JP6679214B2 - Audience rating analysis device, audience rating analysis system, audience rating analysis method, and audience rating analysis program - Google Patents

Description

  The present invention relates to an audience rating analysis device, an audience rating analysis system, an audience rating analysis method, and an audience rating analysis program that can analyze the audience rating of a television broadcast in detail.

  Currently, the audience rating in television broadcasting is investigated in time series for each television program of each television station, and various information can be obtained by analyzing the audience rating. The following techniques are available for analyzing audience ratings.

  Patent Document 1 describes a technique for analyzing a commercial (CM) broadcast on a television. That is, in Patent Document 1, after the audience rating data for each broadcasting station and the CM video data are input, the user selects the condition of the CM to be analyzed, and acquires the data that matches the condition from the input data. -The one that terminates the program after calculating the yield rate for each CM to be analyzed and analyzed is described. According to this technology, the obtained CM audience rating analysis data, the audience rating immediately before the CM opportunity to be analyzed (or the average audience rating of the program in which the CM is broadcast), the CM broadcast audience rating, and the broadcast at another broadcasting station. The situation can be associated and understood.

Further, Patent Document 2 describes a personal audience rating analysis system that analyzes audience ratings such as average audience rating analysis, inflow / outflow distribution analysis, and personal information display analysis based on individual audience rating data. . That is, in Patent Document 2, a personal viewing data file in which personal viewing data whose key is a sample number and a personal number is stored on an audience rating database server and personal attribute information whose key is a sample number and a personal number are used. The individual sample data file storing the individual sample data, the broadcast program time table file storing the time table of the broadcast program, and the CM broadcast data file storing the CM broadcast data are provided. The audience rating, the inflow / outflow of the reference broadcasting station, and the number of times of viewing the designated program are analyzed. In addition, a personal chart of audience rating is created to analyze individual programs and tastes of broadcasting stations.
JP 2001-352308 A JP, 2003-189332, A

  However, the conventional audience rating analysis technique has a problem that the analysis target is only the audience rating data, and the analysis cannot be performed in association with the content of the actually broadcast television program. That is, how the content of the TV program actually broadcast affects the audience rating, or how the content of the TV program broadcast at another station at the same time affects the audience rating. It is not easy to analyze what is happening.

  Therefore, the present invention provides a viewer rating analysis server, a viewer rating analysis system, and a viewer that can easily analyze in time series how the contents of a broadcasted own program and the contents of other programs affect the viewer rating. The purpose is to provide a rate analysis method.

The invention of claim 1 for solving the above-mentioned problems is an audience rating analysis apparatus for displaying designated audience rating data in a time range designated on the basis of the acquired audience rating data of a video program on an image display device. And is connected to a video database that stores video data of video programs broadcasted on a plurality of channels over a predetermined period in the past and sends out video data of a specified video program. Means for setting a time range, means for acquiring the video data broadcast on the specified channel in the specified time range from the video database, and the audience rating of the channel in the specified time range. Based on the data, the image display device displays an audience rating graph showing a change in the audience rating of the channel. Means for generating rough drawing data,
Means for generating display video data for displaying a reproduced video on the image display device based on the video data acquired from the video database, and the generated display video data and the audience rating graph drawing data. In order to display the reproduced video and the rating graph at the same time of each selected channel on one screen of the image display device based on the above , the minute designation immediately before, the minute head designation and the minute designation immediately after are performed. Means for displaying the minute-by-minute feed designating section on the screen, means for designating a desired time and a desired channel based on the audience rating graph displayed on the screen, and the designated time from the video database. and means for acquiring image data of a desired program of a desired channel in the partial specification of the immediately preceding, the amount of head specified or the straight By specifying the minutes, the playback video and the viewer rating graph are displayed at the start of measurement one minute before the time at which the viewer rating currently displayed is measured, and at the time at which the viewer rating currently displayed is measured. It is characterized in that it is moved at the start of or at the start of measurement one minute after the time at which the audience rating currently displayed is measured .

  According to the audience rating analysis device of claim 1, the viewer rating graph drawing data in the designated time range and the display video data of the video data obtained from the video database are generated, and the designated time range is generated. It is possible to display the audience rating graph of the designated channel and the reproduced video of the designated channel on the image display device. Accordingly, it is possible to easily analyze the audience rating by simultaneously referring to the audience rating graph and the reproduced video.

According to a second aspect of the present invention, in the audience rating analyzing apparatus according to the first aspect, the reproduced images of each of the channels displayed on the image display device are the reproduced images of a plurality of designated channels at the same time. It is characterized by
According to the audience rating analyzing device of the second aspect, it is possible to simultaneously display the reproduced images of a plurality of channels on the image display device. Therefore, the contents of the images of a plurality of channels can be grasped at once, and the relation between the variation of the audience rating displayed in the audience rating graph and the broadcast video can be easily grasped.

