JP6652625B1 - Appointment target determination device, appointment target determination method, and appointment target determination program - Google Patents

Abstract

An object of the present invention is to improve the enrollment rate of a matching service with respect to the number of non-members who make a telephone call with a telephone pointer. An appointment target determination device (center server 1) specifies a non-member based on an action history that a willingness to join is equal to or greater than a predetermined value, and appointment target information indicating a non-member to whom a telephone pointer calls. Is transmitted to the terminal device (teleappoint terminal 2) used by the telephone pointer with priority for the specified non-member. [Selection diagram] Fig. 1

Description

  The present invention relates to a technical field that supports a business of making a telephone call to an individual or a corporation that is considered to have a possibility of joining a matching service in order to obtain an appointment for joining explanation.

  2. Description of the Related Art Conventionally, a matching service for introducing members who have joined to achieve a predetermined purpose has been known (for example, Patent Document 1). In general, in the matching service, the attributes of the members themselves and the attributes desired by the member to the referral partner are registered in advance, and the members matching each other's wishes are matched. As a result of meeting or contacting the matched members, the two parties agree on a predetermined purpose, thereby achieving the purpose.

  Further, in connection with obtaining an appointment for a sales purpose, Patent Document 2 discloses that an appointment is made by calling a prospective customer, and the prospective customer A sales support system combining employees is disclosed.

JP 2017-182243 A JP-A-2002-269335

  By the way, it is assumed that a telephone appointer makes an appointment for explaining the enrollment to a prospective customer by telephone in order to encourage the user to join the matching service. For example, an individual or corporation that answers a questionnaire or the like regarding the matching service may be interested in the matching service. Therefore, it is assumed that an attempt is made to call all prospective customers who have answered the questionnaire or the like and attach an appointment.

  However, there is a case where the prospective customer's willingness to join the matching service declines before receiving the enrollment explanation, and the prospective customer does not want to join, or the prospective customer is not so interested in the first place. Therefore, if it is attempted to call all prospective customers without determining any particular priority, the enrollment rate for the number of prospective customers who call is reduced, despite the heavy burden of the telephone business.

  The present invention has been made in view of the above points, and an example of the problem is an appointment object that enables a telephone pointer to improve the enrollment rate of a matching service with respect to the number of non-members making a call. An object of the present invention is to provide a determination device, an appointment target determination method, and an appointment target determination program.

  In order to solve the above-mentioned problem, the invention according to claim 1 is a terminal device used by a telephone pointer that recommends that a non-member who has registered his / her own attribute in a matching service for introducing members receive an enrollment explanation. In the appointment target determination device connected via a network, an action history obtaining unit that obtains the action histories of the plurality of non-members, and the matching among the plurality of non-members based on the obtained action histories. A means for specifying a non-member who has taken an action presumed to be at least a predetermined degree of willingness to join the service, and the telephone pointer transmits appointment target information indicating the non-member making a call to the terminal device. Transmitting means, the appointment target information indicating the specified non-member among the plurality of non-members; Characterized in that a transmission unit that transmits preferentially the.

  According to the present invention, it is possible to specify a non-member whose motivation to join the matching service is estimated to be equal to or greater than a predetermined level from the behavior of the non-member indicated by the behavior history. Then, a non-member whose telephone motivation is estimated to be a predetermined level or more is prioritized as a party to which the telephone appointer makes a call and attempts to obtain an appointment. Accordingly, it is possible to improve the enrollment rate of the matching service with respect to the number of non-members who make a telephone call with the telephone pointer.

  According to a second aspect of the present invention, in the appointment target determining apparatus according to the first aspect, non-member information acquisition for acquiring non-member attribute information indicating at least the attribute of the specified non-member among the plurality of non-members Means, the obtained non-member attribute information, the member attribute information indicating the attribute of the member, and the member attribute stored in the storage means for storing the member desired attribute information indicating the attribute desired by the member to the referral partner Based on the information and the member desired attribute information, each of the specified non-members has a first number of members having the same attribute as the non-member attribute, and has the same attribute as the non-member attribute. A number obtaining means for obtaining a second number of members who wish to be referred to the referral partner; and a determining means for determining the priority order of the non-members to be called by the telephone pointer. Determining means for relatively increasing the priority of the non-member whose relative ratio of the second number to the acquired first number is relatively high among the identified non-members, wherein the transmitting means And transmitting the appointment target information to the terminal device according to the determined priority order.

  Even if the prospective customer joins as a new member, the new member cannot be introduced to a sufficient number of members unless the attributes of the new member match the conditions desired by the existing member. As the first number is smaller, there is a possibility that existing members having the same attribute as the non-member attribute are lacking in the matching service. As the second number increases, a referral partner having the same attribute as the non-member attribute is desired. Therefore, the higher the ratio of the first number to the second number, the higher the probability that the non-member will match after joining. According to this invention, the ratio of the second number to the first number among non-members whose telephone motivation is estimated to be equal to or greater than a predetermined value as a partner to whom the telephone appointer attempts to obtain an appointment by making a call is determined. Relatively high non-member priority is relatively high. Therefore, it is possible to improve the enrollment rate of the matching service with respect to the number of non-members who make telephone calls with the telephone pointer, and it is possible to increase the number of new members who can easily match existing members.

  According to a third aspect of the present invention, in the appointment target determining apparatus according to the first aspect, the non-member information acquiring means transmits non-member desired attribute information indicating an attribute desired by the specified non-member to the referral partner. Further, based on the acquired non-member desired attribute information and the acquired member attribute information, for each of the specified non-members, a third member of the member having the same attribute as the attribute desired by the non-member to the referral partner is obtained. The apparatus further comprises a second number obtaining means for obtaining a number, wherein the determining means determines a priority of the non-member having the relatively high third number among the non-members having the relatively high ratio obtained. Is relatively high.

  According to the present invention, the priority of a non-member having a relatively large number of existing members having the same attribute as the attribute desired by the referral partner becomes relatively high. The greater the number of existing members having the same attribute as the attribute desired by the referral partner, the higher the probability that non-members will match after joining. Therefore, it is possible to increase the number of new members who can easily match existing members.

  According to a fourth aspect of the present invention, in the appointment target determining apparatus according to the third aspect, the second number acquiring means has, for each of the specified non-members, the same attribute as the non-member attribute. The third number of members who have the same attribute as the attribute that the non-member desires for the referral partner among the members who desire to the referral partner is acquired.

  According to the present invention, the non-members have relatively higher priority of non-members having relatively more existing members meeting the conditions desired by each other. Therefore, it is possible to increase the number of new members who can easily match existing members.

  According to a fifth aspect of the present invention, in the appointment target determining device according to the third or fourth aspect, the matching service assists the member in achieving the predetermined purpose by introducing the members having the predetermined purpose. And a second storage means for storing a member who has achieved the predetermined purpose, an introduction partner who has achieved the predetermined object, and goal achievement member information indicating a history of attributes desired by the member having achieved the predetermined object to the introduction partner. Based on the stored goal attainment member information and the acquired non-member attribute information and non-member desired attribute information, each of the specified non-members has the same attribute as the non-member attribute. Of the members who have requested the referral partner to have the same attribute as the non-member desired by the referral partner, the non-member is a rare member of the referral partner. Further comprising: a ratio acquisition unit for acquiring a ratio of a referral partner having the same attribute as the attribute to be performed and a member who has achieved the predetermined purpose, wherein the second number acquisition unit weights the third number, and the acquired ratio Is smaller, the weight used for the weighting is smaller, and the determining means uses the weighted third number.

  According to the present invention, in the combination of the attribute of the non-member and the attribute desired by the non-member to the referral partner, the lower the probability of achieving the predetermined purpose in the past performance, the lower the probability of the referral partner used for determining the priority order. The number of existing members having the same attribute as the desired attribute is smaller than the actual number. Therefore, the priority of the non-member also decreases. Therefore, the priority order of non-members that are difficult to match with existing members is lowered, and as a result, new members that easily match with existing members can be increased.

  The invention according to claim 6 is the appointment target determination device according to any one of claims 1 to 5, wherein the appointment target determination device includes a plurality of terminal devices each of which is used by a plurality of telephone pointers. A success rate obtaining means for obtaining a success rate of obtaining an appointment for another user having the same attribute as the non-member attribute to which the appointment target information is transmitted by the transmitting means; and And a skill level acquisition unit for acquiring a skill level of acquisition of the appointment of each of the pointers, wherein the transmission unit includes the appointment target information indicating a non-member whose acquired success rate is less than a predetermined value, Among the plurality of telephone pointers, the telephone whose acquired skill level is relatively high. Pointer and transmits to the terminal device to use.

  According to the present invention, a telephone appointer with a relatively high level of skill is assigned to a person in charge of trying to obtain an appointment for a non-member having an attribute that makes it difficult to obtain an appointment based on past results. Therefore, a telephone appointer with a relatively high level of skill can make a call, thereby improving the success probability of obtaining an appointment from a non-member having an attribute that makes it difficult to obtain an appointment.

