JP7249313B2 - Delivery device, delivery method and delivery program - Google Patents

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

Conventionally, techniques related to information distribution via the Internet have been provided. As an example of such technology, information that visually represents the degree of excitement of the user obtained based on motion information that represents the motion of the user while viewing the video content is displayed in the space where the image of the video content is being shot. A technique for displaying on a display device installed in the

Japanese Patent Application Laid-Open No. 2019-126101

However, it may not be possible to say that value-added content is distributed to viewers with the above-described technology.

For example, in the above-described technology, a group of users watching video content can only confirm their excitement level based on the degree of excitement displayed on the display device. Sometimes you can't say you're delivering certain content

The present application has been made in view of the above, and aims to distribute value-added content to viewers.

A distribution apparatus according to the present application includes an acquisition unit that acquires distribution content to be live-distributed and target information that is information about a target indicated by the distribution content and that indicates real-time information about the target, and obtains by the acquisition unit. and a distribution unit that performs live distribution of display information, which is information based on the received target information and is displayed to a viewer together with the distribution content, together with the distribution content via the Internet.

According to one aspect of the embodiment, it is possible to deliver value-added content to viewers.

FIG. 1 is a diagram illustrating an example of distribution processing according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information providing device according to the embodiment; FIG. 3 is a diagram illustrating an example of a target information database according to the embodiment; FIG. 4 is a diagram illustrating an example of a user information database according to the embodiment; FIG. 5 is a diagram illustrating an example of an advertising content database according to the embodiment; FIG. 6 is a flowchart illustrating an example of a distribution process procedure according to the embodiment. FIG. 7 is a hardware configuration diagram showing an example of a computer that implements the functions of the information providing apparatus.

Embodiments (hereinafter referred to as "embodiments") for implementing the distribution device, distribution method, and distribution program according to the present application will be described below with reference to the drawings. Note that the distribution device, distribution method, and distribution program according to the present application are not limited by this embodiment. In addition, in the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[1. embodiment]
A distribution process realized by the distribution apparatus and the like of this embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of distribution processing according to an embodiment. In FIG. 1, it is assumed that the information providing apparatus 10, which is an example of the distribution apparatus according to the present application, realizes the distribution processing and the like according to the embodiment.

As shown in FIG. 1, a distribution system 1 according to the embodiment includes an information providing device 10, a terminal device 100, and a content distribution server 200. FIG. The information providing device 10, the terminal device 100, and the content distribution server 200 are connected via a network N by wire or wirelessly so that they can communicate with each other. The network N is, for example, a WAN (Wide Area Network) such as the Internet. Note that the distribution system 1 shown in FIG. 2 may include a plurality of information providing devices 10, a plurality of terminal devices 100, and a plurality of content distribution servers 200. FIG.

The information providing device 10 shown in FIG. 1 is an information processing device that performs distribution processing, and is realized by, for example, a server device, a cloud system, or the like. In the example of FIG. 1, the information providing apparatus 10 is an information processing apparatus that provides moving image distribution services to users, and performs IP (Internet Protocol) linear distribution of content broadcast (distributed) by television stations, for example.

Note that the information providing device 10 may function as a distribution device that distributes control information to the terminal device 100 . Here, the control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). Note that the predetermined application itself distributed from the information providing apparatus 10 may be regarded as the control information.

A terminal device 100 shown in FIG. 1 is an information processing device used by a user. The terminal device 100 is implemented by, for example, a smart phone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the terminal device 100 is a notebook PC used by the user.

In addition, the terminal device 100 displays information provided by the information providing device 10 using a web browser or an application. Note that, when the terminal device 100 receives control information for implementing information display processing from the information providing device 10, the terminal device 100 implements the display processing according to the control information.

The content distribution server 200 shown in FIG. 1 is an information processing device that provides a content (moving image) distribution service, and is implemented by a server device, a cloud system, or the like. In the example of FIG. 1, the content distribution server 200 is a server device managed by a television station, and distributes content such as television programs to television receivers via radio waves.

The distribution processing performed by the information providing apparatus 10 will be described below with reference to FIG. Note that the following description shows an example in which the television receiver TV1 is used by the user U1. Also, in the following description, an example in which the terminal device 100 is used by the user U2 is shown.

