JP6922159B2 - Information providing device, information providing method and program - Google Patents

Description

The present invention relates to an information providing device, an information providing method and a program.

Patent Document 1 discloses a technique for predicting sales of products handled in the media. The technology predicts product sales after media introduces products based on the degree of influence the media has on consumers' purchasing motivation, specifically the average audience rating of the program.

Non-Patent Document 1 describes a technique (heterogeneous mixture learning technique) relating to a model (heterogeneous mixture prediction model) in which input data is classified according to a rule in a decision tree format and predicted by a linear model in which different explanatory variables are combined in each case. It is disclosed.

Japanese Unexamined Patent Publication No. 2004-334388

"Advanced technology that supports big data, heterogeneous learning", [online], NEC Corporation, [Search on April 26, 2016], Internet <URL: http://jpn.nec.com/bigdata/analyze /index.html>

Product introduction by the media has a great influence on product sales. In businesses such as product sales, it is important to accurately grasp the impact.

The sales forecast calculated by using the technique disclosed in Patent Document 1, that is, the sales forecast of the product calculated only based on the average audience rating of the program cannot obtain sufficient accuracy. This is because the sales of the product have a great influence on the characteristics of the program that introduced the product (viewer group, content that the viewer wants from the program, category, composition, performers, staff, broadcasting time zone, etc.). Even if the average audience rating of a program is the same, if the characteristics of the program are different, the effect on the sales of the product will be significantly different.

An object of the present invention is to realize a new technique for providing information on product introduction by media.

According to the present invention
A reception means that accepts the designation of the future period from the user,
An extraction means for extracting attribute information of products introduced in a program scheduled to be broadcast within the specified period, and
The first product / program information in which the name of the program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product are associated with the attribute information of the extracted product. Output means to output as a list and
An information providing device having the above is provided.

Further, according to the present invention.
A reception means that accepts the designation of the future period from the user,
An extraction means for extracting programs scheduled to be broadcast within the specified period, and
An output means for outputting a second product / program information as a list, which is associated with the name of the extracted program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product. When,
An information providing device having the above is provided.

Further, according to the present invention.
The computer
The reception process that accepts the designation of the future period from the user,
An extraction process that extracts attribute information of products introduced in the program scheduled to be broadcast within the specified period, and
The first product / program information in which the name of the program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product are associated with the attribute information of the extracted product. and an output step of outputting as a list,
An information providing method for executing is provided.

Further, according to the present invention.
Computer,
Reception means that accepts the designation of the future period from the user,
An extraction means for extracting attribute information of products introduced in a program scheduled to be broadcast within the specified period, and an extraction means.
The first product / program information in which the name of the program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product are associated with the attribute information of the extracted product. Output means to output as a list ,
A program is provided to function as.

Further, according to the present invention.
The computer
The reception process that accepts the designation of the future period from the user,
An extraction process that extracts programs scheduled to be broadcast within the specified period, and
An output process that outputs a list of second product / program information that associates the name of the extracted program and the program influence that the introduction in the program calculated based on the past performance has on the sales of the product. When,
An information providing method for executing is provided.

Further, according to the present invention.
Computer,
Reception means that accepts the designation of the future period from the user,
An extraction means for extracting programs scheduled to be broadcast within the specified period, and
An output means for outputting a second product / program information as a list, which is associated with the name of the extracted program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product. ,
A program is provided to function as.

According to the present invention, a new technique for providing information regarding product introduction by media is realized.

It is a figure which conceptually shows an example of the hardware composition of the apparatus of this embodiment. This is an example of a functional block diagram of the information providing device of the present embodiment. It is a figure which shows typically an example of the screen provided by the information providing apparatus of this embodiment. It is a figure which shows typically an example of the screen provided by the information providing apparatus of this embodiment. It is a figure which shows typically an example of the screen provided by the information providing apparatus of this embodiment. It is a figure which shows typically an example of the screen provided by the information providing apparatus of this embodiment. It is a figure which shows typically an example of the screen provided by the information providing apparatus of this embodiment. This is an example of a functional block diagram of the information providing device of the present embodiment.

First, an example of the hardware configuration of the device (information providing device) of the present embodiment will be described. Each part included in the device of the present embodiment is stored in a storage unit (stored from the stage of shipping the device in advance) such as a CPU (Central Processing Unit) of an arbitrary computer, a memory, a program loaded in the memory, and a hard disk for storing the program. It can store programs downloaded from storage media such as CDs (Compact Discs) and servers on the Internet), and can be realized by any combination of hardware and software centered on the network connection interface. Will be done. And, it is understood by those skilled in the art that there are various modifications of the realization method and the device.

FIG. 1 is a block diagram illustrating a hardware configuration of the device of the present embodiment. As shown in FIG. 1, the apparatus includes a processor 1A, a memory 2A, an input / output interface 3A, a peripheral circuit 4A, and a bus 5A. The peripheral circuit 4A includes various modules. It is not necessary to have the peripheral circuit 4A.

The bus 5A is a data transmission path for the processor 1A, the memory 2A, the peripheral circuit 4A, and the input / output interface 3A to send and receive data to and from each other. The processor 1A is, for example, an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 2A is, for example, a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The input / output interface 3A is an interface for acquiring information from an input device (example: keyboard, mouse, microphone, etc.), an external device, an external server, an external sensor, etc., and an output device (example: display, speaker, printer, mailer). Etc.), including an interface for outputting information to an external device, an external server, etc. The processor 1A can issue commands to each module and perform calculations based on the calculation results thereof.

Hereinafter, the present embodiment will be described. The functional block diagram used in the description of the following embodiment shows the block of the functional unit, not the configuration of the hardware unit. In these figures, each device is described to be realized by one device, but the means for realizing the device is not limited thereto. That is, it may be a physically separated configuration or a logically separated configuration. The same components are designated by the same reference numerals, and the description thereof will be omitted as appropriate.

FIG. 2 shows an example of a functional block diagram of the information providing device 10 of the present embodiment. As shown in the figure, the information providing device 10 includes an output unit 11, a screen generation unit 12, and a reception unit 13.

