JP7324440B2 - Information provision device and information provision method - Google Patents

Description

TECHNICAL FIELD The present invention relates to an information providing apparatus and information providing method, and more specifically, to a technique for optimizing room sales consignment for each channel, increasing sales opportunities and improving profitability in lodging facilities.

Accommodation facilities such as hotels and Japanese inns, in addition to selling rooms on their own websites, are outsourcing sales to so-called OTAs in order to broaden sales opportunities. One of the intentions of the accommodation facility is, for example, to expand the sales channel to each OTA site, which is expected to be accessed by many customers, rather than using only its own site as a sales channel. There is a desire to constantly maintain a low level.

As such conventional technology related to the management of accommodation facilities, for example, a communication device that communicates with other devices via a network, a room sales price and predetermined information including at least a customer evaluation value from at least one of the web sites of each of the plurality of net agents, the site controller contracted with the predetermined accommodation facility, and the official website operated by each accommodation facility, at predetermined time intervals. and based on the acquired information, another accommodation facility that is a competing facility whose customer evaluation value is close to the predetermined accommodation facility within a predetermined range, or a nearby accommodation facility of the predetermined accommodation facility and specified from a predetermined terminal Other accommodation facilities that are competing facilities and their room sales prices are specified for each net agent's website or for each official website, and the customer evaluation value of the specified competing facilities and the customer evaluation value of the predetermined accommodation facility are specified. According to the extent and direction of the deviation from the above, the room sales price of the prescribed accommodation facility or the competing facility on the website of the relevant net agent or the official website will be increased or decreased by a prescribed percentage to the prescribed accommodation facility. Processing to calculate a proposed price, notification of the proposed price to the terminal of the prescribed accommodation facility, or transmission of the proposed price to the relevant net agent or a prescribed server of the official website of the prescribed accommodation facility, to the guest room on the relevant website A revenue management system (see Patent Literature 1), etc., has been proposed, which is characterized by comprising an arithmetic device that performs at least one of the following: an instruction to set a selling price.

In addition, a reservation reception method for an accommodation facility in which a terminal device is connected via the Internet to a server device built on the Internet to accept reservations for accommodation facilities, wherein the number of rooms to be used in advance and the number of rooms in each room a step of receiving and storing the input of the total number of nights, which is the sum of the number of nights, a step of receiving an input of a start date of stay and the number of nights for each guest room corresponding to the number of rooms stored; A step of referring to a guest room inventory database for room inventory corresponding to the number of nights stayed, and if there is room inventory corresponding to the accommodation start date and the number of nights accepted, adding the number of nights received to the total number of nights stored in advance. A reservation acceptance method for an accommodation facility, comprising: a step of allocating; and a step of establishing a reservation when a pre-stored total number of nights is equal to the number of nights allocated (see Patent Document 2). are also proposed.

JP 2016-27461 A JP 2007-172190 A

On the other hand, if the so-called rate parity concept is fully applied, even if multiple OTA sites are used as sales channels for rooms with the same facilities and services at the same lodging facility as described above, it will have the effect of expanding the sales frontage. You can't expect anything from Depending on how high or low the fees charged by OTAs are, it is possible that profitability may even decline.

However, in reality, as an accommodation facility, while based on the same type of guest room, we take into account the requirements for service content such as cooking courses, amenities, guest room specifications, and seasonal requirements such as busy / off-season. In some cases, the sales price, sales period, and number of sales are adjusted for each OTA. However, in most cases, the adjustment is based on the intuition and experience of the person in charge of the accommodation facility, or a one-sided request from the OTA side, and the basis is not clear.

On the other hand, in addition to sales commissions, each OTA differs in its main customer base (nationality and purchasing power), number of people (individuals, groups), types of travel (business, leisure, family, workplace, etc.). Consumption behavior, requests, cancellation probability, etc. at accommodation facilities in each country tend to vary widely.

