JP7021898B2 - Content creation support device, content creation support method, program - Google Patents

Description

The present invention relates to a content creation support device, a content creation support method, and a program.

There is an information notification system that notifies customers of various types of information (for example, Patent Document 1). In such an information notification system, it is possible to provide both information common to customers and individual information to customers. As a result, it is possible to provide individual information to the customer rather than being uniform. In Patent Document 1, it is possible to call attention or urge a user who has not seen the content of the notification to see the notification.

Japanese Unexamined Patent Publication No. 2004-030273

However, in the above-mentioned information notification system, even if the user sees the notification, it is important to have the user take action according to the notification content after seeing the notification content. In other words, when there is a possibility that there is a risk for the user, not only looking at the notification content but also having the information provider take action according to the notification content. , It will be a meaningful notification for the user.

The present invention has been made in view of such circumstances, and an object of the present invention is to provide a content creation support device, a content creation support method, and a program for generating content that makes it easy for an action according to a notification content to be executed. There is something in it.

In order to solve the above-mentioned problems, the present invention comprises a user characteristic information acquisition unit that acquires user characteristic information representing user characteristics, a type information acquisition unit that acquires type information indicating the type of content to be notified, and the above. Corresponds to the element storage unit that stores the elements corresponding to the risk when the action based on the content to be notified is associated with the user characteristic information and the type information, and the acquired user characteristic information and the type information. It has an element extraction unit that reads from the element storage unit and an output unit that outputs content including the extracted elements.

Further, the present invention is a content creation support method in a content creation support device, in which a user characteristic information acquisition unit acquires user characteristic information representing a user's characteristics, and a type information acquisition unit determines the type of content to be notified. Refer to the element storage unit that acquires the type information to be represented and stores the elements according to the risk when the element extraction unit does not perform the action based on the content to be notified in association with the user characteristic information and the type information. This is a content creation support method in which an element corresponding to the acquired user characteristic information and the type information is read from the element storage unit, and the output unit outputs content including the extracted element.

Further, the present invention is a program for operating the computer as the above-mentioned content creation support device, and is a program for making the computer function as each part included in the management device.

As described above, according to the present invention, according to the notification content and the user characteristic information, the content including the element corresponding to the risk when the action for the notification content is not performed is generated and output. As a result, it is possible to appeal the risk of not taking action on the notification content according to the characteristics of the user, and it is possible to urge the user to take action on the notification content.

It is a schematic block diagram which shows the structure of the content creation support system to which the content creation support apparatus by one Embodiment of this invention is applied. It is a figure explaining the case which the user characteristic information is classified based on the attribute of a user. It is a figure which shows an example of the element information stored in the element storage unit 103. It is a flowchart explaining the operation of the content creation support apparatus 10. It is a figure explaining an example of the notification content.

Hereinafter, the content creation support device according to the embodiment of the present invention will be described with reference to the drawings.
In the present embodiment, for example, when a notification source company notifies a notification destination user, it is assumed that a message is generated so that the user can easily take an action according to the notification content. To.
For example, if you want to encourage the user to re-examine the health checkup, or if you want the user to perform some procedure, simply send a notification to the user stating what you want the user to do. Even so, it is conceivable that the user suspends the action according to the notification content because it is troublesome or busy just by looking at the notification content. Then, even if the user can view the notification content, he / she will not be able to take action according to the notification content. If the user does not act according to the content of the notification, a risk may occur to the user himself / herself. For example, if you do not re-examine your health checkup, you will not be able to confirm that you have any problems with your physical health, and if you are not actually healthy, there is a risk that the symptoms will progress. Conceivable. Further, in the reminder notification, for example, in the case of notifying the reminder to return the rental item, if the user does not use the rental item but does not return it, the late fee unnecessary for the user increases. There is a risk. In addition, when a notification prompting the user to switch to a new service is given in the reminder notification, if the user does not switch to the new service, the user receives the service even though he / she wants to continue receiving the service when the current service ends. There is a risk that you will not be able to do it.

