JP7349967B2 - Information processing equipment, programs and systems - Google Patents

Description

The present invention relates to an information processing device, a program, and a system.

2. Description of the Related Art Techniques have been provided for dividing a user or a household made up of multiple users into segments and distributing advertisements for each segment. Such technology divides the terminal ID of the terminal owned by the user into segments by estimating attributes such as gender, age, location, or family structure based on logs of websites visited by the user.

Furthermore, in recent years, devices such as refrigerators, speakers, and lighting devices (IoT devices) that connect to the Internet have been provided.

A technology is desired that divides the terminal ID of a terminal owned by a user into segments based on information regarding IoT devices.

Patent No. 6194063

In order to solve the above problems, an information processing device, a program, and a system are provided that can divide a terminal ID into segments based on information regarding IoT devices.

According to the embodiment, an information processing device includes an interface, a storage unit, and a processor. The interface acquires an operation log that includes an identifier of the IoT device. The storage unit stores a mapping table that associates the identifier of the IoT device with a terminal ID indicating a terminal. The processor sets an attribute to the terminal ID based on the operation log and the mapping table, and generates a segment of the terminal ID based on the set attribute .

According to an embodiment, the DMP obtains information related to IoT devices used by the user. The DMP generates a terminal ID segment corresponding to the IoT device based on the information. As a result, the DMP can generate segments based on information related to IoT devices.

FIG. 1 is a block diagram showing a configuration example of an advertising system according to an embodiment. FIG. 2 is a block diagram showing a configuration example of the DMP according to the embodiment. FIG. 3 is a block diagram illustrating a configuration example of an advertisement server according to an embodiment. FIG. 4 is a diagram illustrating a configuration example of an operation log according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of a product database according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of a mapping table according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of a total database according to the embodiment. FIG. 8 is a flowchart illustrating an example of the operation of the DMP according to the embodiment. FIG. 9 is a flowchart illustrating an example of the operation of the advertisement server according to the embodiment.

Embodiments will be described below with reference to the drawings.
The advertising system according to the embodiment segments users (classifies them into several segments) based on information related to IoT devices used by the users. The advertising system distributes advertisements for each segment. For example, the advertising system distributes advertisements to terminals owned by users.

FIG. 1 shows a configuration example of an advertising system 1 according to an embodiment. As shown in FIG. 1, the advertising system 1 includes a DMP 10, an advertising server 20, a log server 30, an access point 40, an IoT device 41, an IoT device 42, a terminal 43, a network 50, and the like. DMP 10, advertisement server 20, log server 30, and access point 40 are connected to network 50. The IoT device 41, the IoT device 42, and the terminal 43 connect to the access point 40. Note that the advertising system 1 may include other configurations as needed in addition to the configuration shown in FIG. 1, or a specific configuration may be excluded from the advertising system 1.

The DMP 10 (Data Management Platform) (information processing device) generates user segments based on information regarding the IoT devices 41 and 42 and the like. The DMP 10 will be detailed later.

The advertisement server 20 distributes advertisements to user terminals according to the segments generated by the DMP 10. The advertisement server 20 will be detailed later.

The log server 30 manages operation logs indicating operations of IoT devices 41, 42, and the like. The log server 30 receives operation information indicating its own operation from the IoT devices 41 and 42 and the like. The log server 30 generates and updates an operation log based on the received operation information and the like.

Additionally, the log server 30 transmits the operation log to the DMP 10. For example, the log server 30 receives an operation log request from the DMP 10. The log server 30 transmits a response including the operation log to the DMP 10.
The operation log will be detailed later.

Network 50 is a communication network for transmitting and receiving data. Here, network 50 is the Internet.

Access points 40 form a local network. The access point 40 connects terminals within the local network (for example, IoT devices 41, IoT devices 42, and terminals 43) to the network 50. That is, the access point 40 relays data transmission and reception between the IoT device 41, the IoT device 42, and the terminal 43 and the network 50.

