JP6527493B2 - Sales promotion method - Google Patents

Description

  The present invention relates to a sales promotion method using an air gun.

  In recent years, air cannons have been used to promote products. For example, Patent Document 1 discloses an apparatus and method for transmitting an advertising scent using an air gun to an advertisement target person (receiver) who is looking at an advertisement image of a product and transmitting advertisement information. There is. Further, Patent Document 2 aims to improve the sense of realism by adding an odor to video content having a story property by releasing a vortex ring including an odor (aroma) from an air gun to an observer (a receiver). A video content with odor presentation information is disclosed. The present technology is intended to improve the realism of video content, and is also mentioned to be applied to video (product PR video) used in electronic commerce.

JP, 2010-39333, A Unexamined-Japanese-Patent No. 2006-295321

However, Patent Document 1 does not mention making the vortex ring visible, and the advertising scent is transmitted in a state in which the advertisement target person can not see it. In such a case, if the vortex ring deviates from the receiver due to the influence of the air flow, the movement of the receiver, or the like, the receiver does not notice the smell and can not receive the advertising smell. Also in Patent Document 2, making the vortex ring visible is not touched, and the scent is presented in a state in which the observer of the image can not visually recognize, and the same problem is concerned.
Heretofore, it has been common knowledge that vortex rings are not visualized when using a cannon to add a scent to advertising image or video content. For the purpose of attracting attention to advertisement images or improving the realism of video content, it is considered that the visualized vortex rings are considered to be unsightly and do not lead to sales promotion.
As a result of intensive studies, the present inventors have found that the sale of goods can be promoted by making the vortex rings imparted with the smell related to goods rather visible. First, the recipient can effectively transmit the scent to the recipient because the recipient can smell the scent while visually recognizing the vortex ring. Second, there is a sense of pleasure in chasing the vortex ring with the nose and a sense of expectation for the smell felt from the approaching vortex ring, and the recipient can enjoy the scent happily, and along with the product image etc., the recipient Can give an impression. That is, the present invention relates to a sales promotion method capable of effectively transmitting information (aroma information) on the smell of a product to a receiver.

  In order to solve the above-mentioned problems, a sales promotion method of the present invention is a sales promotion method using visual information and aroma information of a product, and it is possible to transmit aroma to a recipient who is viewing the visual information of the product. It is characterized in that the aroma information is transmitted by ejecting from the air gun a vortex ring which is included and which is made visible by containing microdroplets.

  According to the present invention described above, it is possible to provide a sales promotion method capable of effectively transmitting aroma information on a product.

It is the model which showed the whole structure of the aroma transmission apparatus with which the sales promotion method of 1st Embodiment is performed. It is a figure for demonstrating the air cannon used for the sales promotion method of one Embodiment of this invention. It is a figure for demonstrating the "visual field" said in 1st Embodiment of this invention. It is the model which showed the whole structure of the aroma transmission apparatus with which the sales promotion method of 2nd Embodiment is performed.

The sales promotion method of the present invention will be described in detail below.
The present invention directs the recipient of the visual information of the product to the aroma information of the product by emitting from the air gun a vortex ring that contains an aroma and is made visible by containing minute droplets. Communicate to the recipient.

(Product)
As goods of the present invention, an article having a shape or structure that can be visually recognized by a person to be transmitted is a main object. Other than the goods, goods that can be visually recognized by the receiver, such as television programs, movies, real estate such as land and home, are included in the goods of the present invention. In addition, even if it is a product such as a gymnasium, hotel service, or music content that can not be detected visually by the recipient, the recipient can visually grasp it as a character or image representing them. If it is provided, it can be included in the goods of the present invention.

(Visual information)
The visual information of a product is an image or a model of the product.
There are still images and moving images in the product image, photographs, computer graphics, sketches and the like are illustrated as the still images, and images, movies, animations and the like are illustrated as the moving images. The image of the product may be attached with a character representing the product name, the effect / effect of the product, the method of use, the name of the sales company or the like, or a graphic representing the logo mark or the like.
A model of a product is a structure imitating a product or a structure imitating a container of a product, and the appearance of the structure is similar to the product or a container of the product (hereinafter referred to as "product etc."). Specifically, for example, the shape of the structure is substantially similar to all or part of a product or the like, and the surface of the structure has colors, decorations, and designs similar to the product or the like. The shape of the structure does not have to be completely similar to the product etc., as long as the shape of the structure can recall the product etc. It may be in a shape in which a part of a product etc. is cut off. The surface of the structure does not have to have completely the same color, decoration, or design as the product etc., as long as the surface of the structure can recall the product etc. For example, on the surface of the structure, characters not written on the product sale date, product announcements, etc. may be given.

(Scent information)
The aroma information of a product means information about the smell of the product, such as the smell given to the product or the smell representing the image of the product. The scent representing the product image may be different from the scent imparted to the product. For example, a product having an image of a forest can be provided with a scent reminiscent of a forest, and this scent is the aroma information of the product.
In the present invention, a vortex ring is emitted from an air gun toward a recipient who is viewing visual information of a product, and aroma information is transmitted to the recipient by the vortex ring. Specifically, for example, the vortex ring is given the same or similar smell as the product. However, at this time, the components of the perfume may be different between the vortex ring and the product. The receiver can sniff the scent of the whirlpool while seeing the visual information of the product, and can know the smell (aroma information) given to the product. Alternatively, the whirlpool is given a scent that represents the image of the product. The receiver can sniff the scent of the whirlpool while seeing the visual information of the product and can know the scent (aroma information) representing the image of the product.