Here, the inventor has found that when an action is performed according to the content of the notification, it tends to be easy to have the action performed depending on the content of the message to be notified, depending on the attributes and characteristics of the user. .. Specifically, the degree of risk is different depending on the type of user. That is, the way of feeling differs depending on the degree of risk. Therefore, by classifying users according to the type that feels a sense of crisis based on the attributes and characteristics of the user, and deriving a message that provides (suitable) notification content according to each type that feels a sense of crisis. It has become possible to appropriately appeal risks to users. Here, as the message, an element of the notification content that makes it easy to perform an action according to the notification content can be obtained according to the attribute / characteristic of the user, and can be generated so as to include this element. The element may be any information that can be understood by the user, and for example, text data, graphic data, template information for laying out these text data and graphic data, and the like can be used. By generating and outputting the notification content based on the elements obtained in this way, it is possible to notify the user. As a method of output, for example, the content may be transmitted to the terminal device used by the user, or the notification content may be output as a printed matter printed on a print medium and shipped or handed to the user. ..

Next, a content creation support system to which the content creation support device is applied will be described. FIG. 1 is a schematic block diagram showing a configuration of a content creation support system to which a content creation support device according to an embodiment of the present invention is applied.
In the content creation support system 1, the content creation support device 10 and the requesting terminal device 20 are connected via a network 30, and a plurality of terminal devices (terminal devices 40A and 40B in FIG. 1) are connected to the network 30. Will be done.

The content creation support device 10 includes a user characteristic information acquisition unit 101, a type information acquisition unit 102, an element storage unit 103, an element extraction unit 104, and an output unit 105.
The user characteristic information acquisition unit 101 acquires user characteristic information representing the characteristics of the user.
As this user characteristic information, different information can be used according to the characteristics of the user, and for example, information representing a type that feels a sense of crisis, which is determined according to the attributes of the user, can be used. As the attribute of the user, for example, one or more of age (age), housing classification, marital status, gender, presence / absence of children, occupation, annual income, etc. can be used. Types that feel a sense of crisis may be classified in advance based on the attributes of the user, or may be classified at the required timing according to the classification rules.

FIG. 2 is a diagram showing an example of classification information when user characteristic information is classified based on user attributes. Here, an example is shown in which the attributes are classified by type using three items of gender age, annual household income, and occupation. For example, if the gender age is "male and female in their 20s", the annual household income is "less than XX million yen", and the occupation is "office worker", the type tends to prefer to spend time alone. Is presumed to have characteristics that tend to be higher than users of other attributes. In addition, if the gender age is "male in his 30s and 40s", the annual household income is "○ × 10,000 yen or more and less than × △ 10,000 yen", and the occupation is "company employee" or "self-employed", type. It is presumed that it has the characteristics of being a serious and conservative type. Then, for each of these classified types, type identification information from cluster 1 to cluster n is attached.
In FIG. 2, three attributes are used: gender, age, household income, and occupation, but items of other attributes may be used, and the number of items is 2 or less, or 4 or more. There may be.

The classification information as shown in this figure may be stored in advance in a predetermined storage area of the content creation support device 10. Then, such user characteristic information is obtained by having the requesting terminal device 20 transmit the attribute information of the user to be notified as the user characteristic information, and the content creation support device 10 receives the attribute information based on the received attribute information. The user characteristic information acquisition unit 101 may perform classification by referring to the classification information and acquire the classification result, or the identification information after the classification may be transmitted from the requesting terminal device 20 as the user characteristic information. The content creation support device 10 may receive the information.

The type information acquisition unit 102 acquires type information indicating the type of the content to be notified. The type information may be any information that allows the notification source (source) to identify the type of content to be notified to the notification destination. The type information includes, for example, health, rent, contract, and the like. "Health" is a type of notification that prompts a medical examination or re-examination, and "rental" is a notification to a person who has rented a real estate or goods (book, CD (compact disc), costume, etc.). It is a type related to the content, and "contract" is a type related to the content for notifying the contractor about the contract content. The notification in the present embodiment may be any one that notifies the user of the notification destination that some risk, demerit, etc. may occur in the future, and such risk or demerit is caused by any factor. Anything that can be classified based on the risk is sufficient.

