JP6818992B2 - Advertising system, advertising device, advertising method and advertising program - Google Patents

Description

The present invention relates to an advertisement providing system, an advertisement providing device, an advertisement providing method, and an advertisement providing program.

An advertisement distribution system that distributes advertisements to output devices such as displays and speakers installed in stores is used.

Japanese Unexamined Patent Publication No. 2006-293576 Japanese Unexamined Patent Publication No. 2012-43434 Japanese Unexamined Patent Publication No. 2005-11509

In the advertisement distribution system, advertisements according to the attributes of the person staying in the store are output to the output device. However, in the conventional advertisement distribution system, when the output device provided at a position that can be viewed by a plurality of people and the output device provided at a position that can be viewed only by the trading customer are in the store, either output is used. The same advertisement was output to the device. Therefore, it has been difficult to output an advertisement that provides more detailed information according to the attributes of the specific customer staying in the store.

Therefore, one aspect of the disclosure technology is to provide an advertisement providing system, an advertisement providing device, an advertisement providing method, and an advertisement providing program capable of outputting an advertisement that provides more detailed information according to a specific customer's attribute. And.

One aspect of the disclosure technology is exemplified by the following advertising serving system. The advertisement providing system includes a first output means, a second output means, a first management means, and a detailed advertisement output means. The first output means is provided at a position that can be viewed by a plurality of people staying in the store, and a summary advertisement including a summary of the information provided by the store is output. The second output means is provided in the trading device installed in the store, and is provided at a position that can be viewed by the customer who operates the trading device. The first management means manages the correspondence between the customer attribute registered in the customer management means for managing customer information, the summary advertisement, and the detailed advertisement including more detailed information than the summary advertisement. When the detailed advertisement output means receives the customer attribute of the customer who operates the trading device, the first management means secondly outputs the summary advertisement output to the first output means and the detailed advertisement associated with the received customer attribute. Output to the output means. The first output means may be provided, for example, in front of the trading device.

According to such an advertisement providing system, a summary advertisement including an outline of information provided by the store is output to the first output means provided at a position that can be viewed by a plurality of people staying in the store. Further, in the second output means, a detailed advertisement including more detailed information than the summary advertisement is selected and output based on the customer attributes of the customer who operates the trading device. Therefore, this advertisement providing system can output a detailed advertisement that provides further detailed information to a customer who is interested in the information provided by the summary advertisement, and can enhance the appeal of the advertisement.

Further, the advertisement providing system may have the following features. The second output means is a person who stays in the store and is provided at a position where it is difficult for a person other than the customer who operates the trading device to view the second output means. By having such a feature, even if the information related to the privacy of the customer is output to the second output means, the second output means is provided at a position where it is difficult for a person other than the customer to view the information. The decline in privacy is suppressed.

Further, the advertisement providing system may have the following features. A second management means for managing the correspondence between the summary advertisement and the attribute of the person and an attribute acquisition means for acquiring the attribute of the person staying in the store are further provided, and the summary advertisement has the attribute in the second management means. It is a summary advertisement associated with. The attribute may be, for example, asset information, place of residence information, or the like, in addition to information that can be obtained by appearance such as gender and age. The asset information includes, for example, the amount of assets, the existence of an investment trust, the existence of an insurance contract, and the like. Further, the attribute acquisition means includes a camera, and the appearance attribute of a person staying in the store may be acquired by the camera. By having such a feature, a summary advertisement suitable for the attributes of a plurality of people staying in the store is output. Therefore, it is possible to enhance the appeal effect of the summary advertisement to the person staying in the store.

Further, the advertisement providing system may have the following features. The appearance attribute acquisition means acquires the appearance attribute of the person staying in the store for each average staying time of the person staying in the store. According to such an advertisement providing system, it is possible to change the summary advertisement to be output to the first output means according to the average staying time of a person in the store.

Further, the present invention can be grasped as an advertisement providing device, an advertisement providing method, and an advertisement providing program.

The advertisement distribution device, the advertisement providing device, the advertisement providing method, and the advertisement providing program can output an advertisement that provides more detailed information according to the attribute of a specific person.

FIG. 1 is a diagram showing an example of an advertisement providing system according to an embodiment. FIG. 2 is a diagram showing an example of the appearance of an ATM. FIG. 3 is a diagram showing an example of the appearance of the reception machine. FIG. 4 is a diagram showing an example of the hardware configuration of the information processing device. FIG. 5 is a diagram showing an example of a processing block of the advertisement display server. FIG. 6 is a diagram showing an example of an ATM processing block. FIG. 7 is a diagram showing an example of a processing block of the analysis server. FIG. 8 is a diagram showing an example of a processing block of the advertisement distribution server. FIG. 9 is a diagram showing an example of the correspondence relationship stored in the summary advertisement DB. FIG. 10 is a diagram showing an example of a correspondence relationship between the detailed advertisement information stored in the detailed advertisement DB and the customer attribute. FIG. 11 is a diagram showing an example of a correspondence relationship between the advertisement ID stored in the advertisement location DB and the storage location of the advertisement information. FIG. 12 is a diagram showing an example of a processing block of the customer information management server. FIG. 13 is a diagram showing an example of a table stored in the customer DB. FIG. 14 is a diagram showing an example of a processing flow of the advertisement display server. FIG. 15 is a diagram showing an example of an ATM processing flow. FIG. 16 is a diagram showing an example of the processing flow of the analysis server. FIG. 17 is a diagram showing an example of a processing flow of the customer information management server. FIG. 18 is a diagram showing an example of a processing flow of the advertisement distribution server. FIG. 19 is a diagram showing an example of a processing sequence of the advertisement providing system according to the embodiment.

Hereinafter, embodiments will be described with reference to the drawings. The configurations of the embodiments shown below are examples, and the disclosed technology is not limited to the configurations of the embodiments.

<Embodiment>
FIG. 1 is a diagram showing an example of an advertisement providing system 1 according to an embodiment. The advertisement providing system 1 includes an advertisement display server 10, an automatic teller machine (ATM) 20, a reception machine 30, a window terminal 35, an analysis server 40, a camera 50, an advertisement distribution server 60, and a customer information management server 70. The advertisement display server 10, ATM 20, reception machine 30, window terminal 35, analysis server 40, advertisement distribution server 60, and customer information management server 70 are connected to each other by a network 80N so as to be able to communicate with each other. A camera 50 is connected to the analysis server 40. The advertisement distribution server 60 and the customer information management server 70 are arranged in the data center 3. The advertisement display server 10, the ATM 20, the reception machine 30, the window terminal 35, and the analysis server 40 are arranged in the store 2 of the financial institution.

