JP7174435B2 - ADVERTISING DISTRIBUTION SYSTEM, ADVERTISING METHOD, AND ADVERTISING DISTRIBUTION PROGRAM - Google Patents

Description

TECHNICAL FIELD The present invention relates to an advertisement distribution technique using a self-service fueling machine, and relates to an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program that can be suitably applied to a self-service gas station.

2. Description of the Related Art Conventionally, technology for displaying advertisements based on vehicle license plate information is known. For example, Patent Literature 1 discloses a technique for displaying an advertisement corresponding to a region name read from a license plate of a vehicle following a route bus on a display section at the rear of the route bus.

Japanese Unexamined Patent Application Publication No. 2010-237411

By the way, a self-service gas station (hereinafter referred to as a self-service gas station) can be considered as a place to which the technology for displaying advertisements based on vehicle license plate information is applied, for example. Generally, when refueling a vehicle at a self-service gas station, it is considered that refueling takes several minutes to ten minutes.

During this refueling time, customers often have to stand in front of a self-service refueling machine (hereinafter referred to as a self-refueling machine) while holding the lever of the refueling nozzle and wait for refueling to finish. , had the problem of being boring.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and provides an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program that enable customers to effectively use refueling time without getting bored at a self-service gas station. intended to

In order to achieve the above object, the advertisement distribution system according to the present invention, as one aspect thereof,
A self-service refueling machine having an output unit for outputting an advertisement, a photographing device for photographing a vehicle being refueled from the self-service refueling machine, and the self-service refueling machine and the photographing device are capable of communicating with each other via a communication network, An advertisement distribution system comprising: an advertisement distribution device that distributes advertisement content extracted from an advertisement database to the self-service refueling machine,
The advertisement distribution device
a license plate extraction unit that analyzes image information of the license plate of the vehicle captured by the imaging device and extracts information of the license plate;
a vehicle information acquisition unit that acquires vehicle information associated with the license plate based on the license plate information extracted by the license plate extraction unit;
a customer information acquisition unit that acquires customer information associated with the license plate based on the license plate information extracted by the license plate extraction unit;
an advertising content extraction unit that extracts the advertising content from the advertising database based on at least one of the vehicle information acquired by the vehicle information acquisition unit or the customer information acquired by the customer information acquisition unit;
an advertisement distribution starting unit that starts distributing the advertising content extracted by the advertising content extracting unit to the output unit based on the refueling nozzle hooked to the self-service fueling machine being unhooked;
characterized by comprising

Further, in order to achieve the above object, the advertisement distribution method according to the present invention includes, as one aspect thereof,
A self-service refueling machine having an output unit for outputting an advertisement, a photographing device for photographing a vehicle being refueled from the self-service refueling machine, and the self-service refueling machine and the photographing device are capable of communicating with each other via a communication network, An advertisement distribution method in an advertisement distribution system comprising an advertisement distribution device that distributes advertisement content extracted from an advertisement database to the self-service fueling machine,
The advertisement distribution device
a license plate extracting step of analyzing image information of the license plate of the vehicle photographed by the photographing device and extracting information of the license plate;
a vehicle information acquisition step of acquiring vehicle information associated with the license plate based on the license plate information extracted in the license plate extraction step;
a customer information acquisition step of acquiring customer information associated with the license plate based on the license plate information extracted in the license plate extraction step;
an advertising content extracting step of extracting advertising content from the advertising database based on at least one of the vehicle information acquired in the vehicle information acquiring step or the customer information acquired in the customer information acquiring step;
an advertisement distribution start step of starting distribution of the advertisement content extracted by the advertisement content extraction step to the output unit based on the unlatched state of the fuel nozzle hooked to the self-service fueling machine;
characterized by comprising

Further, in order to achieve the above object, an advertisement distribution program according to the present invention, as one aspect thereof,
A self-service refueling machine having an output unit for outputting an advertisement, a photographing device for photographing a vehicle being refueled from the self-service refueling machine, and the self-service refueling machine and the photographing device are capable of communicating with each other via a communication network, An advertisement distribution program in an advertisement distribution system comprising an advertisement distribution device that distributes advertisement content extracted from an advertisement database to the self-fueling machine,
to the advertisement distribution device,
a license plate extracting step of analyzing image information of the license plate of the vehicle photographed by the photographing device and extracting information of the license plate;
a vehicle information acquisition step of acquiring vehicle information associated with the license plate based on the license plate information extracted in the license plate extraction step;
a customer information acquisition step of acquiring customer information associated with the license plate based on the license plate information extracted in the license plate extraction step;
an advertising content extracting step of extracting advertising content from the advertising database based on at least one of the vehicle information acquired in the vehicle information acquiring step or the customer information acquired in the customer information acquiring step;
an advertisement distribution start step of starting distribution of the advertisement content extracted by the advertisement content extraction step to the output unit based on the unlatched state of the fuel nozzle hooked to the self-service fueling machine;
is characterized by executing

ADVANTAGE OF THE INVENTION According to this invention, a customer can effectively utilize refueling time without becoming bored in a self-service gas station.