Similarly, the invention of claim 3 is the audience rating analyzer according to claim 1 or 2, further comprising input means for designating a desired time from the time axis of the displayed audience rating graph. The reproduced video of each of the channels is displayed.
According to the audience rating analysis device of the third aspect, it is possible to easily designate the time from the time axis of the audience rating graph and display the video at the designated time. Therefore, the video of each channel at the time when the audience rating changes can be observed at the same time with reference to the audience rating graph, and the relationship between the variation of the audience rating and the change in the content of the image can be easily analyzed.

Similarly, in the invention of claim 4, in the audience rating analyzer according to any one of claims 1 to 3, the audience rating data of the same program of the same channel broadcast on different days is extracted and acquired. And means for extracting and acquiring the video data in the time range specified for the same program on the same channel broadcast on different days from the video database.
According to the audience rating analysis device of claim 4, the audience rating of each program, which is generated from viewer rating data of a so-called band program which is the same program of the same channel broadcast on different days, can be calculated over time. It is possible to display the band program audience rating graphs that are displayed at the same time and the playback video in the specified time range for the same program on the same channel that is broadcast on different days. Therefore, it is possible to easily analyze the audience rating of the same-channel band program broadcast on different days.

Similarly, in the invention of claim 5, in the audience rating analyzing apparatus according to any one of claims 1 to 4, the time and the time when the audience rating becomes the maximum and the minimum in the designated time range of the designated channel. Means for detecting time from the audience data, means for displaying the coordinate position of the detected time in the audience graph displayed on the image display device, and time at the time detected from the acquired video data And means for generating video data for displaying the reproduced video.
According to the audience rating analysis device of the fifth aspect, it is possible to easily detect the time at which the audience rating becomes maximum or minimum and display the reproduced video at that time. Therefore, the cause of the change in the audience rating can be analyzed in detail.

Similarly, the invention of claim 6 is, in the audience rating analysis device according to any one of claims 1 to 5, connected to a metadata database storing metadata that is detailed information about a program of a television broadcast, and acquired. The displayed metadata is displayed on the image display device.
According to the audience rating analysis device of the sixth aspect, the metadata can be displayed on the image display device. Therefore, the audience rating can be analyzed in more detail by referring to the metadata.

Similarly, the invention of claim 7 accumulates the video data of the video program broadcast on a plurality of channels over a predetermined period in the past, with the audience rating analyzing device according to any one of claims 1 to 6, A video database for transmitting video data of a specified video program, and means for providing the viewership data of a specified channel in a specified time range based on the viewership data of the video program over time. Is an audience rating analysis system.
According to the audience rating analysis system of the seventh aspect, it is possible to simultaneously display the audience rating graph in the designated time range and the reproduced image of the television image broadcast on the designated channel. Therefore, the audience rating can be easily analyzed. Further, it is possible to easily analyze in time series how the contents of the own program and the contents of other programs affect the audience rating.

Similarly, the invention of claim 8 is a viewer rating analysis method for displaying desired viewer rating data in a time range designated on the basis of the viewer rating data of a video program that has been broadcast in the past. A step of receiving a time range and the specified channel; a step of acquiring video data of the specified channel in the specified time range; and an audience rating including the time range designated from the audience rating data. The step of generating a graph, the acquired video data of the channel and the audience rating graph are displayed simultaneously, and the minute feed specifying unit for specifying the minute immediately before, the head of the minute and the minute immediately after is specified. and displaying on the screen, the scan specifying a desired channel and a desired time based on the audience rating graph displayed on the screen And-up, acquiring image data of a desired program of a desired channel in the specified time from the video database, comprising a partial specification of the immediately preceding partial specification immediately the portion of the head specified or the The display of the playback video and the audience rating graph is started at 1 minute before the time at which the currently displayed audience rating is measured, and at the start of the minute at the currently measured audience rating. Alternatively , the audience rating analysis method is characterized in that it is moved at the start of measurement one minute after the time at which the audience rating currently displayed is measured .
According to the audience rating analysis method of the eighth aspect, it is possible to simultaneously display the audience rating graph in the designated time range and the reproduced image of the television image broadcast on the designated channel. Therefore, the audience rating can be easily analyzed. Further, it is possible to easily analyze in time series how the contents of the own program and the contents of other programs affect the audience rating.

According to the invention of claim 9, when displaying desired audience rating data in a time range designated based on a request from audience rating data of a video program broadcast in the past, Receiving the designated channel, obtaining video data of the designated channel in the designated time range, and generating an audience rating graph including the designated time range from the audience rating data Step, and simultaneously display the acquired video data of the channel and the audience rating graph, and display a minute feed specifying section for specifying the immediately preceding minute, the head of the minute, and the minute immediately after that on the screen. the method comprising the steps of: specifying a desired channel and a desired time based on the audience rating graph displayed on the screen And a step of acquiring image data of a desired program of a desired channel in the specified time from the video database, partial specification of the immediately preceding, the partial specification immediately the portion of the head specified or the, the reproduction The video and the viewer rating graph are displayed at the start of measurement one minute before the time at which the viewer rating currently displayed is measured, at the start of the minute of the time at which the viewer rating currently displayed is measured, or at present. The program for analyzing audience rating is characterized by causing a computer to execute a process of moving the audience rating at the start of measurement one minute after the time when the audience rating is measured .
According to the audience rating analysis program of the ninth aspect, the computer can simultaneously display the audience rating graph in the designated time range and the reproduced video of the television image broadcast on the designated channel. Therefore, it is possible to easily analyze the audience rating with a computer. Further, it is possible to easily analyze in time series how the contents of the own program and the contents of other programs affect the audience rating.

