JP2012159597A - Advertisement device for shops - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement device that is attached to equipment for shops such as a showcase for effective merchandise advertisement for sales promotion.SOLUTION: A projector 10 is attached to an upper portion of a showcase 1, and a reflective mirror, which faces obliquely downward and is held by a cover 11, is placed in front of the showcase 1. The projector 10 projects an image P for merchandise advertisement on a floor in front of the showcase 1 via the reflective mirror.

Description

  The present invention relates to a store advertisement device for performing a product advertisement on a store device for selling or displaying a product for sale.

  In Patent Document 1, in order to promote the display effect of products displayed inside the open showcase, a transmissive screen is erected at the front of the top wall of the showcase and attached to the rear of the top wall of the showcase. There is a description in which an image is projected on the screen by a projector.

  In Patent Document 2, a transmissive screen is arranged on the front edge of a display shelf of an open showcase to display information for effective sales promotion, and a projection image from a projector provided inside the showcase is displayed on a plane mirror. Is reflected and projected onto the screen.

JP 2001-245756 A JP 2007-289636 A

  However, in the prior art described in Patent Document 1, since it is necessary to attach a large screen above the showcase, there is a problem that the equipment for the store is increased and the installation in the store is restricted. there were.

  Further, in the prior art described in Patent Document 2, since the front edge of the display shelf is a screen, the size of the screen is restricted in relation to the display space for the product, while the projector installation space is provided inside the showcase. In addition, there is a problem that the display space of the product is restricted because it is necessary to secure a projection optical path.

  In view of such a conventional problem, an object of the present invention is to provide a store advertising device that does not require a screen installation space and does not affect the display space of goods.

  In order to solve the above-described problems, a store advertising device according to the present invention includes a projector attached to a store device for selling or displaying a product for sale, and a projection direction by reflecting a projection image from the projector. The projector projects an image for product advertisement on a component surface (ceiling surface, wall surface, floor surface, etc.) of the store building via the reflecting unit.

  According to the present invention, since the advertisement image is projected using the construction surface of the store building, that is, the ceiling surface, the wall surface, and the floor surface as a screen, it is not necessary to secure a special screen installation space. Further, the projector may be installed on the outer surface of the store equipment and the like, and does not affect the display space of the product. Further, the projection direction of the projector can be changed to an arbitrary direction by the reflecting means, and the degree of freedom of the projection position with respect to the installation position of the projector can be improved.

  And by projecting the advertising image directly on the ceiling, wall, floor, etc. of the store building in this way, it attracts the interest of general customers at the installed store, so the ability to attract customers will increase, leading to the purchase of display products is expected.

The perspective view of the showcase with a projector which shows one Embodiment of this invention Side sectional view of the showcase Enlarged view of the projector part of the showcase Schematic perspective view showing the projection surface of the advertisement image

  Hereinafter, embodiments of the present invention will be described in detail. Here, as a preferred embodiment of the present invention, a showcase with a projector to which the present invention is applied will be described, but it is needless to say that an applicable apparatus of the present invention is not limited to a showcase.

  FIG. 1 is a perspective view of a showcase with a projector showing an embodiment of the present invention, and FIG. 2 is a side sectional view. FIG. 3 is an enlarged view of the projector part of the above showcase.

  This showcase 1 is a vertical open showcase installed in a store such as a supermarket, a convenience store, a drug store, and the like. The showcase main body 2 has an opening on the front surface, and also serves as an installation section on the lower side. And a refrigeration unit 8.

  The showcase main body 2 includes a main body upper surface 3a, a main body back surface 3b, and a main body bottom surface 3c, and an inner upper surface 4a, an inner rear surface 4b, and an inner bottom surface 4c, which form a double wall structure inside thereof. It is comprised from the side plates 5 and 5 to cover.

  A plurality of product shelves 7 are attached to the inside of the showcase body 2 so as to be position-adjustable.

  And between the said main body upper surface 3a, the main body back surface 3b, and the main body bottom face 3c, and the said upper surface 4a, the inner back surface 4b, and the lower surface 4c so that the inside of the store | warehouse | chamber of the showcase main body 2 may be enclosed in U shape. In addition, a ventilation path 7 is formed.

  Although not shown in the figure, the ventilation path 7 is provided with a fan for blowing air that causes the U-shaped portion to flow from the lower side to the upper side, and a cooler that cools the air from the fan by heat exchange with the refrigerant. It has been.

  An air outlet (not shown) that communicates with the ventilation path 7 and opens downward is provided at the front of the interior upper surface 4a, while the ventilation path 7 is disposed at the front of the interior bottom surface 4c. An air intake port (not shown) that communicates with and opens upward is provided, and an air curtain is formed between them, that is, at the opening of the showcase body 2.

  The refrigeration unit 8 accommodates therein a condenser, a compressor, and the like (not shown) to form a refrigeration circuit, and is connected to a cooler on the showcase body 2 side.

  In such an open showcase 1, the projector 10 faces forward at a relatively front position on the main body upper surface 3 a of the showcase main body 2 in order to promote a product advertisement for promoting the products displayed on the product shelf 7. That is, it is mounted with the projection lens portion 10a facing forward.

  The projector 10 has a USB terminal in addition to various video input terminals on the back surface (not shown), and can read and project an image in a USB memory inserted into the USB terminal.