The reception unit 13 receives various inputs from the user via various input devices (eg, mouse, keyboard, touch panel display, microphone, physical button, etc.).

The screen generation unit 12 generates a screen to be provided to the user. The screen generation unit 12 can generate a screen based on the content received by the reception unit 13.

The output unit 11 outputs the screen generated by the screen generation unit 12 via various output devices (eg, display, projector, etc.).

The information providing device 10 can display any one or more of a plurality of screens having different contents from each other. The details of each screen will be described below.

<First screen>
FIG. 3 shows an example of the first screen generated by the screen generation unit 12 and output by the output unit 11. The first screen is mainly for product sellers (buyers in the retail and distribution industries, etc.).

On the illustrated first screen, the attribute information (product name, etc.) of the product introduced in the program broadcast within the predetermined period or the product introduced in the program scheduled to be broadcast within the predetermined period is displayed. Product / program information (first product) that associates the name of the program that introduced the product, the total viewing rate of the product (product GRP), the program influence, the degree of broadcasting influence, and the total number of media reach (product name, etc.) -Multiple program information) is displayed. The product / program information does not have to include a part of the product GRP, program influence, broadcast influence, and the total number of media reach (product name, etc.).

In the illustrated example, a plurality of product / program information relating to the plurality of products is ranked and displayed based on any one of the product GRP, the program influence, the broadcast influence, and the total number of media reach. For example, the reception unit 13 receives an input from the user for designating any one of a plurality of items (eg, program influence, product GRP, broadcast influence, or total number of media reach). Then, the screen generation unit 12 generates a screen in which the ranking is displayed based on the items received by the reception unit 13. Instead of the ranking display, a plurality of product / program information may be displayed in a list in a predetermined order (broadcast order, broadcast channel division, etc.).

How to set the "predetermined period" of "the product introduced in the program (broadcasted) broadcast within the specified period or the product introduced in the program (pre-broadcast) scheduled to be broadcast within the specified period" It is a design matter whether the period should be set. In the case of the illustrated example, the "predetermined period" is a period designated by the user (a user who browses the screen provided by the information providing device 10; the same applies hereinafter). The user specifies each value via a GUI (graphical user interface) component associated with the "designated date and time" and the "period" displayed in the upper right of the first screen. In the figure, "designated date and time" is designated as "19:00 on March 1, 2016", and "period" is designated as "within 7 days". The reception unit 13 receives the specified value. Then, the screen generation unit 12 generates the first screen with the designated period as the predetermined period. In the case of the illustrated example, the predetermined period is 7 days from "19:00 on March 1, 2016" to "19:00 on March 8, 2016". The user may be able to specify a past period or a future period.

The "product attribute information" on the first screen may be any information that allows the user to identify the product. For example, in addition to the illustrated product name, a nickname of the product or the like can be considered.

Here, an example of means for the screen generation unit 12 to acquire the attribute information of the product to be displayed on the first screen will be described.

For example, in the screen generation unit 12, metadata in which the contents of the broadcasted program are converted into text and made into a database, and metadata in which the contents of the program to be broadcast are converted into text and made into a database are input. The metadata can be generated by analyzing the broadcast content of each program. In recent years, services that provide the above-mentioned metadata have been provided. For example, the metadata acquired from the service may be input to the screen generation unit 12.

Further, the screen generation unit 12 may be configured to be able to use a database of attribute information of each of a plurality of products (hereinafter, “product database”).

Then, the screen generation unit 12 extracts the attribute information of the product registered in the product database from the metadata of the program broadcasted or scheduled to be broadcast within the predetermined period, and the extracted product The attribute information may be used as the attribute information of the product displayed on the first screen.

In addition, the screen generation unit 12 extracts the attribute information of the product registered in the product database from the metadata of the program broadcasted or scheduled to be broadcast within the predetermined period, and then from the metadata. , The attribute information of the product satisfying the predetermined condition may be further extracted. Then, the screen generation unit 12 may use the attribute information of the product satisfying the predetermined condition as the attribute information of the product to be displayed on the first screen.

The predetermined conditions are, for example, "characteristically appearing in the metadata of each program broadcast or scheduled to be broadcast within the above-mentioned predetermined period" or "transmitted on the predetermined social media within the above-mentioned predetermined period". It may be "characteristically appearing in the message given" or the like.

"Characteristic appearance" is the target of interest (metadata of a certain program broadcast within a predetermined period, metadata of a program scheduled to be broadcast within a predetermined period, message within a predetermined period, etc.) It means that the frequency of appearance (eg, the number of appearances) in is higher than the frequency of appearance in other objects (metadata of other programs and messages within other periods) by a predetermined level (design matter) or more.

Here, an example has been described in which the screen generation unit 12 processes metadata, a product database, a predetermined social media message, and the like, and acquires (extracts) the attribute information of the product to be displayed on the first screen. As another example, the process of processing metadata, product database, predetermined social media message, etc., and acquiring (extracting) the attribute information of the product to be displayed on the first screen is performed by an external device different from the information providing device 10. Is executed, and the resulting data (acquired product attribute information) may be input to the screen generation unit 12.

The "commodity GRP" is one of the following (1) to (4).
(1): Gross rating of CM (example: TV-broadcast CM) of each product (each product extracted as a product displayed on the first screen) broadcast within the above predetermined period.
(2): Gross rating point of CM of each product broadcasted during the program introducing each product (each product extracted as the product displayed on the first screen),
(3): Audience rating of each program at the timing of introducing each product (each product extracted as a product displayed on the first screen),
(4): The sum of (1) and (2), or the sum of (1) and (3),

The product GRP of the example of (1) is calculated by adding up the audience ratings of the commercials of the products broadcast on all the broadcasting channels within the above-mentioned predetermined period.

The product GRP in the example of (2) is the total audience rating of the CM of the product broadcast during the program introducing the product. If the CM of the product (the product introduced in the program) is not broadcast during the program, the total audience rating becomes 0.