According to the present invention, it is possible to simultaneously display, on the image display device, the audience rating graph relating to the self-other program and the reproduced video of the broadcasted program, so that it is possible to determine in chronological manner how the content of the program affects the audience rating. Easy to analyze.
Further, the present invention comprises means and steps for displaying on the screen a minute-by-minute feed designating section for designating the minute just before, the head of the minute, and the minute immediately after. , The playback video and the viewer rating graph are displayed at the beginning of the measurement one minute before the time at which the viewer rating currently displayed is measured, by designating the head of the minute or the minute immediately after. By moving the viewer rating at the start of the minute of the time when the viewer rating is measured or at the start of the measurement one minute after the time when the currently displayed viewer rating is measured, the viewer rating analysis can be performed in units of minutes.

It is a schematic diagram which shows the structure of the audience rating analysis system which concerns on embodiment of this invention. It is a block diagram which shows the hardware constitutions of the audience rating analyzer which concerns on the same embodiment. It is a block diagram showing functional composition of an audience rating analysis device concerning the embodiment. It is a block diagram which shows an example of the video database used for the audience rating analysis system which concerns on the same embodiment. It is a flowchart which shows the flow of a process in the audience rating analysis system which concerns on the same embodiment. It is a schematic diagram which shows the example of a display of the display in the audience rating analyzer which concerns on embodiment. It is a figure which shows the program list | wrist of a display screen. It is a figure which shows the audience rating graph of a display screen. It is a figure which shows the reproduction | regeneration video of a display screen. It is a figure which shows the peak bottom finder of a display screen, and a status bar.

  Hereinafter, an audience rating analysis device, an audience rating analysis system, an audience rating analysis method, and a program according to an embodiment for carrying out the present invention will be described.

  First, the overall configuration of the audience rating analysis system 100 according to the embodiment of the present invention will be described. FIG. 1 is a schematic diagram showing an audience rating analysis system according to an embodiment of the present invention. The audience rating analysis system 100 according to the embodiment of the present invention includes an audience rating analyzer 200, a video database 600, and an audience rating database 700.

  The audience rating analysis device 200 is configured by a computer and is connected to the video database 600 via a LAN (Local Area Network). Further, the audience rating analysis device 200 is connected to the audience rating database 700 and the metadata database 800 via the Internet 900. The audience rating analyzing apparatus 200 may be connected to the video database 600, the audience rating database 700, and the metadata database 800 via a LAN or the Internet.

  The video database 600 stores video data, audio data (hereinafter, video data and audio data are collectively referred to as video data) of each channel over a predetermined period in the past, and title data such as a program name, start time, and end time. The desired video data and title data can be transmitted. The audience rating database 700 is operated by, for example, an audience rating survey company, and stores the audience rating data of a plurality of channels over time for a predetermined period. The audience rating database 700 provides the audience rating surveyed for each program of each broadcasting station via the Internet 900. Further, the metadata database 800 stores various information (metadata) regarding each program. The metadata database 800 is operated by a metadata provider. Here, the metadata is information created by a provider for each program, and includes the broadcast date, day of the week, station name, classification, summary of program content, headline, program start time, program end time, performer. Including various information such as a corner name and genre. Such metadata cannot be acquired from the audience rating database 700 and the video database 600.

  The audience rating analysis apparatus 200 acquires, from the video database 600, drawing data of an audience rating graph based on the audience rating data of the relevant time range acquired from the audience rating database 700, according to a request from the operator including designation of the time range. The reproduced video in the time range is displayed on the display which is the image display device of the audience rating analysis device 200. As a result, as shown in FIG. 6, in the display area 500 of the display 450 of the audience rating analysis apparatus 200, the program list 510 showing the displayed channel and the audience rating showing the change in the audience rating of each channel by a broken line. A graph 520 and a reproduced video area 530 for each channel are displayed. In the reproduced image area 530, the channel images 531 to 536 broadcast at the same time on each channel are reduced and displayed. With this display area 500, it is possible to analyze the audience rating while confirming the content of the program in the reproduced video area 530.

  The audience rating analyzer 200 will be described below. FIG. 2 is a block diagram showing a hardware configuration of the audience rating analysis device according to the embodiment. The audience rating analysis device 200 includes a CPU (Central Processing Unit) 210, a RAM (Random Access Memory) 220, a ROM (Read Only Memory) 230, a HDD (Hard Disc Drive) 240, a communication control device 250 with the Internet 900, and an input interface 260. , An output interface 270, and a LAN communication control device 280. The audience rating analyzing apparatus 200 is composed of, for example, a notebook computer, and functions as the audience rating analyzing apparatus by executing the audience rating analyzing program according to the present invention in the CPU 210.

