JP6982526B2 - Programs, terminal device control methods, and providing devices - Google Patents

Description

The present invention relates to a program, a control method for a terminal device, and a providing device.

Conventionally, in terminal devices such as smartphones, tablet terminals, and personal computers, a standard called "viewable" has been used as a standard for recognizing that content (image) such as an advertisement has been viewed. The viewable is defined as, for example, that 50 [%] or more of the area of the content is displayed in the visible area for 1 [second] or more. Whether or not 50 [%] or more of the content area is displayed in the visible area is determined based on whether or not the center of gravity point of the content area is displayed, for example, assuming that there is no horizontal scrolling. can do.

In relation to this, the coordinates of the visible area displayed on the screen of the web browser of the web page and the coordinates of the reference position on the web page are acquired, and whether the acquired reference position is located in the visible area is obtained. The invention of an advertisement distribution device that causes a predetermined behavior in displaying an advertisement in a web page when it is determined that the reference position is located in the visible region is disclosed (see Patent Document 1). ).

Japanese Unexamined Patent Publication No. 2011-128204

However, in the conventional technique, depending on the size of the content, it may not be possible to derive the ratio of the area of the content that has already been visually recognized.

The present invention has been made in consideration of such circumstances, and is a program capable of more reliably deriving the ratio of the area of the content already visually recognized, a control method of the terminal device, and corresponding to the program. One of the purposes is to provide the providing device.

One aspect of the present invention is a program downloaded as a script accompanying the content by a terminal device having a display unit, and the terminal device has a plurality of measurement points set in the content at the measurement point. Based on the process of storing flag information indicating whether or not a part of the corresponding content has already been displayed by the display unit in the memory of the terminal device and the flag information stored in the memory at a predetermined timing. , A process for outputting information indicating the reading rate of the content, and a program for executing the process.

According to one aspect of the present invention, the ratio of the already visually recognized content area can be more reliably derived.

It is a figure which shows an example of the structure of the providing apparatus 100 and the terminal apparatus 200. It is a sequence diagram which shows an example of the process flow at the time of starting the process for the calculation of a read rate. It is a figure for demonstrating the contents of processing of the measurement point setting unit 270 and the coordinate acquisition unit 272. It is a figure for demonstrating the contents of processing of the determination unit 274 and the measurement result recording unit 276. It is a figure which shows an example of the contents of the measurement result data 264. It is a flowchart which shows an example of the flow of processing performed by executing a script. It is a figure which shows an example of the operation which changes the behavior of a content screen CC when a reading rate becomes a threshold value Th or more. It is a figure which shows another example of the operation which changes the behavior of a content screen CC. It is a figure which shows an example of the structure of the terminal apparatus 200 which concerns on an application example. It is a flowchart which shows an example of the flow of the process which changes the behavior of a content screen CC when a reading rate becomes a threshold value Th or more. It is a figure which shows how the reading rate is used by the advertisement distribution server 300. It is a figure which shows an example of the content of the measurement result data 264A which concerns on another embodiment. It is a figure which shows an example of the weight set with respect to the measurement point MP. It is a figure (the 1) which shows an example of the measurement point MP set in another Example. It is a figure (the 2) which shows an example of the measurement point MP set in another Example.

<1. Overview>
Hereinafter, the program of the present invention, the control method of the terminal device, and the embodiment of the providing device will be described with reference to the drawings. The program is executed by the processor of the terminal device. The providing device is a device such as a web server or an application server that provides content (or a group of contents) to a terminal device. The above program is downloaded from the web server, for example, by executing a calling command embedded in a web page provided by the web server by the terminal device. At least part of this program is sometimes referred to as a library.

In the following description, the providing device is a web server, and it is assumed that a web page containing one or more contents is provided to the terminal device. The providing device may be a "server group" including an advertisement distribution server, or may be a device having a function of providing a web page and an advertisement distribution function. The program derives the percentage of the content provided to the terminal device that the content to be measured (hereinafter, the target content) is visually recognized (hereinafter, the read rate), or the information for calculating the read rate, and provides the device and others. The processor of the terminal device is made to execute the process of outputting to the device of. That is, the program aims to more reliably derive the ratio of the area of the content that has already been visually recognized. Hereinafter, the explanation will be given step by step.