(aroma)
In the present invention, the aroma information is provided to the vortex ring by including the aroma in the vortex ring. The aroma is one obtained by vaporizing or micronizing a perfume or a perfume dissolved in a solvent. The aroma may contain moisture obtained by vaporizing or micronizing water, as required. The diameter of the fine particles when micronized is preferably 20 μm or less from the viewpoint of preventing sedimentation due to gravity.
As the perfume, known perfumes can be used without particular limitation, and examples thereof include natural perfumes extracted from natural products such as peppermint oil, chemically synthesized synthetic perfumes such as limonene, and two or more known perfumes as appropriate. Examples thereof include perfumes obtained by mixing in proportions and perfumes which are solid and sublimable at normal temperature such as menthol. Examples of the solvent include ethanol, propylene glycol, dipropylene glycol, butylene glycol, triethyl citrate, 3-methoxy-3-methyl-1-butanol, tripropylene glycol methyl ether and the like, but it is not limited thereto. Absent. Ethanol is preferably used in terms of ease of handling.

(Microdroplet)
In the present invention, microdroplets are included in the vortex ring to make the vortex ring visible. Because the microdroplets scatter visible light, the vortex ring becomes turbid and visible. The diameter of the microdroplet for this purpose is preferably 1 μm or more and 20 μm or less. If the diameter is smaller than 1 μm, the ability to scatter visible light per microdroplet decreases, and the visibility decreases. When the diameter is larger than 20 μm, it tends to settle by gravity. In addition, the number of microdroplets that can be filled per unit volume is reduced, the amount of scattering of visible light is reduced, and the visibility is reduced.
As a liquid to be a raw material of microdroplets, for example, glycols such as propylene glycol, tripropylene glycol, and 1,3-butylene glycol, organic solvents such as glycerin, or solvents in which a plurality of these are mixed can be used. Water may be added to these. Propylene glycol is preferably used in terms of low odor and ease of handling.
In the present invention, it is particularly preferable that the fragrance is constituted by containing the fine particles of the fragrance dissolved in the fragrance or the solvent and the moisture, and the fragrance is contained in the vortex ring together with the microdroplet containing propylene glycol as a main component. The main component means the component with the highest weight ratio. It is possible to include the perfume at a high concentration in the vortex ring by using a more finely-divided perfume rather than using the vaporized perfume as the aroma, and the vaporized perfume is absorbed by the microdroplets mainly composed of propylene glycol. Can be suppressed from being diluted. In addition, it is preferable that the moisture also contains water particles. The use of micronized water rather than the use of vaporized water as moisture can prevent the vaporized water from being absorbed into microdroplets mainly composed of propylene glycol and being diluted. As a result of the above, the recipient can easily sense the smell.

(Air cannon)
As the air gun, one similar to known devices can be used. The air cannon includes an aroma generating device for generating aroma, a microdroplet generating device for generating microdroplets, a gas-filled tank for holding air containing the generated aroma and microdroplets, and gas filling It includes a pressurizing device for pressurizing air in the tank, an ejection port for injecting pressurized air to the outside, an aroma generating device, and a driving device for driving the microdroplet generating device and the pressurizing device. It consists of The aroma generating device may comprise a moisture generating device for generating moisture.
If the visual information of the item is a model of the item, an air can be incorporated into the model. All members constituting the air gun may be incorporated into the model, or some members may be incorporated into the model and the remaining members may be placed outside the model. At this time, it is preferable to incorporate the injection port and the gas filled tank into a model. The aroma generating device, the microdroplet generating device, the pressurizing device, and the driving device may be incorporated in the model or disposed outside the model. When incorporating members such as a gas filling tank, an aroma generating device, a microdroplet generating device, a pressurizing device, and a driving device into a model, these members are incorporated into the interior of the model so that the person to be transmitted can not see the member It is preferable to Further, even when the air gun member is disposed outside the model, it is preferable to cover the member with an opaque housing or the like so that the person to be transferred can not visually recognize the member.
In the case of a product which is used by injecting the liquid preparation from the outlet of the container, it is effective to incorporate an air gun into a model of the product. In particular, when the injection port of an air gun is provided at the position of the injection port of a model imitating a container, it is expected that the injection of the vortex ring will evoke the injection of the preparation in the product and lead to sales promotion of the product.

  Hereinafter, the sales promotion method of the first embodiment and the second embodiment of the present invention will be described using the drawings. In addition, the descriptions of (commodity), (visual information), (aroma information), (aroma), (microdroplet) and (air cannon) are applied substantially as they are to the first embodiment and the second embodiment. The redundant description will be omitted as appropriate.

First Embodiment
FIG. 1: is the schematic diagram which showed the whole structure of the aroma transmission apparatus 120 in which the sales promotion method of 1st Embodiment is performed. The aroma transmission device 120 includes the air gun 1 shown in FIG. 2, and the air gun 1 is installed in the housing 121. The vortex ring R ejected from the ejection port 51 of the air gun 1 passes through the opening 122 of the housing 121 and flies in the direction indicated by the arrow D to a receiver (not shown). The receiver sits on the chair 126 and senses the smell of the vortex ring R ejected from the air gun 1 while watching the video displayed on the video display device 124.
In the first embodiment, the color of the background when the user looks at the outlet 51 from the receiver is set to a lightness of 40% or less or a saturation of 60% or more in the HSV color space so that the receiver can easily recognize the vortex ring R. It is dark. Specifically, the surface of the air gun 1 (including the surface of the shutter 811 provided in the ejection port 51) seen through the front surface 121a of the case 121 and the opening 122 provided in the case 121 is darkened.