Therefore, if the room sales are outsourced to each OTA without taking these events into consideration, the profitability of the accommodation facility concerned is of course uncertain, and depending on the situation, it is quite conceivable that only extremely small profits can be obtained. .

Of course, it has been difficult, and has not been done in practice, for the person in charge to dynamically determine the sales price, sales period, number of sales, etc. for each OTA based on such events.
SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide a technique for optimizing room sales consignment for each channel, increasing sales opportunities in accommodation facilities, and improving profitability.

The information providing device of the present invention that solves the above problems holds a performance DB containing information on sales performance in each channel of room sales, and a history DB containing information on the behavior history of guests via each channel in an accommodation facility. Based on the storage device, the action history of the predetermined guest in the history DB, and the sales performance derived from the guest in the performance DB, the sales period, sales amount, and sales consignee of the predetermined guest room A process of analyzing the relationship between the channel and the revenue obtained by deducting the sales commission of the channel from the amount paid by the hotel guest via the channel using a predetermined algorithm; A computing device that identifies the sales period, the channel to be consigned sales, and the sales amount in the channel that maximizes the profit of the guest room, and outputs the identified result to a predetermined terminal; characterized by comprising

In the above-described information providing device, the computing device, in the processing of the analysis, indicates each information of the action history of the predetermined guest in the history DB and the sales performance derived from the guest in the performance DB. , the room category, plan details, and sales amount of the guest room where the guest stayed, reservation time, accommodation time, payment amount, nationality, travel type, cancellation status, cancellation time, request for accommodation facilities, and the request and the sales commission of the channel through which the room was sold, the analysis may be performed to identify the relationship.

Further, in the information providing device described above, the computing device inputs each information of the action history of the predetermined guest in the history DB and the sales record derived from the guest in the record DB into a deep learning engine. , sales timing, sales amount, sales consignment channel of the predetermined guest room, and the relationship between the revenue obtained by deducting the sales commission of the channel from the payment amount of the hotel guest via the channel, and the deep learning engine Based on the relationship obtained in the analysis in , for a given room to be sold, identify the sales timing, the channel to be consigned, and the sales amount in the channel that maximizes the revenue, and the identified The result may be output to a predetermined terminal.

Further, in the information providing method of the present invention, the information processing device includes a performance DB containing information on sales performance in each channel of room sales, and a history DB containing information on the behavior history of guests via each channel in the accommodation facility. based on each information of the behavior history of the predetermined guest in the history DB and the sales performance derived from the guest in the performance DB, the sales timing, sales amount, and A process of analyzing the relationship between the channel of the sales consignee and the revenue obtained by deducting the sales commission of the channel from the amount paid by the guest via the channel, using a predetermined algorithm, and based on the relationship obtained by the analysis, For a predetermined guest room scheduled for sale, identifying the sales period, the channel to be consigned sales, and the sales amount in the channel that maximizes the profit, and outputting the identified result to a predetermined terminal; characterized by

In the above-described information providing method, when the information processing device performs the analysis process, the information on each of the behavior history of the predetermined guest in the history DB and the sales performance derived from the guest in the performance DB is The room category, plan content, and sales amount of the guest room where the guest stayed, and the reservation time, accommodation time, payment amount, nationality, travel type, cancellation status, cancellation time, and request for accommodation facilities. , and the request and the sales commission of the channel through which the room was sold, the analysis may be performed to determine the relationship.

Further, in the above-described information providing method, the information processing device inputs each information of the action history of the predetermined hotel guest in the history DB and the sales record derived from the guest in the track record DB into a deep learning engine. Then, analyze the relationship between the sales period, sales amount, sales consignment channel of the predetermined guest room, and the revenue obtained by subtracting the sales commission of the channel from the payment amount of the hotel guest via the channel, and the deep learning Based on the relationship obtained by the analysis in the engine, for a given room to be sold, identifying the sales timing, the channel to be consigned sales, and the sales amount in the channel that maximizes the profit, and The result may be output to a predetermined terminal.

