JP2018045106A - Sales promotion method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sales promotion method capable of effectively delivering flavor information on goods.SOLUTION: A sales promotion method using visual information and flavor information on goods is provided. With the sales promotion method, an eddy ring R is injected from an air gun in a housing 121 toward a person to be transmitted seeing visual information that is an image or a model of goods. The eddy ring R includes flavor. Further, the eddy ring R includes minute droplets and becomes visible. Thus, flavor information is transmitted to the person to be transmitted.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a sales promotion method using an air cannon.

  In recent years, air guns have been used to promote sales of products. For example, Patent Document 1 discloses an apparatus and a method for transmitting advertisement information using an air cannon to an advertisement target person (received person) watching an advertisement image of a product and transmitting advertisement information. Yes. In Patent Document 2, a vortex ring containing a scent (fragrance) is released from an air cannon to an observer (recipient) to improve the sense of reality by adding a scent to story video content. Video content with scent presentation information is disclosed. This technology is aimed at improving the realism of video content, and it is also mentioned that it can be applied to video (product PR video) used in electronic commerce.

JP 2010-39333 A JP 2006-295321 A

However, Patent Document 1 does not refer to making the vortex ring visible, and the advertising scent is transmitted in a state where the advertisement target person cannot visually recognize. In such a case, if the vortex ring deviates from the recipient due to the influence of the air current or the recipient's movement, the recipient may not be aware of the scent and cannot receive the advertising scent. Further, Patent Document 2 does not mention that the vortex ring can be visually recognized, and the scent is presented in a state where the viewer cannot visually recognize the image, and there is a concern about the same problem.
Conventionally, when adding a scent to an advertisement image or video content using an air cannon, it has been common sense that the vortex ring is not visualized. For the purpose of attracting attention to the advertisement image or improving the realism of the video content, it seems that the vortex ring visualized is an obstruction and does not lead to sales promotion.
As a result of intensive studies, the present inventors have found that sales of products can be promoted by making the vortex ring imparted with the scent associated with the product rather visible. First, since the recipient can sniff the scent while viewing the vortex ring, the scent can be effectively transmitted to the recipient. Second, there is fun to follow the vortex ring with the nose and expectation of the fragrance felt from the approaching vortex ring so that the recipient can enjoy the fragrance happily, along with product images etc. Can give an impression. That is, this invention relates to the sales promotion method which can transmit the information (fragrance information) regarding the fragrance of goods to a recipient effectively.

  In order to solve the above-mentioned problem, the sales promotion method of the present invention is a sales promotion method using visual information and fragrance information of a product, and the fragrance is directed toward a recipient who is viewing the visual information of the product. The fragrance information is transmitted by ejecting a vortex ring that includes a minute droplet and is visible from an air cannon.

  According to the above-described present invention, it is possible to provide a sales promotion method capable of effectively transmitting fragrance information related to products.

It is the schematic diagram which showed the whole structure of the fragrance transmission apparatus with which the sales promotion method of 1st Embodiment is performed. It is a figure for demonstrating the air cannon used for the sales promotion method of one Embodiment of this invention. It is a figure for demonstrating the "visual field" said in 1st Embodiment of this invention. It is the schematic diagram which showed the whole structure of the fragrance transmission apparatus with which the sales promotion method of 2nd Embodiment is performed.

The sales promotion method of the present invention will be described in detail below.
The present invention is directed to a recipient who is viewing visual information of a product by emitting a vortex ring that contains a fragrance and is made visible by including a microdroplet from the air cannon to obtain the fragrance information of the product. Communicate to the recipient.

(Product)
The goods of the present invention are mainly objects having shapes and structures that can be visually recognized by the recipient. In addition to goods, products that can be visually perceived by the recipient, such as television programs, movies, real estate such as land and houses, are included in the products of the present invention. In addition, even for products that cannot be visually perceived, such as services such as sports gyms and hotels, music content, etc., the recipient can visually perceive them as characters and images that represent them. Can be included in the product of the present invention.

(Visual information)
The visual information of the product is an image or a model of the product.
Product images include still images and moving images. Examples of still images include photos, computer graphics, and sketches. Examples of moving images include images, movies, and animations. A graphic representing a product name, a product effect / efficiency, a usage method, a character representing a sales company name, a logo mark, or the like can be added to the product image.
A product model is a structure simulating a product or a product container, and the appearance of the structure is similar to a product or a product container (hereinafter referred to as “product etc.”). Specifically, for example, the shape of the structure is substantially similar to the whole or a part of a product or the like, and the surface of the structure has a color, decoration, or design similar to that of the product or the like. The shape of the structure does not need to be completely similar to the product or the like, and may be any shape as long as the shape of the structure can recall the product or the like. The shape which cut off some products etc. may be sufficient. The surface of the structure does not need to have the same color, decoration, and design as the product, and any surface that can recall the product or the like may be used. For example, on the surface of the structure, characters that are not written on a product such as a product release date or an event notification may be given.