1 is a schematic configuration diagram of an advertisement distribution system according to an embodiment of the present invention; FIG. (a) and (b) are external views of a self-fueling machine according to an embodiment of the present invention. (a) is a diagram schematically showing the data structure of a vehicle DB according to an embodiment of the present invention; (b) is a diagram schematically showing the data structure of a customer DB according to an embodiment of the present invention; c) is a diagram schematically showing the data structure of the advertisement DB according to the embodiment of the present invention; (d) is a diagram schematically showing the data structure of the front and rear DBs according to the embodiment of the present invention; e) is a figure which shows typically the data structure of advertisement log|history DB which concerns on embodiment of this invention. FIG. 5 is a flowchart showing the flow of advertisement distribution processing according to the embodiment of the present invention, together with FIG. FIG. 4 is a flowchart showing the flow of advertisement distribution processing according to the embodiment of the present invention, together with FIG. It is a schematic block diagram of the modification of the advertisement delivery system which concerns on embodiment of this invention. (a) is a diagram schematically showing a modification of the data configuration of an advertisement history DB according to the embodiment of the present invention, and (b) is a modification of the advertisement history creation process according to the embodiment of the present invention. Fig. 3 is a flow chart showing the flow of an example;

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

<Configuration of advertisement delivery system>
FIG. 1 is a schematic configuration diagram of an advertisement distribution system 100 according to an embodiment of the invention. The advertisement distribution system 100 is a computer system that distributes advertisements to the self-service refueling machine 2 installed at the self-service gas station 1 . The advertisement distribution system 100 analyzes the image of the license plate of the vehicle entering the self-service gas station 1, and acquires vehicle information and customer information associated with the vehicle registration number of the license plate (hereinafter referred to as the license plate number). Then, based on the acquired vehicle information and customer information, an advertisement that seems to be of high interest to the customer is distributed to an output unit 23 such as a digital signage provided in the self-service refueling machine 2, for example. As a result, the customer can profitably spend several minutes to ten-odd minutes required for refueling at the self-service gas station 1 without getting bored. It should be noted that the advertisement of the present embodiment is composed of advertisement content such as characters, moving images, and still images.

As shown in FIG. 1, an advertisement distribution system 100 includes an advertisement distribution device 10 owned by a business operator that provides an advertisement distribution service to a self-service gas station 1, and one or more self-fueling devices installed at the self-service gas station 1. a refueling permission device 3 for granting refueling permission to the self-service refueling device 2; one or a plurality of photographing devices 4 for capturing images of vehicles entering the self-service gas station 1; an advertisement delivery device 10; and a self-service gas station. 1, and a communication network 5 including, for example, an Internet network, a public network, and a private network such as a LAN (Local Area Network).

In FIG. 1, the advertisement distribution device 10 is installed outside the self-service gas station 1, but it may be installed inside the self-service gas station 1, or installed both inside and outside the self-service gas station 1. may In other words, the advertisement distribution device 10 shown in FIG. 1 is a conceptual server device based on functions, and may be composed of a system in which a plurality of devices are connected to a network in addition to a single device physically. good. When the advertisement distribution device 10 is composed of a plurality of devices, all of them may be installed at the same place, or they may be installed in a plurality of places in a distributed manner according to their functions.

In addition, although the advertisement distribution device 10 in FIG. 1 is illustrated as distributing an advertisement to the self-fueling machine 2 of one self-service gas station, this is an example, and the self-fueling device 10 of a plurality of gas stations is shown. Of course, it is possible to deliver advertisements to the machine 2 .

<Equipment configuration of self-service gas station>
A self-service gas station 1 includes one or a plurality of self-service refueling machines 2, as shown in FIG. The self-service refueling machine 2 is roughly divided into a refueling function of refueling a vehicle and an advertisement distribution function of distributing advertisements. Regarding the refueling function, since the configuration is the same as that of a conventional self-service refueling machine, only the refueling signal communication unit 21 related to the advertisement distribution function will be described below. Explain the rules.

At the self-service gas station 1, the customer performs a predetermined process (e.g., selecting the type of oil and amount of fuel, removing static electricity, picking up the fuel nozzle, inserting it into the fuel filler port of the vehicle, and pulling the lever). process), but more precisely, refueling is possible after the self-refueling machine 2 receives a refueling permission signal from the refueling permission device 3. That is, even if the customer pulls the lever of the refueling nozzle, refueling does not start unless the self refueling machine 2 receives the refueling permission signal from the refueling permission device 3 . This refueling permission signal is transmitted from the refueling permission device 3 based on the instruction of the backyard staff who monitors the entire self-service gas station 1 . In addition, the staff can confirm the situation around the self-fueling machine 2 through a direct view or a monitor.

As described above, the self-service gas station 1 is a self-service gas station where customers can refuel their own vehicles. In order to ensure safety, refueling is possible with the permission of the supervising staff.

More specifically, the self-service refueling machine 2 transmits a refueling request signal to the refueling permission device 3 when the customer picks up the refueling nozzle hooked to the self-service refueling machine 2. , a fuel supply permission signal is received as a response to this fuel supply request signal.

Based on the above, the refueling signal communication unit 21 is configured to transmit and receive signals to and from the refueling permission device 3 provided at the self-service gas station 1 via the communication network 5 in the premises. In the present embodiment, refueling signal communication unit 21 transmits a refueling request signal to refueling permission device 3 and receives a refueling permission signal from refueling permission device 3 . Further, the refueling signal communication unit 21 transmits a refueling end signal to the refueling permission device 3 when refueling is completed.

In addition, when refueling is completed, in detail, in the case of full tank refueling, when the refueling nozzle is hooked to the self-service refueling machine 2 by the customer, in the case of refueling of the specified amount or the specified amount, specified This is when an amount of fuel or a specified amount of fuel has been supplied, or when a customer hooks the fueling nozzle to the self-fueling machine 2 in the middle of fueling.

The self-service fueling machine 2 has an advertisement communication unit 22, an output unit 23, and an advertisement distribution control unit 24 as processing units related to the advertisement distribution function. Although the self-service fueling machine 2 of the present embodiment is shown in FIG. 1 as a device having an advertisement distribution function, this does not necessarily mean that the processing unit related to the advertisement distribution function is physically the same as that of the self-service fueling machine 2. is not meant to be contained within the enclosure of For example, another housing device connected to an existing self-service fueling machine is provided, and the housing device is provided with an advertisement communication unit 22, an output unit 23, and an advertisement distribution control unit 24 as advertisement distribution functions. You may do so.