  Input means 261 such as a keyboard and a mouse is connected to the input interface 260. From the input unit 261, a display channel, a time range designation, and other instructions from the operator are input. The output interface 270 is connected to output means 271 such as a display and a speaker. The display area 500 is displayed on the display of the output means 271, and the audio of the reproduced video of the selected channel is output from the speaker.

  The communication control device 250 is connected to the audience rating database 700 via the Internet 900, and the audience rating data for each time of the surveyed audience of each channel is acquired. A metadata database 800 is connected to the communication control device 250, and the metadata of the program is acquired. Further, the communication control device 280 is connected to the video database 600 via the LAN, and the video data of the designated channel in the designated time range is acquired.

  Next, the function of the audience rating analysis device 200 will be described. FIG. 3 is a block diagram showing a functional configuration of the audience rating analysis device according to the embodiment. The audience rating analysis device 200 includes a control section 310, a video database connection section 320, an audience rating database connection section 330, an audience rating data storage section 340, an analysis target range acceptance section 350, an audience rating data extraction section 360, and an audience rating graph generation section. 370, video data acquisition unit 380, display video data generation unit 390, display video data storage unit 400, condition search unit 410, band program designation unit 420, peak bottom designation unit 430, display setting unit 440, and image display device. A display 450, a metadata acquisition unit 460, and a metadata storage unit 470 are provided.

  The control unit 310 controls the entire audience rating analysis device 200. The video database connection unit 320 controls communication with the video database 600. That is, in addition to transmitting the required target range (time range, target channel) to the video database 600, the video data transmitted from the video database 600 is received. The audience rating database connection unit 330 controls communication with the audience rating database 700. That is, the rating data of the designated channel in the designated range is acquired from the rating database 700.

  The audience rating data storage unit 340 stores the audience rating data of each channel acquired from the audience rating database 700 over a certain period. The audience rating data can be obtained from the audience rating database 700 via the Internet 900, or from a recording medium such as a CD-ROM (Compact Disc Read Only Memory) or a USB (Universal Serial Bus) flash memory. . Here, the audience rating data is recorded for each predetermined unit time (for example, 1 minute) for a predetermined channel (for example, the first channel to the sixth channel of the terrestrial digital broadcasting) for a certain period, for example, one week. In addition, the audience ratings, audience targets, that is, simultaneous audience numbers, ages, sexes, and audience ratings for each group are also stored. The designated time, group, etc. can be changed as appropriate from the display area 500.

  The analysis target range receiving unit 350 stores the designation of the time range from the input unit 261 and the designation of the required channel. The time can be specified by specifying the input area of the display area 500 or the time axis in the audience rating graph 520. The audience rating data extraction unit 360 extracts the relevant audience rating data from the audience rating data storage unit 340 based on the time range stored by the analysis target range acceptance unit 350 and the designated channel.

  The audience rating graph generation unit 370 generates drawing data of the audience rating graph 520 to be displayed on the display that is the output unit 271 based on the audience rating data extracted by the analysis target range acceptance unit 350. As the drawing data, the audience rating of each channel for each time can be summarized in a table format. As shown in FIG. 7, in the audience rating graph 520, the horizontal axis is the time axis, and the vertical axis is a line graph showing the audience rating. The line showing the audience rating of a plurality of channels can be distinguished by changing the color or the like. Is displayed in.

  The video data acquisition unit 380 acquires video data from the video database 600 based on the time range and the designated channel stored in the analysis target range reception unit 350. The display video data generation unit 390 converts the video data from the video database 600 into display video data to be displayed in the playback video area 530 of the display area 500. The display video data storage unit 400 stores the display video data. In the display area 500 of the display, the images of the respective channels are displayed as channel images 531 to 536 at an arbitrary frame rate in a state of being reduced from the screen displayed by the acquired image data. The display video data storage unit 400 performs a process of generating display video data necessary for this display.

  The condition search unit 410 receives the audience rating data and the image data from the audience rating data storage unit 340 and the display image data storage unit 400 based on the channel and the time range specified in the analysis target range acceptance unit 350 and other conditions. Search for and get. The audience rating graph generation unit 370 generates drawing data of the audience rating graph based on the audience rating data. Similarly, the display video data is stored in the display video data storage unit 400 based on the acquired video data.

  The band program designating section 420 designates the same program of the same channel broadcast on different days, that is, a band program. Thereby, the audience rating graph generation unit 370 acquires the audience rating data at each time on each day for the designated band program from the audience rating data storage unit 340 and generates the audience rating graph drawing data in the audience rating graph generation unit 370. Let Further, the band program designation unit 420 acquires the video data of the band program from the video database 600, converts it into the video data for reproduction by the display video data generation unit 390, and stores it in the display video data storage unit 400. From this, the viewing rate of each day is displayed as a graph in the display area 500 of the display as the viewing rate graph 520 of the band program, and the playback video of each day is displayed in the playback video area 530.