The element storage unit 103 stores the elements corresponding to the risk when the action based on the content notified to the user is not performed in association with the user characteristic information and the type information.
FIG. 3 is a diagram showing an example of element information stored in the element storage unit 103. The element storage unit 103 stores different elements for each type information according to the type in which a sense of crisis is felt. Each type information is stored in the element storage unit 103 as element information, but in FIG. 3, a case where the type information is "health" will be described as an example.

In this figure, as the type information, clusters, attributes, and elements are stored for each type identification information (cluster 1 to cluster n). A cluster represents the content of the type that corresponds to the type identification information. Three attributes are used: gender, age, household income, and occupation, and represent the content of the attributes when classified based on the attributes of the user.
The element contains a message that represents an appealable risk depending on the type of crisis. The type that feels a sense of crisis is a type that expresses from what viewpoint it is easy to accept the risk and act easily, and in this embodiment, it is related to the user characteristic information. For example, when the user characteristic information is cluster 4, the user's characteristic tends to be highly conscious of not having an influence on the family due to the illness. Therefore, if the user becomes ill, the family tends to have a high awareness. Includes messages based on the perspective that they may have an impact on.

The message includes, for example, "language expression" expressed by a character string, "character attribute" including font, character modification, character size, etc. which are attributes to the language expression, and "figure" including figures and patterns instead of language. And so on. There may be one linguistic expression for each user characteristic information, but in this figure, there are two, "expression (No. 1)" and "expression (No. 2)". "Expression (1)" is a sentence expressed from the viewpoint of probability, and includes character strings such as "1 in 5 people corresponds" and "20 people in 100 people correspond". Is done. Here, the probability is the same as "20%", but the expression differs depending on the user characteristic information. For example, it is easier to recognize the risk and act if the user belonging to cluster 1 is expressed as "1 in 5 people is applicable" and the user belonging to cluster 3 is expressed as "20% of people are applicable". Is based on the tendency to cause.

In addition, two "expressions (2)" are stored for each user characteristic information, and include words that make it easier for the user to recognize the risk and take action according to the user's characteristics. .. For example, in cluster 4, there is a characteristic of the type of user who is worried that the illness will affect the family, so as "language expression (2)", "your health is important to you". It contains expressions such as "Please protect for the sake of others." By making it noticeable that harm to your health may affect your family, you will not be re-examined for your health examination. In such a case, it will affect the family, so it is possible to encourage the action of re-examination at an early stage.

"Character attribute" indicates an attribute for expressing a character string in a linguistic expression, and here, "character color and background color", "character color and underline", "monochrome expression", "icon", There is an "icon", and the attribute for expressing "linguistic expression" is defined by using any one of them. "Character color and background color" is information that defines the attributes of the character color and background color, taking the case where the linguistic expression is "please check" as an example. Here, for example, in cluster 4, the character color is yellow. Yes, the attribute indicating that the background color of the character is red is stored. "Text color and underline" is information that determines the attributes of the text color and underline, taking as an example the case where the linguistic expression is "This is an important notice". Here, for example, in cluster 1, the text color is red. The attribute indicating that the "important notice" part of the character string is underlined in red is stored.

"Monochrome expression" is an attribute when expressing a linguistic expression using two colors, white and black. One is when the characters are black and the character background is white, and the other is when the characters are white and the character background is black. There are two cases to do.
The "icon" is an attribute when expressed as an icon in which a character string and a figure are combined, and the character string used for the icon may be determined according to the user characteristic information, and the character string defined in the "language expression". May be different or may be the same.
The "icon" is an attribute when the character or figure in the "icon" is expressed as an icon with further decoration, and the character color, the outline shape of the figure, the background color, etc. are determined according to the user characteristic information. Has been done.