FIG. 1 is a diagram showing an example of the configuration of the providing device 100 and the terminal device 200.

<2. Provided equipment>
The providing device 100 includes, for example, a communication unit 110, a distribution unit 120, a page generation unit 130, and a storage unit 150.

The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 includes, for example, a network card such as a NIC (Network Interface Card).

The distribution unit 120 and the page generation unit 130 are realized by, for example, a hardware processor such as a CPU (Central Processing Unit) executing a program (software). In addition, some or all of these components are hardware (circuits) such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), and GPU (Graphics Processing Unit). It may be realized by the part; including circuitry), or it may be realized by the cooperation of software and hardware.

In response to a request from the terminal device 200, the distribution unit 120 transmits the web page generated by the page generation unit 130 to the terminal device 200 using the communication unit 110.

The page generation unit 130 generates a web page based on the content data 152 in response to a request from the terminal device 200. In this web page, a calling command for calling the program data 154 may be embedded.

The storage unit 150 is realized by, for example, an HDD (Hard Disk Drive), a flash memory, a RAM (Random Access Memory), a ROM (Read Only Memory), or the like. Data such as content data 152 and program data 154 are stored in the storage unit 150. The program data 154 includes, for example, a script such as Javascript®.

<3. Terminal device>
The terminal device 200 is a mobile phone such as a smartphone, a tablet terminal, a personal computer, or the like. The terminal device 200 includes, for example, a communication unit 210, a display unit 220, an input unit 230, a processor 240, and a storage unit 260.

The communication unit 210 is, for example, a communication interface such as a NIC or a wireless communication module. The display unit 220 is an LCD (Liquid Crystal Display), an organic EL (Electroluminescence) display device, or the like. The input unit 230 is a touch panel, a mechanical key, a mouse, etc. integrally formed with the display unit 220. The processor 240 is a hardware processor such as a CPU. The storage unit 260 is realized by, for example, an HDD, a flash memory, a RAM, a ROM, or the like. The storage unit 150 stores programs and data such as the browser 262 and the measurement result data 264.

When the processor 240 executes the program, the measurement point setting unit 270, the coordinate acquisition unit 272, the determination unit 274, the measurement result recording unit 276, the result output unit 278, and the like are realized. The program is, for example, a script obtained from the providing device 100. The functions of these functional units will be described later with reference to FIGS. 3 and below.

<4. Calculation of reading rate ＞
FIG. 2 is a sequence diagram showing an example of a processing flow when the processing for calculating the reading rate is started. First, the browser 262 is activated in the terminal device 200 (S100), and a page request is transmitted to the providing device 100 (S102).

In the providing device 100, the page generation unit 130 generates page data using the content data 152 according to the reference information indicated by the page request (S104), and the distribution unit 120 transmits the page data to the terminal device 200 (S106). .. Content data and a script call command are embedded in the page data.

In the terminal device 200, the browser 262 displays the content screen on the display unit 220 based on the page data (S108), and further, the script request is transmitted to the providing device 200 by executing the call command (S110).

The distribution unit 120 of the providing device 100 reads the script corresponding to the script request from the program data 154 and transmits it to the terminal device 200 (S112).

In the terminal device 200, the script is executed and the process for calculating the read rate is started (S114).

The functions realized by executing the script will be described below. In the following description, it is assumed that the content screen displayed by the browser 262 scrolls only in the vertical direction and does not scroll in the horizontal direction. In addition, the enlargement / reduction of the content screen shall not be considered.