The advertisement communication unit 22 receives advertisement content and other content distributed from the advertisement distribution device 10 . Other content is content delivered to the dialogue refueling machine 2 before and after the advertisement content, and includes, for example, information to be conveyed to the customer and information on how to operate the self-service refueling machine 2 . In the present embodiment, other content will be described separately from advertising content. Hereinafter, in the present embodiment, other content distributed before the advertising content starts is referred to as first content, and other content distributed after the advertising content ends is referred to as second content.

The output unit 23 is configured by, for example, a display such as an LCD (Liquid Crystal Display), and can display characters, moving images, and still images. Note that the output unit 23 may include an audio output unit such as a speaker in addition to the display. For example, the output unit 23 may be a digital signage display device. In this embodiment, the output unit 23 outputs advertising content and other content.

An example of the appearance of the self-service fueling machine 2 is shown in FIG.2(a) and FIG.2(b). For example, as shown in FIG. 2(a), the self-fueling machine 2 may be provided with an output unit 23 in a part of the housing, or as shown in FIG. 2(b), output to the outside of the housing. A portion 23 may be provided.

The advertisement distribution control unit 24 is composed of, for example, a CPU, a memory, and the like, and transfers various data, performs various calculations, temporarily stores data, and the like, thereby distributing advertisement content distributed from the advertisement distribution apparatus 10 and other information. It controls the output of the content to the output unit 23 .

The refueling permission device 3 is a computer managed by the staff of the self-service gas station 1, and is a device that gives refueling permission to the self-service refueling machine 2. FIG. The staff can grasp the state of each self-fueling machine 2 via the refueling permission device 3 . For example, via an output device such as a monitor or a speaker provided in the refueling permission device 3, whether or not the dialogue refueling machine 2 is refueling, whether or not a refueling request from the self-refueling machine 2 is coming up, etc. The state of the dialogue refueling machine 2 can be grasped.

As described above, the refueling permission device 3 is configured to receive the refueling request signal from the self refueling machine 2 when the customer removes the refueling nozzle hooked on the self refueling machine 2 . Refueling permission device 3 that has received the refueling request signal notifies a refueling request message via the output device. By confirming the notified message, the staff instructs the self-refueling machine 2 that has transmitted the refueling permission signal to refuel. As a result, the refueling permission device 3 transmits the refueling permission signal to the self-refueling machine 2, so that the self-refueling machine 2 is ready to start refueling.

Further, refueling permission device 3 of the present embodiment is configured to transmit a refueling permission signal to advertisement distribution device 10 . This is because the advertisement distribution device 10 starts distributing the advertisement content to the self-fueling machine 2 upon receipt of the refueling permission signal. Further, the refueling permission device 3 of the present embodiment is configured to transmit the received refueling end signal to the advertisement distribution device 10 when receiving the refueling end signal from the dialogue refueling machine 2 . This is because the advertisement distribution device 10 terminates the distribution of the advertisement content to the self-fueling machine 2 upon receipt of the refueling end signal.

As long as the refueling permission device 3 has the functions described above, it may optionally have other functions. For example, it may have a function of providing a predetermined service (for example, a service such as sales management) using a refueling permission signal or a refueling end signal, or may be connectable to another information processing system.

The photographing device 4 is a device for photographing a vehicle that has entered the self-service gas station 1 . The images captured by one or a plurality of imaging devices 4 include images of vehicles stopped at each self-fueling machine 2 (including images of vehicle license plates). Images captured by the imaging device 4 are transmitted to the advertisement distribution device 10 via the communication network 5 .

In addition, regarding the photographing device 4 installed at the self-service gas station 1, each vehicle entering the self-service refueling machine 2 can be photographed. If it is possible to recognize which self-fueling machine 2 to refuel from) and the license plate of the vehicle, the number of installations and the installation location do not matter. For example, a photographing device 4 corresponding to each self-service refueling machine 2 may be provided, or one photographing device 4 may be provided for each self-service gas station 1 .

<Configuration of advertisement delivery device>
The advertisement distribution device 10 is a core server device of the advertisement distribution system 100, and executes server-side processing of advertisement distribution processing.

The advertisement distribution device 10 is composed of, for example, a hard disk or the like, and is composed of a storage unit 11 that stores data managed by the advertisement distribution system 100, and, for example, a CPU and a memory. Control unit 12 that executes the advertisement distribution process of the present embodiment by performing transfer, various calculations, temporary storage of data, etc., and each device installed at self-service gas station 1 via communication network 5 and a communication unit 13 for transmitting and receiving data.

More specifically, the storage unit 11 includes a vehicle database (hereinafter referred to as a vehicle DB) 111, a customer database (hereinafter referred to as a customer DB) 112, an advertisement database (hereinafter referred to as an advertisement DB) 113, and a front/rear database (hereinafter referred to as a front/rear database). ) 114 and an advertisement history DB 115 . 3(a) shows the vehicle DB 111, FIG. 3(b) shows the customer DB 112, FIG. 3(c) shows the advertisement DB 113, FIG. 3(d) shows the front/rear DB 114, and FIG. 3(e) shows the model of the data structure of the advertisement history DB 115. Figure shows.

The vehicle DB 111 is a database that stores information about vehicles, and stores vehicle data d111 configured by associating vehicle license plate numbers with vehicle attribute information. The vehicle attribute information of the vehicle data d111 includes, for example, the vehicle number, first registration date, vehicle name, model, address of use, vehicle type, vehicle shape, engine displacement, inspection and maintenance record information, fuel type, passenger capacity, Contains information about vehicle weight, etc. The vehicle DB 111 may be created, for example, based on vehicle information associated with a license plate number (automobile registration number) managed by the Association for Automobile Inspection and Registration Information.