In the embodiment, the waiting room display 10a is installed in the waiting room or the like of the store 2. The waiting room display 10a is provided at a position where it can be viewed by a plurality of people in the waiting room. The waiting room display 10a is connected to the advertisement display server 10. Further, the ATM 20 includes a front display 21 and an operation screen 26, which are display devices, as will be described later. In the embodiment, summary advertisement information explaining the outline of the product according to the attribute of the person who visited the store 2 is output from the advertisement display server 10 to the waiting room display 10a and the front display 21. Further, on the operation screen 26 of the ATM 20, detailed advertisement information for explaining the details of the product whose outline is explained in the outline advertisement information according to the attribute of the customer who operates the ATM 20 is output. Hereinafter, in this specification, the summary advertisement information and the detailed advertisement information are collectively referred to as advertisement information. The advertisement information may be an advertisement that introduces one product or service, or an advertisement that introduces a plurality of products or services. The advertising information may be a moving image or a still image. Further, the advertisement information may be a slide show in which a plurality of still images are output in order. The waiting room display 10a is an example of the "first output means". The summary advertisement information is an example of "summary advertisement". Detailed advertisement information is an example of "detailed advertisement".

Store 2 is a business store of a financial institution. At the store 2, an account is opened, various financial products are explained, and various financial product contracts are made to the customer. An advertisement display server 10, an ATM 20, a reception machine 30, a window terminal 35, an analysis server 40, and a camera 50 are arranged in the store 2.

The advertisement display server 10 is an information processing device that outputs advertisement information distributed from the advertisement distribution server 60. A waiting room display 10a, which is a display device, is connected to the advertisement display server 10. The waiting room display 10a is provided in, for example, a customer's waiting room in the store 2. The advertisement display server 10 outputs the advertisement information distributed from the advertisement distribution server 60 to the waiting room display 10a and the front display 21 of the ATM 20.

The ATM 20 is an information processing device that handles cash. FIG. 2 is a diagram showing an example of the appearance of the ATM 20. The ATM 20 includes a front display 21, a passbook insertion slot 22, a card insertion slot 23, a coin insertion slot 24, a bill insertion slot 25, an operation screen 26, and an input unit 27. The passbook insertion slot 22 is an insertion slot for inserting a passbook. The passbook inserted into the passbook insertion slot 22 is recorded with the processing contents of the ATM 20 and returned to the user. The card insertion slot 23 is an insertion slot into which a cash card is inserted. The coin slot 24 is a coin slot for inserting coins. For example, coins to be deposited in an account are inserted into the coin slot 24. The bill insertion slot 25 is a bill insertion slot for inserting bills. For example, banknotes to be deposited in the account are inserted into the banknote slot 25. The bill slot 25 is also a bill outlet for bills withdrawn from the account. The front display 21 and the operation screen 26 are display devices. In FIG. 2, the front display 21 is built in the ATM 20, but the front display 21 does not have to be built in the ATM 20. For example, the front display 21 may be provided above the ATM 20. That is, the front display 21 may be provided at a position that can be viewed not only by the customer who trades at the ATM 20 but also by the persons who are lined up behind the customer in order to wait for the customer to trade at the ATM 20. For example, an advertisement delivered from the advertisement display server 10 is displayed on the front display 21. The operation screen 26 is provided at a position that can be viewed by a customer who makes a transaction at the ATM 20, and is difficult for another person staying in the store 2 to view the operation screen 26. On the operation screen 26, for example, guidance on the operation procedure, operation results, and the like are displayed for the user of the ATM 20. Further, the operation screen 26 displays detailed advertisement information for explaining the details of the product. The input unit 27 is a user interface that accepts operations from the user of the ATM 20. The input unit 27 is, for example, a touch panel that accepts touch operations, a keyboard exemplified by a numeric keypad, and the like. When the customer's transaction is completed, the ATM 20 records the customer ID that identifies the customer and the transaction end time at which the transaction is completed. The ATM 20 is an example of a "trading device". The front display 21 is an example of the “first output means”. The operation screen 26 is an example of the “second output means”.

The reception machine 30 is an information processing device that accepts applications for services exemplified by opening an account, consulting on a loan, and the like. FIG. 3 is a diagram showing an example of the appearance of the reception machine 30. The reception machine 30 includes a reception slip output port 32 and a plurality of reception buttons 31a, 31b, 31c, and 31d. The reception buttons 31a, 31b, 31c and 31d are collectively referred to as the reception button 31. Each of the reception buttons 31 is associated with the service provided at the store 2. Referring to FIG. 3, for example, the reception button 31a is associated with "open an account". When the reception button 31 is pressed, the reception machine 30 accepts an application for a service corresponding to the reception button 31. When the reception button 31 is pressed, the reception machine 30 transmits service information indicating the service associated with the reception button 31 to the advertisement distribution server 60 via the network 80N. Further, when the reception button 31 is pressed, the reception machine 30 prints a reception slip describing the service associated with the reception button 31 and outputs the reception slip from the reception slip output port 32. For example, the name and reception number of the service associated with the pressed reception button 31 are printed on the reception slip. When accepting an application for a service, the reception machine 30 acquires a customer ID that identifies a customer by accepting an input such as a cash card, and stores the reception time at which the customer is accepted and the customer ID in association with each other. You may.

The window terminal 35 is an information processing device that executes window operations. The window terminal 35 is operated by a clerk at the store 2. For example, the window terminal 35 acquires the reception time of the customer from the reception machine 30 based on the customer ID acquired at the time of transaction. The window terminal 35 may calculate the staying time of the customer identified by the customer ID based on the reception time and the transaction end time. The window terminal 35 can calculate the average staying time of customers staying at the store 2 by dividing the staying time of a plurality of customers by the number of customers.

The camera 50 is a camera that photographs the inside of the store. The camera 50 is provided, for example, in a customer's waiting room or the like in a store, and photographs a customer who stays in the waiting room or the like. The camera 50 is connected to the analysis server 40 by, for example, the Universal Serial Bus (USB). The image data of the image taken by the camera 50 is transmitted to the analysis server 40.

