JPH0476369A - Advertisement-display device on showcase - Google Patents

Abstract

PURPOSE:To effectively use the narrow space on the front of a showcase, to produce a dynamic effect on advertisements, and to make advertisements sensitive to the market conditions by equipping a showcase at its front with a display device to show pictures, letters, and the like according to computerized command control. CONSTITUTION:A display device 29 is of the liquid crystal type, having on the front a rectangular display screen which is long from side to side and in which advertisements 28 represented by pictures, words, and the like are shown according to computerized command control. The rear end of this display device 29 is fitted in a hole 27 and a flexible claw 30 projecting laterally from each of the right side and the left side of the rear end is fitted on the rear of a color band 8 to hold it in place. Although advertidements 28 are shown in a limited space on the front of a casing 2 which bounds an opening 6 of the case 1, not only still pictures but also eye-catching moving pictures can be shown independent of the volume. Furthermore, this display device 29 enables advertising a special sale, a bargain price, a leader, etc. on the screen in prompt response to changes in the market conditions. For the display device, a two-dimensional arrangement of a CRT and electric lamps. that is, an electric light-based display of the same type as one in use for electric news tapes, can be used, provided the device can be attached to the front of the casing.

Description

DETAILED DESCRIPTION OF THE INVENTION [Industrial Application Field] The present invention relates to an advertisement display device for a showcase that displays an advertisement on the front of a case with an open front in which products are displayed inside.

[Conventional technology]

A showcase that has a case with an open front and displays products for sale inside the case is based on the premise that the customer selects the product displayed inside the case while looking at it, and then takes it out and purchases it himself. Since this is a self-service device, the front of the case usually has a large opening so that customers can easily see and take out the displayed products inside the case. The case is covered with a transparent door or air curtain that blocks the inside and outside of the case to prevent contamination of the displayed products or rise in temperature of the refrigerated displayed products due to intrusion.

Therefore, the display location on the front of the case that is easy for customers to see is the periphery of the front opening of the case, where the content of the product being sold is expressed with a picture or a single character, or advertisements that are useful for promoting product sales are displayed. One of the advertising display devices of this type of conventional showcase is shown in Figures 4 and 5.
4 is a left side vertical sectional view of the main part showing the internal structure of the open front showcase which is the object of the present invention, and FIG. 4 is the left side of the main part of the advertising display device of the showcase of the present invention. @Longitudinal cross-sectional views, the right side of the figure is the front side.

In FIGS. 4 and 5, 1 is a case, and this case 1 includes a case body 2 which is formed of a heat insulating wall and has a C-shaped side cross section with openings on both left and right sides and the front, and an inner surface of this case body 2. @wall 3 with a C-shaped side WR surface supported along and at intervals, a partition 4 supported along the inner surface of this partition 3 and spaced apart, and case body 2 and partitions 3 and 4. It is composed of a side plate 5 that covers both left side surfaces, and a large opening 6 is formed in the front surface of the side plate 5. The front surface of the case 1 at the bottom of the case body 2 forming the lower edge of the opening 6 is the 0IWfr surface that is identified by the outer circumferential surface of the rising portion of the upper end front side of the heat insulating wall and covers this outer circumferential surface in order from the top. A bell-shaped front cap 7, an L-shaped color band whose side cross section is almost reversed left and right 8. It is formed by a bumper rail 9 having a substantially U-shaped side cross section and a front panel 10 having a substantially U-shaped side cross section. At the front of the upper end of the color band 8, there is a cylindrical tube whose side cross section is approximately inverted U-shaped, and which is fitted in a tapered section with both ends pinched as it goes downward, and is fitted into this section so as to be vertically movable and rotatable. A holder 12 is attached to hold the shape #-11 so that it does not fall, and this holder 12 and the cylindrical body 11 constitute an advertisement display device. The upper end of the advertisement 13, which is written on a piece of paper or the like and is expressed as a single picture or letter, and advertises a product for sale, is sandwiched between the inner circumferential surface of the holding #12 and the outer circumferential surface of the cylindrical body 1. It is held by the frictional force caused by the gravity of the shaped body 11. Furthermore, the front surface of the upper edge of the opening 6 is formed by the front surface of the canopy front panel 14 that covers the front surface of the heat insulating wall of the case body 2;
Side plate 5. The space partitioned by the case body 2 and the partition wall 3 forms a ventilation passage 15, and the space partitioned by the side plate 5, partition wall 3, and partition wall 4 forms a ventilation passage 16. Along both upper and lower edges of the opening 6, openings are formed inside the case 1, opening to the lower surface and the upper surface and facing each other. The upper opening of these openings forms the air outlet 17.18, the lower opening forms the suction opening 19.20, and the air outlet 17.1
8 is covered with a rectifying fluid 21 and 22 in the form of a nest of peaks, which are open at both the upper and lower ends. Also, the ventilation passage 15 inside the case 1.
16 Air blower v123.24. that blows the air inside the case 1 to the upper and lower parts of the inside, respectively. Ventilation duct 16 Inner lower ventilation duct 1
evaporator 25, which is one of the lower components in 5. A plurality of boxes 26 and the like are arranged vertically on the partition wall 4 and supported at their rear ends in a cantilevered manner, on which products are placed and displayed.

