JP7511541B2 - PROGRAM, INFORMATION PROCESSING APPARATUS AND METHOD - Google Patents

Description

This disclosure relates to a program, an information processing device, and a method.

Systems are known that collect and analyze information about users who access a website.

Patent document 1 discloses a technique for acquiring information about users who have viewed a website when the display content or structure of the website changes dynamically.

JP 2019-194817 A

The technology in Patent Document 1 describes an information acquisition server that acquires information on customers who have accessed a website from a website that has embedded static tags for access analysis, and when access to the website is detected, the server associates the information with the embedded static tags and stores the acquired customer information using a script that acquires dynamic customer information from the website where the customer information is displayed or entered. However, while the technology in Patent Document 1 acquires information on users who have viewed a dynamically changing website, it does not acquire information on the user's inflow route, etc., so that, for example, when presenting information on other services offered by the service provider to the user, the information may not be appropriate.

Therefore, this disclosure provides a system that analyzes the user's inflow path and introduces other services, etc. in a more optimal way depending on the inflow path.

According to one embodiment of the present disclosure, a program is provided that is executed by a computer having a processor and a memory, in which tag information indicating the type of corporation a user wishes to establish and second information, which is information on a predetermined web service to be provided in response to the tag information, are stored in advance in association with each other in the memory, and the program causes the processor to execute the steps of accepting access to a first web server from a user, acquiring first information indicating an access route of the user whose access has been accepted, generating tag information based on the acquired first information and storing the tag information in memory for each user, identifying second information based on the tag information, and providing the identified second information to the user.

According to the present disclosure, it is possible to analyze the user's inflow path and introduce other services etc. in a more optimal way depending on the inflow path.

1 is a diagram showing an overall configuration of an inflow route analysis system 1 according to a first embodiment. 1 is a block diagram showing a functional configuration of a terminal device 10 constituting the inflow route analysis system 1 of the first embodiment. FIG. FIG. 2 is a diagram showing a functional configuration of a server 20 constituting the inflow route analysis system 1 of the first embodiment. 2 is a diagram showing an example of the data structure of a user information database 2021 and a provided information database 2022 stored in the server 20 constituting the inflow route analysis system 1 of the embodiment 1. FIG. 4 is a flowchart showing an example of a process related to inflow route analysis by the inflow route analysis system 1 of the first embodiment. FIG. 6 is a diagram showing an example of a screen displayed when the inflow route analysis system 1 presents information on related web services to a user based on an access route.

Below, an embodiment of the present disclosure will be described with reference to the drawings. In the following description, the same parts are given the same reference numerals. Their names and functions are also the same. Therefore, detailed descriptions thereof will not be repeated.

＜Overview＞
The following describes the inflow path analysis system according to the present disclosure. This inflow path analysis system is a system for providing a service that presents various incorporation-related information (such as a method for creating an incorporation notification) to a user who wishes to establish a corporation. Recently, due to the influence of diversification of work, it has become more common for individuals to start businesses and establish corporations. However, when establishing a corporation, etc., it is necessary to check various Web services and consider a method that suits oneself, since the procedures are done by oneself. Therefore, a system that presents the most suitable Web service depending on the type of corporation that one wishes to establish is required. Therefore, in the present disclosure, a technology is provided for analyzing the inflow path of a user in a system for inflow path analysis, and introducing other services, etc. more optimally according to the inflow path.
Here, the referral route refers to information about the route by which a user accessed (come into) a website. Examples of referral routes are shown below.
・Inflow from search engine search results ・Inflow from SNS (Social Network Service) ・Inflow from personal blogs, etc. ・Inflow by directly entering a website URL (Uniform Resource Locator) into a browser

The program in the inflow path analysis system according to the present disclosure is a program executed by a computer having a processor and a memory, and the memory stores tag information indicating the type of corporation the user wishes to establish and second information, which is information on a predetermined web service to be provided in response to the tag information, in advance, and the program causes the processor to execute the steps of accepting access from the user to the first web server, acquiring first information indicating the access path of the user whose access has been accepted, generating tag information based on the acquired first information and storing it in memory for each user, identifying second information based on the tag information, and providing the identified second information to the user.

First Embodiment
The following describes the inflow route analysis system 1 according to the first embodiment. In the following description, for example, when the terminal device 10 accesses the server 20, the server 20 responds with information for generating a screen on the terminal device 10. The terminal device 10 generates and displays a screen based on the information received from the server 20.