(Aroma information)
The fragrance information of the product means information related to the scent of the product such as the scent given to the product or the scent representing the image of the product. The scent representing the image of the product may be different from the scent given to the product. For example, a product having a forest image can be given a scent reminiscent of the forest, and this scent becomes the scent information of the product.
In the present invention, a vortex ring is ejected from an air cannon toward a recipient who is viewing visual information of a product, and fragrance information is transmitted to the recipient by the vortex ring. Specifically, for example, the same or similar scent as the product is given to the vortex ring. However, the component of the fragrance | flavor at this time may differ with a vortex ring and goods. The recipient can smell the vortex ring while viewing the visual information of the product, and know the scent (aroma information) given to the product. Or the scent which represents the image of goods is given to a vortex ring. The recipient can smell the vortex ring while viewing the visual information of the product and know the scent (fragrance information) representing the image of the product.

(aroma)
In the present invention, fragrance information is included in the vortex ring by including the fragrance in the vortex ring. The fragrance is a fragrance or a fragrance dissolved in a solvent vaporized or finely divided. The aroma may contain moisture obtained by vaporizing water or fine particles as necessary. From the viewpoint of preventing sedimentation due to gravity, the diameter of the fine particles when formed into fine particles is preferably 20 μm or less.
As the fragrance, known fragrances can be used without particular limitation. For example, natural fragrance extracted from natural products such as peppermint oil, chemically synthesized synthetic fragrance such as limonene, two or more known fragrances are appropriately used. Examples thereof include a fragrance obtained by mixing at a ratio and a fragrance that is solid and sublimable at room temperature, such as menthol. Examples of the solvent include ethanol, propylene glycol, dipropylene glycol, butylene glycol, triethyl citrate, 3-methoxy-3-methyl-1-butanol, and tripropylene glycol methyl ether, but are not limited thereto. Absent. Ethanol is preferably used from the viewpoint of ease of handling.

(Micro droplet)
In the present invention, a minute droplet is included in the vortex ring so that the vortex ring is visible. Since the minute droplets scatter visible light, the vortex ring becomes clouded and becomes visible. The diameter of the microdroplet for this purpose is preferably 1 μm or more and 20 μm or less. When the diameter is smaller than 1 μm, the visible light scattering ability per one microdroplet is lowered, and the visibility is lowered. If the diameter is larger than 20 μm, it tends to settle due to gravity. In addition, the number of fine droplets that can be filled per unit volume is reduced, the amount of visible light scattering is reduced, and visibility is reduced.
As the liquid used as the raw material for the fine droplets, for example, glycols such as propylene glycol, tripropylene glycol and 1,3-butylene glycol, organic solvents such as glycerin, or a solvent in which a plurality of these are mixed can be used. You may add water to these. Propylene glycol is preferably used from the viewpoint of low odor and ease of handling.
In the present invention, it is particularly preferable that the fragrance includes fragrance fine particles dissolved in the fragrance or solvent and moisture, and the fragrance is included in the vortex ring together with the fine droplets mainly composed of propylene glycol. The main component means the component having the largest weight ratio. Using a finer fragrance rather than using the vaporized fragrance as a fragrance allows the vortex ring to contain the fragrance at a high concentration, and the vaporized fragrance is absorbed by the fine droplets mainly composed of propylene glycol. Thus, dilution can be suppressed. Further, it is preferable that the moisture contains fine particles of water. When vaporized water is used for moisture rather than moisture, vaporized water can be suppressed from being absorbed and diluted by fine droplets mainly composed of propylene glycol. As a result, the recipient can easily perceive the scent.

(Air gun)
An air gun similar to a known device can be used. Air cannon is a fragrance generator for generating aroma, a microdroplet generator for generating microdroplets, a gas filling tank for holding air containing the generated fragrance and microdroplets, and gas filling A pressurizing device for pressurizing air in a tank, an injection port for injecting pressurized air to the outside, an aroma generating device, a micro droplet generating device, and a driving device for driving the pressurizing device Consists of. The aroma generating device may include a moisture generating device for generating moisture.
If the visual information of the product is a product model, an air gun can be incorporated into the model. All members constituting the air cannon may be incorporated into the model, some members may be incorporated into the model, and the remaining members may be arranged outside the model. At this time, the injection port and the gas filling tank are preferably incorporated in the model. The aroma generating device, micro droplet generating device, pressurizing device, and driving device may be incorporated in the model or arranged outside the model. When incorporating members such as gas filling tanks, aroma generators, microdroplet generators, pressurizers, and drive devices into the model, these members should be incorporated into the model so that the recipient cannot see the members. It is preferable to make it. Also, when an air cannon member is disposed outside the model, it is preferable to cover the member with an opaque housing or the like so that the recipient cannot visually recognize the member.
In the case of a product that is used by injecting a liquid preparation from the injection port of a container, it is effective to incorporate an air cannon into the product model. In particular, if an injection port of an air cannon is provided at the position of the injection port of a model imitating a container, it is expected that the injection of the vortex ring will recall the injection of the formulation in the product and lead to sales promotion of the product.