  The peak / bottom designating unit 430 indicates the time at which the audience rating displayed on the audience rating graph 520 reaches a maximum (peak) and a minimum (bottom) within the designated time range of the designated channel. To detect from. In addition, the peak / bottom designation unit 430 causes the reproduced image at the detected peak and bottom to be displayed in the reproduced image area 530.

  The display setting unit 440 changes the display state of the display area 500, for example, sets the number of display channels of the reproduced video area 530 to an arbitrary number of 1 to 6 or more (for example, 9), size, and display rate. Further, the display positions of the program list 510, the audience rating graph 520, and the reproduced video area 530 can be changed. The display 450 is, for example, a liquid crystal display, and the display area 500 is displayed.

  The metadata acquisition unit 460 acquires metadata from the metadata database 800. The acquired metadata is stored in the metadata storage unit 470.

  Next, the video database 600 will be described. FIG. 4 is a block diagram showing an example of a video database used in the audience rating analysis system according to the embodiment. The video database 600 stores video data for a predetermined TV channel, for example, a desired channel of terrestrial broadcasting, BS broadcasting, or CS broadcasting for a specified period. The video database 600 outputs the video data according to the request of the audience rating analysis device 200. By specifying the time and channel, it is possible to output the video data of the channel at any time.

  The video database 600 is configured by a computer, and by executing a program, the functions of the following units are realized, and the audience rating analysis system 100 as a whole executes the audience rating analysis method according to the embodiment.

  As shown in FIG. 4, the video database 600 includes a control unit 610, a video acquisition unit 620, a video storage unit 630, a video extraction unit 640, a transmission video storage unit 650, an image data transmission unit 660, and a communication control unit 670. The control unit 610 controls the entire video database 600. The video acquisition unit 620 includes a TV tuner and the like, and acquires broadcast TV video and metadata. The channels to be collected are set as needed.

  The video storage unit 630 stores the video data acquired by the video acquisition unit 620. The image acquisition unit 620 is composed of a large-capacity storage medium. The video extraction unit 640 collects video data and metadata in a target time range from the video acquisition unit 620 and the video storage unit 630 based on a request from the audience rating analysis device 200. This video data is sent from the video storage unit 630 to the audience rating analysis device 200 via the communication control unit 670.

  With the above-described configuration, in the audience rating analysis system 100, in the audience rating analysis apparatus 200, in the display area 500 of the display 450, the audience rating graph 520 shown in FIG. The image is displayed. Further, a hair cursor 521 that moves over time is displayed on the audience rating graph 520, and the reproduced video image of each channel at the time displayed by the hair cursor 521 is displayed in the reproduced video area 530.

  Further, in the audience rating analysis device 200 according to the present embodiment, by designating the coordinate position on the time axis of the audience rating graph 520 with the hair cursor 521, it is possible to designate any time within the designated time. It is extracted from the display video data storage unit 400 at the extracted time and displayed in the playback video area 530 of the display area 500.

  Next, the processing in the audience rating analysis system 100 will be described. FIG. 7 is a flowchart showing the flow of processing in the audience rating analysis system according to the same embodiment.

  First, in the initial state, an initial screen is displayed on the display 450 of the audience rating analysis device 200 (step SA1). On the other hand, in the video database 600, the video data is stored in the video acquisition unit 620 (step SB1), and the metadata is stored in the metadata database 800 (step SC1).

  In this state, the specified time range and the target channel are input to the analysis target range receiving unit 350 as the target range for which the audience rating is analyzed from the initial screen of the audience rating analysis device 200 (step SA2). Note that the designated range can be set in detail such as the age group of viewers and the number of viewers. As a result, the audience rating analysis apparatus 200 acquires the audience rating data of the target range from the audience rating database 700 via the audience rating database connection unit 330 and stores it in the audience rating data storage unit 340 (step SA3). Also, the target range is sent from the audience rating analysis device 200 to the video database 600 and the metadata database 800 (step SA4), the video database 600 acquires the target range (step SB2), and extracts the video data of the target range. To obtain (step SB3). Similarly, the metadata database 800 acquires the metadata of the target range (step SC2) and extracts and acquires the metadata of the target range (step SC3).

  On the other hand, in the audience rating analysis device 200, the audience rating data extraction unit 360 extracts and acquires the audience rating data in the specified range and stores it in the audience rating data storage unit 340 (step SA5). Then, the audience rating graph generation unit 370 generates drawing data for drawing the audience rating graph based on the extracted audience rating data (step SA7).

  Then, the audience rating analysis device 200 displays the audience rating graph 520 in the display area 500 of the display 450 (step SA9). On the other hand, the video database 600 sends the extracted video data of each channel (step SB4). Similarly, the metadata is transmitted from the metadata database 800 (step SC4). The audience rating analyzer 200 acquires the video data and metadata of each channel (step SA10), and converts them into display video data to be displayed in the playback video area 530 of the display area 500 in the display video data storage section 400. Then, it is stored in the display video data storage unit 400.

