JP7326549B1 - Service providing device and service providing method - Google Patents

Abstract

An object of the present invention is to improve user satisfaction. A review of a member store posted by a second user of the electronic payment service in response to a request from the first user of the electronic payment service is included in contents of the electronic payment service and displayed on the terminal device of the first user. a first acquisition unit for acquiring first information indicating that the first user has paid attention to the review according to the first user's operation on the terminal device; and the first user at the member store. a second acquisition unit for acquiring second information indicating that electronic payment has been made using the electronic payment service; A service providing apparatus comprising: a processing unit that executes a process for giving an incentive to the identification information of the first user in the stored information on the electronic payment service. [Selection drawing] Fig. 4

Description

The present invention relates to a service providing device, a service providing method, and a program.

Conventionally, there is known a system in which points obtained by posting to SNS can be used on a sales site (see Patent Document 1, for example).

JP 2009-169977 A

However, in the above system, there were cases in which it could not be said that user satisfaction was sufficiently high.

SUMMARY OF THE INVENTION The present invention has been made in consideration of such circumstances, and one of its objects is to provide a service providing apparatus, a service providing method, and a program that can improve user satisfaction.

According to one aspect of the present invention, a review of the member store posted by the second user of the electronic payment service in response to a request from the first user of the electronic payment service is included in the contents of the electronic payment service, and the terminal of the first user is provided. a providing unit that causes a display unit of a device to display; a first acquiring unit that acquires first information indicating that the user has focused on the post according to an operation of the first user on the terminal device; A second acquisition unit for acquiring second information indicating that electronic payment has been made using the electronic payment service at a member store; and a processing unit that executes a process for giving an incentive to the identification information of the first user in the information on the electronic payment service stored in the storage device.

According to one aspect of the present invention, it is possible to provide a service providing device, a service providing method, and a program capable of improving user satisfaction.

1 is a diagram showing an example of a configuration for realizing an electronic payment service; FIG. FIG. 10 is a sequence diagram illustrating a rough flow of electronic payment of pattern 1; FIG. 10 is a sequence diagram illustrating a rough flow of electronic payment of pattern 2; 2 is a configuration diagram of a settlement server 100; FIG. 4 is a diagram showing an example of contents of user information 172. FIG. 4 is a diagram showing an example of contents of member store/store information 176. FIG. 7 is a diagram showing an example of an interface screen IM1 provided to the second store terminal device 70. FIG. 3 is a diagram showing an example of an interface screen IM2 provided to the user terminal device 10. FIG. 3 is a diagram showing an example of an interface screen IM3 provided to the user terminal device 10; FIG. 4 is a diagram showing an example of contents of review information 180. FIG. 4 is a flow chart showing an example of the flow of processing executed by the settlement server 100. FIG. FIG. 10 is a diagram showing an example of an interface screen IM5; FIG. 11 is a diagram showing an example of an interface screen IM6; FIG. 11 is a diagram showing an example of an interface screen IM7; FIG. 4 is a flow chart showing an example of the flow of processing executed by the settlement server 100. FIG. It is a figure which shows an example of the content of 172 A of user information. It is a figure showing an example of functional composition of settlement server 100A of a 2nd embodiment. 4 is a diagram showing an example of contents of reliability information 182. FIG. FIG. 11 is a diagram showing an example of an interface screen IM7; FIG.

A service providing apparatus, a service providing method, and a program according to the present invention will be described below with reference to the drawings.

A service providing device is realized by one or more processors. The service providing device includes a review of the affiliated store posted by the second user of the electronic payment service in response to a request from the first user of the electronic payment service, in the content of the electronic payment service, and the terminal device of the first user. a providing unit that causes a display unit to display; a first acquiring unit that acquires first information indicating that the first user has focused on the post according to an operation on the terminal device by the first user; and a processing unit for acquiring second information indicating that electronic payment has been made using the electronic payment service.

The processing unit has one or both of the following functions (1) and (2). (1) The processing unit provides an incentive to the identification information of the first user in the information on the electronic payment service stored in the storage device in response to the acquisition of the first information and the second information. Execute the process for (2) In response to the acquisition of the first information and the second information, the processing unit, in addition to the identification information of the first user, in the information on the electronic payment service stored in the storage device A process for giving an incentive to the identification information of the second user is executed.

As described above, the service providing apparatus executes processing for giving incentives, for example, when conditions (A) and (B) are satisfied. (A) is that the user referred to a review posted by another user or evaluated that the review was helpful. (B) is that the user made an electronic payment at the store corresponding to the review. The processing for granting means, for example, enabling the user to use a service corresponding to the incentive. It is to associate (provide) information such as These processes will be described below.

<First Embodiment>
[Electronic payment service]
FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. An electronic payment service is implemented centering on the payment server 100 . The settlement server 100 communicates with, for example, one or more user terminal devices 10, one or more first store terminal devices 50, and one or more second store terminal devices 70 via the network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), wireless base stations, provider devices, and the like.

The user terminal device 10 is, for example, a portable terminal device such as a smart phone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function, and a program execution function. In the following description, configurations for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), and the like. In the user terminal device 10, the payment application 20 is executed by a processor such as a CPU, and operates in cooperation with the payment server 100 to provide electronic payment services to the user. The payment application 20 controls a camera, a communication device, a touch panel, and the like.

The first store terminal device 50 is installed, for example, in a store. The first store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The first store terminal device 50 includes a so-called POS (Point of Sale) device, and the POS device may realize the product price acquisition function and the optical reading function. The store code image 60 is placed in a store, and a code image such as a QR code (registered trademark) is printed on a medium such as paper or plastic. Note that the store code image 60 may be displayed on a display placed in the store (a display of a terminal device such as a smart phone may be used).

The second store terminal device 70 is used by the member store operator. The second store terminal device 70 is a smart phone, a tablet terminal, a personal computer, or the like. A member store interface 72 operates on the second store terminal device 70 . The merchant interface 72 may be a merchant application or a browser. The member store interface 72 accepts coupon settings and the like from the member store operator and transmits them to the settlement server 100 . The second store terminal device 70, which is a smartphone, has a function of displaying a code image corresponding to the store code image and reading a code image displayed by the user terminal device 10 by executing an application for member stores. have.