Also, in the following description, an example in which the content distribution server 200 is managed by the television station A will be shown. Further, in the following description, performers P1 and P2 of a television program (hereinafter sometimes referred to as “distribution content SC”) filmed using imaging device D1 at television station A communicate with content distribution server 200. Wearable wearable device. Here, the wearable devices worn by the performers P1 and P2 are biosensors that detect the heartbeats and body temperature of the performers P1 and P2 and transmit them to the content distribution server 200 .

First, the content distribution server 200 performs live distribution of the distribution content SC (step S1). For example, the content distribution server 200 distributes distribution content SC showing real-time moving images of the performers P1 and P2 captured using the imaging device D1 to the television receiver via radio waves.

Subsequently, the television receiver TV1 displays a screen showing the received distribution content SC (step S2). For example, the television receiver TV1 displays a screen C11 showing real-time moving images of performers P1 and P2.

Subsequently, the information providing apparatus 10 acquires the distribution content SC and the target information regarding the target indicated by the distribution content SC (step S3). For example, the information providing device 10 acquires the moving image distributed to the television receiver in step S1 and the target information indicating real-time information about the performers P1 and P2 when the moving image was shot. To give a specific example, the information providing device 10 uses the heart rate of each of the performers P1 and P2, and the moving images of the performers P1 and P2 (for example, captured by the image capturing device D1 or another image capturing device) as the target information. It is assumed that a moving image that is not delivered to a television receiver (hereinafter sometimes referred to as a “target moving image”) is acquired.

Subsequently, the information providing device 10 distributes the distribution content SC and the display information based on the target information to the terminal device 100 (step S4). For example, the information providing apparatus 10 generates an object indicating real-time changes in the heart rate of the performers P1 and P2 as display information, and distributes it to the terminal device 100 together with the distribution content SC.

Subsequently, the terminal device 100 displays the display information (step S5). For example, the terminal device 100 displays display information together with the distribution content SC. To give a specific example, the terminal device 100 includes, in addition to the details of the distribution content SC indicated by the screen C11 displayed by the television receiver TV1, an object Ob1 indicating a real-time change in the heart rate of the performer P1, A screen C21 displaying an object Ob2 showing changes in real-time heart rate of P2 is displayed.

Subsequently, the content distribution server 200 continues live distribution of the distribution content SC (step S6). For example, the content distribution server 200 distributes advertisements (moving images) included in the distribution content SC. To give a specific example, the content distribution server 200 receives an advertisement inserted in a preset advertisement frame of the distribution content SC, or an operator of the TV station A or the like operates the content distribution server 200 to distribute the distribution content SC. Deliver inserted advertisements, etc. note that. In the example of FIG. 1, it is assumed that the content distribution server 200 has distributed an advertisement regarding product B (hereinafter sometimes referred to as "advertisement #B").

Subsequently, the television receiver TV1 displays a screen showing the received distribution content SC (step S7). For example, the television receiver TV1 displays a screen C12 showing advertisement #B.

Subsequently, the information providing apparatus 10 acquires the distribution content SC and the target information regarding the target indicated by the distribution content SC (step S8). For example, the information providing device 10 acquires the moving image (advertisement #B) distributed to the television receiver in step S6 as the distribution content SC. The information providing device 10 also acquires target information indicating real-time information about the performers P1 and P2 while the advertisement #B is being displayed on the television receiver.

Subsequently, when an advertisement is distributed, the information providing device 10 extracts content to be displayed in the distribution content SC (step S9). For example, the information providing apparatus 10 determines that an advertisement is to be distributed when the time position in the distribution content SC distributed to the terminal device 100 coincides with the time position of a preset advertisement space. Alternatively, the information providing apparatus 10 determines that an advertisement will be distributed when information indicating that an operation for inserting an advertisement into the distribution content SC has been performed is received from the content distribution server 200 . Then, when determining that an advertisement is to be distributed, the information providing device 10 extracts content corresponding to advertisement #B. To give a specific example, the information providing device 10 extracts the content linked to the advertising space of the distributed content SC by the operator of the TV station A or the like from the storage unit of the own device. In the example of FIG. 1, it is assumed that the information providing device 10 has extracted the banner advertisement Ad1 indicating the product B. As shown in FIG.

Subsequently, the information providing apparatus 10 distributes the distribution content SC and the display information based on the target information (step S10). For example, the information providing apparatus 10 displays, as display information, real-time moving images (target moving images) of performers P1 and P2, objects Ob1 and Ob2 reflecting changes in real-time heart rates of performers P1 and P2, and A banner advertisement Ad1 is distributed to the terminal device 100. - 特許庁Note that the information providing apparatus 10 may distribute the advertisement #B as the banner advertisement Ad1.