Although the advertisement distribution apparatus 10 of the present embodiment is configured to hold the vehicle DB 111 in the storage unit 11, the vehicle data d111 may be acquired using an external database. For example, if the vehicle data d111 with the corresponding license plate number does not exist in the vehicle DB 111, the vehicle data d111 may be acquired from an external database and the acquired vehicle data d111 may be stored in the vehicle DB 111.

The customer DB 112 is a database that stores information about customers owned by the self-service gas station 1, and stores customer data d112 configured by associating vehicle license plate numbers with customer attribute information. . The customer data d112 includes, for example, name, gender, date of birth, address, telephone number, e-mail address, membership type, management number, latest visit information, cumulative visit information, vehicle type, color, mileage, vehicle inspection expiration date, insurance expiration date. Contains information about the date, next maintenance information, etc. In this way, the customer data d112 includes vehicle information in addition to customer information.

Advertisement distribution apparatus 10 of the present embodiment is configured to hold customer DB 112 in storage unit 11, but is not limited to this. For example, the customer DB 112 may be an external database, and the customer data d112 may be acquired from the external database.

The advertisement DB 113 is a database that stores advertisement content, and stores advertisement data d113 in which advertisement IDs are associated with advertisement content. The advertisement data d113 also includes one or more delivery target tags associated with the advertisement ID and the advertisement content. Here, the advertisement ID is information that can uniquely identify the advertisement content in the advertisement distribution system 100, and the distribution target tag is tag information indicating the target to which the advertisement content is to be distributed. For example, it includes information on the attributes of customers that the advertiser wants to distribute, such as gender, age, region, time, vehicle type, vehicle inspection expiration date within six months, people who have seen the same advertiser's advertisement in the past. Although not shown in FIG. 3(c), the advertisement data d113 includes advertisement-related information such as an advertiser code that can uniquely identify the advertiser and a product/service type indicating the type of product/service included in the advertisement content. It also has attribute information for

Note that the advertisement distribution device 10 shown in FIG. 1 is configured to hold the advertisement DB 113 in the storage unit 11, but is not limited to this. For example, the advertisement DB 113 may be an external database, and the advertisement data d113 may be acquired from the external database.

The front/rear DB 114 is a database that stores other content to be distributed to the self-service fueling machine 2 before and after the advertisement content is distributed, and stores front/rear data d114 including at least a GSID, an information flag, and information content. GSID is information that can uniquely identify self-service gas station 1 in advertisement distribution system 100 . The information flag is a flag that identifies whether the content is the first content or the second content. For example, when the information flag is 1, it indicates that the information content is the first content. is 2, it indicates that the information content is the second content. The front/rear DB 114 is configured to be able to manage the first content and the second content for each self-service gas station 1 in view of the fact that the information to be conveyed to customers differs for each self-service gas station 1 . Note that each of the first content and the second content may be composed of one content, or may be composed of a plurality of contents.

For example, the first content may be a video of how to operate the self-service refueling machine 2 for customers who are unfamiliar with the operation of the self-service refueling machine 2, or a video introducing the services of the self-service gas station 1. . Also, for example, the second content may be characters expressing gratitude, such as "thank you for coming to our store", or characters indicating the next holiday.

The advertisement history DB 115 is a database that stores the delivery history of advertisement content delivered to customers by the self-service fueling machine 2 in the past. memorize The advertisement history data d115 is stored in the advertisement history DB 115 each time advertisement content is distributed.

Returning to FIG. 1, if the control unit 12 is subdivided for each main function, it is a warehousing determination unit 121, a license plate extraction unit 122, a vehicle attribute information acquisition unit 123, a customer attribute information acquisition unit 124, and a front/rear information acquisition unit. It is classified into a unit 125 , an advertisement acquisition unit 126 and a distribution unit 127 .

The warehousing determination unit 121 determines whether or not the vehicle has entered the self-service gas station 1 in front of the self-service refueling machine 2 . In this embodiment, the warehousing determination unit 121 executes image recognition processing on the image transmitted from the imaging device 4 of the self-service gas station 1, and as a result of the image recognition processing, stops in front of the self-service refueling machine 2. It is determined whether or not the object is a vehicle.

The license plate extraction unit 122 extracts the license plate number by cutting out the image of the license plate of the vehicle from the image transmitted from the imaging device 4 of the self-service gas station 1 and performing character recognition processing.

The vehicle attribute information acquisition unit 123 searches the vehicle DB 111 based on the license plate number extracted by the license plate extraction unit 122, and acquires the vehicle attribute information of the vehicle data d111 matching the license plate number. If the vehicle data d111 matching the license plate number does not exist, the vehicle data d111 may be acquired from an external database.

The customer attribute information acquisition unit 124 searches the customer DB 112 based on the license plate number extracted by the license plate extraction unit 122, and acquires the customer attribute information of the customer data d112 matching the license plate number. It should be noted that the customer data d112 does not exist for all customers of vehicles that have entered the self-service gas station 1. FIG.

When the warehousing determination unit 121 determines that the vehicle is in the parking lot, the front/rear information acquisition unit 125 searches the front/rear DB 114 based on the GSID of the self-service gas station 1 to be delivered, and acquires the first content. Further, when receiving a refueling end signal from the refueling permitting device 3, the anteroposterior information acquisition unit 125 searches the anteroposterior DB 114 based on the GSID of the self-service gas station 1 to be distributed, and acquires the second content. .

The advertisement acquisition unit 126 distributes at least one of the vehicle attribute information acquired by the vehicle attribute information acquisition unit 123 and the customer attribute information acquired by the customer attribute information acquisition unit 124, and the advertisement data d113 of the advertisement DB 113. By comparing the tags, advertisement content that matches the vehicle attribute or the customer attribute is acquired from the advertisement DB 113 . For example, the advertisement content that the customer seems to be interested in is acquired based on the area, time, sex, age, etc., where the vehicle inspection is approaching. Advertisement content may also be acquired in consideration of the advertisement history data d115. For example, a customer who has viewed advertisement content of the same advertiser may acquire other advertisement content of the same advertiser.