Access point 40 is assigned an IP address (identifier). The access point 40 transmits data from terminals (for example, IoT devices 41 and 42 and the terminal 43) within the local network formed by the access point 40 to the network 50 as data from the assigned IP address. That is, in the network 50, access from a terminal within the local network formed by the access point 40 is treated as an access from an IP address assigned to the access point 40. In other words, accesses from terminals within the local network formed by the access point 40 are treated as accesses from the same IP address.

The access point 40 connects to terminals existing within a predetermined area. For example, the access point 40 connects to a terminal located within a building (for example, a house).

The IoT device 41 is a device used by a user. The IoT device 41 is a device such as a home appliance that connects to the network 50. For example, the IoT device 41 is a device that performs or assists in tasks related to daily life (such as housework).

For example, the IoT devices 41 include refrigerators, air conditioners, washing machines, air purifiers, vacuum cleaners, cars, car navigation systems, cooking equipment (microwaves, ovens, etc.), clocks, keys, speakers, printers, cameras, microphones, various sensors, Lights, drones, monitors, toilets, bathtubs, remote controls, etc.

The configuration of the IoT device 41 is not limited to a specific configuration.

IoT device 41 connects to network 50 via access point 40. The IoT device 41 generates operation information indicating its own operation. Here, the operation information includes the date and time when the operation was performed, the details of the operation, and the like. The IoT device 41 transmits identification information that identifies itself and the generated operation information to the log server 30.
For example, in the case of a refrigerator, the IoT device 41 transmits operation information including opening/closing of the door and the date and time of opening/closing to the log server 30.
Furthermore, the IoT device 41 transmits operation information to the log server 30 at a predetermined timing (such as when an operation is performed or at a predetermined interval).

For example, the operation content may be a detection log of a sensor within the IoT device 41.

The structure of the operation information and the timing of transmission are not limited to a specific structure.

The IoT device 42 is similar to the IoT device 41, so a description thereof will be omitted.

The terminal 43 is a terminal owned by the user. Terminal 43 accesses network 50 through access point 40. For example, the terminal 43 executes an application such as a browser, a game, or an SNS (Social Network Service) client based on a user's operation (input). Further, the terminal 43 displays advertisements distributed by the advertisement server 20 according to the operation of an application or the like.

Further, the terminal 43 stores the terminal ID in advance at the time of manufacturing or the like. When the terminal 43 accesses the network 50, it transmits data including the terminal ID.

For example, the terminal 43 is a smartphone, a tablet PC, a notebook PC, a desktop PC, or the like. The configuration of the terminal 43 is not limited to a specific configuration.

Next, a configuration example of the DMP 10 will be described. FIG. 2 is a block diagram showing an example of the configuration of the DMP 10. As shown in FIG. As shown in FIG. 2, the DMP 10 includes a processor 11, a ROM 12, a RAM 13, an NVM 14, a communication section 15, an operation section 16, a display section 17, and the like. The processor 11, ROM 12, RAM 13, NVM 14, communication section 15, operation section 16, and display section 17 are connected to each other via a data bus or the like. Note that the DMP 10 may include other configurations as needed in addition to the configuration shown in FIG. 2, or a specific configuration may be excluded from the DMP 10.

The processor 11 (first processor) has a function of controlling the overall operation of the DMP 10. The processor 11 may include an internal cache, various interfaces, and the like. The processor 11 implements various processes by executing programs stored in advance in the internal memory, ROM 12, or NVM 14.

Note that some of the various functions realized by the processor 11 executing programs may be realized by a hardware circuit. In this case, processor 11 controls the functions performed by the hardware circuits.

The ROM 12 is a nonvolatile memory in which control programs, control data, and the like are stored in advance. The control program and control data stored in the ROM 12 are installed in advance according to the specifications of the DMP 10. The ROM 12 stores, for example, a program for controlling the circuit board of the DMP 10.

RAM 13 is a volatile memory. The RAM 13 temporarily stores data being processed by the processor 11. The RAM 13 stores various application programs based on instructions from the processor 11. Further, the RAM 13 may store data necessary for executing the application program, results of executing the application program, and the like.