The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the first shop terminal device 50 . The first store terminal device 50 may include a POS device and a member store server. In this case, payment information is transmitted from the POS device to the payment server 100 via the member store server. In the following explanation, it is assumed that the payment information is transmitted from the first store terminal device 50 without distinguishing between them. The payment server 100 performs electronic payment by, for example, decreasing the charge balance managed in association with the user ID and increasing the item value of the sales proceeds of the affiliated store. For example, the item value of the sales proceeds of the member store is not used as electronic money per se, but the amount corresponding to the item value of the sales proceeds is calculated in a cycle according to the agreement between the member store and the electronic payment service. transferred to a bank account. Electronic payment may include those that enable purchase of a larger amount than the charge balance at the time of purchase by methods such as revolving payment and credit payment.

2 and 3 are sequence diagrams illustrating the general flow of electronic payment. There may be two types of electronic payment: pattern 1 and pattern 2.

In the case of pattern 1 (hereinafter referred to as user scan) shown in FIG. 2, the user terminal device 10 with the payment application 20 activated decodes the shop code image 60 by the optical reading function (S1). The store code image 60 includes store URL (Uniform Resource Locator) information. The store URL is a domain of the electronic payment service to which information that can identify the store is added, and is associated with the member store ID, the store ID, and the like in the settlement server 100 (described later). The payment application 20 transmits the first payment information including the store URL and the account ID to the payment server 100 (S2). The payment server 100 retrieves store information (described later) from the member store ID and store ID corresponding to the store URL, acquires the member store name and store name information (S3), and transmits them to the settlement application 20 (S4). . The user inputs the settlement amount into the user terminal device 10 on the screen displaying the member store name and store name (S5). Then, the user terminal device 10 generates second payment information including at least the payment amount, and transmits the second payment information to the payment server 100 (S6). The payment server 100 completes electronic payment as described above based on the received second payment information (S7). The payment server 100 then transmits a payment completion notification (information for displaying a payment completion screen) to the payment application 20 (S8), and the payment application 20 displays the payment completion screen (S9). Note that the store code image 60 may include not only the store URL but also the payment amount information. In this case, the procedure for the user to input the settlement amount is omitted. For example, since the payment application 20 causes the display unit to display a screen in which the payment amount is input, the above S5 is omitted. When the user confirms the amount and performs a predetermined operation, the first payment information including the payment amount is transmitted to the payment server 100 . Information on the name of the member store and the name of the store may be included and displayed on the payment completion screen.

In the case of pattern 2 (hereinafter referred to as store scan) shown in FIG. 3, the payment application 20 transmits a one-time code (corresponding to user identification information) issuance request to the settlement server 100 (S11). The payment server 100 generates a one-time code (S12) and transmits it to the payment application 20 (S13). The payment application 20 displays a code image such as a QR code or barcode generated based on the one-time code (S14). The user holds up (presents) the display surface of the user terminal device 10 to the first shop terminal device 50, and the first shop terminal device 50 decodes the code image by the optical reading function and acquires the one-time code ( S15). The first store terminal device 50 then generates payment information including the one-time code, payment amount, member store ID, store ID, etc., and transmits the payment information to the payment server 100 (S16). The information on the payment amount is acquired in advance by reading a bar code, manually inputting it, or the like. The payment server 100 identifies the user corresponding to the one-time code based on the received information, and completes the electronic payment as described above (S17). The payment server 100 then transmits a payment completion notification to the payment application 20 and the first shop terminal device 50 (S18), and the payment application 20 and the first shop terminal device 50 display a payment completion screen (S19).

It should be noted that electronic payment may be performed using only one of the above patterns. Also, the "account ID" described in FIG. 2 may be other information (such as a telephone number) that can be used as user identification information. Alternatively, the issuance of the one-time code may be omitted in the store scan, and the payment application 20 may display a code image generated based on the user's account ID. In that case, the settlement server 100 identifies the user corresponding to the account ID instead of identifying the user corresponding to the one-time code.

[Settlement server]
FIG. 4 is a configuration diagram of the settlement server 100. As shown in FIG. The payment server 100 includes, for example, a communication unit 110, a login state management unit 120, a content provision unit 122, a payment processing unit 124, a first acquisition unit 126, a second acquisition unit 128, and an information processing unit 130. , and a storage unit 170 . Components other than communication unit 110 and storage unit 170 are implemented by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components are hardware (circuit part; circuitry) or by cooperation of software and hardware. The program may be stored in advance in a storage device (a storage device with a non-transitory storage medium) such as a HDD (Hard Disk Drive) or flash memory, or may be stored in a removable storage such as a DVD or CD-ROM. It may be stored in a medium (non-transitory storage medium) and installed in the storage device by loading the storage medium into the drive device. The content provider 122 is an example of a "provider". Part of the processing executed by the payment application 20 may be executed by the payment server 100 , and part of the processing executed by the payment server 100 may be executed by the payment application 20 .

The storage unit 170 is an HDD, flash memory, RAM (Random Access Memory), or the like. The storage unit 170 may be a NAS (Network Attached Storage) device that can be accessed by the settlement server 100 via a network. The storage unit 170 stores information such as user information 172, content information 174, member store/store information 176, campaign information 178, review information 180, and the like.

The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network interface card.

The login status management unit 120 manages the login status of each user. For example, the login state management unit 120 permits login based on the telephone number and password input by the user, and transitions from the login state to the logout state based on the user's logout operation.

The content provider 122 includes, for example, a payment content provider 122A and a member store content provider 122B. The payment content providing unit 122A has, for example, a function of a web server, and provides the user terminal device 10 with information (contents) for displaying various screens of the electronic payment service. The payment content providing unit 122A appropriately reads necessary content from the payment content information 175A of the content information 174 and provides it to the user terminal device 10 . The user terminal device 10 accepts various inputs from the user while the content is being reproduced by the payment application 20 , and transmits the above-described payment information and the like to the payment server 100 .