The product GRP in the example of (3) is the instantaneous audience rating of the program at the timing when the product is introduced in the program (example: the instantaneous audience rating measured at the timing closest to the introduced timing). The product GRP may be calculated in consideration of the length of time introduced in the program. For example, the value obtained by dividing the introduced time (example: 30 seconds) by a predetermined time (example: 15 seconds) (the remainder is rounded up, rounded down, or rounded off) and the instantaneous audience rating of each program at the introduced timing. The product of and may be used as a product GRP. The introduced time can be identified by analyzing the broadcast content.

The product GRP of (4) is the total of the product GRP of (1) and the product GRP of (2), or the total of the product GRP of (1) and the product GRP of (3).

The screen generation unit 12 uses data on the instantaneous audience rating of each broadcast channel for each predetermined time (eg, every minute), data indicating the content and broadcast timing of the CM broadcast on each broadcast channel, and products in the program. The product GRP may be calculated based on the data indicating the timing at which is introduced. In addition, an external device different from the information providing device 10 may execute a process of calculating the product GRP based on these data, and the resulting data (product GRP for each product) may be input to the screen generation unit 12. The details of the process of calculating the product GRP based on the above data are not particularly limited, and can be realized by adopting any technology.

"Program influence" is an index showing the influence of introduction in a program on product sales, and is calculated based on past performance. The program influence is a value calculated based on the change in sales before and after broadcasting of the products introduced in each program in the past (mainly products different from the products introduced this time).

In the figure, the program influence is shown on a 6-point scale (the number of stars corresponds to the value of the program influence. The larger the value, the greater the influence). The following criteria are just examples and are not limited to these.

Program influence 5: Sales for one week after broadcasting increased by 500% or more compared to sales for one week before broadcasting Program influence 4: Sales for one week after broadcasting increased by 400% compared to sales for one week before broadcasting More than 500% increase Program influence 3: Sales for one week after broadcast increased by 300% or more and less than 400% compared to sales for one week before broadcast Program influence 2: Sales for one week after broadcast was 1 before broadcast Increased by 200% or more and less than 300% of weekly sales Program influence 1: Sales of one week after broadcasting increased by 100% or more and less than 200% of sales of one week before broadcasting Program influence 0: 1 after broadcasting Weekly sales increase or decrease by 0% or more and less than 100% of sales in the week before broadcasting

If there are multiple product introduction results, statistical values such as program influence based on each of all product introduction results so far, or program influence based on each product introduction record within the latest arbitrary period (example: The average value, maximum value, minimum value, mode value, median value, etc.) may be used as the program influence of each program. It is also possible to classify the product introduction results for each product category and calculate the program influence for each product category.

For example, the program influence as described above can be calculated based on the sales data of one or more stores to be surveyed.

Even if the screen generation unit 12 calculates the program influence of each program based on the above sales data and the product introduction results (data associated with the program name, the introduced product name, and the introduced date and time) in each program. good. In addition, even if an external device different from the information providing device 10 executes the process of calculating the program influence based on these data and the resulting data (program influence of each program) is input to the screen generation unit 12. good.

The "broadcast influence degree" is an index showing the influence on the sales of the product by broadcasting within the above-mentioned predetermined period, and is calculated based on the program influence and the product GRP. The greater the influence of the program, the greater the influence of broadcasting. In addition, the larger the product GRP, the greater the degree of influence on broadcasting.

Here, an example of a method for calculating the degree of broadcasting influence will be described. It should be noted that this is just an example and is not limited to the one described here.

First, the product GRP is classified into 6 stages of 0 to 5 similar to the program influence. The following criteria are just examples and are not limited to these.

GRP level 5: GRP 500 or more and GRP level 4: GRP 400 or more and less than 500 GRP level 3: GRP 300 or more and less than 400 GRP level 2: GRP 200 or more and less than 300 GRP level 1: GRP 100 or more and less than 200 GRP level 0: GRP is 0 or more and less than 100

Then, the sum of the GRP level value and the program influence value may be used as the broadcast influence degree. For example, in the case of GRP level 3 and program influence 4, the broadcast influence degree is “7”. In addition, the average of the GRP level value and the program influence value may be used as the broadcast influence degree. For example, in the case of GRP level 3 and program influence 4, the broadcast influence is "3.5". In the figure, the broadcast influence calculated by the method as described above (the number of stars corresponds to the value of the broadcast influence. The larger the value, the greater the influence) is shown.

The screen generation unit 12 may calculate the broadcast influence degree of each product based on the program influence, the product GRP, and the like. In addition, even if an external device different from the information providing device 10 executes the process of calculating the broadcasting influence degree based on these data, and the resulting data (broadcasting influence degree of each product) is input to the screen generation unit 12. good.

The "total number of people reaching all media" is an estimated value of the total number of people who have viewed product information within the above-mentioned predetermined period through a plurality of information media. Examples of the plurality of information media include television, radio, newspapers, social media, web news, and the like, but some of them may not be included, or other information media may be included.

For example, by analyzing each information medium, it is possible to determine whether or not the information of each product has been transmitted in each information media within a predetermined period, the number of times the information has been transmitted, the timing of the transmission, the length of the transmitted time, and the like. Can be identified. Then, for example, based on the specified value and a predetermined calculation method (example: a predetermined calculation formula), calculate the estimated value of the total number of people who have viewed the information of each product for each information medium, and add them together. The total number of people who can reach all media can be calculated with.

Here, an example of a method of calculating the total number of people reaching all media will be described. It should be noted that this is just an example and is not limited to the one described here.

First, a case where the information medium is a television will be described. Information on the product by multiplying the number of TV viewing households given in advance (eg, about 50 million nationwide) by the audience rating (average audience rating of the program that introduced the product, instantaneous audience rating at the timing of introducing the product, etc.) It is possible to calculate the households (viewing households) who watched on TV. Then, based on the viewing household and the average number of family members per household (for example, multiplying by these), it is possible to estimate the number of people who have viewed the information of the product on TV nationwide. The estimation may be performed not only nationwide but also in areas such as Kanto and Kansai.