In the first embodiment, visual information of a product such as an image of the product is presented on the video display device 124. The scent assigned to this product or the scent representing the image of the product is the flavor information of the product, and the vortex ring R contains the scent adjusted so that the vortex ring R has the same scent as the above scent. In the first embodiment, a vortex ring that includes the above-mentioned aroma and includes microdroplets to make it visible to the recipient who is viewing the visual information of the product presented on the image display device 124. By emitting R from the air gun 1, it is possible to transmit the aroma information of the product to the receiver.
The air gun 1 can be of the same type as known devices. The air gun 1 shown in FIG. 2 includes a gas filling tank S, an ejection port 51, a pressurizing device 9, an aroma generating device 71, a micro droplet generating device 75, and a driving device 100.
The gas-filled tank S holds air containing aroma and microdroplets. The aroma is composed of a perfume and optionally water. All or part of the gas held in the gas-filled tank S is ejected from the ejection port 51 in the direction of the arrow D to form the vortex ring R and propagates to the receiver.
The ejection port 51 is an opening for ejecting the vortex ring R from the air gun 1 to the outside, and has a substantially circular shape. The injection port 51 is formed at the end of a cylindrical portion that protrudes forward in the injection direction from the wall 53 of the gas filling tank S. The ejection port 51 is provided with a shutter 811 that opens only during a period of injecting gas. By closing the ejection port 51 with the shutter 811, it is possible to reduce that the aroma of the gas filled tank S leaks from the ejection port 51 to the outside.

  The pressurizing device 9 pressurizes the gas in the gas filling tank S, and injects the gas from the injection port 51 to the outside. In the case of FIG. 2, the pressure device 9 is electrically driven by the driving device 100 to pull and release the elastic film 7 through the detachable joints 61 and 63. That is, the pressure device 9 stretches the elastic film 7 by pulling the elastic film 7 in a state where the bonding portion 61 fixed to the elastic film 7 and the bonding portion 63 fixed to the pressure device 9 are bonded. Thereafter, when the bonding between the bonding portion 61 and the bonding portion 63 is released and the elastic film 7 is released, the elastic film 7 is contracted by the elastic restoring force, and the gas is pressurized. The pressurizing device 9 is not limited to this, and any known one can be used without particular limitation. For example, a method using an air pump such as an electromagnetic type or a piston type, a method using the elastic restoring force of a spring, etc. Be

  The aroma generating device 71 is electrically driven by the drive device 100 to generate an aroma and fill the aroma into the gas filling tank S. The aroma is one obtained by vaporizing or micronizing a perfume or a perfume dissolved in a solvent. The aroma may contain moisture obtained by vaporizing or micronizing water, as required.

The aroma generating device 71 generates an aroma from a perfume or a perfume dissolved in a solvent. The fragrance dissolved in the fragrance or the solvent is stored in a storage container (not shown) in the aroma generating device 71. A known method can be used for producing the aroma, and for example, volatilization by heating, atomization by ultrasonic vibration, dissipation by air flow, etc. can be used. With regard to the sublimable perfume which is solid at normal temperature, it can be stored in the storage container in the aroma generating device 71 in the solid state, and the aroma can be generated by utilizing the radiation by the air flow. The generated aroma is sent into the gas filling tank S through the pipe 77.
The aroma generating device 71 may be provided with a moisture generating device 73. The moisture generator 73 generates moisture and fills the moisture into the gas-filled tank S. Humidity is the vaporization or micronization of water. Water is stored in a water storage container (not shown) in the humidity generator 73. An antimicrobial may be added to the water. As the antibacterial agent, ethanol is preferably used in view of low odor and ease of handling.

  A well-known method can be used for production | generation of moisture, for example, volatilization by heating, atomization by ultrasonic vibration etc. are mention | raise | lifted. The generated moisture is sent into the gas filling tank S through the pipe 78. It is possible to change the quality of the aroma by incorporating the moisture generated in this way into the aroma. In particular, from the viewpoint of changing the quality of the scent to a natural-like scent close to that of a natural product, the relative humidity in the gas-filled tank S is preferably 70% or more.

  The microdroplet generator 75 is electrically driven by the driving device 100 to generate microdroplets for making the vortex ring R visible, and the microdroplets are filled in the gas-filled tank S. In the first embodiment, the microdroplet is included in the vortex ring R together with the aroma to make the vortex ring R visible. Since the microdroplets scatter visible light, the vortex ring R becomes cloudy and becomes visible. The liquid to be the source of the microdroplets is stored in a droplet storage container (not shown) in the microdroplet generator 75. A well-known method can be used for production | generation of a micro droplet, for example, volatilization by heating, atomization by ultrasonic vibration etc. are mention | raise | lifted. The generated microdroplets are sent into the gas filling tank S through the pipe 79.

  The driving device 100 is connected to the pressurizing device 9, the aroma generating device 71, the moisture generating device 73, and the minute droplet generating device 75, and electrically controls and drives each device to perform the above operation. When the shutter 811 is provided in the ejection port 51, the drive device 100 also drives the shutter 811 to perform the opening / closing operation. In the driving device 100, a charge start switch (not shown) for driving the aroma generating device 71, the moisture generating device 73 and the micro droplet generator 75 to fill the gas filling tank S with the aroma and micro droplets, And a firing switch (not shown) for driving the shutter 811 to eject the vortex ring R from the air gun 1.

  In the first embodiment, as shown in FIG. 1, a switch group 127 such as a filling start switch and a firing switch electrically connected to the drive device 100 is disposed on the front surface 121 a of the housing 121. The operator of the aroma transfer device 120 can manually operate the switches arranged in the switch group 127. Alternatively, a remote control linked to each switch may be prepared, and the switch may be remote-controlled at a location away from the switch group 127. If the switch can be operated by remote control, the receiver can also operate by remote control.

  The filling start switch and the firing switch may operate in conjunction with an external input signal. The driving device 100 receives an external input signal, starts a timer, operates the filling start switch after a predetermined waiting time, and operates the firing switch after the predetermined waiting time. For example, if the start signal for starting the image is used as the input signal and the above two standby times are properly determined, the content of the image and the timing of transmitting the vortex ring R (aroma) can be adjusted. . At this time, the firing switch may be operated multiple times with an appropriate waiting time. Alternatively, a sensor may detect that the person to be transmitted has sat on the chair 126, and this detection signal may be used as an input signal. In this way, when the receiver sits on the chair 126, the swirl ring R (flavor) is automatically ejected, and the switch operation by the operator of the scent transfer device 120 is not necessary.

