JP6907581B2 - Promotional medium with electronic paper - Google Patents

Description

The present invention is an invention in which electronic paper is used as a display medium for a sales promotion medium used in a store.

Various attempts have been made to enhance the appeal of sales promotion media used in stores. In response to the recent development of electronic paper capable of displaying images with low power consumption, an electronic POP using electronic paper as a display medium has been proposed in order to enhance the appealing effect of the sales promotion medium (for example,. Patent Document 1).

Japanese Unexamined Patent Publication No. 2014-112159

By using electronic paper as the display medium of the sales promotion medium, the recognition rate of the sales promotion medium can be improved and the appealing effect of the sales promotion medium can be enhanced. It is hoped that the appealing effect of the sales promotion medium will be further enhanced.

Therefore, an object of the present invention is to further enhance the appealing effect in a sales promotion medium using electronic paper as a display medium.

The first invention for solving the above-mentioned problems includes an electronic paper used for displaying an image and a control device for controlling the image displayed on the electronic paper, and the image displayed on the electronic paper is added to the front surface in the left-right direction. molding the electronic paper in a three-dimensional shape that is visible from the a promotional medium image and the moving image to be displayed on the electronic paper, the electronic paper formed into a semicircular arc in the depth direction as the three-dimensional shape can swing It is a sales promotion medium characterized in that an arm portion for connecting the electronic paper and the control device is provided, and a wiring for electrically connecting the electronic paper and the control device is built in the arm portion. .. Further, the second invention includes an electronic paper used for displaying an image and a control device for controlling the image displayed on the electronic paper, and the image displayed on the electronic paper is added to the front and can be visually recognized from the left and right directions. the electronic paper formed into a shape, the a promotional medium image and the moving image to be displayed on the electronic paper, the integrated electronic paper said control device molded into a wave shape or hexagonal shape as the three-dimensional shape, It is a sales promotion medium characterized in that a tester mounting portion for placing a tester is provided in the control device.

In the sales promotion medium according to the present invention, since the electronic paper is three-dimensionally molded, the eye-catching effect of the electronic paper is further enhanced, and the appeal of the sales promotion medium is higher than when the plate-shaped electronic paper is used as the display medium. The effect can be enhanced.

The figure explaining the sales promotion medium which concerns on 1st Embodiment. The figure explaining the electronic paper provided in the sales promotion medium which concerns on 1st Embodiment. The figure explaining the control device included in the sales promotion medium which concerns on 1st Embodiment. The block diagram of the sales promotion medium which concerns on 2nd Embodiment. FIG. 1 illustrates a specific example in which the present invention is applied to a tester display stand. FIG. 2 illustrates a specific example in which the present invention is applied to a tester display stand. FIG. 3 illustrates a specific example in which the present invention is applied to a tester display stand.

From here, preferred embodiments of the present invention will be described. The following description does not constrain the technical scope of the present invention, but is described to aid understanding.

(First Embodiment)
The first embodiment is an embodiment in which the present invention is applied to a swing POP, and FIG. 1 is a diagram illustrating a sales promotion medium 1 according to the first embodiment.

The sales promotion medium 1 according to the first embodiment includes an electronic paper 10 used for displaying an image that enhances the appeal of the product, and a control device 11 for controlling the image displayed on the electronic paper 10, and the electronic paper 10 is three-dimensional. It is characterized by being molded in a specific manner. Further, in the sales promotion medium 1 according to the first embodiment, in order to make the electronic paper 10 swingable, the arm portion 12 that supports the electronic paper 10 in a swingable manner and connects the electronic paper 10 and the control device 11 is provided. A wiring 120 for electrically connecting the electronic paper 10 and the control device 11 is built in the arm portion 12.