The analysis server 40 is an information processing device that acquires attribute information of a person staying in a store by analyzing the received data. The data received by the analysis server 40 is, for example, image data received from the camera 50 or a customer ID received from the reception machine 30. The analysis server 40 analyzes the received data at predetermined intervals. By analyzing the received data, the analysis server 40 acquires attributes including the age, gender, and the like of the person staying in the store such as the waiting room and the person who visited the store. The predetermined interval may be determined, for example, based on the average length of stay of the customer in the store. The analysis server 40 is an example of the “attribute acquisition means”. The analysis server 40 that analyzes the image data received from the camera 50 and acquires the attribute information is an example of the “appearance attribute acquisition means”. Further, the attribute information obtained by analyzing the image data received from the camera 50 and acquiring the attribute information is an example of the "appearance attribute".

The data center 3 is, for example, a data center in which various servers owned by financial institutions are installed. An advertisement distribution server 60 and a customer information management server 70 are arranged in the data center 3.

The advertisement distribution server 60 is an information processing device that stores various advertisement information. The advertisement distribution server 60 stores, for example, advertisement information that provides information on financial products handled by a financial institution, advertisement information of a company that has requested a financial institution to advertise a product, or advertisement information that provides information related to various events. Will be done. The advertisement distribution server 60 distributes advertisement information to the advertisement display server 10 and the ATM 20. The advertisement information distributed by the advertisement distribution server 60 is an example of "information provided by the store".

The customer information management server 70 is an information processing device having a database for storing information (customer information) about a customer of a financial institution. The customer information management server 70 stores, for example, information based on the description of a contract or the like entered when the customer makes a contract with a financial institution. The customer information management server 70 transmits customer information to the advertisement distribution server 60 in response to an inquiry from, for example, the analysis server 40 or the advertisement distribution server 60. The customer information management server 70 is an example of a “customer management means”.

The network 80N is a computer network that connects information processing devices so as to be able to communicate with each other. The network 80N is, for example, the Internet, a network by a dedicated line, a Virtual Private Network (VPN), or a wide area Local Area Network (LAN).

FIG. 4 is a diagram showing an example of the hardware configuration of the information processing apparatus 900. The information processing device 900 includes a Central Processing Unit (CPU) 901, a main storage unit 902, and an auxiliary storage unit 9.
03, includes communication unit 904 and connection bus B1. The CPU 901, the main storage unit 902, the auxiliary storage unit 903, and the communication unit 904 are connected to each other by the connection bus B1. The information processing device 900 can be used as an advertisement display server 10, an ATM 20, a reception machine 30, a window terminal 35, an analysis server 40, an advertisement distribution server 60, and a customer information management server 70.

The CPU 901 is also referred to as a microprocessor unit (MPU) or processor. The CPU 901 is not limited to a single processor, and may have a multiprocessor configuration. Further, a single CPU 901 connected by a single socket may have a multi-core configuration. At least a part of the processing executed by the CPU 901 is performed by a processor other than the CPU 901, for example, a dedicated processor such as a Digital Signal Processor (DSP), a Graphics Processing Unit (GPU), a numerical arithmetic processor, a vector processor, or an image processing processor. You may. Further, at least a part of the processing executed by the CPU 901 may be executed by an integrated circuit (IC) or other digital circuit. Further, at least a part of the CPU 901 may include an analog circuit. Integrated circuits include LSIs, application specific integrated circuits (ASICs), and programmable logic devices (PLDs). PLD is, for example, Field-Programmable Gate Array (FPGA).
)including. The CPU 901 may be a combination of a processor and an integrated circuit. The combination is, for example, a microcontroller unit (MCU), System-on-a-chip (So).
C), system LSI, chipset, etc. In the information processing device 900, the CPU 901 expands the program stored in the auxiliary storage unit 903 into the work area of the main storage unit 902, and controls the peripheral devices through the execution of the program. As a result, the information processing apparatus 900 can execute processing that meets a predetermined purpose. The main storage unit 902 and the auxiliary storage unit 903 are recording media that can be read by the information processing device 900.

The main storage unit 902 is exemplified as a storage unit that is directly accessed from the CPU 901. The main storage unit 902 includes a Random Access Memory (RAM) and a Read Only Memory (ROM).

The auxiliary storage unit 903 stores various programs and various data in a readable and writable recording medium. The auxiliary storage unit 903 is also called an external storage device. The auxiliary storage unit 903 stores an operating system (Operating System, OS), various programs, various tables, and the like. The OS includes a communication interface program that exchanges data with an external device or the like connected via the communication unit 904. External devices and the like include, for example, other information processing devices and external storage devices connected by a computer network or the like. The auxiliary storage unit 903 may be, for example, a part of a cloud system which is a group of computers on a network.

The auxiliary storage unit 903 includes, for example, an Erasable Programmable ROM (EPROM), a solid state drive (SSD), and a hard disk drive (Hard Disk).
Drive, HDD), etc. Further, the auxiliary storage unit 903 is, for example, a Compact Disc (CD) drive device, a Digital Versatile Disc (DVD) drive device, a Blu-ray (registered trademark) Disc (BD) drive device, or the like. Further, the auxiliary storage unit 903 may be provided by Network Attached Storage (NAS) or Storage Area Network (SAN).

The communication unit 904 is, for example, an interface with the network 80N. The communication unit 904 communicates with an external device via the network 80N.

The information processing device 900 may further include, for example, an input unit that receives an operation instruction or the like from a user or the like. Examples of such an input unit include an input device such as a keyboard, a pointing device, a touch panel, an acceleration sensor, or a voice input device.

The information processing device 900 may include, for example, an output unit that outputs data processed by the CPU 901 or data stored in the main storage unit 902. Examples of such an output unit include an output device such as a Cathode Ray Tube (CRT) display, a Liquid Crystal Display (LCD), a Plasma Display Panel (PDP), an Electroluminescence (EL) panel, an organic EL panel, or a printer.

<Processing block of advertisement display server 10>
FIG. 5 is a diagram showing an example of a processing block of the advertisement display server 10. The advertisement display server 10 includes a reception unit 101, a transmission unit 102, and an output unit 103. The advertisement display server 10 serves as each unit of the advertisement display server 10, such as the reception unit 101, the transmission unit 102, and the output unit 103, by executing the computer program executably deployed in the main storage unit 902 by the CPU 901. Execute the process.

The reception unit 101 receives the distribution of advertisement information from the advertisement distribution server 60. The transmission unit 102 transmits the summary advertisement information received from the advertisement distribution server 60 by the reception unit 101 to the ATM 20. The output unit 103 outputs the summary advertisement information received from the advertisement distribution server 60 to the waiting room display 10a.