  The aroma transmission device 120 of the first embodiment is further provided with a video display device 124, and the person to be transmitted smells the scent carried by the vortex ring R while watching the video and the audio displayed on the video display device 124. It is supposed to be. Examples of the image display device 124 include a liquid crystal display, a plasma display, a screen and the like. Video and audio reproduced by a video reproduction device (not shown) such as a DVD or a projector are output to the video display device 124. Voice can also be silent. The image display device 124 may be a planar member displaying still images such as photographs, computer graphics, posters, pictures, sketches and the like.

  The video display device 124 is provided with a video start switch, and when the video start switch is pressed, a series of video and audio are streamed to the video display device 124. When the video ends, the video display device 124 is in a standby state. Alternatively, the video display device 124 may be provided with a video end switch, and the video may be repeatedly played until the video end switch is pressed. In the first embodiment, the video start switch and the video end switch are disposed on the front surface 121 a of the housing 121 as a switch group 127 together with the filling start switch and the discharge switch. These switches may be operated by remote control. Alternatively, a sensor may detect that the person to be transmitted has sat on the chair 126, and the detection signal may be used as an input signal to operate the video start switch.

  In the first embodiment, the air gun 1 is disposed inside the housing 121 and disposed below the video display device 124. The sales promotion method of the present invention is not limited to this configuration, as long as the air gun 1 is disposed around the image display device 124 and can eject the vortex ring R toward the receiver. Here, the periphery of the video display device 124 refers to a range within 1 m from the outer edge of the video display device 124, and the opening center of the ejection port 51 of the air gun 1 is disposed within the range. At this time, it is preferable that the air gun 1 is disposed at a position where the person to be transmitted is not included in the field of view looking at the screen 124 a of the image display device 124 and the image display device 124 is not included on the flight path of the vortex ring R. . Here, as shown in FIG. 3, the visual field is defined as a solid having the center point of both eyes of the person to be transmitted 3 as a vertex and the screen 124 a of the image display device 124 at the bottom. By arranging the air gun 1 and the video display device 124 in this way, the receiver recognizes the flying vortex ring R while viewing the video and audio displayed on the video display device 124, You can smell the smell of R.

  The aroma transmission device 120 of the first embodiment is further provided with a chair 126 such as a sofa, and the person to be transmitted views the video and audio displayed on the video display device 124 while sitting on the chair 126. It is designed to smell the smell carried. Providing the chair 126 and having the receiver sit there has the advantage of facilitating the transmission of aroma information to the receiver. Specifically, first, since the distance from the outlet 51 of the air gun 1 to the receiver is substantially constant, the pressurizing speed of the pressurizing device 9 is fixed, and the vortex ring R is ejected at a constant flying speed. Can. In addition, since the position of the face is substantially constant regardless of the height of the receiver, the direction in which the swirl ring R is ejected from the air gun 1 can be fixed. Vortex ring R is emitted from air gun 1 aiming at the vicinity of the nose of an adult recipient in a sitting position sitting on a chair 126. In the case of a child who is short as a child, by getting up from the chair 126 and standing upright on the floor 125, the nose is brought close to the vortex ring R that flies with the position of the face of an adult sitting on the chair 126 You can smell the scent. If the air gun 1 is disposed under the image display device 124 and the vortex ring R is ejected obliquely upward from the air gun 1, the flying position of the vortex ring R becomes lower as the air gun 1 is approached, so A low child can get close to the vortex ring R and smell the scent by getting up from the chair 126 and walking toward the air gun 1.

According to the aroma transmission device 120, the sales promotion method of the first embodiment is realized by the following procedure.
The operator of the aroma transfer device 120 instructs the receiver to place the receiver on the center of the chair 126 so as to face the image display device 124. Subsequently, the operator manually presses the video start switch of the switch group 127 to cause the video display device 124 to display an introduction video of the product as visual information of the product, and causes the receiver to view the introduction video. In the introduction video, in addition to the image of the product, the product name, the effect / effect of the product, the method of use, the name of the sales company, etc. are displayed, and at the same time, an explanation by audio is given.
Subsequently, the operator of the aroma transfer device 120 presses the filling start switch of the switch group 127 to fill the gas filling tank S with the aroma and the microdroplet, and then presses the firing switch to make the vortex ring R containing the aroma and the microdroplet. The air gun 1 ejects toward the receiver who is looking at the introduction image. The aroma contains moisture, and the amount, composition and the like of the aroma are adjusted so that the vortex ring R has the same aroma as the product. The microdroplet scatters visible light to make the vortex ring R cloudy, and the vortex ring R is visible from the receiver.

The receiver, while sitting in the chair 126, visually recognizes the vortex ring R flying toward him while watching the introduction video of the product (visual information of the commodity), brings the nose close to the vortex ring R, and smells of the vortex ring R Sniff out. Or smell the scent that spreads the whirlpool R to the chin and chest and diffuses. The same smell as that of the product is given to the whirlpool R, and from the smell of the whirlpool R, it is possible to know the smell given to the product (the aroma information of the product).
According to the method as described above, the person to be transmitted simultaneously recognizes the image (visual information) and the aroma (aroma information) of the product and receives a strong impression of the product. In particular, since the vortex ring R is visible, there is a pleasure of chasing the vortex ring R with the nose, and a sense of expectation for the smell felt from the approaching vortex ring R, and the person to be transmitted enjoys the product aroma information Can be expected to have a high sales promotion effect. Such entertainment is particularly effective for adolescent recipients.