The member store content providing unit 122B has, for example, a function of a web server, and provides the second store terminal device 70 with information (contents) for displaying various screens of the electronic payment service. The member store content providing unit 122B appropriately reads necessary content from the member store content information 175B of the content information 174 and provides it to the second store terminal device 70 . The second store terminal device 70 accepts various inputs from the user while content is being reproduced by an application for a member store (not shown) or a web browser, and transmits the accepted information to the settlement server 100 .

The payment processing unit 124 performs payment processing based on the payment information transmitted from the user terminal device 10 or the first shop terminal device 50 . The payment processing unit 124 performs payment processing while referring to the user information 172 .

FIG. 5 is a diagram showing an example of the contents of the user information 172. As shown in FIG. The user information 172 is an example of user registration information. User information 172 includes, for example, user URL, account ID, phone number, password, email address, user ID, name/address/date of birth, registration date, charge balance, bank account, credit card number, Information such as other service cooperation information, radio wave authentication setting, carrier payment setting, chat friend list, charge history information, payment history information, chat history information, and points (an example of incentives) are associated. When registering for the electronic payment service, it is mandatory to register a phone number and password. The account ID is issued to the user by the settlement server 100, and the user ID is an ID that can be set arbitrarily by the user (does not need to be set). In addition, information other than the user URL, account ID, telephone number, password, registration date, charge balance, charge history information, and settlement history information can be arbitrarily set by the user. Hereinafter, a user instance (electronic settlement account) associated with these pieces of information will be referred to as an account. The user URL is used for remittance processing between users. The registration date is the date when the user registers for the electronic payment service (the date when the account is created).

The charge balance is information indicating the balance of electronic money set by the user transferring money to the account in advance. Methods of remittance include remittance from an ATM (Automatic Teller Machine) of a designated trader (bank), remittance from a registered bank account, and the like. Each of the bank account and credit card number is information (account number, card number) of a bank account or credit card number that can deposit money into the electronic payment service. Other service cooperation information is a login ID or the like of another service that cooperates with the electronic payment service (for example, is operated by an operator belonging to the same business group). Radio wave authentication setting is setting information when performing authentication by communication with a specific communication carrier. The carrier payment setting is setting information for transferring at least part of the payment using the electronic payment service to payment to the communication carrier. The chat friend list is a list of other users who are chat partners in the chat function provided by the electronic payment service. The charge history information is a history of the user's advance remittance to the electronic payment service to increase the charge balance. The payment history information is information indicating details of payments made by the user (date and time, shop ID of the shop where the purchase was made, payment amount, etc.) for each payment. The chat history information is a history of the contents of chats conducted by users. Points are, for example, points that can be used as electronic money in electronic payment.

FIG. 6 is a diagram showing an example of the contents of the member store/store information 176. As shown in FIG. The store information 176 includes, for example, a first table 176A in which member store IDs and store IDs are associated with store URLs, and a second table 176A in which member store names and sales proceeds (described above) are associated with member store IDs. It includes a table 176B and a third table 176C in which store IDs are associated with store names. The member store/store information 176 may include, in addition to this information, information such as the category of the member store or store, the location of the store, and the payment pattern.

The first acquisition unit 126 acquires information (first information) indicating that the review of the affiliated store posted by another user is focused on in response to the user's operation on the user terminal device 10 (see FIG. 9 for details). , see FIG. 10).

The second acquiring unit 128 acquires information (second information) indicating that the user has made electronic payment using the electronic payment service at the affiliated store.

The information processing unit 130 acquires the information acquired by the first acquisition unit 126 and the information acquired by the second acquisition unit 128, and identifies the user in the user information 172 (information on the electronic payment service). Take action to incentivize information. A user is one or both of a user who paid attention to a review and a user who posted a review.

[Example of interface for merchants]
The member store content providing unit 122B provides the second store terminal device 70 with an interface screen for the member store to apply for the campaign. FIG. 7 is a diagram showing an example of an interface screen IM1 provided to the second shop terminal device 70. As shown in FIG. The interface screen IM1 includes columns for inputting campaign period, campaign budget, campaign details, incentives, and the like. When the member store enters information into these fields and performs a predetermined operation, the entered information is transmitted to the settlement server 100, and the transmitted information is stored in the storage unit 170 of the settlement server 100 as the campaign information 178. be done.

In the example of FIG. 7, the campaign period is from 2022/07/01 to 2022/07/30, and the campaign budget is 20000 points. In addition, in the campaign, when a settlement person evaluates a review, 50 points are given as an incentive to the settlement person and the review contributor. A payer is a user who purchases a product or service using an electronic payment service.

The settlement server 100 refers to the campaign information 178 and executes the campaign. The settlement server 100 gives incentives to the user when the period and conditions included in the campaign information 178 are satisfied. For example, the settlement server 100 acquires the information acquired by the first acquisition unit 126 and the information acquired by the second acquisition unit 128, and obtains one or both of these information (one or both of the first information and the second information). Both sides) is within the campaign period, and if there is enough budget for incentives, a process for giving incentives is executed. Alternatively, the condition may be that the timing at which the first information is acquired and the timing at which the second information is acquired are within a predetermined period. For example, if the incentive is points, all the points set as the budget are not given to the user, and points can be given to the user.

As described above, merchants can easily run campaigns through interface screens.

[Example of user interface (part 1)]
The payment content providing unit 122A provides an interface screen to the user terminal device 10. FIG. FIG. 8 is a diagram showing an example of an interface screen IM2 provided to the user terminal device 10. As shown in FIG. Interface screens IM2 and IM3 (described later) are screens provided by the payment application 20 . The interface screen IM2 is information indicating the location of the user in the map information and the locations of stores where the electronic payment service is available. For example, when the user operates a store whose details are to be confirmed in the content, an interface screen IM3 including detailed information on the store shown in FIG. 9 is provided to the user terminal device 10 .