<Processing block of ATM20>
FIG. 6 is a diagram showing an example of a processing block of the ATM 20. The ATM 20 includes a first receiving unit 201, a customer ID transmitting unit 202, a second receiving unit 203, a first output unit 204, and a second output unit 205. In the ATM 20, the CPU 901 executes a computer program executably deployed in the main storage unit 902, whereby the first receiving unit 201, the customer ID transmitting unit 202, the second receiving unit 203, and the first output unit of the ATM 20 are executed. The processing as each part such as 204 and the second output part 205 is executed.

The first receiving unit 201 receives the summary advertisement information transmitted from the advertisement display server 10. The customer ID transmission unit 202 acquires, for example, a customer ID that identifies a customer from a passbook or a cash card inserted in the ATM 20 at the start of a transaction. The customer ID is, for example, the account number of the account held by the customer. The customer ID transmission unit 202 transmits the customer ID of the customer who makes a transaction using the ATM 20 to the advertisement distribution server 60.

The second receiving unit 203 receives the detailed advertisement information transmitted from the advertisement distribution server 60. The first output unit 204 outputs the summary advertisement information received by the first reception unit 201 to the front display 21. The second output unit 205 outputs the detailed advertisement information received from the advertisement distribution server 60 by the second reception unit 203 to the operation screen 26. The second output unit 205 is an example of the “detailed advertisement output means”.

<Processing block of analysis server 40>
FIG. 7 is a diagram showing an example of a processing block of the analysis server 40. The analysis server 40 includes a reception unit 401, an extraction unit 402, a determination unit 403, an acquisition unit 404, a calculation unit 405, and a transmission unit 406. In the analysis server 40, the CPU 901 executes a computer program executably deployed in the main storage unit 902, so that the analysis server 40 has a receiving unit 401, an extraction unit 402, a determination unit 403, an acquisition unit 404, and a calculation unit. The processing as each part such as 405 and the transmission part 406 is executed.

The receiving unit 401 receives the data. The data received by the receiving unit 401 is, for example, image data received from the camera 50 or a customer ID received from the receiving device 30. When the receiving unit 401 receives the image data from the camera 50, the receiving unit 401 passes the received image data to the extracting unit 402. When the receiving unit 401 receives the customer ID from the reception machine 30, the receiving unit 401 passes the received customer ID to the acquisition unit 404. The extraction unit 402 extracts an area in which a person is photographed from the image data received by the reception unit 401 from the camera 50. When a plurality of people are photographed in the image data, the extraction unit 402 extracts the area in which each person is photographed. The extraction unit 402 extracts, for example, a rectangular area including a photographed person.

The determination unit 403 determines the attributes of the person included in each of the regions extracted by the extraction unit 402. The attributes are, for example, the gender and age of the person. As a method for determining the attributes of a person included in an area, various known techniques can be applied.

The acquisition unit 404 transmits a customer attribute information acquisition request including the customer ID received from the reception unit 401, and acquires the customer attribute information specified by the customer ID from the customer information management server 70.

The calculation unit 405 calculates the number of people for each attribute based on the determination result by the determination unit 403 and the acquisition result by the acquisition unit 404. The calculation unit 405 calculates at predetermined intervals. For each attribute, the calculation unit 405 compares the number of people for each attribute determined by the determination unit 403 with the number of people for each attribute acquired by the acquisition unit 404 during a predetermined interval, and determines the larger number of people for the attribute. Calculated as the number of people. For example, the number of "middle-aged men" determined by the determination unit 403 is 3, the number of "elderly women" is 1, and the number of "middle-aged men" acquired by the acquisition unit 404 is 1. If the number of "elderly women" is 2, the calculation unit 405 calculates the number of "middle-aged men" to be 3 and the number of "elderly women" to 2.

The transmission unit 406 transmits the attribute information determined by the determination unit 403 and the attribute information including the total number of people corresponding to the attribute to the advertisement distribution server 60. The attribute information is, for example, 0 adolescents or younger, 2 middle-aged women, 1 middle-aged woman, 4 elderly women, and the like.

<Processing block of advertisement distribution server 60>
FIG. 8 is a diagram showing an example of a processing block of the advertisement distribution server 60. The advertisement distribution server 60 includes a first receiving unit 601, a first determining unit 602, a first transmitting unit 603, a second receiving unit 604, a second determining unit 605, a second transmitting unit 606, an inquiry unit 607, and an outline advertisement DB 608. It includes a detailed advertisement DB 609 and an advertisement location DB 610. In the advertisement distribution server 60, the CPU 901 executes a computer program executably deployed in the main storage unit 902, whereby the first receiving unit 601 and the first determining unit 602, the first transmitting unit 603, and the second receiving unit Processing is executed as each unit such as 604, the second determination unit 605, the second transmission unit 606, the inquiry unit 607, the summary advertisement DB 608, the detailed advertisement DB 609, and the advertisement location DB 610. The advertisement distribution server 60 is an example of an “advertisement providing device”. The CPU 901 of the advertisement distribution server 60 executes the first receiving unit 601 and the first determining unit 602, the first transmitting unit 603, the second receiving unit 604, the second determining unit 605, the second transmitting unit 606, and the inquiry unit 607. , The program that realizes each part of the summary advertisement DB 608, the detailed advertisement DB 609, and the advertisement location DB 610 is an example of the "advertisement providing program".

The summary advertisement DB 608 stores the correspondence between the summary advertisement ID that specifies the summary advertisement information that explains the outline of the product and the attribute information that is the distribution target of the summary advertisement information. The attribute is, for example, an attribute indicating the characteristics of the person estimated from the appearance of the person or an attribute stored in the customer information management server in association with the customer ID. FIG. 9 is a diagram showing an example of the correspondence between the summary advertisement ID stored in the summary advertisement DB 608 and the attribute information. In FIG. 9, age and gender are exemplified as attribute information. Examples of the summary advertisement DB 608 include an attribute field 608a indicating a person's attribute, a service field 608b in which information indicating a service type is stored, and a summary advertisement ID field 608c in which a summary advertisement ID is stored. In the field 607a, "1" is stored for the attribute that is the target of distribution of the summary advertisement information, and "0" is stored for the attribute that is not the target of distribution. In the field 607b, information indicating the service targeted by the summary advertisement information is stored. In the field 607c, a summary advertisement ID that identifies the summary advertisement information is stored. The summary advertisement DB 608 is an example of the "second management means". Attribute information is an example of "personal attributes".

