JP2019075001A - Content creation support device, content creation support method, and program - Google Patents

Abstract

To provide a content creation support device that generates content that is easy to execute an action according to notification contents.SOLUTION: The content creation support device comprises a user characteristic information acquisition unit configured to acquire user characteristic information representing characteristics of a user, a type information acquisition unit configured to acquire type information representing the type of contents to be notified, an element storage unit configured to store an element according to a risk in the case of not performing the action based on the contents to be notified in association with the user characteristic information and the type information, an element extraction unit configured to read out from the element storage unit an element corresponding to the acquired user characteristic information and the type information, and an output unit configured to output content including the extracted element.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a content creation support device, a content creation support method, and a program.

  There is an information notification system for notifying a customer of various information (for example, Patent Document 1). Such an information notification system can provide both information common to the customer and individual information to the customer. This makes it possible to provide individual customers with information that is not uniform. In Patent Document 1, a warning or reminder can be given to have a user who has not seen the notification content watch the notification.

JP, 2004-030273, A

  However, in the above-described information notification system, even if the user sees the notification, it is important to have the user perform the action according to the notification content after having the user look at the notification content. That is, when the user is in a situation where risk is likely to occur, not only viewing the notification content but also having the user perform an action according to the notification content also causes the information provider to The notification is meaningful to the user.

  The present invention has been made in view of such circumstances, and an object thereof is to provide a content creation support device, content creation support method, and program for generating content that is easy to receive an action according to notification content. It is.

  In order to solve the problems described above, the present invention provides a user characteristic information acquisition unit that acquires user characteristic information that represents the characteristics of a user, a type information acquisition unit that acquires type information that indicates the type of content to be notified, An element storage unit which stores an element according to a risk when the action based on the content to be notified is not performed in association with the user characteristic information and the type information, and corresponds to the acquired user characteristic information and the type information It has an element extraction unit to read out from the element storage unit, and an output unit to output content including the extracted element.

  The present invention is the content creation support method in the content creation support apparatus, wherein the user characteristic information acquisition unit acquires user characteristic information representing the characteristic of the user, and the type information acquisition unit notifies the type of the content to be notified. The type information to be represented is acquired, and the element extraction unit refers to the element storage unit that stores the element corresponding to the risk when the action based on the notified content is not performed in association with the user characteristic information and the type information, The content creation support method may read out an element corresponding to the acquired user characteristic information and the type information from the element storage unit, and an output unit may output a content including the extracted element.

  Further, the present invention is a program for operating a computer as the above-described content creation support device, and is a program for causing the computer to function as each unit included in the management device.

  As described above, according to the present invention, the content including the element corresponding to the risk when not performing the action on the notification content is generated and output according to the notification content and the user characteristic information. This makes it possible to appeal the risk in the case of not performing the action on the notification content according to the characteristics of the user, and to urge the user to execute the action on the notification content.

FIG. 1 is a schematic block diagram showing a configuration of a content creation support system to which a content creation support device according to an embodiment of the present invention is applied. It is a figure explaining the case where user characteristic information is classified based on a user's attribute. FIG. 6 is a diagram showing an example of element information stored in an element storage unit 103. 5 is a flowchart for explaining the operation of the content creation support device 10. It is a figure explaining an example of the contents of a notice.

Hereinafter, a content creation support apparatus according to an embodiment of the present invention will be described with reference to the drawings.
In this embodiment, for example, when notifying a user who is a notification destination from a company that is a notification source, it is assumed that a message is generated that makes it easy for the user to take action according to the content of the notification. Ru.
For example, when prompting the user to conduct a re-examination of a medical checkup, or when performing a reminder to perform some procedure by the user, the user simply sends the user a notification describing the content to be performed. Even if the user sees the content of the notification, it is possible that the user holds the action according to the content of the notification because it is troublesome or busy. Then, even if the user is allowed to view the notification content, the user can not receive an action according to the notification content. If the user does not act in accordance with the content of such a notification, the user may be at risk. For example, if you do not re-examine the health check, you can not confirm whether there is a problem with your physical health, and if you are not actually healthy, there is a risk that the symptoms will progress. Conceivable. Also, in the reminder notice, for example, in the case of notifying a reminder to return a rental item, if the user does not use the rental item but continues not to return, the unnecessary overdue charge for the user increases. There is a risk. In addition, when notification to urge a switch to a new service is given in a reminder notice, if a switch to a new service is not made, the user receives the service regardless of wanting to receive the service when the current service is finished. There is a risk that you will not be