The "figure" is defined for each user characteristic information as a figure that can make it easier for the user to recognize the risk and take an action for the notification content. In this embodiment, a figure using the exclamation mark "!" Is shown, and the font and color of the exclamation mark, the background color, the outline of the background, and the like are defined. Here, a figure including an exclamation mark is given as an example, but if there is a possibility that the user can easily take action on the notification content, a question mark "?", A star-shaped "☆", or A double circle "◎" or the like may be used.

Such elements may be set based on the tendency to be more risk-aware and actionable, depending on the type of user represented by the user characteristic information. For example, when a certain notification is given, the relationship between the user who actually took action and the user who did not take action on the notification content is aggregated, and the relationship between the aggregation result and the user's attribute is analyzed. Element information can be created by obtaining the relationship between the element that was easy to actually take action on the notification content and the user characteristic information based on the user's attribute.

Further, such element information uses artificial intelligence to perform an action on the notification content (notification type) to the user by using the element included in the notification content and the result of whether or not the action is performed based on the notification content. A learning unit for learning elements that can be received may be configured, and element information may be created based on the learning result. Such a learning unit may be provided in the content creation support device 10. Further, the learning unit may be provided in the server device connected via the network 30, and the content creation support device 10 may obtain the learning result.
In addition to the above, the element information may include layout information that specifies the size of the area where each element is arranged and the position of the area where the element is arranged in the notification content.

The element extraction unit 104 reads out the elements corresponding to the acquired user characteristic information and the type information from the element storage unit. The element extraction unit 104 reads out elements according to the type in which a sense of crisis is felt, based on the user characteristic information and the type information.
The output unit 105 outputs the content including the extracted element. The content may be any output format that can notify the user who uses the terminal device 40, may be display content displayed on the display screen of the terminal device 40, or may be owned by the terminal device 40. The content may be printed on a print medium when notifying the user who is the person in writing.

Next, the operation of the above-mentioned content creation support device 10 will be described with reference to the flowchart of FIG.
The user characteristic information acquisition unit 101 of the content creation support device 10 acquires the user characteristic information (step S101). Here, when the user characteristic information acquisition unit 101 transmits the user characteristic information from the request source terminal device 20, the user characteristic information acquisition unit 101 acquires (receives) the transmitted user characteristic information and is notified from the request source terminal device 20. When the identification information for identifying the user is transmitted, the identification information of the transmitted user is acquired (received), and the user characteristic information corresponding to the acquired identification information of the user is stored in advance. Get from the storage area. This storage area may be provided in the content creation support device 10 as a storage unit, or may be acquired from a storage device provided outside the content creation support device 10. In such a storage area, the user identification information and the user characteristic information may be stored in association with each other.

Next, the type information acquisition unit 102 acquires the type information (step S102). For example, the type information can be acquired by receiving it from the requesting terminal device 20. For example, as type information, information indicating "re-examination of health examination" is acquired.

The element extraction unit 104 extracts the elements corresponding to the user characteristic information acquired by the user characteristic information acquisition unit 101 and the type information acquired by the type information acquisition unit 102 with reference to the element storage unit 103 (. Step S103). When the obtained user characteristic information is a user's attribute, the element extraction unit 104 classifies the user's type when classified based on the user's attribute according to a predetermined classification rule. Obtain the type identification information corresponding to the characteristic information. Further, when the element extraction unit 104 can directly acquire the type identification information as the user characteristic information, the element extraction unit 104 uses this type identification information. For example, when the user characteristic information is "cluster 4" and the type information is "re-examination of health diagnosis", the element extraction unit 104 can refer to the element information as shown in FIG. 3 to make a language. Extract "Protect your health for your loved one" as an expression, get the character attribute specified by "Text color and background color" as a character attribute, and add an exclamation mark as a figure. A figure that is included and is in line with the expression such as the background color used in the cluster 4 is acquired. Here, the case of acquiring one each from the language expression, the character attribute, and the figure has been described, but any one may be used, and a plurality of elements may be used in any of the items of the language expression, the character attribute, and the figure. You may try to get it. For example, both "expression (1)" and "expression (2)" may be used, or the linguistic expression may be expressed using the "character color and underline" attribute of the character attribute. , The icon shown in "icon" can also be used.