  According to a seventh aspect of the present invention, in the appointment target determination device according to the sixth aspect, the proficiency acquisition means determines the proficiency according to a success rate of acquiring the appointment by each of the plurality of telephone pointers. It is characterized by acquiring.

  According to the present invention, the skill level can be determined according to the performance of the telephone pointer.

  According to an eighth aspect of the present invention, in the appointment target determining apparatus according to any one of the first to seventh aspects, the action history obtaining means stores a browsing history of contents provided on a website of the matching service. , Acquiring as the action history, wherein the specifying means specifies a non-member who browsed a predetermined content among contents provided on the website.

  According to the present invention, a non-member's willingness to join can be estimated based on the browsing history of the website of the matching service.

  According to a ninth aspect of the present invention, in the appointment target determining apparatus according to the eighth aspect, the predetermined content is content indicating a story of the matching service, content indicating a fee of the matching service, and the enrollment explanation. Characterized in that the content is at least one of contents indicating a place where the content is performed.

  According to the present invention, it is possible to more accurately estimate a non-member's willingness to join.

  According to a tenth aspect of the present invention, in the appointment target determination device according to any one of the first to ninth aspects, the matching service introduces the members having a predetermined purpose to each other, and Object achievement member information that supports the achievement of the object and that indicates the introduction partner whose member who achieved the predetermined object achieved the predetermined object and the history of the attribute that the member who achieved the predetermined object desired the introduction partner. The objective achievement member information stored in the second storage means, the member attribute information indicating the attribute of the member, and the member desired attribute information indicating the attribute desired by the member for the referral partner are stored in the storage means. Based on the member attribute information and the member desired attribute information, the target member has the same attribute as the attribute of any target member among the plurality of members, and the target member Of the members who have requested the referral partner to have the same attribute as the referral partner at the time, the target member is referred to the referral partner having the same attribute as the attribute desired by the referral partner. A second rate obtaining means for obtaining a second rate of achieved members; and a terminal used by the target member, for prompting the referral partner to change a desired attribute when the second rate is less than a predetermined value. A prompting information transmitting means for transmitting to the device.

  According to the present invention, in a combination of an attribute of an existing member and an attribute desired by the existing member as a referral partner, if there is a low probability of achieving a predetermined purpose in the past, the change of the desired attribute is prompted. It is. The existing member changes the desired attribute based on the prompt, so that the member can easily match other members.

  The invention according to claim 11 is an appointment that is connected via a network to a terminal device used by a telephone pointer that recommends a non-member who has registered his / her own attribute in a matching service for introducing members to receive a membership explanation. In the appointment target determination method executed by the computer of the target determination device, in the action history acquisition step of obtaining a plurality of action histories of the non-member, based on the obtained action history, among the plurality of non-members, A specifying step of specifying a non-member who has taken an action in which the willingness to join the matching service is estimated to be equal to or greater than a predetermined level, and the telephone pointer to the terminal device for appointment target information indicating a non-member to call. Transmitting means for transmitting, wherein the specified A transmission step of transmitting the appointment object information preferentially showing a non-member has, characterized in that it comprises a.

  The invention according to claim 12 is an appointment connected via a network to a terminal device used by a telephone pointer that recommends a non-member who has registered his / her own attribute in a matching service for introducing members to receive a membership explanation. A computer of the object determination device, an activity history acquisition unit that acquires the activity history of the plurality of non-members, and a transmission unit that transmits, to the terminal device, appointment target information indicating the non-member that the telephone pointer calls. And transmitting the appointment target information indicating the specified non-member among the plurality of non-members preferentially.

  According to the present invention, the ratio of the second number to the first number among non-members whose telephone motivation is estimated to be equal to or greater than a predetermined value as a partner to whom the telephone appointer attempts to obtain an appointment by making a telephone call is Relatively high non-member priority is relatively high. Therefore, it is possible to improve the enrollment rate of the matching service with respect to the number of non-members who make telephone calls with the telephone pointer, and it is possible to increase the number of new members who can easily match existing members.

It is a figure showing an example of the outline composition of matching system S concerning one embodiment. It is a block diagram showing an example of the outline composition of center server 1 concerning one embodiment. FIG. 6 is a diagram illustrating an example of contents stored in a database. It is a figure showing an example of information memorized by an appointment priority list. FIG. 3 is a diagram illustrating an example of functional blocks of a system control unit 11 of the center server 1 according to one embodiment. It is a figure which shows the example of the condition which determines the priority for the telephone pointer to determine the priority of the prospective member who calls. It is a figure showing an example of determination of a priority based on a desired magnification. It is a figure showing an example of determination of a priority based on the number of desired matches. It is a figure which shows the example of adjustment of the number of desired matches based on the same desired condition objective achievement rate. It is a figure which shows the example of determination of the transmission destination of appointment object information. 6 is a flowchart illustrating an example of a priority order determination process performed by a system control unit 11 of the center server 1. 6 is a flowchart illustrating an example of an appointment target information transmission process performed by a system control unit 11 of the center server 1.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. The embodiment described below is an embodiment in which the present invention is applied to a center server in a matching system that provides a matching service that supports members' achievement of a predetermined purpose by introducing members having a predetermined purpose. It is. The members of the matching service are individuals or corporations, or both individuals and corporations. Examples of the purpose of the member are business tie-ups and business contracts between corporations, consignment business contracts between corporations and individuals, employment contracts, sales contracts between individuals, joint ventures, etc. No. A typical example of the matching service is personnel introduction. However, in the embodiment described below, the type of the matching service (the purpose of the member to which the matching service corresponds, whether the member is an individual or a corporation, and the like) is not particularly limited.

  Individuals or corporations who have not joined the matching service are called non-members. In the embodiment described below, a non-member who has registered at least his or her attributes in the matching service is referred to as a prospective member. Since their attributes are registered in the matching service, the prospective member is likely to be interested in the matching service or a predetermined purpose. Along with the attribute, the desired condition of the prospective member may be able to be registered. The desired condition is an attribute desired by the prospective member to the referral partner. The registered attributes are used for matching after joining the matching service. After the registration of the attribute, the prospective member can receive an explanation for joining the matching service. The telephone appointer belonging to the matching service makes a call to invite the prospective member to receive the enrollment explanation, and tries to obtain an appointment of the enrollment explanation. After explaining the enrollment, the prospective member determines whether to enroll in the matching service. Members currently registered in the matching service at this time are especially called existing members.

[1. Outline of configuration and function of matching system]
First, an outline of the configuration and functions of a matching system S according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a schematic configuration of a matching system S according to the present embodiment.

  As shown in FIG. 1, the matching system S includes a center server 1, a plurality of tele appointment (telephone appointment) terminals 2, a plurality of telephones 3, one or a plurality of staff terminals 4, and a plurality of user terminals 5. Prepare. The center server 1 and each user terminal 5 are connected to each other via the Internet NW1. The center server 1, each tele appointment terminal 2, and the staff terminal 4 are connected to each other via an intranet NW2. The intranet NW2 is configured by, for example, a LAN (Local Area Network) or the like.

  The center server 1 is a server device that determines the priority of prospective members to whom the telephone pointer calls. The center server 1 transmits information such as the telephone number of the prospective member to which the telephone pointer calls the telephone to the tele appointment terminal 2 in accordance with the determined priority. The center server 1 may be a web server that further manages a matching service website. In this case, the center server 1 transmits content such as a web page according to a request from the user terminal 5. The user of the user terminal 5 may be able to register his / her own attributes and desired conditions on the website of the matching service. For example, information such as attributes of prospective members is acquired in the form of a questionnaire or aptitude test for a predetermined purpose. The center server 1 may further perform matching between members. For example, the center server 1 performs matching according to the condition input to the staff terminal 4 and transmits the result to the staff terminal 4. The center server 1 matches members whose attributes match each other's desired conditions. The server that determines the priority order of the prospective members, the web server, and the server that performs matching may be separate server devices.

  The teleappointment terminal 2 is a terminal device used by a telephone pointer. The telephone 3 is a telephone used by the telephone pointer. For example, when the telephone apointer performs a predetermined operation on the teleapo terminal 2, the teleapo terminal 2 displays information such as the telephone number of a prospective member to be called next on the display of the teleapo terminal 2. The telephone pointer calls the prospective member on the telephone 3 according to the displayed telephone number.

  The staff terminal 4 is a terminal device used by the staff of the matching service. For example, the staff terminal 4 may be used for updating data stored in the center server 1, searching for member information, displaying a result of matching between members, and the like. Examples of the tele appointment terminal 2 and the staff terminal 4 include a personal computer.

  The user terminal 5 is a terminal device used as a user by an individual or a corporation. By operating the user terminal 5, the user can use the website of the matching service. On the site of the matching service, the user can register and change attributes and desired conditions, browse information of the referral partner, and contact the referral partner. Examples of the user terminal 5 include a mobile information terminal such as a smartphone and a tablet computer, a mobile phone, a PDA (Personal Digital Assistant), and a personal computer.

