JP7154478B2 - Signage system and method for displaying content - Google Patents

Description

The present invention relates to a signage system and method for displaying content, and more particularly to a signage system and method for controlling display of content.

Digital signage that displays content on display devices such as liquid crystal display panels and projectors is becoming popular. With signage, the content to be displayed can be freely changed, and it is expected that high advertising effectiveness can be obtained by performing control that takes advantage of this advantage.
For example, digital signage for providing highly convenient information has been developed, as in Patent Document 1. Also, as in Patent Document 2, a system has been developed in which a display device is provided in an elevator car.

WO2015/159602 JP 2017-7818

As described above, some systems have a display device in the car of the elevator, and facility information, advertisements, etc. are displayed on the display device.
However, information such as advertising content displayed on these display devices may change over time, but it is not done in consideration of situations such as the behavior of passengers in elevators and the interests of passengers. It is often not useful information for passengers.

Accordingly, it would be desirable to provide a system and method for effectively providing in-elevator display content to passengers.

The present invention has been made in view of the above problems, and has the following features. That is, according to one feature of the present invention, there is provided a signage system including a display device installed in an elevator and a control section for controlling content to be displayed on the display device, wherein the control section A signage system is provided for controlling the content to be displayed on the display device in accordance with each of the ascending or descending destination directions.

In the present invention, the control unit outputs content to the display device based on a database that stores content associated with the destination direction of elevator ascending or descending and the floor or destination floor on which the passenger has boarded. It can also be controlled to be displayed.

In the present invention, if the destination direction of the elevator is the upward direction, the control unit displays content associated with the destination floor of the passenger on the display device based on the database, and displays the content associated with the destination floor of the passenger. is in the descending direction, it is also possible to control so that the content associated with the floor on which the passenger has boarded is displayed on the display device.

Further, in the present invention, the control unit displays content associated with the floor on which the passenger has boarded on the display device when the destination direction of the elevator is the ascending direction based on the database, When the destination direction of the elevator is the descending direction, it is also possible to control the content associated with the passenger's destination floor to be displayed on the display device.

According to another aspect of the present invention, there is provided a method of controlling content to be displayed on a display device installed in an elevator, wherein the destination floor selected as the destination by a passenger and the floor from which the passenger boarded are selected. obtaining information; obtaining information about the direction of up or down of the elevator; and based on the information of the direction of the elevator and the information of the destination floor or the floor from which the passenger boarded. determining content to display on the display device.

In the present invention, the step of determining the content determines the content to be displayed on the display device based on the information of the destination floor when the destination direction of the elevator is an ascending direction, and determines the content to be displayed on the display device based on the destination floor information. When the destination direction is the descending direction, it is also possible to determine the content to be displayed on the display device based on information on the floor on which the passenger has boarded.

Further, in the present invention, the step of determining the content determines the content to be displayed on the display device based on the information of the floor on which the passenger has boarded when the destination direction of the elevator is the ascending direction. When the destination direction of the elevator is the descending direction, the content to be displayed on the display device may be determined based on the destination floor information.

Also, the present invention may further comprise the step of determining the length of the content to be displayed on the display device based on the information of the destination floor and the passenger's boarding floor.

According to the present invention, it is possible to effectively provide passengers with display content in an elevator.

1 is a configuration diagram of a signage system that is an embodiment of the present invention; FIG. It is a configuration example of a database. It is a figure which shows the flowchart of the signage system which is one Embodiment of this invention. FIG. 10 illustrates an example of displaying content on a display device in an elevator;

[Outline of the signage system]
FIG. 1 shows a signage system 100 according to one embodiment of the invention.

The signage system 100 is configured to control content displayed on the display device 200 based on various information. The signage system 100 includes a display device 200 , a control section 300 , an information acquisition section 400 , a storage section 500 and a management server 600 .

The information acquisition unit 400 acquires information associated with the passenger's motion or the like. For example, when an elevator door is opened, information on whether or not there is a passenger who has boarded the elevator is determined and acquired by a sensor such as a predetermined camera, and information on the floor on which the passenger has boarded and the passenger obtains the destination floor information by pressing the destination floor button installed in the car of the elevator.

The storage unit 500 stores a program for realizing a process of displaying content on the display device 200 and various information that can be referred to when the program is executed. The storage unit 500 also has a database, and in the database, as will be described later, the destination direction of the elevator ascent or descent, the floor (departure floor) or destination floor from which the passenger has boarded, and content are stored. I remember it in relation to it.

The control unit 300 includes a processor and the like, and performs various processes by reading and executing programs and data stored in the storage unit 500 .