Subsequently, the terminal device 100 displays display information (step S11). For example, the terminal device 100 displays the display information instead of the advertisement #B. As a specific example, the terminal device 100 displays a screen C22 showing the target moving image, the objects Ob1 and Ob2, and the banner advertisement Ad1 instead of the screen C12 (advertisement #B) displayed by the television receiver TV1. indicate.

Subsequently, the content distribution server 200 continues live distribution of the distribution content SC (step S12). For example, the content distribution server 200 receives distribution content SC showing real-time moving images of performers P1 and P2 photographed using imaging device D1 after the reproduction of advertisement #B is completed, via radio waves. delivered to the machine.

Subsequently, the television receiver TV1 displays a screen showing the received distribution content SC (step S13). For example, the television receiver TV1 displays a screen C13 showing real-time moving images of performers P1 and P2.

Subsequently, the information providing apparatus 10 acquires the distribution content SC and the target information regarding the target indicated by the distribution content SC (step S14). For example, the information providing device 10 acquires the moving image distributed to the television receiver in step S12 and the target information indicating real-time information about the performers P1 and P2 when the moving image was shot.

Subsequently, the information providing device 10 distributes the distribution content SC and the display information based on the target information to the terminal device 100 (step S15). For example, the information providing device 10 distributes the objects Ob1 and Ob2 reflecting changes in real-time heart rate of the performers P1 and P2 to the terminal device 100 together with the distribution content SC.

Subsequently, the terminal device 100 displays the display information (step S16). For example, the terminal device 100 displays display information together with the distribution content SC. To give a specific example, the terminal device 100 displays a screen C23 displaying objects Ob1 and Ob2 in addition to the contents of the distribution content SC indicated by the screen C13 displayed by the television receiver TV1.

As described above, the information providing apparatus 10 according to the embodiment distributes to the terminal device 100 information indicating the heart rate of the performer of the distribution content together with the distribution content displayed on the television receiver. As a result, the information providing apparatus 10 according to the embodiment provides, for example, live-delivered content together with the real-time emotions of performers indicated by heart rate and the like to viewers, thereby increasing the entertainment value of the delivered content. can be enhanced. In addition, while the advertisement is being displayed on the television receiver, the information providing apparatus 10 according to the embodiment distributes the content corresponding to the advertisement and the real-time moving image of the performer to the distribution content. Advertisements can be provided to viewers without reducing their attractiveness. In other words, the information providing apparatus 10 according to the embodiment can distribute value-added content to viewers.

[2. Configuration of Information Providing Device]
Next, the configuration of the information providing device 10 will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of an information providing device according to the embodiment; As shown in FIG. 2 , the information providing device 10 has a communication section 20 , a storage section 30 and a control section 40 .

(Regarding communication unit 20)
The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the content distribution server 200, and the like.

(Regarding storage unit 30)
The storage unit 30 is implemented by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 3 , the storage unit 30 has a target information database 31 , a user information database 32 and an advertisement content database 33 .

(Regarding the target information database 31)
The target information database 31 stores target information about targets indicated by distributed content. An example of information stored in the target information database 31 will now be described with reference to FIG. FIG. 3 is a diagram illustrating an example of a target information database according to the embodiment; In the example of FIG. 3, the target information database 31 includes "distribution content ID", "distribution content information", "time position", "heart rate", "brain wave", "temperature", "sound", and "moving image". It has items such as

“Distribution content ID” indicates identification information for identifying distribution content. "Distributed content information", information indicating distributed content (moving images, still images, audio, etc.) and information about advertising spaces set in distributed content. "Time position" indicates the time position in distributed content. show. "Heart rate" indicates the heart rate of the target indicated by the distributed content. "Electroencephalogram" indicates the electroencephalogram of the target indicated by the distribution content. "Temperature" indicates the temperature of the object indicated by the distribution content. "Audio" indicates the target audio indicated by the distribution content. A “moving image” indicates a target moving image indicated by the distribution content.

That is, in FIG. 3, the information of the distributed content identified by the distributed content ID "CID #1" is "distributed content #1", and the target heart rate indicated by the distributed content at the time position "time position #1" is " Heart rate #1”, electroencephalogram “electroencephalogram #1”, temperature “temperature #1”, audio “audio #1”, moving image “moving image #1”.