[2. Center server configuration]
Next, the configuration of the center server 1 will be described with reference to FIGS. FIG. 2 is a block diagram illustrating an example of a schematic configuration of the center server 1 according to the present embodiment. As shown in FIG. 2, the center server 1 includes a system control unit 11, a system bus 12, an input / output interface 13, a storage unit 14, and a communication unit 15. The system control unit 11 and the input / output interface 13 are connected via a system bus 12.

  The system control unit 11 includes a CPU (Central Processing Unit) 11a, a ROM (Read Only Memory) 11b, a RAM (Random Access Memory) 11c, and the like.

  The input / output interface 13 performs an interface process between the storage unit 14 and the communication unit 15 and the system control unit 11.

  The storage unit 14 includes, for example, a hard disk drive or the like. The storage unit 14 stores databases such as a member DB 14a, a prospective member DB 14b, a goal achievement member DB 14c, a browsing history DB 14d, and an pointer DB 14e. “DB” is an abbreviation for database.

  FIG. 3 is a diagram illustrating an example of the content stored in the database. Member information on existing members is stored in the member DB 14a. Specifically, the member DB 14a stores a member ID, a name or name, a telephone number, an address, an e-mail address, attribute information, desired condition information, a desired condition history, and the like in association with each existing member. The member ID is identification information for identifying a member. The attribute information indicates at least one attribute of the existing member. Information registered as attribute information is predetermined according to the type of the matching service. When the member is an individual, examples of attributes include age, residence area, gender, qualification, license, employment history, educational background, contract conditions, hobbies, personality, and the like. When the member is a corporation, examples of attributes include the type of business, location, annual sales, capital, listing, presence of business, number of years of business, number of employees, products or services handled, contract conditions, and the like. The desired condition information indicates an attribute that the existing member desires to the referral partner at the present time. As many attributes as desired by existing members may be registered as actual desired conditions from one or more predetermined attributes that can be set as desired conditions. The desired condition history is a history of desired conditions that the existing member has registered in the past, including the desired conditions registered by the existing member when the member was a prospective member. When the existing member changes the desired condition, the desired condition stored as the desired condition information is moved to the desired condition history, and the desired condition information itself is updated with the changed desired condition.

  The prospective member DB 14b stores prospective member information on users who are prospective members at this time and users who were prospective members in the past. Specifically, in the prospective member DB 14b, the member ID, name or name, telephone number, address, e-mail address, attribute information, desired condition information, appointment date, appointment success / failure, appointer ID, etc. are associated with each prospective member. It is memorized. The member ID to the desired condition information stored in the prospective member DB 14b is the same as the member ID to the desired condition information stored in the member DB 14a, except for the information of the prospective member. The appointment date and time is the date and time at which the telephone appointer called the prospective member for an appointment to explain the membership. The success or failure of the appointment indicates whether or not the acquisition of the appointment for the target prospective member is successful. The pointer ID is identification information for identifying the pointer who called the target prospective member. When the user of the user terminal 5 answers a questionnaire or aptitude test on the matching site, the center server 1 stores the answered information in the prospective member DB 14b as prospective member information. From this point on, the user will be considered a prospective member. When the prospective member joins the matching service, the center server 1 copies the member ID of the target prospective member to the desired condition information into the member DB 14a based on the operation on the staff terminal 4, and generates the member information. For convenience, information when the member who joined the matching service is a prospective member is left in the prospective member DB 14b.

  The goal achievement member DB 14c stores goal achievement member information on members who have achieved a predetermined purpose with the partner introduced by the matching service. A member who has achieved a predetermined purpose is called a purpose achieving member. Specifically, the goal achievement member DB 14c stores the member ID, name or name, telephone number, address, e-mail address, attribute information, desired condition information, desired condition history, member ID of the partner who achieved the purpose, and the like. It is stored in association with each achieved member. The member ID to the desired condition history stored in the purpose achievement member DB 14c is the same as the member ID to the desired condition history stored in the member DB 14a, except for the information of the purpose achievement member. Members who have achieved their goals will generally automatically withdraw from the matching service. For example, when the member reports that the predetermined purpose has been achieved along with information indicating the introduction partner who has achieved the purpose on the matching site, the center server 1 compares the member information of the target member stored in the member DB 14a with the purpose. Move to achievement member DB 14c. The center server 1 adds the member ID of the referral partner who has achieved the purpose to the moved member information.

  The browsing history DB 14d stores the browsing history of the matching site by the user of the user terminal 5. The browsing history is a history of browsing behavior of the user on the matching site. Specifically, in the browsing history DB 14d, information such as a terminal ID, a browsing date and time, and a URL (Uniform Resource Locator) are stored every time the center server 1 receives a request for content of a matching site from any of the user terminals 5. It is memorized. The terminal ID is identification information for identifying the user terminal 5 that has requested the content. For example, when the user terminal 5 accesses the center server 1 for the first time, the center server 1 transmits a new terminal ID to the user terminal 5 as a cookie. Although not shown, the terminal ID and the member ID of the user of the user terminal 5 indicated by the terminal ID are linked. The browsing date and time is the date and time when the user terminal 5 has requested the content. The URL indicates the requested content.

  The pointer DB 14e stores pointer information relating to the telephone pointer. Specifically, the pointer DB 14e stores the pointer ID, the IP address, the skill level, and the like in association with each pointer. The pointer ID is identification information for identifying a telephone pointer. The IP address indicates an address assigned to the teleappoint terminal 2 used by the target telephone pointer. The skill level indicates the skill of the target telephone pointer to acquire an appointment for a membership description from a prospective member.

  The storage unit 14 further stores an appointment priority list 14f. FIG. 4 is a diagram illustrating an example of information stored in an appointment priority list. The appointment priority list 14f indicates the priority of the prospective member as the partner to whom the telephone pointer should call. Specifically, in the appointment priority list 14f, the member ID and the priority are stored in association with each prospective member whose telephone pointer has not yet made a call. The priority indicates how much priority is given to the prospective member of interest as a party to call. The information of the prospective member having the higher priority is stored higher in the appointment priority list 14f. That is, the priority becomes higher.

  The storage unit 14 further stores various data for displaying a web page, for example, an HTML (HyperText Markup Language) document, an XML (Extensible Markup Language) document, image data, text data, an electronic document, and the like. Further, the storage unit 14 stores various setting values.

  Further, the storage unit 14 stores various programs such as an operating system, a DBMS (Database Management System), and a server program. The server program is a program that causes the system control unit 11 to execute various processes related to the matching system S. The server program includes various program codes. The various programs may be obtained from another device via the Internet NW1 or the intranet NW2, or may be recorded on a recording medium such as a magnetic tape, an optical disk, or a memory card, and may be acquired via a drive device. It may be read.

  The communication unit 15 is connected to the tele appointment terminal 2, the staff terminal 4, or the user terminal 5 via the Internet NW1 or the intranet NW2, and controls a communication state with these devices.

[3. Overview of the functions of the system control section of the center server]
Next, an outline of functions of the system control unit 11 of the center server 1 will be described with reference to FIGS. FIG. 5 is a diagram illustrating an example of functional blocks of the system control unit 11 of the center server 1 according to the present embodiment. As shown in FIG. 5, the system control unit 11 causes the CPU 11 a to read and execute various program codes included in the server program, thereby forming the prospective member information acquiring unit 111, the highly motivated prospective member specifying unit 112, and the transmitting unit 115. At least works. The CPU 11a further includes a number acquisition unit 113, a priority order determination unit 114, a desired match number acquisition unit 116, a goal achievement rate acquisition unit 117, an appointment success rate acquisition unit 118, a skill acquisition unit 119, and a desired condition change prompting unit 120. It may function as.

  The prospective member information acquisition unit 111 acquires the action history of each of the plurality of prospective members. The action history is used to determine the willingness of the prospective member to join the matching service, as described later. The acquired action history may include an action history before and after a time when the user registers the attribute of the user in the matching service.

  There are various examples of the acquired action history. For example, the action history may include a browse history stored in the browse history DB 14d. Further, for example, the action history may include information on a web page that the prospective member was browsing immediately before the prospective member visited the matching service.

  Further, for example, the action history may include a user's action history on one or more websites other than the website of the matching service. For example, when the user can use another website with the same member ID as the member ID used in the matching service, the prospective member information acquisition unit 111 has acted on the website from the action history on the website. Prospective members can be specified. In this case, the prospective member information acquisition unit 111 acquires the action history from the database of the website. Examples of the types of websites from which the action history is acquired include a shopping site, a flea market site, an information search site, a video distribution site, a news site, and the like. However, the type of website is not particularly limited.

  Further, the action history may include, for example, a purchase history of the user in the actual store. For example, when the identification information of the electronic money and the member ID of the matching system are linked, the prospective member information acquisition unit 111 can specify the prospective member who purchased the product or service from the purchase history. In this case, the prospective member information acquisition unit 111 acquires the purchase history from the database of the electronic money system.