The detailed advertisement DB 609 stores the correspondence between the information indicating the location of the detailed advertisement information explaining the details of the product and the customer attribute of the customer to whom the detailed advertisement information is distributed. The customer attribute is, for example, information indicating the family structure of the customer. FIG. 10 is a diagram showing an example of a correspondence relationship between the detailed advertisement information stored in the detailed advertisement DB 609 and the customer attribute. FIG. 10 exemplifies a summary advertisement ID field 609a in which a summary advertisement ID is stored, an attribute field 609b in which a customer attribute is stored, and a detailed advertisement ID field 609c in which a detailed advertisement ID for specifying detailed advertisement information is stored. The detailed advertisement DB 609 is an example of the "first management means".

The advertisement location DB 610 stores the correspondence between the advertisement ID that identifies the advertisement and the storage location of the advertisement information. The advertisement ID includes a summary advertisement ID and a detailed advertisement ID. The advertising information includes summary advertising information and detailed advertising information. FIG. 11 is a diagram showing an example of the correspondence relationship between the advertisement ID stored in the advertisement location DB 610 and the storage location of the advertisement information. The advertisement location DB 610 includes an advertisement ID field 610a in which the advertisement ID is stored and an advertisement information field 610b in which information indicating the storage location of the advertisement information is stored. The information indicating the storage location is, for example, the path name of the advertisement information.

The first receiving unit 601 receives the service information indicating the service received by the receiving machine 30 from the receiving machine 30, and receives the attribute information analyzed by the analysis server 40 from the analysis server 40. The first determination unit 602 refers to the summary advertisement DB 608 based on at least one of the service information and the attribute information received by the first reception unit 601 and acquires the summary advertisement ID of the summary advertisement information to be delivered. The first transmission unit 603 acquires the storage location of the summary advertisement information by referring to the advertisement location DB 610 based on the summary advertisement ID acquired by the first determination unit 602, and reads the summary advertisement information from the storage location. The first transmission unit 603 transmits the read summary advertisement information to the advertisement display server 10 and the ATM 20.

The second receiving unit 604 receives the customer ID that identifies the customer from the ATM 20. The inquiry unit 607 transmits a customer attribute information acquisition request including the customer ID received by the second reception unit 604 to the customer information management server 70. The inquiry unit 607 receives the customer attribute information from the customer information management server 70 in response to the customer attribute information acquisition request. The second determination unit 605 refers to the detailed advertisement DB 609 based on the customer attribute information received by the inquiry unit 607, and acquires the detailed advertisement ID of the detailed advertisement information to be delivered. The second transmission unit 606 obtains the storage location of the detailed advertisement information by referring to the advertisement location DB 610 based on the detailed advertisement ID acquired by the second determination unit 605, and reads out the detailed advertisement information from the storage location. The second transmission unit 606 transmits the read detailed advertisement information to the ATM 20. The second transmission unit 606 is an example of the "detailed advertisement output means".

<Processing block of customer information management server 70>
FIG. 12 is a diagram showing an example of a processing block of the customer information management server 70. The customer information management server 70 includes a reception unit 701, an extraction unit 702, a transmission unit 703, and a customer DB 704. The customer information management server 70 performs processing as each unit such as the reception unit 701, the extraction unit 702, the transmission unit 703, and the customer DB 704 by executing the computer program executably deployed in the main storage unit 902 by the CPU 901. Execute.

The customer DB 704 is a database that stores customer attribute information. The customer DB 704 stores the correspondence between the customer ID that identifies the customer and the customer attribute information. FIG. 13 is a diagram showing an example of a table stored in the customer DB 704. The table stored in the customer DB 704 has a customer ID field 704a, a married field 704b, and a child field 704c. A customer ID that identifies a customer is stored in the customer ID field 704a. The married field 704b stores information indicating whether or not the customer is married. In the case illustrated in FIG. 13, the married field 704b stores "1" when the customer is married and "0" when the customer is not married. Information indicating the presence or absence of a child is stored in the child field 704c. As illustrated in FIG. 13, the child field 704c stores "1" if the customer has children and "0" if the customer does not have children.

The reception unit 701 receives the customer attribute information acquisition request from the analysis server 40 and the advertisement distribution server 60. The extraction unit 702 extracts the customer ID included in the customer attribute information acquisition request. The extraction unit 702 extracts customer attribute information from the customer DB 704 based on the customer ID. The customer attribute information includes, for example, information indicating whether or not the person is married and information indicating whether or not the child is present. The transmission unit 703 transmits the customer attribute information extracted by the extraction unit 702 to the request source.

<Processing flow of advertisement display server 10>
FIG. 14 is a diagram showing an example of a processing flow of the advertisement display server 10. Hereinafter, an example of the processing flow of the advertisement display server 10 will be described with reference to FIG.

In OP1, the reception unit 101 receives the summary advertisement information distributed from the advertisement distribution server 60. In OP2, the transmission unit 102 transmits the summary advertisement information received in OP1 to the ATM 20. In OP3, the output unit 103 outputs the summary advertisement information received in OP1 to the waiting room display 10a. The output unit 103 may output the summary advertisement information received in OP1 after the summary advertisement information currently being output ends, or interrupts the summary advertisement information currently being output and receives the summary advertisement information in OP1. May be output. There is no limitation on the processing order of OP2 processing and OP3 processing. The processing of OP2 and the processing of OP3 may be performed at the same time.

<Processing flow of ATM20>
FIG. 15 is a diagram showing an example of the processing flow of the ATM 20. Hereinafter, an example of the processing flow of the ATM 20 will be described with reference to FIG.

In OP11, the first receiving unit 201 receives the summary advertisement information transmitted by the advertisement display server 10 in OP2 of FIG. In OP 12, the first output unit 204 outputs the summary advertisement information received in OP 11 to the front display 21. The first output unit 204 may output the summary advertisement information received in OP 11 after the summary advertisement information currently being output is completed, or interrupts the summary advertisement information currently being output and receives the summary advertisement in OP 11. Advertising information may be output. In OP13, the customer ID transmission unit 202 acquires the customer ID of the customer who conducts the transaction using the ATM 20. The customer ID transmission unit 202 further transmits the acquired customer ID to the advertisement distribution server 60. In OP14, the second receiving unit 203 receives the detailed advertisement information transmitted by the advertisement distribution server 60. In OP15, the second output unit 205 outputs the detailed advertisement information received in OP14 to the operation screen 26. The second output unit 205 may output the detailed advertisement information received in OP 14 after the detailed advertisement information currently being output ends, or interrupts the detailed advertisement information currently being output and receives the details in OP 14. Advertising information may be output.

<Processing flow of analysis server 40>
FIG. 16 is a diagram showing an example of the processing flow of the analysis server 40. Hereinafter, an example of the processing flow of the analysis server 40 will be described with reference to FIG.

