JPH0245894Y2 - - Google Patents

Description

[Detailed explanation of the invention] (Field of industrial application) The invention can be used mainly as a print medium for advertising and sales promotion, especially for accurately understanding the needs of consumers who are the recipients of information. It is something.

(Prior Art) In today's advanced information society, various types of print media such as catalogs, pamphlets, direct mail, state cars, etc. are used as print media for sales promotion. In this way, a postcard is formed by forming a cut-off line on a part of printed matter for advertising, and is used by cutting it off from the cut-off line, and a state car is formed into a postcard shape and its peeling. It is also known in the past that required information such as characters, designs, pictures, etc. are printed on both sides of the mount so that when the front printed paper is peeled off, the printed content on the top surface of the peelable mount is revealed.

(Problem that the invention aims to solve) Postcards, which are integrated into conventional advertising printed matter and are cut out along the cut-off line, do not attract the attention of users. The effect of advertising is low because there is no paper on the surface, and the necessary information is printed on both sides of the removable mount of the Statescar so that when the front printing paper is peeled off, the information printed on the inside of the removable mount will appear. Postcards are useful for arousing people's interest, but the slippery gloss on the inside of the peel-off mount prevents users from writing their correspondence or postmarking them at the post office. , it was inappropriate as a postcard for applications, etc. Therefore, the present invention is equipped with a state car that can arouse people's interest, as well as an application field and a response field where users can easily write in, and meet the demands of consumers at a high percentage and at a low cost. The purpose is to provide a state car with a postcard that can be accurately grasped and is very useful for advertising and sales promotion.

(Means for solving the problem) This invention prints the required designs, photographs, information columns, etc. on both the upper and lower surfaces, coats or paints a transparent synthetic resin thin film on the entire upper surface, and then A transparent release agent is applied to the bottom paper, letters, designs, pictures, or required information fields are printed on the surface to give a sense of taste, and a pressure-sensitive adhesive is applied to the back side.The top paper is then used as the bottom paper. Glue the adhesive strips to the top and bottom of the postcard to form a states car, and attach the adhesive strips to the top and bottom edges of the postcard with the required printing on both sides via the tear lines, and glue the adhesive strips to both edges of the bottom surface of the bottom paper. and configured it.

(Example) 1 is a bottom paper, on the front and back sides of which are printed information columns 2 and 3 such as required characters, designs, photographs, product descriptions, messages, etc., and the entire surface is covered with transparent material such as polypropylene. A synthetic resin film 4 is adhered or painted, and a transparent release agent 5 is further applied on the top surface.
is coated with.

Reference numeral 6 is a top paper, on the front side of which are printed TV characters, cartoons, and other designs 7 that evoke a sense of taste, or with necessary information columns printed, and on the entire back side a pressure-sensitive adhesive 8 is applied. The upper paper 6 is pasted onto the upper surface of the lower paper 1 to form the states car 9. In the figure, 10 indicates a cutout line provided only on the upper paper 6, which can be divided into an appropriate shape.

11 is a postcard with an address 12 printed on one side, an application column, an answer column 13, etc. printed on the other side, and a tear line 1 on the upper and lower edges.
Adhesive pieces 16 and 17 are arranged in series through 4 and 15, and are adhered to the back surface of the bottom paper 1 with the address field 12 facing inside.

(Effect of the invention) In the present invention having the above configuration, by pinching one end of the upper paper 6 and peeling it off from the lower paper 1, the upper paper 6 can be used as a sticker or a state car in the same way as conventional products, and the lower paper 1 6 or 1 bottom paper on the top side of the
If you print items corresponding to the content printed on the bottom, advertising pictures, designs, photographs, etc., it will give a sense of special taste or interest to the user who peels off the top paper, and the effectiveness of the advertising will be further increased. can be increased.

In addition, tear lines 1 are placed on the top and bottom edges of the postcard 11, which has the address field 12, reply field 13, etc. printed on both sides.
Adhesive pieces 16 and 17 are connected through 4 and 15, and the adhesive pieces are glued to both ends of the lower surface of the bottom paper 1, so after filling in the required information in the application and answer columns on the outside, It can be separated and mailed along the tear lines 14 and 15.

Therefore, if the postcard is glued with the address field 12 on the inside as in the example, the postcard will always be cut from the tear line and mailed, so it can be prevented from being mailed with the postcard attached to the bottom paper by mistake. Can be done.

In this invention, the above paper, each having a different function,
Since the bottom paper and the postcard are organically combined, it is possible to accurately grasp the needs of consumers at a high percentage and at a low cost, which is very useful for advertising and sales promotion.

[Brief explanation of the drawing]

The drawings show an embodiment of the present invention, in which Fig. 1 is a plan view showing a state in which a part of the upper paper is peeled off along the cutting line, and Fig. 2 is a plan view showing a part of the postcard along the cutting line. Back view showing the separated state, 3rd
The figure shows a sectional view taken along line A-A. 1... Bottom paper, 2... Surface pattern, 4... Transparent synthetic resin film, 5... Transparent release agent, 6... Top paper, 7...
Upper paper design, 8...Pressure sensitive adhesive, 9...Stats car, 10...Cutout line, 11...Postcard,
12...Address field, 13...Answer field, 14,15...
... Cutting line, 16, 17... Adhesive piece.

Claims (1)

[Scope of utility model registration request] Print the required designs, photographs, information columns, etc. on both the top and bottom sides, apply or paint a transparent synthetic resin thin film to the entire top surface, and then apply a transparent release agent to the top surface to use it as a base paper. Letters, designs, pictures, or necessary information fields that give a sense of taste are printed on the surface, and the back side is coated with pressure-sensitive adhesive, and the top paper is glued to the top of the bottom paper to form a states car. A states car with a postcard, which is made by attaching adhesive pieces to both upper and lower ends of a postcard with desired printing via tear lines, and adhering the adhesive pieces to both ends of the lower surface of a base paper.