JP6902080B2 - Simulation equipment, simulation methods, and programs - Google Patents

Description

The present invention relates to a simulation device, a simulation method, and a program.

There is known a technique for calculating an advertisement fee or the like according to information such as the number of views of contents distributed online such as the Internet (see, for example, Patent Document 1).

JP-A-2002-24279

For example, when a certain store requests a distributor to provide information related to the store such as an electronic leaflet or a coupon to a user, a fee paid by the store to the distributor is determined.
However, with regard to actual stores operating in the region, there is an aspect that the number of content views is not easily reflected in the sales performance of the store. In other words, it is difficult for the store side to determine an appropriate fee (budget) based on the number of views of the content.

The present invention has been made in view of such circumstances, and an object of the present invention is to enable a store side to appropriately determine a fee to be paid to a content distributor when providing store-related content to a user by a content providing service. To do.

One aspect of the present invention for solving the above-mentioned problems is that the number of unique users who browse the store-related content provided by the content providing service and the content provider who provides the content using the content providing service pay. The charge information acquisition unit that acquires charge information associated with the charge, and the user position information that acquires the user position information indicating the user position related to viewing the content for each registered user registered as a user of the content providing service. Depending on the value of any one of the simulation items of the acquisition unit, the charge, the commercial area range that is the target area for providing the content by the content providing service, and the number of unique users, the above It is a simulation apparatus including a simulation unit for deriving the values of the other two simulation items corresponding to the specified values based on the charge information and the user position information.

Further, in one aspect of the present invention, the number of unique users who browse the store-related content provided by the content providing service is associated with the fee paid by the content provider who provides the content using the content providing service. A charge information acquisition step for acquiring charge information, a user location information acquisition step for acquiring user position information indicating a user position related to viewing content for each registered user registered as a user of a content providing service, and a charge. , The charge information and the user position according to the value of any one of the simulation items of the commercial area range which is the target area range for content provision by the content providing service and the number of unique users. It is a simulation method including a simulation step of deriving the values of the other two simulation items corresponding to the specified values based on the information.

Further, one aspect of the present invention is to set the number of unique users who browse the store-related content provided by the content providing service on the computer and the fee paid by the content provider who provides the content using the content providing service. Charge information acquisition unit that acquires associated charge information, user location information acquisition unit that acquires user position information that indicates the user position related to viewing content for each registered user registered as a user of the content providing service, charge And, depending on the value of any one of the simulation items of the commercial area range, which is the area range for which the content is provided by the content providing service, and the number of unique users, the charge information and the user. This is a program for functioning as a simulation unit for deriving the values of the other two simulation items corresponding to the specified values based on the position information.

As described above, according to the present invention, it is possible to obtain an effect that the store side can appropriately determine the fee to be paid to the content distributor when providing the store-related content to the user by the content providing service.

It is a figure which shows the configuration example of the simulation system in this embodiment. It is a figure which shows an example of the main simulation screen in this embodiment. It is a figure which shows an example of the trade area map screen in this embodiment. It is a figure which shows an example of the trade area map screen in this embodiment. It is a figure which shows an example of the store-related content information in this embodiment. It is a figure which shows an example of the store information in this embodiment. It is a figure which shows an example of the user information in this embodiment. It is a figure explaining the derivation method example of the consumption home range in this embodiment. It is a figure explaining the configuration example of the simulation server in this embodiment. It is a figure explaining an example of the maximum amount information in this embodiment. It is a flowchart which shows the processing procedure executed by the simulation server in this embodiment.

<Embodiment>
Hereinafter, a simulation system as an embodiment of the present invention will be described with reference to the drawings. In the present embodiment, the distributor provides the user with store-related content (store-related content) such as electronic leaflets and coupons in accordance with a contract with a store operator (an example of a content provider) that is an advertiser. It is designed to operate a content provision service that is distributed to customers. Then, the simulation system of the present embodiment simulates the charge when the store operator considers the charge (budget) to be paid to the distributor as the consideration for having the store-related content distributed by the content providing service. It is used for.

FIG. 1 is a diagram showing an overall configuration example of the simulation system according to the present embodiment. The simulation system shown in the figure includes a store-related content server 100, a user terminal device 200, a simulation server 300 (an example of a simulation device), and a simulation terminal device 400.

The store-related content server 100 and the user terminal device 200 are communicably connected to each other via a network such as the Internet. Further, the store-related content server 100 and the simulation server 300 are communicably connected via a network. Further, the simulation server 300 and the simulation terminal device 400 are communicably connected via a network.

The store-related content server 100 is a server operated by an information distributor that distributes store-related content. The store-related content server 100 provides services related to the distribution of store-related content to users.
The store-related content is information such as content related to the store. Specifically, the store-related content includes an electronic leaflet posted by an advertiser corresponding to the store. An electronic leaflet is a content obtained by digitizing a leaflet corresponding to, for example, a insert advertisement in a newspaper or the like.
Further, the store-related content provided by the store-related content server 100 to the user may be such that the posting of an advertisement article from the terminal of the store is provided to the terminal device of the user by push notification. Further, the store-related content provided by the store-related content server 100 to the user may be a coupon, a job offer article, an advertisement, or the like.

The user terminal device 200 is a terminal device used by the user. The user terminal device 200 is a terminal device having a network communication function, such as a smartphone, a tablet terminal, a mobile phone, and a personal computer (PC).

A browsing application can be installed on the user terminal device 200. The browsing application is an application for browsing the store-related content distributed from the store-related content server 100.
The browsing application installed in the user terminal device 200 accesses the store-related content server 100 in response to activation. The browsing application that has accessed the store-related content server 100 acquires the store-related content specified by the user's operation from the store-related content server 100, and displays the acquired store-related content. The store-related content is browsed by the user viewing the displayed store-related content.

In addition, a web browser can be installed on the user terminal device 200. When the web browser is installed in the user terminal device 200, the user can access the store-related content providing website by operating the web browser running on the user terminal device 200. The store-related content providing website is a website provided by the store-related content server 100 on the Internet for providing services related to the distribution of store-related content.
It is specified when the user performs an operation of specifying a link to a web page of the store-related content in the store-related content providing website while the user terminal device 200 is accessing the store-related content providing website. The web page is displayed on the web browser. When the user sees the store-related content displayed in this way, the store-related content is browsed.