When the information medium is a radio, the number of people who have watched the information of a certain product on the radio can be estimated in the same manner as when the information medium is a television. The radio rating survey is intermittent, once every three months. Therefore, it is possible to estimate the audience rating of the program that introduced the product and the audience rating at the time of introduction based on the audience rating of the same program in the past, the audience rating of the same day of the week, the same time zone, and the like, and use it for the above calculation. Further, the number of listeners of the service that simultaneously distributes the radio broadcast on the Internet may be added.

When the information medium is a newspaper, the number of people who have viewed the information on the products introduced in the newspaper can be estimated based on the circulation of each newspaper.

When the information media is social media or web news, for example, the number of accesses to articles introducing the product can be estimated as the number of people who have viewed the information of the product.

The screen generation unit 12 determines whether or not the information of each product has been transmitted in each information medium within a predetermined period, the number of times the information has been transmitted, the timing of transmission, the length of time transmitted, and the like. The total number of media reach may be calculated. In addition, an external device different from the information providing device 10 executes the process of calculating the total number of media reach people based on these data, and the resulting data (total number of media reach people of each product) is sent to the screen generation unit 12. It may be entered.

Due to the characteristics of the product / program information described above, the product GRP, the degree of influence on broadcasting, and the total number of people reaching all media can be calculated only after broadcasting. Therefore, when the above "predetermined period (example: period specified by the GUI component corresponding to the specified date and time and the period in the upper right of FIG. 3)" is a future period, the screen generation unit 12 performs the product GRP and broadcasting. You may generate a first screen with the impact level and the total number of media reach blanks, or a first screen that does not include the product GRP, broadcast impact level, and total media reach total number of people. .. The same applies to products introduced in programs that have just been broadcast and for which data for calculating the product GRP, the degree of broadcast influence, the total number of media reach, etc. have not been obtained at that time.

By the way, the reception unit 13 may accept an input for designating a product category via a GUI component associated with the "product category" displayed on the upper right of the first screen of FIG. Then, the screen generation unit 12 may generate a first screen including product / program information corresponding to the designated product category.

In this case, a product introduced in a program broadcast within the above-mentioned predetermined period or a product introduced in a program scheduled to be broadcast within the predetermined period and related to a product included in the specified product category. -Only the program information will be displayed on the first screen. In the case of this example, the program influence related to the specified product category may be displayed in the program influence column. Then, in the broadcast influence degree column, the broadcast influence degree calculated based on the product GRP and the program influence related to the designated product category may be displayed.

Although not shown, the program guide within the predetermined period may be further displayed on the first screen. Then, in the program guide, a program satisfying a predetermined condition may be highlighted. Predetermined conditions include, for example, "a program that introduces a product that meets the conditions (within the top 10) for which the ranking is determined in the ranking display of multiple product / program information" and "the program influence is at least a predetermined level". "Programs" etc. are conceivable, but are not limited to these.

<Second screen>
FIG. 4 shows an example of a second screen generated by the screen generation unit 12 and output by the output unit 11. The second screen is mainly for the advertising department and the advertising agency of the manufacturer that publishes the commercial.

Compared with the first screen shown in FIG. 3, the product / program information is different in that the product category is included as the “product attribute information”. Other configurations, acquisition methods of information to be displayed on the screen, and the like are the same as those on the first screen.

Although not shown, the program guide within the predetermined period may be further displayed on the second screen. Then, in the program guide, a program satisfying a predetermined condition may be highlighted. Predetermined conditions include, for example, "a program that introduces a product that meets the conditions (within the top 10) for which the ranking is determined in the ranking display of multiple product / program information" and "the program influence is at least a predetermined level". "Programs" etc. are conceivable, but are not limited to these.

<Third screen>
FIG. 5 shows an example of a third screen generated by the screen generation unit 12 and output by the output unit 11. The third screen is mainly for the advertising department and the advertising agency of the manufacturer that publishes the commercial.

On the third screen, the name of the program that was broadcast within the specified period or the program that is scheduled to be broadcast within the specified period, and the introduction in each program calculated based on the past performance are used for product sales. Includes product / program information (second product / program information) associated with the exerted program influence. In the figure, the program influence for each product category is displayed, but the program influence may be displayed without dividing for each product category.

A plurality of product / program information related to a plurality of programs are ranked and displayed based on the program influence. For example, the reception unit 13 receives an input from the user for designating any one of a plurality of product categories (eg, music / CD, beauty / health, general, etc.). Then, the screen generation unit 12 generates a screen in which the ranking is displayed based on the program influence of the product category received by the reception unit 13. Instead of the ranking display, a plurality of product / program information may be displayed in a list in a predetermined order (broadcast order, divided by broadcast channel, etc.).

Although not shown, the program guide within the predetermined period may be further displayed on the third screen. Then, in the program guide, a program satisfying a predetermined condition may be highlighted. The predetermined conditions include, for example, "a program that satisfies the condition (within the top 10) for which the ranking is determined in the ranking display of a plurality of product / program information", "a program whose program influence is at a predetermined level or higher", and the like. It is possible, but not limited to these.

<Fourth screen>
FIG. 6 shows an example of a fourth screen generated by the screen generation unit 12 and output by the output unit 11. The fourth screen shows the transition of the audience rating of one program. In the illustrated example, the audience rating on each broadcast day is shown in units of viewer categories. "M1" is a man aged 20-34, "M2" is a man aged 35-49, "M3" is a man aged 50 and over, "F1" is a woman aged 20-34, and "F2" is a man 35-49. "F3" is a female over 50 years old, "C" is a male and female aged 4 to 12 years old, "T" is 13 to 19 years old, and "HUT (Households Using Television)" shows the total household viewing rate. ..

In each cell, the audience rating actually measured after the broadcast may be displayed. Further, the predicted value of the audience rating may be displayed before the broadcast.