  The highly motivated prospective member specifying unit 112 determines, based on the action history acquired by the prospective member information acquiring unit 111, an action of a plurality of prospective members whose motivation to join the matching service is estimated to be at least a predetermined level. Identify one or more prospective members who performed.

  For example, the highly motivated prospective member specifying unit 112 determines in advance the correlation between the user's behavior and the willingness to join based on the behavior history of various users and the success or failure of joining the matching service or the appointment of the joining explanation. May be required. For example, the highly motivated member identification unit 112 may calculate the user's enrollment rate or appointment success rate for each action or each combination of actions. The highly motivated prospective member identification unit 112 determines that the prospective member's motivation to join is equal to or greater than a predetermined value when the action history of the target prospective member indicates that the enrollment rate or the appointment success rate has taken an action equal to or greater than a predetermined value. It may be estimated that there is.

  When using the browsing history on the website of the matching service, the highly motivated prospective member identification unit 112 estimates that the prospective member who browsed the predetermined content on this site is a prospective member whose motivation to join is a predetermined level or more. Good. Examples of the type of the predetermined content include a web page, a moving image, an electronic document, and the like. The predetermined content may be determined based on, for example, an enrollment rate or an appointment success rate. Alternatively, the predetermined content may be determined in advance by an administrator of the matching system S or the like. The predetermined web page may be, for example, at least one of a content indicating a story about the matching service, a content indicating a fee for the matching service, and a content indicating a place where the joining service of the matching service is explained. The enrollment rate of prospective members who browsed these contents is higher than the enrollment rate of prospective members who browsed other contents. The experience story of the matching service is, for example, information describing the member's experience with the matching service by the member himself. The content indicating the experience talk may include, for example, the content of the service actually received, the impression of the service, the state of the meeting with the introduced partner, and the like. Probable members who are highly motivated to join are likely to specifically want to know what experience they can do with the matching service. The content indicating the fee for the matching service may include, for example, at least one of an enrollment fee, a regularly paid membership fee, and a referral fee. How much you pay can be one of the deciding factors in whether or not to join the matching service. Therefore, the fee is an important matter for prospective members who are willing to join. The content indicating the place where the enrollment explanation of the matching service is performed may include the address of one or more business offices where the enrollment explanation is performed and a map for going to the business office. For prospective members who are willing to accept the enrollment explanation, where the enrollment explanation is performed is an important matter. The highly motivated prospective member specifying unit 112 may, for example, estimate a prospective member who has browsed all of the three contents described above as a prospective member having a willingness to join a predetermined degree or more. Alternatively, the highly motivated prospective member specifying unit 112 may estimate a prospective member who has browsed any one or more of these contents as a prospective member whose willingness to join is a predetermined level or more. Alternatively, the highly motivated prospective member specifying unit 112 estimates that a prospective member who has browsed one or more predetermined contents among these contents is a prospective member whose willingness to join is a predetermined degree or more. Good.

  When using the activity history of another website, the highly motivated prospective member specifying unit 112 determines that prospective members who have performed an action related to the predetermined purpose of the corresponding member corresponding to the matching service have a willingness to join the predetermined level or more. You may be presumed to be a member. Examples of the action related to the predetermined purpose include browsing information related to the predetermined purpose, purchasing a product related to the predetermined purpose, and the like. For example, if the matching service is a recruitment service and the prospective member of interest is a job seeker, browsing information on employment or changing jobs, This includes browsing web pages for recruiting human resources, purchasing books on employment and changing jobs, and the like.

  When the purchase history at the actual store is used, the highly motivated prospective member identification unit 112 selects, for example, prospective members who have purchased products related to the predetermined purpose of the member to which the matching service corresponds, with prospective members whose motivation to join is a predetermined level or more. It may be estimated that there is.

  In addition, it is not limited to dividing the prospective member's willingness to join into two stages of whether the prospective member has a predetermined degree or more. The highly motivated prospective member specifying unit 112 may divide the prospective member's willingness to join into three or more stages of joining desire. The highly motivated prospective member specifying unit 112 may set a higher priority as the willingness to join is higher.

  The prospective member information acquiring unit 111 acquires, from the prospective member DB 14b, at least attribute information of the prospective member specified by the highly motivated prospective member specifying unit 112, assuming that the willingness to join is at least a predetermined degree among a plurality of prospective members. The prospective member information acquiring unit 111 may further acquire attribute information of the prospective member who is not specified by the highly motivated prospective member specifying unit 112. Further, the prospective member information acquisition unit 111 may further acquire the desired attribute information of the prospective member.

  The number acquisition unit 113 has a predetermined level of motivation to join based on the attribute information of the prospective member acquired by the prospective member information acquisition unit 111 and the attribute information and the desired condition information of the existing member stored in the member DB 14a. For each prospective member identified by the prospective member information acquiring unit 111, the number of existing members having the same attribute as the prospective member among the existing members and the same attribute as the prospective member attribute among the existing members Get the number of existing members that you want to refer to. The number of existing members having the same attribute as the prospective member is referred to as the same attribute number. The number of existing members who wishes the referral partner to have the same attribute as the attribute of the prospective member is called the desired number.

  The priority determining unit 114 determines the priority of the prospective member to whom the telephone pointer calls. For example, the priority determining unit 114 determines the priority of each prospective member, and determines the priority of the prospective member according to the priority. The priority determining unit 114 generates or updates the appointment priority list 14f according to the determined priority. The generation or update of the appointment priority list 14f may be performed, for example, periodically, or may be performed each time information of one or a predetermined number of prospective members is registered in the prospective member DB 14b.

  The priority order determining unit 114 determines the ratio of the desired number to the same attribute number acquired by the prospective member number acquiring unit 113 for each prospective member identified by the highly motivated prospective member identifying unit 112 on the assumption that the willingness to join is a predetermined degree or more. Is calculated. This ratio is called a desired magnification. The priority order determination unit 114 relatively sets the priority of the prospective member having a relatively high desired magnification among the prospective members identified by the highly motivated prospective member identification unit 112.

  FIG. 6 is a diagram showing an example of a condition for determining the priority for determining the priority of the prospective member to be called by the telephone pointer. As illustrated in FIG. 6, the priority order determination unit 114 may set the priority of a prospective member whose enthusiasm for joining is equal to or higher than a predetermined degree to be higher than the priority of a prospective member whose enthusiasm for enrollment is lower than a predetermined degree. Alternatively, the priority order determination unit 114 may exclude prospective members who have a willingness to join less than a predetermined degree from targets to be called by the telephone pointer. A prospective member who has a willingness to join or more than a predetermined degree has a higher enrollment rate or a success rate of obtaining an appointment than a prospective member who has a willingness to join less than a predetermined degree. Therefore, the number of calls made by preferentially making a call to prospective members whose motivation to join is equal to or greater than a predetermined level, or by calling only prospective members having motivation to join is equal to or higher than a predetermined level. Enrollment rate or success rate of appointment acquisition is high. When the prospective member's desire to join is divided into three or more levels of desire to join, the priority order determination unit 114 may set the priority higher as the desire to join is higher.

  The desired number indicates how likely the existing member is to be introduced to the target prospective member. Therefore, as the desired number increases, the probability that the prospective member will be introduced to the existing member after the target prospective member has joined increases. On the other hand, the number of the same attributes indicates how much the existing member's wish is satisfied at present. Existing members who wish to introduce their referrals to have the same attributes as the target prospective member's attributes include any of the members who have the same attributes as the target prospective member, including the target prospective member. You only have to introduce the members. Therefore, the smaller the number of identical attributes, the higher the probability that the prospective member will be introduced to an existing member after the target prospective member has joined. Finally, the higher the desired magnification obtained from the desired number and the same attribute number, the higher the probability that the prospective member will be introduced to the existing member after the target prospective member has joined. Therefore, by giving priority to a prospective member with a higher desired magnification, the prospective member finally joins, so that the prospective member can be introduced to a sufficient number of existing members. . In addition, since new members having the attributes desired by existing members join, the number of new members who may be introduced as existing members increases. On the other hand, when the desired magnification is low, especially when the number of members to be introduced per predetermined period such as a month is set in the matching service, the probability that prospective members are introduced to existing members tends to be low. Will be noticeable. In other words, there are few existing members who want the target prospective member, and a sufficient number of existing members having the same attribute as the target prospective member can be introduced to the existing member for several months. In the state, the probability that the prospective member is introduced to the existing member is likely to be low.