<1 Overall configuration of inflow route analysis system 1>
Fig. 1 is a diagram showing the overall configuration of an inflow path analysis system 1 according to a first embodiment. As shown in Fig. 1, the inflow path analysis system 1 includes a plurality of terminal devices (terminal device 10A and terminal device 10B are shown in Fig. 1. Hereinafter, they may be collectively referred to as "terminal devices 10") and a server 20. The terminal devices 10 and the server 20 are connected to each other via a network 80 so as to be able to communicate with each other. The network 80 is configured by a wired or wireless network.

The terminal device 10 is a device operated by each user. Here, a user is a person who uses the terminal device 10 to input a series of information related to the analysis of access routes, which is a function of the inflow route analysis system 1, and is, for example, a sole proprietor, a manager of a corporation (enterprise), or an employee of the corporation. The terminal device 10 is realized by a stationary PC (Personal Computer), a laptop PC, or the like. In addition, the terminal device 10 may be, for example, a tablet compatible with a mobile communication system, a mobile terminal such as a smartphone, or the like.

The terminal device 10 is communicatively connected to the server 20 via a network 80. The terminal device 10 is connected to the network 80 by communicating with communication devices such as a wireless base station 81 that supports communication standards such as 4G, 5G, and LTE (Long Term Evolution), and a wireless LAN router 82 that supports wireless LAN (Local Area Network) standards such as IEEE (Institute of Electrical and Electronics Engineers) 802.11. As shown as the terminal device 10B in FIG. 1, the terminal device 10 includes a communication IF (Interface) 12, an input device 13, an output device 14, a memory 15, a storage unit 16, and a processor 19.

The communication IF 12 is an interface for inputting and outputting signals so that the terminal device 10 can communicate with an external device such as the server 20. The input device 13 is an input device (e.g., a keyboard, a touch panel, a touch pad, a pointing device such as a mouse, etc.) for receiving input operations from a user. The output device 14 is an output device (a display, a speaker, etc.) for presenting information to a user. The memory 15 is for temporarily storing programs and data processed by the programs, etc., and is a volatile memory such as a DRAM (Dynamic Random Access Memory). The storage unit 16 is a storage device for saving data, such as a flash memory or a HDD (Hard Disc Drive). The processor 19 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, a register, a peripheral circuit, etc.

The server 20 is a device that manages a series of processes related to the referral route analysis. The server 20 has user information, website information provided to users, etc. registered in the storage unit, and acquires necessary user information from the various pieces of information registered in the storage unit. The server 20 performs a series of processes related to the referral route analysis based on the acquired user information.

The server 20 is a computer connected to the network 80. The server 20 includes a communication IF 22, an input/output IF 23, a memory 25, a storage 26, and a processor 29.

The communication IF 22 is an interface for inputting and outputting signals so that the server 20 can communicate with external devices. The input/output IF 23 functions as an interface with an input device (not shown) for receiving input operations from the user, and an output device (not shown) for presenting information to the user. The memory 25 is for temporarily storing programs and data processed by the programs, etc., and is a volatile memory such as a DRAM (Dynamic Random Access Memory). The storage 26 is a storage device for saving data, such as a flash memory or a HDD (Hard Disc Drive). The processor 29 is hardware for executing a set of instructions written in a program, and is composed of an arithmetic unit, registers, peripheral circuits, etc.

<1.1 Configuration of terminal device 10>
FIG. 2 is a block diagram showing the functional configuration of the terminal device 10 constituting the inflow path analysis system 1 of the first embodiment. As shown in FIG. 2, the terminal device 10 includes a plurality of antennas (antenna 111, antenna 112), wireless communication units (first wireless communication unit 121, second wireless communication unit 122) corresponding to each antenna, an operation reception unit 130 (including a keyboard 1301 and a mouse 1302), a voice processing unit 140, a microphone 141, a speaker 142, a display 150, a storage unit 170, and a control unit 180. The terminal device 10 also has functions and configurations (e.g., a battery for storing power, a power supply circuit for controlling the supply of power from the battery to each circuit, etc.) that are not particularly shown in FIG. 2. As shown in FIG. 2, each block included in the terminal device 10 is electrically connected by a bus or the like.

The antenna 111 emits the signal emitted by the terminal device 10 as a radio wave. The antenna 111 also receives the radio wave from space and provides the received signal to the first wireless communication unit 121.

The antenna 112 emits the signal emitted by the terminal device 10 as a radio wave. The antenna 112 also receives the radio wave from space and provides the received signal to the second wireless communication unit 122.