The NVM 14 (storage unit) is a nonvolatile memory in which data can be written and rewritten. The NVM 14 includes, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a flash memory. The NVM 14 stores control programs, applications, various data, etc. depending on the operational purpose of the DMP 10.

The NVM 14 includes a storage area 14a that stores a product database, a storage area 14b that stores a mapping table, and the like. The product database and mapping table will be detailed later.

The communication unit 15 (first interface) is an interface connected to the network 50. That is, the communication unit 15 transmits and receives data to and from external devices such as the advertisement server 20, the log server 30, and the access point 40 through the network 50. For example, the communication unit 15 is an interface that supports wired or wireless LAN (Local Area Network) connection.

The operation unit 16 receives various operation inputs from an operator. The operation unit 16 transmits a signal indicating the accepted operation to the processor 11. For example, the operation unit 16 includes a keyboard, a numeric keypad, and a touch panel.

The display unit 17 displays various information under the control of the processor 11. For example, the display section 17 is composed of a liquid crystal monitor. Note that when the operation section 16 is configured with a touch panel or the like, the display section 17 may be formed integrally with the operation section 16.

Next, a configuration example of the advertisement server 20 will be explained. FIG. 3 is a block diagram showing a configuration example of the advertisement server 20. As shown in FIG. As shown in FIG. 3, the advertisement server 20 includes a processor 21, a ROM 22, a RAM 23, an NVM 24, a communication section 25, an operation section 26, a display section 27, and the like. The processor 21, ROM 22, RAM 23, NVM 24, communication section 25, operation section 26, and display section 27 are connected to each other via a data bus or the like. In addition to the configuration shown in FIG. 3, the advertisement server 20 may include other configurations as necessary, or a specific configuration may be excluded from the advertisement server 20.

The processor 21 (second processor) has a function of controlling the operation of the entire advertisement server 20.
The ROM 22 is a nonvolatile memory in which control programs, control data, and the like are stored in advance.

RAM23 is volatile memory.
The NVM 24 is a nonvolatile memory in which data can be written and rewritten.
The communication unit 25 (second interface) is an interface for transmitting and receiving data to and from a terminal. The communication unit 25 transmits and receives data to and from the access point 40.

The operation unit 26 receives various operation inputs from an operator.
The display unit 27 displays various information under the control of the processor 21.

Next, the operation log managed by the log server 30 will be explained.
As described above, the operation log indicates the operations of the IoT devices 41, 42, and the like.

FIG. 4 shows an example of the configuration of an operation log. As shown in FIG. 4, "device ID", "product model number", "IP address", and operation information are stored in association with each other. The operation information consists of a "time stamp" and "operation content." Note that the operation log may have a configuration as required other than the configuration shown in FIG. 4, or a specific configuration may be excluded from the operation log.

“Device ID” is identification information that identifies an IoT device. For example, the identification information is stored in advance in the IoT device at the time of manufacturing the IoT device. For example, the identification information is composed of a character string, a numerical value, a symbol, or a combination thereof. Note that the “device ID” may be assigned when an IoT device connects to the network 50.

“Product model number” is information assigned to each model of IoT device. That is, the "product model number" indicates the type of IoT device. The "product model number" is composed of a character string, a numerical value, a symbol, or a combination thereof.

“IP address” is the IP address used when the IoT device accesses the network 50. That is, the "IP address" is an IP address assigned to an access point to which the IoT device connects.

The “time stamp” indicates the date and time when the IoT device was operated.

“Operation content” indicates the operation of the IoT device. For example, the "operation content" includes turning on/off an IoT device.

Further, the "operation content" may correspond to an IoT device. For example, if the IoT device is a refrigerator, the "operation content" may be opening and closing of a door. Further, when the IoT device is an air conditioner, the "operation content" may be an operation mode (cooling or heating, etc.), a set temperature, and the like. Further, the "operation content" may be a measured value measured by an IoT device. The configuration of "operation content" is not limited to a specific configuration.

Next, the product database stored in the storage area 14a will be explained.
The product database shows product information such as IoT devices 41 and 42.