FIG. 3 is a diagram for explaining the contents of processing of the measurement point setting unit 270 and the coordinate acquisition unit 272. The content screen CC is a screen that is larger in size than the display surface DA of the display unit 220 and scrolls in the vertical direction. The content screen CC includes the target content TC. In the example of FIG. 3, the target content TC has not yet appeared on the display surface DA. The measurement point setting unit 270 sets a plurality of measurement point MPs in the area occupied by the target content TC. A plurality of measurement points MP are set at arbitrary coordinates in the horizontal direction at equal intervals in the vertical direction, for example. It is preferable to set 100 measurement point MPs because the calculation of the percentage becomes easy, but other convenient number of measurement point MPs such as 256 may be set for convenience of calculation. In the following description, 100 measurement points may be indicated as MP (1), MP (2), ..., MP (100).

The coordinate acquisition unit 272 acquires the position (coordinates) of the reference point of the target content TC on the display surface DA from the browser 262. For example, the coordinate acquisition unit 272 acquires the position on the display surface DA of the reference point RP1 which is the upper left corner of the target content TC and the reference point RP2 which is the lower right corner of the target content TC. Instead of this, the coordinate acquisition unit 272 may acquire the coordinates of the pixel in the upper left corner of the display surface DA on the content screen CC.

The determination unit 274, for example, is based on the position of the reference point acquired by the coordinate acquisition unit 272 on the display surface DA (or the coordinates of the pixel in the upper left corner of the display surface DA on the content screen CC), and the measurement point MP. Is present on the display surface DA.

FIG. 4 is a diagram for explaining the contents of processing of the determination unit 274 and the measurement result recording unit 276. The scene shown in FIG. 4 shows a scene scrolled upward from the scene shown in FIG. In this state, the measurement points MP (1) to MP (k) appear on the display surface DA, but the measurement points MP (k + 1) to MP (100) have not yet appeared on the display surface DA. The determination unit 274, for example, has the information acquired by the coordinate acquisition unit 272, the vertical and horizontal sizes of the target content TC grasped from the page data, and the coordinates of each measurement point MP (coordinates in the content screen CC or the target content TC). It is determined whether or not each measurement point MP appears on the display surface DA based on the coordinates).

The measurement result recording unit 276 records the measurement point MP determined to appear on the display surface DA by the determination unit 274 as the measurement result data 264.

FIG. 5 is a diagram showing an example of the contents of the measurement result data 264. The measurement result data 264 is data associated with a visually recognized flag indicating whether or not it has already been displayed (visualized) for each measurement point MP. The measurement result recording unit 276 overwrites the visually recognized flag from the default value False to True for the measurement point MP determined to appear on the display surface DA by the determination unit 274. When scrolling downward from the state shown in FIG. 4, the number of measurement points MP determined to appear on the display surface DA decreases, but even in this case, the True does not overwrite the False. However, when all the measurement point MPs deviate from the display surface DA, the measurement result recording unit 276 resets the measurement result data 264 and sets the visible flag of all the measurement point MPs to False.

The result output unit 278 counts the number of measurement points MP for which the visually recognized flag is True at an arbitrary timing, and outputs a read rate derived based on the counted value to the providing device 100 or the like. If the number of measurement point MPs is 100, the result output unit 278 may output the number of measurement point MPs for which the visually recognized flag is True as it is as a percentage reading rate. Further, if the number of measurement point MPs is not 100, the result output unit 278 divides the number of measurement point MPs whose visually recognized flag is True by the number n, and sets 100 as necessary. It may be multiplied and output as a percentage reading rate. As a result, the result output unit 278 can derive a reading rate indicating the ratio of the area of the content that has already been visually recognized, and can output it in its own device or to another device. Note that "outputting to the own device" may mean writing information in an area of the storage unit 260 that can be referred to by another functional unit.

The result output unit 278 may periodically output the reading rate, or may output the reading rate at a timing when the reading rate exceeds a predetermined ratio (for example, 50%). In addition, at the timing when all the measurement point MPs deviate from the display surface DA, the number of measurement point MPs whose visually recognized flag is True is counted immediately before that timing, and the reading is derived based on the counted value. The rate may be output.

<5. Flowchart>
FIG. 6 is a flowchart showing an example of the flow of processing performed by executing the script. First, the measurement point setting unit 270 recognizes the target content TC from the page data (S200) and sets the measurement point MP (S202).

Next, the coordinate acquisition unit 272 acquires the coordinates for recognizing the position of the target content TC from the browser 262 (S204). Next, the determination unit 274 determines whether or not each measurement point MP appears on the display surface DA (S206), and determines whether or not there is a measurement point MP that appears on the display surface DA (S208). If there is no measurement point MP that appears on the display surface DA, the process is returned to S204.

When it is determined that there is a measurement point MP appearing on the display surface DA, the coordinate acquisition unit 272 acquires the coordinates for recognizing the position of the target content TC from the browser 262 (S210), and the determination unit 274 determines. It is determined whether or not each measurement point MP appears on the display surface DA (S212).

Then, the measurement result recording unit 276 appears on the display surface DA, and determines whether or not the visually recognized flag in the measurement result data 264 has the measurement point MP of False (S214). When it appears on the display surface DA and there is a measurement point MP whose visible flag in the measurement result data 264 is False, the measurement result recording unit 276 overwrites the visible flag of the measurement point MP in True (S216). ).

Next, the measurement result recording unit 276 determines whether or not all the measurement point MPs are off the display surface DA (S218). When all the measurement point MPs deviate from the display surface DA, the measurement result recording unit 276 resets the visually recognized flag in the measurement result data 264 to set all to False, and the processing of this flowchart ends.

When all the measurement point MPs are not deviated from the display surface DA, the result output unit 278 determines whether or not the result output timing has arrived (S222). If the result output timing has not arrived, the process is returned to S210.

On the other hand, when the result output timing arrives, the result output unit 278 counts the number of measurement point MPs whose visually recognized flag is True in the measurement result data 264, and outputs the reading rate based on the counted result (S224). ..

<6. Application example 1>
The read rate derived by the script described above is used, for example, as follows. For example, the script may change the behavior of the content screen CC when the reading rate becomes the threshold value Th (for example, 50 [%]) or more. "Changing the behavior of the content screen CC" may include both changing the behavior of the target content TC and changing the behavior of a portion of the content screen CC other than the target content TC.

FIG. 7 is a diagram showing an example of an operation of changing the behavior of the content screen CC when the reading rate becomes the threshold value Th or more. As shown in the figure, when the reading rate is less than the threshold value Th (30 [%] in the figure), the target content TC is regarded as static content, and the reading rate is equal to or higher than the threshold value Th (70 [%] in the figure). Then, the target content TC may be switched to the moving image content. In this case, the script may instruct the browser 262 to play the video content that has been downloaded in advance, or may download the video content again.

FIG. 8 is a diagram showing another example of the operation of changing the behavior of the content screen CC. As shown in the figure, when the reading rate is in the state of the threshold value Th or more (70 [%] in the figure), it is displayed on the content screen CC in the state where the reading rate is less than the threshold value Th (30 [%] in the figure). You may want to display some object that was not there (sample button SB in the figure).

FIG. 9 is a diagram showing an example of the configuration of the terminal device 200 according to the application example. In this example, the behavior control unit 280 is added as a function realized by executing the script by the processor 240.

FIG. 10 is a flowchart showing an example of a processing flow that changes the behavior of the content screen CC when the reading rate becomes the threshold value Th or more. Since the processes from S200 to S220 are the same as the processes described with reference to FIG. 6, the description thereof will be omitted again.

When it is determined in S218 that all the measurement points are not deviated from the display surface DA, the result output unit 278 counts the number of measurement points MP whose visible flag in the measurement result data 264 is True, and the count result. The reading rate based on is output (S230).

Next, the behavior control unit 280. It is determined whether or not the reading rate output in S230 is equal to or greater than the threshold value (S232). If the read rate is less than the threshold value, the process is returned to S210. On the other hand, when the reading rate is equal to or higher than the threshold value, the behavior control unit 280 changes the behavior of the content screen CC as illustrated in FIGS. 8 and 9 (S234).

<7. Application example 2>
The read rate may be used to count impressions when the target content TC is advertising content. FIG. 11 is a diagram showing how the reading rate is used by the advertisement distribution server 300. The process of embedding the target content TC, which is the advertisement content, in the content screen CC may be performed by a method in which the advertisement content is transmitted from the advertisement distribution server 300 to the terminal device 200 in response to a request from the terminal device 200, or may be provided. The device 100 may transmit the page data in which the advertisement content is embedded to the terminal device 200. FIG. 7 shows the image of the former. The advertisement distribution server 300 acquires the reading rate periodically sent from the terminal device 200, and when the reading rate becomes equal to or higher than the threshold value, the impression of the advertisement content is incremented by one.

In addition, the reading rate may be used as a standard for calculating the reward to the creator who created the target content TC.

<8. Other Examples>
In the above embodiment, the measurement result data 264 stores the visually recognized flag for each measurement point MP, but further, the time continuously displayed (appearing on the display surface DA) and / Alternatively, information for recognizing the elapsed time since it disappeared may be stored together.

FIG. 12 is a diagram showing an example of the contents of the measurement result data 264A according to another embodiment. As shown in the figure, the measurement result data 264A corresponds to the visually recognized flag, the display start time, the display duration, the display end time, and the non-display duration (elapsed time since the display disappears) for each measurement point MP. It is the attached data.

In this case, the measurement result recording unit 276 may perform a time-out process for overwriting the measurement point MP whose non-display duration exceeds a predetermined time from True to False, for example. As a result, it is possible to invalidate the measurement point MP that has passed a long time since the last visually recognized time, and to obtain the reading rate according to the substance depending on the application.

Further, the result output unit 278 may derive a modified read rate using the display duration as a weight. The modified read rate is derived, for example, based on the equation (1). In the formula, Tp is the display time of the measurement point MP whose visual recognition flag is True. The Tref is a reference time, which may be a fixed time or a time derived based on the content of the measurement result data 264A.
(Corrected reading rate) = Σ {Tp | FG = True} / n × Tref ... (1)

Further, depending on the use of the reading rate, it may be more important that the central portion of the target content TC is visually recognized than the peripheral portion is visually recognized. Therefore, even if the result output unit 278 derives the reading rate by calculating the weighted sum by giving a higher weight to the measurement point MP near the center portion among the plurality of measurement point MPs than the peripheral portion. good. FIG. 13 is a diagram showing an example of the weight set for the measurement point MP. Further, for the same purpose, the measurement point setting unit 270 may set the measurement point MP more densely in the central portion of the target content TC than in the peripheral portion. FIG. 14 is a diagram (No. 1) showing an example of the measurement point MP set in another embodiment. Further, not only the central portion but also a region to be shown may be given a high weight, or the measurement point MP may be set densely.

Further, in the above, the content screen CC scrolls only in the vertical direction and does not scroll in the horizontal direction. However, when scrolling in both the vertical direction and the horizontal direction, the measurement point MP is set in a two-dimensional matrix. You may. FIG. 15 is a diagram (No. 2) showing an example of the measurement point MP set in another embodiment. By doing so, the reading rate of the target content TC can be appropriately derived even for the content screen CC that scrolls in the vertical direction and the horizontal direction.

<9. Summary>
According to the program described above, the control method of the terminal device, and the embodiment of the providing device, a part of the target content TC corresponding to the measurement point MP is already used for each of the plurality of measurement point MPs set in the target content TC. The process of storing the visually recognized flag indicating whether or not it is displayed by the display unit 22 in the memory (storage unit 260) of the terminal device 200, and the visually recognized flag stored in the memory (storage unit 260) at a predetermined timing. Based on this, by executing the process of outputting the information indicating the reading rate of the target content TC, the ratio of the already visually recognized content area can be more reliably derived.

Although the embodiments for carrying out the present invention have been described above using the embodiments, the present invention is not limited to these embodiments, and various modifications and substitutions are made without departing from the gist of the present invention. Can be added.

100 Providing device 110 Communication unit 120 Distribution unit 130 Page generation unit 150 Storage unit 152 Content data 154 Program data (script)
200 Terminal device 210 Communication unit 220 Display unit 230 Input unit 240 Processor 260 Storage unit 262 Browser 264 Measurement result data 270 Measurement point setting unit 272 Coordinate acquisition unit 274 Judgment unit 276 Measurement result recording unit 278 Result output unit 280 Behavior control unit 300 Advertisement Delivery server

Claims (13)

For terminal devices with a display unit
For each of the plurality of measurement points set in the content, a process of storing flag information indicating whether or not a part of the content corresponding to the measurement point has already been displayed by the display unit in the memory of the terminal device.
The process of setting weights for the measurement points and
A process of outputting information indicating the read rate of the content based on the flag information stored in the memory and the weight at a predetermined timing.
A program to execute. For terminal devices with a display unit
It indicates whether or not a part of the content corresponding to the measurement points has already been displayed by the display unit for each measurement point set to a plurality of measurement points set in the content and having a non-uniform density. The process of storing the flag information in the memory of the terminal device,
A process of outputting information indicating the read rate of the content based on the flag information stored in the memory at a predetermined timing.
A program to execute. The process of outputting is
It is a process of outputting a value obtained by dividing the number of measurement points in which the flag information is stored by the number of all measurement points as the reading rate.
The program according to claim 1 or 2. The plurality of measurement points are set side by side along the scroll direction of the content.
The program according to any one of claims 1 to 3. The process of storing is
If some of the content corresponding to the measuring point is displayed by the display unit, but before Symbol information indicating the display flag information is not selected corresponding to the measurement point, the completion display information to indicate the undisplayed Overwrite the information shown and
When a part of the content corresponding to the measurement point is not displayed by the display unit, the processing is to maintain the flag information corresponding to the measurement point as the information indicating that the content has been displayed.
The program according to any one of claims 1 to 4. In addition to the terminal device,
When the reading rate becomes equal to or higher than the threshold value, a process of changing the behavior of the screen including the content is performed.
The program according to any one of claims 1 to 5. The terminal device is further subjected to a process of accommodating each of the measurement points with a time during which a part of the corresponding content is continuously displayed and storing it in the memory of the terminal device.
The program according to any one of claims 1 to 6. The terminal device is further subjected to a process of accommodating each of the measurement points with an elapsed time from when a part of the corresponding content is no longer displayed and storing it in the memory of the terminal device.
The program according to any one of claims 1 to 7. The terminal device is further subjected to a process of changing measurement points whose elapsed time from when a part of the content is no longer displayed exceeds a predetermined time to flag information indicating that the measurement points are not displayed by the display unit. ,
The program according to claim 8. The terminal device having a display unit
For each of the plurality of measurement points set in the content, a process of storing flag information indicating whether or not a part of the content corresponding to the measurement point has already been displayed by the display unit in the memory of the terminal device.
The process of setting weights for the measurement points and
A process of outputting information indicating the read rate of the content based on the flag information stored in the memory and the weight at a predetermined timing.
How to control the terminal device. The terminal device having a display unit
It indicates whether or not a part of the content corresponding to the measurement points has already been displayed by the display unit for each measurement point set to a plurality of measurement points set in the content and having a non-uniform density. The process of storing the flag information in the memory of the terminal device,
A process of outputting information indicating the read rate of the content based on the flag information stored in the memory at a predetermined timing.
How to control the terminal device. For terminal devices with a display unit
For each of the plurality of measurement points set in the content, a process of storing flag information indicating whether or not a part of the content corresponding to the measurement point has already been displayed by the display unit in the memory of the terminal device.
The process of setting weights for the measurement points and
A process of outputting information indicating the read rate of the content based on the flag information stored in the memory and the weight at a predetermined timing.
A providing device that transmits a program for executing the above in response to a request for the content from the terminal device. For terminal devices with a display unit
It indicates whether or not a part of the content corresponding to the measurement points has already been displayed by the display unit for each measurement point set to a plurality of measurement points set in the content and having a non-uniform density. The process of storing the flag information in the memory of the terminal device,
A process of outputting information indicating the read rate of the content based on the flag information stored in the memory at a predetermined timing.
A providing device that transmits a program for executing the above in response to a request for the content from the terminal device.

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