In OP31, the receiving unit 401 receives the data. The data received by the receiving unit 401 is, for example, the image data of the image taken by the camera 50 or the customer ID of the customer received by the receiving machine 30. When the received data is image data (image in OP32), the process proceeds to OP33. When the received data is the customer ID (customer ID in OP32), the process proceeds to OP36.

In OP 33, the extraction unit 402 extracts a region in which a person is photographed from the image received in OP 31. When the image contains a plurality of people, the extraction unit 402 extracts an area for each photographed person.

In OP34, the determination unit 403 selects one area from the areas for which the attribute determination has not yet been performed. The determination unit 403 determines the attributes of the person included in the selected area. The attributes to be determined are, for example, the gender and age of the person. When the determination by OP34 is performed for all the regions extracted by OP33 (YES in OP35), the process proceeds to OP36. If there is an area that has not been determined by OP34 (NO in OP35), the process proceeds to OP34.

In OP36, the acquisition unit 404 transmits the customer attribute acquisition request including the customer ID received in OP31 to the customer information management server 70. In the OP 37, the acquisition unit 404 receives the attribute information of the customer specified by the customer ID transmitted by the customer information management server 70 in the OP 37.

In OP38, the calculation unit 405 calculates the number of people for each attribute based on the determination results in OP34 and OP35 and the inquiry results in OP36 and OP37. In OP39, the transmission unit 406 transmits the attribute information including the total number of people for each attribute calculated in OP38 to the advertisement distribution server 60. The analysis server 40 may periodically update the attribute information and transmit the updated attribute information by periodically executing the process of FIG. 16 described above.

<Processing flow of customer information management server 70>
FIG. 17 is a diagram showing an example of a processing flow of the customer information management server 70. Hereinafter, the processing flow of the customer information management server 70 will be described with reference to FIG.

In OP41, the reception unit 701 receives the customer attribute information acquisition request including the customer ID from the analysis server 40 and the advertisement distribution server 60. In OP42, the extraction unit 702 extracts the customer ID from the customer attribute information acquisition request received in OP41. The extraction unit 702 extracts the customer attribute information of the customer corresponding to the extracted customer ID from the customer DB 704. The customer attribute information is, for example, information indicating whether or not the customer specified by the customer ID is married or has children. In OP43, the transmission unit 703 transmits the customer attribute information extracted in OP42 to the requester.

<Processing flow of advertisement distribution server 60>
FIG. 18 is a diagram showing an example of the processing flow of the advertisement distribution server 60. Hereinafter, an example of the processing flow of the advertisement distribution server 60 will be described with reference to FIG.

In OP51, the first receiving unit 601 receives service information indicating the service received by the receiving machine 30 from the receiving machine 30. The first receiving unit 601 further receives the attribute information from the analysis server 40. In the OP 52, the first determination unit 602 determines the summary advertisement information to be transmitted based on the service information and the attribute information received in the OP 51. The first determination unit 602 extracts, for example, the attribute having the largest total number of people from the received attribute information. For example, when the number of people corresponding to middle-aged women as an attribute is larger than the number of people corresponding to other attributes, the first decision unit 602 receives the summary advertisement ID of the summary advertisement information targeting middle-aged women from the inquiry unit 607. Extract. When the information stored in the inquiry unit 607 is illustrated by FIG. 9, the first determination unit 602 extracts the summary advertisement IDs “A1” and “A2”. The first determination unit 602 further extracts the extracted summary advertisement ID that matches the service information received by the associated service. For example, when the service information received in OP51 indicates "loan / loan", the first determination unit 602 extracts the summary advertisement ID "A2" associated with the "loan / loan".

In OP53, the first transmission unit 603 acquires information indicating the location of the summary advertisement information specified by the summary advertisement ID acquired in OP52 with reference to the advertisement location DB 610. The first transmission unit 603 reads the summary advertisement information based on the information indicating the location of the acquired summary advertisement information, and transmits the read summary advertisement information to the advertisement display server 10 and the ATM 20.

In OP54, the second receiving unit 604 receives the customer ID from the ATM 20. In OP55, the inquiry unit 607 transmits a customer attribute information acquisition request including the customer ID received by the second receiving unit 604 in OP54 to the customer information management server 70. The inquiry unit 607 receives the customer attribute information from the customer information management server 70 as a response to the customer attribute information.

In OP56, the second determination unit 605 extracts the customer attribute information received in OP55, the summary advertisement ID acquired in OP52, and the detailed advertisement ID associated with the summary advertisement DB 608. The second determination unit 605 extracts the detailed advertisement ID associated with the customer attribute information received in OP55 from the extracted detailed advertisement ID. For example, when the summary advertisement ID acquired in OP52 is the above-mentioned "A1", the second determination unit 605 refers to the detailed advertisement DB 609 and obtains the detailed advertisement IDs "B1", "B2", and "B3". Extract. Further, when the customer attribute information received in OP55 indicates "married" or "no child", the second determination unit 605 selects the customer attribute from the detailed advertisement IDs "B1", "B2", and "B3". The detailed advertisement ID "B2" associated with the information is extracted. The second determination unit 605 determines as the detailed advertisement information for transmitting the detailed advertisement information indicated by the extracted detailed advertisement ID "B2".

In the OP 57, the second transmission unit 606 acquires information indicating the location of the detailed advertisement information specified by the summary advertisement ID acquired in the OP 56 with reference to the advertisement location DB 610. The second transmission unit 606 reads out the detailed advertisement information based on the information indicating the location of the acquired detailed advertisement information, and transmits the read detailed advertisement information to the ATM 20. The process illustrated in FIG. 18 executed by the advertisement distribution server 60 is an example of the “advertisement providing method”.

FIG. 19 is a diagram showing an example of a processing sequence of the advertisement providing system 1 according to the embodiment. Hereinafter, an example of the processing sequence of the advertisement providing system 1 according to the embodiment will be described with reference to FIG.