(Regarding the user information database 32)
The user information database 32 stores various information about users. An example of information stored in the user information database 32 will now be described with reference to FIG. FIG. 4 is a diagram illustrating an example of a user information database according to the embodiment; In the example of FIG. 4, the user information database 32 has items such as "user ID", "viewing history", and "attribute information".

"User ID" indicates identification information for identifying a user. “Viewing history” indicates the viewing history of the content distributed by the information providing apparatus 10 . The "attribute information" indicates the distribution service provided by the information providing apparatus 10 and the attributes of the user based on the behavior of other various services. For example, information indicating the user's demographic attribute and psychographic attribute is stored. be done.

That is, FIG. 4 shows an example in which the viewing history of the user identified by the user ID "UID#1" is "viewing history #1" and the attribute information is "attribute information #1".

(Regarding the advertisement content database 33)
The advertising content database 33 stores various types of information regarding advertising content submitted by advertisers. An example of information stored in the advertising content database 33 will now be described with reference to FIG. FIG. 5 is a diagram illustrating an example of an advertising content database according to the embodiment; In the example of FIG. 5, the advertisement content database 33 has items such as "advertisement ID", "advertiser information", and "advertisement information".

“Advertisement ID” indicates identification information for identifying advertisement content. "Advertiser information" indicates information about the advertiser. "Advertising information" is information indicating advertising content submitted by an advertiser (for example, text information, still images, moving images, etc. included in advertising content, or URL (Uniform Resource Locator) indicating the location of these, storage location file path name), bid amount, distribution conditions (eg, distribution destination area, distribution destination user attribute information, degree of excitement of distribution content, etc.).

That is, FIG. 5 shows an example in which the information on the advertiser of the advertisement identified by the advertisement ID "AID#1" is "advertiser information #1" and the information on the advertisement is "advertisement information #1".

(Regarding the control unit 40)
The control unit 40 is a controller. For example, various programs stored in a storage device inside the information providing apparatus 10 are controlled by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like, and the RAM is used as a work area. It is realized by executing as Also, the control unit 40 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 3, the control unit 40 according to the embodiment includes an acquisition unit 41, an extraction unit 42, and a distribution unit 43, and realizes or executes information processing functions and actions described below.

(Regarding the acquisition unit 41)
The acquisition unit 41 acquires distribution content to be live-distributed and target information that is information about a target indicated by the distribution content and indicates real-time information about the target. For example, in the example of FIG. 1, the acquisition unit 41 acquires the distribution content SC to be live-distributed and the target information indicating real-time information about the performers P1 and P2 when the distribution content SC was shot, and obtains the target information. Store in the information database 31 .

Moreover, the acquisition part 41 may acquire the information detected by the sensor as target information. For example, in the example of FIG. 1, the acquisition unit 41 acquires moving images captured by the imaging device D1 or other imaging devices that are not distributed to the television receiver, and moving images worn by the performers P1 and P2. Information detected by a wearable device is acquired as target information.

Further, the acquiring unit 41 may acquire at least one of the heartbeat, electroencephalogram, temperature, voice, or moving image of the target indicated by the distribution content as the target information. For example, the acquisition unit 41 acquires information such as the heartbeat, electroencephalogram, temperature (body temperature), voice, and moving image of the target indicated by the distribution content (for example, the performer, the audience, and the viewer) as target information. In addition, the acquisition unit 41 acquires information such as heartbeats, electroencephalograms, temperatures (body temperature), voices, and moving images of the entire target (for example, all performers) indicated by the distribution content as target information. In addition, the acquisition unit 41 acquires information such as the temperature of the space indicated by the distribution content (for example, a studio, an event venue, etc.), sounds (for example, cheers, booing, cloud noise, etc.), moving images, etc., as target information. .

Further, the acquiring unit 41 may acquire, as the target information, information regarding the target during which the advertising content included in the distributed content is displayed. For example, in the example of FIG. 1, the acquisition unit 41 acquires target information indicating real-time information about performers P1 and P2 while advertisement #B is being displayed on the television receiver.