The distribution unit 127 distributes the first content or the second content acquired by the before-and-after information acquisition unit 125 or the advertisement content acquired by the advertisement acquisition unit 126 to the self-fueling machine 2 .

The program for executing the server-side advertisement distribution process in the advertisement distribution system 100 according to the present embodiment is stored in the main storage device such as the above-described memory or the auxiliary storage device such as the hard disk of the advertisement distribution device 10. It is a thing. This program can be recorded on a computer-readable recording medium such as a hard disk, a flexible disk, a CD (Compact Disc), a DVD (Digital Versatile Disc), and a BD (Blu-ray (registered trademark) Disc). Distribution via the communication network 5 is also possible.

<Operation of Ad Distribution System>
Next, the operation of the advertisement distribution system 100 according to this embodiment will be described using FIGS. 4 and 5. FIG. Here, FIGS. 4 and 5 are flowcharts showing the flow of advertisement distribution processing of the advertisement distribution system 100. FIG. As a premise, the photographing device 4 constantly photographs the inside of the self-service gas station 1 and transmits the photographed image to the advertisement distribution device 10 . 4 and 5 show the processing flow after the vehicle has stopped in front of a predetermined self-service refueling machine 2 of the self-service gas station 1 under such circumstances.

First, the photographing device 4 acquires a vehicle image of a vehicle that has entered the self-service gas station 1 (step S10), and transmits the vehicle image to the advertisement distribution device 10 (step S20).

Next, in the advertisement distribution device 10, after the warehousing determination unit 121 determines whether the vehicle is warehousing from the image transmitted from the imaging device 4, the license plate extraction unit 122 extracts the license plate number from the vehicle image (step S30). , the before-and-after information acquisition unit 125 acquires the first content from the before-and-after DB 114, and the delivery unit 127 starts delivering the acquired first content (step S40).

Next, in the self-service fueling machine 2, the advertisement distribution control unit 24 starts outputting the first content distributed from the advertisement distribution device 10 to the output unit 23 (step S50). Thereby, the customer can view the first content based on the fact that the vehicle has stopped in front of the self-service refueling machine 2 . In other words, the advertisement distribution system 100 can inform customers of useful and useful information even before refueling. For example, if the first content is a video of how to operate the self-service refueling machine 2 for customers unaccustomed to operating the self-service refueling machine 2, the customer can understand how to operate the self-service refueling machine 2 from the video. can do. Also, for example, if the first content is a video that introduces the services of the self-service gas station 1, the customer can deepen their understanding of the self-service gas station 1.

On the other hand, in the advertisement distribution device 10, the vehicle attribute information acquisition unit 123 acquires the corresponding vehicle attribute information from the vehicle DB 111 based on the license plate number extracted by the license plate extraction unit 122 (step S60), and the customer attribute information The acquisition unit 124 acquires corresponding customer attribute information from the customer DB 112 (step S70).

Next, the advertisement distribution device 10 acquires the advertisement data d113 from the advertisement DB 113 based on at least one of the vehicle attribute information and the customer attribute information acquired by the advertisement acquisition unit 126, and the advertisement content of the acquired advertisement data d113. is prepared for distribution (step S80). Here, the advertisement data d113 to be acquired may be one or plural. In other words, the distributed advertising content may consist of one piece of advertising content, or may consist of a plurality of pieces of advertising content. Further, the advertisement acquisition unit 126 may acquire the advertisement data d113 from the advertisement DB 113 by adding the advertisement history data d115 viewed by the customer in the past to the vehicle attribute information or the customer attribute information.

Next, the customer leaves the vehicle and instructs the self-service refueling machine 2 to refuel, and removes the refueling nozzle hooked to the self-service refueling machine 2. In other words, the self-service refueling machine 2 receives the refueling instruction from the customer ( Step S90), when it is detected that the refueling nozzle is not latched by the self refueling machine 2 (step S100), in the self refueling machine 2, the refueling signal communication unit 21 transmits a refueling request signal to the refueling permission device 3. (step S110).

The refueling permission device 3 that has received the refueling request signal notifies the refueling request and waits for a refueling permission instruction. When the refueling permission device 3 receives a refueling permission instruction from the staff (step S120), it transmits a refueling permission signal to the self-fueling machine 2 (step S130) and also transmits a refueling permission signal to the advertisement distribution device 10 (step S130). S140).

The self-refueling machine 2 that has received the refueling permission signal becomes ready for refueling, and starts refueling when the lever of the refueling nozzle is pulled by the customer (step S150).

On the other hand, in the advertisement distribution device 10 that has received the refueling permission signal, the distribution unit 127 starts distribution of the advertisement content acquired by the advertisement acquisition unit 126 (step S160).

Next, in the self-service fueling machine 2 that has received the advertisement content, the advertisement distribution control unit 24 finishes outputting the first content to the output unit 23 (step S170), and outputs the advertisement content distributed from the advertisement distribution device 10. Output to the unit 23 is started (step S180). As a result, the customer can view the advertising content in time with the start of refueling. In other words, the self-service refueling machine 2 can deliver an advertisement that seems to be of high interest to the customer when the customer has finished a series of work processes for refueling and is in a tedious state where he just pulls the lever of the refueling nozzle. can. This allows customers to spend their boring time effectively. Also, for advertisers, advertisements matching customer attributes can be displayed for several minutes to more than 10 minutes in a state where customers do nothing else. There is an effect that the appeal effect also increases.