The store-related content server 100 stores browsing history information indicating a history (browsing history) related to browsing of store-related content performed by the user as described above. Browsing history information is managed in association with each user. That is, the browsing history information in the present embodiment has a structure in which the browsing history of the corresponding user is associated with each user ID that uniquely indicates the user.
As the user ID, an identifier (application ID) assigned uniquely to each browsing application can be used in response to access by the browsing application.
Further, as the user ID, the session ID given by the store-related content server 100 at the time of access can be used in response to the access by the web browser.
Further, as the user ID, when the store-related content server 100 is accessed by a browsing application or a web browser after logging in by user account authentication, the user identification information associated with the user account can be used. ..

Further, in the present embodiment, for example, the store-related content server 100 transmits the store-related content in response to a request from the user terminal device 200, so that one store-related content is browsed once. Can be handled. The store-related content server 100 may treat, for example, when the same store-related content is requested within a predetermined time, as if one store-related content has been browsed once.
The store operator pays the information distributor a fee as a consideration for having the user provide the store-related content by the store-related content server 100. At this time, the store operator needs to consider the fee (budget) to be paid to the distributor. At this time, the store operator decides to consider the price while considering the range of the budget and the scale of the commercial area around the store, and considering how many users should be targeted. Become.
In the present embodiment, the store operator can perform a simulation related to the charge examination by operating the simulation terminal device 400 connected to the simulation server 300. That is, the simulation server 300 executes the simulation related to the charge examination in response to the request from the simulation terminal device 400, and transmits the simulation result to the simulation terminal device 400. The simulation server 300 is operated by, for example, a distributor.
The simulation terminal device 400 can output the simulation result by display or the like. The simulation terminal device 400 may be, for example, a personal computer, a tablet terminal, a smartphone, or the like that can be connected to a network.

An example of a simulation performed by a store operator by operating the simulation terminal device 400 of the present embodiment will be described with reference to FIGS. 2 to 4.
FIG. 2 shows an example of the main simulation screen displayed on the simulation terminal device 400 in response to the simulation terminal device 400 accessing the simulation server 300. A web browser application is installed in the simulation terminal device 400. The simulation terminal device 400 can display the main simulation screen on the web browser by accessing the website that provides the simulation screen of the simulation server 300 by the web browser.

In the main simulation screen of the figure, a simulation item operation area AR11, an upload button BT11, a download button BT12, a store addition area AR12, a trade area map screen display button BT41, a comprehensive information area AR13, and a recalculation button BT51 are arranged.

The simulation item operation area AR11 is an area in which an operation of changing the value of the corresponding simulation item is performed for each store (target store) targeted for simulation.
In the simulation item operation area AR11, the target store information (store number (denoted as "No"), store name, address) and the simulation item (upper limit monthly number of unique users ("UU number / month") are used for each target store. Notation), maximum amount (denoted as "monthly cost"), trade area range (denoted as "trade area")).

The target store information is information indicating the target store. In the target store information, the store number is a number as a store identifier uniquely assigned to the corresponding target store. The store name indicates the name of the corresponding target store. The address indicates the address of the corresponding target store.

On the other hand, the maximum number of monthly unique users, the maximum amount of money, and the trade area range as simulation items can be changed in the simulation.

The maximum number of monthly unique users as a simulation item is the number of monthly unique users (number of monthly unique users) who browse the store-related contents of the corresponding target store using the user terminal device 200, and the charge system (price plan). ), It will be associated with the maximum amount of the graduated system.

In the charge system of the present embodiment, the maximum number of unique users per month is determined in association with each of the maximum amount of charges determined in stages. As the maximum amount increases gradually, the maximum number of monthly unique users associated with the maximum amount also increases gradually.
On top of that, the amount of charges for each maximum amount will be pay-as-you-go. Specifically, for example, when the maximum monthly number of unique users of 5000 is associated with the maximum amount of 5000 yen, the number of unique users recorded based on the browsing history of store-related contents within the month (counted unique). If the number of users) is less than 5,000, the charge is calculated on a pay-as-you-go basis according to the number of unique users recorded within the upper limit of 5,000 yen. On the other hand, when the number of recorded unique users is 5000 or more, the charge is uniform at the maximum amount of 5000 yen regardless of the number of recorded unique users.
Here, the accounting period for the number of unique users is set to the monthly unit, but this is an example, and may be appropriately changed, for example, a weekly unit or a predetermined several-month unit.

In addition, the maximum amount of money as a simulation item is the upper limit of the charge determined according to the maximum number of unique users per month under the specified charge system. That is, there is a correlation between the maximum amount of money in the simulation item and the maximum number of unique users per month.

Further, the trade area range as a simulation item is a region range as a trade area corresponding to the corresponding target store, and specifically, it is expressed as a radius value based on the position of the target store. The value of the trade area range as such a simulation item is determined according to the maximum number of unique users per month. In the present embodiment, in the user information stored in the store-related content server 100, information (user position information) indicating a position (user position) corresponding to browsing of the store-related content is associated with each user. As the user position in the present embodiment, the "distribution area" that specifies the area range including the store where the user wants to receive the store-related content and the user's "consumption home range" derived based on the user's browsing history. Is. The trade area range as a simulation item corresponding to one target store is a circular range including the user positions of the number of registered users according to the specified maximum number of monthly unique users based on the position of the target store.
For example, the store-related content server 100 distributes store-related content after defining a trade area range determined by the store operator according to the charge (upper limit amount) contracted with the content provider as the distribution target area range. Be made. In addition, the user can register as user information a "distribution area" that specifies a range of areas including stores that want to receive store-related content. As a result, for example, the store-related content server 100 distributes the store-related content posted by the store operator to the user terminal device 200 of the user whose "distribution area" is included in the trade area range determined according to the contracted fee. Can be done.
On the other hand, when the value of the trade area range as the simulation item is specified, the maximum number of monthly unique users as the simulation item is the number of user position information included in the designated trade area range.
In this way, there is a correlation between the trade area range in the simulation item and the maximum number of monthly unique users.

