JPH0551674U - catalog - Google Patents

Abstract

(57) [Summary] [Purpose] To provide a catalog that allows sales people to promote sales without having to meet with customers. [Construction] The catalog 1 has a concave portion 3 formed in a catalog body 2, and a cassette type magnetic tape 5 in which the product information and the like contained in the concave portion 3 are recorded. The salesperson's business card 4 is attached to the surface of the magnetic tape 5.

Description

[Detailed description of the device]

[0001]

[Industrial applications]

 The present invention relates to a catalog, and more particularly to a catalog that appeals not only to the eyes of the customer but also to the hearing to motivate customers to purchase.

[0002]

[Prior art and its problems]

 Recently, so-called catalog sales, in which customers select products from distributed catalogs and purchase them, have become widespread. In this sales form, the role of catalogs in promoting sales is important.

However, a normal catalog only lists product information and cannot sufficiently motivate customers to make purchases. Therefore, unless the person in charge of sales visits the customer and conducts sales activities while distributing the catalog, the customer's willingness to purchase cannot be stimulated and sales can be promoted.

However, when the customer is absent, the person in charge of sales cannot perform sales activities, and it is the current situation that the catalog cannot be distributed with the business card attached and the sales cannot be sufficiently promoted.

[0005] Therefore, an object of the present invention is to provide a catalog that can sufficiently motivate customers to purchase and promote sales without the sales staff having to meet with the customers.

[0006]

[Means for Solving the Problems]

 In order to solve the above problems, the present invention has a structure in which a concave portion is formed in a catalog body, a cassette type magnetic tape is stored in the concave portion, and a business card is attached to the surface of the cassette type magnetic tape. It was adopted.

[0007]

[Operation] The catalog according to the present invention having the above-mentioned configuration is provided on a cassette type magnetic tape, for example, if a salesperson records a greeting or a detailed explanation of the products on the catalog, the customer who hears it can Even if the sales person doesn't visit, he / she feels as if they are visiting.

Further, since the business card is attached to the cassette-type tape, it is hard to lose it. This business card makes the sales representative clear to the customer, and the order, inquiry, etc. can be processed smoothly.

[0009]

【Example】

 As shown in FIGS. 1 and 2, in the catalog 1, a cassette-type magnetic tape 5 to which a salesperson's business card 4 is attached is stored in a recess 3 formed in the catalog body 2.

The catalog body 2 has a magazine surface 8 on which product information is posted, which is bound between a front cover 6 and a back cover 7. The corner of the magazine surface 8 is punched into a shape substantially equal to the magnetic tape 5. The recessed portion 3 is formed.

The magnetic tape 5 is generally available on the market, and the voice of a salesperson records a detailed description of the product or the product published in the catalog.

Further, as shown in phantom lines, the salesperson's business card 4 is attached to the surface of the magnetic tape 5 so that the drive shaft insertion hole 5a of the magnetic tape corresponds to the through hole 4a formed in the business card 4. It is integrated with the magnetic tape 5. If the face photograph of the sales person is printed on this business card 4, the appeal effect to the customer can be further enhanced. Characters 9 are characters printed on the business card 4.

According to the catalog 1 having the above-described configuration, it is possible to appeal to the customer by the recording voice of the sales person using the magnetic tape 5 together with the product information posted on the magazine 8, and when the customer is absent You can motivate customers to purchase by simply distributing Catalog 1. In addition, the business card 4 makes it clear who the sales person is and can smoothly process orders and inquiries.

[0014]

[Effect of the device]

 As described above, this device stores the magnetic tape with the business card attached to the catalog, so that the product information and the audio information of the magnetic tape listed in the catalog can be stored even if the salesperson does not meet the customer. By both of them, it is possible to sufficiently motivate customers to purchase, and to significantly promote sales.

[Brief description of drawings]

FIG. 1 is an exploded perspective view of an embodiment.

FIG. 2 is a sectional view of the same.

[Explanation of symbols]

 1 Catalog 2 Catalog body 3 Recessed portion 4 Business card 5 Cassette type magnetic tape 6 Front cover 7 Back cover 8 Magazine 9 characters

Claims (1)

[Scope of utility model registration request] 1. A catalog in which a concave portion is formed in a main body of the catalog, a cassette type magnetic tape is stored in the concave portion, and a business card is attached to a surface of the cassette type magnetic tape.