In this respect, the control unit 300 is configured to receive the determination information as to whether or not there is a passenger in the elevator from the information acquisition unit 400, and if there is a passenger in the elevator, the display device 200 While the power is turned on, when the passenger leaves the elevator, the power of the display device is controlled to be turned off.

The control unit 300 also obtains from the information acquisition unit 400 information on the floor (departure floor) on which the passenger has boarded and the destination floor obtained by the passenger pressing the button of the destination floor installed in the car of the elevator. is configured to receive information from The control unit 300 determines whether the elevator car is about to ascend or descend from the information on the departure floor and the destination floor. Based on the database of the storage unit 500, the control unit 300 associates information on the determined destination direction of the ascending or descending elevator and information on the floor (departure floor) or destination floor from which the passenger boarded, based on the database of the storage unit 500. The extracted content is extracted and provided to the display device 200 . In one embodiment, when it is determined that the elevator is going up, the control unit 300 acquires information on the destination floor of the passenger, and acquires content corresponding to the destination floor from the storage unit 500. While transmitting to the display device, when it is determined that the elevator descends, the information of the departure floor of the passenger is acquired, and the content corresponding to the departure floor is acquired from the storage unit 500 and transmitted to the display device 200. do.

In addition, the control unit 300 and the storage unit 500 may be arranged in the elevator car, or a part or all of the functions thereof may be arranged outside the elevator, and the display device 200 and the information acquisition unit may be controlled by wireless communication or the like. 400 may be configured to communicate.

The display device 200 is a liquid crystal display or the like installed in an elevator so as to display contents such as images and character information, and may be anything as long as it can display images and character information.

The management server 600 accesses the control unit 300 regularly or as needed to update various programs and data. For example, when the store configuration on each floor of a commercial facility changes, the contents in the database of the storage unit 500 can be updated via the control unit 300 so as to correspond to the changed configuration. The management server 600 may also be configured to collectively manage information for a plurality of elevator cars. In this case, the management server 600 may be configured to update various programs and data for each car.

[Database configuration example]
FIG. 2 shows a database within the storage unit 500 according to one embodiment of the present invention.
As shown in FIG. 2, the database stores the ascending or descending of the elevator, the destination floor or departure floor, and each content to be displayed on the display device in association with each other.

As shown in FIG. 2(a), when the elevator goes up, the destination floor and the content are stored in association with each other so that the content is specified by the destination floor, as shown in FIG. 2(b). When the elevator descends, the departure floor and the content are stored in association with each other so that the content can be identified by the departure floor.

For example, when an elevator goes up and the destination floor is the 9th floor, "up", "9th floor", and "contents E" are associated so that content E can be displayed as the corresponding content. are stored (Fig. (a)). Also, when the elevator descends and the departure floor is the ninth floor, "descend", "ninth floor", and "content E'" are displayed so that content E' can be displayed as corresponding content. They are associated and stored (Fig. (b)).

Each content corresponding to each floor is configured in the database so that suitable content can be displayed according to the ascending or descending of the elevator. In this regard, for example, if the entrance/exit of a commercial facility is on the first floor, the upward movement of the elevator is the movement toward the destination, and the downward movement of the elevator is the movement in which passengers leave the commercial facility and return. Considering this point, the database is constructed so that the content corresponding to each of the ascending and descending can be displayed. When the elevator descends, of course, there may be passengers who are not going to the exit floor such as the first floor but are going to the lower floors for the purpose of going to other shops in the commercial facility. However, in this example, it is assumed that the vehicle is often ridden on the assumption that it will return, compared to when it is ascending.

Thus, one of the features of the present invention is that the content displayed on the display device is used differently depending on whether the elevator is ascending or descending.

In this regard, when the elevator is going up, it is possible to display the content related to the "destination floor" under the prediction that it is going to the destination. In order to get people interested in the store on the floor where the passenger boarded, under the prediction that there will be a passenger, it is possible to display content related to the "floor where the passenger boarded (departure floor)". be done.

As a specific example of the database, an advertisement for an event sale held on the 9th floor is displayed as "content E" corresponding to "when the elevator is going up" and "when the destination floor is the 9th floor." You may make it select and register. On the other hand, for example, the next event on the 9th floor is defined as 'content E'' corresponding to 'when the elevator descends' and 'when the floor (departure floor) where the passenger got on is the 9th floor'. - Information related to sale/coupon information may be selected and registered.

Passengers usually have a limited amount of time in the elevator. Therefore, it may be possible to comprehend the time required for the passenger to arrive at the destination floor from the floor on which the passenger boarded, and to select/determine and present advertisement content having a length corresponding to that time. Also, if you get on from the 1st floor and go to the 20th floor, the advertisement should be of the same length. Considering that the required time is shorter than when going to the floor, the same type of content may be presented as a digest version.