As described above, there is a correlation between the three simulation items of the maximum amount, the trade area range, and the maximum number of monthly unique users. This means that the values of the remaining two simulation items change as the value of one of the three simulation items of the maximum amount of money, the trade area range, and the maximum number of monthly unique users is changed. ..

Further, in the simulation item operation area AR11, a check box CB and a delete button BT21 are arranged corresponding to each target store. The check box CB is used when selecting a target store for displaying an image of the trade area on the trade area map screen. The delete button BT21 is a button operated to delete the corresponding target store.

The store addition area AR12 is an area in which the operation of adding a target store is performed in the simulation item operation area AR11.
The trade area map screen display button BT41 is a button for displaying the trade area map screen.
The comprehensive information area AR13 is an area showing comprehensive information about the target store shown in the simulation item operation area AR11. Specifically, in the comprehensive information area AR13 in the figure, the total number of target stores shown in the simulation item operation area AR11, the total value of the maximum number of unique users per month of the target store, and the total charge (monthly cost) of the target store. Values etc. are shown.
The recalculation button BT51 is operated to instruct the execution of the simulation (recalculation) according to the changed value for the target store in which the operation for changing the value of the simulation item in the simulation item operation area AR11 is performed. It's a button.

At the stage when the main simulation screen of the figure is first displayed, the target store information and the value of the simulation item for each target store are not shown in the simulation item operation area AR11. Along with this, even in the comprehensive information area AR13, no specific value is shown.
Under this state, for example, an operation of uploading the simulation file stored in the simulation terminal device 400 to the simulation server 300 is performed. The simulation file has contents in which the target store information for each target store displayed in the simulation item operation area and the value for each simulation item are described. Such a simulation file may be created in advance by the store operator and saved locally, or the simulation file used by the store operator in the previous simulation may be saved locally. There may be.
When uploading the simulation file, the store operator operates, for example, the upload button BT11 to display the file selection window. The store operator specifies the simulation file to be uploaded and instructs the execution of upload by operating the displayed file selection window.

The simulation server 300 transmits to the simulation terminal device 400 a main simulation screen including a simulation item operation area AR11 and a comprehensive information area AR13 that reflect the contents of the simulation file for each target store included in the uploaded simulation file. To do.
The simulation terminal device 400 updates the display of the main simulation screen with the transmitted main simulation screen. As a result, as shown in the figure, the main simulation screen displays the target store information for each target store and the value for each simulation item (upper limit monthly unique user number, upper limit amount, trade area range) in the simulation item operation area AR11. Then, the specific value of the comprehensive information is displayed in the comprehensive information area AR13.

The target store information for each target store in the simulation item operation area AR11 is also displayed by the store operator inputting the store information to the store addition area AR12 and uploading the input store information. be able to.

Then, the store operator can perform an operation of changing the value of any simulation item among the simulation items for each target store displayed in the simulation item operation area AR11.
As an example, the store operator decided to try how the maximum amount of money and the trade area range would change if the maximum number of unique users per month was changed when examining the charges at store A. In this case, the store operator performs an operation of changing the maximum number of monthly unique users of store A in the simulation item operation area AR11 from the current value to another desired value.
The recalculation button BT51 is in an inactive state in which operation is not possible in a state in which the value of the simulation item in the simulation item operation area AR11 has not been changed. In the inactive state, the recalculation button BT51 indicates that the operation is impossible due to, for example, a grayed out state. Then, when the value of the simulation item is changed according to the operation as described above, the recalculation button BT51 becomes an active state in which the operation can be performed. The store operator operates the recalculation button BT51.
In response to the operation on the recalculation button BT51, the simulation terminal device 400 recalculates the maximum amount of money and the trade area range according to the value of the maximum number of unique users per month after the change for the A store. Request 300.
In response to the request for recalculation, the simulation server 300 derives the upper limit amount and the trade area range according to the value of the changed upper limit monthly unique user number for the store A. The simulation server 300 simulates a main simulation screen including a simulation item operation area AR11 and a comprehensive information area AR13 that reflect the maximum number of monthly unique users after the change for store A, the derived maximum amount of money, and the trade area range. It is transmitted to the terminal device 400. The simulation terminal device 400 updates the display with the transmitted main simulation screen.

Similarly, when the store operator changes the value of the trade area range for a certain target store and operates the recalculation button BT51, the upper limit month recalculated according to the value of the trade area range after the change is performed. The display of the main simulation screen that reflects each value of the number of unique users and the maximum amount is updated.
In addition, when the store operator changes the value of the maximum amount of money for a certain target store and operates the recalculation button BT51, the maximum monthly unique user recalculated according to the value of the maximum amount of money after the change. The display is updated to the main simulation screen that reflects each value of the number and the trade area range.

By enabling operations on the main simulation screen in this way, the store operator can change any of the maximum number of monthly unique users, maximum amount of money, and trade area range in the simulation items for each store. , You can easily check what the values of other simulation items will be.
As a result, the store operator can appropriately determine what to do with the maximum charge amount in consideration of the maximum number of monthly unique users of the target store and the range of the trade area.

Further, in the present embodiment, as a simulation screen, a screen (commercial area map screen) that reflects the trade area range on the map can be displayed. On the trade area map screen, the trade area range images of one or more target stores can be displayed simultaneously on the same map.

When displaying the trade area range image on the map, the store operator corresponds to the target stores for which the trade area range image is displayed on the map among the target stores shown in the simulation item operation area AR11 on the main simulation screen. The check box CB arranged in the box is checked.
The trade area map screen display button BT41 arranged on the main simulation screen is in an inactive state in which operation is not possible when none of the check boxes CB is checked. Then, when at least one of the check boxes CB is checked, the trade area map screen display button BT41 is in an active state in which it can be operated.
The store operator operates the trade area map screen display button BT41 in the active state. The display of the simulation screen is switched from the main simulation screen to the trade area map screen according to the display of the trade area map screen display button BT41.

