JP3065209U - Miscellaneous magazines - Google Patents

Abstract

(57) [Summary] [Problem] To provide a magazine that can enhance the function of an advertisement to be placed. SOLUTION: An information section in which information on advertisement information such as shopping, gourmet, various events, etc. is posted, and a writing section which can be written by a purchaser such as a schedule or a memo, and each of the information section and the writing section. Magazines with a page number ratio of 1: 1 to 2: 1.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a magazine provided with a writable writing unit in a conventional magazine.

[0002]

[Prior art]

 There have been many magazines that have posted advertising information on shopping, gourmet food, and various events. Many of these advertisements appear in magazines that change seasonally or for a limited time, and subscribers receive the latest information from magazines.

[0003]

[Problems to be solved by the invention]

 Such advertising information is often accepted by the subscriber with interest if it matches the interests the subscriber has at the time, but is often not seen. Also, since magazines in general are poorly subscribed, it is highly likely that advertising information that is not read at this time will be discarded along with the magazine without ever being seen by the subscriber. However, the current situation of this kind of thing is that the advertisers will lose their willingness to publish in magazines, and it has been desired to improve advertising efficiency. The present invention has been made in view of the above circumstances, and has as its object to provide a magazine that can enhance the function of advertising information to be posted.

[0004]

[Means for Solving the Problems]

 The magazine of the present invention made in order to solve the above-mentioned problem includes an information section in which information on advertisement information and the like is posted, and a writing section which can be written by a purchaser, and each of the information section and the writing section. The feature is that the ratio of the number of pages is 1: 1 to 2: 1.

[0005]

[Operation and Effect of the Invention] As described above, the magazine of the present invention has a configuration in which pages that can be written by a reader, such as a page of a monthly schedule and a memo, are provided. With this configuration, the subscriber can use the magazine not only as a means for obtaining information of his / her interest but also as a recording means such as a personal organizer. The personal organizer generally records the personally necessary records of the user and must be able to retrieve the records as soon as it becomes necessary. . Therefore, if a magazine also has a function as a notebook, information such as advertisements in the magazine will be carried at the same time, so it is expected that information pages such as advertisements will be opened immediately after viewing the written record it can.

[0006] As described above, if the number of opportunities for the advertisement information to be seen by the subscriber increases, there may be an opportunity to use the advertisement information even if the advertisement information was previously uninteresting and remained impressive. For the publishing side, it has an excellent effect that the advertising effect is significantly improved compared to conventional magazines.

The reason why the ratio between the information section and the writing section is set to 1: 1 to 2: 1 is that if the number of the writing sections is too small, the subscriber may have a shortage of using the notebook as a notebook, and the function of the notebook is reduced. They are no longer used and are more likely to be discarded as quickly as traditional magazines. Conversely, if there are too many writing parts, the amount of information will be reduced, contrary to the purchaser's desire to obtain the latest information, and there is a concern that the price of magazines will be overpriced.

[0008]

[Embodiment of the invention]

 Hereinafter, an embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a perspective view of a magazine 10 according to the present embodiment (in this embodiment, a monthly magazine is shown, but is not limited to this). 12 is bound and bound. The details are as follows: the cover page is hard coated paper, the middle page is a plurality of color pages (information section 13) that carry various information, and plain paper for the purchaser to write on. And the plural pages (writing unit 14) are alternately bound. As in the case of the conventional magazines, the information section 13 includes advertisement information on shopping, gourmet, and events, fortune-telling, maps, and the like, and discount coupons, application postcards, and the like are cutably attached. Further, as the writing unit 14, for example, the one shown in FIGS. 2 to 6 is set.

FIG. 2 is a page for writing a unique individual schedule in the month. Each schedule is divided by a frame 15, and an area in which a date and time 16, a place 17, a content 18, and the like can be written. It is divided into. In the illustrated example, three individual schedules can be written in one page. The page shown in FIG. 3 is a page for separating and recording mainly for each type of shopping 19, appointment 20, etc. In addition, a general memo entry field 21 and a simple balance calculation for the month are provided. There is also provided a section 22 for performing a call and a section 23 on which telephone guidance of the telephone service is printed.

In the page shown in FIG. 4, a column 24 for writing a daily schedule of the month is continuously described, and a daily column for writing from the beginning of the month to the end of the month is continuously printed downward. For each page, 11 days are shown. The page shown in FIG. 5 is a comprehensive memo field 25, and a plurality of horizontal ruled lines 26 are printed. In the page shown in FIG. 6, perforations 27 are put in a lattice shape and can be separated individually. Each cut piece of paper 28 can serve as an instant business card, for example, giving a name or a telephone number or the like and then handing it to the other party.

In the present embodiment, the pages shown in the drawings are respectively bound to the required number of pages to form the writing unit 14, and the ratio of the number of pages to the information unit 13 is 1: 1. Needless to say, the pages shown in FIGS. 2 to 6 are appropriately selected or a plurality of pages are used as needed. However, for the reason described above, the ratio of the number of pages between the information section 13 and the writing section 14 is preferably about 1: 1 to 2: 1.

Since the magazine of the present embodiment is provided with the writing unit 14 as described above, the subscriber can use the magazine not only as an information magazine but also as a notebook. Therefore, if the subscribers use the magazine of the present invention as a personal organizer, they will not be discarded after passing through the first or second time as in the past, and they should be carried around when going out. Become. In other words, the number of times the subscriber opens magazines increases, and the advertisement information posted there is repeatedly seen, so that the advertising effect is significantly improved compared to conventional magazines. It works. Subscribers can also find new value by adding features that are separate from traditional magazines.

<Other Embodiments> The present invention is not limited to the embodiments described above with reference to the drawings. For example, the following embodiments are also included in the technical scope of the present invention. Various modifications other than those described below can be made without departing from the scope of the invention. (1) Various contents can be considered for the contents of the writing unit. The illustrations are merely examples and should not be construed as limiting. (2) In the above embodiment, the information section and the writing section are bound so as to be opened alternately. However, the present invention is not limited to this, and the two sections may be separately bound. Further, both the information section and the writing section may be provided on the same page. (3) In the above embodiment, the information section and the writing section have different paper qualities, but it is a matter of course that the same paper may be used.

[Brief description of the drawings]

FIG. 1 is a perspective view of the magazine of the present invention.

FIG. 2 is a front view showing an example of a writing unit (individual schedule).

FIG. 3 is a front view showing an example of a writing unit (type memo, etc.).

FIG. 4 is a front view showing an example of a writing unit (daily schedule).

FIG. 5 is a front view showing an example of the writing unit (general memo column).

FIG. 6 is a front view showing an example of the writing section (separable page).

[Explanation of symbols]

 10 magazine 13 information section 14 writing section

Claims (1)

[Utility model registration claims] 1. An information section in which information relating to advertisement information and the like is posted, and a writing section writable by a purchaser, wherein the ratio of the number of pages of the information section and the writing section is 1: 1 to 2 : 1 is a magazine characterized by the following.