In such a configuration, the opening 6 is formed by the air flow blown by the blower 24 inside the ventilation path 16 while being cooled by the evaporator 25, passed through the rectifying fluid 22, rectified, and turned into a laminar flow, which is blown out from the outlet 18. Covered by an inner air curtain, the air flow blown through the ventilation passage 15 by the air blower v123 passes through the rectifier #21, is rectified, becomes a laminar flow, and is blown out from the outlet 17, forming an outer air curtain. ing.

[Problem to be solved by the invention]

However, such conventional showcase advertising display devices have 1. Since the display area of the advertisement 13 is limited to a narrow area in front of the periphery of the opening 6 of the case 1 that is easy for customers to see, the display content of the advertisement 13 cannot be sufficiently displayed, and the advertisement 13 is only a picture or a single character. It is a still image written on paper etc., and it cannot be said to be enough to attract people's attention.
Furthermore, there is a problem in that special sales, bargain products, featured products, etc. cannot be effectively advertised in response to changes in market conditions and used for sales promotion.

This invention is a showcase that can sufficiently display advertising content by effectively utilizing the limited front surface of the peripheral edge of the front opening of the case, and that can attract the eye and effectively advertise products for sale in response to changes in market conditions. Title N is to provide an advertisement display device for.

[Means to solve the problem]

In order to solve the above-mentioned problems, the present invention includes an advertisement display device that displays an advertisement expressed by a picture or a single character on the front edge of the front opening of a case in which products to be sold are displayed and the front is open. This advertisement display device for a showcase that advertises the product is provided with a display device that displays a picture or a single character on the front side of the case under the command control of a computer.

[Effect]

This invention is equipped with a display device that displays a picture or a character on the front of a case whose front side is open for displaying products to be sold inside, based on the command control of a computer. Regardless of the nature of the advertisement, it is possible to make effective use of the narrow space on the front of the case and express it with a single picture, etc., as well as to add movement to the advertisement, and to display special sales, discounted items, or featured products. Ads can be displayed in response to market conditions.

〔Example〕

Embodiments of the present invention will be described below with reference to FIGS. 1 to 4. FIG. 1 is a left side longitudinal cross-sectional view of the essential parts showing the configuration of a showcase advertising display device according to one embodiment of the present invention, with the side in the figure being the front side, and FIG. 2 is a view of the display device of FIG. 3 is a bottom view of FIG. 2, and FIG. 4 is a left side @ vertical sectional view of the main part showing the internal structure of the open front showcase to which this invention is applied, and the right side of the figure is the front view. It's on the side. Components common or identical to those in FIG. 5 are designated by the same reference numerals.