According to the present invention, it is possible to optimize room sales consignment for each channel, increase sales opportunities in lodging facilities, and improve profitability.

It is a network block diagram containing the information provision apparatus of this embodiment. It is a figure which shows the hardware structural example of the information provision apparatus in this embodiment. 3 is a diagram showing a hardware configuration example of a net agent server in this embodiment; FIG. It is a figure which shows the hardware structural example of the accommodation facility terminal in this embodiment. It is a figure which shows the data structural example of log|history DB of this embodiment. It is a figure which shows the data structural example of performance DB of this embodiment. It is a figure which shows the data structural example of reservation management DB of this embodiment. It is a figure which shows the data structural example of inventory management DB of this embodiment. It is a figure which shows the data structural example of content DB of this embodiment. It is a figure which shows the flow example of the information provision method in this embodiment. It is a figure which shows the example of a screen in this embodiment.

--- Network configuration ---

Embodiments of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a network configuration diagram including an information providing apparatus 100 of this embodiment. The information providing device 100 shown in FIG. 1 is a computer device that aims to optimize room sales consignment for each channel, increase sales opportunities in accommodation facilities, and improve profitability.

More specifically, the information providing device 100 can be assumed to be, for example, a server device operated by a predetermined operator affiliated with various accommodation facilities, but is not limited to this. For example, it may be a device operated by an accommodation facility operator.

On the other hand, the information providing apparatus 100 of the present embodiment outputs and presents information as a processing result to an accommodation provider (accommodation facility terminal 400 of the accommodation facility terminal 400) contracted to receive the service provided by the information providing apparatus 100. is. Of course, it is not limited to this, and it is also possible to assume terminals and systems of other various business operators as information output targets.

Therefore, the information providing device 100 is communicably connected to an accommodation facility terminal 400 provided by each accommodation company and an OTA net agent server 300 via an appropriate network 10 such as the Internet.

In addition, the above-mentioned lodging business contracts with a plurality of OTAs, namely net agents, for the purpose of selling the rooms of its own lodging facilities (which can also include the concept of selling accommodation plans), and sells the rooms of its own lodging facilities to these net agents. It is assumed that the sales have been consigned. However, we do not rule out the form in which lodging companies also sell rooms on their own websites. In any case, the type of sales site is not limited.

In addition, the information providing apparatus 100 of the present embodiment provides information on the sales performance of each accommodation company's guest room products (that is, accommodation facilities) on the WEB site of the net agent contracted by many accommodation companies. Room category, plan details, reservation period, stay period, payment amount (amount paid upon completion of reservation on the net agent website), nationality, travel type, cancellation status, cancellation period, relevant channel through which the relevant room was sold sales commission, etc. are obtained from the net agent server 300 at regular time intervals.

Similarly, the information providing apparatus 100 provides information on the behavior history at the lodging facility by the customer who is the target of such sales performance, including the final payment amount at the lodging facility, the number of incidental facilities such as banquets, karaoke, and bars. Information such as whether or not the accommodation is used and its content, whether or not there is a request for the accommodation facility, and the details of the request (e.g., upgrading the guest room, changing the number of floors, changing to a corner room, adding amenities, changing the meal course, etc.) Acquired from the accommodation facility terminal 400 .

However, such sales record information and action history information may be obtained from either the net agent server 300 or the accommodation facility terminal 400 of each accommodation facility.

Further, the net agent server 300 operated by the above-mentioned net agent is a server that distributes a WEB site that sells rooms entrusted by each lodging company.