  Hereinafter, the sales promotion method of 1st Embodiment of this invention and 2nd Embodiment is demonstrated using drawing. In addition, the description regarding (product), (visual information), (fragrance information), (fragrance), (microdroplet), and (air cannon) described above is also applied to the first embodiment and the second embodiment almost as they are. The overlapping description will be omitted as appropriate.

[First Embodiment]
FIG. 1 is a schematic diagram illustrating an overall configuration of an aroma transmission device 120 in which the sales promotion method of the first embodiment is executed. The aroma transmission device 120 includes the air cannon 1 shown in FIG. 2, and the air cannon 1 is installed in a housing 121. The vortex ring R injected from the injection port 51 of the air cannon 1 passes through the opening 122 of the casing 121 and flies to the recipient (not shown) in the direction indicated by the arrow D. The recipient receives the scent of the vortex ring R ejected from the air cannon 1 while watching the image displayed on the image display device 124 while sitting on the chair 126.
In the first embodiment, the background color when the recipient sees the exit 51 from the recipient so that the recipient can easily see the vortex ring R has a lightness of 40% or less or a saturation of 60% or more in the HSV color space. It is dark. Specifically, the surface of the air cannon 1 (including the surface of the shutter 811 provided at the injection port 51) that is visible through the front surface 121a of the housing 121 and the opening 122 provided in the housing 121 is dark.

In the first embodiment, visual information of a product such as an image of the product is presented on the video display device 124. The scent imparted to the product or the scent representing the image of the product becomes the scent information of the product, and the scent adjusted so that the vortex ring R has the same scent as the scent is included in the vortex ring R. In the first embodiment, a vortex ring including the above-described fragrance and including a fine liquid droplet that can be viewed toward a recipient who is viewing visual information of a product presented on the video display device 124. By injecting R from the air cannon 1, the fragrance information of the product can be transmitted to the recipient.
The air gun 1 can be the same as a known device. The air cannon 1 shown in FIG. 2 includes a gas filling tank S, an injection port 51, a pressurizing device 9, an aroma generating device 71, a fine droplet generating device 75, and a driving device 100.
The gas filling tank S holds air containing aroma and fine droplets. The aroma is composed of a fragrance and moisture as required. All or part of the gas held in the gas filling tank S is ejected from the ejection port 51 in the direction of arrow D to form a vortex ring R and propagates to the recipient.
The injection port 51 is an opening for injecting the vortex ring R from the air cannon 1 to the outside, and has a substantially circular shape. The injection port 51 has an opening formed at the tip of a cylindrical portion that protrudes forward from the wall 53 of the gas filling tank S in the injection direction. The injection port 51 is provided with a shutter 811 that opens only during the period of gas injection. By blocking the injection port 51 with the shutter 811, it is possible to reduce leakage of the fragrance of the gas filling tank S from the injection port 51 to the outside.

  The pressurizing device 9 pressurizes the gas in the gas filling tank S and injects the gas from the injection port 51 to the outside. In the case of FIG. 2, the pressure device 9 is electrically driven by the drive device 100 to pull and release the elastic membrane 7 through the detachable joints 61 and 63. That is, the pressure device 9 pulls the elastic film 7 and stretches the elastic film 7 in a state where the bonding portion 61 fixed to the elastic film 7 and the bonding portion 63 fixed to the pressure device 9 are bonded. Thereafter, when the joining of the joining part 61 and the joining part 63 is released and the elastic film 7 is released, the elastic film 7 is contracted by the elastic restoring force, and the gas is pressurized. The pressurizing device 9 is not limited to this, and any known device can be used without particular limitation. For example, a method using an electromagnetic or piston type air pump, a method using an elastic restoring force of a spring, etc. It is done.

  The aroma generating device 71 is electrically driven by the driving device 100 to generate aroma and fill the gas filling tank S with the aroma. The fragrance is a fragrance or a fragrance dissolved in a solvent vaporized or finely divided. The aroma may contain moisture obtained by vaporizing water or fine particles as necessary.