(Regarding the extraction unit 42)
Here, there may be a desire to distribute content (for example, advertisement content) to be displayed together with the distribution content according to the status of the target indicated by the distribution content. Therefore, the extraction unit 42 extracts content to be displayed in the distribution content based on the target information. For example, the extraction unit 42 refers to the advertisement content database 33 and extracts advertisement content corresponding to the target information. As a specific example, when the information indicated by the target information indicates that the target is excited (for example, when the heart rate, temperature, voice volume, etc. are equal to or greater than a predetermined threshold value), the extraction unit 42 , to extract advertising content that is presumed to evoke positive emotions (eg, “cheerful”, “fun”, etc.) in viewers. Further, when the information indicated by the target information indicates that the target is stagnant (for example, when the heart rate, temperature, voice volume, etc. are equal to or less than a predetermined threshold), the extraction unit 42 gives the viewer an affirmative message. Extract advertising content that is presumed not to evoke any kind of emotion.

Further, the extracting unit 42 may extract content to be displayed in the distribution content based on the excitement level of the target estimated based on the target information. For example, the extracting unit 42 extracts an advertisement to be displayed in the distributed content based on the degree of exhilaration, which is estimated to be higher as the target's heart rate, temperature, voice volume, etc. is higher, and the bid amount set by the advertiser regarding the distribution of the advertising content. Extract content. To give a specific example, the extraction unit 42 determines the distribution priority of the advertisement content based on the bid amount, and the higher the excitement of the target, the higher the distribution priority (in other words, the higher the bid amount). Extract content preferentially.

In addition, when extracting a plurality of advertising contents to be distributed to one advertising space of the distributed content, the extracting unit 42 may rearrange the plurality of advertising contents based on the degree of excitement. For example, if the target excitement level is equal to or greater than a predetermined threshold, the extraction unit 42 extracts advertising content in descending order of distribution priority and distributes it to the advertising space. Further, when the target exhilaration is equal to or less than the predetermined threshold, the extracting unit 42 extracts the advertising content in descending order of distribution priority and distributes it to the advertising space.

In addition, the extracting unit 42 may extract the content as the content to be displayed in the distribution content when the target exhilaration degree satisfies the distribution condition of the content. For example, when the content distribution condition is set by the advertiser as "when the distribution content is exciting", the extracting unit 42 extracts the content when the excitement level is equal to or higher than a predetermined threshold. Further, when the content distribution condition is set by the advertiser as "distribution is not possible when the distribution content is stagnant", the extracting unit 42 extracts the content when the degree of exhilaration is equal to or less than a predetermined threshold. do not.

Here, it is conceivable that the content to be displayed together with the distribution content should be distributed according to the audience of the distribution destination. Therefore, the extracting unit 42 may extract the content to be displayed in the distribution content based on the information about the viewer to whom the display information is distributed. For example, the extraction unit 42 refers to the user information database 32 and the advertisement content database 33 and extracts advertisement content corresponding to the viewer (user) who is the delivery destination. As a specific example, the extraction unit 42 extracts advertising content corresponding to the viewer's viewing history.

Further, the extracting unit 42 may extract the content to be displayed in the distribution content based on the position information of the viewer who is the distribution destination of the display information. For example, the extraction unit 42 extracts advertising content for which an area corresponding to the viewer's location information acquired from the terminal device 100 is set as a distribution destination.

Further, the extracting unit 42 may extract content to be displayed in the distribution content based on attribute information of the viewer to whom the display information is distributed. For example, the extraction unit 42 extracts advertising content linked to the attribute information of the viewer who is the delivery destination. As a specific example, the extraction unit 42 extracts advertising content corresponding to viewer attribute information (for example, female or male) from a plurality of advertising content provided by the same advertiser.

(Regarding the distribution unit 43)
The distribution unit 43 performs live distribution of display information, which is information based on the target information acquired by the acquisition unit 41 and is displayed to viewers together with the distribution content, together with the distribution content via the Internet. For example, in the example of FIG. 1, the distribution unit 43 distributes display information based on real-time information on the performers P1 and P2 to the terminal device 100 together with the distribution content SC.

Moreover, the distribution unit 43 may distribute display information indicating at least one of the heartbeat, brain wave, temperature, sound, or moving image of the target indicated by the distribution content. For example, the distribution unit 43 distributes, as display information, information indicating real-time changes in each piece of information such as the target's heartbeat, electroencephalogram, temperature, and voice. To give a specific example, in the example of FIG. 1, the distribution unit 43 distributes an object Ob1 indicating real-time changes in the heart rate of the performer P1 and an object Ob2 indicating real-time changes in the heart rate of the performer P2. Distribute as display information. In the example of FIG. 1, the distribution unit 43 uses the real-time moving images of the performers P1 and P2 while the advertisement #B is displayed on the television receiver, the objects Ob1 and Ob2, and the banner advertisement Ad1 as display information. To deliver.

