the amount of ultraviolet rays is weak (UV index is less than 4), the skin is in the above-mentioned state.

Further, the middle column 12 separated by the chain lines 6b and 6c.
Indicates that "point of care" is displayed vertically in the left and right margins. Then, in the middle column 12 in each rectangular frame 2, a small frame 3 overlapping the rectangular frame 2 is inserted.
The descriptive points of skin care when exposed to the ultraviolet rays of the intensity shown in the subheading are described. For example, the middle column of the rectangular frame 2 arranged at the left end in FIG.
The text of "● Prevention and maintenance of daily UV accumulation" is displayed on page 12. Therefore, when the amount of ultraviolet rays is weak (UV index is less than 4), no special care is required, and it can be seen that daily prevention and care are sufficient.

Furthermore, the lower column 13 separated by the chain lines 6c and 6d.
Indicates that “point product” is displayed vertically in the left and right margins. Then, the lower column 13 in each rectangular frame 2
Indicates the types of cosmetics used when receiving the ultraviolet irradiation of the intensity indicated in the subheading of the small frame 3 overlapping the rectangular frame 2, divided into “Prevention” and “Recovery” items. Has been done. For example, in the lower column 13 of the rectangular frame 2 arranged at the left end in FIG. 2, the characters “● fundament” and “● deessence” are displayed under the item “prevention”. Therefore, when the amount of ultraviolet rays is weak (UV index is less than 4), it is sufficient to pay attention to the basic cosmetics such as foundation and essence.

Note that the description of the upper column 7, the middle column 12, and the lower column 13 of the other three rectangular frames 2 is as illustrated, and the description thereof will be omitted.

On the back surface 1b of the sheet 1, as shown in FIG. 3, two left and right rectangular frames 20 and 21 formed by thick lines are printed. The heading "Stain freckles formed by ultraviolet rays (mechanism of melanin formation)" is displayed, and the rectangular frame on the right side
At the top of 21, the heading "Cleaning points" is displayed. Then, in the left rectangular frame 20, a schematic diagram 22 showing a state where ultraviolet rays are absorbed into the skin to increase melanin, and a schematic 23 showing a state in which melanin further increases and inflammation occurs are displayed. There is. On the other hand, in the rectangular frame 21 on the right side, an electron micrograph 24 of the skin normally produced melanin, and an electron micrograph 25 of the skin radically produced melanin, of the skin taken appropriate preventive measures. A schematic diagram 26 showing the state is displayed.

Therefore, if this sheet 1 is used, the cosmetics salesperson can at first glance grasp the relationship between the amount of ultraviolet rays and the skin, the point of care and the cosmetics suitable for it, without undergoing special education or being memorized. can do. Then, according to the display on this sheet, appropriate advice can be given to the customer. Further, as described above, in the case of transmitting the ultraviolet ray amount information by mass media, it is possible to perform a fine-tuned service by recommending cosmetics according to the ultraviolet ray amount at that time in accordance with the above information. it can.

In the above embodiment, the intensity of the ultraviolet ray is divided into four levels, and the four rectangular frames 2 corresponding to the four levels are arranged side by side. However, it is optional to divide the intensity of the ultraviolet ray into any number of levels.
The rectangular frames 2 may be arranged according to the number.

Further, in the above embodiment, since the sheet 1 is a horizontally long rectangle, the vertically long rectangular frames 2 are arranged in the left-right direction. However, when the sheet 1 is a vertically long rectangle, as shown in FIG. The horizontally long rectangular frames 2a may be arranged vertically. In this case, the small frame 3 is provided at the left end of the rectangular frame 2a, and the inside of each frame 2a is divided into three columns, a left column 30, a right column 31, and a right column 32.

[Effect of device]

As described above, in the sheet of the present invention, rectangular frames, which are divided into n types according to the strength of ultraviolet rays, are printed side by side in the left-right direction or the up-down direction, and each frame is marked with a hierarchy of that strength. In addition, in each frame, the effect of ultraviolet rays on the skin, the skin care points when exposed to ultraviolet rays, and the names of the cosmetics used for them are summarized for easy viewing. Therefore, the salesperson can easily understand the relationship between ultraviolet rays and skin, the points of care and the cosmetics suitable for it, just by looking at this sheet, without receiving special education or memorization. Can provide fine-grained, compelling advice to customers.
Also, by showing this sheet at the store, the customer can fully understand and purchase the necessary cosmetics, and carry out proper UV protection and maintenance after UV irradiation.

[Brief description of drawings]

1 is a perspective view showing an embodiment of the present invention, FIG. 2 is a front view of the above embodiment, FIG. 3 is a back view of the above embodiment, and FIG. 4 is another embodiment. It is a perspective view shown. 1 …… Sheet, 1a …… Surface, 2,2a …… Rectangular frame, 3 ……
Small frame, 7 ... upper column, 12 ... middle column, 13 ... lower column

Claims (2)

[Scope of utility model registration request] 1. A cosmetics information sheet used by a cosmetics salesperson at the time of selling cosmetics, wherein n vertically long rectangular frames are arranged side by side on the surface of the sheet and printed, and ultraviolet rays are provided at the top of each frame. The levels of n types of ultraviolet intensity obtained by dividing the intensity of n into n stages are shown in order from the left to the order of weak or strong ultraviolet, and the inside of each frame is at least the upper, middle and lower columns. Partition into 3 columns,
In the above upper column, the effect of UV irradiation of the intensity shown at the top of the frame on the skin is schematically shown, and in the middle column, the points of skin care when receiving the ultraviolet irradiation are descriptive. In addition, in the lower column, the names of cosmetics to be used when they are also exposed to the ultraviolet rays are listed and shown. 2. A cosmetics information sheet used by a cosmetics salesperson at the time of selling cosmetics, in which n horizontally long rectangular frames are vertically arranged and printed on the surface of the sheet, and ultraviolet rays are provided at the left end of each frame. The levels of n types of ultraviolet intensity obtained by dividing the intensity of n into n stages are shown in order from the top to the bottom of the UV or from the top of the UV, and the inside of each frame is at least the left, middle and right columns. Partition into 3 columns,
In the left column, the effect of UV irradiation of the intensity shown at the left end of the frame on the skin is schematically shown, and in the middle column, the points of skin care when receiving the UV irradiation are descriptive. In addition, in the right column, the name of the cosmetics to be used when receiving the ultraviolet irradiation is also listed, and the information sheet for selling cosmetics is also shown.