The aroma generator 71 generates aroma from a fragrance or a fragrance dissolved in a solvent. The fragrance dissolved in the fragrance or the solvent is stored in a storage container (not shown) in the fragrance generator 71. A publicly known method can be used for generation of aroma, for example, volatilization by heating, atomization by ultrasonic vibration, emission by blowing, and the like can be used. About the sublimable fragrance | flavor solid at normal temperature, it can store in the storage container in the fragrance | flavor generator 71 in a solid state, and can produce | generate a fragrance | flavor using the dispersion | distribution by ventilation. The generated fragrance is sent into the gas filling tank S through the pipe 77.
The aroma generator 71 may include a moisture generator 73. The moisture generator 73 generates moisture and fills the gas filling tank S with the moisture. Moisture is water vaporized or fine particles. Water is stored in a water storage container (not shown) in the moisture generator 73. An antibacterial agent may be added to the water. As the antibacterial agent, ethanol is preferably used from the viewpoint of low odor and ease of handling.

  A known method can be used for generating moisture, for example, volatilization by heating, atomization by ultrasonic vibration, and the like. The generated moisture is sent into the gas filling tank S through the pipe 78. The quality of the fragrance can be changed by including the moisture thus generated in the fragrance. In particular, from the viewpoint of changing the scent quality to a natural scent similar to that of a natural product, the relative humidity in the gas filling tank S is preferably set to 70% or more.

  The micro droplet generator 75 is electrically driven by the driving device 100, generates micro droplets for making the vortex ring R visible, and fills the gas filling tank S with the micro droplets. In the first embodiment, the minute droplets are included in the vortex ring R together with the fragrance so that the vortex ring R is visible. Since the minute droplets scatter visible light, the vortex ring R becomes clouded and becomes visible. The liquid that is the raw material of the fine droplets is stored in a droplet storage container (not shown) in the fine droplet generator 75. A well-known method can be used for the production | generation of a microdroplet, for example, volatilization by heating, atomization by ultrasonic vibration, etc. are mention | raise | lifted. The generated micro droplets are sent into the gas filling tank S through the pipe 79.

  The driving device 100 is connected to the pressurizing device 9, the fragrance generating device 71, the moisture generating device 73, and the minute droplet generating device 75, and electrically controls and drives each device to perform the above operation. In the case where a shutter 811 is provided at the injection port 51, the driving device 100 also drives the shutter 811 to perform an opening / closing operation. The driving device 100 includes a filling start switch (not shown) that drives the aroma generating device 71, the moisture generating device 73, and the micro droplet generating device 75 to fill the gas filling tank S with the aroma and micro droplet, and the pressurizing device 9. And a launch switch (not shown) that drives the shutter 811 to eject the vortex ring R from the air cannon 1.

  In the first embodiment, as shown in FIG. 1, a switch group 127 such as a filling start switch and a firing switch electrically connected to the driving device 100 is disposed on the front surface 121 a of the housing 121. The operator of the fragrance transmitting device 120 can operate by pressing each switch arranged in the switch group 127 by hand. Alternatively, a remote controller linked to each switch may be prepared, and the switch may be operated remotely from a location away from the switch group 127. If the switch can be operated by remote control, the recipient can also perform remote control operation.

  The filling start switch and the firing switch may operate in conjunction with an external input signal. The driving device 100 receives an external input signal, starts a timer, operates a filling start switch after a certain waiting time, and further operates a firing switch after a certain waiting time. For example, if a start signal for starting a video is used as an input signal and the two waiting times are appropriately determined, the timing of transmitting the video content and the vortex ring R (fragrance) to the recipient can be adjusted. . At this time, the firing switch may be operated a plurality of times with an appropriate waiting time. Alternatively, it may be detected by a sensor that the recipient is sitting on the chair 126, and this detection signal may be used as an input signal. In this way, when the person to be transmitted sits on the chair 126, the vortex ring R (fragrance) is automatically ejected, and the switch operation by the operator of the fragrance transmission apparatus 120 becomes unnecessary.

  The fragrance transmitting device 120 of the first embodiment further includes a video display device 124, and the recipient can sniff the scent carried by the vortex ring R while watching the video and audio displayed on the video display device 124. It is like that. Examples of the video display device 124 include a liquid crystal display, a plasma display, and a screen. Video and audio reproduced by a video reproduction device (not shown) such as a DVD or a projector is output to the video display device 124. The sound can be silent. The image display device 124 may be a planar member that displays a still image such as a photograph, computer graphic, poster, painting, or sketch.

  The video display device 124 is provided with a video start switch, and when the video start switch is pressed, a series of video and audio are played through the video display device 124. When the video ends, the video display device 124 enters a standby state. Alternatively, a video end switch may be provided in the video display device 124 so that the video is repeatedly flowed until the video end switch is pressed. In the first embodiment, the video start switch and the video end switch are arranged on the front surface 121a of the casing 121 as the switch group 127 together with the filling start switch and the firing switch. You may enable it to operate these switches with a remote control. Alternatively, a sensor may detect that the recipient is sitting on the chair 126, and the video start switch may be operated using the detection signal as an input signal.