  FIG. 7 is a diagram illustrating an example of determining a priority based on a desired magnification. For example, it is assumed that the matching service is a service for mutually introducing a web creator (store) who wants to request creation of his / her own web page and a web creator (individual) who undertakes creation of the web page. Also, a group of existing members having a common attribute and a group of existing members having a common desired condition are referred to as segments. As shown in FIG. 7, the prospective member 210 who is a web creator has a predetermined qualification for web page creation as an attribute, and has experience in fashion-based web page creation. The number of existing members belonging to the segment 220 having the same attribute as the attribute of the prospective member 210 is 20. The number of existing members belonging to the segment 230 that is an introduction partner who has a predetermined qualification for web page creation and who wants an introduction partner who has experience in fashion-related web page creation is 80 stores. Therefore, the desired magnification for the prospective member 210 is 4.0. On the other hand, the prospective member 240 who is a web creator does not have a predetermined qualification and has experience in producing sports web pages. The number of the existing members belonging to the segment 250 who does not have the predetermined qualification and has the experience of creating a sports web page is 60 people. There is no particular desire to have a predetermined qualification, and the number of existing members belonging to the segment 260 that desires an introduction partner who has created a sports web page is 30 stores. Therefore, the desired magnification for the prospective member 240 is 0.5. Therefore, the priority order determination unit 114 sets the priority of the prospective member 210 higher than the priority of the prospective member 240.

  The desired number-of-matches acquisition unit 116 determines the prospective member for each prospective member identified by the highly motivated prospective member identifying unit 112 based on the prospective member's desired condition information and the existing member's attribute information, assuming that the willingness to join is at least a predetermined level. Acquire the number of members having the same attribute as the attribute desired by the referral partner. This number is called the desired match number.

  The priority order determination unit 114 sets the priority of the prospective member having the relatively large desired match number acquired by the desired match number acquisition unit 116 among the prospective members having the relatively high desired magnification relatively high. Good. The greater the number of desired matches, the higher the probability that the prospective member will be introduced to an existing member after the target prospective member has joined. Therefore, the prospective member can be introduced to a sufficient number of existing members after joining. Here, the priority order determination unit 114 determines, as the desired number of matches, among the existing members who want the referral partner to have the same attribute as that of the target prospective member, the attribute that the prospective member wants the referral partner. The number of existing members having the same attribute may be obtained. That is, the number of existing members whose hopes match with the prospective members is obtained. Therefore, the desired number of matches with higher accuracy can be obtained.

  FIG. 8 is a diagram illustrating an example of determining the priority based on the number of desired matches. As prospective members 210 shown in FIG. 7, prospective members 210-1 and 201-2 shown in FIG. 8 exist. The prospective members 210-1 and 201-2 have predetermined qualifications for web page creation and have experience in fashion web page creation. Therefore, the desired magnification for these prospective members is the same. The prospective member 210-1 wants to introduce a store located in Tokyo where the reward for producing a web page is 300,000 yen or more and the store is located in Tokyo. The prospective member 210-2 wants a referral whose web page production reward is 500,000 yen or more and whose store is located in Kanagawa. The segments 230-1 and 230-2 are specified from the segment 230 of the web production client shown in FIG. The segment 230-1 is a segment of a web production client who promises a reward of 300,000 yen or more and has a store in Tokyo. The number of web production requesters belonging to the segment 230-1 is 40 stores. Segment 230-2 is a segment of a web production client who promises a reward of 500,000 yen or more and has a store in Kanagawa. The number of web production requesters belonging to the segment 230-2 is 20 stores. Therefore, the priority order determination unit 114 sets the priority of the prospective member 210-1 higher than the priority of the prospective member 210-2.

  The goal achievement rate acquiring unit 117 has the same attribute as the prospective member based on the member ID and the desired condition history of the referral partner who has achieved the predetermined goal, and is stored in the goal achievement member DB 14c. Of prospective members who have requested the referral partner to have the same attribute as the referral partner, the prospective member has achieved the specified purpose with the referral partner whose attribute is the same as the attribute desired by the referral partner Get the percentage of members who achieved the goal. This ratio is called the same desired condition purpose achievement rate. For example, a member initially sets a desired condition, but the desired condition may be changed for some reason. An example of the cause is that it is difficult for the attribute of the target member to match a partner meeting the desired condition. Further, for example, even if matching is performed, achievement of a predetermined purpose is often unsuccessful in the course of subsequent visits and negotiations with the referral partner. These are likely due to the combination of the member's attributes and the desired conditions.

  The desired match number acquisition unit 116 may weight the actual desired match number of the prospective member. Then, the priority determination unit 114 may determine the priority using the weighted desired number of matches. The desired match number acquisition unit 116 may reduce the weight used for weighting as the same desired condition purpose achievement rate acquired by the goal achievement rate acquisition unit 117 is lower. As described above, a prospective member who has a combination of an attribute and a desired condition with a low desired rate of achieving the same desired condition objective cannot receive a sufficient number of members even if they join, or It is also unlikely that the predetermined purpose can be achieved. By reducing the number of desired matches of the prospective member from the actual number, the priority of the prospective member is reduced. As a result, prospective members who are relatively easy to match can be enrolled.

  FIG. 9 is a diagram illustrating an example of adjusting the number of desired matches based on the same desired condition objective achievement rate. As shown in FIG. 9, the prospective member 310 is a web creator who does not have predetermined qualifications for web creation and has experience creating fashion-based web pages. The prospective member 310 wants a web production client whose reward is 800,000 yen or more as a referral partner. The segment 320 is a segment of a web production client who does not particularly desire to have a predetermined qualification, desires a referral who has experience of producing a fashion-related web page, and promises a reward of 800,000 yen or more. is there. The number of web production requesters belonging to the segment 320, that is, the number of desired matches is 30 stores. Among web creators who have signed outsourcing contracts for web page production with the partner referred to the matching service, those who do not have the prescribed qualifications and have experience producing fashion web pages There are 330 and 340. The segment 330 is a segment in which a web production client who has a remuneration of 800,000 yen or more is desired as an introduction partner and a contract is made with a web production client who has a remuneration of 800,000 yen or more. Segment 330 includes 10 web authors. The segment 340 is a segment in which a web production client who has a remuneration of 800,000 yen or more has been desired in the past as a referral partner, but the remuneration has been reduced thereafter. As a result, the web creator belonging to the segment 330 has made a contract with a web creator who has a reward of less than 800,000 yen. The segment 340 has 30 web authors. Therefore, the same desired condition purpose achievement rate is 25%. For example, when the same desired condition purpose achievement rate is 50% or more, the weight is set to 1, and when the same desired condition purpose achievement rate is less than 50%, the weight is reduced according to the same desired condition purpose achievement rate. . For example, the desired match number acquiring unit 116 determines the weight 0.5 in accordance with the same desired condition purpose achievement rate 25%. Therefore, the desired match number acquisition unit 116 calculates 15 as the desired match number used by the priority order determination unit 114.

  Further, for example, it is assumed that the matching service is a personnel introduction service. A company that is a prospective member of the recruitment service wants a job seeker as an introduction partner to be 30 or younger. Most companies that have the same attributes as prospective members and who have achieved the goal of having qualified for the age of 30 or younger have actually hired a job applicant who is over 30 years old. Suppose you did. In this case, the weight of the prospective member for the desired number of matches is reduced.

  In addition, the priority order determination unit 114 may determine the priority order for all prospective members using at least one of the desired magnification, the desired number of matches, and the same desired condition purpose achievement rate in addition to the willingness to join. Good. The correspondence between each condition and the priority in FIG. 6 merely shows the concept, and the priority may not be strictly divided according to the condition. For example, the condition having the highest influence on the priority is the desire to join, the condition having the second highest influence is the desired magnification, and the condition having the third highest influence is the desired number of matches. .

  The transmitting unit 115 transmits the appointment target information indicating the prospective member to whom the telephone pointer calls the telephone to the tele appointment terminal 2. Specifically, the transmitting unit 115 determines that the willingness to join the matching service among the plurality of prospective members is equal to or higher than a predetermined level, and gives priority to the appointment target information indicating the prospective member identified by the highly motivated prospective member identifying unit 112. To send. Further, the appointment target information may be transmitted to the tele appointment terminal 2 in accordance with the priority determined by the priority determining unit 114. For example, the transmitting unit 115 transmits the appointment target information including the telephone number, name, and the like of the prospective member indicated by the member ID positioned at the highest position in the appointment priority list 14f. Upon transmitting the appointment target information, the transmitting unit 115 deletes the highest member ID from the appointment priority list 14f.

  The appointment success rate acquisition unit 118 acquires a success rate of acquiring an appointment for another user having the same attribute as that of the prospective member to whom the appointment target information is transmitted by the transmission unit 115. For example, based on the prospective member DB 14b, the appointment success rate acquisition unit 118 calculates, as a success rate, the percentage of users who have succeeded in the appointment success among other users having the same attribute as the target prospective member. I do.

  The skill acquisition unit 119 acquires the skill of acquiring appointments of each of the plurality of telephone pointers from the pointer DB 14e. The skill level may be determined in advance by, for example, a telephone pointer manager based on the telephone pointer business situation. Alternatively, the skill level acquiring unit 119 may acquire the skill level according to the achievement rate of the appointment acquisition by the telephone pointer. For example, the skill level acquisition unit 119 calculates a success rate of acquiring an appointment for each telephone appointer based on the appointment ID stored in the prospective member DB 14b and the success or failure of the appointment. Specifically, the skill acquisition unit 119 calculates, for each telephone pointer, the number of users whose telephone appointment is successful or not, and the number of users who the telephone appointer makes a telephone call. Calculate the success rate by dividing by. The skill acquisition unit 119 may increase the skill as the success rate increases. The success rate may be a skill level. The skill level acquisition unit 119 may calculate the skill level of each telephone pointer, for example, periodically, and update the skill level of the pointer DB 14e.

  The transmission unit 115 acquires the appointment target information indicating the prospective member whose success rate of the appointment acquisition acquired by the appointment success rate acquisition unit 118 is less than a predetermined value by the skill acquisition unit 119 among a plurality of telephone pointers. It may be transmitted to the tele appointment terminal 2 used by the telephone a pointer having a relatively high skill level. Thereby, the person in charge of trying to obtain an appointment for a prospective member who is difficult to obtain an appointment is assigned to a telephone appointer with a relatively high level of skill, so that the success rate of obtaining an appointment can be increased.

  FIG. 10 is a diagram illustrating an example of determining a transmission destination of the appointment target information. As shown in FIG. 10, there are telephone pointers 410 and 420. The skill level of the telephone pointer 410 is higher than the skill level of the telephone pointer 420. For example, the teleappointer terminal 2 used by the telephone pointer 420 transmits a request for appointment target information to the center server 1. At this time, the prospective member with the highest priority in the appointment priority list 14f has a success rate of obtaining the appointment less than the predetermined value. The prospective member with the second highest priority has a success rate of obtaining an appointment of a predetermined value or more. Therefore, the transmitting unit 115 may transmit the appointment target information of the prospective member having the second highest priority. After that, the tele appointment terminal 2 used by the telephone pointer 410 transmits a request for appointment target information to the center server 1. At this time, the transmitting unit 115 may transmit the appointment target information of the prospective member with the highest priority.

  As described above, the goal achievement rate acquisition unit 117 acquires the same desired condition goal achievement rate in order to determine the priority order of prospective members. The purpose achievement rate acquisition unit 117 may acquire the same desired condition purpose achievement rate in order to urge the existing member to change the desired condition. Specifically, the goal achievement rate acquisition unit 117 sets the attribute information of the target existing member as a target existing member and the member ID of the referral partner who has achieved the predetermined purpose stored in the goal achievement member DB 14c. And based on the desired condition history, the referral partner has requested that the target existing member has the same attribute as the attribute of the target existing member, and that the target existing member has the same attribute as the attribute desired by the referral partner. Among the goal achievement members, the ratio of the goal achievement members who have achieved the predetermined purpose together with the introduction partner having the same attribute as the attribute desired by the target existing member to the introduction partner is calculated as the same desired condition purpose achievement ratio. The goal achievement rate acquisition unit 117 may, for example, periodically acquire the same desired condition goal achievement rate for each existing member, or when any existing member changes the desired condition on the matching service website, A one-condition objective achievement rate may be acquired for the existing member.

  The desired condition change prompting unit 120 outputs the prompting information for prompting the user to change the desired condition when the same desired condition target achievement ratio acquired for the target existing member by the target achievement ratio acquiring unit 117 is less than a predetermined value. To the user terminal 5 used by the existing member. The prompting information may include, for example, a message such as "It is unlikely that the desired condition set by you has achieved the predetermined purpose, so it is recommended to change the desired condition." The desired condition change prompting unit 120 may transmit the prompting information in the form of an e-mail to the target existing member. Alternatively, the desired condition change prompting unit 120 may transmit a web page including the prompting information in response to the user terminal 5 accessing the matching service website.

[4. Operation of the matching system]
Next, the operation of the matching system S will be described with reference to FIGS. FIG. 11 is a flowchart illustrating an example of the priority order determination process performed by the system control unit 11 of the center server 1. The priority order determination process may be performed, for example, periodically, or may be performed each time information of one or a predetermined number of prospective members is registered in the prospective member DB 14b. In the process shown in FIG. 11, the appointment priority list 14f is updated based on the information of one newly acquired prospective member. When there are a plurality of new prospective members, the process shown in FIG. 11 may be repeated for the number of prospective members, for example.

  As shown in FIG. 11, the priority order determination unit 114 sets the priority of the target prospective member to an initial value (step S1). The initial value may be 0, for example. Next, the prospective member information acquisition unit 111 acquires the browse history of the target prospective member from the browse history DB 14d. Further, the prospective member information acquiring unit 111 acquires the attribute information and the desired condition information of the target prospective member from the prospective member DB 14b (step S2).

  Next, the high-motivation prospective member identification unit 112 determines whether or not the target prospective member has browsed predetermined content in the matching service based on the browsing history (step S3). For example, whether the high-motivation prospective member identification unit 112 has viewed all of the content indicating the experience of the matching service, the content indicating the fee for the matching service, and the content indicating the place where the joining service for the matching service is explained. Determine whether or not. If the high-motivation prospective member identification unit 112 determines that the target prospective member has viewed the predetermined content (step S3: YES), the process proceeds to step S4. In step S4, the priority determination unit 114 updates the priority by adding a predetermined value to the priority, and proceeds to step S5. On the other hand, if the high-motivation prospective member identification unit 112 determines that the target prospective member has not browsed the predetermined content (step S3: NO), the process proceeds to step S5.

  In step S5, the number acquiring unit 113 searches the member DB 14a for member information of an existing member who wants to have the same attribute as the target prospective member. For example, the number acquiring unit 113 compares the attribute information of the target prospective member with the desired condition information of the existing member, and, if the attribute information of the target prospective member includes all the attributes included in the desired condition information, The existing member in which the desired condition information is registered is specified as an existing member who desires to have the same attribute as the target prospective member. Next, the number acquiring unit 113 counts the specified number of existing members as a desired number (step S6).

  Next, the number acquiring unit 113 searches the member DB 14a for member information of an existing member having the same attribute as the target prospective member (step S7). For example, the number acquiring unit 113 divides the existing member identified in step S5 into segments according to the attribute (or combination of attributes) indicated by the desired condition. The number acquisition unit 113 compares, for each segment, the desired condition information of the segment with the attribute information of the existing member, and specifies the existing member whose attribute information includes all the attributes included in the desired condition information. Next, the number acquisition unit 113 counts the total number of existing members specified for all the segments divided in step S7 as the same attribute number (step S8).

  Next, the priority order determination unit 114 calculates a desired magnification by dividing the desired number by the same attribute number (step S9). Next, the priority order determination unit 114 determines an addition value according to the desired magnification (step S10). Specifically, the priority order determination unit 114 increases the addition value as the desired magnification increases.

  Next, the desired match number acquisition unit 116 extracts, from the member information searched in step S5, the member information of the existing member having the attribute desired by the target prospective member as the referral partner (step S11). For example, the desired match number acquiring unit 116 compares the desired condition information of the prospective member with the attribute information of the existing member, and specifies the existing member whose attribute information includes all the attributes included in the desired condition information. Next, the number of desired matches acquisition section 116 counts the number of existing members specified in step S11 as the number of desired matches (step S12).

  Next, the goal achievement rate acquiring unit 117 searches the goal achievement member DB 14c for member information of the goal achievement member who has requested the referral partner that the prospective member of interest has the same attribute as the desire of the referral partner. (Step S13). For example, the goal achievement rate acquisition unit 117 compares the desired condition information of the prospective member with the current desired condition information and the desired condition history of the goal achieved member, and determines the desired condition information of the prospective member and the current desired condition information. A matching target achievement member and a target achievement member that includes the same desired condition information as the prospective member's desired condition information in the desired condition history are specified. Next, the goal achievement rate acquisition unit 117 calculates the same desired condition goal achievement rate (step S14). For example, the goal achievement rate acquiring unit 117 counts the number of goal achievement members specified in step S13 as the same desired condition number. Further, the goal achievement rate acquiring unit 117 acquires the member ID of the referral partner who has achieved the predetermined goal from the member information of the goal achievement member specified in step S13. The goal achievement rate acquisition unit 117 acquires the member information associated with the acquired member ID from the goal achievement member DB 14c. The goal achievement rate acquisition unit 117 compares the attribute information included in the acquired member information with the desired condition information of the target prospective member, and obtains all the attributes included in the desired condition information in the attribute information. To identify. The goal achievement rate acquisition unit 117 counts the number of specified goal achievement members as the goal achievement number. Then, the goal achievement rate acquisition unit 117 calculates the same desired condition goal achievement rate by dividing the goal achievement number by the same desired condition number.

  Next, the desired match number acquisition unit 116 determines the weight according to the same desired condition purpose achievement rate (step S15). Specifically, the desired match number acquisition unit 116 sets the weight smaller as the same desired condition purpose achievement rate is smaller. Next, the desired match number acquisition unit 116 weights the desired match number by multiplying the determined weight by the desired match number (step S16). Next, the priority order determination unit 114 adjusts the added value determined in step S10 according to the weighted desired number of matches (step S17). For example, the priority order determination unit 114 increases the coefficient multiplied by the added value or increases the increment of the added value as the number of desired matches increases. Next, the priority order determination unit 114 calculates the final priority by adding the adjusted added value to the priority (step S18).