In the first embodiment, the electronic paper 10 is three-dimensionally molded in order to enhance the eye-catching effect of the sales promotion medium 1. When the POP part of the swing POP is plate-shaped, the direction in which the image printed or displayed on the POP part can be visually recognized is limited to the front side of the POP part. The image displayed on the electronic paper 10 can be visually recognized from the direction (for example, left and right), the eye-catching effect of the swing POP is enhanced, and the appealing effect of the swing POP is enhanced.

FIG. 2 is a diagram for explaining the electronic paper 10 included in the sales promotion medium 1 according to the first embodiment. The electronic paper 10 included in the sales promotion medium 1 according to the first embodiment is a surface base material layer 100 in which a transparent electrode 1000 is formed on a colorless and transparent transparent base material 1001, a twist ball type display medium layer 101, and a matrix. The pixel electrodes 1020 arranged in a shape and the driver layer 1021 of the pixel electrodes 1020 are formed on the back surface base material 1022, and the back surface base material layer 102 is at least laminated.

In the first embodiment, the method of the electronic paper 10 is a twist ball method, but the method of the electronic paper 10 may be a method other than the twist ball method (for example, an electrophoresis method). In the display medium layer 101 of the twist ball type electronic paper 10, a plurality of twist balls (bipolar spherical particles) 1010 painted in different colors (here, white and black) are sealed in the low polar solvent 1011. The color of the twist ball 1011 on the surface is controlled by the applied voltage between the transparent electrode 1000 and the pixel electrode 1020 by changing the polarity of each half of the twist ball 1010 and charging the electric charge. It is configured so that it can be done.

IZO (Indium Zinc Oxide, indium zinc oxide) or the like can be used for the transparent electrode 1000 of the surface base material layer 100 of the electronic paper 10, but ITO (Indium Tin Oxide, indium tin oxide) is generally used. Is. The transparent base material 1001 forming the transparent electrode 1000 is a colorless, transparent, and flexible flexible base material, and examples of such a flexible base material include polyethylene terephthalate (PET) and polyimide. PI) etc. can be used. The thickness of the transparent base material 1001 forming the transparent electrode 1000 is not particularly limited as long as the shape of the three-dimensionally formed electronic paper 10 can be maintained, but the range of 10 μm to 500 μm is preferable.

ITO (Indium Tin Oxide) can be preferably used for the pixel electrode 1020 of the back surface base material layer 102 included in the electronic paper 10, similarly to the transparent electrode 1000 of the surface base material layer 100. The driver layer 1021 formed on the back surface base material layer 102 is a layer on which a circuit for controlling the voltage applied to the pixel electrode 1020 is mounted, and an organic TFT element 1021a is used to make the driver layer 1021 flexible. Therefore, it is preferable to mount a circuit for controlling the voltage applied to the pixel electrode 1020 on the driver layer 1021. As the back base material 1022 of the back base material layer 102, polyethylene terephthalate (PET), polyimide (PI) or the like can be used as in the case of the transparent base material 1001 of the surface base material layer 100, and the thickness thereof is 10 μm to 500 μm. The range of is suitable. Since the back surface base material 1022 does not have to be transparent, a predetermined print can be applied to the back side of the back surface base material 1022.

Various methods for three-dimensionally molding the electronic paper 10 described above can be considered. The electronic paper 10 can be formed into a predetermined three-dimensional shape by preparing a plate-shaped electronic paper 10 and embossing it with a press machine or the like. However, the surface base material layer 100 and the back surface base material layer formed into the predetermined three-dimensional shape are formed. The electronic paper 10 can also be three-dimensionally molded by preparing 102, laminating the back surface base material layer 102 and the display medium layer 101 that have been three-dimensionally formed, and then laminating the surface base material layer 100.

The three-dimensional shape for molding the electronic paper 10 may be arbitrary as long as the electronic paper 10 operates, but in the sales promotion medium 1 illustrated in FIG. 1, the three-dimensional shape of the electronic paper 10 is a semicircular arc shape. By making the three-dimensional shape of the electronic paper 10 into a semicircular shape, the eye-catching effect of the sales promotion medium 1 is enhanced for consumers walking toward the place where the sales promotion medium 1 is installed, and the sales promotion medium 1 is appealed. The effect is improving.