  In the first embodiment, the air cannon 1 is installed inside the housing 121 and disposed below the video display device 124. The sales promotion method of the present invention is not limited to such a configuration, and the air cannon 1 may be disposed around the video display device 124 and emits the vortex ring R toward the recipient. Here, the periphery of the video display device 124 refers to a range within 1 m from the outer edge of the video display device 124, and the opening center of the injection port 51 of the air cannon 1 is disposed within the range. At this time, the air cannon 1 is preferably arranged at a position where the recipient is not included in the field of view of the screen 124a of the video display device 124 and the video display device 124 is not included on the flight path of the vortex ring R. . Here, as shown in FIG. 3, the visual field is defined as a solid having the center point of both eyes of the recipient 3 as a vertex and the screen 124a of the video display device 124 on the bottom surface. By arranging the air cannon 1 and the video display device 124 in this way, the recipient can visually recognize the flying vortex ring R while viewing the video and audio displayed on the video display device 124, and the vortex ring. You can smell the scent of R.

  The fragrance transmitting device 120 of the first embodiment further includes a chair 126 such as a sofa, and the recipient receives the video and audio displayed on the video display device 124 while sitting on the chair 126, and the vortex ring R It is designed to smell the scent that is carried. By providing the chair 126 and allowing the recipient to sit there, there is an advantage that it becomes easier to transmit fragrance information to the recipient. Specifically, first, since the distance from the injection port 51 of the air cannon 1 to the recipient is substantially constant, the pressurization speed of the pressurizer 9 is fixed and the vortex ring R is ejected at a constant flight speed. Can do. Further, since the position of the face is almost constant regardless of the height of the recipient, the direction in which the vortex ring R is ejected from the air cannon 1 can be fixed. The vortex ring R is ejected from the air cannon 1 near the nose of an adult recipient who is sitting on a chair 126. In the case of a short recipient such as a child, by standing up from the chair 126 and standing upright on the floor surface 125, the nose is brought close to the vortex ring R flying toward the adult face sitting on the chair 126. Can smell. If the air cannon 1 is disposed under the image display device 124 and the vortex ring R is ejected obliquely upward from the air cannon 1, the flight position of the vortex ring R becomes lower as the air cannon 1 is approached. A low child can stand up from the chair 126 and walk toward the air cannon 1 to approach the vortex ring R and smell the scent.

According to the aroma transmission device 120, the sales promotion method of the first embodiment is realized by the following procedure.
The operator of the fragrance transmission device 120 instructs the recipient and places the recipient in the center of the chair 126 so as to face the video display device 124. Subsequently, the operator presses the video start switch of the switch group 127 by hand, and causes the video display device 124 to display the product introduction video as the visual information of the product, and causes the recipient to view the introduction video. In the introduction video, in addition to the image of the product, the product name, the effect and effectiveness of the product, the usage method, the name of the sales company, etc. are displayed, and at the same time, a voice explanation is played.
Subsequently, the operator of the fragrance transmitting device 120 pushes the filling start switch of the switch group 127 to fill the gas filling tank S with the fragrance and the fine droplets, and then pushes the firing switch to make the vortex ring R containing the fragrance and the fine droplets. Is ejected from the air gun 1 toward the recipient who is viewing the introduction video. The fragrance contains moisture, and the amount and composition of the fragrance are adjusted so that the vortex ring R has the same scent as the product. The minute droplets scatter visible light to make the vortex ring R cloudy, and the vortex ring R is visible from the recipient.

While the recipient is sitting on the chair 126, while viewing the product introduction video (product visual information), the recipient sees the vortex ring R flying toward him and brings the nose closer to the vortex ring R to smell the vortex ring R. Sniff. Alternatively, the vortex ring R is applied to the chin or chest to smell the scent. The scent of the vortex ring R is given the same scent as the product, and the scent given to the product (aroma information of the product) can be known from the scent of the vortex ring R.
According to the method as described above, the recipient receives a strong impression about the product by simultaneously recognizing the video (visual information) and the scent (aroma information) of the product. In particular, since the vortex ring R is visible, there is a pleasure of chasing the vortex ring R with the nose and a sense of expectation for the fragrance felt from the approaching vortex ring R, and the recipient receives the fragrance information of the product happily. Can expect high sales promotion effect. Such entertainment is particularly effective for younger recipients.