  Next, the priority order determination unit 114 adds the member ID and the priority of the target prospective member to the appointment priority list 14f according to the calculated priority (step S19). For example, the priority order determination unit 114 compares the priority of the target prospective member with each priority stored in the appointment priority order list 14f. In the appointment priority list 14f, the priority order determination unit 114 places the object between the position of the priority higher than the priority of the target prospective member and the position of the priority lower than the priority of the target prospective member. Of the prospective member is inserted. When step S19 ends, the priority order determination unit 114 ends the priority order determination process.

  FIG. 12 is a flowchart illustrating an example of the appointment target information transmission process performed by the system control unit 11 of the center server 1. The appointment target information transmission process is executed, for example, every time the center server 1 receives a request for appointment target information from any of the teleappointment terminals 2.

  As shown in FIG. 12, the transmission unit 115 sets the priority order R to 1 (step S21). Next, the transmitting unit 115 acquires the member ID of the prospective member corresponding to the priority R from the appointment priority list 14f (Step S22).

  Next, the appointment success rate acquisition unit 118 acquires the attribute information of the target prospective member indicated by the acquired member ID from the prospective member DB 14b (step S23). Next, the appointment success rate acquisition unit 118 acquires prospective member information including attribute information that matches attribute information of the target prospective member among prospective member information of users other than the target prospective member from the prospective member DB 14b ( Step S24). Next, the appointment success rate acquisition unit 118 counts the number of prospective member information acquired in step S24 as the number of users with the same attribute. In addition, the appointment success rate acquisition unit 118 counts, as the number of successes, the number of pieces of prospective member information indicating the success or failure of the appointment among the acquired prospective member information. Then, the appointment success rate acquisition unit 118 calculates the appointment acquisition success rate by dividing the number of successes by the number of users with the same attribute (step S25).

  Next, the transmitting unit 115 determines whether the calculated appointment acquisition success rate is less than a predetermined first threshold (Step S26). If the transmission unit 115 determines that the appointment acquisition success rate is less than the first threshold (step S26: YES), the processing proceeds to step S27. In step S27, the skill level acquisition unit 119 acquires the IP address of the tele appointment terminal 2 that has transmitted the request for the appointment target information. The skill level acquiring unit 119 acquires the skill level of the telephone pointer associated with the IP address from the pointer DB 14e. Next, the transmitting unit 115 determines whether or not the acquired skill level is equal to or more than a predetermined second threshold value (Step S28). If the transmitting unit 115 determines that the skill level is not equal to or higher than the second threshold value (step S28: NO), the process proceeds to step S29. In step S29, the transmission unit 115 increases the priority R by 1, and proceeds to step S22. On the other hand, when determining that the skill level is equal to or higher than the second threshold value (step S28: YES), transmitting section 115 causes the process to proceed to step S30. Further, in step S26, when determining that the appointment acquisition success rate is not less than the first threshold (step S26: NO), transmitting section 115 advances the process to step S30.

  In step S30, the transmitting unit 115 acquires information such as a name, a name, and a telephone number from the prospective member information of the target prospective member, and generates appointment target information including the information. The transmission unit 115 transmits the generated appointment target information to the requesting teleappointment terminal 2. Next, the transmitting unit 115 deletes the member ID and the priority of the prospective member having the priority R from the appointment priority list 14f, and updates the appointment priority list 14f (Step S31). When step S31 ends, the transmission unit 115 ends the appointment target information transmission process.

  As described above, according to the present embodiment, the system control unit 11 acquires the action histories of a plurality of prospective members. Further, based on the acquired action history, the system control unit 11 specifies a prospective member who has taken an action that is estimated to have a willingness to join the matching service at a predetermined level or more, among a plurality of prospective members. Further, the system control unit 11 preferentially transmits the appointment target information indicating the specified prospective member to the teleappointment terminal 2 among the plurality of prospective members. Accordingly, it is possible to improve the enrollment rate of the matching service with respect to the number of prospective members to whom the telephone pointer calls.

  Further, the system control unit 11 may acquire attribute information indicating the attribute of at least the specified prospective member among the plurality of prospective members. Further, based on the acquired attribute information of the prospective member, the attribute information of the existing member and the desired condition information stored in the member DB 14a, the system control unit 11 calculates the attribute of the prospective member for each of the identified prospective members. The number of the same attributes of the members having the same attribute as that of the prospective member and the desired number of the members who wish to introduce the partner having the same attribute as the attribute of the prospective member may be acquired. Further, the system control unit 11 may determine the priority order of prospective members to whom the telephone pointer calls. At this time, the system control unit 11 relatively sets the priority of the prospective member having the relatively high desired ratio, which is the ratio of the desired number to the acquired number of the same attributes, among the identified prospective members. Further, the system control unit 11 may transmit the appointment target information to the tele appointment terminal 2 according to the determined priority. In this case, it is possible to improve the enrollment rate of the matching service with respect to the number of prospective members that the telephone pointer calls, and it is possible to increase the number of new members who can easily match existing members.

  Further, the system control unit 11 may further obtain desired attribute information indicating an attribute desired by the specified prospective member to the referral partner. In addition, the system control unit 11 determines, for each of the identified prospective members based on the prospective member's desired condition information and the existing member's attribute information, the request of the member having the same attribute as the prospective member's desired attribute for the referral partner. The number of matches may be obtained. Further, the system control unit 11 may set the priority of the prospective member having the relatively large number of desired matches to be relatively high among the prospective members having the relatively high desired magnification. In this case, the priority of the prospective member having a relatively large number of existing members having the same attribute as the attribute desired for the referral partner becomes relatively high. The greater the number of existing members having the same attribute as the attribute desired by the referral partner, the higher the probability that the prospective member will match after joining. Therefore, it is possible to increase the number of new members who can easily match with the existing members.

  In addition, the system control unit 11 sets, for each of the plurality of prospective members, the same attribute as the attribute that the prospective member desires to the referral partner among the members who desire the referral partner to have the same attribute as the attribute of the prospective member. The number of desired matches of the members having the information may be acquired. In this case, the priority order of the prospective member is relatively higher for the prospective member who has relatively more existing members meeting the conditions desired by each other. Therefore, it is possible to increase the number of new members who can easily match with the existing members.

  Further, based on the goal achievement member information stored in the purpose member DB 14c and the acquired attribute information and desired condition information of the prospective member, the system control unit 11 determines the prospective member's Among the members who have the same attribute as the attribute and the prospective member has requested the referral partner to have the same attribute as the prospective referral partner, the same attribute as the prospective member wants the referral partner May be obtained as the same desired condition purpose achievement rate. Further, the system control unit 11 may weight the number of desired matches and reduce the weight used for weighting as the acquired desired desired condition objective achievement rate is smaller. Further, the system control unit 11 may determine the priority using the desired number of matches. In this case, in the combination of the attribute of the prospective member and the attribute desired by the prospective member to the referral partner, the lower the probability of achieving the predetermined purpose in the past results, the lower the number of desired matches used for determining the priority order becomes. Less than the desired number of matches. Therefore, the priority of the prospective member is also lowered. Therefore, the priority order of prospective members who are difficult to match with existing members is lowered, and as a result, new members who can easily match with existing members can be increased.

  Further, the system control unit 11 may acquire the success rate of acquiring an appointment for another prospective member having the same attribute as the prospective member to which the appointment target information is transmitted. Further, the system control unit 11 may acquire the proficiency of acquiring appointments of each of the plurality of telephone pointers. In addition, the system control unit 11 determines that the acquired success rate is less than the predetermined value, the appointment target information indicating the prospective member is, among the plurality of telephone pointers, the acquired telephone pointer having a relatively high skill level. It may be transmitted to the tele appointment terminal 2 to be used. In this case, a telephone appointer with a relatively high level of skill is assigned to a member who attempts to obtain an appointment for a prospective member who has an attribute that makes it difficult to obtain an appointment from past results. Therefore, a telephone appointer having a relatively high level of skill can make a call, thereby improving the success probability of obtaining an appointment from a prospective member having an attribute that makes it difficult to obtain an appointment.

  Further, the system control unit 11 may acquire the skill level according to the success rate of acquiring the appointment by each of the plurality of telephone pointers. In this case, the skill level can be determined according to the performance of the telephone pointer.

  Further, the system control unit 11 may acquire a browsing history of contents provided on the website of the matching service as an action history. In addition, the system control unit 11 may specify a prospective member who has viewed a predetermined content among the contents provided on this website. In this case, the prospective member's willingness to join can be estimated based on the browsing history of the website of the matching service.