Moreover, the distribution unit 43 may distribute display information including the content extracted by the extraction unit 42 . For example, the distribution unit 43 distributes the extracted advertising content depending on whether the target is excited.

Further, the distribution unit 43 may distribute display information to be displayed instead of the advertising content. For example, in the example of FIG. 1, the distribution unit 43 uses real-time moving images (target moving images) of performers P1 and P2, objects Ob1 and Ob2, and a banner as display information to be displayed instead of advertisement #B. Advertisement Ad1 is delivered.

Further, the distribution unit 43 may distribute display information including content corresponding to advertising content. For example, in the example of FIG. 1, the distribution unit 43 distributes banner advertisement Ad1 corresponding to advertisement #B. Note that the distribution unit 43 may distribute display information including content that is displayed together with the advertising content and that corresponds to the advertising content.

Further, the distribution unit 43 may distribute, as the display information, information displayed at the time position of the distribution content at which the corresponding target information was acquired. For example, the distribution unit 43 distributes the display information such that the real-time state of the target indicated by the distribution content matches the state of the target indicated by the display information.

[3. Distribution process flow]
A procedure of distribution processing of the information providing apparatus 10 according to the embodiment will be described with reference to FIG. FIG. 6 is a flowchart illustrating an example of a distribution process procedure according to the embodiment.

As shown in FIG. 6, the information providing apparatus 10 acquires distribution content to be live-distributed and target information indicating real-time information of a target indicated by the distribution content (step S101). Subsequently, the information providing apparatus 10 extracts content based on the target information and the information regarding the viewer (step S102). Subsequently, the information providing apparatus 10 performs live distribution of display information based on the extracted content and target information together with the distribution content (step S103), and ends the process.

[4. Modification]
The above-described embodiment is an example, and various modifications and applications are possible.

[4-1. About distributed content]
In the above-described embodiment, an example is shown in which the distributed content is content (television program) distributed via radio waves, but the distributed content is not limited to such an example. For example, the distributed content may be a radio program. Also, the distributed content is not limited to that distributed via radio waves, and may be content distributed live via the Internet. Also, the contents of the distribution content may be anything as long as it is live-distributed to viewers, such as sports and live performances.

[4-2. About target information]
In the above-described embodiment, an example in which the acquisition unit 41 acquires target information such as the heartbeat, brain wave, temperature, voice, and moving image indicated by the distribution content has been described. The information is not limited to the example, and any information that can be acquired by various sensors may be acquired. For example, the acquisition unit 41 may acquire various types of information such as the pulse, perspiration, respiration, and posture of the target indicated by the distribution content as the reference information.

[4-3. Contents to be extracted]
In the above-described embodiment, an example in which the extraction unit 42 extracts advertising content submitted by an advertiser is shown, but the function of the extraction unit 42 is not limited to such an example, and various information other than advertisements may be extracted. For example, the extraction unit 42 may extract content created by a distribution source of distribution content (for example, TV station A in the example of FIG. 1).

[4-4. Display information]
In the above-described embodiment, an example is shown in which the distribution unit 43 distributes, as display information, objects (objects Ob1 and Ob2 in the example of FIG. The function is not limited to such an example, and display information in various forms according to the target information acquired by the acquisition unit 41 may be provided. For example, when distributing changes in real-time temperature of objects indicated by distribution content (body temperature of performers, temperature of a studio, temperature of an event venue, etc.) as display information, the distributing unit 43 converts display information indicated by thermography. may be distributed.

[4-5. About processing mode]
Of the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, and conversely, all of the processes described as being manually performed can be performed manually. Alternatively, some can be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Moreover, each of the embodiments described above can be appropriately combined within a range that does not contradict the processing contents.