This net agent server 300 receives a reservation request for an accommodation facility (and its package product, etc.) from the user terminal 200 of the customer who sells the guest rooms, and executes reservation processing for the accommodation facility and accompanying inventory management processing. . In addition, regarding the subject of the reservation request, the above-mentioned payment amount, the nationality of the person who made the reservation, the type of travel (e.g., questions to the person who made the reservation, the attributes and number of companions such as whether they are traveling with a family or traveling alone, and whether they are for families or for businessmen) It can be specified by the type of guest room or hotel, etc.), whether or not cancellations are made, and the timing of cancellations.

Note that the user terminal 200 is a terminal that accesses the above-described WEB site according to the customer's operation, and performs a reservation request, that is, a purchase process, etc. for a room that is on sale. Specifically, general information processing terminals capable of network communication, such as PCs, smartphones, and tablet terminals, are assumed.

Customers who operate the user terminal 200 can be assumed to be those who want to arrange personal trips or business trips for themselves or their families, as well as business operators who manage group trips.
Further, the accommodation facility terminal 400 is a terminal operated by an accommodation company that operates an accommodation facility.

The accommodation facility terminal 400 receives information from the information providing apparatus 100 regarding the rooms scheduled for sale in relation to the accommodation facility. It is a terminal that receives information on the sales amount and outputs it on a display or the like.
Specifically, general information processing terminals capable of network communication, such as PCs, smartphones, and tablet terminals, are assumed.

The accommodation facility terminal 400 is also a terminal that distributes to the information providing apparatus 100 the information on the behavior history of the customer who has been referred to the accommodation facility through the reservation and sales by the above-mentioned net agent server 300. .

Therefore, the accommodation facility terminal 400, as the action history of the customer (lodging guest) sent via each channel, i.e., each OTA, at the accommodation facility, for example, the final payment amount at the accommodation facility, banquets, karaoke, Information such as whether or not ancillary facilities such as bars are used and their contents, whether or not there are any requests for the accommodation facility, and the details of the requests (e.g., upgrading guest rooms, changing the number of floors or corner rooms, adding amenities, changing meal courses, etc.) is managing
Therefore, the accommodation facility terminal 400 accumulates such behavior history information in its own storage device, and distributes the information to the information providing device 100 at fixed time intervals, for example.
--- Hardware configuration ---

The hardware configuration of the information providing apparatus 100 of this embodiment is as shown in FIG. The information providing device 100 includes at least a storage device 101 , a memory 103 , an arithmetic device 104 and a communication device 105 .
Among them, the storage device 101 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive.
Also, the memory 103 is composed of a volatile memory element such as a RAM.

Arithmetic device 104 is a CPU that reads program 102 stored in storage device 101 into memory 103 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processes.

Also, the communication device 105 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and handles communication processing with other devices such as the user terminal 200 , the net agent server 300 and the accommodation facility terminal 400 .

In addition to the configuration described above, the information providing apparatus 100 also includes an input device such as a keyboard and a mouse for accepting key input and voice input from the user, and an output device such as a display for displaying data processed by the arithmetic unit 104. may be

The storage device 101 has at least a deep learning engine 110 in the program 102 for implementing the functions necessary for the information providing device of this embodiment. Details of the deep learning engine 110 will be described later.

In addition to the program 102 described above, the storage device 101 also stores at least a history DB 125 and a performance DB 126 . However, details of the history DB 125 and the performance DB 126 will be described later.
On the other hand, the net agent server 300 of this embodiment comprises at least a storage device 301 , a memory 303 , an arithmetic device 304 and a communication device 305 .
Among them, the storage device 301 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive.
Also, the memory 303 is composed of a volatile memory element such as a RAM.

Arithmetic device 304 is a CPU that reads program 302 stored in storage device 301 into memory 303 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processing.

Also, the communication device 305 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and handles communication processing with other devices such as the user terminal 200 and the accommodation facility terminal 400 .