The method of calculating the predicted audience rating is a design matter, but an example will be described below. For example, multiple data (eg, audience rating of each past program, data showing broadcast contents (metadata that converted the contents of the program into text and database), performers, audience rating of back programs, categories of back programs, etc. A method is conceivable in which an estimation model is generated by machine learning based on data indicating the broadcast content of the back program, performers of the back program, etc., and the predicted value of the audience rating is estimated based on the estimation model. For example, a heterogeneous mixed learning model may be used in which the input data is divided into cases according to a rule in the decision tree format (eg, for each combination of counterprogram categories) and predicted by a linear model in which different explanatory variables are combined in each case. .. This technique is widely known as "heterogeneous mixture learning technique". For example, it is disclosed in Non-Patent Document 1.

The screen generation unit 12 may calculate the estimated value of the audience rating based on the plurality of data and the like. In addition, an external device different from the information providing device 10 executes a process of calculating the estimated audience rating based on these data, and the resulting data (estimated audience rating) is input to the screen generation unit 12. May be good. Similarly, the audience rating of each viewer category on each broadcast day may be calculated by the screen generation unit 12, or may be calculated by an external device different from the information providing device 10 and input to the screen generation unit 12. good.

For example, the reception unit 13 may accept an input for designating one program name while any of the first to third screens (FIGS. 3 to 5) is displayed. Then, the screen generation unit 12 may generate a fourth screen corresponding to the program in response to the input, and the output unit 11 may output the fourth screen.

A modified example of the fourth screen will be described. As shown in FIG. 6, the screen generation unit 12 displays the audience rating of the program designated on the fourth screen, and the attribute information of the related program (same category, same performer, etc.) of the designated program. (Program name, program description, etc.) may be further displayed. The technique for extracting related programs of one program is not particularly limited, and any technique can be adopted.

<Fifth screen>
FIG. 7 shows an example of a fifth screen generated by the screen generation unit 12 and output by the output unit 11. The fifth screen shows the transition of the future sales forecast of one product introduced in the program. Sales forecasts are calculated based on one or more of product GRP, program influence, broadcast influence, and total media reach. The product GRP, broadcast impact, and total number of media reach used in the calculation are values calculated with the period from the broadcast timing to the predetermined predetermined timing as the above-mentioned "predetermined period". good. The predetermined timing may be the current time (timing for calculating the sales forecast), or a predetermined time predetermined from the broadcast timing (eg, it is necessary for the influence of the introduction in the program to disappear to some extent). It may be the time when time) has passed.

The calculation method of the sales forecast is a design matter, but for example, the heterogeneous mixture learning technique described above may be used. That is, multiple data (eg, sales transition after introduction of similar products introduced in past programs, product GRP of the similar products, broadcasting influence, total number of media reach, program influence of the program, weather, etc. An estimation model may be generated by machine learning based on temperature, seasonal fluctuation, calendar information, daytime characteristics, large-scale event holding information, etc., and the transition of sales forecast may be estimated based on the estimation model.

Although not shown, on the fifth screen, a plurality of types of period breaks such as a peak sales period, a disillusioned sales period, and a stable sales period may be further displayed according to the attributes of the product.

The reception unit 13 specifies one product name (any one of the product names indicated by a plurality of product / program information) while the first screen (FIG. 3) is displayed, for example. Accept input. Then, the screen generation unit 12 generates a fifth screen corresponding to the product in response to the input, and the output unit 11 outputs the fifth screen.

The fifth screen shown in FIG. 7 can shift to the procedure for ordering the product. FIG. 8 shows an example of a functional block diagram of the information providing device 10 that executes the process. As shown in the figure, it further has a transmission unit 14.

The reception unit 13 can accept an input for ordering the product from the fifth screen. In the case of the example shown in FIG. 7, the input for performing the ordering procedure is made by the operation for "to the ordering procedure".

The transmission unit 14 transmits the product identification information displayed on the fifth screen to the ordering system in response to the acceptance of the above input. At this time, the transmission unit 14 may further transmit the order quantity to the ordering system. For example, the information providing device 10 calculates the optimum order quantity based on the sales forecast displayed on the fifth screen. Then, the transmission unit 14 transmits the order quantity calculated in this way to the ordering system.

The communication algorithm for transmitting information (product identification information, order quantity, etc.) from the information providing device 10 to the ordering system is a design matter.

A modified example of the fifth screen will be described.

When the screen generation unit 12 is configured to be able to acquire the sales transition data up to that point of each product, the screen generation unit 12 may further display the sales transition data on the fifth screen.

Further, the screen generation unit 12 may further display the attribute information (name, product description, manufacturer, photo, etc.) of the related products (category same, price range same, etc.) of the specified product on the fifth screen. good. The technology for extracting related products is not particularly limited, and any technology can be adopted.

Further, the fifth screen does not have to have the function of shifting to the above-mentioned product ordering procedure.

Next, the action and effect of this embodiment will be described.

The information providing device 10 of the present embodiment can generate and output the first screen as shown in FIG.

For example, a product seller (buyer in the retail / distribution industry, etc.) has the name of the product introduced in the program broadcasted during a predetermined period, the introduced program name, the product GRP, and the program based on the first screen. It is possible to grasp the influence, the degree of influence on broadcasting, the total number of people reaching all media, and so on. That is, the product sales business operator can know the information of the product introduced in the program in a predetermined period, and also know how much the product can be expected to increase in sales. Then, based on this information, it is possible to determine the product to be ordered, the order quantity, and the like.

For example, a product with a larger product GRP, program influence, broadcasting influence, total number of media reach, etc. is expected to increase sales thereafter. Therefore, the product sales business operator can make adjustments such as ordering a product having a large value or increasing the order quantity of such a product. On the other hand, products that have been introduced in the program but have a relatively small product GRP, program influence, broadcasting influence, and total media reach, etc. are not expected to increase in sales thereafter. Therefore, the product sales business operator can adjust these values by forgoing the ordering of small products or reducing the order quantity of such products.

Based on the first screen in this way, the product sales business operator can obtain benefits such as reduction of sales opportunity loss and cost reduction due to excess inventory.