[5. effect〕
As described above, the information providing device 10 according to the embodiment has the acquisition unit 41 , the extraction unit 42 and the distribution unit 43 . The acquisition unit 41 acquires distribution content to be live-distributed and target information that is information about a target indicated by the distribution content and indicates real-time information about the target. The extraction unit 42 extracts content to be displayed in the distribution content based on the target information. The distribution unit 43 performs live distribution of display information, which is information based on the target information acquired by the acquisition unit 41 and is displayed to viewers together with the distribution content, together with the distribution content via the Internet. Also, the distribution unit 43 distributes display information including the content extracted by the extraction unit 42 .

As a result, the information providing apparatus 10 according to the embodiment provides viewers with live-delivered content and real-time emotions of performers indicated by heart rate, etc., to enhance entertainment of the delivered content. Value-added content can be distributed to viewers.

Further, in the information providing apparatus 10 according to the embodiment, for example, the acquisition unit 41 acquires information detected by a sensor as target information. In addition, the acquisition unit 41 acquires at least one of the heartbeat, electroencephalogram, temperature, voice, or moving image of the target indicated by the distribution content as the target information. Then, the distribution unit 43 distributes display information indicating at least one of heartbeat, electroencephalogram, temperature, sound, or moving image of the target indicated by the distribution content.

As a result, the information providing apparatus 10 according to the embodiment provides viewers with live-delivered content and real-time emotions of performers indicated by heart rate, etc., to enhance entertainment of the delivered content. Value-added content can be distributed to viewers.

Further, in the information providing apparatus 10 according to the embodiment, for example, the extracting unit 42 extracts content to be displayed in the distribution content based on the excitement level of the target estimated based on the target information. Also, the extracting unit 42 extracts content to be displayed in the distribution content based on the information about the viewer who is the distribution destination of the display information. Also, the extraction unit 42 extracts content to be displayed in the distribution content based on the position information of the viewer who is the distribution destination of the display information. Also, the extraction unit 42 extracts content to be displayed in the distribution content based on the attribute information of the viewer who is the distribution destination of the display information. Then, the distribution unit 43 may distribute display information including the content extracted by the extraction unit 42 .

As a result, the information providing apparatus 10 according to the embodiment can extract and distribute distribution contents and contents suitable for viewers, thereby improving the appealing effect of the contents.

Further, in the information providing apparatus 10 according to the embodiment, for example, the acquisition unit 41 acquires, as the target information, information regarding the target during which the advertising content included in the distributed content is displayed. Then, the distribution unit 43 distributes display information to be displayed instead of the advertising content. Also, the distribution unit 43 distributes display information including content corresponding to the advertising content.

As a result, while the advertisement content is being displayed, the information providing apparatus 10 according to the embodiment can distribute a real-time moving image of the performer together with the content corresponding to the advertisement. Advertisement content can be provided to viewers without reducing the attractiveness of

[6. Hardware configuration]
Also, the information providing apparatus 10 according to each of the embodiments described above is implemented by, for example, a computer 1000 configured as shown in FIG. The information providing device 10 will be described below as an example. FIG. 7 is a hardware configuration diagram showing an example of a computer that implements the functions of the information providing apparatus. Computer 1000 has CPU 1100 , RAM 1200 , ROM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400 and controls each section. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from another device via communication network 500 (corresponding to network N in the embodiment) and sends it to CPU 1100, and also transmits data generated by CPU 1100 via communication network 500 to other devices. Send to device.

The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice, through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . Also, CPU 1100 outputs the generated data to an output device via input/output interface 1600 .

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the information providing apparatus 10 , the CPU 1100 of the computer 1000 implements the functions of the control unit 40 by executing programs loaded on the RAM 1200 . Further, each data in the storage device of the information providing apparatus 10 is stored in the HDD 1400 . CPU 1100 of computer 1000 reads these programs from recording medium 1800 and executes them, but as another example, these programs may be obtained from another device via a predetermined communication network.

[7. others〕
As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

Further, the configuration of the information providing apparatus 10 described above can be flexibly changed, for example, by calling an external platform or the like using an API (Application Programming Interface) or network computing depending on the function.