Next, in the self-refueling machine 2, when refueling ends (step S190), the refueling signal communication unit 21 transmits a refueling end signal to the refueling permission device 3 (step S200), and the refueling permission device 3 receives the refueling end signal. transmits a refueling end signal to the advertisement distribution device 10 (step S210).

In the advertisement distribution apparatus 10 that has received the refueling end signal, the distribution unit 127 ends the distribution of the advertisement content (step S220), the front/back information acquisition unit 125 acquires the second content from the front/back DB 114, and the distribution unit 127 Distribution of the obtained second content is started (step S230).

In the self-service fueling machine 2 that has received the second content, the advertisement distribution control unit 24 finishes outputting the advertisement content to the output unit 23 (step S240), and outputs the second content distributed from the advertisement distribution device 10 to the output unit. 23 (step S250). Thereby, the customer can view the second content based on the completion of refueling. In other words, in the advertisement delivery system 100, after refueling is completed (for example, when the customer is near the output unit 23 to pay the fee), it is possible to inform the customer of useful information. For example, if the second content is a notice of the next holiday, the customer can recognize the next holiday.

On the other hand, in the advertisement distribution device 10, after the distribution of the second content is started, the distribution unit 127 ends the distribution of the second content when a predetermined time, which is the distribution time of the second content, elapses (step S260: YES). (step S270).

As a result, in the self-service refueling machine 2, the advertisement distribution control unit 24 finishes outputting the second content to the output unit 23 (step S280).

As described above, according to the advertisement distribution system 100 of the present embodiment, the advertisement content that seems to be of high interest to the customer is distributed based on the vehicle attribute information and the customer attribute information based on the license plate number of the vehicle. , you can spend refueling time from several minutes to tens of minutes without getting bored. In other words, the customer can make effective use of his/her leisure time during refueling.

Further, according to the advertisement distribution system 100, the distribution of the advertising content is started based on the start of refueling, and the distribution of the advertising content is terminated based on the end of refueling, so that the degree of attention to the distributed advertising content can be increased. . In other words, the time when the customer grips the lever of the refueling nozzle to refuel the vehicle is also a tedious time when they cannot do anything else near the self-refueling machine 2. By distributing the advertising content through the Internet, it is possible to increase the degree of attention to the distributed advertising content.

<Modification>
In the advertisement distribution system 100 of the above-described embodiment, the advertisement distribution apparatus 10 starts distribution of the advertisement content upon reception of the refueling permission signal. good too. In other words, any method may be used as long as the delivery of the advertising content is started when the customer removes the fuel nozzle. This is because any method can achieve the effect that the customer spends the refueling time without getting bored. Note that when the advertisement content distribution is started in response to the reception of the refueling request signal, the advertisement distribution device 10 receives the refueling request signal directly from the self-refueling machine 2 or via the refueling permission device 3. do it.

Further, in the advertisement distribution system 100 of the above-described embodiment, the distribution of the second content is terminated based on the passage of time, but a termination condition other than the passage of time may be provided. For example, the advertisement distribution device 10 is provided with an exit determination unit that determines the exit of the vehicle, and the delivery of the second content ends at the timing when the exit determination unit determines that the vehicle has exited the garage based on the image transmitted from the imaging device 4. You may make it

In addition, in the advertisement distribution system 100 of the above-described embodiment, the first content and the second content are uniform contents for each self-service gas station 1, but similar to the advertisement content, they are obtained from the license plate number of the vehicle. Based on the obtained vehicle attribute information and customer attribute information, the content may be further tailored to the customer's taste.

Further, in the advertisement distribution system 100 of the above embodiment, the vehicle attribute information and the customer attribute information are acquired based on the license plate number of the vehicle, but the present invention is not limited to this. For example, instead of or in addition to the license plate number of the vehicle, the vehicle body information such as the manufacturer and type of the vehicle is determined from the external shape of the vehicle acquired by the imaging device 4, and the determined vehicle body information. You may make it acquire vehicle attribute information and customer attribute information based on. Furthermore, in a communication network realized by so-called V2X (Vehicle-to-everything), vehicle information and customer information are acquired from vehicles, and vehicle attribute information and customer attribute information are acquired based on the acquired vehicle information and customer information. You may make it

Further, in the advertisement distribution system 100 of the above-described embodiment, the viewing status of advertisement content (hereinafter referred to as advertisement viewing status) may be managed as a history. When the same customer visits the self-service gas station 1 again, the advertisement viewing status is reflected in the next and subsequent advertisement distributions. The advertisement distribution system 100A that manages the advertisement viewing status as a history will be described below.

FIG. 6 is a schematic configuration diagram of the advertisement delivery system 100A. The advertisement distribution system 100A includes an advertisement distribution device 10A, one or a plurality of self-service refueling machines 2A installed at a self-service gas station 1, a refueling permission device 3 that gives refueling permission to the self-service refueling machines 2A, and a self-service gas station 1. One or a plurality of photographing devices 4 for photographing images of vehicles that have entered the warehouse, the advertisement distribution device 10A, and each device provided in the self-service gas station 1 can communicate with each other, for example, the Internet network, public network, and a communication network 5 including a local area network such as a LAN (Local Area Network). In this modified example, only configurations, functions, and processes different from those of the above-described embodiment will be described, and descriptions of other configurations, functions, and processes will be omitted by assigning the same reference numerals to the same parts.

2 A of self-fueling machines are the structures which added the imaging|photography part 25 to the self-fueling machine 2. FIG. The photographing unit 25 is attached to the front surface of the self-service refueling machine 2A and near the output unit 23, and is capable of photographing the face image of the customer refueling the vehicle from the self-service refueling machine 2A. The image captured by the imaging unit 25 is transmitted to the advertisement distribution device 10A that constitutes the advertisement distribution system 100A via the advertisement communication unit 22. FIG.

The advertisement delivery device 10A includes a storage section 11A, a control section 12A, and a communication section 13.

