JP7212546B2 - Advertising management system - Google Patents

Description

The present invention relates to an advertisement management system that manages advertisements for users who drive vehicles.

It is conventionally known to provide advertising data from a database to a user terminal via a communication network.

For example, an advertising system has been proposed that includes one or more advertising data holding sites arranged on a communication network, and a user terminal that is connected to the communication network and has an advertisement acquisition function and an advertisement display function (see, for example, Patent Reference 1).

In such an advertising system, a user terminal obtains advertising data such as a video advertisement by an advertisement acquisition function, and displays the advertisement data to a user by an advertisement display function.

WO2011/142486

However, from the viewpoint of the amount of information, it is desired to provide users with video advertisements. Therefore, it is considered to display a video advertisement on a user's user terminal by the advertisement system described in Patent Literature 1. However, when the video advertisement is displayed on the user terminal of the user who drives the vehicle, the user may stare at the user terminal, which may reduce the safety of driving the vehicle.

SUMMARY OF THE INVENTION The present invention provides an advertisement management system capable of efficiently providing video advertisements to a user driving a vehicle while ensuring the safety of driving the vehicle.

The present invention [1] comprises a detection unit arranged in a vehicle and capable of detecting running and stopping of the vehicle, a first communication unit arranged in the vehicle and receiving a detection result from the detection unit, and a reproduction unit arranged in a vehicle and capable of communicating with the first communication unit; first advertisement data including video data having a frame rate equal to or higher than a predetermined value; a storage unit that stores 2 advertisement data; a second communication unit that can communicate with the first communication unit and receives the detection result from the first communication unit; and a control unit that determines whether the vehicle is running or stopped based on the detection result when receiving the The second communication unit controls to transmit the first advertisement data to the first communication unit, and the first communication unit transmits the first advertisement data to the reproduction unit when receiving the first advertisement data. advertising data is transmitted to cause the reproduction unit to reproduce the first advertisement data; and when the control unit determines that the vehicle is running based on the detection result, the second communication unit controlling to transmit the second advertisement data to the first communication unit, and the first communication unit transmits the second advertisement data to the reproduction unit when receiving the second advertisement data and an advertisement management system for causing the reproduction unit to reproduce the second advertisement data.

According to such a configuration, the detection unit detects running and stopping of the vehicle, and transmits the detection result to the first communication unit. After that, the first communication unit transmits the received detection result to the second communication unit.

Then, the control unit determines whether the vehicle is running or stopped when the second communication unit receives the detection result, and when determining that the vehicle is stopped, the moving image ( hereinafter referred to as a high FPS video) data is received from the second communication unit via the first communication unit to the reproduction unit mounted on the vehicle. Thereby, the playback unit provides the high FPS moving image to the user who is stopping the vehicle.

On the other hand, when the control unit determines that the vehicle is running, the control unit transmits the second advertisement data including video data having a frame rate lower than a predetermined value (hereinafter referred to as low FPS video) data to the second communication unit. is received by the reproduction unit via the first communication unit. As a result, the playback unit provides the user with the low FPS moving image while the vehicle is running.

A low FPS moving image has fewer still images per unit time than a high FPS moving image. Therefore, the amount of information that can be provided to the user is small, while the user's attention to the playback section can be suppressed.

Therefore, it is possible to provide a high FPS video with a relatively large amount of information to the user who is stopping the vehicle, and provide a low FPS video to the user who is driving the vehicle so as to suppress their gaze on the playback unit. As a result, it is possible to efficiently provide video advertisements (high FPS video and low FPS video) to the user driving the vehicle while ensuring the safety of driving the vehicle.

The present invention [2] further comprises a GPS unit arranged in the vehicle and having a GPS function, the GPS unit transmitting position information of the vehicle based on the GPS function to the first communication unit, The first communication unit transmits the location information together with the detection result to the second communication unit, and the control unit causes the second communication unit to transmit the first advertisement data corresponding to the location information or the second advertisement data corresponding to the location information. The advertisement management system according to [1] above, which controls transmission of advertisement data to the first communication unit, is included.

According to such a configuration, the vehicle position information acquired by the GPS unit is transmitted to the second communication unit together with the detection result. Then, the control unit controls the second communication unit to transmit the first advertisement data or the second advertisement data corresponding to the position information to the first communication unit.

Therefore, the playback unit can provide the user driving the vehicle with the video advertisement (high FPS video or low FPS video) corresponding to the position where the vehicle travels.

According to the advertisement management system of the present invention, moving image advertisements can be efficiently provided to a user driving a vehicle while ensuring the safety of driving the vehicle.

FIG. 1 is a schematic configuration diagram showing a first embodiment of an advertisement management system of the present invention. FIG. 2 is a schematic configuration diagram showing a second embodiment of the advertisement management system of the present invention.

