JPH03144851A - Input/output device for customer control - Google Patents

Abstract

PURPOSE:To ensure the self-maintenance of the customer information by updating the data on a basic item to the new data written by a member against the special favor of a service menu every time a member visits a store. CONSTITUTION:A personal computer 1 is provided in a case A and at the same time an external storage 2, a card reader 3, a display device 4, and a printer 5 are connected to the computer 1. When a card is put into a card slit 6 formed on the outer surface of the case A, the customer information, etc., stored in the storage 2 are displayed on the device 5. If these displayed information are wrong, the point of change is written into a register form and a changing procedure is carried out. Then, the special favors to be given to the customers, e.g., the discount tickets of commodities, etc., are outputted to the device 4. These tickets are outputted as necessary from the printer 5 via an output port 8. Thus the self-maintenance (self-update via member) of the customer information is ensured.

Description

DETAILED DESCRIPTION OF THE INVENTION (Field of Industrial Application) The present invention relates to an input/output device for managing customer information of a large number of customers.

[Conventional technology and its problems]

In recent years, as a method of sales promotion, for example, members are recruited by offering customers advantageous benefits such as discounts on products and information on events, and registration of members' personal information such as address, name, age, telephone number, etc. In exchange, a membership card is issued as a membership card, and by presenting the membership card at the store, the above-mentioned benefits can be received, in order to secure membership.

The large number of members registered in this way directly translates into large sales, so there are ways to directly contact members, for example.
There was a problem in constantly updating members' addresses to new and accurate addresses when sending out direct mail.

However, in the past, even if a member moved to a new address, there was only a passive method of waiting for the member to declare the new address, and when a direct mail sent to the old address was returned to an unknown address. For the first time, only the change of address was known.

Therefore, it is an object of the present invention to enable various customer management such as allowing members to perform self-maintenance (self-update by members themselves) of member (customer) information, for example.

[Means to solve the problem]

In order to achieve the above object, a personal computer is provided inside the case, and an external storage device, a card reading device, a display device, and a printer are each connected to the personal computer. The card insertion slot of the reading device, the output port of the printer, an opening facing the display section of the display device, and a key input device for input are provided.

[Effect]

The customer management personal output device configured as described above, when a card is inserted into the card insertion slot provided on the outer surface of the case,
stored in the external storage device of the personal computer,
For example, if customer information is displayed on a display device, the user confirms this display through the opening, and inputs, for example, ``incorrect'' from the key input device, the customer information change registration form is sent from the printer through the output port of the printer. This will be output, and you will fill out the change requirements on this registration form and perform the change procedure. Thereafter, through key input operations, benefits for the customer, such as discount tickets for products and events, are output one after another on the display device, and
The information is outputted from the printer through the output port, if necessary.

On the other hand, if you input "correct", the change registration form will not be output from the printer, and, for example, the same benefits for the customer as above will be output one after another on the display device, and if necessary, this information will be output from the printer to the output port. Output via

〔Example〕

This embodiment will be explained below based on FIGS. 1 to 7.

The customer management input/output device (hereinafter referred to as a terminal) shown in FIG. 1 is provided with a personal computer 1 inside a case A, as shown in FIG. 2, a card reading device 3, a display device 4, and a printer 5. On the outer surface of the case, as shown in FIG. The printer 5 is configured to include an opening 7 through which the printer 5 faces, an output port 8 of the printer 5, and a key input device 9 connected to the personal computer 1.

As shown in Figure 1, Case A is a rectangular parallelepiped with a rounded periphery, a door with a lock on the front, and a smoke-colored acrylic board attached to the upper part of the shoulder for checking the displayed data. This is an opening 7. In addition to the above, the case A is provided with an output port 8 for the printer 5 at the top and an opening 7 below which the display section faces, for example, as shown in FIG. 7, making it easy to use. It is also possible to do this. The personal computer 1 installed inside this case A is a commercially available general-purpose product (for example, NEC
PC-9801-EX) functions as the terminal's central processing unit according to the program in memory.

An external storage device 2 and a key input bag WS are connected to the input/output slot on the back side of the personal computer 1 shown in FIG. 3 by respective dedicated cables via an interface port.
And printer 5 has R3-232C in each connector.
connected by a cable. Furthermore, the display word M4 is also connected to the display output (RGB) with a dedicated cable.