In F1, the reception machine 30 transmits the service information to the advertisement distribution server 60. In F2, the reception machine 30 transmits the customer ID to the analysis server 40. In F3, the analysis server 40 transmits the attribute information acquired based on the image taken by the camera 50 and the customer ID transmitted from the reception machine 30. The process of F3 is the process executed in OP31 to OP39 of FIG. In F4, the advertisement distribution server 60 determines the summary advertisement to be transmitted based on the service information received in F1 and the attribute information received in F3. The advertisement distribution server 60 transmits the determined summary advertisement to the advertisement display server 10. The process of F4 is the process executed in OP51 to OP53 of FIG. In F5, the advertisement display server 10 outputs the summary advertisement received from the advertisement distribution server 60 in F4 to the waiting room display 10a. The process of F5 is the process executed in OP1 and OP3 of FIG. In F6, the advertisement distribution server 60 transmits the summary advertisement information determined in F4 to the ATM 20. The process of F6 is the process executed in OP51 to OP53 of FIG. In F7, the ATM 20 outputs the summary advertisement information received in F6 to the front display 21.

In F8, the ATM 20 transmits a customer ID that identifies the customer who operated the ATM 20 to the advertisement distribution server 60. The process of F8 is the process executed in OP13 of FIG. In F9, the advertisement distribution server 60 transmits the customer attribute information acquisition request including the customer ID received from the ATM 20 to the customer information management server 70. The process of F9 is the process executed in OP55 of FIG. In F10, the customer information management server 70 transmits the customer attribute information to the advertisement distribution server 60. The process of F10 is the process executed in OP41 to OP43 of FIG. In F11, the advertisement distribution server 60 transmits the detailed advertisement determined based on the customer attribute information and the transmitted summary advertisement to the advertisement display server 10. The process of F11 is the process executed in OP56 and OP57 of FIG. In F12, the advertisement display server 10 outputs the detailed advertisement information received in F11 to the operation screen 26.

<Action and effect of the embodiment>
In the embodiment, for example, in the processes of F1 to F7 of FIG. 19, summary advertisement information is output to the waiting room display 10a and the front display 21. Since the summary advertisement information is determined according to the attributes of the person staying in the store 2, the summary advertisement information including the information of the product that the person staying in the store 2 may be interested in is displayed on the waiting room display 10a or the front display. It is output to 21. Further, in the embodiment, in the processing of F8 to F12, the detailed advertisement information providing more detailed information than the summary advertisement information output to the front display 21 is output to the operation screen 26. The detailed advertising information is selected based on the customer attribute information of the customer who trades at the ATM 20. Therefore, according to the embodiment, it is possible to output detailed advertisement information that provides more detailed information suitable for the customer described by the summary advertisement information to the customer who trades at the ATM 20. That is, according to the embodiment, for the customer who trades at the ATM 20, more detailed information related to the advertisement viewed on the front display 21 while waiting for the ATM 20 and suitable for the customer is provided at the time of the transaction at the ATM 20. Since it can be presented on the operation screen 26 of the ATM 20, the appealing power of the advertisement is improved.

In the embodiment, the detailed advertisement information is output to the operation screen 26 provided at a position that can be viewed by a customer who trades at the ATM 20 and is difficult for another person staying in the store 2 to view. It was. Therefore, even if the information related to the customer's privacy exemplified by the periodic deposit simulation based on the customer's assets is output as detailed advertising information, the deterioration of the customer's privacy is suppressed.

In the embodiment, the advertisement information output to the waiting room display 10a and the front display 21 of the ATM 20 may be advertisement information related to each other or advertisement information different from each other. When the advertising information related to each other is output to the waiting room display 10a and the front display 21 of the ATM 20, for example, it is possible to enhance the appeal of the advertising information to the customer who has moved from the waiting room in the store to the corner where the ATM 20 is installed. Become.

<Modification example>
In the embodiment, a plurality of summary advertisement information and detailed advertisement information may be selected and output in order. When a plurality of summary advertisement information is output, for example, the summary advertisement information may be output in order from the one with the largest number of people corresponding to the associated attribute.

A priority is set for each of the attributes, and among the attributes corresponding to the customer staying in the store, the advertising information associated with the attribute for which the higher priority is set may be output preferentially. For example, when a campaign targeting middle-aged women is being carried out in a store, the priority of the attributes of middle-aged women and women may be set high. If there are 0 customers with the attribute of "older women", 2 customers with the attribute of "middle-aged women", and 5 customers with the attributes of "younger women" in the store The advertisement distribution server 60 extracts "middle-aged women" having a higher priority than other attributes as an attribute. The advertisement distribution server 60 outputs the advertisement information associated with the extracted "middle-aged woman". With such a configuration, it is possible to output advertising information linked to an event such as a campaign performed in the store. Further, the advertisement distribution server 60 may extract a predetermined number of attributes in descending order of the set priority and output the advertisement information associated with each attribute in order.

In the embodiment, when the advertisement distribution server 60 receives the service information from the reception machine 30, the advertisement distribution server 60 selects the summary advertisement information associated with the service specified by the service information. The advertisement distribution server 60 may receive, for example, a plurality of service information from the reception machine 30 for a predetermined period. The advertisement distribution server 60 extracts a predetermined number of services in order from the service information received within a predetermined period, in descending order of the number of received cases. The advertisement distribution server 60 may send the summary advertisement information associated with each of the extracted predetermined number of services to the advertisement display server 10 and the ATM 20.

In the embodiment, three age groups of attribute information, "younger or younger", "middle-aged", and "elderly" were exemplified. However, the age of the attribute information may be further classified. The age of the attribute information may be classified into, for example, "10s", "20s", "30s", "40s", and so on.

In the embodiment, as the customer attribute information, for example, the presence or absence of a child was mentioned. However, the number and age of children may be added to the customer attribute information. By adding the number and age of children to the customer attribute information, the advertisement providing system 1 can output detailed advertisement information according to the age and number of children. The advertisement providing system 1 may output, for example, school fund insurance, tuition loan, etc. as detailed advertisement information according to the age and number of children. Further, as the customer attribute information, for example, the customer's asset information and the place of residence information can be mentioned. The asset information includes, for example, the amount of assets, the existence of an investment trust, the existence of an insurance contract, and the like. When the asset information is adopted as the customer attribute information, the advertisement providing system 1 can output the advertisement information according to the customer's assets. Further, when the residence information is adopted as the customer attribute information, the advertisement providing system 1 can output the information related to the store around the customer's residence and the information related to the event as the advertisement information.

In the embodiment, the advertisement distribution server 60 acquires the customer attribute information by receiving the customer ID received from the ATM 20 and transmitting the customer attribute information acquisition request including the received customer ID to the customer information management server 70. However, the method by which the advertisement distribution server 60 acquires the customer attribute information is not limited to such a method. For example, the ATM 20 sends a customer attribute information acquisition request including a customer ID to the customer information management server 70 to acquire the customer attribute information from the customer information management server 70, and the advertisement distribution server 60 acquires the customer attribute information from the ATM 20. You may. Further, the advertisement distribution server 60 receives the customer ID acquired by the reception machine 30 from the reception machine 30 by receiving the cash card or the like, and receives the customer attribute information acquisition request including the customer ID received from the reception machine 30 from the customer information management server. Customer attribute information may be acquired by transmitting to 70.