<First embodiment>
An advertisement management system 1 as a first embodiment of the present invention will be described using FIG.

As shown in FIG. 1 , the advertisement management system 1 manages the provision of video advertisements to users who drive vehicles 100 . The advertisement management system 1 includes a detection unit 2, a car navigation system 11 (hereinafter referred to as a car navigation system 11), a server 5, and an advertisement database 6 as an example of a storage unit.

The detection unit 2 is mounted on the vehicle 100 . The detector 2 is electrically connected to a control unit (Electronic Control Unit) that executes electrical control in the vehicle 100 (not shown). The detection unit 2 is, for example, a tachometer or the like, and can detect running and stopping of the vehicle 100 .

The car navigation system 11 is mounted on the vehicle 100 . The car navigation system 11 can provide route guidance from the current position of the vehicle to the destination. The car navigation system 11 includes a first communication section 7 , a GPS unit 8 and a display device 4 .

The first communication unit 7 is connected to the detection unit 2 by wire and/or wirelessly, and can receive detection results from the detection unit 2 .

The GPS unit 8 has Global Positioning System (GPS) functionality. The GPS unit 8 can acquire position information of the car navigation system 11 . Therefore, the GPS unit 8 can obtain the position information of the car navigation system 11 as the position information of the vehicle 100 . The GPS unit 8 is connected to the first communication section 7 by wire and/or wireless, and can transmit position information of the vehicle 100 based on the GPS function to the first communication section 7 .

The display device 4 can display route guidance from the current position of the vehicle to the destination, and can reproduce video data. The display device 4 is preferably capable of reproducing audio data. The display device 4 is connected to the first communication section 7 by wire and/or wireless, and can communicate with the first communication section 7 .

The server 5 is configured to provide the car navigation system 11 with advertisement data including video data in response to a signal from the first communication unit 7 . The server 5 includes a second communication section 9 and a control section 10 .

The second communication section 9 can communicate with the first communication section 7 via the communication network N. FIG. The communication network N may be a network managed and operated by a predetermined telecommunications carrier (carrier), or an open network (for example, the Internet) intended for an unspecified number of users. Also, the second communication unit 9 can receive the detection result of the detection unit 2 from the first communication unit 7 .

The control unit 10 includes a central processing unit (CPU). Although details will be described later, when the second communication unit 9 receives the detection result, the control unit 10 determines whether the vehicle 100 is running or stopped based on the detection result, and transmits the advertisement data corresponding to the determination result. It is made to transmit from the second communication section 9 to the first communication section 7 .

The advertisement database 6 stores multiple advertisement data sets S corresponding to multiple advertisement targets. Advertisement targets include, for example, restaurants, gas stations, automobile stores, and retail stores (supermarkets, etc.). Each advertising data set S corresponds to one advertising target and includes first advertising data and second advertising data. That is, both the first advertisement data and the second advertisement data included in each advertisement data set S relate to one advertisement target.

The first advertisement data includes high FPS video data and audio data corresponding to the high FPS video. High FPS video data is video data having a frame rate equal to or higher than a predetermined value. In high FPS video, for example, the video appears to be in continuous motion. The frame rate of the high FPS video is, for example, 1 fps or more, preferably 24 fps or more, and for example 60 fps or less. Also, the length of the high FPS video is, for example, 15 seconds or more and 60 seconds or less.

The second advertisement data includes low FPS video data and the same audio data as the audio data included in the first advertisement data. Low FPS moving image data is data of moving images having a frame rate less than a predetermined value. A low FPS moving image is, for example, a frame-by-frame moving image in which still images are sequentially switched. The frame rate of the low FPS video is, for example, 1/10 or less, preferably 1/12.5 or less, more preferably 1/250 or less, particularly preferably 1/ 300 or less. Specifically, the frame rate of the low FPS video is, for example, 0.1 fps or less, preferably 0.08 fps or less. The length of the low FPS movie is, for example, the same as the length of the high FPS movie.

Further, in the present embodiment, each advertisement data set S is stored in the advertisement database 6 in association with the location of the corresponding advertisement target.

<Processing of advertisement management system>
Next, details of processing of the advertisement management system 1 will be described.

In the advertisement management system 1, first, the detection unit 2 detects whether the vehicle 100 is running or stopped. The detection unit 2 then transmits the detection result to the first communication unit 7 . At this time, the GPS unit 8 transmits position information of the vehicle 100 based on the GPS function to the first communication unit 7 .

Then, the first communication unit 7 receives the detection result by the detection unit 2 (hereinafter simply referred to as the detection result) and the position information of the vehicle 100 (hereinafter simply referred to as position information), and receives the position information together with the detection result. Information is transmitted to the second communication unit 9 . Next, the second communication section 9 receives the detection result and the position information, and transmits the detection result and the position information to the control section 10 .