The sales promotion method of 1st Embodiment is not limited to this procedure, For example, the scent given to the vortex ring R as fragrance information of goods may be the scent showing the image of goods. Further, the vortex ring R may be ejected a plurality of times toward the recipient who is looking at the visual information of the product. Furthermore, the operation of the video start switch, the filling start switch, and the launch switch by the operator may be a remote control operation.
Or you may abbreviate | omit the operation of a filling start switch and a discharge switch by an operator using the fragrance transmission apparatus 120 which has a structure in which a filling start switch and a discharge switch operate | move in conjunction with a video start switch. That is, the driving device 100 of the fragrance transmission device 120 receives the start signal of the image output from the image start switch, starts a timer, operates the filling start switch after a certain waiting time, and further fires after a certain waiting time. The switch is configured to operate. By using the apparatus having such a configuration, the operator sits the recipient in the center of the chair 126 and then presses the image start switch, whereby the introduction video of the product is displayed on the image display device 124 and the visual information of the product is received. In addition to transmitting to the communicator, the vortex ring R can be ejected to the communicator to transmit the aroma information of the product. Moreover, by adjusting the waiting time, the timing of the introduction video and the injection of the vortex ring R can be adjusted, so the vortex ring R is injected at the timing when the scent of the product is desired in the introduction video, and the fragrance information of the product is timed You can tell Lee to the recipient. At this time, the video start switch may be operated by a remote control, or the recipient may operate the video start switch by remote control instead of the operator.

  Alternatively, in the fragrance transmitting device 120 described above, the sensor may detect that the recipient is sitting on the chair 126, and the video start switch may be operated using this detection signal as an input signal. In this way, the operation of the image start switch by the operator or the recipient can be made unnecessary. In this way, when the recipient is seated on the chair 126, an introduction video of the product automatically flows to the video display device 124, the visual information of the product is transmitted to the recipient, and the vortex ring R is transmitted to the recipient. The fragrance information of the product is transmitted.

  Further, while the vortex ring R is flying from the outlet 51 to the recipient, non-white light may be applied to the vortex ring R to improve the visibility of the vortex ring R. Non-white light may be continuously applied to the vortex ring R flying from the injection port 51 to the recipient, or may be intermittently or temporarily applied. There is no particular limitation on the direction of light. Place the light source on the floor 125 and shine light from below the vortex ring R, or place the light source behind the chair 126 (the back side when the recipient sits on the chair 126 and faces the air cannon 1). A method of shining light from the front of the vortex ring R is exemplified.

In the sales promotion method of the first embodiment, when the distance from the injection port 51 to the recipient is 1 m or more and 3 m or less, the diameter of the injection port 51 of the fragrance transmission device 120 is 4 cm or more and 15 cm or less, and the speed per second 1m above, as vortex ring R flies by the following flight speed per second 2.5 m, 350 cm ³ or more, the 2500 cm ³ or less of the volume of the gas, it is preferable that can be emitted from an air cannon 1. Here, the distance from the ejection port 51 to the recipient is the distance from the opening center of the ejection port 51 to the nose of the recipient.
The injection port 51 is an opening for injecting the vortex ring R from the air cannon 1 to the outside, and has a substantially circular shape. The diameter (diameter) of the injection port 51 is preferably 4 cm or more and 15 cm or less. When the opening is not completely circular, the diameter of the inscribed circle of the opening is defined as the diameter of the injection port 51.

  When the caliber (diameter) is 4 cm or more, the amount of gas (amount of fragrance) that can be carried by the vortex ring R can be secured, and the scent of the recipient can be easily detected. And for said reason, the diameter (diameter) of the injection port 51 becomes like this. Preferably it is 5 cm or more, More preferably, it is 7 cm or more. In addition, since the caliber (diameter) is 15 cm or less, the vortex ring R ejected from the ejection port 51 is prevented from becoming larger than the human face, and as a result, the fragrance does not spread over a wide range and thin. The aroma that is dissipated without being sucked by the recipient is reduced, and the transmission efficiency of the aroma to the recipient can be increased. And for said reason, the diameter (diameter) of the injection port 51 becomes like this. Preferably it is 14 cm or less, More preferably, it is 12 cm or less.

The volume of gas to be injected is to ensure the aroma amount carried in vortex ring R, from the viewpoint of facilitating the smell sensing of the communicators, it is preferable that a 350 cm ³ or more, still more preferably 600 cm ³ or more. The volume of gas emitted from the viewpoint of preventing deterioration of aroma transmission efficiency, it is preferable to 2500 cm ³ or less, still more preferably 1500 cm ³ or less. If the volume of the gas to be ejected is excessive, the amount of fragrance that drops from the vortex ring R during the flight of the vortex ring R increases, and the transmission efficiency of the fragrance to the recipient is reduced. Moreover, the fragrance spreads over a wide area and the fragrance that is dissipated without being sucked by the recipient increases, and the transmission efficiency of the fragrance to the recipient is reduced.