FIG. 5 shows an example of the structure of the product database. As shown in FIG. 5, the product database includes product information such as "product model number," "release date," "size," and "app linkage." Note that the product database may include other configurations as required in addition to the configuration shown in FIG. 5, or a specific configuration may be excluded from the product database.

The "product model number" is as described above.

“Release date” indicates the year and month when the IoT device was released.

“Size” indicates the external dimensions or capacity of the product. Further, the "size" may correspond to an IoT device. For example, if the IoT device is a refrigerator, the "size" may be the internal capacity of the refrigerator. Furthermore, when the IoT device is an air conditioner, the "size" may be the number of tatami mats (for example, 6 tatami mats or 8 tatami mats) that the air conditioner supports. The configuration of "size" is not limited to a specific configuration.

"Application linkage" indicates whether the IoT device is linked with an application such as a smartphone. Here, "1" indicates that the IoT device is interlocked with the application. Further, "0" indicates that the IoT device does not work with the application.

The product database includes product information such as power supply type, square footage, capacity (kW), power consumption (W), energy saving, AI function, built-in wireless LAN, cleaning robot, air purification function, dimensions, mass, and smart speaker. Cooperation, air purification function, automatic detergent injection, hot water washing, heat pump drying, touch panel, washing/dehydration capacity, drying capacity, jet drying, internal volume, automatic ice making, dust collection volume, operating time, charging time, color, steam function, Oven function, microwave function, installed tuner, number of tuners, recording/playback function, color, model year, energy saving performance, communication function, smartphone/tablet cooperation, VOD service, playable media, recordable media, durability performance, fuel efficiency, sensor It may also include related items (for example, numerical values or presence/absence). The product information may also include other information.

Next, the mapping table stored in the storage area 14b will be explained.
The mapping table indicates the IP address assigned when the terminal 43 or the like accesses the network 50. FIG. 6 is a diagram showing an example of the configuration of a mapping table.

As shown in FIG. 6, the mapping table stores "terminal ID" and "IP address" in association with each other. Note that the product database may have a configuration other than the configuration shown in FIG. 6 as required.

“Terminal ID” is identification information that identifies a terminal that has accessed the network 50. For example, the "terminal ID" is an advertising ID (IDFA, ADID, etc.) stored in the terminal when the terminal is manufactured. Further, the "terminal ID" may be information included in a cookie generated after manufacturing.

The “IP address” is an IP address assigned when the terminal accesses the network 50. "IP address" is an IP address assigned to an access point to which a terminal connects.

The mapping table is generated based on logs of terminals accessing the network 50 and the like. For example, the DMP 10 monitors the operation of the terminal, obtains an access log, and generates a mapping table.

Note that the processor 11 may acquire the mapping table from an external device through the communication unit 15 or the like.

Next, the functions realized by the DMP 10 will be explained. The functions realized by the DMP 10 are realized by the processor 11 executing programs stored in the internal memory, ROM 12, NVM 14, or the like.

First, the processor 11 has a function of acquiring an operation log.
When the processor 11 receives a predetermined operation from an operator or the like, it downloads (obtains) an operation log stored in advance by the log server 30 from the log server 30 through the communication unit 15 . For example, the processor 11 transmits an operation log request to the log server 30 through the communication unit 15. The processor 11 receives a response including an operation log from the log server 30 through the communication unit 15.

Note that the processor 11 may acquire the operation log from a memory (such as a USB memory) connected to the DMP 10.
The method by which the processor 11 acquires the operation log is not limited to a specific method.

Furthermore, the processor 11 has a function of associating IP addresses, product information, and operation information for each IoT device.

Here, the product information and operation information constitute IoT device information related to the IoT device.

The processor 11 acquires the product database from the storage area 14a. Furthermore, the processor 11 acquires the "product model number" from one record of the operation log. Upon acquiring the "product model number," the processor 11 refers to the product database and acquires corresponding product information including the acquired "product model number."