After receiving the detection result and the location information, the control unit 10 picks up the advertisement data set S corresponding to the location information from the advertisement database 6 . For example, the control unit 10 picks up from the advertisement database 6 an advertisement data set S relating to advertisement targets having locations within a radius of 3 km from the location of the vehicle 100 .

After that, the control unit 10 determines whether the vehicle 100 is running or stopped based on the detection result. Then, when the control unit 10 determines that the vehicle 100 is stopped based on the detection result, the control unit 10 transmits the first advertisement data from the picked-up advertisement data set S to the second communication unit 9 and the first communication unit 7 . control to send to Thereby, the second communication unit 9 transmits the first advertisement data corresponding to the position information to the first communication unit 7 . After that, when the first communication unit 7 receives the first advertisement data, the first communication unit 7 transmits the first advertisement data to the display device 4, and displays the first advertisement data including the high FPS video data and the audio data on the display device 4. to play.

Further, when the control unit 10 determines that the vehicle 100 is running based on the detection result, the control unit 10 transmits the second advertisement data from the picked-up advertisement data set S to the second communication unit 9 and the first communication unit 7 . control to send to Thereby, the second communication unit 9 transmits the second advertisement data corresponding to the position information to the first communication unit 7 . After that, when the first communication unit 7 receives the second advertisement data, the first communication unit 7 transmits the second advertisement data to the display device 4, and displays the second advertisement data including the low FPS video data and the audio data on the display device 4. to play.

As described above, reproduction of the advertisement data (first advertisement data or second advertisement data) included in one advertisement data set S among the plurality of advertisement data sets S stored in the advertisement database 6 is completed.

In this process, the time from when the detection unit 2 detects running and stopping of the vehicle 100 to when the reproduction of the advertisement data is started on the display device 4 is, for example, 10 seconds or less. Therefore, the operation state of vehicle 100 is the same as the detection result of detection unit 2 even when the advertisement data is reproduced.

Then, this process is repeated so that each piece of advertisement data included in a plurality of advertisement data sets S is reproduced in sequence.

<Effect>
As shown in FIG. 1, in the advertisement management system 1, when the control unit 10 determines that the vehicle 100 is stopped based on the detection result of the detection unit 2, the first advertisement including the high FPS video data Data is received by the display device 4 arranged in the vehicle 100 from the second communication section 9 via the first communication section 7 . Thereby, the display device 4 provides a high FPS moving image to the user who is stopping the vehicle.

On the other hand, when the control unit 10 determines that the vehicle 100 is running based on the detection result of the detection unit 2, the second advertisement data including the low FPS video data is transmitted from the second communication unit 9 to the second advertisement data. 1 to the display device 4 via the communication unit 7 . Thereby, the display device 4 provides a low FPS moving image to the user while the vehicle 100 is running.

Therefore, it is possible to provide a high FPS moving image with a relatively large amount of information to the user who is stopping the vehicle, and provide a low FPS moving image to the user who is driving the vehicle 100 so as to suppress their gaze on the display device 4 . As a result, it is possible to efficiently provide video advertisements (high FPS video and low FPS video) to the user driving the vehicle 100 while ensuring the safety of driving the vehicle 100 .

Further, the position information of the vehicle 100 acquired by the GPS unit 8 is transmitted to the second communication unit 9 together with the detection result. Then, the control unit 10 controls the second communication unit 9 to transmit the first advertisement data or the second advertisement data corresponding to the position information to the first communication unit 7 .

Therefore, the display device 4 can provide the user driving the vehicle 100 with a video advertisement (high FPS video or low FPS video) corresponding to the position where the vehicle 100 travels.

<Second embodiment>
Next, a second embodiment of the present invention will be described with reference to FIG. In addition, in 2nd Embodiment, the same code|symbol is attached|subjected to the member similar to above-described 1st Embodiment, and the description is abbreviate|omitted.

In the first embodiment, as shown in FIG. 1, the car navigation system 11 mounted on the vehicle 100 includes the first communication section 7, the GPS unit 8 and the display device 4, but the present invention is not limited to this.

In the second embodiment, as shown in FIG. 2, the advertisement management system 1 includes a mobile terminal 3 instead of the car navigation system 11, and the mobile terminal 3 includes the first communication unit 7, the GPS unit 8 and the display device 4. Prepare.

The mobile terminal 3 is portable by the user and can be carried inside and outside the vehicle 100 . Examples of the mobile terminal 3 include smart phones, tablet computers, smart watches, and smart glasses.

Also, in the second embodiment, the GPS unit 8 functions as an example of a detection unit. The GPS unit 8 can obtain the location information of the mobile terminal 3 . Therefore, the GPS unit 8 can obtain the location information of the mobile terminal 3 as the location information of the vehicle 100 when the mobile terminal 3 is placed inside the vehicle 100 .