[Example of user interface (part 2)]
FIG. 9 is a diagram showing an example of an interface screen IM3 provided to the user terminal device 10. As shown in FIG. The interface screen IM3 is detailed information about the store, and includes information such as the location of the store, business hours, ratings, notices from the store, posted comments (reviews), and the like. For example, when a user browses a post and finds the review helpful or likes the review, the user operates the mark M associated with the review to change the display mode of the mark M. For example, as shown in the interface screen IM4, the color of the mark M# changes depending on the operation. When an operation to change the color of the mark is performed, it is assumed that the user has made a positive evaluation of the member store's post. Instead of operating the mark M, the user's intention may be expressed by another operation.

Note that the interface screens IM3 and IM4 described above may include images and moving images in addition to comments. Also, comments may be automatically translated from the language of the posted comment into another language. For example, the interface screens IM3 and IM4 may include a comment translated together with a comment posted without depending on the user's operation, or the comment posted by the user operating a predetermined button is translated, Translated comments may be included in interface screens IM3, IM4.

[Review information managed by the payment server]
The information processing section 130 acquires information indicating the result of the user's evaluation of the review described above, generates review information 180 , and stores the generated review information 180 in the storage section 170 . FIG. 10 is a diagram showing an example of the contents of the review information 180. As shown in FIG. The review information 180 is information in which review contents, contributors, and evaluators are associated with store IDs. An evaluator is a user who has evaluated a review, as described with reference to FIG. 9 above.

[Processing for granting incentives (part 1)]
FIG. 11 is a flowchart showing an example of the flow of processing executed by the settlement server 100. As shown in FIG. First, the information processing unit 130 of the payment server 100 determines whether or not the user's electronic payment has been completed (step S100). The payment may be, for example, payment using an electronic payment service, online electronic payment, or electronic payment made by the user at a store.

When the payment is completed, the information processing section 130 acquires the shop ID where the electronic payment was made (step S102). Next, the information processing unit 130 refers to the review information 180 and determines whether or not the user who made the electronic payment has evaluated the review of the store ID (step S104).

If the user has not rated the review, one routine of this flow chart ends. When the user evaluates the review, the information processing unit 130 gives incentives to the user who has reviewed and the user who has made the electronic payment (step S106). This completes one routine of this flow chart.

After completing the electronic payment, the payment server 100 may display the interface screen IM5 on the display unit of the user terminal device 10 before giving the incentive. FIG. 12 is a diagram showing an example of the interface screen IM5. The interface screen IM5 includes, for example, information indicating that the electronic payment has been completed, information indicating that the user browsed the post and visited the store (information indicating that the electronic payment was made at the store), buttons B1 and B2. and so on.

Button B1 is a button for receiving an incentive. When the settlement server 100 acquires information indicating that the button B1 has been operated, an incentive is given to the user who operated the button. The interface screen IM5 including this button B1 is provided to the user, for example, between step S104 and step S106 in the flowchart of FIG. 11 described above. The button B2 is an operation button for returning to the interface screen displayed before the interface screen IM5 or to a predetermined interface screen.

[Processing for granting incentives (part 2)]
In the above example, if the user has evaluated the review in the past immediately after the electronic payment is made, it is explained that the incentive will be automatically given to the user who posted the review and the user who made the electronic payment. . In the following example, after the electronic payment is made, if the user who made the electronic payment evaluates the review, incentives are given to the user who posted the review and the user who made the electronic payment.

The payment content providing unit 122A provides the user with the interface screen IM6 at a predetermined timing after the electronic payment is made or based on the user's operation after the electronic payment is made. FIG. 13 is a diagram showing an example of the interface screen IM6. The interface screen IM6 includes the contents of the review given to the store where the user made the electronic payment, a button for the user who made the electronic payment to post a review, and the like. For example, when a user who has made an electronic payment refers to the interface screen IM6 and evaluates the review referred to before the electronic payment or agrees with the review, the user operates the area corresponding to the evaluation or the sympathetic review. . Information that this operation has been performed is transmitted to the settlement server 100 . The information processing unit 130 of the payment server 100 gives incentives to the user who reviewed the area operated by the user who made the electronic payment and the user who made the electronic payment. For example, if the user who made the electronic payment selects Review 1, incentives are given to the user and the user who posted "Review 1".

Note that if the user who made the electronic payment evaluated "review 1" before making the electronic payment, even if information indicating that "review 1" was evaluated in the past is included in the interface screen IM6, good. In this case, the user is expected to select "Review 1" again if there is no change in the evaluation of "Review 1", and it is expected that another review will be selected if there is a change. . For example, an incentive may be provided for posting reviews selected on the interface screen IM6. Further, when the same review is selected in the past and on the interface screen IM6, the reliability of the review may be considered high, and a greater incentive may be given to the user who posted the review. “Larger” means greater than the incentive given to the posting of a review that has not been evaluated in the past and is selected on the interface screen IM6.

Also, the payment server 100 may change the timing of providing the interface screen IM6 to the user terminal device 10 for each store where electronic payment is made. For example, in the member store/store information 176, a store type may be associated with a store ID. The type of store is, for example, a store such as a restaurant where you eat and drink in the store, or a store that assumes that the use and consumption of goods or services are performed in a place different from the store such as your home. be. For example, if the store for which the user made the electronic payment is a restaurant, it is possible to review the restaurant immediately after making the electronic payment. It may be displayed on the display unit of the user terminal device 10 together with the payment completion screen (or immediately after the payment completion screen). For example, if the store to which the user has made electronic payment is a take-out lunch box shop, it is inappropriate to review the boxed lunch immediately after the electronic payment for the boxed lunch. The interface screen IM5 may be displayed on the display unit of the user terminal device 10 after a predetermined time (for example, several hours or several tens of minutes) after electronic payment is made.