Upon acquiring the product information, the processor 11 stores the "IP address" of the record, the acquired product information, the operation information of the record, etc. in association with each other.

The processor 11 performs similar operations for each record of the operation log.

The processor 11 generates a total database that stores IP addresses, product information, and operation information in association with each record of the operation log.

FIG. 7 shows an example of the configuration of the summary database generated by the processor 11. As shown in FIG. 7, the total database stores "ID", "IP address", "product model number", product information, and operation information in association with each other. Product information consists of "release date", "size", "app linkage", etc. The operation information consists of a "time stamp" and "operation content."

"ID" is identification information for identifying a record.

The "IP address", "product model number", product information, and operation information are as described above.

Furthermore, the processor 11 has a function of segmenting terminal IDs based on product information and operation information of each IoT device.

For example, the processor 11 refers to the mapping table and obtains the IP address corresponding to the terminal ID. Upon acquiring the IP address corresponding to the terminal ID, the processor 11 refers to the aggregation database and acquires product information and operation information corresponding to the predetermined IP address. If the aggregate database includes a plurality of records including the IP address, the processor 11 acquires each product information and operation information corresponding to the IP address.

The processor 11 sets attributes to the terminal ID based on the product information and operation information corresponding to the IP address.

For example, the attribute is related to an IoT device owned by the user.

For example, the attribute is that the user owns an IoT device of a predetermined product model number. That is, the attribute is that the terminal ID is associated with a predetermined product number.

Further, the attribute is that the user owns an IoT device of a predetermined "size". That is, the attribute is that the terminal ID is associated with a predetermined "size".

For example, the attribute is that the user owns an air conditioner as an IoT device, and the air conditioner corresponds to a predetermined tatami size (for example, the tatami size is below or above a predetermined threshold). Further, the attribute is that the user owns a refrigerator as an IoT device, and the capacity of the refrigerator is a predetermined value (for example, the content capacity is equal to or less than a predetermined threshold).

Additionally, the attribute is that the user uses the IoT device for a predetermined period of time. That is, the attribute corresponds to operational information whose timestamp is included in a predetermined period.

Further, the attribute is that the user uses a predetermined IoT device that performs a predetermined operation for a predetermined period. That is, the attribute corresponds to action information whose timestamp is included in a predetermined period and whose action content matches the predetermined action. For example, the attribute is that the user turns on the air conditioner at a predetermined time (eg, after dusk, etc.).

Further, the attribute may be the composition of the user's household. For example, the composition of a household includes the number of people, the type (single person, two households living together, etc.), the floor plan of the house, the lifestyle, etc.

For example, the processor 11 estimates the size of the user's residence based on the size of the product information. Further, the processor 11 estimates the time period during which the user is staying at the residence based on the time stamp of the operation information. The processor 11 estimates the composition of the household based on the size of the residence and the time of day. The processor 11 may estimate the household composition from other factors.

The processor 11 sets the estimated household composition as an attribute in the terminal ID.

Note that the processor 11 may set attributes to the terminal ID further based on the user's Web log. For example, the processor 11 acquires Web logs accessed from a predetermined IP address. The processor 11 sets attributes to the terminal ID based on the product information and operation information corresponding to the IP address and the web log of the IP address.

The processor 11 similarly sets attributes for each terminal ID.

Note that the processor 11 may segment the IP address by setting attributes to the IP address based on product information and operation information. In this case, the processor 11 similarly sets attributes to the IP address based on the product information and operation information of the IoT device corresponding to the IP address.

The processor 11 also has a function of segmenting terminal IDs based on attributes.

For example, the processor 11 receives attribute input from an operator through the operation unit 16. Note that the processor 11 may accept input of a plurality of attributes.

The processor 11 segments the terminal ID to which the input attribute is set. The processor 11 stores the segmented terminal ID in the NVM 14 or the like.
Further, the processor 11 transmits the segmented terminal ID to the advertisement server 20 through the communication unit 15. For example, processor 11 transmits a response including the segmented terminal ID to advertising server 20 in accordance with a request from advertising server 20.
Furthermore, the processor 11 may store the segmented terminal ID in an external memory (such as a USB memory).