In addition to the configuration described above, the net agent server 300 also includes an input device such as a keyboard and a mouse for accepting key input and voice input from the user, and an output device such as a display for displaying data processed by the arithmetic unit 304. may be

The storage device 301 stores at least a reservation management DB 325, an inventory management DB 326, and a content DB 327, in addition to the program 302 for implementing the functions necessary for the net agent server of this embodiment. Details of the reservation management DB 325, the inventory management DB 326, and the content DB 327 will be described later.
Further, the accommodation facility terminal 400 of this embodiment includes at least a storage device 401 , a memory 403 , an arithmetic device 404 and a communication device 405 .
Among them, the storage device 401 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive.
Also, the memory 403 is composed of a volatile memory element such as a RAM.

Arithmetic device 404 is a CPU that reads program 402 stored in storage device 401 into memory 403 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processes.

Also, the communication device 405 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and performs communication processing with other devices such as the information providing device 100 and the user terminal 200 .

In addition to the above configuration, the accommodation facility terminal 400 also includes an input device such as a keyboard and a mouse for accepting key input and voice input from the user, and an output device such as a display for displaying data processed by the arithmetic unit 404. may be

Note that the storage device 401 stores at least an action history DB 425 in addition to the program 402 for implementing the functions necessary for the accommodation facility terminal 400 of this embodiment. However, the details of the action history DB 425 will be described later.
--- Data structure example ---
Next, the database used by the information providing apparatus 100 of this embodiment will be described. FIG. 5 shows an example of the history DB 125 in this embodiment.

The history DB 125 is a database that accumulates the behavior history of guests at each accommodation facility. The data structure includes, for example, a facility ID that uniquely identifies an accommodation facility as a key, a customer ID that indicates the guest of the accommodation facility, a reservation matter ID that has been the origin of the customer transfer, and a room type of the guest room that actually stayed. , the final amount paid by the customer at the accommodation facility, whether or not the customer uses ancillary facilities such as banquets, karaoke, and bars and their details, whether there is a request for the accommodation facility, and the details of the request (e.g. guest room upgrade, floor number, corner It is a collection of records in which data such as room changes, amenities additions, meal course changes, etc.) are associated with each other.

Also, FIG. 6 shows an example of the performance DB 126 in this embodiment. The record DB 126 in this embodiment is a database that accumulates information on reservations obtained from each customer on the WEB site of the above-mentioned net agent server 300 for each accommodation facility, that is, sales records.

The data structure includes a project ID that uniquely identifies each project, a facility ID that indicates the accommodation facility that is the target of the project, reservation time (reception time), room type, target time (accommodation time), sales amount (= Settlement of records that associate data such as room sales price indicated by reservation request and settlement amount associated with reservation), guest attributes (nationality, travel type, number of people, handling agent), sales commission, reservation cancellation status, time, etc. is.

Next, FIG. 7 shows an example of the reservation management DB 325 in this embodiment. The reservation management DB 325 in this embodiment is a database storing reservation information managed by the net agent server 300 .

The data structure uses the case ID that uniquely identifies each reservation case as a key, the facility ID of the accommodation facility to be reserved, the room type, the customer ID of the customer who made the reservation (later guest), the reservation time (reception period), target period, sales amount, lodger attributes (nationality, travel type, number of people), sales commission, reservation cancellation status, and period. Basically, it has records similar to the data configuration of the performance DB 126 .

Also, FIG. 8 shows an example of the inventory management DB 326 in this embodiment. The inventory management DB 326 in this embodiment is a database that manages the inventory information of guest rooms that the net agent server 300 has been commissioned to sell by each accommodation facility.
The data structure is a collection of records in which data such as the room type and the number of rooms in stock are associated with a facility ID that uniquely identifies each accommodation facility as a key.

Also, FIG. 9 shows an example of the content DB 327 in this embodiment. The content DB 327 in this embodiment is a database that manages the content published on the website of the net agent server 300 described above for each accommodation facility.