Also, even if the user does not visit the store and uses the electronic payment service as an online payment, it is inappropriate to request a review immediately after the online payment. The settlement server 100 may display the interface screen IM5 on the display unit of the user terminal device 10 based on the timing obtained. For example, when an online order and an online electronic payment are made via a food delivery service, the payment server 100 displays the content "Complete payment of XX yen to the food delivery service" on the display section of the user terminal device 10. Let At that time, display information that encourages reviews of stores related to electronic payment such as "Please post at store XX" (for example, information that recommends reviewing after eating the delivered food). good too. The payment server 100 may acquire information for specifying the store where the online payment is made from the server device of the food delivery service under the permission of the manager of the food delivery service. It is assumed that the store where the online payment was made is a member store of the electronic payment service. In this way, even in the online payment for the food delivery service, the payment server 100 acquires the history of electronic payment at the affiliated store where the online payment was made and the information on the user's review of the affiliated store, and provides incentives to the user. can be given.

As described above, the payment server 100 can give incentives to the user based on the user's evaluation of the review and the electronic payment. Thereby, user's satisfaction can be improved.

[Processing for granting incentives (Part 3)]
If the user has evaluated the review before the electronic payment, the information processing unit 130 may check whether the evaluation of the review has been changed after the electronic payment. When the information processing unit 130 obtains information indicating that the user has given a positive evaluation to the review, and then obtains information indicating that electronic payment has been made and electronic payment has been made, If the information indicating that the review evaluation will not be changed after the electronic payment is made, a process for giving an incentive is executed. For example, incentives are given to users who have made electronic payments and users who have posted reviews.

The payment content providing unit 122A provides the user with the interface screen IM7 at a predetermined timing after the electronic payment is made or based on the user's operation after the electronic payment is made. FIG. 14 is a diagram showing an example of the interface screen IM7. The interface screen IM7 is a screen provided to the user who has evaluated the review of the store where the electronic payment has been made. The interface screen IM7 includes the content of the user-evaluated review, a button for expressing that the evaluation of the review is not changed, and a button for expressing that the evaluation of the review is to be changed.

For example, if the user who made the electronic payment refers to the interface screen IM7 and expresses that the evaluation before the electronic payment will not be changed, for example, incentives are given to the user who made the posting and the user who made the electronic payment. be done. For example, if the user who made the electronic payment refers to the interface screen IM7 and expresses that he/she will withdraw the evaluation before the electronic payment, for example, no incentive is given to the user who made the contribution, and the electronic payment Incentives are given to users who have performed

As described above, the payment server 100 can give incentives to the user based on the user's evaluation of the review and the electronic payment. Thereby, user's satisfaction can be improved.

[Processing for granting incentives (part 4)]
After the user makes an electronic payment, for example, if the review is evaluated on the interface screen IM3, for example, without using the interface screens IM6 and IM7 described above, the information processing unit 130 collects information about the user who posted the review and the electronic payment. You may give an incentive to the user who performed.

FIG. 15 is a flow chart showing an example of the flow of processing executed by the settlement server 100. As shown in FIG. First, the information processing section 130 determines whether or not the user has evaluated the review (step S200). When the user evaluates the review, the information processing section 130 acquires the shop ID corresponding to the review (step S202). Next, the information processing section 130 determines whether or not the user has made electronic payment at the store ID corresponding to the review (step S204). If the user has made an electronic payment at the store ID corresponding to the review, the information processing section 130 gives an incentive to the user who made the review and the user who made the electronic payment (step S206). This completes the processing of one routine in this flow chart.

As described above, even if the user evaluates the review after making the electronic payment, the payment server 100 may give incentives to the user based on the user's evaluation of the review and the electronic payment. can be done. Thereby, user's satisfaction can be improved.

According to the embodiment described above, the payment server 100 performs the electronic payment in response to the acquisition of the information indicating that the electronic payment has been made and the information indicating that the review has been evaluated. User satisfaction can be improved by executing a process for giving an incentive to the user who performed the review or the user who performed the review.

<Second embodiment>
A second embodiment will be described below. In the second embodiment, predetermined users can post reviews. The following description will focus on differences from the first embodiment.

In the second embodiment, the storage unit 170 stores user information 172A. As shown in FIG. 16, in addition to the information of the user information 172, the user information 172A posts, for the user ID, information indicating whether or not the identity has been verified, the user's address, and a review. Contains information indicating the merchant approval, the number of electronic payments made at the reviewing merchant, and the total amount of electronic payments made at the reviewing merchant. Note that some information may be omitted.

Identity verification means that a user uses a payment application to provide information on a public certificate such as a driver's license or My Number card to the payment server 100, and the administrator who provides the electronic payment service receives the information from the user. is to confirm the identity of the person. The settlement server 100 compares the information entered by the user and the captured image of the user with the information and image of the user in the public certificate, and if they match or match, the person is identified as the person. shall be confirmed. The address is, for example, information input by the user or information obtained by identity verification.

Approval of a member store that posts a review is information indicating that the user is approved by the member store. For example, when the member store manager operates the second store terminal device 70 to register a user ID (or account ID) as an ambassador, information indicating that approval has been granted corresponds to the user ID. Attached.

The information indicating the number of electronic payments made at the member store that posts the review and the information that indicates the total amount of electronic payments made at the member store that posts the review are, for example, stored by the information processing unit 130 to the user. This information is generated by statistically processing the payment history associated with the information 172 .

The settlement server 100 refers to the user information 172 and determines whether or not the user who is about to post the review is a predetermined user. The settlement server 100 accepts reviews posted by predetermined users and does not accept reviews posted by users other than the predetermined users.