Storage unit 11A differs from storage unit 11 in the data configuration of advertisement history DB 115A. It is a schematic diagram which shows the data structure of advertisement log|history DB115A to Fig.7 (a). The advertisement history DB 115A stores advertisement history data d115A including at least license plate numbers, advertisement IDs, distribution dates and times, and interest levels. Here, the degree of interest is an index indicating the viewing status of the distributed advertising content, and in this modification, one of values classified into multiple stages according to the viewing time of the advertising content is set. For example, the degree of interest may be set as low if the viewing time of the advertisement content is 3 seconds or less, as medium interest if the viewing time is between 3 seconds and 15 seconds, and as high if the viewing time is 15 seconds or longer. The measurement of the viewing time of the advertisement content and the setting of the degree of interest are performed by the viewing status confirmation unit 128, which will be described later.

12 A of control parts are the structure which added the browsing condition confirmation part 128 to the control part 12. FIG. The viewing status confirmation unit 128 can detect the line of sight of the customer based on the image captured by the image capturing unit 25 . This line-of-sight detection technology is based on facial feature point detection technology, for example, and detects the line-of-sight angle with respect to the direction of the photographing unit 25 (the direction of the output unit 23) from features around the eyes, such as the inner and outer corners of the eyes, and pupils, which are important for detecting the line of sight. is calculated. As a result, when the control unit 12A determines that the customer's line of sight is directed toward the output unit 23 from the start of distribution of the advertising content to the end of the distribution, the control unit 12A measures the viewing time as the total viewing time. Set your interest level.

FIG.7(b) is the flowchart which showed the process relevant to the advertisement viewing state among the advertisement delivery processes of the advertisement delivery system 100A. As a premise, the self-service refueling machine 2A transmits an image captured by the imaging unit 25 to the advertisement distribution device 10 while distributing the advertisement content.

First, when the advertisement distribution device 10A starts distributing the advertisement content (step S160), the viewing status confirmation unit 128 checks the viewing status by calculating the line-of-sight direction of the customer based on the image transmitted from the self-service refueling machine 2A. start (step S161).

Next, in the advertisement distribution device 10A, when the distribution of the advertisement content is completed (step S220), the viewing status confirmation performed by the viewing status confirmation unit 128 is terminated (step S231).

Next, in the advertisement distribution device 10A, the degree of interest is calculated from the viewing time of the advertisement content measured by the viewing status confirmation unit 128, advertisement history data d115A is created, and the created advertisement history data d115A is stored in the advertisement history DB 115A. (step S232).

As a result, the advertisement distribution system 100A can obtain the customer's degree of interest for each piece of advertisement content as a history. You may make it distribute. That is, the advertisement distribution device 10A adds the vehicle attribute information of the vehicle data d111 and the customer attribute information of the customer data d112 acquired based on the vehicle license plate number to the advertisement history data acquired based on the vehicle license plate number. Considering the degree of interest of d115A, suitable advertisement content may be obtained from the advertisement DB 113.

In this modified example, the image of the customer captured by the photographing unit 25 provided in the self-service refueling machine 2A is used to check the advertisement browsing status. An image of the customer captured by the photographing device 4 may be used to confirm the status of advertisement browsing.

As described above, according to the advertisement distribution system 100A of the present embodiment, advertisement content that seems to be of high interest to the customer is distributed based on the vehicle attribute information based on the license plate number of the vehicle, the customer attribute information, and the advertisement interest level. Therefore, the customer can spend several minutes to ten-odd minutes of refueling time without getting bored.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above-described embodiments, and various modifications can be made to the embodiments of the present invention without departing from the gist of the present invention. Modifications and modifications can be applied, and those involving such modifications and modifications are also included in the technical scope of the present invention. Further, the actions and effects described in the embodiments of the invention are merely enumerations of the most suitable actions and effects resulting from the present invention, and the actions and effects of the present invention are described in the embodiments of the invention. are not limited to those listed.

1 self-service gas station 2 self-service refueling machine 3 refueling permission device 4 photographing device 5 communication network 10, 10A advertisement distribution device 11, 11A storage unit 12, 12A control unit 13 communication unit 21 refueling signal communication unit 22 advertisement communication unit 23 output unit 24 Advertisement distribution control unit 25 Photographing unit 100, 100A Advertisement distribution system 111 Vehicle DB
112 Customer database
113 Advertising DB
114 front and back DB
115 Ad history DB
121 warehousing determination unit 122 license plate extraction unit 123 vehicle attribute information acquisition unit 124 customer attribute information unit 125 front and rear information acquisition unit 126 advertisement acquisition unit 127 distribution unit 128 viewing status confirmation unit d111 vehicle data d112 customer data d113 advertisement data d114 front and rear data d115 , d115A Advertising history data

Claims (7)