FIG. 3 is a diagram illustrating a control device 11 included in the sales promotion medium 1 according to the first embodiment. The control device 11 included in the sales promotion medium 1 according to the first embodiment includes a control unit 110 that controls an image to be displayed on the electronic paper 10, includes a battery 111 that supplies electric power to the control unit 110, and is a control device. A member (adhesive material or magnet) used for fixing the eleven is provided on the back side.

In the first embodiment, the control unit 110 of the control device 11 is a computer board having an electrically rewritable memory, a CPU, or the like for storing an image to be displayed on the electronic paper 10 or a computer program. The control unit 110 of the control device 11 included in the sales promotion medium 1 uses the driver layer 1021 provided on the back surface base material layer 102 of the electronic paper 10 to apply a voltage applied to the pixel electrodes 1020 of the electronic paper 10 to the pixel electrodes. Controlled every 1020, a predetermined image is displayed on the display medium layer 101 of the electronic paper 10. The image to be displayed on the electronic paper 10 included in the sales promotion medium 1 may be arbitrary, but when the moving image is displayed on the electronic paper 10, the eye catch of the sales promotion medium 1 is higher than when the still image is displayed on the electronic paper 10. The effect can be enhanced.

The arm portion 12 included in the sales promotion medium 1 according to the first embodiment is a member for swingably supporting the electronic paper 10, and the electronic paper 10 and the control device 11 are electrically mounted inside the arm portion 12. It has a built-in wiring 120 for connecting to. In order to support the electronic paper 10 in a swingable manner, the arm portion 12 needs to have a rigidity sufficient to support the weight of the electronic paper 10 in a swingable manner. In the present embodiment, the electronic paper 10 and the control device 11 are electrically connected by the transparent base material 1001 of the surface base material layer 100 of the electronic paper 10 and the back base material 1022 of the back base material layer 102 of the electronic paper 10. By sandwiching the wiring 120 for this purpose, the arm portion 12 of the sales promotion medium 1 is realized, and the electronic paper 10 to the arm portion 12 can be integrally molded. In the first embodiment, the electronic paper 10 has a structure in which the electronic paper 10 sways when exposed to wind or the like due to the weight of the electronic paper 10, so that the eye-catching effect of the sales promotion medium 1 is enhanced as in the swing POP. Be done.

(Second embodiment)
The second embodiment is an embodiment in which the present invention is applied to a tester display stand, and FIG. 4 is a block diagram of a sales promotion medium 2 according to the second embodiment.

The sales promotion medium 2 according to the second embodiment includes an electronic paper 20 used for displaying an image that enhances the appeal of the product (here, a tester 3), and a control device 21 that controls the image to be displayed on the electronic paper 20. Be prepared. The electronic paper 20 of the sales promotion medium 2 according to the second embodiment is three-dimensionally molded according to the image of the product corresponding to the tester 3, and the control device 21 of the sales promotion medium 2 according to the second embodiment is , In addition to the control unit 210 and the battery 211 that control the image displayed on the electronic paper 20, the tester mounting unit 212 for placing the tester 3 is provided as in the first embodiment.

Since the electronic paper 20 and the control unit 210 included in the sales promotion medium 2 according to the second embodiment are the same as those in the first embodiment, the description thereof is omitted here, and a specific example in which the present invention is applied to the tester display stand. Will be described only.

FIG. 5 shows a specific example of applying the present invention to a tester display stand, FIG. 6 shows a specific example of applying the present invention to a tester display stand, and FIG. 7 shows. FIG. 3 is a diagram illustrating a specific example in which the present invention is applied to a tester display stand.