FIG. 3 shows an example of a trade area map screen. The trade area map screen of the figure corresponds to the case where three stores, A store, B store, and C store, among the target stores shown in the main simulation screen of FIG. 2, are designated as display targets of the trade area range image. ..
On the trade area map screen of the figure, the trade area map area AR20 and the simulation item operation area AR30 are arranged.

In the trade area map area AR20, the trade area range image for each designated target store is arranged on the map. Specifically, in the figure, the trade area range images BD-A, BD-B, and BD-C corresponding to each of the A store, the B store, and the C store are arranged on the same map. Trade area range images BD-A, BD-B, and BD-C are based on the marks MK-A, MK-B, and MK-C, which indicate the locations of the corresponding target stores A, B, and C, respectively. As (center), it is arranged on the map as a circle with a radius corresponding to the value of the trade area range as a simulation item.

By looking at the trade area map area AR20 on which the trade area range image BD (BD-A, BD-B, BD-C) is displayed in this way, the store operator can determine the current trade area range for each designated target store. It is possible to accurately grasp what kind of regional range it corresponds to.
Further, when the trade area range image BDs of a plurality of target stores are arranged as in the example of the figure, the positional relationship of the trade area range image BDs for each target store can be accurately grasped. For example, when the overlapping area of the trade area range image BDs of adjacent target stores is relatively large, it may be determined that the trade area range should be reduced so that the overlapping area of the trade area range image BDs is small. it can. On the contrary, when the area not included in the trade area range is wide between the trade area range image BDs of the adjacent target stores, it is better to enlarge the trade area range image BD so that the area not included in the trade area range is reduced. It can also be judged that.

In the simulation item operation area AR30 on the trade area map screen, the target store information for each designated target store and the value for each simulation item (upper limit monthly unique user number, upper limit amount, trade area range) are displayed.
In the simulation item operation area AR30, marks of different colors are arranged as headings corresponding to each target store. The color of the mark for each target store corresponds to the color of the mark MK (MK-A, MK-B, MK-C) for each target store arranged in the trade area map area AR20 and the color of the trade area range image BD.

In the simulation item operation area AR30, as in the simulation item operation area AR11, it is possible to perform an operation of changing the value of the simulation item for each target store.
As a specific example, the store operator has performed an operation of changing any one of the simulation items of store B (upper limit monthly number of unique users, upper limit amount of money, trade area range). Here, an example will be given in which the operation of changing the maximum number of monthly unique users from "5000" to "13000" is performed. Then, the store operator operates the recalculation button BT51 arranged on the trade area map screen.
In response to the operation performed in this way, the simulation terminal device 400 requests the simulation server 300 to recalculate other simulation items according to the changed value of the maximum number of monthly unique users. In response to the request, the simulation terminal device 400 executes the recalculation and generates a trade area map screen in which the result of the recalculation is reflected. The simulation terminal device 400 transmits the generated trade area map screen. The simulation terminal device 400 updates the display of the trade area map screen with the transmitted trade area map screen.
FIG. 4 shows an example of the updated trade area map screen. Simulation item on the updated trade area map screen For the simulation item of store B in the operation area AR30, the maximum monthly unique user number has been changed to "13000", and the maximum amount will be from "5000 (yen)". It has been changed to "13000 (yen)" and the trade area range has been changed from "5 (Km)" to "15 (Km)".
Along with this, in the trade area map area AR20, the trade area range image BD-B of the store B is enlarged and displayed in a circle having a radius of 15 km with respect to the mark MN-B.

In this way, on the trade area map screen, it is possible to change the value of the simulation item of the target store that is the display target of the trade area range image BD and instruct the recalculation. Then, in the trade area map area AR20 of the trade area map screen on which the result of the recalculation is reflected, the size of the trade area range image BD of the target store targeted for the recalculation is displayed so as to be changed.

When it is desired to return to the display of the main simulation screen while the trade area map screen is displayed, the store operator operates the close button BT61 on the trade area map screen. In response to the operation of the close button BT61, the trade area map screen is erased and the main simulation screen is displayed. In the simulation item operation area AR11 and the comprehensive information area AR13 of the main simulation screen displayed in this way, the values of the simulation items after being recalculated according to the operation on the trade area map screen are reflected.

Further, when ending the simulation, if it is desired to save the simulation result of this time, the store operator operates the download button BT12 on the main simulation screen.
In response to the operation of the download button BT12, the simulation terminal device 400 transmits a simulation file download request to the simulation server 300. The simulation server 300 transmits the last updated simulation file to the simulation terminal device 400 in response to the download request. The simulation terminal device 400 locally stores (saves) the received simulation file. The store operator can operate the download button BT12 at any time as long as the main simulation screen is displayed.
When ending the simulation, the store operator closes the main simulation screen.

An example of a configuration of a simulation system for realizing the display of the simulation screen (main simulation screen, trade area map screen) as described above will be described.
The store-related content server 100 stores store-related content information related to the content to be distributed.
FIG. 5 shows an example of store-related content information. One record (one line) is store-related content information corresponding to one store-related content. One store-related content information includes a content ID, metadata, store ID, and content data area.
The content ID area stores the content ID, which is an identifier indicating the corresponding store-related content (here, the electronic leaflet).
The metadata area stores the metadata of the corresponding store-related content. The metadata includes, for example, the validity period of the corresponding store-related content. Further, when the store-related content information storage unit 131 also stores the store-related content information of the type of the store-related content other than the electronic leaflet, the information indicating the type of the corresponding store-related content may be included.
The store ID area stores the store ID (store number), which is an identifier indicating the store that posted the corresponding store-related content.
The content data area stores data (content data) as corresponding store-related content. The content data when the store-related content is an electronic leaflet includes image data as an electronic leaflet.

In addition, the store-related content server 100 stores store information.
FIG. 6 shows an example of store information. One record (one line) in the figure is store information corresponding to one store. A store ID (store number) is associated with the store information corresponding to one store.
One store information includes areas such as a store name, an address, and a store location. The store name area stores the corresponding store name (store name). The address area stores the address of the corresponding store. The store location area stores the corresponding store location. In this embodiment, the store location is represented by latitude and longitude.