The first wireless communication unit 121 performs modulation and demodulation processing and the like for transmitting and receiving signals via the antenna 111 so that the terminal device 10 can communicate with other wireless devices. The second wireless communication unit 122 performs modulation and demodulation processing and the like for transmitting and receiving signals via the antenna 112 so that the terminal device 10 can communicate with other wireless devices. The first wireless communication unit 121 and the second wireless communication unit 122 are communication modules including a tuner, an RSSI (Received Signal Strength Indicator) calculation circuit, a CRC (Cyclic Redundancy Check) calculation circuit, a high-frequency circuit, and the like. The first wireless communication unit 121 and the second wireless communication unit 122 perform modulation and demodulation and frequency conversion of wireless signals transmitted and received by the terminal device 10, and provide the received signals to the control unit 180.

The operation reception unit 130 has a mechanism for receiving input operations from the user. Specifically, the operation reception unit 130 includes a keyboard 1301 and a mouse 1302. Note that the operation reception unit 130 may be configured as a touch screen that detects the user's contact position on the touch panel, for example, by using a capacitive touch panel.

The keyboard 1301 accepts input operations by the user of the terminal device 10. The keyboard 1301 is a device for inputting characters, and outputs the input character information to the control unit 180 as an input signal.

The mouse 1302 accepts input operations by the user of the terminal device 10. The mouse 1302 is a pointing device for selecting an object displayed on the display 150, and outputs position information of the object selected on the screen and information indicating that a button has been pressed as input signals to the control unit 180.

The audio processing unit 140 modulates and demodulates audio signals. The audio processing unit 140 modulates a signal provided by the microphone 141 and provides the modulated signal to the control unit 180. The audio processing unit 140 also provides the audio signal to the speaker 142. The audio processing unit 140 is realized, for example, by a processor for audio processing. The microphone 141 accepts audio input and provides an audio signal corresponding to the audio input to the audio processing unit 140. The speaker 142 converts the audio signal provided by the audio processing unit 140 into audio and outputs the audio to the outside of the terminal device 10.

The display 150 displays data such as images, videos, and text under the control of the control unit 180. The display 132 is realized, for example, by an LCD (Liquid Crystal Display) or an organic EL (Electro-Luminescence) display.

The storage unit 170 is composed of a memory 15, such as a flash memory, and a storage unit 16, and stores data and programs used by the terminal device 10. In one aspect, the storage unit 170 stores user information 1701.

The user information 1701 is information about a user who uses the terminal device 10 to input information necessary for the inflow path analysis, which is a function of the inflow path analysis system 1. The user information includes information for identifying the user (user ID), information about the user's name, etc.

The control unit 180 is, for example, configured by the processor 19, and controls the operation of the terminal device 10 by reading a program stored in the storage unit 170 and executing instructions contained in the program. The control unit 180 performs the functions of an input operation reception unit 1801, a transmission/reception unit 1802, a data processing unit 1803, and a notification control unit 1804 by operating according to a program that is, for example, an application that has been installed in advance in the terminal device 10 (stored in the storage unit 170).

The input operation reception unit 1801 performs processing to receive user input operations on an input device such as the keyboard 1301.

The transmission/reception unit 1802 performs processing for the terminal device 10 to transmit and receive data to and from external devices such as the server 20 in accordance with a communication protocol.

The data processing unit 1803 performs calculations on the data received by the terminal device 10 according to a program, and outputs the calculation results to a memory or the like.

The notification control unit 1804 performs processing to present information to the user. The notification control unit 1804 performs processing to display a display image on the display 150, output audio to the speaker 142, etc.

<1.2 Functional configuration of server 20>
3 is a diagram showing a functional configuration of the server 20 constituting the inflow route analysis system 1 according to the first embodiment. As shown in FIG. 3, the server 20 performs the functions of a communication unit 201, a storage unit 202, and a control unit 203.

The communication unit 201 performs processing for the server 20 to communicate with external devices.

The memory unit 202 is composed of, for example, a memory 25 and a storage 26, and stores data and programs used by the server 20. The memory unit 202 stores a user information database 2021, a provided information database 2022, a trained model 2023, etc.

The user information database 2021 is a database for holding various information about users who input information necessary for the referral route analysis in the referral route analysis system 1. Details will be described later.

The provided information database 2022 is a database for storing various information related to information provided to users in the inflow path analysis system 1. Details will be described later.