Then, when the user carrying the mobile terminal 3 sets the mobile terminal 3 to the driving mode and starts driving the vehicle 100, the GPS unit 8 detects that the vehicle 100 is running due to the stop or movement of the position information of the vehicle 100. or the vehicle 100 is stopped. The GPS unit 8 then transmits the location information of the vehicle 100 to the first communication unit 7 together with the detection result.

After that, in the same manner as in the first embodiment described above, the first communication unit 7 transmits the detection result and the position information to the second communication unit 9, and the control unit 10 transmits the second communication unit based on the received detection result. The communication section 9 controls to transmit the first advertisement data or the second advertisement data to the first communication section 7 .

Thereby, the first advertisement data or the second advertisement data is provided to the display device 4 via the first communication unit 7, and the high FPS moving image or the low FPS moving image is reproduced on the display device 4. Therefore, according to the second embodiment, it is possible to obtain the same effects as those of the above-described first embodiment.

<Modification>
In the first embodiment described above, the advertisement management system 1 includes the car navigation system 11, and in the second embodiment described above, the advertisement management system 1 includes the portable terminal 3, but the present invention is not limited to this.

The advertisement management system 1 can also have both the car navigation system 11 and the mobile terminal 3 . In this case, the car navigation system 11 and the portable terminal 3 can have the above-described configurations interchangeably. For example, the car navigation system 11 can have the display device 4 and the mobile terminal 3 can have the first communication section 7 and the GPS unit 8 . In this case, the first communication unit 7 is connected to the display device 4 by wire and/or wireless, preferably Bluetooth (registered trademark), which is short-range wireless communication.

Furthermore, the advertisement management system 1 may include an onboard radar detector, and the onboard radar detector may include a GPS unit 8 .

Also, the advertisement management system 1 may include both the mobile terminal 3 including the first communication section 7 and the GPS unit 8 and the detection section 2 . In this case, the first communication unit 7 is connected to the detection unit 2 by wire and/or wirelessly.

Although the server 5 includes the second communication unit 9 and the control unit 10 in the first and second embodiments described above, the present invention is not limited to this. The second communication unit 9 and the control unit 10 may be provided in different devices.

In the first embodiment and the second embodiment described above, the first communication unit 7 transmits the position information to the second communication unit 9 together with the detection result, but the present invention is not limited to this. The first communication section 7 does not have to transmit the position information to the second communication section 9 .

The first communication unit 7 can also transmit user attribute information (for example, gender, age, occupation, hobbies, etc.) extracted from the mobile terminal 3 to the second communication unit 9 together with the detection result. In this case, the control unit 10 picks up the advertisement data set S corresponding to the user attribute information from the advertisement database 6, and transmits the first advertisement data or the second advertisement data included in the advertisement data set S to the second communication. 9 can be controlled to transmit to the first communication unit 7 .

Such a modified example can also achieve the same effects as the above-described first embodiment.

1 Advertisement Management System 2 Detection Unit 3 Portable Terminal 4 Display Device 6 Advertisement Database 7 First Communication Unit 8 GPS Unit 9 Second Communication Unit 10 Control Unit 100 Vehicle

Claims (2)

a detection unit arranged in a vehicle and capable of detecting running and stopping of the vehicle;
a first communication unit that is arranged in the vehicle and receives a detection result from the detection unit;
a reproduction unit arranged in the vehicle and capable of communicating with the first communication unit;
a storage unit for storing first advertisement data including video data having a frame rate equal to or higher than a predetermined value and second advertisement data including video data having a frame rate less than a predetermined value;
a second communication unit capable of communicating with the first communication unit and receiving the detection result from the first communication unit;
a control unit that determines whether the vehicle should run or stop based on the detection result when the second communication unit receives the detection result;
The control unit controls the second communication unit to transmit the first advertisement data to the first communication unit when it is determined that the vehicle is stopped based on the detection result, and a first communication unit, when receiving the first advertisement data, transmits the first advertisement data to the reproduction unit to cause the reproduction unit to reproduce the first advertisement data;
The control unit controls the second communication unit to transmit the second advertisement data to the first communication unit when it is determined that the vehicle is running based on the detection result, and When receiving the second advertisement data, the first communication unit transmits the second advertisement data to the reproduction unit and causes the reproduction unit to reproduce the second advertisement data. management system. further comprising a GPS unit disposed within the vehicle and having GPS functionality;
The GPS unit transmits position information of the vehicle based on the GPS function to the first communication unit,
The first communication unit transmits the position information to the second communication unit together with the detection result,
wherein the control unit controls the second communication unit to transmit the first advertisement data or the second advertisement data corresponding to the location information to the first communication unit; Item 1. The advertisement management system according to Item 1.

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