In addition, if the first screen can be viewed before broadcasting, the product sales business operator can know the information of the products introduced in the program in the near future and can place an order for the products that are expected to increase sales in advance. Even before broadcasting, it is possible to know the program influence of the program to be broadcast. Therefore, it is possible to adjust the product order based on "the fact that the product is introduced in the program", "the program influence of the program", and the like. In this case, it is possible to secure an inventory of products that are expected to increase sales at the end of broadcasting and sell the products immediately after broadcasting. Therefore, it is possible to reduce the inconvenience of loss of sales opportunity at the time when the response is greatest immediately after broadcasting.

In addition, the program influence displayed on the first screen indicates the influence that the introduction in the program calculated based on the past performance has on the sales of the product. Past achievements reflect the characteristics of the program (viewer class, content that viewers demand from the program, category, composition, performers, staff, broadcast time zone, etc.), and are based on such past achievements. The calculated program influence is considered to take into account the characteristics of the program. This information is considered to be very useful information for predicting the future sales of the products introduced in the program.

The broadcast influence displayed on the first screen is calculated based on the program influence. Therefore, as with the influence of the program, it is considered to be very useful information for predicting the future sales of the products introduced in the program.

Further, the broadcast influence is calculated based on the program influence and the product GRP. Broadcasting calculated based on the program influence calculated based on the past performance of the program that introduced the product and the product GRP that can be considered as the evaluation value of the promotion of this product (introduction in the program or CM broadcasting) The degree of influence is an index that can accurately predict the future sales of products.

Further, the information providing device 10 of the present embodiment can generate and output a second screen as shown in FIG. 4 and a third screen as shown in FIG.

For example, the advertising department or advertising agency of a manufacturer that publishes commercials can grasp the program influence of a program broadcast in a predetermined period based on the second screen or the third screen. Then, based on this information, it is possible to determine a program or the like to publish a commercial. For example, the advertising department of a manufacturer that publishes commercials can grasp programs that have a strong influence on its own products based on the program influence of each product category, and decide to publish commercials between the programs. As a result, the effect of the CM placement (viewer's response, etc.) can be effectively enhanced.

Further, the information providing device 10 of the present embodiment can generate and output a fourth screen as shown in FIG. Based on the information, the advertising department or advertising agency of the manufacturer that publishes the commercial can grasp the transition of the audience rating of each program, the forecast of the future transition, and the like. Then, with further consideration of the information, it is possible to determine a program or the like to publish a commercial. In such a case, the effect of CM placement (viewer's response, etc.) can be effectively enhanced.

Further, the information providing device 10 of the present embodiment can generate and output a fifth screen as shown in FIG. 7. Based on the information, the product sales business operator can grasp the forecast of the future sales transition of each product. Then, based on the information, the future order quantity and the like of each product can be determined. As a result, profits such as reduction of sales opportunity loss and cost reduction due to excess inventory can be obtained.

In addition, the information providing device 10 of the present embodiment can display the sales transition of each product so far as well as the forecast of the future sales transition of each product. In such a case, the product sales business operator can easily grasp the influence of the product introduction in the program by comparing the sales transition so far with the forecast of the future sales transition.

Further, the information providing device 10 of the present embodiment can receive the order input and transmit the order information to the order system. As a result, the product sales business operator can seamlessly perform the browsing process of the information provided by the information providing device 10 and the ordering process via the ordering system.