In addition, the store-related content server 100 stores user information. The user information is information about a user (registered user) who has registered as a user of a browsing application (an example of a user of a content providing service).
FIG. 7 shows an example of user information. One record (one line) in the figure is user information corresponding to one user. The user information corresponding to one user includes a user ID, a distribution area, a consumer home range, browsing history information, and a user attribute information area.
The user ID area stores a user ID indicating a corresponding user.
The distribution area is the area range specified by the user, and is the area range including the store where the user wants to receive the store-related content. The store-related content server 100 distributes the store-related content of the store whose address is included in the distribution area to the user.
The consumer home range area stores information indicating the consumer home range derived for the corresponding user. In the example of the figure, the consumer home range is represented by a combination of a reference position and a radius of sphere. That is, the consumer home range in the example of the figure is represented as a regional range of a circle having a radius around the reference position. Further, in the figure, an example in which the reference position is indicated by latitude and longitude is given. The information on the distribution area and the consumer home range is an example of user location information, respectively.

Further, in the figure, information on a plurality of (two in this case) consumption home ranges is stored corresponding to the user ID "ST000001". That is, in the present embodiment, as will be described later, when the user's actual consumption home range is dispersed in a plurality of different regional ranges, a plurality of consumption home ranges may be derived.

The browsing history information area stores the browsing history information of the corresponding user. The browsing history information stored in the browsing history information area is acquired from the browsing history information stored in the browsing history information storage unit 132 of the store-related content server 100.
The user attribute information area stores user attribute information indicating attributes for the corresponding user. The user attribute information stored in the user attribute information area is acquired from the user attribute information stored in the user information of the store-related content server 100.

An example of a method for deriving a consumption home range corresponding to one user by the store-related content server 100 of the present embodiment will be described with reference to FIG. The derivation of the consumption home range may be performed by a predetermined device, server, or the like having a function of deriving the consumption home range other than the store-related content server 100, but here, the store-related content server 100 sets the consumption home range. Take as an example the case where it is derived.

In FIG. 8A, the stores corresponding to the browsing history of one user are reflected on the map MP. That is, in the figure, the position (store position) of the store corresponding to the electronic leaflet viewed by the user in the past fixed period is developed on the map MP. The figure shows an example in which 12 store positions PS-1 to PS-12 are arranged on the map MP. In the following description, when the store positions PS-1 to PS-12 are not particularly distinguished, they are described as the store position PS.

When deriving the consumption home range of one user, the store-related content server 100 acquires the store position for each store corresponding to the store-related content that the user has browsed in the past for a certain period of time, as shown in the figure. .. Therefore, the store-related content server 100 acquires the browsing history information of the corresponding user for a certain period in the past from the user information stored by itself. The store-related content server 100 uses the acquired browsing history information to extract the store ID of the store corresponding to the store-related content browsed by the user. Then, the store-related content server 100 acquires the store position for each extracted store ID from the store information stored by itself. As a result of such processing, as shown in the figure, the store-related content server 100 can acquire the store position (store position) to which the store-related content viewed by the user in the past fixed period corresponds. ..

Here, among the store positions acquired as described above, for example, the user browses the store-related content of a store that is far from the user's daily activity range, which is accidentally browsed for some reason. There is a possibility that noise-like things obtained by doing so are also included. As a situation where such a noisy store position can be obtained, for example, a case where the user appropriately browses the store-related content corresponding to the place where he / she is staying on a trip or the like can be mentioned. If such a noisy store position is used for deriving the consumer home range, the accuracy of the derived home range will be low.

Therefore, the store-related content server 100 sets the store position PS that satisfies the condition (exclusion condition) as the store position PS that should be excluded as noise among the acquired store positions PS-1 to PS-12 in the consumer home range. The process of excluding from the store position PS used for derivation (exclusion process) is executed. In the figure, an example in which two store locations PS-11 and PS-12 are excluded as a result of the exclusion process is shown.
The exclusion conditions are not particularly limited. As an example, the exclusion condition may be that the distance to the other store position PS closest to the store is a certain distance or more, and the browsing frequency of the corresponding store-related content is a certain value or less.

In this case, the store position PS used for deriving the consumption home range is the store positions PS-1 to PS-10. In the figure, an example is shown in which the smallest circle including all the used store positions PS-1 to PS-10 is derived as the consumer home range RG.
However, as a user, in daily life, the stores corresponding to each of the store locations PS-1 to PS-10 are not always used equally, and the loyalty of a specific store (for example, frequency of use, Dependence, attachment, reliability, etc.) are often high. From this point of view, the consumer home range RG set as shown in the figure merely indicates the area including the stores that the user may use in daily life, and reflects the loyalty of the user to the store. Not done. If the loyalty of the user to the store is reflected in the consumer behavior zone RG, the consumer behavior zone RG will become more useful in planning measures for the user's consumption activity using the consumer behavior zone RG. preferable.

Therefore, the store-related content server 100 of the present embodiment derives the consumer home range RG as described below.
In FIG. 8 (B), the same store positions PS-1 to PS-12 as in FIG. 8 (A) are developed on the map MP. Also in the present embodiment, the store-related content server 100 performs the same exclusion processing as described with reference to FIG. 7A, in which two store positions PS-11 among the store positions PS-1 to PS-12, PS-12 is excluded from the used store position PS, and the used store positions PS-1 to PS-10 are obtained.

Then, the store-related content server 100 of the present embodiment acquires the number of times of viewing the store-related content for each store corresponding to the used store positions PS-1 to PS-10. The store-related content server 100 can obtain the number of times the store-related content is viewed for each store by referring to the browsing history information of the corresponding user.

The store-related content server 100 uses the acquired number of times the store-related content is viewed for each store to give a weighted value to each of the used store positions PS-1 to PS-10. The store-related content server 100 calculates the reference position PR based on the weighted value given. For this purpose, the store-related content server 100 may calculate, for example, the center of gravity of the store positions PS-1 to PS-10. In calculating the center of gravity, the store-related content server 100 uses a weighted value for each of the store positions PS-1 to PS-10. The store-related content server 100 may use the center of gravity calculated in this way as the reference position PR. In this embodiment, the reference position PR is represented by latitude and longitude.
It is highly possible that the reference position PR calculated as described above exists at a position close to the store with high user loyalty among the stores corresponding to each of the store positions PS-1 to PS-10.