  Here, the inventor has found that depending on the user's attributes, characteristics, etc., there is a tendency for the user to be more likely to carry out the action depending on the content of the message to be notified. . Specifically, depending on the type of user, the degree of crisis about risk is different. In other words, the way of feeling differs depending on the degree of risk. Therefore, users are classified according to the type that feels a crisis based on the user's attributes and characteristics, and a message is derived that brings out (suitable) notification content that is in line with the type that feels each crisis. It became possible to appeal the risk appropriately to the user. Here, as the message, it is possible to obtain an element of notification content that is easy to receive an action according to the notification content according to the user's attribute / characteristic, and generate this element so as to be included. The element may be any information that can be understood by the user. For example, text data, graphic data, template information for laying out the text data and graphic data, and the like can be used. It is possible to notify the user by generating and outputting the notification content based on the element obtained in this manner. As an output method, for example, the content may be transmitted to a terminal device used by the user, or the notification content may be output as a printed matter printed on a print medium, and this may be shipped or handed to the user. .

Next, a content creation support system to which the content creation support device is applied will be described. FIG. 1 is a schematic block diagram showing a configuration of a content creation support system to which a content creation support device according to an embodiment of the present invention is applied.
In the content creation support system 1, the content creation support device 10 and the request source terminal device 20 are connected via the network 30, and a plurality of terminal devices (terminal devices 40A and 40B in FIG. 1) are connected to the network 30. Be done.

The content creation support device 10 includes a user characteristic information acquisition unit 101, a type information acquisition unit 102, an element storage unit 103, an element extraction unit 104, and an output unit 105.
The user characteristic information acquisition unit 101 acquires user characteristic information representing the characteristic of the user.
Although this user characteristic information can use different information according to the user's characteristic, for example, it is possible to use information representing a type that senses a sense of crisis determined according to the user's attribute. The attributes of the user may be, for example, one or more of age (age), housing classification, marital status, gender, presence or absence of children, occupation, annual income, and the like. The type in which a sense of crisis is felt may be classified in advance based on the attribute of the user, or may be classified at a necessary timing according to a classification rule.

FIG. 2 is a diagram showing an example of classification information when the user characteristic information is classified based on the attribute of the user. Here, an example is shown in the case where the attributes are classified according to type using three items of gender, household annual income, and occupation. For example, if the gender age is "20's male and female", the household annual income is "less than xxx yen", and the occupation is "company employee", the type tends to prefer to spend 1 hour Is estimated to have a characteristic that tends to be higher than users of other attributes. In addition, if the gender age is "male in their thirties and forties", the household annual income is "more than or equal to 10,000 yen to less than 10,000 yen", and the occupation is "company employee" or "self-employed," type It is presumed that the characteristic is a serious and conservative type. Then, type identification information of cluster 1 to cluster n is attached to each of the classified types.
In addition, in this FIG. 2, although the attribute used three items of sex age, household annual income, and occupation, you may use the item of another attribute, and the number of items is two or less, or four or more. It may be.

  The classification information as shown in this figure may be stored in advance in a predetermined storage area of the content creation support device 10. Then, such user characteristic information is sent from the request source terminal device 20 as the user characteristic information of the attribute information of the user of the notification destination, and the content creation support device 10 receives this, based on the received attribute information. The user characteristic information acquisition unit 101 may perform classification by referring to the classification information and acquire a classification result, or the identification information after classification is transmitted from the request source terminal device 20 as user characteristic information. , And the content creation support device 10 may receive it.