The sales promotion method according to the first embodiment is not limited to such a procedure. For example, the scent to be imparted to the vortex ring R as the aroma information of the commodity may be a scent representing the image of the commodity. In addition, the vortex ring R may be emitted a plurality of times toward the receiver who is viewing the visual information of the product. Furthermore, the operation of the image start switch, the filling start switch, and the emission switch by the operator may be remote control operation.
Alternatively, the operation of the filling start switch and the emission switch by the operator may be omitted using the aroma transmission device 120 having a configuration in which the filling start switch and the emission switch operate in conjunction with the image start switch. That is, the drive device 100 of the aroma transfer device 120 receives the start signal of the image output from the image start switch, starts the timer, operates the filling start switch after a predetermined waiting time, and further discharges after a predetermined waiting time. The switch is configured to operate. When the apparatus having such a configuration is used, the operator places the person to be transmitted in the center of the chair 126 and then presses the video start switch to flow an introduction video of the product on the video display device 124 and receive visual information of the product. While transmitting to the transmitter, the vortex ring R can be ejected to the receiver to transmit the aroma information of the product. Moreover, by adjusting the standby time, it is possible to adjust the timing of the introduction video and the ejection of the vortex ring R, so the vortex ring R is ejected at the timing when the smell of the product is desired in the introduction video, and the aroma information of the product is timed. I can tell Lee the recipient. At this time, the video start switch may be operated by remote control, and instead of the operator, the receiver may remote control the video start switch.

  Alternatively, in the above-described aroma transmission device 120, a sensor may detect that the person to be transmitted has sat on the chair 126, and the detection signal may be used as an input signal to operate the video start switch. This makes it unnecessary to operate the video start switch by the operator or the receiver. In this way, when the receiver sits on the chair 126, an introduction video of the product is automatically sent to the video display device 124, visual information of the product is transmitted to the receiver, and the vortex ring R is transmitted to the receiver. It injects and the aroma information of goods is transmitted.

  In addition, non-white light may be applied to the vortex ring R while the vortex ring R is flying from the exit 51 to the receiver, and the visibility of the vortex ring R may be improved. Non-white light may be continuously applied to the vortex ring R flying from the exit 51 to the receiver, or may be applied intermittently or temporarily. There is no particular limitation on the direction of light. Place the light source on the floor 125 and shine the light from below the vortex ring R, or place the light source on the back of the chair 126 (the back side when the receiver sits on the chair 126 and faces the air gun 1) A method of applying light from the front of the vortex ring R is exemplified.

In the sales promotion method of the first embodiment, when the distance from the injection port 51 to the receiver is 1 m or more and 3 m or less, the diameter of the injection port 51 of the aroma transmission device 120 is 4 cm or more and 15 cm or less. 1m above, as vortex ring R flies by the following flight speed per second 2.5 m, 350 cm ³ or more, the 2500 cm ³ or less of the volume of the gas, it is preferable that can be emitted from an air cannon 1. Here, the distance from the ejection port 51 to the recipient is the distance from the opening center of the ejection port 51 to the nose of the recipient.
The ejection port 51 is an opening for ejecting the vortex ring R from the air gun 1 to the outside, and has a substantially circular shape. The diameter (diameter) of the injection port 51 is preferably 4 cm or more and 15 cm or less. If the opening is not completely circular, the diameter of the inscribed circle of the opening is defined as the diameter of the outlet 51.

  When the diameter (diameter) is 4 cm or more, the amount of gas (the amount of aroma) that can be carried by the vortex ring R can be secured, and the aroma of the recipient can be easily detected. And, for the above reason, the diameter (diameter) of the injection port 51 is preferably 5 cm or more, more preferably 7 cm or more. In addition, when the diameter (diameter) is 15 cm or less, the vortex ring R ejected from the ejection port 51 is prevented from becoming larger than the face of a person, and as a result, the aroma does not spread widely and is not diluted. The aroma that is dissipated without being sucked by the recipient can be reduced, and the efficiency of aroma transmission to the recipient can be enhanced. And, for the above reason, the diameter (diameter) of the injection port 51 is preferably 14 cm or less, more preferably 12 cm or less.

The volume of gas to be injected is to ensure the aroma amount carried in vortex ring R, from the viewpoint of facilitating the smell sensing of the communicators, it is preferable that a 350 cm ³ or more, still more preferably 600 cm ³ or more. The volume of gas emitted from the viewpoint of preventing deterioration of aroma transmission efficiency, it is preferable to 2500 cm ³ or less, still more preferably 1500 cm ³ or less. When the volume of the gas to be emitted becomes excessive, the amount of aroma dropped off from the vortex ring R during flight of the vortex ring R increases, and the efficiency of aroma transmission to the recipient decreases. In addition, the aroma spreads widely and dissipates without being drawn to the recipient, and the efficiency of aroma transmission to the recipient decreases.

Moreover, it is preferable to adjust the pressurizing speed of the pressurizing device 9 so that the vortex ring R flies at a flight speed of 1 m or more per second and 2.5 m or less per second, and eject a gas (vortex ring R). Since the speed at which the vortex ring R flies gradually decreases due to air resistance, in the present embodiment, “flying speed” is defined as the average speed when the vortex ring R flies to a point 1 m ahead from the exit 51. Specifically, assuming that the time it takes for the gas (head of the vortex ring R) to exit from the exit 51 and reach a point 1 m ahead from the exit 51 is t seconds, the flight speed is 1 / t [m / sec Calculated with].
Since the flight speed of the vortex ring R is 1 m per second or more, the vortex ring R can be prevented from breaking down and aroma being dissipated before reaching the receiver due to the influence of air resistance. And, for the above reason, the flight speed of the vortex ring R is preferably 1.1 m or more per second, and more preferably 1.2 m or more per second.
Further, by setting the speed to 2.5 m per second or less, it is possible to reduce the impact that the vortex ring R collides with the face or nose of the person to be transmitted, and to prevent the discomfort of the wind pressure the person to be transmitted receives from the vortex ring R. In addition, since it is possible to prevent the aroma from passing through the recipient instantly, and the aroma drifts around the recipient, it is possible to easily sense the aroma of the recipient. And, for the above reasons, the flight speed of the vortex ring R is preferably 2.2 m or less per second, and more preferably 2.0 m or less per second.