In addition, the "unit" described in the claims can be read as "means", "circuit", or the like. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

REFERENCE SIGNS LIST 10 information providing device 20 communication unit 30 storage unit 31 target information database 32 user information database 33 advertisement content database 40 control unit 41 acquisition unit 42 extraction unit 43 distribution unit 100 terminal device 200 content distribution server

Claims (13)

an acquisition unit that acquires distribution content to be live-distributed and target information that is information about a target indicated by the distribution content and indicates real-time information about the target;
a second extraction unit that extracts content to be displayed in the distribution content based on location information of a viewer who is a distribution destination of display information that is information displayed together with the distribution content;
Display information, which is information based on the target information acquired by the acquisition unit, includes the content extracted by the second extraction unit, and is information displayed to a viewer together with the distribution content, together with the distribution content. and a distribution unit that performs live distribution via the Internet. The second extractor is
2. The distribution apparatus according to claim 1 , wherein content to be displayed in said distribution content is extracted based on attribute information of a viewer who is a distribution destination of said display information. an acquisition unit that acquires distribution content to be live-distributed and target information that is information about a target indicated by the distribution content and indicates real-time information about the target;
a distribution unit that performs live distribution of display information, which is information based on the target information acquired by the acquisition unit and is displayed to a viewer together with the distribution content, together with the distribution content via the Internet;
has
The acquisition unit
obtaining, as the target information, information about the target while the advertising content included in the distribution content is being displayed;
The distribution unit
Distributing the display information displayed in place of the advertising content
A distribution device characterized by: The distribution unit
4. The distribution device according to claim 3 , wherein the display information including content corresponding to the advertisement content is distributed. The acquisition unit
The delivery device according to any one of claims 1 to 4, wherein information detected by a sensor is acquired as the target information. The acquisition unit
acquiring at least one of a heartbeat, an electroencephalogram, a temperature, a voice, or a moving image of a target indicated by the distribution content as the target information;
The distribution unit
6. The display information indicating at least one of heartbeat, electroencephalogram, temperature, voice, or moving image of the target indicated by the distribution content is distributed according to any one of claims 1 to 5. delivery device. further comprising a first extraction unit that extracts content to be displayed in the distribution content based on the target information;
The distribution unit
The distribution device according to any one of claims 1 to 6 , wherein the display information including the content extracted by the first extraction unit is distributed. The first extraction unit is
8. The distribution apparatus according to claim 7 , wherein the content to be displayed in the distribution content is extracted based on the excitement level of the target estimated based on the target information. The distribution unit
The distribution apparatus according to any one of claims 1 to 8 , wherein, as the display information, information displayed at a time position of the distribution content at which the corresponding target information was obtained is distributed. A computer implemented delivery method comprising:
an acquisition step of acquiring distribution content to be live-distributed and target information, which is information about a target indicated by the distribution content and indicates real-time information about the target;
a second extraction step of extracting content to be displayed in the distribution content based on location information of a viewer who is a distribution destination of display information, which is information displayed together with the distribution content;
Display information, which is information based on the target information acquired by the acquisition step, includes the content extracted by the second extraction step, and is information displayed to a viewer together with the distribution content, together with the distribution content. and a delivery step of live delivery via the Internet. an acquisition procedure for acquiring distribution content to be live-distributed and target information, which is information about a target indicated by the distribution content and indicates real-time information about the target;
a second extraction procedure for extracting content to be displayed in the distributed content based on location information of a viewer who is a distribution destination of display information, which is information displayed together with the distributed content;
Display information, which is information based on the target information acquired by the acquisition procedure, includes the content extracted by the second extraction procedure, and is information to be displayed to a viewer together with the distributed content, together with the distributed content. A distribution program for causing a computer to execute a distribution procedure for live distribution via the Internet. A computer implemented delivery method comprising:
an acquisition step of acquiring distribution content to be live-distributed and target information, which is information about a target indicated by the distribution content and indicates real-time information about the target;
a distribution step of live-distributing display information, which is information based on the target information obtained in the obtaining step and is displayed to a viewer together with the distribution content, together with the distribution content via the Internet;
including
The obtaining step includes
obtaining, as the target information, information about the target while the advertising content included in the distribution content is being displayed;
The delivery step includes
Distributing the display information displayed in place of the advertising content
A delivery method characterized by: an acquisition procedure for acquiring distribution content to be live-distributed and target information, which is information about a target indicated by the distribution content and indicates real-time information about the target;
A distribution procedure for live-distributing display information, which is information based on the target information obtained by the obtaining procedure and is displayed to a viewer together with the distribution content, together with the distribution content via the Internet.
on the computer, and
The acquisition procedure includes:
obtaining, as the target information, information about the target while the advertising content included in the distribution content is being displayed;
The delivery procedure includes:
Distributing the display information displayed in place of the advertising content
A delivery program characterized by:

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