  Based on these data, the audience rating analysis apparatus 200 displays the audience rating graph 520 in the display area 500 of the display 450 and the channel images 531 to 536 in the reproduced image area 530 (step SA11). As a result, the audience rating graph 520 and the playback video area 530 are displayed in the display area 500, and the hair cursor 521 in the playback video area 530 moves along with the transition of the playback video area 530 with the passage of time.

  In the audience rating analysis device 200 according to the present embodiment, when the slider 570 for moving the hair cursor 521 is moved with the mouse, the channel images 531 to 536 in the reproduction image area 530 also display the image at the time designated by the hair cursor. . The frame rate of the displayed image may be coarser than the actual image so that the image can be confirmed, and may be a still image, for example. The frame rate is set by the display setting unit 440 of the audience rating analysis device 200.

  Next, the display area 500 of the display 450 in the audience rating analysis device 200 will be described. FIG. 6 is a schematic diagram showing a display example of a display in the audience rating analysis device according to the embodiment. Further, FIG. 7 is a diagram showing a viewer rating graph on the display screen, FIG. 8 is a diagram showing a program list on the display screen, FIG. 9 is a diagram showing reproduced video on the display screen, and FIG. 10 is a peak bottom finder on the display screen. It is a figure which shows a status bar.

  In this example, in the display area 500, a program list 510, an audience rating graph 520, a playback video area 530, a peak bottom finder 540 which is a peak bottom designating section, a minute increment designating section 550, a display operating section 560, and a hair cursor 521. A slider 570 and a slider 580 for designating the time of the reproduced video area 530 are displayed. Further, in the display area 500, a file operation button 501, a display setting button 502, a tool button 503, an audio mute button 504, and an end button 505 are displayed. In the present embodiment, the audio of the channel selected by specifying the channel images 531 to 536 in the reproduction image area 530 with the mouse is reproduced.

  In the program list 510, as shown in FIG. 7, the viewer rating graph 520 currently displayed and the channel of the reproduced video area 530 are displayed. In the first column of the program list 510, the recording date of the reproduced video, the start time, the end time, and the display time are displayed. In the following columns, the program start time, end time, channel name, program name or corner name, and average audience rating (Avr) are displayed. This table is created from the metadata obtained from the metadata database 800 and the audience rating data obtained from the audience rating database 700. In addition, in FIG. 6, since the channel image 533 of the third channel is selected, the line displaying the third channel is reversed.

  On the left side of the program list 510, buttons for “single station”, “search”, and “other days” are arranged. If "single station" is selected, programs on a single channel are displayed in chronological order. If "Search" is selected, the program can be searched. Further, when "other day" is selected, the band program specifying unit 420 can display the audience rating and the reproduced video of the selected program on another day. By selecting "other days", it is possible to easily analyze the audience ratings of the same channel band programs broadcast on different days.

  As shown in FIG. 8, in the audience rating graph 520, the audience rating of each station at the designated time on the designated day is displayed as a line graph. The display time of the hair cursor 521 is displayed next to the hair cursor 521. The hair cursor 521 can be moved by operating the slider 570 with a mouse.

  Further, in this example, the upper limit value on the vertical axis of the graph is automatic. This designation can be changed. In addition, the viewing area is Kanto, and the audience target (by age, household, single person, etc.) is household. The designation of this target can be changed according to age, single person, or the like. Further, the enlarged display of the graph can be performed by operating the mouse wheel at a place other than the marker on the graph.

  FIG. 9 is a diagram showing a reproduced image on the display screen. In the audience rating analysis device 200 according to the present embodiment, six channel images 531 to 536 are displayed in the reproduced image area 530 of the display. This number can be changed, for example, from 1 screen to 9 screens by the screen number designation button 561 of the display operation unit 560. Each channel image 531 to 536 displays the items shown in FIG. In this example, the fourth channel is displayed. The channel image 534 is divided into an audience rating display area 534A, a broadcast station name and broadcast date / time display area 534B, an audience rating setting button 534C, a snapshot button 534D, a program name display area 534E, and a program image display area 534F. It is displayed. By setting the audience rating setting button 534C, it is possible to change the subject of survey of the audience rating displayed in the audience rating display area 534A. For example, it can be changed to an individual, a household, a single person, or the like. Also, by operating the snapshot button 534D, a still image in the program video display area 534F can be acquired.

The peak / bottom finder 540, which is a peak / bottom designating unit, includes a designated program setting unit 541, a peak operating unit 542, and a bottom designating unit 543, as shown in FIG.
The peak-bottom finder 540 can successively search for the maximum (peak) and minimum (bottom) of the audience rating of the target set by the designated program setting unit 541. The designated program setting section 541 selects designation of a program, designation of a broadcasting station, and designation of all stations. By designating one of the two arrows of the peak operating unit 542, it is possible to sequentially detect the next or previous peak of the selected program. Similarly, the bottom designation unit 543 can sequentially detect the next or previous bottom of the selected program.