A self-service refueling machine having an output unit for outputting an advertisement, and a refueling permit capable of communicating with the self-service refueling machine via a communication network and giving refueling permission to the self-service refueling machine according to an instruction from a self-service gas station staff. a device, a photographing device for photographing a vehicle being refueled from the self-service refueling machine, the self-refueling machine , the refueling permission device, and the photographing device, which are capable of communicating with each other via a communication network, and an advertisement extracted from an advertisement database An advertisement distribution system comprising an advertisement distribution device that distributes content to the self-service refueling machine,
The self-fueling machine is
a first signal transmission unit configured to transmit a first signal indicating a request for refueling to the refueling permitting device when a customer disengages the refueling nozzle hooked to the self-refueling machine;
a second signal receiver that receives a second signal indicating permission to refuel from the refueling permission device after transmission of the first signal;
with
The refueling permission device transmits the second signal to the self-refueling machine and to the advertisement distribution device based on the instruction of the staff,
The advertisement distribution device
a license plate extraction unit that analyzes image information of the license plate of the vehicle captured by the imaging device and extracts information of the license plate;
a vehicle information acquisition unit that acquires vehicle information associated with the license plate based on the license plate information extracted by the license plate extraction unit;
a customer information acquisition unit that acquires customer information associated with the license plate based on the license plate information extracted by the license plate extraction unit;
an advertising content extraction unit that extracts the advertising content from the advertising database based on at least one of the vehicle information acquired by the vehicle information acquisition unit or the customer information acquired by the customer information acquisition unit;
an advertisement distribution starting unit that starts distributing the advertising content extracted by the advertising content extracting unit to the output unit based on reception of the second signal ;
An advertisement distribution system comprising: The self-fueling machine is
a third signal transmission unit that transmits a third signal indicating the end of refueling to the refueling permission device and the advertisement distribution device ;
The advertisement distribution device
an advertisement distribution terminating unit that terminates distribution of the advertising content being distributed to the output unit based on reception of the third signal;
The advertisement distribution system according to claim 1 , comprising: The advertisement distribution device
a warehousing determination unit that determines whether or not the vehicle is in front of the self-service refueling machine based on image information of the vehicle captured by the imaging device;
a first distribution unit that distributes predetermined content to the output unit until the advertisement distribution start unit starts distribution of the advertisement content when the warehousing determination unit determines that the vehicle is in the warehousing;
The advertisement distribution system according to claim 2 , comprising: 4. The advertisement distribution system according to claim 2, further comprising a second distribution unit that distributes predetermined content to the output unit for a predetermined time after the advertisement distribution end unit finishes distribution of the advertisement content. The self-fueling machine is
A photographing unit for photographing the face of a customer refueling the vehicle,
The advertisement distribution device
an advertisement browsing time calculation unit that calculates the browsing time of the advertisement content output to the output unit based on the line-of-sight information of the customer captured by the imaging unit;
an advertisement interest level calculation unit that calculates an advertisement interest level for the advertisement content output to the output unit based on the viewing time of the advertisement content calculated by the advertisement viewing time calculation unit;
an advertisement history information storage unit that stores advertisement history information including the advertisement interest level calculated by the advertisement interest level calculation unit;
with
5. The advertisement distribution system according to any one of claims 1 to 4 , wherein the advertisement content extraction unit extracts the advertisement content from the advertisement database in consideration of the advertisement history information. A self-service refueling machine having an output unit for outputting an advertisement, and a refueling permit capable of communicating with the self-service refueling machine via a communication network and giving refueling permission to the self-service refueling machine according to an instruction from a self-service gas station staff. a device, a photographing device for photographing a vehicle being refueled from the self-service refueling machine, the self-refueling machine , the refueling permission device, and the photographing device, which are capable of communicating with each other via a communication network, and an advertisement extracted from an advertisement database An advertisement distribution method in an advertisement distribution system comprising an advertisement distribution device that distributes content to the self-service refueling machine,
The self-fueling machine is
a first signal transmission step of transmitting a first signal indicating a request for refueling to the refueling permission device when the customer unlatches the refueling nozzle latched to the self-refueling machine;
a second signal receiving step of receiving a second signal indicating permission to refuel from the refueling permission device after transmission of the first signal;
with
The refueling permission device includes a step of transmitting the second signal to the self-refueling machine and to the advertisement distribution device based on the staff's instruction,
The advertisement distribution device
a license plate extracting step of analyzing image information of the license plate of the vehicle photographed by the photographing device and extracting information of the license plate;
a vehicle information acquisition step of acquiring vehicle information associated with the license plate based on the license plate information extracted in the license plate extraction step;
a customer information acquisition step of acquiring customer information associated with the license plate based on the license plate information extracted in the license plate extraction step;
an advertising content extracting step of extracting advertising content from the advertising database based on at least one of the vehicle information acquired in the vehicle information acquiring step or the customer information acquired in the customer information acquiring step;
an advertisement distribution start step for starting distribution of the advertisement content extracted by the advertisement content extraction step to the output unit based on the reception of the second signal ;
An advertisement delivery method comprising: A self-service refueling machine having an output unit for outputting an advertisement, and a refueling permit capable of communicating with the self-service refueling machine via a communication network and giving refueling permission to the self-service refueling machine according to an instruction from a self-service gas station staff. a device, a photographing device for photographing a vehicle being refueled from the self-service refueling machine, the self-refueling machine , the refueling permission device, and the photographing device, which are capable of communicating with each other via a communication network, and an advertisement extracted from an advertisement database An advertisement distribution program in an advertisement distribution system comprising an advertisement distribution device that distributes content to the self-service refueling machine,
The self-fueling machine is
a first signal transmission unit configured to transmit a first signal indicating a request for refueling to the refueling permitting device when a customer disengages the refueling nozzle hooked to the self-refueling machine;
a second signal receiver that receives a second signal indicating permission to refuel from the refueling permission device after transmission of the first signal;
with
In the refueling permission device,
causing the step of transmitting the second signal to the self-service fueling machine and transmitting the second signal to the advertisement distribution device based on the instruction of the staff;
to the advertisement distribution device,
a license plate extracting step of analyzing image information of the license plate of the vehicle photographed by the photographing device and extracting information of the license plate;
a vehicle information acquisition step of acquiring vehicle information associated with the license plate based on the license plate information extracted in the license plate extraction step;
a customer information acquisition step of acquiring customer information associated with the license plate based on the license plate information extracted in the license plate extraction step;
an advertising content extracting step of extracting advertising content from the advertising database based on at least one of the vehicle information acquired in the vehicle information acquiring step or the customer information acquired in the customer information acquiring step;
an advertisement distribution start step for starting distribution of the advertisement content extracted by the advertisement content extraction step to the output unit based on the reception of the second signal ;
Advertisement delivery program that runs

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