1 to 4, 1 is a case, and this case 1 includes a case body 2. ! It is composed of a wall 3 and a 4° side plate 5, and a large opening 6 is formed in the front surface thereof. The front surface of the case 1 at the lower part of the case body 2 that forms the lower edge of the opening 6 is fixed to the outer circumferential surface of the rising portion on the front side of the upper end of the heat insulating wall, and this outer circumferential surface is covered sequentially from above.
[! The front cap 7 has an I-shaped cross section, the color band s has an L-shaped side cross section with left and right sides reversed, the bumper rail 9 has an almost U-shaped mi surface, and the front panel has a substantially W-shaped side @ surface. 10 front faces form. The color band 8 is formed with a hole 27 that penetrates in the front-rear direction, and in this hole 27 is a front display screen that displays an advertisement 28 expressed by a picture or a single character based on the command control of a computer (not shown). The rear end of the horizontally rectangular liquid crystal display device 29 is fitted into the rear end, and the back side of the color band 8 is hooked and held using flexible claws 30 formed to protrude left and right on the left and right VFI sides of the rear end. Computer and display equipment not shown! 29 constitutes an advertisement display device. Further, the front surface of the case 1 at the upper edge of the opening 6 is formed by the front surface of a canopy front panel 14 that covers the front surface of the heat insulating wall of the case body 2, and the side plate 5. A space partitioned by the case body 2 and the partition wall 3 forms a ventilation passage 15,
The space partitioned by the side plate 5 and the partition wall 3.4 is the ventilation passage 16.
are formed respectively. These ventilation 1i% 15.1
Openings are formed at both upper and lower ends of the opening 6 along the upper and lower edges of the opening 6, opening into the lower and upper surfaces of the case 1 and facing each other. The upper opening of these openings forms the air outlet 17.18, and the lower opening forms the suction opening 19.20.
are formed respectively, and the air outlet 17 and 18 are connected to the flow regulator 2.
1.22 respectively. Also, the opening 6 of case 1
Inside, there are blowers 23.24. in the upper and lower parts of the ventilation passage 15.16. An evaporator 25 is installed in the lower part of the ventilation passage 16. A plurality of shelves 26 and the like are arranged vertically on the partition wall 4 and supported in a cantilever manner, on which products are placed and displayed.

In the above-mentioned configuration, the opening 6 is similar to the above-mentioned conventional example.
A blower 24 moves the inside of the ventilation passage 16 while being cooled by an evaporator 25.
The air flow blown by the blower 23 passes through the rectifier t#22 and is rectified into a laminar flow, which is blown out from the air outlet 18 to form an inner air curtain. 21, the air is rectified into a laminar flow, and is blown out from the air outlet 17, forming an outer air curtain. The advertisement 28, which expresses things such as a single picture or letter, is displayed in a narrow area on the front side of the case body 2 forming the periphery of the opening 6 of the case l, regardless of its amount. Not only still images but also moving images that easily attract attention can be displayed on the display screen on the front side of the display device 29 held on the front side of the color band 8, which is the front side of the case 1, under command control of a computer (not shown). In addition, there are advertisements 28 for special sales, bargain items, featured items, etc. on display! 29 display screens can be displayed in immediate response to market conditions. The display device is a cathode ray tube.

It is also possible to use an electric display device that can be attached to the front of the case, such as an electric display device in which light bulbs are arranged in a flat plane and used for electronic news, etc.

〔Effect of the invention〕

According to this invention, a display device is provided for displaying a picture or a character on the front side of a case whose front side is open for displaying products to be sold inside. Regardless of the amount of advertising, it is possible to make effective use of the limited narrow surface on the front of the case and express it with a picture or a single character, and it is also possible to give movement to the advertisement, and it is also possible to display special sales or advertisements. It is possible to display advertisements for special offers or featured products in response to market conditions. As a result, advertisements for products for sale can attract attention and be improved in quality, and can be quickly and effectively displayed on the front of the case, greatly contributing to sales promotion.

[Brief explanation of drawings]

FIG. 1 is a vertical cross-sectional view of the left side of main parts showing the configuration of a showcase advertisement display device according to an embodiment of the present invention, and FIG.
! l! 1 is a front view of the display device of the first country, FIG. 3 is a bottom view of FIG. FIG. 5 is a left side vertical sectional view of the main part of the showcase advertisement display device of the present invention. 1...Case, 2...Case body, 3, 4...@
Wall, 5... Side plate, 6... Opening, 7... Front cap, 8... Color band, 9... Bumper rail, 10... Front panel, 11... Cylindrical body,
12... Holder, 13.28... Advertisement, 14...
Canopy front panel, 15.16... ventilation duct,
17', 18...Blowout port, 19.20...Suction port,
2'l, 22... Rectifier, 2324... Blower, 2
5... Evaporator, 26... Shelf, 27... Hole, 29
...display device, 30...claws.

Claims (1)

[Claims] 1) A case that displays products to be sold inside and has an open front is equipped with an advertising display device that displays an advertisement expressed in pictures, letters, etc. on the front edge of the front opening of the case, and this advertising display device advertises the products. 1. An advertisement display device for a showcase for advertising, characterized in that the display device is equipped with a display device for displaying pictures, characters, etc. on the front side of the case based on instructions and control of a computer.