  As shown in FIG. 10B, the minute feed specifying unit 550 includes a minute specifying unit 551 immediately before, a minute specifying unit 552, and a minute specifying unit 553 immediately after. Since the normal audience rating is measured in units of minutes, the minute designating unit 551 immediately before is selected and moved at the start of measurement one minute before the time at which the currently displayed audience rating is measured. Similarly, the minute head designating section 552 is selected and moved at the start of the minute of the time when the audience rating currently displayed is measured. Further, the minute designating unit 553 immediately after is selected and moved at the start of measurement one minute after the time at which the audience rating currently displayed is measured. As a result, it becomes possible to analyze the audience rating on a minute-by-minute basis.

  As shown in FIG. 10C, the display operation unit 560 has a channel image screen number designation button 561, a program name / corner name setting button 562, a start button 563, a pause button 564, a stop button 565, and a reproduction speed ratio. A designation button 566 and a video database address display 567 are provided. By operating the screen number designation button 561, it is possible to select a screen number of 1 to 6 or more. Further, by operating the program name / corner name setting button 562, the program name displayed in the program list 510 and the playback video area 530 (for example, the display of “AAAA” of the channel video 531) is changed to the program name or the program name. Can be changed to a corner name. As a result, it is possible to know in more detail what the displayed video is like. Furthermore, the start button 563, the pause button 564, and the stop button 565 can be used to start, pause, and stop the channel images 531 to 536 in the reproduction image area 530. By operating the reproduction speed magnification designation button 566, it is possible to reproduce a still image, 1 × speed, ..., 10 × speed ,.

  Further, in the audience rating analysis device 200 according to the present embodiment, for example, by designating time and point values of the audience rating, a program in which the number of points designated at a particular time is increased or decreased is searched and displayed. You can In addition, the audience rating analysis device 200 can set a value of the audience rating and search for programs below this value and programs above this value. This processing can be realized by operating the search function by operating the tool button 503 and performing a condition search by the condition search unit 410. By these processes, the cause of the change in the audience rating can be analyzed more accurately.

  As described above, according to the audience rating analysis system according to the present embodiment, more detailed analysis of the audience rating can be easily performed. That is, in the audience rating analysis system according to the present embodiment, it is possible to confirm the trend of the audience rating at the specified time, the broadcasted television image, and associate the change of the program content with the passage of time with the conversion of the audience rating. I can analyze.

  In the above embodiment, as the audience rating data to be analyzed, the case where the audience who is watching the television broadcast in real time has been described as an example, but the present invention, as the audience rating data, It can also be applied to other aspects. That is, it is possible to support audience rating data for time-shifted viewing, which is performed after recording, and viewing by a device (for example, a computer or a smartphone) other than the television receiver. Further, in addition to television broadcasting, the same can be applied to audience rating data for moving images distributed on the Internet. According to the present invention, such an audience rating can be displayed in a graph on the time axis, and a playback screen corresponding to the time axis can be displayed, and the same analysis can be performed.

  Since the audience rating analysis device, the audience rating analysis system, the audience rating analysis method, and the audience rating analysis program according to the present invention can analyze the audience rating and the content of the broadcast video in detail and easily, the television broadcasting industry , TV program work, video distribution industry, video production industry may be used.

100: audience rating analysis system 200: audience rating analyzer 210: CPU
220: RAM
230: ROM
240: HDD
250: Communication control device 260: Input interface 261: Input means (keyboard, mouse)
270: Output interface 271: Output means (display, speaker)
280: communication control device 310: control unit 320: video database connection unit 330: audience rating database connection unit 340: audience rating data storage unit 350: analysis target range acceptance unit 360: audience rating data extraction unit 370: audience rating graph generation unit 380: video data acquisition unit 390: display video data generation unit 400: display video data storage unit 410: condition search unit 420: band program designation unit 430: peak bottom designation unit 440: display setting unit 450: display 460: meta Data acquisition unit 470: Metadata storage unit 500: Display area 501: File operation button 502: Display setting button 503: Tool button 504: Audio mute button 505: End button 510: Program list 520: Audience rating graph 521: Hair cursor 530 : Playback video area 531 to 536: Channel Image 534A: Audience rating display area 534B: Broadcast station name and broadcast date display area 534C: Audience rating setting button 534D: Snapshot button 534E: Program name display area 534F: Program video display area 540: Peak bottom finder (peak) Bottom designation part)
541: Designated program setting unit 542: Peak operation unit 543: Bottom designation unit 550: Minute feed setting unit 551: Minute designation unit 552 immediately before: Minute designation unit 553: Minute designation unit 560 immediately after: Display operation unit 561: Designation button 562: Program name setting button 563: Start button 564: Pause button 565: Stop button 566: Playback speed magnification designation button 567: Address display 570: Slider 580: Slider 600: Video database 610: Control unit 620: Video acquisition Unit 630: Video storage unit 640: Video extraction unit 650: Transmission video storage unit 660: Image data transmission unit 670: Communication control unit 700: Audience rating database 800: Metadata database 900: Internet