The output unit 105 creates content based on the elements extracted by the element extraction unit 104 (step S104). As the content, when the content of the notification is "re-examination of health examination", there is a common element that is common regardless of the user characteristic information, and other information that differs depending on the user characteristic information is included. As a common element, a message such as "As a result of the health examination, a re-examination was required, but I have not been examined yet." Is included as an element. Then, as a message according to the user characteristic information, for the user who is the user characteristic information of the cluster 4, the linguistic expression "Your health for your important person" in the element extracted in step 103 is given. "Please observe." Is described next to the common element, and the element that the character string "Please check" is shown in yellow and the background of the character string is shown in red is a part of the content. It is added to (for example, the upper left of the content), and the element obtained as a figure is also added to a part of the content (for example, near the character string of "Please confirm"). The rules for laying out these elements in the content may be predetermined, or may be determined as layout information for each user characteristic information as element information.

Then, the output unit 105 transmits the generated content to the terminal device 40 of the notification destination as the content (step S105). The output unit 105 may describe and transmit the generated content in the body of the e-mail to the terminal device 40, for example.
Upon receiving this e-mail, the terminal device 40 displays the notification content on the screen according to an instruction from the user who opens the e-mail. As a result, the user can more easily recognize the high risk of not undergoing the re-examination of the health examination by checking the message containing the expression according to his / her characteristics, and the re-examination of the health examination can be performed. By imagining the effects that may occur to the family, etc. if they do not undergo the examination, it becomes easier to make a decision to re-examine the health examination, and it becomes easier to actually start the action to undergo the re-examination of the health examination.

In this way, since the content creation support device 10 can extract the elements corresponding to the user characteristic information, it is possible to support the creation of the content to be the notification content and generate the content according to the user characteristic. Can be notified to the user. As a result, it is possible to select and notify a message that resonates with the sense of crisis of the user to be notified, and it is possible to appropriately appeal to the user the risk of not taking action based on the content of the notification. This makes it easier for the user to start the action corresponding to the notification content without suspending it.

FIG. 5 is a diagram illustrating an example of notification content.
In this figure, the relationship between the user characteristic information, the point at which the user belonging to the user characteristic information feels a sense of crisis, the expression corresponding to the user characteristic information, and the character string according to the user characteristic information is shown. ..
For example, users who belong to a cluster of "types worried about old age" as user characteristic information are classified as having a tendency to feel a sense of crisis about the situation of performing "hospitalization or surgery". Also, for users who belong to the "old age worried type" cluster, the exclamation mark is placed inside the triangle, the inside of the triangle is yellow, and the exclamation mark and the outline of the triangle are red. A certain figure corresponds. In addition, as an icon (treatment), the character string of "important" is expressed in red inside the red double border, and the background of the character is set to white. In addition, the character string "This is an important notice" is set to dark blue, the part of the character string "Important notice" is set to bold, and the yellow underline is set. In addition, as a character string according to the user characteristic information, a character string "It is necessary to check before there is a symptom" is set. In addition, even when the user characteristics are "home is the first type", "ambitious type", etc., expressions and character strings corresponding to the respective user characteristic information are set. For example, if the ambitious type is notified with a message with the string "Your age is the most likely to get this disease" in the content, you may not be able to maintain your health. By noticing the risk of not being able to achieve the same level of work performance as a user in a similar position in the same age group in the workplace, it becomes easier to make a decision to undergo a re-examination of a health examination.