Also, as shown in FIGS. 2(a) and 2(b), contents may be prepared for each floor. The same content may be prepared for a certain number of floors. For example, the database may be constructed by displaying equivalent content on the second to fifth floors and registering content corresponding to each floor on the tenth and higher floors.

As another example, if the display device is installed in an elevator in an apartment building, it is assumed that when the elevator goes up, people often get on from the first floor and go home. , relaxing contents, advertisements of services to be enjoyed at home, etc. may be selected. On the other hand, assuming that people often go out when the elevator descends, flyers from nearby stores, weather forecasts, train operation information, etc. may be selected as contents common to each floor on the assumption that they will go out. . In this way, it is possible to use different contents to be displayed on the display device depending on whether the elevator is ascending or descending and which floor the elevator is heading to.

[Display processing flow according to elevator operation]
Next, FIG. 3 shows a display processing flow in the signage system according to the present invention.
For simplicity of explanation, here is an example of the display processing flow of the signage system when a passenger boards from the 1st floor and heads for the 9th floor in a commercial facility, An example of the display processing flow of the signage system when heading is explained.

1. Example of Ascending Elevator First, an example of the display processing flow of the signage system when boarding from the 1st floor and going to the 9th floor will be described.

The system can be configured to start with the signage turned off when no one is in the elevator. Whether or not there is a passenger in the elevator can be determined by a sensor such as a predetermined camera.

Next, when the elevator door opens on the first floor, it is determined whether or not a passenger has boarded (S100). When the presence of the passenger is confirmed, the display device is powered on (S200). On the other hand, if the presence of a passenger is not confirmed, the power remains off.

In this state, the passenger presses the button of the destination floor to input the information of the destination floor (S300). In this example, when a passenger gets on the elevator on the 1st floor and presses the button for the 9th floor as the destination floor, the information that the floor (departure floor) when getting on is the 1st floor and the destination floor is the 9th floor are displayed. Information is obtained that there is It should be noted that when a plurality of passengers board and press buttons for a plurality of hierarchical floors, each floor pressed as a destination floor may be acquired as information.

Next, it is determined whether the elevator will ascend or descend from the information on the departure floor and destination floor (S400). In this example, since the departure floor is the 1st floor and the destination floor is the 9th floor, it is determined that the elevator is going up.

When it is determined that the elevator will go up, information on the destination floor of the passenger is obtained (S510), and content corresponding to the destination floor is obtained from the database and displayed on the display device (S600).

In this example, as shown in FIG. 4, "event sale held on the 9th floor" is acquired from the database as content corresponding to the case where the elevator is going up and the destination floor is the 9th floor. and display it on the display device.

If a plurality of floors are acquired as destination floors as information in S300, content corresponding to each destination floor is displayed in S600 until it stops at each of the floors pressed in order from the lower floor in the ascending direction. may be configured to display

When the entrance of a commercial facility is located on a lower floor such as the first floor, and one takes an elevator from there and heads for a higher floor, it is considered that he/she is heading to the destination floor with some purpose. Therefore, in the database, it is assumed that if the elevator is going up and the destination floor is the 9th floor, there is a possibility that the passenger may be interested in a shop somewhere on the 9th floor. , the information of "rise", "9th floor", and "event sale" are associated and stored so that information on the event sale held on the 9th floor can be displayed. Usually, commercial facilities are often configured so that there are stores of similar categories on the same floor, and in this example, passengers who are considered to be interested in the category on the 9th floor On the other hand, as content, it is possible to efficiently provide guidance on event sales related to the category, and encourage people to stop by the event sales.

2. Example of Descending Elevator Next, an example of the display processing flow of the signage system when boarding from the 9th floor and going to the 1st floor will be described.

When no one is in the elevator, the system starts with the signage turned off, and when the elevator door opens on the ninth floor, it determines whether a passenger has boarded (S100). Once the passenger's presence is confirmed, the signage system is powered on (S200).

In this state, the passenger presses the button of the destination floor to input the information of the destination floor (S300). In this example, when the passenger gets on the elevator at the 9th floor and presses the button for the 1st floor as the destination floor, the information that the floor (departure floor) when getting on is the 9th floor and the destination floor is the 1st floor are displayed. Information is obtained that there is When the elevator descends and passengers board the floors one after another and the button for the lower floor is pressed, each floor pressed as the destination floor may be acquired as information.

Next, it is determined whether the elevator will ascend or descend from the information on the departure floor and destination floor (S400). In this example, the departure floor is the 9th floor and the destination floor is the 1st floor, so it is determined that the elevator is descending.