  In addition, the predetermined content may be at least one of content indicating a story of a matching service, content indicating a fee for the matching service, and content indicating a place where an enrollment explanation is performed. In this case, the prospective member's willingness to join can be more accurately estimated.

  Further, based on the goal achievement member information stored in the goal achievement member DB 14c, the attribute information of the existing member, and the desired attribute information, the system control unit 11 determines the attribute of any target member among the plurality of existing members. Among the members who have the same attribute and who have requested the referral partner to have the same attribute as the target member currently wants the referral partner, the same attribute as the target member desires the referral partner May be obtained as the same desired condition purpose achievement rate. Further, when the same desired condition purpose achievement rate is less than a predetermined value, the system control unit 11 may transmit, to the user terminal 5 used by the target member, prompting information for prompting the referral partner to change the desired attribute. . In this case, in the combination of the attribute of the existing member and the attribute desired by the existing member as the referral partner, if the probability of achieving the predetermined purpose is low in the past results, the change of the desired attribute is prompted. The existing member changes the desired attribute based on the prompt, so that the member can easily match other existing members.

  In the above-described embodiment, the present invention is applied to a matching service for introducing members mainly having a business purpose. However, the present invention may be applied to, for example, a marriage counseling office that introduces men and women aiming at marriage.

1 center server 2 tele appointment terminal 3 telephone 4 staff terminal 5 user terminal 11 system control unit 12 system bus 13 input / output interface 14 storage unit 14a member DB
14b Probable member DB
14c Objective achievement member DB
14d browsing history DB
14e pointer DB
14f Appointment priority list 15 Communication unit 111 Probable member information acquisition unit 112 Highly motivated prospective member identification unit 113 Number acquisition unit 114 Priority order determination unit 115 Transmission unit 116 Desired number of matches acquisition unit 117 Object achievement rate acquisition unit 118 Acquisition success rate acquisition Unit 119 Skill acquisition unit 120 Desired condition change prompting unit NW1 Internet NW2 Intranet S Matching system

Claims (12)

An appointment target determination device connected via a network to a terminal device used by a telephone pointer that recommends that a non-member who has registered his / her own attributes in a matching service introducing members to receive a membership explanation,
Behavior history acquisition means for acquiring the behavior history of the plurality of non-members,
Based on the acquired action history, a specifying means for specifying, among the plurality of non-members, non-members who have taken an action whose motivation to join the matching service is estimated to be at least a predetermined degree,
A transmitting means for transmitting to the terminal device the appointment target information indicating the non-member that the telephone pointer calls, wherein the appointment target information indicating the specified non-member is prioritized among the plurality of non-members. A transmission means for transmitting the information in a targeted manner;
An appointment target determination device, comprising: The appointment target determination device according to claim 1,
Non-member information acquisition means for acquiring at least non-member attribute information indicating the attribute of the specified non-member among the plurality of non-members,
The acquired non-member attribute information, the member attribute information indicating the attribute of the member, and the member attribute information stored in the storage unit that stores the member desired attribute information indicating the attribute desired by the member to the referral partner. Introduce that each of the specified non-members has the first number of members having the same attribute as the non-member attribute and has the same attribute as the non-member attribute based on the member desired attribute information. Number acquisition means for acquiring the second number of members desired by the other party;
The telephone pointer is a determining means for determining a priority of a non-member making a call, wherein a ratio of the second number to the obtained first number among the specified non-members is relatively high. Determining means for relatively increasing the priority of non-members,
The appointment target determining device, wherein the transmitting unit transmits the appointment target information to the terminal device according to the determined priority order. The appointment target determination device according to claim 2,
The non-member information obtaining means further obtains non-member desired attribute information indicating an attribute desired by the specified non-member to the referral partner,
Based on the acquired non-member desired attribute information and the acquired member attribute information, a third number of members having the same attribute as the attribute desired by the non-member as an introduction partner is obtained for each of the specified non-members. A second number acquisition unit,
The appointment target, wherein the determining means sets relatively higher the priority of the non-member having the relatively acquired third number among the non-members having the relatively high acquired ratio. Decision device. The appointment target determination device according to claim 3,
The second number acquisition means is, for each of the specified non-members, among the members who wish to have the same attribute as the attribute of the non-member to the referral partner, the attribute that the non-member wants to the referral partner. An appointment target determining device for acquiring the third number of members having the same attribute. The appointment target determination device according to claim 3 or 4,
The matching service supports the achievement of the predetermined purpose by the member by introducing the members having the predetermined purpose,
The member that has achieved the predetermined purpose has been stored in the second storage means for storing the introduction partner who has achieved the predetermined purpose, and the goal achievement member information indicating the history of the attribute desired by the member who has achieved the predetermined purpose for the introduction partner. Said objective achievement member information, based on the acquired non-member attribute information and non-member desired attribute information, for each of the identified non-member, having the same attribute as the non-member attribute, And among the members who have requested the referral partner that the non-member has the same attribute as the referral partner, the referral partner having the same attribute as the non-member wishes the referral partner is referred to as Further provided is a ratio acquisition means for acquiring a ratio of members who have achieved the predetermined purpose,
The second number obtaining means weights the third number, and reduces the weight used for the weighting as the obtained ratio is smaller,
The appointment target determination device, wherein the determination unit uses the weighted third number. The appointment target determination device according to any one of claims 1 to 5,
The appointment target determination device is connected to the plurality of terminal devices used by the plurality of telephone pointers,
A success rate obtaining means for obtaining a success rate of obtaining an appointment for another user having the same attribute as the non-member attribute to which the appointment target information is transmitted by the transmitting means,
Skill acquisition means for acquiring the skill of acquiring the appointment of each of the plurality of telephone pointers,
Further comprising
The transmitting means, the appointment target information indicating a non-member the acquired success rate is less than a predetermined value, the telephone pointer of the plurality of telephone pointers, the acquired skill level is relatively high An appointment target determining device for transmitting to an appointment target used by a user. The appointment target determination device according to claim 6,
The appointment target determination device, wherein the skill level acquiring means acquires the skill level according to a success rate of acquiring the appointment by each of the plurality of telephone pointers. The appointment target determination device according to any one of claims 1 to 7,
The behavior history acquisition unit acquires a browsing history of content provided on the website of the matching service as the behavior history,
The appointment target determining device, wherein the specifying unit specifies a non-member who browsed a predetermined content among contents provided on the website. The appointment target determination device according to claim 8,
The appointment target, wherein the predetermined content is at least one of content indicating a story of the matching service, content indicating a fee for the matching service, and content indicating a place where the enrollment explanation is performed. Decision device. The appointment target determination device according to any one of claims 1 to 9,
The matching service supports the achievement of the predetermined purpose by the member by introducing the members having the predetermined purpose,
The member that has achieved the predetermined purpose has been stored in the second storage means for storing the introduction partner who has achieved the predetermined purpose, and the goal achievement member information indicating the history of the attribute desired by the member who has achieved the predetermined purpose for the introduction partner. The objective achievement member information, the member attribute information indicating the attribute of the member, and the member attribute information and the member request stored in storage means for storing the member desired attribute information indicating the attribute desired by the member to the referral partner Based on the attribute information, it is introduced that the target member has the same attribute as the attribute of any target member among the plurality of members, and that the target member has the same attribute as the attribute desired by the referral partner at present. Among the members who have desired the partner, a second ratio acquisition for acquiring a second ratio of the referral partner having the same attribute as the attribute desired by the target member to the referral partner and the member who has achieved the predetermined purpose. And means,
When the second ratio is less than a predetermined value, a prompt information transmitting unit that transmits prompt information for prompting the referral partner to change a desired attribute to a terminal device used by the target member;
An appointment target determination device, further comprising: It is executed by a computer of an appointment target determining device connected via a network to a terminal device used by a telephone pointer that recommends that a non-member who has registered his / her own attribute in a matching service for introducing members to receive a membership explanation is used. In the appointment target determination method,
An action history obtaining step of obtaining action histories of the plurality of non-members,
A specifying step of specifying, based on the acquired action history, a non-member who has taken an action in which the willingness to join the matching service among the plurality of non-members has been estimated to be at least a predetermined degree;
A transmitting unit for transmitting to the terminal device the appointment target information indicating the non-member to whom the telephone pointer calls, wherein the appointment target information indicating the specified non-member is prioritized among the plurality of non-members A transmitting step for transmitting the information;
A method for determining an appointment target, comprising: It is recommended that non-members who have registered their attributes in a matching service to introduce members receive a membership explanation.
Behavior history acquisition means for acquiring the behavior history of the plurality of non-members,
Based on the acquired action history, a specifying means for specifying, among the plurality of non-members, non-members who have taken an action whose motivation to join the matching service is estimated to be at least a predetermined degree,
A transmitting unit for transmitting to the terminal device the appointment target information indicating the non-member to whom the telephone pointer calls, wherein the appointment target information indicating the specified non-member is prioritized among the plurality of non-members A transmission means for transmitting the information in a targeted manner;
An appointment target determination program characterized by functioning as an appointment target.

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