In the above-described embodiment, the content generated when the type information is "health" has been described with reference to specific examples. As the type information, in the case of "rental", a message may be generated according to the user characteristic information so as to be aware of the risk that occurs when the rented property (or goods) is not returned. In this case, for users who belong to the type that is more likely to feel a sense of crisis as a risk if the number of days past the return deadline is notified, the result of counting the number of days after the return deadline is included as an element saves money. For users who belong to the type with high awareness, an explanation of how much late fees will be incurred may be included as an element. As a result, the user becomes more conscious of returning the product as soon as possible, and the behavior of returning the product can be encouraged. Further, when the type information is "contract", if the contract is not renewed, a message may be generated according to the user characteristic information so as to be aware of the risk of what will happen. .. In this case, for example, if the procedure for switching from the current contract to the new service is not performed, the conservative type user should include an explanation that there is a risk that the service will not be available as an element. For users who want to save money, it takes more time to subscribe to the service after the new service starts than to switch to the new service because the number of documents to be submitted increases. It may be included as.
By doing so, even if the notification content is various, the user can take the risk of not taking action on the notification content by generating the content including the element corresponding to the notification content and the user characteristic information. It is possible to appeal according to the characteristics of the notification content, and it is possible to encourage the user to take action on the content of the notification.

Each part of the content creation support device 10 in the above-described embodiment may be realized by a computer. In that case, a program for realizing this function may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by a computer system and executed. The term "computer system" as used herein includes hardware such as an OS and peripheral devices. Further, the "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, or a CD-ROM, and a storage device such as a hard disk built in a computer system. Further, a "computer-readable recording medium" is a communication line for transmitting a program via a network such as the Internet or a communication line such as a telephone line, and dynamically holds the program for a short period of time. It may also include a program that holds a program for a certain period of time, such as a volatile memory inside a computer system that is a server or a client in that case. Further, the above program may be for realizing a part of the above-mentioned functions, and may be further realized for realizing the above-mentioned functions in combination with a program already recorded in the computer system. It may be realized by using a programmable logic device such as FPGA (Field Programmable Gate Array).

Although the embodiments of the present invention have been described in detail with reference to the drawings, the specific configuration is not limited to this embodiment, and includes designs and the like within a range that does not deviate from the gist of the present invention.

1 Content creation support system 10 Content creation support device 20 Requester terminal device 30 Network 40, 40A, 40B Terminal device 101 User characteristic information acquisition unit 102 Type information acquisition unit 103 Element storage unit 104 Element extraction unit 105 Output unit

Claims (4)

The user characteristic information acquisition unit that acquires user characteristic information that represents the type that feels a sense of crisis, which can be divided according to the viewpoint from which the risk is recognized and easy to act .
The type information acquisition unit that acquires type information that indicates the type of content to be notified, and
An element storage unit that stores an element based on the point at which the sense of crisis is felt according to the type, which is an element according to the risk when the action based on the content to be notified is not performed, in association with the user characteristic information and the type information. When,
An element extraction unit that reads out an element corresponding to the acquired user characteristic information and the type information according to the type that feels a sense of crisis from the element storage unit.
An output section that outputs content that includes the extracted elements,
Content creation support device with. The content creation support device according to claim 1 , wherein the element includes a message representing a risk that can be appealed according to the type that feels a sense of crisis. It is a content creation support method in the content creation support device.
The user characteristic information acquisition department acquires user characteristic information that represents the type that feels a sense of crisis, which is divided according to the viewpoint from which the risk is recognized and it is easy to act .
The type information acquisition unit acquires the type information indicating the type of the content to be notified, and
The element extraction unit is an element according to the risk when the action based on the content to be notified is not performed, and the element based on the point at which the sense of crisis is felt according to the type is associated with the user characteristic information and the type information. With reference to the element storage unit to be stored, the element corresponding to the acquired user characteristic information and the type information and corresponding to the type in which the sense of crisis is felt is read from the element storage unit.
A content creation support method in which the output unit outputs content that includes the extracted elements. A program for operating a computer as the content creation support device according to claim 1 or 2 , wherein the computer functions as each part included in the content creation support device.

Images