The trained model 2023 is a trained model stored in the memory unit 202 in the inflow route analysis system 1, associating information on the access route (first information) used by a user to access the server 20 (first web server) with information on the type of company the user wishes to establish.

Here, an example of a learning method for a trained model is given.
The control unit 203 of the server 20 associates information (first information) of access routes (sometimes referred to as inflow routes) of multiple users to the web server with information of a company (corporation) established by the user. For example, when a user accesses the server 20 (first web server) from a web service provided by a web server (second web server) that provides information on the user's company establishment, the control unit 203 of the server 20 associates the company that the user wishes to establish with a joint-stock company. The control unit 203 of the server 20 repeats the above process for the information (first information) of the access routes of multiple users to train a trained model.
Through the above learning, when the trained model accepts access route information (first information) as input, it outputs an inference result regarding the type of company the user wishes to establish.
In one aspect, the server 20 may aggregate the trained models based on the information (first information) of the access routes of a plurality of users and the tag information associated with the information, thereby allowing the server 20 to output a more accurate inference result regarding the type of company that the user wishes to establish.

The control unit 203 is composed of, for example, a processor 29, which performs processing according to a program to provide the functions of various modules, including a reception control module 2031, a transmission control module 2032, a user information acquisition module 2033, an access reception module 2034, an access route acquisition module 2035, a tag information generation module 2036, a provided information identification module 2037, an information provision module 2038, a trained model generation module 2039, and a trained model reference module 2040.

The reception control module 2031 controls the process in which the server 20 receives signals from external devices according to a communication protocol.

The transmission control module 2032 controls the process in which the server 20 transmits signals to external devices according to a communication protocol. The reception control module 2031 and the transmission control module 2032 provide the server 20 with the function of operating as a web server (first web server) for external devices, including the terminal device 10, that access the server 20 via the network 80.

The user information acquisition module 2033 controls the process of acquiring information such as user information 1701, which is various information related to a user, from a user who uses the inflow route analysis system 1. The various information related to a user is information necessary when a user uses the inflow route analysis system 1, and includes, for example, information such as the user's ID and name. The user information acquisition module 2033 stores the acquired information related to the user in the user information database 2021.

The access reception module 2034 controls the process of receiving access to the server 20 (sometimes referred to as the first web server) from users who use the inflow path analysis system 1.

The access route acquisition module 2035 controls a process of acquiring a route by which a user who uses the inflow route analysis system 1 accesses the first Web server. Specifically, the access route acquisition module 2035 uses a general access analysis plug-in to acquire the following information when the user accesses the first Web server:
The access analysis may be performed by functions implemented by various modules constituting the server 20, or the server 20 may acquire the results of the access analysis performed by an external server (not shown).
- User attributes (age, gender, etc.)
Number of page views, number of visitors Viewing status of other web sites provided by the administrator of the first web server Information of the server that presented the link information for accessing the web server Device used by the user Search keywords when accessing the web server Information obtained from the results of text mining of text information written on the web page provided by the web server In this case, the access path acquisition module 2035 may acquire search keywords related to the web service provided by the first web server from information included in the URL of the site where the user performed a search. One method of acquiring search keywords from information included in the URL of the site is to acquire information on a character string called a search parameter that is added to the end of the URL when a search is performed in each search engine. (For example, if the parameter is related to a search keyword, "q" is added.)
This allows the control unit 203 of the server 20 to comprehensively obtain information on the route by which the user accessed the first Web server.

The tag information generating module 2036 controls a process of generating tag information indicating the type of corporation that the user who uses the inflow path analysis system 1 wishes to establish based on the path by which the user accessed the Web server. Specifically, the tag information generating module 2036 identifies the type of corporation that the user wishes to establish from the information on the path by which the user accessed the Web site acquired by the access path acquisition module 2035. For example, if the type of Web service from which the user accessed the first Web server is related to the establishment of a corporation, the tag information generating module 2036 generates tag information such as "corporation" for the information on the access path (first information). The control unit 203 of the server 20 associates the tag information generated as described above with user information and stores it in the user information database 2021.
This allows the server 20 to link information such as the type of corporation that each user wishes to establish from information (first information) on the access path to the server 20 (first Web server).

In some cases, if the control unit 203 of the server 20 does not use the trained model, the process of identifying the type of corporation based on the tag information may be omitted.