The external storage device 2 may be, for example, a floppy disk or an optical disk, but a hard disk 2 with a large storage capacity and short access time is used.

The card reading device 3 is a motor-type magnetic card reader with a fast reading speed, and for example, the card used is J.
When using the IS-B-9560 model, insert the card into the card slot 6 on the outside of case A with the magnetic side facing upward. Moreover, this card reading device 3 can also be used as an IC card reading and writing device.

The display device 4 is a commercially available CRT color high-resolution image display, and as shown in FIG. The output data from the personal computer 1 is displayed.

The display device 4 may be not only a CRT display but also a liquid crystal display, a plasma display, etc., or any other device suitable for display.

The printer 5 is a general-purpose 24-dot kanji printer, for example, and has a paper feed mechanism (sprocket) in a bushing type that allows the beginning position of the paper to be set on 10 axes.
It has the S second level printing character type, and can print Kanji (24 dat/pitch) 7 in high speed mode.
Capable of printing 1 character/second.

In addition, the paper used is 8" continuous paper for cutting with a sprocket, and after printing, it is cut at the perforations. This printer 5 is installed vertically in case A, as shown in FIG. 2(b). When the front door of case A is closed, the leading portion of the paper can be seen through the printer output port 8.

The key input device S on the outside of case A is a four-key input device with Δ○× displayed as shown in Figure 3.The head of the switch is a removable cap type, and the display Changes are possible. Also, the size of the keys is 30 x 30 + u and the stroke is 3fl, making them large enough to be easy to press. In addition, the key input device 9 can also be provided with a numeric keypad in addition to this to diversify input information.

In addition to the above, a power distribution board 10 is installed inside the case A, as shown in FIG. 3, and distributes AC power d to each of the above-mentioned devices through a noise filter.

In this way, this terminal is constructed using commercially available popular products, and can be easily replaced with the latest products.

This embodiment is configured as described above, and the processing of the terminal will be roughly divided into six parts and explained using the flowchart of FIG. Further, FIG. 4 (at to (z8)) shows a display screen during processing and an example of print output.

1> The input/output processing terminal for the membership card is in a standby state with the display screen displayed as (al) (Fig. 5 processing 98 and subsequent "Fig. 5 processing" omitted),
When the card is inserted into the card insertion slot 6 with the magnetic side facing up, the terminal reads the membership number from the inserted membership card (99). If the card or card is not the one specified (100), the card will be ejected (101), the screen will be displayed (hereinafter referred to as "bl"), then "fat" will be displayed, and the card will be put on standby. Li(9)
B) and the process ends. Also, if the card is a designated one and the membership number is read correctly (100)
, If you want to search the member data in the hard disk 2 using the member number as a key (102), if the basic items (address, name,
If the data (telephone number, number of visits, etc.) is not on disk 2 (103), it will be displayed as a registration omission (cl) and the ``membership registration form (for new users') J (d) will be sent from printer 5. Automatically issued (104), the staff registers the data using the filled-in registration form (d+) (105)
), at this time, the display is as shown in (a), and a store visit check (109) is performed.

On the other hand, if the above-mentioned basic items are registered in disk 2, the display will be (illustrated (1,06)) and the member (
(user) to confirm the correctness of the data.

If there is a change in the data at this time and the × key is pressed (107), the display will be displayed as shown in (1) and the message ``Membership registration form (for changes) J fJ) will be automatically issued.108)
, the customer checks the store check (109), and the staff changes the data based on the registration form (jl) filled out.

Also, if there is no change in the basic item and the ○ key is pressed (t
o'? ), leave the display as (gl) and immediately perform a store visit check (109).
) automatically issues (110) r Commemorative Bow Exchange Ticket) when the number of visits by a member reaches a certain number of times, for example, 20 times.
The ate function is used to automatically determine that no matter how many times the same member receives the service on the same day, the number of visits to the store will not increase. After this process, the member will move to the service menu.

2> Service Menu The service menu should be displayed as shown in (1) '11l>
, When the menu <i> is selected by the △ key and the ○ key is pressed, the process branches to each of the processes 3) to 6> shown below (112). Furthermore, if the × key is pressed or the menu " If "End" is selected, after ejecting the card (11
4) After the process is completed, a card waiting status M (98) awaits the insertion of the next card.