  The type information acquisition unit 102 acquires type information indicating the type of content to be notified. The type information may be any information as long as the notification source (transmission source) can identify the type of content to be notified to the notification destination. The type information includes, for example, health, rental, and contract. "Health" is a type related to notification to prompt examination and re-examination of health examination, and "rental" notifies persons who borrowed real estate and goods (book, CD (compact disc), clothes, etc.) The type is a type related to content, and the “contract” is a type related to content for notifying a contractor of the content of the contract. The notification in the present embodiment is only required to notify that the user who is the notification destination is in a situation where some risk, demerit, etc. may occur in the future, and such a risk or demerit is caused by any factor. What is necessary is just to be able to classify based on heel.

The element storage unit 103 stores, in association with the user characteristic information and the type information, an element according to the risk when the action based on the content notified to the user is not performed.
FIG. 3 is a diagram showing an example of element information stored in the element storage unit 103. As shown in FIG. The element storage unit 103 stores different elements for each type information according to the type in which a sense of crisis is felt. The element storage unit 103 stores each of the type information as element information. In FIG. 3, the case where the type information is “health” will be described as an example.

In this figure, in the type information, clusters, attributes and elements are stored for each type identification information (cluster 1 to cluster n). A cluster represents the content of the type corresponding to the type identification information. Three attributes, sex age, household annual income, and occupation, are used as attributes, and represent the content of the attributes when classified based on the attributes of the user.
The elements include a message representing an appealable risk according to the type of feeling of crisis. The type of feeling a sense of crisis is a type that represents in what point of view it is easy to accept a risk and to act, and in this embodiment, is related to user characteristic information. For example, in the case where the user characteristic information is cluster 4, the user characteristic tends to be highly conscious that it is desired to prevent the influence of the sickness on the family, and therefore if the sickness becomes temporary Includes messages based on the perspective that impacts can occur.

  As the message, for example, a "language expression" expressed by a character string, a font which is an attribute to the language expression, a "character attribute" including character modification, a character size, etc. Etc. The linguistic expression may be one for each user characteristic information, but in this figure, there are two, "expression (1)" and "expression (2)". “Expression (1)” is a sentence expressed from the perspective of probability, and includes strings such as “1 in 5 corresponds” and “20 in 100”. Be Here, although the probability is "20%" is the same, the expression is different depending on the user characteristic information. For example, it is easier to recognize the risk if the user belonging to cluster 1 is expressed as “1 in 5 persons” and the user belonging to cluster 3 is “20% of people corresponds”. It is based on being prone to

  In addition, two “expressions (2)” are stored for each user characteristic information, and include words that are easy to be recognized risk and easy to take action according to the characteristic of the user . For example, in cluster 4, there are characteristics of users who are concerned that a disease may cause an influence on a family, so as "language expression (part 2)", "your health is important to you" Please do not receive a re-examination of the health checkup by making the contents such as “please protect for people.” And so on that the health hazard may cause an impact on the family. If this happens, it will be possible to encourage action to retest early as it affects the family.

  "Character attribute" indicates an attribute for expressing a character string in linguistic expression, and here, "character color and background color", "character color and underline", "monochrome expression", "icon", There is an "icon (ashirai)", and one of them is used to define an attribute for expressing "language expression". "Text color and background color" is information that defines the attributes of the text color and the background color, for example, in the case where the language expression is "please check", and here, for example, in cluster 4, the text color is yellow. There is stored an attribute indicating that the background color of the character is red. "Text color and underline" is information that defines the text color and the underline attribute, for example, in the case where the language expression is "This is an important announcement", and here, for example, in cluster 1, the text color is red. And an attribute indicating that the "important notice" portion of the character string is underlined in red is stored.

"Monochrome expression" is an attribute when expressing the language expression using two colors of white and black, and when the character is black and the character background is white, the character is white and the character background is black. There are two cases.
"Icon" is an attribute in the case of expressing a character string and a graphic as a combined icon, and the character string used for the icon may be determined according to the user characteristic information, and the character string defined in "language expression" And may be the same or different.
"Icon" is an attribute in the case of expressing it as an icon obtained by adding further decoration to the characters or figures in the "icon", and the character color, the outline shape of the figure, the background color etc. are determined according to the user characteristic information. It is done.

  The “graphic” is defined for each user characteristic information, which can facilitate the recognition of a risk or the action on the notification content. In this embodiment, a figure using an exclamation mark "!" Is shown, and the font and color of the exclamation mark, the background color, the outline of the background, and the like are defined. Here, a figure including an exclamation mark is given as an example, but if there is a possibility that the user can easily perform an action on the notification content, a question mark “?”, A star “☆”, or A double circle "◎" or the like may be used.

  Such an element may be set based on the fact that it is easier to recognize the risk and tends to take action according to the type of user represented by the user characteristic information. For example, when a certain notification is given, the relationship between the user who actually performed the action and the user who did not actually perform the notification is counted, and the relationship between the counted result and the attribute of the user is analyzed. Elemental information can be created by obtaining the association between an element that is likely to cause an action to actually take place with respect to notification content and user characteristic information based on the attribute of the user.

In addition, such element information performs action on the notification content (notification type) to the user using artificial intelligence, using the element included in the notification content and the result of whether or not the action was performed based on the notification content. A learning unit may be configured to learn an element that can be received, and element information may be created based on the learning result. Such a learning unit may be provided in the content creation support device 10. Also, the learning unit may be provided in a server device connected via the network 30, and the content creation support device 10 may obtain the learning result.
The element information may include layout information for specifying the size of the area in which each element is arranged, and the position of the area in the notification content in which the element is arranged, in addition to the above.

The element extraction unit 104 reads an element corresponding to the acquired user characteristic information and type information from the element storage unit. The element extraction unit 104 reads out an element according to the type in which a sense of crisis is felt, based on the user characteristic information and the type information.
The output unit 105 outputs the content including the extracted element. The content may be any output format that can notify a user who uses the terminal device 40, and may be the display content displayed on the display screen of the terminal device 40, or may be owned by the terminal device 40. The content may be printed on a print medium at the time of notifying the user who is the person in writing.

Next, the operation of the above-described content creation support apparatus 10 will be described using the flowchart of FIG.
The user characteristic information acquisition unit 101 of the content creation support device 10 acquires user characteristic information (step S101). Here, when the user characteristic information is transmitted from the request source terminal device 20, the user characteristic information acquisition unit 101 acquires (receives) the transmitted user characteristic information, and the notification target object device 20 transmits the user characteristic information. When identification information for identifying the user of is transmitted, the transmitted identification information of the user is acquired (received), and user characteristic information corresponding to the acquired identification information of the user is stored in advance. Acquire from the storage area. The storage area may be provided as a storage unit in the content creation support apparatus 10, or may be acquired from a storage device provided outside the content creation support apparatus 10. In such a storage area, user identification information and user characteristic information may be stored in association with each other.

  Next, the type information acquisition unit 102 acquires type information (step S102). For example, the type information can be acquired by receiving from the request source terminal device 20. For example, information indicating “reexamination of health checkup” is acquired as type information.

  The element extraction unit 104 extracts an element corresponding to the user characteristic information acquired by the user characteristic information acquisition unit 101 and the type information acquired by the type information acquisition unit 102 with reference to the element storage unit 103 (see FIG. Step S103). When the obtained user characteristic information is an attribute of the user, the element extraction unit 104 classifies the type of the user in the case of classification based on the attribute of the user according to a predetermined classification rule, thereby the user Obtain type identification information corresponding to the characteristic information. Further, when the type identification information can be directly acquired as the user characteristic information, the element extraction unit 104 uses this type identification information. For example, when the user characteristic information is “cluster 4” and the type information is “reexamination of health checkup”, the element extraction unit 104 refers to the element information as shown in FIG. Extract "Please protect your health for your loved ones" as expression, get character attribute specified in "Character color and background color" as character attribute, exclamation mark as figure A figure that is a figure that is included and is in line with a representation such as a background color used in the cluster 4 is obtained. Here, the case of acquiring one each from the language expression, the character attribute, and the figure has been described, but any one may be used, and a plurality of elements in any item of the language expression, the character attribute, and the figure You may get it. For example, both “representation (1)” and “representation (2)” may be used, and the language expression is expressed using the “character color and underline” attribute of the character attribute. , The icon shown in "icon" can also be used.

  The output unit 105 creates content based on the element extracted by the element extraction unit 104 (step S104). As the content, when the notification content is “reexamination of health checkup”, there is a common element in common regardless of the user characteristic information, and in addition, information different depending on the user characteristic information is included. Common elements include messages such as “The re-examination was necessary as a result of the health check, but have not been received yet.” As an element. Furthermore, for the user who is the user characteristic information of the cluster 4 as a message according to the user characteristic information, the language expression in the element extracted in the step 103 “for your important person of your health” Please note that "Please follow" is written next to the common element, and the text "Please confirm" is represented in yellow and the element whose background is shown in red is part of the content. An element added as a figure (for example, at the upper left of the content) and obtained as a figure is also added to a part of the content (for example, the vicinity of the string "Please confirm"). The rules for laying out these elements in the content may be determined in advance, or may be determined as layout information for each user characteristic information as element information.

Then, the output unit 105 transmits the generated content as content to the terminal device 40 of the notification destination (step S105). For example, the output unit 105 may describe and transmit the generated content in the text of the electronic mail to the terminal device 40.
When receiving the e-mail, the terminal device 40 displays the notification content on the screen according to the instruction from the user opening the e-mail. This makes it easier for the user to recognize the high risk of not receiving reexamination of the medical checkup by confirming the message including the expression corresponding to his / her characteristics, and also allows the user to check the health checkup again. By imaging the effects that may occur on a family etc. when not receiving an examination, it becomes easy to make a decision to reexamine the medical examination, and it becomes easy to start the action to receive the actual reexamination of the medical examination.

  As described above, since the content creation support device 10 can extract an element according to user characteristic information, it is possible to support creation of content to be notification content, and generate content according to user characteristics. Users can be notified. As a result, it is possible to select and notify a message that resonates with the sense of crisis of the notification target user, and it is possible to appropriately appeal the user's risk when the action based on the notification content is not performed. As a result, it is possible to make it easier for the user to start the action corresponding to the notification content without holding it.

FIG. 5 is a diagram for explaining an example of notification contents.
In this figure, a relationship among user characteristic information, a point at which a user belonging to the user characteristic information feels a sense of crisis, an expression according to the user characteristic information, and a character string according to the user characteristic information is shown. .
For example, users belonging to a cluster of “the type that is concerned about old age” as user characteristic information are classified as having a tendency to feel a sense of crisis with respect to a point in which “hospitalization or surgery” is performed. In addition, exclamation marks are placed inside the triangle as an expression for users who belong to the “Grows worry type” cluster, the inside of the triangle is yellow, and the exclamation mark and the outline of the triangle are red. A certain figure corresponds. In addition, as the icon (ashirai), the character string of "important" is expressed in red inside the red double border, and the character background is set to white. In addition, after the text "This is an important notice" is set to amber, the portion of the text "Important notice" is set to bold and a yellow underline is set. In addition, as a character string according to the user characteristic information, a character string “It is necessary to check from before there is a symptom” is set. In addition, even when the user characteristic is “first type of home”, “ambitioner type”, etc., an expression or a character string according to each user characteristic information is set. For example, in the case of the ambitioner type, when the content of the message “Your age is the most likely to suffer from this disease.” Is included in the content and notified, the health status can not be maintained. In addition, it becomes easier to make a decision to undergo a re-examination of the health check by noticing the risk that it will not be possible to achieve the same level of business results as users in similar positions in the work place.

In the embodiment described above, the content generated when the type information is "health" has been described by giving a specific example. As the type information, in the case of “lease”, a message may be generated according to the user characteristic information to make the user aware of the risk that arises when the property (or article) being leased is not returned. In this case, for users who belong to a type in which it is easy to feel the risk as a risk if notifying the number of days after the return due date includes the result of counting the number of days after the return due date is included as an element, saving money. For a user who belongs to a type having a high desire to do so, a description may be included as an element of how much the late fee will occur. As a result, the user's awareness to return quickly can be enhanced, and an action to return can be promoted. In addition, when the type information is “contract”, a message may be generated according to the user characteristic information so as to be aware of the risk on what to do if the contract is not renewed. . In this case, for example, if you do not perform the procedure to switch from the current contract to a new service, a conservative type user should include as an element an explanatory note that there is a risk that the service will not be available. For the type of users who want to save on the description, it is more time-consuming to switch to a new service, it takes more time to submit a new service after starting a new service because the number of submissions will increase. It may be included as
By doing this, even if the content of the notification varies, the user is given the risk of not acting on the content of the notification by generating the content including the element corresponding to the content of the notification and the user characteristic information. It is possible to appeal according to the characteristics of and to prompt the user to act on the notification content.

  Each part of the content creation support device 10 in the above-described embodiment may be realized by a computer. In that case, a program for realizing this function may be recorded in a computer readable recording medium, and the program recorded in the recording medium may be read and executed by a computer system. Here, the “computer system” includes an OS and hardware such as peripheral devices. The term "computer-readable recording medium" refers to a storage medium such as a flexible disk, a magneto-optical disk, a ROM, a portable medium such as a ROM or a CD-ROM, or a hard disk built in a computer system. Furthermore, “computer-readable recording medium” dynamically holds a program for a short time, like a communication line in the case of transmitting a program via a network such as the Internet or a communication line such as a telephone line. It may also include one that holds a program for a certain period of time, such as volatile memory in a computer system that becomes a server or a client in that case. Further, the program may be for realizing a part of the functions described above, or may be realized in combination with the program already recorded in the computer system. It may be realized using a programmable logic device such as an FPGA (Field Programmable Gate Array).

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design and the like within the scope of the present invention.

1 content creation support system 10 content creation support device 20 request source terminal device 30 network 40, 40A, 40B terminal device 101 user characteristic information acquisition unit 102 type information acquisition unit 103 element storage unit 104 element extraction unit 105 output unit

Claims (5)

A user characteristic information acquisition unit that acquires user characteristic information representing a characteristic of the user;
A type information acquisition unit that acquires type information representing the type of content to be notified;
An element storage unit that stores an element according to a risk when the action based on the content to be notified is not performed in association with the user characteristic information and the type information;
An element extraction unit that reads out from the element storage unit corresponding to the acquired user characteristic information and the type information;
An output unit that outputs content including the extracted element;
Content creation support apparatus having: The user characteristic information is information that represents a type that feels a sense of crisis, which is determined according to the attribute of the user,
The element storage unit stores, for each of the type information, an element based on a point at which the sense of crisis is felt according to the type.
The content creation support device according to claim 1, wherein the element extraction unit reads an element according to a type in which the sense of crisis is felt based on the user characteristic information and the type information. The content creation support device according to claim 2, wherein the element includes a message representing a risk that can be appealed according to the type of feeling of crisis. A content creation support method in a content creation support device, comprising:
The user characteristic information acquisition unit acquires user characteristic information representing the characteristic of the user,
The type information acquisition unit acquires type information indicating the type of content to be notified,
The element extraction unit refers to the element storage unit that stores the element according to the risk when the action based on the notified content is not performed in association with the user characteristic information and the type information, and the acquired user characteristic information Read out from the element storage unit an element corresponding to the
A content creation support method, wherein an output unit outputs content including an extracted element.   It is a program for operating a computer as a content creation assistance apparatus of any one of Claim 1 to 3, Comprising: The program for functioning the said computer as each part with which the said content creation assistance apparatus is provided. .

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