Claims (9)

A viewer rating analysis device for displaying the specified viewer rating data in a time range specified on the basis of the acquired viewer rating data of the video program on an image display device,
Connected to a video database that stores video data of video programs broadcast on multiple channels over a predetermined period in the past and sends out video data of specified video programs,
Means for setting one or more channels and a specified time range;
Means for acquiring from the video database the video data broadcast on the specified channel in the specified time range;
Means for generating audience rating graph drawing data for displaying an audience rating graph showing a change in the audience rating of the channel on the image display device based on the audience rating data of the channel in the designated time range;
Means for generating display video data for displaying a reproduced video on the image display device based on the video data acquired from the video database;
Based on the generated display video data and the audience rating graph drawing data, the reproduced video and the audience rating graph at the same time of each selected channel are displayed on one screen of the image display device , and A means for displaying a minute feed specifying section on the screen for performing minute designation, minute head designation, and minute designation immediately after ,
Means for designating a desired time and a desired channel based on the audience rating graph displayed on the screen,
Means for acquiring video data of a desired program on a desired channel at the specified time from the video database,
At the start of measurement one minute before the time at which the currently displayed audience rating is measured by displaying the playback image and the audience rating graph by the minute designation immediately before, the head designation for the minute, or the minute designation immediately after. An audience rating analysis device, which is moved at the start of the minute of the time at which the audience rating currently displayed is measured or at the start of measurement one minute after the time at which the audience rating currently displayed is measured .   2. The audience rating analyzer according to claim 1, wherein the reproduced images of the respective channels displayed on the image display device are the reproduced images of the plurality of designated channels simultaneously displayed. An input means for designating a desired time from the time axis of the displayed audience rating graph,
The audience rating analysis device according to claim 1 or 2, wherein a playback image of each channel at a designated time is displayed. Means for extracting and acquiring the audience rating data for the same program on the same channel broadcast on different days;
Means for extracting and acquiring the video data in the time range specified for the same program on the same channel broadcast on different days from the video database;
The audience rating analyzer according to any one of claims 1 to 3, further comprising: Means for detecting, from the audience rating data, the time at which the audience rating becomes maximum and the time at which it becomes minimum in the designated time range of the designated channel;
A means for displaying the coordinate position of the time detected in the audience rating graph displayed on the image display device;
Means for generating video data for displaying a playback video at a time detected from the acquired video data;
The audience rating analyzer according to any one of claims 1 to 4, further comprising:   6. A metadata database that stores metadata that is detailed information about television broadcast programs, and displays the obtained metadata on the image display device, according to any one of claims 1 to 5. The audience rating analyzer described. An audience rating analysis device according to any one of claims 1 to 6,
A video database that stores video data of video programs broadcast on a plurality of channels over a predetermined period in the past and sends out video data of a specified video program,
Means for providing audience rating data of a designated channel in a designated time range based on the audience rating data of the video program over time;
An audience rating analysis system comprising: A viewer rating analysis method for displaying desired viewer rating data in a time range specified on the basis of a viewer rating data of a video program broadcast in the past,
Accepting a specified time range and the specified channel,
Acquiring video data of the specified channel in the specified time range;
Generating an audience rating graph including the time range specified from the audience rating data;
A step of displaying the acquired video data of the channel and the audience rating graph at the same time, and displaying the minute feed specifying unit for specifying the minute before, the head of the minute, and the minute immediately after, on the screen ,
Specifying a desired time and a desired channel based on the audience rating graph displayed on the screen,
Acquiring video data of a desired program of a desired channel at the specified time from the video database,
At the start of measurement one minute before the time at which the currently displayed audience rating is measured by displaying the playback image and the audience rating graph by the minute designation immediately before, the head designation for the minute, or the minute designation immediately after. A method for analyzing audience rating, characterized in that the audience rating is moved at the start of the minute of the time at which the audience rating currently displayed is measured or at the start of measurement one minute after the time at which the audience rating currently displayed is measured . When displaying the desired audience rating data in the time range specified based on the request from the audience rating data of the video programs that have been broadcast in the past,
Accepting a specified time range and the specified channel,
Acquiring video data of the specified channel in the specified time range;
Generating an audience rating graph including the time range specified from the audience rating data;
A step of displaying the acquired video data of the channel and the audience rating graph at the same time, and displaying the minute feed specifying unit for specifying the minute before, the head of the minute, and the minute immediately after, on the screen ,
Specifying a desired time and a desired channel based on the audience rating graph displayed on the screen,
Acquiring video data of a desired program of a desired channel at the specified time from the video database,
At the start of measurement one minute before the time at which the currently displayed audience rating is measured by displaying the playback image and the audience rating graph by the minute designation immediately before, the head designation for the minute, or the minute designation immediately after. , Audience rating analysis for causing a computer to execute processing to move at the start of the minute of the time at which the currently displayed audience rating is measured or at the start of measurement one minute after the time at which the currently displayed audience rating is measured program.