Further, it is preferable to adjust the pressurization speed of the pressurizing device 9 so that the vortex ring R flies at a flight speed of 1 m / second or more and 2.5 m / second or less, and injects gas (vortex ring R). Since the speed at which the vortex ring R flies gradually decreases due to air resistance, in this embodiment, the “flying speed” is defined as an average speed when the vortex ring R flies to a point 1 m away from the injection port 51. Specifically, if the time from when the gas (the head of the vortex ring R) exits from the injection port 51 and reaches a point 1 m away from the injection port 51 is t seconds, the flight speed is 1 / t [m / second]. ] Is calculated.
When the flying speed of the vortex ring R is 1 m or more per second, it is possible to prevent the vortex ring R from collapsing before reaching the recipient due to the influence of air resistance and dissipating the aroma. For the above reasons, the flying speed of the vortex ring R is preferably 1.1 m / s or more, and more preferably 1.2 m / s or more.
Moreover, when the speed is 2.5 m or less per second, the impact of the vortex ring R colliding with the face or nose of the person being transmitted can be reduced, and the uncomfortable feeling of wind pressure received by the person being transmitted from the vortex ring R can be prevented. In addition, it is possible to prevent the fragrance from passing through the recipient in an instant, and the fragrance drifts around the recipient, so that the scent of the recipient can be easily detected. For the above reasons, the flying speed of the vortex ring R is preferably 2.2 m or less, more preferably 2.0 m or less.

[Second Embodiment]
Next, a sales promotion method according to the second embodiment of the present invention will be described.
FIG. 4 is a schematic diagram showing the overall configuration of the fragrance transmission device 150 in which the sales promotion method of the second embodiment is executed. In FIG. 4, the same components as those shown in FIGS. 1 and 2 are denoted by the same reference numerals, and the description thereof is partially omitted.
The aroma transmission device 150 according to the second embodiment includes an air cannon 154 including a model portion 154a simulating a container shape of a product and a pedestal portion 154b having a rectangular parallelepiped shape. A recipient (not shown) sits on a chair 136 and sniffs the scent of the vortex ring R ejected from the air cannon 154 while looking at the model portion 154a simulating the container shape of the product.
In the second embodiment, the model part 154a is the visual information of the product. The scent of the vortex ring R is given the same scent as the product by the scent, and the recipient can know the scent given to the product (scent information of the product) from the scent of the vortex ring R. That is, by injecting from the air cannon 154 the vortex ring R that contains a fragrance and that is made visible by including fine droplets, toward the recipient who is viewing the model portion 154a that is the visual information of the product, Communicates product aroma information to the recipient.

The model portion 154a accommodates the gas filling tank S, the pressurizing device 9, the elastic membrane 7, and the joining portions 61 and 63 shown in FIG. Further, the base portion 154b accommodates an aroma generating device 71, a moisture generating device 73 (not shown), a micro droplet generating device 75 (not shown), and a driving device 100 (not shown). A switch group 157 is provided on the front surface of the pedestal portion 154b. Between the model part 154a and the pedestal part 154b, the pipe 77 for sending the fragrance generated by the fragrance generating device 71 into the gas filling tank S and the moisture generated by the moisture generating apparatus 73 are sent to the gas filling tank S. A pipe 78 (not shown) for sending the liquid droplets into the inside and a pipe 79 (not shown) for sending the fine liquid droplets generated by the fine liquid droplet generator 75 into the gas filling tank S are connected. The model part 154 a is provided with an injection port 151, and the vortex ring R is injected from the injection port 151.
The surface of the model part 154a is provided with the same color and design as the product container. The merchandise is a merchandise that is used by ejecting a liquid preparation from the ejection port of the container, and the ejection port 151 is provided at a position on the model portion 154a corresponding to the ejection port. For this reason, the injection of the vortex ring R is reminiscent of the injection of the preparation in the product. The pedestal portion 154b is formed of a member that cannot be seen through, and the recipient can visually recognize the aroma generating device 71, the moisture generating device 73, the minute droplet generating device 75, the driving device 100, and the like housed in the pedestal portion 154b. I can't do it.