The store-related content server 100 is centered on the reference position PR calculated as described above, and is the smallest circle including the used store positions PS-1 to PS-10 (up to the used store position PS-3 farthest from the reference position PR). A circle whose radius is the distance) is derived. The circle derived in this way is the consumer home range RG of the present embodiment. The consumer home range RG can be expressed as a radius centered on the reference position PR and the farthest distance from the reference position PR to the store position PS.
The consumer home range RG derived in this way can be regarded as representing that the closer the reference position PR is to the center, the higher the value for the user in the consumption behavior.

In addition, depending on the user, for example, daily consumption activities may be carried out around the home and around the work location. That is, one user may have a plurality of consumption home ranges. In the present embodiment, a plurality of consumption home ranges may be derived for one user in response to such a case.
In this case, the store-related content server 100 is grouped so as to divide the set of the used store position PS into a set of a plurality of used store positions based on the distribution of the used store position PS on the map MP of the used store position. To make it. In grouping the used store positions, for example, processing may be performed so that the used store position PSs whose mutual distance is less than a certain distance belong to one set. In this case, the used store position PSs having a mutual distance of a certain distance or more are made to belong to different sets, and as a result, a set of a plurality of used store position PSs is obtained as shown in the figure. Then, the store-related content server 100 may derive the consumption home range RG corresponding to each of a plurality of sets in the same manner as in FIG.

The consumption home range for each user may be derived by, for example, a server other than the store-related content server 100, and the consumer home range derived by the server may be stored.

FIG. 9 shows a configuration example of the simulation server 300. The simulation server 300 in the figure includes a communication unit 301, a control unit 302, and a storage unit 303.
The communication unit 301 communicates with the store-related content server 100 and the simulation terminal device 400 via the network.

The control unit 302 executes various controls on the simulation server 300. The function as the control unit 302 is realized by executing a program by a CPU (Central Processing Unit) included in the simulation server 300. The control unit 302 includes an information acquisition unit 321 (an example of a charge information acquisition unit and a user position information acquisition unit) and a simulation unit 322.

The information acquisition unit 321 acquires the maximum amount information (an example of charge information) from the maximum amount information storage unit 331 of the simulation server 300. In addition, the information acquisition unit 321 acquires user position information (delivery area or consumption home range) for each user from the user information of the store-related content server 100.
At this time, the information acquisition unit 321 determines, for example, a certain area range including a generally conceivable trade area range based on the address of the target store shown on the main simulation screen, and the user included in the determined certain range. It may be acquired only for the distribution area and the user location information of. At this time, the information acquisition unit 321 may be configured to acquire the user position information in which the reference position is included in a certain range for the consumer home range. Further, the information acquisition unit 321 may set a reference position for the distribution area (the reference position may be set in advance for each distribution area), and acquire the distribution area in which the reference position is included in a certain range. ..
In the present embodiment, as the user position used for the simulation, the distribution area may be prioritized between the distribution area and the consumer home range. Therefore, when acquiring the user location information from the user information, the information acquisition unit 321 does not acquire the distribution area as the user location information for the user whose distribution area is registered and does not acquire the consumer home range. For users whose distribution area is not registered, the consumer home range may be acquired as user location information.

As described above, the simulation unit 322 re-sets the values of the other simulation items in response to changes in any of the simulation items (upper limit monthly number of unique users, trade area range, upper limit amount) of the target store. Run the simulation as if it were calculated.
The simulation unit 322 generates a simulation screen (main simulation screen, trade area map screen, etc.) in which the simulation result is reflected, and transmits the generated simulation screen to the simulation terminal device 400.

The storage unit 303 stores predetermined information corresponding to the simulation server 300. The storage unit 303 in the figure includes an upper limit amount information storage unit 331 and a map information storage unit 332.
The maximum amount information storage unit 331 stores the maximum amount information. FIG. 10 shows an example of the maximum amount information. As shown in the figure, the maximum amount information is information in which the maximum number of unique users per month is associated with the maximum amount determined in stages.
The map information storage unit 332 stores map information.

An example of a processing procedure executed by the simulation server 300 of the present embodiment will be described with reference to the flowchart of FIG. When the simulation terminal device 400 accesses the website of the simulation server 300, the process of the figure is started in a state where the main simulation screen in the initial state is displayed as shown in FIG.

Step S101: In the simulation server 300, the simulation unit 322 acquires the simulation file uploaded from the simulation terminal device 400.
Step S102: The simulation unit 322 generates a main simulation screen in which the target store information for each target store and the value of the simulation item in the simulation file acquired in step S101 are reflected. The simulation unit 322 transmits the generated main simulation screen to the simulation terminal device 400.
The simulation terminal device 400 displays the main simulation screen transmitted in step S102. As a result, for example, as shown as a transition from FIG. 2 to FIG. 3, the main simulation screen is in a state in which information is shown from a state in which information is not shown in the simulation item operation area AR11 and the comprehensive information area AR13. Transition to.

Step S103: As described above, the store operator can perform an operation of changing any of the simulation item values in the simulation item operation area AR11 while the main simulation screen is displayed. .. After the value of the simulation item is changed, the simulation terminal device 400 transmits the recalculation request to the simulation server 300 in response to the operation on the recalculation button BT51. The recalculation request includes information about the simulation item changed by the operation (simulation item change information). The simulation item change information includes the target store to which the simulation item to be changed corresponds, the information indicating whether the simulation item to be changed is the maximum number of unique users per month, the maximum amount of money, or the trade area range, and the change. Later values etc. are included.
The simulation unit 322 determines whether or not the recalculation request has been received while the session with the web page of the main simulation screen displayed on the simulation terminal device 400 is maintained.