Next, the functions realized by the advertisement server 20 will be explained. The functions realized by the advertisement server 20 are realized by the processor 21 executing a program stored in the internal memory, ROM 22, NVM 24, or the like.

The processor 21 has a function of acquiring a terminal ID segment from the DMP 10.

The processor 21 transmits a request for a terminal ID segment through the communication unit 25. The processor 21 receives a response including the terminal ID segment from the DMP 10 through the communication unit 25.

Furthermore, the processor 21 may acquire the terminal ID segment from an external memory (such as a USB memory).
The method by which the processor 21 obtains the terminal ID segment is not limited to a specific method.

The processor 21 also has a function of distributing advertisements to terminals based on the segment of the terminal ID.

NVM 24 stores advertisements for each segment in advance. For example, NVM 24 stores advertisements corresponding to the nature or attributes of the segment. For example, the NVM 24 stores advertisements for single people for segments whose household type is single people.

The processor 21 distributes advertisements through the communication unit 25 in response to requests from terminals. The processor 21 identifies the segment that includes the terminal ID (terminal ID of the terminal that transmitted the request) included in the request. After identifying the segment, the processor 21 transmits an advertisement corresponding to the identified segment to the terminal through the communication unit 25.

For example, a request is sent from a terminal when the terminal browses a website or the like.

Furthermore, the processor 21 may distribute advertisements to terminals in sub-segments obtained by dividing the segment. For example, the processor 21 divides the segment into a plurality of subsegments according to the attributes (eg, gender, etc.) of the user who owns the terminal indicated by the terminal ID. The processor 21 may distribute the advertisement to the terminal with the terminal ID included in the sub-segment.

Moreover, the processor 21 may acquire the results of advertisement distribution. For example, the processor 21 obtains the number of impressions, click rate, conversion rate, etc. of the distributed advertisement as a result of advertisement distribution.

Further, the processor 21 may be one that analyzes the results. For example, processor 21 may generate a report showing the results. The processor 21 may display the generated report on the display unit 27 or the like, or the processor 21 may transmit the generated report to an external device.

Next, an example of the operation of the DMP 10 will be described.
FIG. 8 is a flowchart for explaining an example of the operation of the DMP 10.

First, the processor 11 of the DMP 10 downloads the operation log from the log server 30 through the communication unit 15 (S11). After downloading the operation log from the log server 30, the processor 11 acquires the product database (S12).

After acquiring the product database, the processor 11 associates the IP address, product information, and operation information to generate a total database (S13). After acquiring the tally database, the processor 11 sets attributes to each terminal ID based on the tally database (S14).

After setting an attribute for each terminal ID, the processor 11 segments the terminal ID based on the set attribute (S15).
After segmenting the terminal ID, the processor 11 ends its operation.

Next, an example of the operation of the advertisement server 20 will be described.
FIG. 9 is a flowchart for explaining an example of the operation of the advertisement server 20.

First, the processor 21 of the advertisement server 20 acquires the segment of the terminal ID from the DMP 10 through the communication unit 25 (S21). Upon acquiring the segment of the terminal ID from the DMP 10, the processor 21 distributes an advertisement corresponding to the segment in which the terminal is classified to the terminal indicated by the terminal ID through the communication unit 25 (S22).

After distributing the advertisement, the processor 21 obtains the result of advertisement distribution (S23). Upon acquiring the advertisement distribution results, the processor 21 analyzes the advertisement distribution results (S24).
After analyzing the advertisement distribution results, the processor 21 ends its operation.

Note that the processor 11 of the DMP 10 may realize the function or a part of the function of the advertisement server 20 or the log server 30.
Further, the DMP 10 may be connected to the advertisement server 20 or the log server 30 without going through the network 50.

Further, the processor 11 of the DMP 10 may determine the usage of the IP address and segment the IP address for a predetermined usage (for example, home use).
Note that the advertisement server 20 does not need to analyze the results of advertisement distribution.