3) Discount coupon issue processing (115) When this menu is selected, the display will display the discount coupon issue menu as shown in (b), and will issue the discount coupon (hl) valid on the day selected from this menu. do.

4> Bargain product information (116) When this menu is selected, the display will be set to (n+) and a product list (01) will be issued, which is full of bargain items from special projects.

5> Electronic Shopping (117) When this menu is selected, a display like (ρ) is displayed to request selection of product type (genre). However, if the × key is pressed at this time, the screen returns to the µbis menu.

Next, the manufacturer corresponding to the selected product category is displayed and the selection is requested, and the product name (model number) and price corresponding to the manufacturer are displayed (q) and the selection is requested. In this way, it is possible to select up to five products.

Next, if you press the O key, you will be asked to confirm the purchase.
ul+ is displayed, an "order acceptance slip" (t) is issued, and at the same time, the sales results are recorded on the hard disk 2. On the other hand, if the x key is pressed, the process returns to the previous one in any processing state.

6) Product Reservation (118) This menu allows you to make sales reservations for products that will be released in the future, such as records, CDs, LDs, ticket soft reservations, etc., in the same way as the electronic shopping process described above. Since members make their own reservations, it is possible to eliminate various troubles such as the hassle and mistakes of sales staff.

Information on bargain products such as the above, electronic shopping...
For example, to set menu data such as 1.
19) Call up the management menu (Ll) on the display screen 120), and according to the instructions, set each data (vl to (yl)) using the keyboard of the personal computer 1 (121 to 124).

In this manner, this terminal allows the settings of each of the data to be easily changed for each terminal.

The management menu tut also includes a tabulation menu for electronic shopping sales data, and when the user operates according to display +21, the sales data (zl) accumulated in the hard disk 2 is issued.

In this way, each time a member visits the store, the basic item data is updated with new data entered by the member himself/herself in exchange for benefits from the service menu, making this terminal effective as a human output device for customer management. be.

In the first step, the above terminal was developed as a stand-alone system terminal as a system with a strong experimental element, with the main purpose of understanding marketability, but in the second step, it was developed using a host computer and the company's own dedicated line. In addition, as a third step, we will be able to sell all of our products through our own dedicated line, and as a fourth step, as shown in Figure 6. It is also possible to connect to an external communication means such as a VAN line and make it possible to sell products from any industry with this terminal.

It is also possible to send messages to individual members and members of the entire conference via email.

The above terminals are: ■ Used at our own stores (installed at the counter, installed indoors, installed outdoors).

■ Own stores with only terminals (counter installation, indoor installation,
(Outdoor installation).

■ Installation in public facilities (installed as vending machines at stations, downtown areas, etc.).

■ As an external sales system, the terminal itself can be sold as a product.

In this way, this terminal will be compatible with large-scale information distribution systems that are considered to be developed in the future, and we will accumulate know-how on its operation format and operation, and pursue the possibility of using it as a new type of information terminal system. You can also do it.

〔effect〕

Since this invention is configured as described above, the member (customer)
When you visit the store, for example, you will receive product information, discount coupons, etc.
4 benefits such as... automatically! The device is ideal as a device for managing customer information because it allows self-maintenance (updating to new information) of customer information in exchange for this benefit. Furthermore, in addition to encouraging customers to visit the store and promoting sales, it is also effective as a means of gaining profits from members (regular customers) by differentiating customers who own membership cards from those who do not.

[Brief explanation of the drawing]

1 to 5 show an embodiment of the customer management input/output device according to the present invention, FIG. 1 is a perspective view of the external form, and FIG.
The figure is its internal sectional view, Figure 3 is the constituent countries, and Figure 4 (5) -
(2,) is an action diagram, Fig. 5 is an operation flowchart, and Fig. 6 is an action diagram.
The figure is a block diagram of another embodiment, and FIG. 7 is a perspective view of another embodiment. 1...Personal computer, 2...
・External storage device, 3...Card reader, 4...Display device, 5...
Printer 6...Card slot, ?・
...Opening, 8...Printer output port, A...Case.

Claims (1)

[Claims] (1) A personal computer is provided inside the case, as well as an external storage device, a card reading device, a display device, and a printer connected to the personal computer, and a card of the card reading device is inserted on the outside of the case. An input/output device for customer management, characterized in that it is provided with an opening, an output port of the printer, an opening facing the display section of the display device, and a key input device for input.