A predetermined user is, for example, a user who satisfies one or more of the following (a) to (e).
(a) Identity verification has been carried out; This is because posting of inaccurate information can be suppressed if personal identification is performed.
(b) the address satisfies the conditions; For example, the address must be within a predetermined distance from the store being reviewed. This is because users with close addresses are familiar with the target member store.
(c) have the approval of the Merchant posting the Review; This is because the user's review is highly reliable.
(d) The number of electronic payments made at the member store that posts the review is equal to or greater than a predetermined number. For example, the predetermined number of times may be one time, or a plurality of times such as two times or ten times. This is because it is estimated that the reliability of reviews by users of member stores is relatively high.
(e) The total amount of electronic payments made at the member store that posts the review is equal to or greater than a predetermined amount. The predetermined amount is an arbitrary amount. For example, the condition may be that electronic payment of a predetermined amount or more has been made in a predetermined period such as a month or several months. The same applies to (d) above. This is because a user who spends more than a predetermined amount is a regular customer, and the reliability of the review is estimated to be high.

Suppose that the above (d) is adopted. In this case, the information processing unit 130 refers to the identification information of the member store where the user associated with the user ID of the user information 172 has made payment in the electronic payment service, and refers to the user actually making the payment at the member store. , and does not accept contributions to member stores of users who have not actually made payments at the member stores.

According to the second embodiment described above, as described above, the settlement server 100 refers to the user information 172 and accepts reviews posted by users who are presumed to post reviews with relatively high reliability. . As a result, useful information can be provided to the user, and by giving incentives to the user, it is possible to provide a service with high utility value.

<Third Embodiment>
A third embodiment will be described below. In the second embodiment, the payment server 100 derives the reliability of the user who posts the review. In the following, differences from the first embodiment and the second embodiment will be mainly described.

FIG. 17 is a diagram showing an example of the functional configuration of the settlement server 100A of the second embodiment. The settlement server 100A includes a reliability derivation unit 132 in addition to the functional configuration of the settlement server 100, and a storage unit 170A instead of the storage unit 170. FIG. Storage unit 170A includes reliability information 182 in addition to the information included in storage unit 170 .

For example, the reliability deriving unit 132 derives the reliability of the user who posted based on the history of execution of processes for providing incentives. The history includes the number of times incentives have been granted, the total amount of incentives, other users' evaluations of posts, reliability information 182 shown in FIG. 18, and the like. Reliability derivation unit 132, after obtaining information indicating that payment has been made, performs processing for giving an incentive when information indicating that the user has given a positive evaluation to the review is obtained. may increase the credibility of the second user who posted based on the history of execution of In this case, the reliability derivation unit 132 obtains the information indicating that the user has given a positive evaluation to the review before obtaining the information indicating that the payment has been made. User confidence may be increased. This is because the reliability of the evaluation is higher when the evaluation is made after settlement.

FIG. 18 is a diagram showing an example of the content of the reliability information 182. As shown in FIG. The reliability information 182 is, for example, a score for information indicating whether or not the user ID has been verified, a score for the user's address, a score for approval of the member store that posts the review, and a review posted. and a score for information indicating the total amount of electronic payments made at the reviewing merchant.

These scores are given by the reliability deriving unit 132 based on predetermined criteria. The reliability derivation unit 132 statistically processes the above scores to derive the reliability of the user or the reliability of the post to the member store. For example, the reliability deriving unit 132 derives the reliability of a user who has posted to a predetermined member store. Some of the above scores may be used to derive reliability.

For example, if the identity is verified, a higher score is given than if it is not. For example, if a review is approved by a merchant to post it, it will be given a higher score than if it is not approved.

For example, the higher the number of electronic payments made at the merchant that posted the review, the higher the score, and the higher the total amount of electronic payments made at the merchant that posted the review, the higher the score. . The reliability derivation unit 132 performs electronic payment using the electronic payment service at a predetermined member store associated with the user identification information 182 (in the information related to the electronic payment service) stored in the storage unit 170. Confidence is derived based on one or both of the number of times performed and the amount of money.

For example, if the address is within a given distance of the location of the merchant, it will be given a higher score than if it is not within the given distance. For example, the reliability derivation unit 132 may be the store where the electronic payment was made using the electronic payment service associated with the identification information of the user in the reliability information 182 (in the information on the electronic payment service) stored in the storage unit 170. location, and based on the extent to which electronic payment is used at stores located in a predetermined area that includes a predetermined member store, the reliability is derived. For example, the trust level of a user who has a high degree of electronic payment at a store located within a predetermined area is the same as the trust level of a user who has a low degree of electronic settlement at a store located within a predetermined area. higher than

In the above example, the user's trust in the member store is derived from the relationship between the member store and the user's information. may be added.

Reliability that depends on an individual is reliability that does not depend on merchants (e.g. merchant address, authorization, number of electronic payments made at merchants, amount of electronic payments made at merchants). A user with a high review rating for is given a higher level of trust than a user with a low review rating.

Further, the reliability that depends on an individual may be derived based on, for example, the usage history of the electronic payment service or information managed in the electronic payment service. For example, users who use electronic payment services in a predetermined mode may tend to have a high degree of trust. For example, the predetermined mode is, for example, that the frequency of use of the electronic payment service is a predetermined frequency, that the charged balance is equal to or greater than a predetermined amount, that the frequency of charging is not high, and the like. The predetermined mode is a mode set based on the reliability of the reviews accumulated so far and the behavior of the user who posted the review.

The payment content providing unit 122A provides the user terminal device 10 with an interface screen IM7 including content in which information based on the reliability derived by the reliability deriving unit 132 is associated with reviews. FIG. 19 is a diagram showing an example of the interface screen IM7. The description will focus on differences from the interface screen IM3. On the interface screen IM7, a review or a user who posted a review is associated with a rank based on reliability (or information indicating a score or reliability). For example, rank A indicates high reliability. A user who sees the review can predict the reliability of the review by referring to the rank.

In addition to (or instead of) the interface screen IM7, the payment content providing unit 122A displays information on other affiliated stores reviewed by the user, rankings of users with high reliability obtained for each area, and other content may be provided to the user terminal device 10 .

In the present embodiment, the incentive is given when the payment is made, but instead (or in addition), the incentive may be given when the user performs a predetermined action. Predetermined actions include, for example, reserving a product or service, or performing an operation intended by a member store or an administrator of an electronic payment service (for example, an operation of registering in a favorites list).