Second Embodiment
Next, a sales promotion method of a second embodiment of the present invention will be described.
FIG. 4: is the schematic diagram which showed the whole structure of the aroma transmission apparatus 150 in which the sales promotion method of 2nd Embodiment is performed. In FIG. 4, the same components as those shown in FIGS. 1 and 2 are designated by the same reference numerals, and the description thereof will be partially omitted.
The aroma transmission device 150 according to the second embodiment includes an air gun 154 constituted by a model portion 154a imitating a container shape of a product and a pedestal portion 154b having a rectangular parallelepiped shape. A receiver (not shown) sits on the chair 136 and smells the scent of the vortex ring R ejected from the air gun 154 while looking at the model portion 154a imitating the container shape of the product.
In the second embodiment, the model unit 154a is visual information of a product. The vortex ring R is given the same smell as the product by the aroma, and the person to be transmitted can know the smell (the aroma information of the product) imparted to the product from the scent of the vortex ring R. That is, by emitting from the air gun 154 a vortex ring R which contains aroma and which can be made visible by containing minute droplets toward a receiver who is looking at the model portion 154a which is visual information of a product. Transmit the aroma information of the product to the recipient.

The gas filling tank S, the pressure device 9, the elastic film 7, and the bonding portions 61 and 63 shown in FIG. 2 are accommodated in the model portion 154a. In the pedestal portion 154b, an aroma generating device 71, a moisture generating device 73 (not shown), a minute droplet generating device 75 (not shown), and a driving device 100 (not shown) are accommodated. A switch group 157 is provided on the front surface of the pedestal portion 154b. Between the model part 154a and the pedestal part 154b, a pipe 77 for sending the aroma generated by the aroma generating device 71 into the gas filling tank S, and the moisture generated by the humidity generator 73 into the gas filling tank S A pipe 78 (not shown) for feeding inward and a pipe 79 (not shown) for feeding microdroplets generated by the microdroplet generator 75 into the gas-filled tank S are connected. The injection port 151 is provided in the model part 154 a, and the vortex ring R is ejected from the injection port 151.
The surface of the model portion 154a has the same color and design as the product container. The product is a product that is used by injecting a liquid preparation from the injection port of the container, and the injection port 151 is provided at a position on the model portion 154 a corresponding to the injection port. For this reason, the injection of the vortex ring R evokes the injection of the preparation in the product. The pedestal portion 154b is formed of a member that can not see through the inside, and the person to be transmitted visually recognizes the aroma generating device 71, the moisture generating device 73, the micro droplet generator 75, the driving device 100 and the like housed in the pedestal portion 154b. It can not be done.

The aroma transmission device 150 of the second embodiment is different from the image display device 124 in that a model part 154a imitating the shape of a product is used, and a part of the components of the air gun is incorporated in the model part 154a. It differs from the aroma transmission device 120 of the first embodiment. In the first embodiment, the gas filling tank S, the ejection port 51, the pressurizing device 9, the aroma generating device 71, the moisture generating device 73, the micro droplet generating device 75, and the driving device 100 are also described in the second embodiment. It applies almost as it is.
In addition, the aroma transmission apparatus 150 of 2nd Embodiment is not limited to the above structure. For example, all or part of the aroma generating device 71, the moisture generating device 73, the microdroplet generating device 75, and the driving device 100 can be accommodated in the model portion 154a. Alternatively, all the components (devices) of the air gun can be accommodated in the model part 154a, and the pedestal part 154b can be omitted.
Also, instead of the chair 136, a positioning portion may be provided to indicate the standing position on the floor surface of the receiver. For example, the positioning unit may be a figure or a symbol drawn on the floor, a figure or a symbol drawn on a sheet placed on the floor, a spotlight illuminating the floor, a panel suspended from a fence or a ceiling, etc. Good. At this time, the receiver sniffs the scent of the vortex ring R in a posture standing on the floor or in a bent posture.

According to the aroma transmission device 150, the sales promotion method of the second embodiment is realized by the following procedure.
The operator of the aroma transfer device 150 instructs the recipient to place the recipient at the center of the chair 136 so as to face the model part 154a. Subsequently, the filling start switch of the switch group 157 is pressed to fill the gas filling tank S with aroma and microdroplets, and then the firing switch is pressed to make the vortex ring R including the aroma and microdroplets from the air gun 154; The light is emitted toward the receiver who is looking at the model (model part 154a). The aroma contains moisture, and the amount, composition and the like of the aroma are adjusted so that the vortex ring R has the same aroma as the product. The microdroplet scatters visible light to make the vortex ring R cloudy, and the vortex ring R is visible from the receiver.
The receiver sees the vortex ring R flying toward him while looking at the model part 154a (visual information of the commodity) while sitting on the chair 136, brings the nose close to the vortex ring R, and the scent of the vortex ring R Sniff out. Or smell the scent that spreads the whirlpool R to the chin and chest and diffuses. The same smell as that of the product is given to the whirlpool R, and from the smell of the whirlpool R, it is possible to know the smell given to the product (the aroma information of the product).
According to the method as described above, the person to be transmitted recognizes the model (visual information) and the aroma (aroma information) of the product at the same time, and receives a strong impression of the product. In particular, since the vortex ring R is visible, there is a pleasure of chasing the vortex ring R with the nose, and a sense of expectation for the smell felt from the approaching vortex ring R, and the person to be transmitted enjoys the product aroma information Can be expected to have a high sales promotion effect. Further, the product is a product to be used by injecting a liquid preparation from the injection port of the container, and the injection port 151 is provided at a position on the model portion 154a corresponding to the injection port. For this reason, the injection of the vortex ring R recalls the injection of the preparation in the product. Such entertainment is particularly effective for adolescent recipients.