Step S104: In response to the recalculation request being received, the control unit 302 recalculates the value of the simulation item.
For this purpose, the information acquisition unit 321 in the control unit 302 acquires the user position information for each user (registered user) from the user information stored in the store-related content server 100. Further, the information acquisition unit 321 acquires the maximum amount information from the maximum amount information storage unit 331.
Then, the simulation unit 322 refers to the simulation item change information included in the received recalculation request, and recognizes the target store and the simulation item to be changed by the operation. The simulation unit 322 recalculates the values of the other two simulation items that were not changed by the operation in the recognized target store by using the acquired user position information and the maximum amount information.

Step S105: The simulation unit 322 updates the contents of the simulation file acquired in step S101 so that the result of the recalculation in step S104 is reflected.
Step S106: The simulation unit 322 generates a main simulation screen so as to reflect the result of the recalculation in step S104, and transmits the generated main simulation screen to the simulation terminal device 400. As a result, the main simulation screen displayed on the simulation terminal device 400 is updated so that the recalculation result is reflected.

Step S107: After the processing of step S106, or when it is determined in step S103 that the recalculation request is not received, the simulation unit 322 determines whether or not the simulation file download request has been received. The download request is transmitted from the simulation terminal device 400 in response to the operation of the download button BT12 on the main simulation screen.
Step S108: When the download request is received, the simulation unit 322 transmits the last updated simulation file to the simulation terminal device 400.

Step S109: After the processing of step S108, or when it is stabilized that the download request is not received in step S107, the simulation unit 322 determines whether or not the trade area map screen request transmitted from the simulation terminal device 400 has been received. Judge about. As described above, the store operator operates the trade area map screen display button BT41 on the main simulation screen when displaying the trade area map screen. In response to the operation of the trade area map screen display button BT41, the simulation terminal device 400 transmits the trade area map screen request to the simulation server 300.

Step S110: When the trade area map screen request is received, the simulation unit 322 generates the trade area map screen. At this time, the simulation unit 322 acquires information (target store information, simulation item information) of the target store designated to display the trade area range image by the trade area map screen request from the last updated simulation file. The simulation unit 322 generates a trade area map screen that reflects the contents of the acquired information. In generating the trade area map screen, the simulation unit 322 acquires a map image to be displayed in the trade area map area AR20 from the map information storage unit 332. The simulation unit 322 transmits the generated trade area map screen to the simulation terminal device 400.

Step S111: As described above, in the state where the trade area map screen is displayed, the store operator changes the value of the simulation item of the target store for which the trade area range image is displayed, and instructs recalculation. You can perform the operation to do. The simulation terminal device 400 transmits a recalculation request to the simulation server 300 in response to an operation for the recalculation button BT51 on the trade area map screen as an operation for instructing the recalculation.
The simulation unit 322 determines whether or not the recalculation request has been received while the session with the trade area map screen displayed on the simulation terminal device 400 is maintained.
Step S112: When the recalculation request is received, the information acquisition unit 321 and the simulation unit 322 in the control unit 302 execute a process of recalculating the value of the simulation item in the same manner as in step S104.
Step S113: The simulation unit 322 updates the simulation file so that the recalculation result in step S112 is reflected.
Step S114: The simulation unit 322 generates a trade area map screen reflecting the recalculation result in step S112, and transmits the generated trade area map screen to the simulation terminal device 400. After the processing in step S114, the processing is returned to step S111.

Step S115: When it is determined in step S111 that the recalculation request is not received, the simulation unit 322 determines whether or not the trade area map screen previously displayed on the simulation terminal device 400 has been closed. In this case, the simulation unit 322 may determine whether or not the trade area map screen is closed depending on whether or not the session with the web page as the trade area map screen is disconnected.
If it is determined that the trade area map screen is not closed, the process is returned to step S111.
On the other hand, when it is determined that the trade area map screen is closed, the process is returned to step S102. By returning the process to step S102 in this way, in the simulation terminal device 400, instead of deleting the trade area map screen, the main simulation screen reflecting the change in the value of the simulation item by the operation on the trade area map screen is displayed. Is displayed.

Step S116: When it is determined in step S109 that the trade area map screen request has not been received, the simulation unit 322 determines whether or not the main simulation screen has been closed. Also in this case, the simulation unit 322 may determine whether or not the main simulation screen is closed depending on whether or not the session with the web page as the main simulation screen is disconnected.
If it is determined that the main simulation screen is not closed, the process is returned to step S103. On the other hand, when it is determined that the main simulation screen is closed, the processing shown in the figure is terminated.

<Modification example>
Hereinafter, a modified example of the present embodiment will be described.
[First modification]
In the above embodiment, as for the relationship between the maximum number of monthly unique users and the trade area range in the simulation item, the number of registered users whose trade area range includes user location information is treated as the maximum number of monthly unique users.
However, the store of interest depends on the registered user. Therefore, it can be considered that the number of registered users who may browse the store-related contents of the target store is reduced to a certain level with respect to the number of all registered users whose user location information is included in the trade area range. ..
In consideration of this, the relationship between the maximum number of monthly unique users in the simulation item and the trade area range is obtained by multiplying, for example, the number of registered users whose trade area range includes user position information by a predetermined coefficient of less than 1. The number may be treated as the maximum number of monthly unique users corresponding to the same trade area range.
In addition, the number of registered users who may browse the store-related contents of the target store differs for the same number of registered users depending on the conditions such as the business type and season of the target store. Therefore, the above coefficients may be different depending on predetermined conditions such as the business type of the target store and the season.
The number obtained by subtracting a certain number from the number of registered users whose trade area range includes user location information may be treated as the maximum number of monthly unique users corresponding to the same trade area range.
As an example, when the value obtained by multiplying the number of registered users by a count value of 0.5 is set as the maximum number of monthly unique users, "1000" is specified for the value of the maximum number of monthly unique users as a simulation item. In this case, the simulation unit 322 derives the area range including the user position of "2000 = (1000 / 0.5)" as the trade area range based on the position of the target store.