In addition, the processor 11 of the DMP 10 uses a hash value obtained by hashing an email address, a common ID issued by the DMP operator, or It can be any string. The configuration of the identifier is not limited to a specific configuration.

Note that the present invention is not limited to the above-described embodiments, and can be variously modified at the implementation stage without departing from the gist thereof. Moreover, each embodiment may be implemented in combination as appropriate, and in that case, the combined effect can be obtained. Furthermore, the embodiments described above include various inventions, and various inventions can be extracted by combinations selected from the plurality of constituent features disclosed. For example, if a problem can be solved and an effect can be obtained even if some constituent features are deleted from all the constituent features shown in the embodiment, the configuration from which these constituent features are deleted can be extracted as an invention.
The inventions stated in the claims originally filed for this application are added below.
[C1]
an interface for acquiring operation logs including identifiers of IoT devices;
a storage unit that stores a mapping table that associates the identifier of the IoT device with a terminal ID indicating the terminal;
a processor that generates a segment of the terminal ID based on the operation log and the mapping table;
An information processing device comprising:
[C2]
the processor further generates a segment of the terminal ID based on product information of the IoT device;
The information processing device according to C1.
[C3]
The operation log and the product information include a product model number of the IoT device,
The processor includes:
generating a database that associates the identifier with the product information based on the product model number;
generating the segment based on the database;
The information processing device according to C2.
[C4]
The operation log includes operation information indicating the operation of the IoT device.
The information processing device according to any one of C1 to C3.
[C5]
The operation information includes a timestamp and operation details of the operation of the IoT device,
The information processing device described in C4.
[C6]
The product information includes the IoT device's power supply type, square footage, capacity (kW), power consumption (W), energy saving, AI function, built-in wireless LAN, cleaning robot, air purification function, dimensions, mass, and smart speaker cooperation. , air purification function, automatic detergent injection, hot water washing, heat pump drying, touch panel, washing/dehydration capacity, drying capacity, jet drying, internal volume, automatic ice making, dust collection volume, operating time, charging time, color, steam function, oven Regarding functions, range function, installed tuner, number of tuners, recording/playback function, color, model year, energy saving performance, communication function, smartphone/tablet cooperation, VOD service, playable media, recordable media, durability performance, fuel efficiency, sensor including items,
The information processing device according to C2 or 3.
[C7]
The processor includes:
Estimating the household composition of the user who owns the terminal indicated by the terminal ID based on the operation log,
generating the segments based on the estimated household composition;
The information processing device according to any one of C1 to 6.
[C8]
The IoT device is a home appliance,
The information processing device according to any one of C1 to 7.
[C9]
The IoT devices include refrigerators, air conditioners, washing machines, air purifiers, vacuum cleaners, cars, car navigation systems, cooking equipment, clocks, keys, speakers, printers, cameras, microphones, sensors, lights, drones, monitors, toilets, bathtubs, etc. Any remote control
The information processing device according to any one of C1 to 7.
[C10]
the identifier is an IP address;
The information processing device according to any one of C1 to 9.
[C11]
an interface for acquiring operation logs including identifiers of IoT devices;
a processor that generates the segment of the identifier based on the operation log;
An information processing device comprising:
[C12]
A program executed by a processor,
the processor;
A function to acquire operation logs including IoT device identifiers,
a storage unit that stores a mapping table that associates the identifier of the IoT device with a terminal ID indicating the terminal;
a function of generating a segment of the terminal ID based on the operation log and a mapping table that associates the identifier of the IoT device with the terminal ID indicating the terminal;
A program that makes this possible.
[C13]
A system comprising an information processing device and an advertisement server,
The information processing device includes:
a first interface that acquires an operation log including an identifier of the IoT device;
a storage unit that stores a mapping table that associates the identifier of the IoT device with a terminal ID indicating the terminal;
a second processor that generates a segment of the terminal ID based on the operation log and the mapping table;
Equipped with
The advertisement server includes:
a second interface that transmits and receives data to and from the terminal;
a second processor that delivers advertisements corresponding to a segment of users who own the terminals to the terminals through the second interface;
Equipped with
system.