The sales promotion method according to the second embodiment is not limited to such a procedure. For example, the scent to be imparted to the vortex ring R as the aroma information of the product may be a aroma representing the image of the product. In addition, the vortex ring R may be emitted a plurality of times toward the receiver who is viewing the visual information of the product. In addition, before the receiver is seated on the chair 136, the filling start switch of the switch group 157 may be pressed to fill the gas filling tank S with aroma and microdroplets. Furthermore, the operation of the filling start switch and the firing switch by the operator may be remote control operation.
Alternatively, it is possible to omit the operation of the firing switch by the operator using the aroma transmission device 150 having a configuration in which the filling start switch and the firing switch operate in conjunction with each other. That is, after the filling start switch is pressed, when the aroma and the microdroplet are filled in the gas filling tank S for a certain period of time, the firing switch is automatically operated. With this arrangement, the operator places the receiver in the center of the chair 136 and then presses the filling start switch, whereby the vortex ring R is automatically ejected to the receiver after a predetermined time, and the product Can transmit aroma information. At this time, the filling start switch may be made to be able to perform remote control operation, and instead of the operator, the person to be transmitted may remotely control the filling start switch.

  Alternatively, in the above-described aroma transmission device 150, a sensor may detect that the person to be transmitted has sat on the chair 136, and the detection signal may be used as an input signal to operate the filling start switch. In this way, the operation of the filling start switch by the operator or the recipient can be eliminated. When the receiver sits on the chair 136, after a predetermined time, the vortex ring R is automatically emitted toward the receiver to transmit the aroma information of the product. In addition, when a positioning part indicating the standing position on the floor surface of the receiver is provided instead of the chair 136, the sensor detects that the receiver is positioned in the positioning part, and the detection signal is used to start filling. The switch may be operated to eject the vortex ring R.

Also in the sales promotion method of the second embodiment, when the distance from the injection port 151 to the receiver is 1 m or more and 3 m or less, the diameter of the injection port 151 of the aroma transmission device 150, the flight speed of the vortex ring R, injection The preferred numerical range of the volume of the gas to be mixed is as described in the first embodiment. Here, the distance from the outlet 151 to the receiver refers to the distance from the opening center of the outlet 151 to the nose of the receiver.
In the second embodiment, although the air cannon is incorporated into the model of the commodity, the air cannon may not be incorporated into the model of the commodity but the model of the commodity and the air cannon may be separately provided.
In the present invention, when visual information of a product is a model of a product, a model of the product and an air gun may be separately provided. In the case of a product to be used by injecting a liquid preparation from the injection port of a container, as in the second embodiment, a method of incorporating an air cannon into a model of a product is effective. If an injection port of an air gun is provided at the position of the injection port, it is expected that the injection of the vortex ring will evoke the injection of the preparation in the product and lead to the sales promotion of the product.
[Reference example]

(First reference example)
Next, a first reference example of the first embodiment described above will be described.
In the first reference example, the liquid crystal display was installed in front of the chair on which the person to be transmitted sits, and the air gun was installed below the liquid crystal display. The chair is installed at a position where the distance between the outlet of the air gun and the receiver is 2 m when the receiver is seated at the center of the chair. The air cannon has its injection direction fixed obliquely upward so that the vortex ring can be ejected to the position of the face of the person (adult) who is seated at the center of the chair. The air gun ejects a gas of 800 cm ³ from a 10 cm aperture (diameter) at a pressurization speed such that the vortex ring flies at a flight speed of 1.5 m / sec. The air cannon is covered with a brown (about 50% lightness, 0 ° hue) housing of about 90% saturation, except for the exit, and about 10% black (about 10% saturation, A shutter with a hue of 0 °) is provided.

The receiver sits at the center of the chair, presses the video start switch provided on the remote control of the liquid crystal display, and starts the video. A movie introducing the product flows along with the sound on the liquid crystal display, and the receiver sees the image while sitting on a chair.
The driving device of the air gun receives the signal sent from the video start switch (remote control), starts the timer, and after a certain waiting time, the average particle diameter (diameter) mainly composed of propylene glycol in the gas filling tank. Initiate the filling of microdroplets of about 10 μm and an odor containing moisture. The odor containing moisture is adjusted to be the same as the product. Furthermore, the drive device drives the pressure device after a certain waiting time to eject the vortex ring.
Since the ejected vortex ring contains microdroplets mainly composed of propylene glycol, it scatters visible light to become cloudy and visible. For this reason, the recipient of the vortex ring can visually recognize the vortex ring flying toward him while viewing the product image, and can bring the nose close to the vortex ring to sniff the scent of the vortex ring.
According to such a reference example, the recipient of the vortex ring simultaneously recognizes the image (visual information) and the aroma (aroma information) of the product and receives a strong impression of the product. In particular, since the whirlpool is visible, there is a pleasure to follow the whirlpool with a nose and a sense of expectation for the smell felt from the whirlpool approaching, so the receiver can enjoy the aroma information of the product happily Is expected to lead to the promotion of products.

(Second reference example)
Next, a second reference example of the second embodiment described above will be described.
In the second reference example, an air cannon having a model portion having a volume eight times that of a product container was constructed. The outlet of the air gun is provided at a position corresponding to the outlet of the container, and the area around the outlet of the model part is made larger than the other parts. The surface of the model part has the same color and design as the product container, and the model part is mounted on a pedestal part which can not be seen through the inside.
A gas filled tank and a pressure device are incorporated in the model part. On the other hand, since the aroma generating device, the moisture generating device, the microdroplet generating device, the driving device, etc. are housed in the pedestal and the pedestal is opaque, the recipient can not visually recognize these devices. ing.