Hereinafter, an example of the reference form will be added.
1. 1. Calculated based on the name of the program and past performance in the attribute information of the product introduced in the program broadcast within the predetermined period or the product introduced in the program scheduled to be broadcast within the predetermined period. An information providing device having an output means for outputting first product / program information in which the program influence of the introduction in the program on the sales of the product is associated with the product sales.
2. In the information providing device according to 1.
The attribute information of the product is an information providing device including the name of the product or the category of the product.
3. 3. In the information providing device according to 1 or 2.
The first product / program information is an information providing device including the program influence for each product category.
4. In the information providing device according to any one of 1 to 3.
The program influence is an information providing device that is a value calculated based on changes in sales of products introduced in each program in the past before and after broadcasting.
5. In the information providing device according to any one of 1 to 4.
The output means
(1): Gross rating point of CM (commercial) of the product broadcast within the predetermined period.
(2): Gross rating point of the CM of the product broadcast during the program introducing the product,
(3): Audience rating of the program at the timing of introducing the product,
(4): The sum of (1) and (2), or the sum of (1) and (3),
An information providing device that outputs the first product / program information in which the product total audience rating, which is one of the above, is further associated with the attribute information of the product.
6. In the information providing device according to 5.
The output means further adds the degree of influence of broadcasting on the sales of the product by broadcasting within the predetermined period calculated based on the program influence and the total audience rating of the product to the attribute information of the product. An information providing device that outputs the associated first product / program information.
7. In the information providing device according to any one of 1 to 6.
The output means is the first product / program information in which an estimated value of the total number of people who have viewed the product information within the predetermined period via a plurality of information media is further associated with the attribute information of the product. Information providing device that outputs.
8. In the information providing device according to any one of 1 to 7.
The output means is an information providing device that further outputs a future sales forecast of the product calculated based on the program influence.
9. In the information providing device according to 8 which is subordinate to 5 or 6.
The sales forecast is an information providing device calculated based on the product total audience rating.
10. In the information providing device according to 8 which is subordinate to 6.
The sales forecast is an information providing device calculated based on the degree of broadcasting influence.
11. In the information providing device according to 8 which is subordinate to 7.
The sales forecast is an information providing device calculated based on the estimated value of the total number of people.
12. In the information providing device according to any one of 1 to 11.
The output means is an information providing device that ranks and displays the first product / program information related to a plurality of the products based on the value of the program influence.
13. In the information providing device according to 5.
The output means is an information providing device that ranks and displays the first product / program information related to a plurality of the products based on the value of the product total audience rating.
In the information providing device described in 14.6,
The output means is an information providing device that rank-displays the first product / program information related to a plurality of the products based on the value of the broadcast influence degree.
15. In the information providing device according to any one of 1 to 14.
Further having a screen generation means for generating a screen including the first product / program information,
The output means is an information providing device that outputs the screen generated by the screen generation means.
16. In the information providing device according to 15.
The screen generation means is an information providing device that acquires the influence of the program.
17. In the information providing device according to 15, which is subordinate to 5.
The screen generation means is an information providing device that acquires the total audience rating of the product.
18. In the information providing device according to 15, which is subordinate to 6.
The screen generation means is an information providing device that acquires the degree of influence of broadcasting.
19. In the information providing device according to any one of 1 to 18.
The attribute information of the product includes the name of the product.
A receiving means for accepting an input for ordering the product indicated by the first product / program information, and
A transmission means for transmitting the identification information of the product that has received the order to the ordering system, and
An information providing device that further has.
20. Corresponds to the name of the program that was broadcast within the specified period or the program that is scheduled to be broadcast within the specified period, and the program influence that the introduction in the program calculated based on the past performance has on the sales of the product. An information providing device having an output means for outputting the attached second product / program information.
21. In the information providing device according to 20
The second product / program information is an information providing device including the program influence for each product category.
22. The computer
Calculated based on the name of the program and past performance in the attribute information of the product introduced in the program broadcast within the predetermined period or the product introduced in the program scheduled to be broadcast within the predetermined period. An information providing method for executing an output process of outputting first product / program information in which the program influence of the introduction in the program on the sales of the product is associated with the product sales.
22-2. In the information providing method described in 22
The attribute information of the product is an information providing method including the name of the product or the category of the product.
22-3. In the information providing method described in 22 or 22-2,
The first product / program information is an information providing method including the program influence for each product category.
22-4. In the information providing method according to any one of 22 to 22-3,
The program influence is an information providing method that is a value calculated based on changes in sales of products introduced in each program in the past before and after broadcasting.
22-5. In the information providing method according to any one of 22 to 22-4,
In the output process,
(1): Gross rating point of CM (commercial) of the product broadcast within the predetermined period.
(2): Gross rating point of the CM of the product broadcast during the program introducing the product,
(3): Audience rating of the program at the timing of introducing the product,
(4): The sum of (1) and (2), or the sum of (1) and (3),
An information providing method for outputting the first product / program information in which the product total audience rating, which is one of the above, is further associated with the attribute information of the product.
22-6. In the information providing method described in 22-5,
In the output process, the degree of broadcasting influence exerted on the sales of the product by broadcasting within the predetermined period calculated based on the program influence and the gross rating of the product is further added to the attribute information of the product. An information providing method for outputting the associated first product / program information.
22-7. In the information providing method according to any one of 22 to 22-6,
In the output step, the first product / program information in which the estimated value of the total number of people who have viewed the product information within the predetermined period via the plurality of information media is further associated with the attribute information of the product. Information provision method to output.
22-8. In the information providing method according to any one of 22 to 22-7,
In the output process, an information providing method for further outputting a future sales forecast of the product calculated based on the program influence.
22-9. In the information providing method according to 22-8, which is subordinate to 22-5 or 22-6,
The sales forecast is an information providing method calculated based on the product total audience rating.
22-10. In the information providing method described in 22-8, which is subordinate to 22-6,
The sales forecast is an information providing method calculated based on the broadcast influence degree.
22-11. In the information providing method described in 22-8, which is subordinate to 22-7,
The sales forecast is an information providing method calculated based on the estimated value of the total number of people.
22-12. In the information providing method according to any one of 22 to 22-11,
In the output step, an information providing method for displaying the first product / program information related to a plurality of the products in a ranking based on the value of the program influence.
22-13. In the information providing method described in 22-5,
In the output step, an information providing method for displaying the first product / program information related to a plurality of the products in a ranking based on the value of the product total audience rating.
In the information providing method described in 22-14.22-6,
In the output step, an information providing method for displaying the first product / program information related to a plurality of the products in a ranking based on the value of the broadcast influence degree.
22-15. In the information providing method according to any one of 22 to 22-14,
The computer further executes a screen generation step of generating a screen including the first product / program information.
In the output step, an information providing method for outputting the screen generated in the screen generation step.
22-16. In the information providing method described in 22-15,
In the screen generation step, an information providing method for acquiring the program influence.
22-17. In the information providing method described in 22-15, which is subordinate to 22-5,
In the screen generation step, an information providing method for acquiring the product total audience rating.
22-18. In the information providing method described in 22-15, which is subordinate to 22-6,
In the screen generation step, an information providing method for acquiring the broadcast influence degree.
22-19. In the information providing method according to any one of 22 to 22-18,
The attribute information of the product includes the name of the product.
The computer
The reception process for accepting the input for ordering the product indicated by the first product / program information, and
A transmission process for transmitting the identification information of the product for which an order has been received to the ordering system, and
How to provide information to further execute.
23. Computer,
Calculated based on the name of the program and past performance in the attribute information of the product introduced in the program broadcast within the predetermined period or the product introduced in the program scheduled to be broadcast within the predetermined period. A program that functions as an output means for outputting the first product / program information that is associated with the program influence that the introduction in the program has on the sales of the product.
23-2. In the program described in 23,
The attribute information of the product is a program including the name of the product or the category of the product.
23-3. In the program described in 23 or 23-2
The first product / program information is a program including the program influence for each product category.
23-4. In the program described in any of 23 to 23-3,
The program influence is a value calculated based on changes in sales of products introduced in each program in the past before and after broadcasting.
23-5. In the program described in any of 23 to 23-4,
The output means
(1): Gross rating point of CM (commercial) of the product broadcast within the predetermined period.
(2): Gross rating point of the CM of the product broadcast during the program introducing the product,
(3): Audience rating of the program at the timing of introducing the product,
(4): The sum of (1) and (2), or the sum of (1) and (3),
A program that outputs the first product / program information in which the product total audience rating, which is one of the above, is further associated with the attribute information of the product.
23-6. In the program described in 23-5
The output means further adds the degree of influence of broadcasting on the sales of the product by broadcasting within the predetermined period calculated based on the program influence and the total audience rating of the product to the attribute information of the product. A program that outputs the associated first product / program information.
23-7. In the program described in any of 23 to 23-6,
The output means is the first product / program information in which an estimated value of the total number of people who have viewed the product information within the predetermined period via a plurality of information media is further associated with the attribute information of the product. A program that outputs.
23-8. In the program described in any of 23 to 23-7,
The output means is a program that further outputs a future sales forecast of the product calculated based on the program influence.
23-9. In the program described in 23-8, which is subordinate to 23-5 or 23-6.
The sales forecast is a program calculated based on the product total audience rating.
23-10. In the program described in 23-8, which is subordinate to 23-6,
The sales forecast is a program calculated based on the degree of broadcasting influence.
23-11. In the program described in 23-8, which is subordinate to 23-7,
The sales forecast is a program calculated based on the estimated value of the total number of people.
23-12. In the program described in any of 23 to 23-11,
The output means is a program that ranks and displays the first product / program information related to a plurality of the products based on the value of the program influence.
23-13. In the program described in 23-5
The output means is a program that ranks and displays the first product / program information related to a plurality of the products based on the value of the product total audience rating.
23-14. In the program described in 23-6
The output means is a program that ranks and displays the first product / program information related to a plurality of the products based on the value of the broadcast influence degree.
23-15. In the program described in any of 23 to 23-14,
The computer is further made to function as a screen generation means for generating a screen including the first product / program information.
The output means is a program that outputs the screen generated by the screen generation means.
23-16. In the program described in 23-15,
The screen generation means is a program for acquiring the influence of the program.
23-17. In the program described in 23-15, which is subordinate to 23-5,
The screen generation means is a program for acquiring the product total audience rating.
23-18. In the program described in 23-15, which is subordinate to 23-6,
The screen generation means is a program for acquiring the broadcast influence degree.
23-19. In the program described in any of 23 to 23-18,
The attribute information of the product includes the name of the product.
The computer
A receiving means for accepting an input for ordering the product indicated by the first product / program information.
A transmission means for transmitting the identification information of the product that has received the order to the ordering system.
A program that makes it work even more.
24. The computer
Corresponds to the name of the program that was broadcast within the specified period or the program that is scheduled to be broadcast within the specified period, and the program influence that the introduction in the program calculated based on the past performance has on the sales of the product. An information providing method for executing an output process that outputs the attached second product / program information.
24-2. In the information providing method described in 24,
The second product / program information is an information providing method including the program influence for each product category.
25. Computer,
Corresponds to the name of the program that was broadcast within the specified period or the program that is scheduled to be broadcast within the specified period, and the program influence that the introduction in the program calculated based on the past performance has on the sales of the product. A program that functions as an output means to output the attached second product / program information.
25-2. In the program described in 25
The second product / program information is a program including the program influence for each product category.