The data structure is a collection of records that associate data such as the identification information of the room sales plan at the accommodation facility and the content for the room sales plan with the facility ID that uniquely identifies each accommodation facility as a key. be.
--- Flow example ---

The actual procedure of the information providing method according to this embodiment will be described below with reference to the drawings. Various operations corresponding to the information providing method described below are realized by a program that the information providing apparatus 100 reads out to a memory or the like and executes. This program is composed of codes for performing various operations described below.

FIG. 10 is a diagram showing a flow example of an information providing method according to this embodiment. In this case, the information providing apparatus 100 first, in the history DB 125, the action history of each guest at a predetermined accommodation facility (for example, it is assumed that there is a request from the accommodation facility terminal 400 of the accommodation facility), Acquire each piece of information on the sales results derived from the guests and the remaining inventory of the corresponding guest rooms of the accommodation facility indicated by the sales results (s10).

As the information acquired here, the information on the action history includes the type of room that each guest actually stayed at the accommodation facility, the ID of the reservation that led to the referral, and the final payment at the accommodation facility by the guest. The amount of money, the presence or absence of use of ancillary facilities such as banquets, karaoke, bars, etc. and their content, the presence or absence of requests for the accommodation facilities, and the content of the requests.

In addition, the sales performance information is information of records having a common item ID indicated by the above-mentioned action history information, and includes reservation timing, room type, target period (staying period), sales amount (=reservation request The amount of payment associated with the reservation at the room sales price indicated by ), guest attributes (nationality, travel type, number of people, handling agent), sales commission, whether and when the reservation was canceled.

The information providing apparatus 100 inquires of the net agent server 300 about the remaining stock information using the facility ID and guest room type values indicated by the above-mentioned action history and sales record information as keys. It is obtained from the record of the inventory management DB 326 held.

Subsequently, based on the information obtained in the above s10, the information providing device 100 determines the sales period (here, it is regarded as the reception period described above) and the sales amount (obtained from the performance DB 126) for each room type in the accommodation facility. and the amount posted on the net agent's website), and the amount paid by the channel of the sales consignee, that is, the net agent, and the amount paid by the hotel guest who was sent via the channel (the final payment obtained from the history DB 125 amount) minus the sales commission of the channel (included in the sales performance information obtained from the performance DB 126) is given as learning data to the deep learning engine 110 and analyzed (s11).

As a result of this analysis, the information providing apparatus 100 determines the channel, that is, the net agent and the website of the net agent that maximizes the profit when inputting the room stock inventory and the current date for each room type in a certain accommodation facility. You get a trained model that identifies when to sell on the site and how much to advertise. As for the concept of such machine learning and the trained model obtained by it, existing techniques can be appropriately adopted.

Next, the information providing apparatus 100 applies the relationship obtained in the analysis in s11 described above, that is, the trained model in the deep learning engine 110, for example, to the guest room designated in advance from the accommodation terminal 400 of the accommodation facility described above. Input the type, the inventory of the room (acquired again from the reservation management DB 325), and the current date, and determine the sales period, the channel to be consigned sales, and the sales amount in the channel to maximize the profit on the sale of the room. Specify (s12).

In addition, the information providing device 100 outputs the result (screen 1100 in FIG. 11) specified in s12 described above to, for example, the accommodation facility terminal 400 (s13), and ends the process. As shown in the screen 1100 of FIG. 11, in addition to the information 1101 of the channel with the highest profitability, the information 1102 of the second highest channel may be output as a comparison target.

Although the best mode for carrying out the present invention has been specifically described above, the present invention is not limited to this, and can be variously modified without departing from the scope of the invention.
According to this embodiment, it is possible to optimize room sales consignment for each channel, increase sales opportunities in lodging facilities, and improve profitability.