In some aspects, the tag generation may be performed using the trained model described above. For example, when the tag information generation module 2036 acquires information (first information) related to an access route from a user, it controls a process of assigning a tag related to the type of corporation the user wishes to establish based on the information and the trained model.

The provided information identification module 2037 controls a process of identifying information (second information) to be provided to a user who uses the inflow route analysis system 1. Specifically, the provided information identification module 2037 refers to the provided information database 2022 based on tag information of an access route linked to the user, and identifies various information to be presented to the user. Here, an example is given of the association between the tag information of the access route in the provided information database 2022 and the provided information. For example, the control unit 203 of the server 20 identifies information recommended to be provided to the user from the tag information of the user's access route. (The identification may be performed by a provider of a web service related to the inflow route analysis system 1.) Information recommended to be provided to the user from the tag information is, for example, as follows.
- Information on the URL of a web service related to the tag information - Implementation record of the web service related to the tag information - Comparative information of a plurality of web services related to the tag information The above information may be combined and associated.
This allows the server 20 to associate appropriate information with each piece of tag information linked to a user and present the information to the user.

In one aspect, when the control unit 203 of the server 20 does not use the above-mentioned trained model, the control unit 203 may randomly select the above-mentioned various information (URLs of various web services, information on implementation history, etc.) stored in the memory unit 202 by the server 20 and present it to the user.

The information provision module 2038 controls the process of identifying information to be provided to a tag of an access route associated with a user who uses the inflow route analysis system 1. Specifically, the information provision module 2038 transmits the information identified and associated by the provided information identification module 2037 to the terminal device 10 used by the user.

When the trained model generation module 2039 receives information on the user's access route (first information) as input, it controls the process of generating a trained model 2023 that outputs an inference result for the type of company the user wishes to establish. The method of generating the trained model 2023 is as described above. The control unit 203 of the server 20 stores the generated trained model 2023 in the memory unit 202.

When the control unit 203 of the server 20 tags information (first information) on the user's access route, the trained model reference module 2040 controls the process of referencing the trained model 2023 stored in the memory unit 202 and outputting an inference result for the type of company the user wishes to establish.

<2 Data Structure>
FIG. 4 is a diagram showing an example of the data structure of the user information database 2021 and the provided information database 2022 stored in the server 20. As shown in FIG.

As shown in FIG. 4, each record in the user information database 2021 includes the items "user ID", "name", "access date and time", "search keyword", "source site", "access tag", "recommended information", and "remarks", etc.

The "User ID" item is information that identifies each user managed by the inflow route analysis system 1.

The item "Access Date and Time" is information indicating the date and time (third information) when a user managed by the inflow route analysis system 1 accessed the Web server. In this case, when the same user accesses the server 20 (first Web server) multiple times, the control unit 203 of the server 20 may set the priority of the tag information stored in the storage unit based on the date and time (third information) when the user accessed the server 20 (first Web server). For example, the control unit 203 of the server 20 may set the priority in order of the most recent date among the multiple access dates and times (third information) of the user, and set the tag information of the user based on the information of the access route acquired at the access date and time (first information).
This allows the user to obtain appropriate related information based on the latest trends and information acquisition tendencies, even if the circumstances of the incorporation change from what was initially anticipated.

The item "Search keyword" is information indicating the search keyword used by a user managed by the traffic flow analysis system 1 when accessing a web server. Specifically, for example, it indicates information on a character string contained in a search query used by the user in a general search engine. Alternatively, the search keyword may be obtained from information contained in the URL of the site where the user performed a search.

The item "source site" indicates information on a web server (second web server) that a user managed by the referral route analysis system 1 accessed before accessing a web server provided by the referral route analysis system 1. Specifically, for example, it indicates information on a web server that generated a URL link to the server 20 (first web server) provided by the referral route analysis system 1 and provided it to the user.
The information may be obtained by analyzing user access logs or the like, or may be obtained by any commonly known method of access analysis.

The item "Access tag" indicates information on the type of corporation the user wishes to establish, based on access route information (first information) assigned to each user. For example, when a user accesses server 20 (first web server) from a web service (a service provided by the second web server) that provides information on establishing a corporation, the control unit 203 of server 20 associates the company the user wishes to establish with a corporation and stores the access tag information. At this time, the control unit 203 of server 20 may tag the user using the trained model described above.

The "Notes" item is information that is stored if there are any special notes regarding users managed by the inflow route analysis system 1.

As shown in FIG. 4, each record in the provided information database 2022 includes an item "information ID," an item "type," an item "related URL," an item "related tag," an item "notes," etc.

The "Information ID" item indicates various information managed by the inflow route analysis system 1.

The item "Type" indicates the type to which the various information managed by the inflow route analysis system 1 belongs. For example, types include information related to company establishment in general, information related to the preparation of tax processing documents, etc.

The "Related URL" item indicates URL information for accessing the destination of various information managed by the inflow route analysis system 1.

The item "Access tag" is information about the access tag to which various information managed by the inflow route analysis system 1 is related, and shows the same content as the item "Access tag" in the user information database 2021.

The "Notes" item is information that is stored if there are any special notes regarding the provided information managed by the inflow route analysis system 1.

<3 Operation>
Hereinafter, a series of processes performed by the inflow route analysis system 1 in the first embodiment will be described with reference to FIG.

Figure 5 is a flowchart showing an example of processing related to inflow route analysis by the inflow route analysis system 1 of embodiment 1.

In step S501, the control unit 180 of the terminal device 10 accepts an operation for accessing the server 20 (first Web server) from the user. Specifically, for example, the access reception module 2034 of the server 20 accepts an operation for accessing the server 20 (first Web server) from the user who uses the inflow path analysis system 1. The control unit 180 of the terminal device 10 transmits the accepted information to the server 20.

In step S551, the control unit 203 of the server 20 acquires information (first information) indicating the access route of the user who has accepted the access. Specifically, the access route acquisition module 2035 uses a general access analysis plug-in to acquire the following information when the user accesses the server 20 (first Web server). The control unit 203 of the server 20 stores the acquired information in each record of the user information database 2021.
- Number of page views, number of visitors - Information about the server (second Web server) that presented the link information for accessing server 20 (first Web server) - Device used by the user - Search keywords used when accessing server 20 (first Web server) At this time, the access path acquisition module 2035 may acquire search keywords related to the Web service provided by server 20 (first Web server) from information contained in the URL of the site where the user performed a search (e.g., a Web site provided by the second Web server).
In a certain aspect, the server 20 may accept input of various information about the user (such as the user's name and age) from the user in the web service provided by the inflow path analysis system 1. The control unit 203 of the server 20 may store the information accepted from the user in a record of the user information database 2021.

In step S552, the control unit 203 of the server 20 generates tag information based on the acquired access route information, and stores the tag information for each user in the storage unit 202. Specifically, the tag information generation module 2036 generates tag information related to the user's access route from the information on the route by which the user accessed the server 20 (first Web server), acquired by the access route acquisition module 2035, and stores the tag information in the item "access tag" of the user information database 2021.
For example, if the type of Web service provided by the second Web server from which the user accessed the server 20 (first Web server) is related to the establishment of a corporation, the tag information generation module 2036 generates tag information such as "Corporation" for the access route. The control unit 203 of the server 20 stores the tag information generated as described above in the record of the item "Access tag" in the user information database 2021.
Thereafter, the provided information identification module 2037 refers to the provided information database 2022 based on the information in the item “access tag” in the user information database 2021, and identifies the type of corporation that the user wishes to establish.

In step S553, the control unit 203 of the server 20 identifies information to be provided to the user based on the tag information generated in step S552. Specifically, the provided information identification module 2037 refers to the provided information database 2022 based on the tag information of the access route (first information) linked to the user, and identifies various information to be presented to the user. Here, an example is given of the association between the tag information of the access route (first information) in the provided information database 2022 and the provided information. For example, the control unit 203 of the server 20 identifies information recommended to be provided to the user from the tag information of the user's access route (first information). (The identification may be performed by the provider of the Web service related to the inflow route analysis system 1.) Information (second information) recommended to be provided to the user from the tag information is, for example, as follows.
- Information on the URL of a web service related to the tag information - Implementation record of the web service related to the tag information - Comparative information of a plurality of web services related to the tag information The above information may be combined and associated.
The control unit 203 of the server 20 transmits the specified information to the terminal device 10 used by the user.

In step S502, the control unit 180 of the terminal device 10 provides the information presented by the provided information identification module 2037 of the server 20 to the user.

<4 Screen example>
Hereinafter, a screen example of the inflow route analysis system 1 will be described with reference to FIG.

Figure 6 shows an example screen when the traffic flow analysis system 1 presents a user with information on related web services (second information) based on access path information (first information).

As shown in FIG. 6, a user access screen 601 and a related information presentation screen 602 are displayed on the display 150 of the terminal device 10 .
On the user access screen 601, the control unit 180 of the terminal device 10 displays a display screen of the Web services being presented to the user by the server 20 (first Web server) that the user is accessing.