  Then, in front of the projection lens 10a of the projector 10 and in front of the front end of the main body upper surface 3a of the showcase main body 2, a reflecting mirror 13 is disposed as a reflecting means with the reflecting surface obliquely downward.

  The reflecting mirror 13 is rotatably supported on a support shaft 12 in the cover 11.

  The cover 11 is disposed in front of the projection lens 10a of the projector 10 and in front of the front end portion of the main body upper surface 3a of the showcase main body 2, covers the upper surface portion, the front surface portion, and the side surface portion, and the rear portion and the lower portion are opened. ing.

  The support shaft 12 is held on the inner surface of the cover 11 via a bracket 11a and extends in the left-right direction.

  The reflecting mirror 13 has a holder 13a attached to the back side thereof, and the holder 13a is rotatably attached to the support shaft 12. That is, the holder 13a is fitted to the support shaft 12 and can be rotated against the frictional force by an external force, but is held by the frictional force at an arbitrary rotational position.

  Accordingly, the reflecting mirror 13 is provided obliquely downward relative to the projection lens unit 10a of the projector 10, reflects the projection image forward from the projector 10 downward (and slightly forward), and is attached to the support shaft 12. Can be adjusted, and the reflection direction (projection direction) can be adjusted.

  Therefore, the image projected from the projector 10 is reflected by the reflecting mirror 13 and projected on the floor surface in front of the open showcase 1 as shown as an image P in FIG. The projection position at this time can be changed by adjusting the mounting angle of the reflecting mirror 13.

  According to the present embodiment, the projector 10 is attached to the showcase 1 that is a store device that sells or displays products for sale, and the projection image from the projector 10 is reflected by the reflecting mirror 13 as the reflecting means. The projection direction is changed to an appropriate direction, and the projector 10 projects an image for product advertisement on the component surface of the store building, particularly on the floor surface of the store device, through the reflector 13 as the reflecting means. By doing so, the following effects can be obtained.

  Since the advertisement image is projected using the floor, which is a component of the store building, as a screen, it is not necessary to secure a special screen installation space. However, it goes without saying that a white mat may be laid on the floor on which the image is projected to make the image vivid.

  Further, the installation position of the projector 10 may be on the main body upper surface 3a of the showcase main body 2, and it does not affect the storage space for goods.

  Further, the projection direction of the projector 10 can be changed to an arbitrary direction by the reflecting mirror 13 as the reflecting means, and the degree of freedom of the projection position with respect to the installation position of the projector 10 can be improved.

  And by projecting the image for advertisement directly on the floor of the store building in this way, it is expected that the ability to attract customers will be improved in order to attract the interest of general customers at the installed store, leading to the purchase of display goods.

  Note that the image projected from the projector 10 may be a still image, a moving image, or a sound.

  Further, according to the present embodiment, the projector 10 is disposed forwardly on the upper part of the showcase 1, and the reflecting mirror 13 as the reflecting means is a reflection surface in front of the upper front end of the showcase 1 in front of the projector 10. The projector 10 is arranged obliquely downward, so that the installation position of the projector 10 and the projection position of the image can be optimized on the premise of the floor projection, and the projector 10 and the like can be easily retrofitted to the existing showcase 1. .

  In addition, although this invention can be applied suitably for the showcase like the said embodiment, the apparatus for stores to which this invention is applied is limited to the vertical open showcase like the said embodiment. Instead, it includes various showcases and vending machines. Moreover, in the said embodiment, although the image for product advertisement was projected on the floor surface of a store building, you may make it project the image for product advertisement on the ceiling surface, wall surface, etc. near the apparatus for stores.

  Further, in the illustrated embodiment, the projector and the reflection means are disposed on the upper surface (top surface) of the store equipment such as a showcase, but the present invention is not limited thereto, and can be attached to an appropriate location of the store equipment. An image can be projected on any of the constituent surfaces of the store building depending on the mounting position and the mounting angle.

  In the illustrated embodiment, a reflecting mirror is used as the reflecting means, but a prism or the like may be used.

  In other words, the illustrated embodiment is merely an example of the present invention, and the present invention is not limited to those directly shown by the described embodiment, and various improvements and modifications made by those skilled in the art within the scope of the claims. Needless to say, it encompasses changes.

DESCRIPTION OF SYMBOLS 1 Showcase 2 Showcase main body 3a Main body upper surface 3b Main body rear surface 3c Main body bottom surface 4a Internal upper surface 4b Internal rear surface 4c Internal bottom surface 5 Side plate 6 Product shelf 7 Ventilation path 8 Refrigeration unit 10 Projector 11 Cover 12 Support shaft 13

Claims (4)

A projector attached to store equipment that sells or displays products for sale;
Reflecting means for reflecting the projection image from the projector and changing the projection direction;
Comprising
The said projector projects the image for merchandise advertisement on the structural surface of a shop building through the said reflection means, The advertisement apparatus for shops characterized by the above-mentioned.   The store advertising device according to claim 1, wherein the projector projects an image for merchandise advertisement on the floor surface in front of the device through the reflecting means.   3. The projector according to claim 2, wherein the projector is disposed forward in the upper part of the device, and the reflecting means is disposed in front of the projector and in front of the upper front end of the device with a reflective surface obliquely downward. Store advertising equipment.   The showcase which is the apparatus for stores provided with the advertising device for stores as described in any one of Claims 1-3.