[Second modification]
In addition, for example, the range of regions where store-related content is distributed also differs depending on the charge (upper limit amount) set by the store operator when contracting with the content provider. If the range of regions where store-related content is distributed differs, the actual number of unique users who actually browsed store-related content will also differ. In other words, there is a correlation between the charge (upper limit amount) and the actual number of unique users.
Therefore, in the simulation of the charge, the simulation server 300 sets the optimum charge (and the maximum number of unique users per month and the range of the trade area) for the store operator according to the actual number of unique users assumed and desired by the store operator. You may try to predict.
Such charges (and the maximum number of monthly unique users, trade area range) can be predicted, for example, under the distribution of store-related content within the trade area range determined by the contracted charges and the contracted charges. It is possible to accumulate the results of the number of unique users obtained and use the learning model in which the learner is trained using these data.
In addition, if the range of areas where store-related content is distributed is different, the range of advertising effect will be different, so it is possible that, for example, the sales of stores and the actual number of visitors will be different. Therefore, in simulating the charges, for example, the optimum charges for the store operator (and the maximum number of unique users per month and the range of the trade area) may be predicted according to the store operator's assumptions and desired store performance. ..

[Third variant]
In the above embodiment, the simulation server 300 is configured to recalculate the simulation items. However, the simulation terminal device 400 may be configured to recalculate the simulation items.
In this case, the application software corresponding to the simulation function of the present embodiment is installed in the simulation terminal device 400, and the upper limit amount information is stored in the simulation terminal device 400. The store operator operates the application software corresponding to the simulation function operated by the simulation terminal device 400, and performs the simulation by the same operation as that of the above embodiment. In this case, the simulation terminal device 400 may access and acquire the store-related content server 100 for the user position information for each user required for recalculating the simulation items.

The program for realizing the functions of the store-related content server 100, the user terminal device 200, the simulation server 300, the simulation terminal device 400, and the like described above is recorded on a computer-readable recording medium and recorded on the recording medium. By loading the computer system into the computer system and executing the program, the above-mentioned store-related content server 100, user terminal device 200, simulation server 300, simulation terminal device 400, and the like may be processed. Here, "loading and executing a program recorded on a recording medium into a computer system" includes installing the program in the computer system. The term "computer system" as used herein includes hardware such as an OS and peripheral devices. Further, the "computer system" may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and a dedicated line. Further, the "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, or a CD-ROM, or a storage device such as a hard disk built in a computer system. As described above, the recording medium in which the program is stored may be a non-transient recording medium such as a CD-ROM. The recording medium also includes an internal or external recording medium that can be accessed from the distribution server to distribute the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program in a format that can be executed by the terminal device. That is, the format stored in the distribution server does not matter as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. The program may be divided into a plurality of parts, downloaded at different timings, and then combined by the terminal device, or the distribution server for distributing each of the divided programs may be different. Furthermore, a "computer-readable recording medium" is a volatile memory (RAM) inside a computer system that serves as a server or client when a program is transmitted via a network, and holds the program for a certain period of time. It shall also include things. Further, the above program may be for realizing a part of the above-mentioned functions. Further, a so-called difference file (difference program) may be used, which can realize the above-mentioned functions in combination with a program already recorded in the computer system.

100 store-related content server, 131 store-related content information storage unit, 132 browsing history information storage unit, 200 user terminal device, 300 simulation server, 301 communication unit, 302 control unit, 303 storage unit, 321 information acquisition unit, 322 simulation unit 331 maximum amount information storage unit, 332 map information storage unit, 400 simulation terminal device

Claims (8)

Charge information acquisition unit that acquires charge information that associates the number of unique users who browse store-related content provided by the content provision service with the charge paid by the content provider who provides the content using the content provision service. When,
A user location information acquisition unit that acquires user location information indicating the user location related to viewing content for each registered user registered as a user of the content providing service, and a user location information acquisition unit.
The charge information and the above-mentioned charge information and the above-mentioned charge information according to the value of any one of the simulation items of the charge, the trade area range which is the target area range for providing the content by the content providing service, and the number of unique users. A simulation device including a simulation unit that derives the values of two other simulation items corresponding to the specified values based on the user position information. The simulation unit
According to the specified charge value, the value of the number of unique users associated with the specified charge value is derived based on the charge information.
The simulation apparatus according to claim 1, wherein a value of a trade area range is derived based on a region range including a number of user positions corresponding to the derived number of unique users. The simulation unit
Depending on the value of the trade area range specified, the value of the number of unique users is derived based on the number of user positions included in the trade area range of the specified value.
The simulation apparatus according to claim 1 or 2, wherein a charge value associated with a derived unique user number value is derived based on the charge information. The simulation unit
According to the value of the number of unique users specified, the charge associated with the value of the specified number of unique users is derived based on the charge information.
The simulation apparatus according to any one of claims 1 to 3, which derives a value of a trade area range based on a region range including a number of user positions corresponding to a specified number of unique users. The simulation device according to any one of claims 1 to 4, wherein the simulation unit displays the derived trade area range on a map. The number of unique users corresponding to one trade area range is obtained by multiplying the number of registered users whose user positions are included in the same one trade area range by a predetermined coefficient, according to any one of claims 1 to 5. Simulation equipment. It is a simulation method in a simulation device.
The charge information acquisition department provides charge information in which the number of unique users who browse the store-related content provided by the content providing service is associated with the charge paid by the content provider who provides the content using the content providing service. The charge information acquisition step to be acquired and
A user location information acquisition step in which the user location information acquisition unit acquires user location information indicating the user position related to viewing the content for each registered user registered as a user of the content providing service, and a user location information acquisition step.
According to the simulation unit, the value of any one of the simulation items of the charge, the trade area range which is the target area range for providing the content by the content providing service, and the number of unique users is specified. A simulation method including a simulation step of deriving the values of two other simulation items corresponding to the specified values based on the charge information and the user location information. Computer,
Charge information acquisition unit that acquires charge information that associates the number of unique users who browse store-related content provided by the content providing service with the charges paid by the content provider who provides the content using the content providing service. ,
User location information acquisition unit that acquires user location information indicating the user location related to viewing content for each registered user registered as a user of the content providing service,
The charge information and the above-mentioned charge information and the above-mentioned charge information according to the value of any one of the simulation items of the charge, the trade area range which is the target area range for providing the content by the content providing service, and the number of unique users. A program for functioning as a simulation unit for deriving the values of the other two simulation items corresponding to the specified values based on the user position information.

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