In the sales promotion medium 1 according to the first embodiment, the electronic paper 10 and the control device 11 are connected by the arm portion 12, but in the sales promotion medium 2a shown in FIG. 5, the electronic paper 20a and the control device 21a are connected. It has an integrated structure. In the sales promotion medium 2a illustrated in FIG. 5, the control device 21a of the sales promotion medium 2a is a pedestal of the tester display stand, and a hole 212a that functions as a tester mounting portion 212 is provided on the upper surface of the control device 21a. There is. In the sales promotion medium 2a illustrated in FIG. 5, the electronic paper 20a is a display panel of the tester display stand, and is formed in a wavy shape in order to enhance the eye-catching effect of the sales promotion medium 2a.

In the sales promotion medium 2a shown in FIG. 5, the electronic paper 20a was formed in a wavy shape, but in the sales promotion medium 2b shown in FIG. 6, the electronic paper 20b is used in order to enhance the eye-catching effect of the sales promotion medium 2b. It is molded into a tortoise shell shape. In the sales promotion medium 2b shown in FIG. 6, the electronic paper 20b and the control device 21b are integrated, and a hole 212b that functions as a tester mounting portion 212 is provided on the upper surface of the control device 21b.

In the sales promotion medium 2a shown in FIG. 5, the number of electronic papers 20a was one, but the sales promotion medium 2c shown in FIG. 7 includes a plurality of electronic papers 20c formed in a box shape and is sold. The control device 21c of the promotion medium 2c controls an image to be displayed on a plurality of electronic papers 20c formed in a box shape. In the sales promotion medium 2c shown in FIG. 7, the electronic paper 20c and the control device 21c are integrated, and a hole 212c that functions as a tester mounting portion 212 is provided on the upper surface of the control device 21c.

As described above, in the second embodiment in which the present invention is applied to the tester display stand, the display portion of the tester display stand is plate-shaped by three-dimensionally molding the electronic paper 20 to be the display portion of the tester display stand. It is possible to improve the eye-catching effect of the tester display stand as compared with the case. When the display unit of the tester display stand is plate-shaped, the direction in which the image printed or displayed on the display unit can be visually recognized is limited to the front surface of the display unit. The image displayed on the electronic paper 20 can be visually recognized from the direction (for example, left and right), the eye-catching effect of the tester display stand is enhanced, and the appealing effect of the tester display stand is enhanced.

1 Sales promotion medium 10 Electronic paper 100 Surface base material layer 1000 Transparent electrode 1001 Transparent base material 101 Display medium layer 1010 Twist ball 1011 Low-polarity solvent 102 Back base material layer 1020 Pixel electrode 1021 Driver layer 1022 Back base material 11 Control device 110 Control Parts 2, 2a, 2b, 2c Sales promotion media 20, 20a, 20b, 20c Electronic paper 21,21a, 21b, 21c Control device 210 Control unit 212 Tester mounting unit

Claims (2)

Equipped with an electronic paper used for displaying an image and a control device for controlling the image displayed on the electronic paper, the electronic paper is molded into a three-dimensional shape that can be visually recognized from the left and right by adding the image displayed on the electronic paper to the front. , A sales promotion medium in which the image displayed on the electronic paper is a moving image.
The electronic paper formed in a semicircular arc shape in the depth direction as the three-dimensional shape is oscillatingly supported, and an arm portion for connecting the electronic paper and the control device is provided, and the electronic paper and the control device are electrically connected. A sales promotion medium characterized in that the wiring to be used is built in the arm portion. Equipped with an electronic paper used for displaying an image and a control device for controlling the image displayed on the electronic paper, the electronic paper is molded into a three-dimensional shape that can be visually recognized from the left and right by adding the image displayed on the electronic paper to the front. , A sales promotion medium in which the image displayed on the electronic paper is a moving image.
The stereoscopic the electronic paper and integrating the control device molded into corrugated or hexagonal shape as a shape, promotional medium characterized in that the tester mounting portion for placing the tester is provided in the control device.

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