In the related information presentation screen 602, the control unit 180 of the terminal device 10 displays related information (second information) identified based on information on the user's access route (first information). Specifically, the control unit 180 displays the related information identified by the provided information identification module 2037 and transmitted to the terminal device 10 on the display 150 or the like. At this time, the displayed related information (second information) includes, for example, the following:
- A URL link for accessing a web server that provides related web services - An overview of the related web services This allows the user to view information about related web services simultaneously on the website that the user is viewing, allowing the user to obtain consistent information without having to repeatedly search using a search engine or the like to check the overview of multiple web services.

In addition, in the present disclosure, various information is stored in the memory unit 202 of the server 20, and information is exchanged between the user's terminal device 10 and the server 20, but the embodiment of the present disclosure is not limited to this. That is, each of the various records in the user information database 2021 and the various records in the provided information database 2022 may be stored in the memory unit 170 of the terminal device 10. When the terminal device 10 accepts access to the user's web server, it may obtain the various information stored in the memory unit 170 and display related information based on the access route on the display 150.

<Summary>
As described above, according to this embodiment, tag information indicating the type of corporation the user wishes to establish and information on a specified Web service to be provided in response to the tag information are stored in advance in association with each other in the memory of the server 20. The terminal device 10 accepts access to the Web server from a user. The server 20 acquires information indicating the access route of the user whose access has been accepted. The server 20 generates tag information based on the acquired access route information and stores the tag information in memory for each user. The server 20 identifies information to be provided to the user based on the tag information. The terminal device 10 provides the user with the information to be provided to the identified user.
This allows the web service provider to introduce other services etc. in a more optimal manner according to the referral route.

Although the disclosed embodiments have been described above, they can be embodied in various other forms and can be implemented with various omissions, substitutions, and modifications. These embodiments and variations, as well as omissions, substitutions, and modifications, are included in the technical scope of the claims and their equivalents.

<Additional Notes>
The matters described in the above embodiments will be supplemented below.

(Appendix 1)
A program executed by a computer 20 having a processor 29 and a memory 25, in which tag information indicating the type of corporation a user wishes to establish and second information which is information on a specified Web service to be provided for the tag information are pre-stored in association with each other, and the program causes the processor 29 to execute the following steps: accepting access to a first Web server from a user (S501); acquiring first information indicating the access route of the user whose access has been accepted (S551); generating tag information based on the acquired first information and storing it in the memory 25 for each user (S552); identifying second information based on the tag information (S553); and providing the identified second information to the user (S502).

(Appendix 2)
The program described in Appendix 1, wherein the first information is information on search keywords for accessing the first Web server, or information provided on a second Web server that presents the user with a link to access the first Web server.

(Appendix 3)
In a step of acquiring first information (S551), the program acquires search keywords related to a web service provided by the first web server from information contained in the URL of the site where the user performed a search, and acquires the first information.

(Appendix 4)
A program described in Appendix 2 or 3, in which, in the step of acquiring the first information (S551), the program performs text mining of text information described in a web page provided by the second web server, acquires information of the web page, and acquires the first information.

(Appendix 5)
A program described in any of Appendices 1 to 4, in a step (S552) of generating tag information indicating the type of corporation the user wishes to establish and storing it in memory 25 for each user, wherein the program obtains third information of the date and time when the user accessed the first Web server, and if the same user accesses the first Web server multiple times, sets a priority of the tag information to be stored based on the date and time when the user accessed the first Web server, and generates and stores tag information based on the priority.

(Appendix 6)
The computer 20 stores in the memory 25 a trained model that associates the first information with information on the type of company the user wishes to establish, and in a step (S552) of generating tag information and storing it in the memory unit 25 of the computer 20 for each user, generates tag information for the user based on the acquired first information and the trained model. A program described in any of Appendices 1 to 5.

(Appendix 7)
The program described in Appendix 6, further causing the processor 29 to execute a step of aggregating learned models based on first information of multiple users and tag information associated with the first information.

(Appendix 8)
A method executed by a computer 20 having a processor 29 and a memory 25, in which tag information indicating the type of corporation a user wishes to establish and second information which is information on a specified Web service to be provided for the tag information are pre-stored in association with each other in the memory 25, and the method includes the steps of: the processor 29 executing a step of accepting access to a first Web server from a user (S501); a step of acquiring first information indicating the access route of the user whose access has been accepted (S551); a step of generating tag information based on the acquired first information and storing the tag information in memory for each user (S552); a step of identifying the second information based on the tag information (S553); and a step of providing the identified second information to the user (S503).

(Appendix 9)
The information processing device 20 includes a control unit 203 and a memory unit 202, and the memory unit 202 stores tag information indicating the type of corporation a user wishes to establish and second information, which is information on a specified Web service to be provided in response to the tag information, in advance in association with each other. The information processing device 20 executes the steps of: accepting access to a first Web server from a user (S501); acquiring first information indicating the access route of the user whose access has been accepted (S551); generating tag information based on the acquired first information and storing the tag information in the memory unit 202 for each user (S552); identifying second information based on the tag information (S553); and providing the identified second information to the user (S503).

10 Terminal device, 20 Server, 80 Network, 130 Operation reception unit, 170 Memory unit, 1701 User information, 180 Control unit, 1801 Input operation reception unit, 1802 Transmission/reception unit, 1803 Data processing unit, 1804 Notification control unit, 22 Communication IF, 23 Input/output IF, 25 Memory, 26 Storage, 29 Processor, 201 Communication unit, 202 Memory unit, 2021 User information database, 2022 Provided information database, 2023 Learned model database, 203 Control unit, 2031 Reception control module, 2032 Transmission control module, 2033 User information acquisition module, 2034 Access reception module, 2035 Access path acquisition module, 2036 Tag information generation module, 2037 Provided information identification module, 2038 Information provision module, 2039 Learned model creation module, 2040 A trained model reference module.

Claims (9)

A program executed by a computer having a processor and a memory,
The memory stores, in advance, tag information indicating a type of legal entity that a user wishes to establish and second information which is information on a predetermined web service to be provided in response to the tag information, in association with each other;
The program causes the processor to:
accepting access to the first Web server from a user;
acquiring first information indicating an access route of the user who has accepted the access;
generating tag information based on the acquired first information and storing the tag information in the memory for each user;
Identifying the second information based on the tag information;
and providing the identified second information to the user. The program according to claim 1, wherein the first information is information on a search keyword for accessing the first web server, or information provided by a second web server that presents the user with a link for allowing the user to access the first web server. In the step of acquiring the first information, the program
3. The program according to claim 2, further comprising: acquiring a search keyword related to a Web service provided by said first Web server from information included in a URL of a site where said user has performed a search; and acquiring said first information. In the step of acquiring the first information, the program
4. The program according to claim 2, further comprising: performing text mining of text information contained in a Web page provided by the second Web server; acquiring information of the Web page; and acquiring the first information. In the step of generating the tag information indicating the type of legal entity that the user desires to establish and storing the tag information in the memory for each user, the program further comprises:
acquiring third information on the date and time when the user accessed the first Web server;
A program as described in any one of claims 1 to 4, wherein when the same user accesses the first Web server multiple times, the priority of the tag information to be stored is set in order of the most recent date and time based on the date and time that the user accessed the first Web server, and the tag information is generated and stored based on the priority. The computer stores in the memory:
A trained model associating the first information with information on the type of company that the user wishes to establish is stored,
In the step of generating the tag information and storing it in a storage unit of the computer for each user,
The program according to claim 1 , further comprising: generating tag information of the user based on the acquired first information and the trained model. The program further causes the processor to
The program according to claim 6, further comprising: a step of aggregating the trained models based on the first information of a plurality of users and the tag information associated with the first information. 1. A method implemented by a computer having a processor and a memory, comprising:
The memory stores, in advance, tag information indicating a type of legal entity that a user wishes to establish and second information which is information on a predetermined web service to be provided in response to the tag information, in association with each other;
The method further comprises the processor:
accepting access to the first Web server from a user;
acquiring first information indicating an access route of the user who has accepted the access;
generating tag information based on the acquired first information and storing the tag information in the memory for each user;
Identifying the second information based on the tag information;
providing the determined second information to the user. An information processing device including a control unit and a storage unit,
The storage unit stores, in advance, tag information indicating a type of a corporation that a user wishes to establish and second information which is information on a predetermined web service to be provided in response to the tag information, in association with each other;
The control unit:
accepting access to the first Web server from a user;
acquiring first information indicating an access route of the user who has accepted the access;
generating tag information based on the acquired first information and storing the tag information in the storage unit for each user;
Identifying the second information based on the tag information;
providing the identified second information to the user.