According to the present embodiment, when the payment server 100 acquires the information indicating that the user focused on the review and the information indicating that the user made electronic payment using the electronic payment service at the affiliated store, the stored User satisfaction can be improved by executing a process for providing an incentive to the user's identification information in the information about the electronic payment service stored in the device.

For example, by executing this process, it can be expected that the service will be used for the purpose of posting or viewing reviews, even if there is no purpose to use electronic payment in the electronic payment service. Encourage use of services. For example, positive use of reviews can be expected to increase the number of visitors, reputation, and sales.

For example, users are incentivized by rating reviews, thus increasing their satisfaction with the service. For example, if the users who can post reviews are those who live in the area where the member store belongs, or those who have made a payment at the member store, more accurate information will be provided. be able to. For example, information assets that are valuable only to locals are provided.

In addition, users who post reviews can expect to continue to receive incentives and more business opportunities through self-branding. This provides a high incentive to post reviews.

For example, as described above, the more payments are made, the more incentives are provided, so it can be expected that the number of reviews, evaluations, and payments will increase exponentially. In addition, since it is possible to recognize that users have viewed reviews and made payments, by analyzing the relationship between reviews and payment amounts, it is possible to develop strategies for improving merchant services and increasing sales. be able to.

As described above, the mode for carrying out the present invention has been described using the embodiments, but the present invention is not limited to such embodiments at all, and various modifications and replacements can be made without departing from the scope of the present invention. can be added.

10 User terminal device 20 Payment application 50 First shop terminal device 60 Shop code image 70 Second shop terminal device 100 Payment server 122 Content providing unit 124 Payment processing unit 126 First acquisition unit 128 Second acquisition unit 130 Information processing unit 132 Reliability deriving unit 170 Storage unit 172 User information

Claims (16)