If it is determined that the elevator will descend, the information on the passenger's departure floor is obtained (S5520), and the content corresponding to the departure floor is obtained from the database and displayed on the display device (S600).

In this example, as content corresponding to the case where the elevator descends and the departure floor is the ninth floor, "next event, sale, coupon information, etc. on the ninth floor" is acquired from the database and displayed on the display device. to display.

If a plurality of floors are acquired as destination floors in S300, content corresponding to each departure floor is displayed in S600 until it stops at each of the hierarchical floors pressed down in order from the upper floor. may be configured to display

If the entrance to the commercial facility is on a lower floor such as the 1st floor, and you take the elevator from the upper floor such as the 9th floor to go to the 1st floor as in this example, you will head to the 1st floor, which is the entrance floor, to return home. It is considered that there are relatively many cases where Therefore, in the database, it is assumed that when the elevator descends and the destination floor is the first floor, there is a relative possibility that passengers will return home, and the next visit rate will be improved. For the purpose of this, information such as "descending", "9th floor", "next event, sale, coupon information, etc." are associated and stored. In the case of this example, since the passenger is getting on the elevator from the 9th floor, it is assumed that the passenger has some interest in the store category on the 9th floor. , information on the next event, sale, coupon, etc. related to the category on the 9th floor can be efficiently provided, and it is possible to encourage customers to stop by the 9th floor of the commercial facility next time.

3. Modified Example In the above example, it is assumed that the passengers are heading to their destination when the elevator is going up, and that the passengers are leaving the commercial facility and returning when the elevator is going down.

However, even if it is a similar commercial facility, if the parking lot, which is the entrance and exit, is on the roof, the return direction is the ascending direction of the elevator. Therefore, when the parking lot is on the roof, the database is configured so that "up" and "departure floor" are linked, and "descent" and "destination floor" are linked. The configuration of the database may be such that the contents corresponding to each floor are exchanged between ascending and descending elevators.

Also, assuming an elevator installed in an apartment rather than a commercial facility, as an example of content, it is assumed that when the elevator is running in the upward direction, it is heading for a certain floor at home, and a video with a relaxing effect is displayed. Alternatively, content may be registered so as to display operation information of the nearest station and advertisements of nearby shops during outbound operation.

Generally, the time a passenger rides in an elevator at one time is quite short, but on the other hand, the inside of the elevator is a closed space, and the display inside the elevator car can easily attract attention even for a short time. , the advertising content displayed there can be likely to have an impact on passengers. In such a special environment, such as in an elevator, it is possible to selectively provide content in consideration of the intentions of passengers' actions, as in the present invention, instead of simply providing content to an unspecified number of people. It is extremely effective as a transmission tool.

As described above, an embodiment and examples of the signage system according to the present invention have been described, but the present invention is not limited to the above examples, and can be modified in various ways. It is easily understood that As long as they are within the scope of the matters described in each claim of the claims and their equivalents, they are naturally included in the technical scope of the present invention. The above example was for the case where the object has a shadow and steps, but this is only an example and the present invention is not limited to this specific example. .

The invention can be used to display on a display device installed in an elevator.

100 Elevator 200 Display Device 300 Control Unit 400 Information Acquisition Unit 500 Storage Unit 600 Management Server

Claims (4)

A signage system comprising a display device installed in an elevator and a control unit for controlling content displayed on the display device,
The control unit
controlling to display content on the display device based on a database that stores content associated with the floor from which the passenger got on the elevator or the destination floor;
displaying content associated with the passenger's destination floor on the display device when the passenger gets on the elevator from the doorway of the building;
When a passenger gets on an elevator with the destination of the entrance/exit of a building, controlling the content associated with the floor from which the passenger has boarded to be displayed on the display device;
signage system. 2. The signage system according to claim 1, wherein said control unit determines the length of said content to be displayed on said display device based on information on said destination floor and the floor on which said passenger has boarded. A method for controlling content to be displayed on a display device installed in an elevator, comprising:
obtaining information about a destination floor selected as a destination by a passenger and a floor from which the passenger boarded;
displaying content on the display device based on a database that stores content associated with the floor from which the passenger has boarded the elevator or the destination floor;
with
displaying content associated with the passenger's destination floor on the display device when the passenger gets on the elevator from the doorway of the building;
A method of controlling to display, on the display device, content associated with a floor on which a passenger has boarded, when the passenger is to board an elevator with the destination of a doorway of a building . 4. The method of claim 3 , further comprising determining the length of the content to be displayed on the display device based on the destination floor and the passenger's boarding floor information.

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