1... Advertising system, 10... DMP, 11... Processor, 12... ROM, 13... RAM, 14... NVM, 14a and 14b... Storage area, 15... Communication unit, 16... Operation unit, 17... Display unit, 20... Advertisement Server, 21... Processor, 22... ROM, 23... RAM, 24... NVM, 25... Communication unit, 26... Operation unit, 27... Display unit, 30... Log server, 40... Access point, 41 and 42... IoT device, 43...terminal, 50...network.

Claims (12)

an interface for acquiring an operation log including the device ID of the IoT device and the IP address of the access point ;
a storage unit that stores a mapping table that associates the IP address of the access point with a terminal ID indicating a terminal;
setting an attribute for the terminal ID in the operation log and the mapping table based on the IP address of the access point as a key ;
generating a segment of the terminal ID based on the set attribute;
a processor;
An information processing device comprising: the processor further generates a segment of the terminal ID based on product information of the IoT device;
The information processing device according to claim 1. The operation log and the product information include a product model number of the IoT device,
The processor includes:
generating a database that associates the IP address of the access point with the product information based on the product model number;
generating the segment based on the database;
The information processing device according to claim 2. The operation log includes operation information indicating the operation of the IoT device.
The information processing device according to any one of claims 1 to 3. The operation information includes a timestamp and operation details of the operation of the IoT device,
The information processing device according to claim 4. The product information includes the IoT device's power supply type, square footage, capacity, power consumption, energy saving, AI function, built-in wireless LAN, cleaning robot, air purification function, dimensions, mass, smart speaker cooperation, air purification function, and detergent. Automatic loading, hot water washing, heat pump drying, touch panel, washing/dehydration capacity, drying capacity, jet drying, internal volume, automatic ice making, dust collection volume, operating time, charging time, color, steam function, oven function, microwave function, installed Including items related to tuner, number of tuners, recording/playback function, color, model year, energy saving performance, communication function, smartphone/tablet cooperation, VOD service, playable media, recordable media, durability performance, fuel efficiency, and sensors.
The information processing device according to claim 2 or 3. The processor includes:
Estimating the household structure of a user who owns a terminal indicated by the terminal ID as the attribute based on the operation log,
generating the segments based on the estimated household composition;
The information processing device according to any one of claims 1 to 6. The IoT device is a home appliance,
The information processing device according to any one of claims 1 to 7. The IoT devices include refrigerators, air conditioners, washing machines, air purifiers, vacuum cleaners, cars, car navigation systems, cooking equipment, clocks, keys, speakers, printers, cameras, microphones, sensors, lights, drones, monitors, toilets, bathtubs, etc. Any remote control
The information processing device according to any one of claims 1 to 7. an interface for acquiring an operation log including the device ID of the IoT device and the IP address of the access point ;
setting an attribute to the IP address of the access point based on the operation log;
generating a segment of the IP address of the access point based on the set attribute;
a processor;
An information processing device comprising: A program executed by a processor,
the processor;
A function to obtain operation logs including the device ID of the IoT device and the IP address of the access point ,
a function of storing a mapping table that associates the IP address of the access point with a terminal ID indicating a terminal;
a function of setting an attribute to the terminal ID in the operation log and the mapping table based on the IP address of the access point as a key ;
a function of generating a segment of the terminal ID based on the set attribute;
A program that makes this possible. A system comprising an information processing device and an advertisement server,
The information processing device includes:
a first interface that acquires an operation log including the device ID of the IoT device and the IP address of the access point ;
a storage unit that stores a mapping table that associates the IP address of the access point with a terminal ID indicating the terminal;
setting an attribute for the terminal ID in the operation log and the mapping table based on the IP address of the access point as a key ;
generating a segment of the terminal ID based on the set attribute;
a second processor;
Equipped with
The advertisement server includes:
a second interface that transmits and receives data to and from the terminal;
a second processor that delivers advertisements corresponding to a segment of users who own the terminals to the terminals through the second interface;
Equipped with
system.