10 Network 100 Information Providing Device 101 Storage Device 102 Program 103 Memory 104 Arithmetic Device 105 Communication Device 110 Deep Learning Engine 125 History DB
126 Performance DB
200 User terminal 300 Net agent server 301 Storage device 302 Program 303 Memory 304 Arithmetic device 305 Communication device 325 Reservation management DB
326 Inventory management DB
327 Content DB
400 accommodation facility terminal 401 storage device 402 program 403 memory 404 arithmetic device 405 communication device 425 action history information

Claims (6)

A storage device holding a performance DB containing information on sales performance in each channel of room sales and a history DB containing information on the behavior history of guests via each channel in the accommodation facility;
Based on each information of the behavior history of the predetermined guest in the history DB and the sales record derived from the guest in the performance DB, the sales period, sales amount, sales consignment channel of the predetermined guest room, and the channel A process of analyzing the relationship between the amount paid by the hotel guest via the channel and the revenue after deducting the sales commission of the channel using a predetermined algorithm, and based on the relationship obtained by the analysis, the revenue for the predetermined room to be sold a processing device that specifies the sales period, the channel to be consigned sales, and the sales amount in the channel, and outputs the specified result to a predetermined terminal;
An information providing device comprising: The computing device is
In processing said analysis,
the room category, plan details, and sales amount of the guest room, indicated by the behavior history of the predetermined guest in the history DB and the sales results derived from the guest in the performance DB, respectively; Based on the reservation period, accommodation period, payment amount, nationality, travel type, cancellation status, cancellation period, requests for accommodation facilities, request details, and the sales commission of the channel where the room was sold to perform said analysis and identify said relationship;
2. An information providing apparatus according to claim 1, characterized by: The computing device is
Input each information of the action history of the predetermined hotel guest in the history DB and the sales record derived from the hotel guest in the performance DB into a deep learning engine, and the sales period, sales amount, and sales consignee of the predetermined guest room. Analyze the relationship between the channel and the revenue obtained by deducting the sales commission of the channel from the amount paid by the guest via the channel,
Based on the relationships obtained in the analysis in the deep learning engine, for a given room to be sold, identify the sales timing, the channel to be consigned, and the amount of sales in the channel that maximizes the revenue. and outputting the identified result to a predetermined terminal;
3. The information providing device according to claim 2, wherein the information providing device is a device. The information processing device
A storage device that holds a performance DB containing information on sales performance in each channel of room sales and a history DB containing information on the behavior history of guests via each channel in the accommodation facility,
Based on each information of the behavior history of the predetermined guest in the history DB and the sales record derived from the guest in the performance DB, the sales period, sales amount, sales consignment channel of the predetermined guest room, and the channel A process of analyzing the relationship between the amount paid by the hotel guest via the channel and the revenue after deducting the sales commission of the channel using a predetermined algorithm, and based on the relationship obtained by the analysis, the revenue for the predetermined room to be sold a process of specifying the sales period, the channel to be consigned sales, and the sales amount in the channel, and outputting the specified result to a predetermined terminal;
An information provision method characterized by executing The information processing device
In processing said analysis,
the room category, plan details, and sales amount of the guest room, indicated by the behavior history of the predetermined guest in the history DB and the sales results derived from the guest in the performance DB, respectively; Based on the reservation period, accommodation period, payment amount, nationality, travel type, cancellation status, cancellation period, requests for accommodation facilities, request details, and the sales commission of the channel where the room was sold performing the analysis to identify the relationship;
5. The information providing method according to claim 4, characterized by: The information processing device
Input each information of the action history of the predetermined hotel guest in the history DB and the sales record derived from the hotel guest in the performance DB into a deep learning engine, and the sales period, sales amount, and sales consignee of the predetermined guest room. Analyze the relationship between the channel and the revenue obtained by deducting the sales commission of the channel from the amount paid by the guest via the channel,
Based on the relationships obtained in the analysis in the deep learning engine, for a given room to be sold, identify the sales timing, the channel to be consigned, and the amount of sales in the channel that maximizes the revenue. and outputting the identified result to a predetermined terminal;
6. The information providing method according to claim 5, characterized by: