JPH04128868U - A book with cutouts - Google Patents

Abstract

(57) [Summary] [Purpose] This invention provides added value to the book itself, which functions as a discount ticket, complimentary ticket, exchange ticket, or service ticket. As a result, the advertising effect is dramatically improved as readers pay attention to the advertisement, and the number of readers who purchase the book for its added value increases, contributing to the promotion of book sales. [Structure] In order to add value to the cut-out part (2) provided on the cover (1) of the book, discount coupons, complimentary coupons, exchange tickets, and service coupons can be attached to the cut-out part (2). One of the characters (4) is drawn, and the cut-out portion (2) is formed on a part or the entire surface of the magazine (1).

Description

[Detailed explanation of the idea]

0001

[Industrial application field]

This invention has the function of a discount ticket, complimentary ticket, exchange ticket, or service ticket in the cutout part. Concerning a book bound with a .

0002

[Conventional technology]

Traditional books, especially weekly and monthly magazines, are no longer needed once you read them, so they can be discarded immediately. The current situation is that it has been disposed of and will never be seen again. Therefore, placing an advertisement in the said book As a sponsor who spends advertising expenses, I want readers to notice and leave a strong impression. We take various considerations into consideration when deciding on advertising content. For this reason, in recent years, the book has been cut off. A postcard for requesting information with free shipping or a postcard for applying for a quiz. There are also some that have been achieved.

0003

[Problem that the idea aims to solve]

However, books with cutouts have a limited lifespan as described above. Because they are extremely short, the cutouts are not fully utilized and the advertising effect is not increased. There was a drawback.

0004 This invention adds value to the book itself, and also benefits readers by paying attention to advertisements. Furthermore, even after reading through the contents of the book, there is a cut-out section that can be stored without being thrown away immediately. We provide a set of books.

[0005]

[Means to solve the problem]

This invention was created in order to solve the above drawbacks. In order to add value to the cut-out part that can be cut out by digits, we provide discount coupons and special offers to the cut-out part. It is formed by depicting the characters of a ticket, exchange ticket, or service ticket, and the cutout part is It can be formed on a part or the whole of the magazine.

[0006]

[Effect]

A cutout part (2) that can be cut out at a cutout line (3) such as a perforation is set in advance on the magazine surface (1). Let us explain the case where the book is a weekly magazine. First, the reader learns about the content of the weekly magazine. Once you read the article, you will get the information you need, and you will no longer need the article. Ru. However, the cutout part (2) of the present invention does not include discount coupons, complimentary coupons, exchange coupons, or service coupons. Since the added value of any one of the coupons is given, the reader can enjoy the content of the book. Even after reading it, do not throw it away immediately; keep it for the duration of the expiration date of the cutout (2). be controlled. Furthermore, when cutting out and using the cutout part (2), be sure to write it there. The contents of the advertisement will be visible to the public, and the effectiveness of the advertisement will be dramatically improved.

[0007]

【Example】

Hereinafter, embodiments of the present invention will be described based on the drawings. (1) is the magazine page, (2) is a cut-out part that can be cut off in part or in its entirety from the magazine surface (1), and the cut-out part (2) is It is divided by a perforation line (3) such as a thin line so that it can be cut and separated. (4) is the cutout ( This is the character drawn in 2), and the character (4) is a discount ticket, complimentary ticket, exchange ticket, One of the service tickets is shown, and other necessary items are also shown. example For example, if character (4) represents a discount ticket, the product name, discount rate, validity period, etc. If the letter (4) indicates a voucher, the product name, expiration date, etc., and the letter (4) If a service ticket is shown, the product name, contents, validity period, etc. should be written. still, The magazine surface (1) provided with the cutout portion (2) is bound at the end or middle of the book. , it is also possible to bind only the magazine surface (1) provided with the cut-out part (2), and this In some cases, it may be made into a booklet and attached as an appendix to an ordinary book.

[0008]

[Effect of the idea]

By adding value to the magazine (1), this invention has the following features: It has the effect of

[0009] Readers benefit from paying attention to advertisements, so even after finishing a book, they immediately Opportunity for advertisements to be stored without being thrown away and for readers to see more advertisements than before increases.

0010 In addition to the content of the book, readers are increasingly purchasing the book for the added value of the cutout section (2). This can contribute to promoting book sales.

[0011] When the reader cuts out the cutout part (2) and uses it, be sure to read the information written there. Since the content and advertisements surrounding it can be seen, the effectiveness of advertising is dramatically improved.

0012 While reading a book, it is necessary to mark important points and how far you have read. In such a case, cut out the cutout (2) from the magazine surface (1), separate it, and remove the cutout (2). It is extremely convenient to put it there as a guide.

[Brief explanation of drawings]

FIG. 1 is a perspective view showing an embodiment of the present invention.

FIG. 2 is an explanatory diagram of the case where the cutout part of the present invention is provided on a part of the magazine surface.

[Explanation of symbols]

1 Magazine page 2 Cutout part 3 Cutting line 4 characters

──────────────────────────────────────────────── ─── Continuation of front page (71) Applicant 591128637 Taketoshi Tada 1-5-21 Mabuchi, Shizuoka City, Shizuoka Prefecture (71) Applicant 591128648 Yasuhiro Saito 109-6 Yanagigochi, Mishima City, Shizuoka Prefecture (72) Creator Tetsuo Katsumada 463 Kamitokari, Nagaizumi-cho, Sunto-gun, Shizuoka Prefecture

Claims (2)

[Scope of utility model registration request] [Claim 1] In a book in which a magazine (1) is provided with a cutout (2) that can be cut out along a tear line (3), the cutout (2) includes a discount coupon, a complimentary coupon, an exchange ticket, or a service coupon. A book with a cutout that depicts one of the characters (4) on the ticket. 2. The book with a cutout according to claim 1, wherein each of the magazine surfaces (1) entirely comprises a cutout (2) that can be cut off.