A circular mark indicating the standing position of the receiver was drawn on the floor in front of the air gun as a positioning portion, and the distance between the center of the circular shape and the outlet of the air gun was set to 1.2 m. For this reason, the distance between the receiver in the standing position and the outlet of the air gun is about 1.2 m. The air cannon is fixed slightly upward from the horizontal direction so that the vortex ring can be ejected to the center of the circular shape of the recipient (adult) standing at the center of the circle.
The air gun ejects 390 cm ³ of gas from a 5-cm-diameter outlet at a pressurization speed such that the vortex ring flies at a speed of 1.2 m per second. The operator presses the filling start switch of the air gun, and fills the gas filling tank with microdroplets having an average particle diameter (diameter) of about 10 μm mainly composed of propylene glycol and an odor containing moisture, and stands by. A shutter is provided at the ejection port, and the gas filling tank S is closed by the shutter except during a period during which the vortex ring is ejected, to prevent aroma and microdroplets from leaking from the gas filling tank during standby.

When the receiver enters the circular mark indicating the standing position and faces the model part, the operator presses the firing switch of the air gun and ejects the vortex ring including the aroma and the microdroplet toward the receiver . The odor containing moisture is adjusted to be the same as the product. Since the ejected vortex ring contains microdroplets mainly composed of propylene glycol, it scatters light, becomes clouded, and becomes visible.
While seeing the model part of the product, the receiver recognizes the vortex ring flying toward his chest, brings the nose close to the vortex ring while smelling a little, and smells the same smell as the product. The receiver senses the smell of the product (visual information) while looking at the model part (visual information) of the product and receives a strong impression of the product. In addition, this product is a product that is used by injecting a liquid preparation from the injection port of the container, and since the injection port of the air gun is provided at the position of the injection port of the model imitating the container It is expected to evoke the injection of the formulation in the product and lead to the promotion of the product.

Next, an example of the above-described first embodiment will be described.
Tables 1 and 2 show the intensity of the smell and the difficulty of detecting the aroma (smelling easiness) using the air cannon having a similar structure to the air cannon shown in FIG. 2 of the first embodiment. The experimental results evaluated below are shown. In each of Tables 1 and 2, each of the experiments conducted under a plurality of conditions is specified by alphabetic notation.
In Table 1 and Table 2, the intensity of the aroma is represented by the following criteria.
感 じ る feel strong smell ○ feel smell △ feel weak smell × do not feel smell In addition, the sensing difficulty of smell is expressed by the following criteria.
○ Easy to smell smell で き る Can smell smell × Hard to smell smell

Table 1 shows the results of experiments in which the flight speed of the vortex ring is used as a parameter, the distance between the outlet and the receiver is 2 m, the aperture of the outlet is 10 cm, and the volume of the ejected gas is fixed at about 800 cm ^3. It is. The flavoring agent used is a fruity flavoring agent, to which were added fine droplets mainly composed of moisture (water finely divided by ultrasonic vibration) and propylene glycol.
According to Table 1, it was found that the receiver can easily sense the scent of the perfume under the conditions of Experiment A, Experiment B and Experiment C where the flying speed of the vortex ring is 1 to 2.5 m / sec.

Table 2 uses the diameter of the injection port as a parameter, the flight speed of the vortex ring is 1.5 m / sec, the distance between the injection port and the receiver is 2 m, and the volume of the ejected gas is fixed at about 800 cm ³ It is a table which shows a result. The flavoring agent used is a fruity flavoring agent, to which were added fine droplets mainly composed of moisture (water finely divided by ultrasonic vibration) and propylene glycol.
According to Table 2, it has been found that the recipient can easily sense the scent of the perfume under the conditions of Experiment D, Experiment E and Experiment F where the caliber of the ejection port is 4 cm to 15 cm.

The above embodiments and examples include the following technical ideas.
(1) A sales promotion method using visual information and odor information of a product,
The aroma information is transmitted to the recipient who is viewing the visual information of the product by ejecting from the air gun a vortex ring which contains aroma and which is made visible by containing minute droplets. How to promote.
(2) The sales promotion method of (1), wherein the visual information of the product is an image or a model of the product.
(3) The sales promotion method according to (1), wherein the visual information of the product is a model of the product, and the air gun is incorporated into the model of the product.
(4) The sales promotion method according to any one of (1) to (3), wherein the aroma is composed of fine particles containing perfume and moisture, and the microdroplets are microdroplets mainly composed of propylene glycol. .

1, 154 · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · elastic film 9 · · · pressure device 51, 151 · · · · · · · · · 61 wall 61, 63 ... Aroma generation device 73 ... Moisture generation device 75 ... Microdroplet generation device 77 ... Piping 78 ... Piping 79 ... Piping 100 ... Drive device 120, 150 ... Aroma Transmission device 121: Case 121a: Front surface 122: Opening 124: Image display device 124a: Screen 125: Floor surface 126, 136: Chair 127, 157: Switch Group 154a ... model part 154b ... pedestal part 811 ... shutter

Claims (3)

It is a sales promotion method using visual information and aroma information of a product to be used by injecting a liquid preparation from a jet of a container and using it,
The visual information of the product is a model that imitates a container of the product, and an air gun having an injection port provided at a position corresponding to the injection port of the model is incorporated.
Toward near the nose of the communicator looking visual information of the commodity, wherein the aroma, and emits a vortex ring was visible moistened with fine droplets from the air cannon, the said object communicator A sales promotion method characterized by transmitting scent information which is a smell given to the product or a smell representing an image of the product by making the vortex ring visible and letting the nose approach and smell. The person to be transmitted sees the visual information in a positioning unit that sits in a chair or indicates a standing position , and a sensor that the person to be transmitted sits in the chair or is positioned in the positioning unit The sales promotion method according to claim 1 , wherein the vortex ring is ejected by detecting at the step (b). The sales promotion method according to claim 1 or 2, wherein the aroma is composed of fine particles containing a perfume and moisture, and the microdroplet is a microdroplet mainly composed of propylene glycol .

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