In the embodiment, the product is described in the summary advertisement information and the detailed advertisement information. However, the summary advertisement information and the detailed advertisement information are not limited to the description of the product, and may be, for example, various event information performed in the neighborhood of the store 2.

In the embodiment, for example, in FIG. 1, the number of ATMs 20 installed in the store 2 is one, but the number of ATMs 20 is not limited. When a plurality of ATMs 20 exist in the store 2, detailed advertisement information selected based on the customer ID of the customer who makes a transaction at the ATM 20 is output on the operation screen 26 of each ATM 20.

The embodiments and modifications disclosed above can be combined with each other.

<< Computer-readable recording medium >>
An information processing program that enables a computer or other machine or device (hereinafter, computer or the like) to realize any of the above functions can be recorded on a recording medium that can be read by the computer or the like. Then, by causing a computer or the like to read and execute the program of this recording medium, the function can be provided.

Here, a recording medium that can be read by a computer or the like is a recording medium that can store information such as data and programs by electrical, magnetic, optical, mechanical, or chemical action and can be read from the computer or the like. To say. Among such recording media, those that can be removed from a computer or the like include, for example, flexible discs, optical magnetic discs, Compact Disc Read Only Memory (CD-ROM), Compact Disc --Recordable (CD-R), and Compact Disc --ReWriterable. (CD-RW), Digital Versatile Disc (DVD), Blu-ray Disc (BD), Digital Audio Tape (DAT), 8 mm tape, memory cards such as flash memory and the like. In addition, there are hard disks, ROMs, and the like as recording media fixed to computers and the like.

1 ... Advertising system 2 ... Store 3 ... Data center 10 ... Advertising display server 10a ... Waiting room display 20 ... ATM
21 ... Front display 22 ... Passbook insertion slot 23 ... Card insertion slot 24 ... Coin slot 25 ... Banknote slot 26 ... Operation screen 27 ... Input section 30 ... Reception machine 31, 31a, 31b, 31c, 31d ... Reception button 32 ... Reception slip output port 35 ... Counter terminal 40 ... Analysis server 50 ... Camera 60 ... Advertisement distribution server 70 ...・ ・ Customer information management server 80N ・ ・ ・ Network 101, 701 ・ ・ ・ Reception unit 102, 404, 703 ・ ・ ・ Transmission unit 103 ・ ・ ・ Output unit 201, 601 ・ ・ ・ First reception unit 202 ・ ・ ・ Customer ID transmitter 203 ... 2nd receiver 204 ... 1st output 205 ... 2nd output 401 ... Receiver 402, 702 ... Extraction 403 ... Judgment 602 ...・ 1st decision unit 603 ・ ・ ・ 1st transmission unit 604 ・ ・ ・ 2nd receiver 605 ・ ・ ・ 2nd decision unit 606 ・ ・ ・ 2nd transmission unit 607 ・ ・ ・ Inquiry unit 608 ・ ・ ・ Overview Advertising DB
609 ... Detailed advertisement DB
610 ... Advertising location DB
704 ... Customer DB
900 ... Information processing device 901 ... CPU
902 ... Main storage unit 903 ... Auxiliary storage unit 904 ... Communication unit

Claims (5)

A first output means that is provided at a position that can be viewed by a plurality of people staying in the store and outputs a summary advertisement including a summary of the information provided by the store.
A second output means provided in the trading device installed in the store and at a position that can be viewed by a customer who operates the trading device.
A first management means for managing a correspondence relationship between a customer attribute registered in a customer management means for managing customer information, the summary advertisement, and a detailed advertisement including more detailed information than the summary advertisement.
Upon receiving the customer attribute of the customer operating the transaction apparatus, the extracting detailed advertisement associated with the customer attributes, extracted the detailed overview advertisement output to the first output means of the ads received The detailed advertisement output means for outputting the detailed advertisement associated with the second output means is provided.
Advertising system. A second management means for managing the correspondence between the summary advertisement and the appearance attribute of the person,
Further provided with an attribute acquisition means for acquiring the appearance attribute of the person staying in the store for each average staying time of the person staying in the store.
The summary advertisement is a summary advertisement associated with the appearance attribute acquired by the second management means.
The advertisement providing system according to claim 1 . It is provided in a first output means that is provided at a position that can be viewed by a plurality of people staying in the store and that outputs a summary advertisement including a summary of information provided by the store, and a trading device installed in the store. An advertisement providing device connected to a second output means provided at a position that can be viewed by a customer who operates the trading device.
A first management means for managing the correspondence between the customer attribute registered in the customer management means, the summary advertisement, and the detailed advertisement including more detailed information than the summary advertisement.
Upon receiving the customer attribute of the customer operating the transaction apparatus, the extracting detailed advertisement associated with the customer attributes, extracted the detailed overview advertisement output to the first output means of the ads received The detailed advertisement output means for outputting the detailed advertisement associated with the second output means is provided.
Advertising device. It is provided in a first output means that is provided at a position that can be viewed by a plurality of people staying in the store and outputs a summary advertisement including a summary of the information provided by the store, and a trading device installed in the store. A computer connected to a second output means provided at a position that can be viewed by a customer who operates the trading device.
It manages the correspondence between the customer attributes registered in the customer management means for managing customer information, the summary advertisement, and the detailed advertisement including more detailed information than the summary advertisement.
Upon receiving the customer attribute of the customer operating the transaction apparatus, the extracting detailed advertisement associated with the customer attributes, extracted the detailed overview advertisement output to the first output means of the ads received The detailed advertisement associated with is output to the second output means.
How to serve ads. It is provided in a first output means that is provided at a position that can be viewed by a plurality of people staying in the store and outputs a summary advertisement including a summary of the information provided by the store, and a trading device installed in the store. To a computer connected to a second output means provided at a position that can be viewed by a customer who operates the trading device.
The customer attribute registered in the customer management means for managing customer information, and the correspondence between the summary advertisement and the detailed advertisement including more detailed information than the summary advertisement are managed.
Upon receiving the customer attribute of the customer operating the transaction apparatus, the extracting detailed advertisement associated with the customer attributes, extracted the detailed overview advertisement output to the first output means of the ads received details advertisement associated with is output to the second output means,
Advertising program.

Images