In response to a request from a first user of the electronic payment service, a review of the target member store posted by a second user who has visited the target member store is included in the contents of the electronic payment service, and the terminal of the first user. a providing unit that cooperates with an electronic payment application installed in the device to display on the display unit of the terminal device of the first user;
a first acquisition unit that acquires first information indicating that the review is focused on in response to an operation of the first user on an electronic payment application installed on the terminal device;
The first user who visited the target member store made an electronic payment at the target member store using the electronic payment service using an electronic payment application installed on the terminal device of the first user. a second acquisition unit that acquires second information indicating
executing a process for giving an incentive to the identification information of the first user in the information on the electronic payment service stored in the storage device in response to the acquisition of the first information and the second information; a processing unit ,
The second user who posted the review of the member store is the user who posted the review after using the electronic payment service at the target member store using the electronic payment application installed on the terminal device of the second user. and
Based on the history information of the electronic payment including the information of the member store where the electronic payment was made, the processing unit determines whether the second user accepts the posting of the review by the second user when it is determined that the electronic payment service has been used at the target member store;
Service provider. In response to a request from a first user of the electronic payment service, a review of the target member store posted by a second user who has visited the target member store is included in the contents of the electronic payment service, and the terminal of the first user. a providing unit that cooperates with an electronic payment application installed in the device to display on the display unit of the terminal device of the first user;
a first acquisition unit that acquires first information indicating that the review is focused on in response to an operation of the first user on an electronic payment application installed on the terminal device;
The first user who visited the target member store made an electronic payment at the target member store using the electronic payment service using an electronic payment application installed on the terminal device of the first user. a second acquisition unit that acquires second information indicating
executing a process for giving an incentive to the identification information of the second user in the information on the electronic payment service stored in the storage device in response to the acquisition of the first information and the second information; a processing unit ,
The second user who posted the review of the member store is the user who posted the review after using the electronic payment service at the target member store using the electronic payment application installed on the terminal device of the second user. and
Based on the history information of the electronic payment including the information of the member store where the electronic payment was made, the processing unit determines whether the second user accepts the posting of the review by the second user when it is determined that the electronic payment service has been used at the target member store;
Service provider. The first information is information indicating that the first user has given a positive evaluation to the review,
The processing unit is
In the case where the first information is acquired and then the electronic payment is made and the second information is acquired, and information indicating that the first user does not change the evaluation of the review is acquired, the first 2 Execute a process for giving the incentive to the user;
3. The service providing device according to claim 1 or 2 . The review of the member store posted by the second user of the electronic payment service in response to the request of the first user of the electronic payment service is included in the contents of the electronic payment service together with the reliability of the second user. a providing unit for displaying on a display unit of a terminal device;
a first acquisition unit that acquires first information indicating that the review is focused on according to an operation of the first user on the terminal device;
a second acquisition unit that acquires second information indicating that the first user has made an electronic payment at the member store using the electronic payment service;
providing an incentive to the identification information of the first user or the identification information of the second user in the information related to the electronic payment service stored in a storage device in accordance with the acquisition of the first information and the second information; a processing unit that executes processing for granting;
a reliability deriving unit that derives the reliability of the second user who has posted to the member store;
The reliability derivation unit is configured to calculate the electronic Deriving the reliability based on one or both of the number and amount of payments made;
Service provider. The review of the member store posted by the second user of the electronic payment service in response to the request of the first user of the electronic payment service is included in the contents of the electronic payment service together with the reliability of the second user. a providing unit for displaying on a display unit of a terminal device;
a first acquisition unit that acquires first information indicating that the review is focused on according to an operation of the first user on the terminal device;
a second acquisition unit that acquires second information indicating that the first user has made an electronic payment at the member store using the electronic payment service;
providing an incentive to the identification information of the first user or the identification information of the second user in the information related to the electronic payment service stored in a storage device in accordance with the acquisition of the first information and the second information; a processing unit that executes processing for granting;
a reliability deriving unit that derives the reliability of the second user who has posted to the member store;
The reliability deriving unit refers to the location of the store where the electronic payment was made using the electronic payment service associated with the identification information of the second user in the information on the electronic payment service stored in the storage device. and deriving the reliability based on the extent to which the second user uses the electronic payment at a store located in a predetermined area including the member store.
Service provider. The electronic payment service makes a store terminal installed in the store read code information encoded with the user's identification information displayed on the display unit of the terminal device used by the user, or reads the store's identification information installed in the store. is a service executed by reading the encoded code information by the terminal device used by the user,
6. The service providing device according to claim 1, 2, 4, or 5 . When the payment information including the identification information of the user, the identification information of the merchant performing the payment, the information indicating the payment amount, and the information indicating the payment request is transmitted to the other device, the above stored in the storage device a payment unit that performs the electronic payment by subtracting the payment amount from the charge balance associated with the identification information of the user in the information on the electronic payment service;
The incentive is a charge amount added to the charge balance,
6. The service providing device according to claim 1, 2, 4, or 5 . The processing unit is
Obtain budget information regarding campaign duration and incentives sent by the Merchant's terminal;
The first information and the second information are acquired, and if the period during which the first information and the second information are acquired is within the campaign period and there is room in the budget for the incentive, the incentive is given. perform processing to
6. The service providing device according to claim 1, 2, 4, or 5 . A reliability derivation unit that derives the reliability of the second user who posted the post based on a history of execution of processing for giving incentives,
3. The service providing device according to claim 1 or 2. The first information is information indicating that the first user has given a positive evaluation to the review,
After obtaining the second information, the reliability derivation unit is configured to obtain the second user who made the post based on a history of execution of the process for giving the incentive when the first information is obtained. increase the credibility of
The service providing device according to claim 9. The processing unit refers to the identification information of the member store where the user has made a payment in the electronic payment service, which is associated with the identification information of the user,
Receiving a post for the member store by a user actually making a payment at the member store;
Not accepting posts for said member store by users who have not actually made a payment at said member store;
6. The service providing device according to claim 1, 2, 4, or 5 . the computer
In response to a request from a first user of the electronic payment service, a review of the target member store posted by a second user who has visited the target member store is included in the contents of the electronic payment service, and the terminal of the first user. A process of displaying on the display unit of the terminal device of the first user in cooperation with an electronic payment application installed on the device;
a process of acquiring first information indicating that the review is focused on in response to the first user's operation on the electronic payment application installed on the terminal device;
The first user who visited the target member store made an electronic payment at the target member store using the electronic payment service using an electronic payment application installed on the terminal device of the first user. a process of acquiring second information indicating
executing a process for giving an incentive to the identification information of the first user in the information on the electronic payment service stored in the storage device in response to the acquisition of the first information and the second information; and execute the
The second user who posted the review of the member store is the user who posted the review after using the electronic payment service at the target member store using the electronic payment application installed on the terminal device of the second user. and
Based on the history information of the electronic payment including the information of the member store where the electronic payment was made, which is associated with the identification information of the user managed in the electronic payment service, the second user is the target member. A service providing method for executing a process of receiving the review posted by the second user when it is determined that the electronic payment service is used at the store. the computer
In response to a request from a first user of the electronic payment service, a review of the target member store posted by a second user who has visited the target member store is included in the contents of the electronic payment service, and the terminal of the first user. A process of displaying on the display unit of the terminal device of the first user in cooperation with an electronic payment application installed on the device;
a process of acquiring first information indicating that the review is focused on in response to the first user's operation on the electronic payment application installed on the terminal device;
The first user who visited the target member store made an electronic payment at the target member store using the electronic payment service using an electronic payment application installed on the terminal device of the first user. a process of acquiring second information indicating
executing a process for giving an incentive to the identification information of the second user in the information on the electronic payment service stored in the storage device in response to the acquisition of the first information and the second information; and execute the
The second user who posted the review of the member store is the user who posted the review after using the electronic payment service at the target member store using the electronic payment application installed on the terminal device of the second user. and
Based on the history information of the electronic payment including the information of the member store where the electronic payment was made, which is associated with the identification information of the user managed in the electronic payment service, the second user is the target member. A service providing method for executing a process of receiving the review posted by the second user when it is determined that the electronic payment service is used at the store. The first information is information indicating that the first user has given a positive evaluation to the review,
the computer
In the case where the first information is acquired and then the electronic payment is made and the second information is acquired, and information indicating that the first user does not change the evaluation of the review is acquired, the first 2 Execute a process for giving the incentive to the user;
The service providing method according to claim 12 or 13 . the computer
The review of the member store posted by the second user of the electronic payment service in response to the request of the first user of the electronic payment service is included in the contents of the electronic payment service together with the reliability of the second user. Processing to display on the display unit of the terminal device;
a process of acquiring first information indicating that the review is focused on in response to the first user's operation on the terminal device;
a process of acquiring second information indicating that the first user has made an electronic payment at the member store using the electronic payment service;
providing an incentive to the identification information of the first user or the identification information of the second user in the information related to the electronic payment service stored in a storage device in accordance with the acquisition of the first information and the second information; a process of executing a process for granting;
a process of deriving the reliability of the second user who posted to the member store; and
The number and amount of electronic payments made by the second user using the electronic payment service at the affiliated store associated with the identification information of the second user in the information on the electronic payment service stored in the storage device Deriving the confidence based on one or both of
How we provide our services. the computer
The review of the member store posted by the second user of the electronic payment service in response to the request of the first user of the electronic payment service is included in the contents of the electronic payment service together with the reliability of the second user. Processing to display on the display unit of the terminal device;
a process of acquiring first information indicating that the review is focused on in response to the first user's operation on the terminal device;
a process of acquiring second information indicating that the first user has made an electronic payment at the member store using the electronic payment service;
providing an incentive to the identification information of the first user or the identification information of the second user in the information related to the electronic payment service stored in a storage device in accordance with the acquisition of the first information and the second information; a process of executing a process for granting;
a process of deriving the reliability of the second user who posted to the member store; and
referring to the location of the store where electronic payment was made using the electronic payment service associated with the identification information of the second user in the information on the electronic payment service stored in the storage device, and including the member store; Deriving the reliability based on the extent to which the second user uses the electronic payment at a store located in a predetermined area;
How we provide our services.

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