1A processor 2A memory 3A I / O I / F
4A Peripheral circuit 5A Bus 10 Information provider 11 Output unit 12 Screen generation unit 13 Reception unit 14 Transmission unit

Claims (16)

A reception means that accepts the designation of the future period from the user,
An extraction means for extracting attribute information of products introduced in a program scheduled to be broadcast within the specified period, and
The first product / program information in which the name of the program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product are associated with the attribute information of the extracted product. Output means to output as a list and
Information providing device having. In the information providing device according to claim 1,
The attribute information of the product is an information providing device including the name of the product or the category of the product. In the information providing device according to claim 1 or 2.
The first product / program information is an information providing device including the program influence for each product category. In the information providing device according to any one of claims 1 to 3.
The program influence is an information providing device that is a value calculated based on changes in sales of products introduced in each program in the past before and after broadcasting. In the information providing device according to any one of claims 1 to 4.
The output means further associates the estimated value of the total number of people who view the information of the product within the designated period with the attribute information of the product via the plurality of information media, and the first product / program. An information providing device that outputs information. In the information providing device according to any one of claims 1 to 5.
The output means is an information providing device that further outputs a future sales forecast of the product calculated based on the program influence. The information providing device according to claim 6, which is subordinate to claim 5.
The sales forecast is an information providing device calculated based on the estimated value of the total number of people. In the information providing device according to any one of claims 1 to 7.
The output means is an information providing device that ranks and displays the first product / program information related to a plurality of the products based on the value of the program influence. In the information providing device according to any one of claims 1 to 8.
Further having a screen generation means for generating a screen including the first product / program information,
The output means is an information providing device that outputs the screen generated by the screen generation means. In the information providing device according to any one of claims 1 to 9.
The attribute information of the product includes the name of the product.
A receiving means for accepting an input for ordering the product indicated by the first product / program information, and
A transmission means for transmitting the identification information of the product that has received the order to the ordering system, and
An information providing device that further has. A reception means that accepts the designation of the future period from the user,
An extraction means for extracting programs scheduled to be broadcast within the specified period, and
An output means for outputting a second product / program information as a list, which is associated with the name of the extracted program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product. When,
Information providing device having. In the information providing device according to claim 11,
The second product / program information is an information providing device including the program influence for each product category. The computer
The reception process that accepts the designation of the future period from the user,
An extraction process that extracts attribute information of products introduced in the program scheduled to be broadcast within the specified period, and
The first product / program information in which the name of the program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product are associated with the attribute information of the extracted product. And the output process that outputs as a list
Information provision method to execute. Computer,
Reception means that accepts the designation of the future period from the user,
An extraction means for extracting attribute information of products introduced in a program scheduled to be broadcast within the specified period, and an extraction means.
The first product / program information in which the name of the program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product are associated with the attribute information of the extracted product. Output means to output as a list,
A program that functions as. The computer
The reception process that accepts the designation of the future period from the user,
An extraction process that extracts programs scheduled to be broadcast within the specified period, and
An output process that outputs a list of second product / program information that associates the name of the extracted program and the program influence that the introduction in the program calculated based on the past performance has on the sales of the product. When,
Information provision method to execute. Computer,
Reception means that accepts the designation of the future period from the user,
An extraction means for extracting programs scheduled to be broadcast within the specified period, and
An output means for outputting a second product / program information as a list, which is associated with the name of the extracted program and the program influence of the introduction in the program calculated based on the past performance on the sales of the product. ,
A program that functions as.

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