The fragrance transmitting device 150 of the second embodiment is that a model portion 154a simulating the shape of a product is used instead of the image display device 124, and that some of the components of the air cannon are incorporated in the model portion 154a. It is different from the fragrance transmitting device 120 of the first embodiment. The explanation about the gas filling tank S, the injection port 51, the pressurizing device 9, the aroma generating device 71, the moisture generating device 73, the micro droplet generating device 75, and the driving device 100 in the first embodiment is also applied to the second embodiment. It is applied almost as it is.
In addition, the fragrance transmission apparatus 150 of 2nd Embodiment is not limited to the above structure. For example, all or a part of the aroma generating device 71, the moisture generating device 73, the fine droplet generating device 75, and the driving device 100 can be accommodated in the model portion 154a. Alternatively, all the components (devices) of the air cannon can be accommodated in the model portion 154a, and the pedestal portion 154b can be omitted.
Moreover, you may provide the positioning part which shows the standing position on the floor surface of a recipient instead of the chair 136. FIG. For example, the positioning part may be a figure or symbol drawn on the floor, a figure or symbol drawn on a sheet placed on the floor, a spotlight that illuminates the floor, a fence or a panel suspended from the ceiling, etc. Good. At this time, the recipient receives the scent of the vortex ring R while standing on the floor or leaning.

According to the aroma transmission device 150, the sales promotion method of the second embodiment is realized by the following procedure.
The operator of the fragrance transmitting device 150 instructs the recipient and places the recipient in the center of the chair 136 so as to face the model portion 154a. Subsequently, after the filling start switch of the switch group 157 is pressed to fill the gas filling tank S with the fragrance and the fine droplets, the firing switch is pushed to remove the vortex ring R containing the fragrance and the fine droplets from the air cannon 154. It emits toward the recipient who is looking at the model (model part 154a). The fragrance contains moisture, and the amount and composition of the fragrance are adjusted so that the vortex ring R has the same scent as the product. The minute droplets scatter visible light to make the vortex ring R cloudy, and the vortex ring R is visible from the recipient.
While the recipient is sitting on the chair 136, while viewing the model part 154a of the product (visual information of the product), the recipient sees the vortex ring R flying toward him and brings the nose closer to the vortex ring R to smell the vortex ring R. Sniff. Alternatively, the vortex ring R is applied to the chin or chest to smell the scent. The scent of the vortex ring R is given the same scent as the product, and the scent given to the product (aroma information of the product) can be known from the scent of the vortex ring R.
According to the method as described above, the recipient can recognize the product model (visual information) and the scent (fragrance information) at the same time and receive a strong impression regarding the product. In particular, since the vortex ring R is visible, there is a pleasure of chasing the vortex ring R with the nose and a sense of expectation for the fragrance felt from the approaching vortex ring R, and the recipient receives the fragrance information of the product happily. Can expect high sales promotion effect. Further, the product is a product that is used by injecting a liquid preparation from the injection port of the container, and the injection port 151 is provided at a position on the model portion 154a corresponding to the injection port. For this reason, the injection of the vortex ring R is reminiscent of the injection of the preparation in the product. Such entertainment is particularly effective for younger recipients.

The sales promotion method of 2nd Embodiment is not limited to this procedure, For example, the fragrance given to the vortex ring R as fragrance information of goods may be the scent showing the image of goods. Further, the vortex ring R may be ejected a plurality of times toward the recipient who is looking at the visual information of the product. In addition, before the recipient is seated on the chair 136, the filling start switch of the switch group 157 may be pushed to fill the gas filling tank S with aroma and fine droplets. Furthermore, the operation of the filling start switch and the firing switch by the operator may be a remote control operation.
Or you may abbreviate | omit operation of the launch switch by an operator using the fragrance transmission apparatus 150 which has a structure which a filling start switch and a launch switch operate | move interlockingly. That is, the firing switch is automatically operated when the gas filling tank S is filled with the fragrance and the fine droplet for a certain time after the filling start switch is pressed. By using the apparatus having such a configuration, the operator sits the recipient in the center of the chair 136 and then presses the filling start switch so that the vortex ring R is automatically ejected to the recipient after a certain period of time. The fragrance information can be transmitted. At this time, the filling start switch may be operated by a remote controller, or the recipient himself / herself may operate the filling start switch by remote control instead of the operator.

  Alternatively, in the aroma transmission device 150 described above, the sensor may detect that the recipient is sitting on the chair 136, and the filling start switch may be operated using this detection signal as an input signal. In this way, it is not necessary to operate the filling start switch by the operator or the recipient. When the person to be transmitted sits on the chair 136, the vortex ring R is automatically ejected toward the person to be transmitted after a certain time, and the fragrance information of the product is transmitted. In addition, when a positioning unit indicating the standing position on the floor surface of the recipient is provided instead of the chair 136, the sensor detects that the recipient is positioned on the positioning portion, and filling is started by this detection signal. The vortex ring R may be ejected by operating the switch.

Also in the sales promotion method of the second embodiment, when the distance from the injection port 151 to the recipient is 1 m or more and 3 m or less, the diameter of the injection port 151 of the aroma transmission device 150, the flight speed of the vortex ring R, the injection A preferable numerical range of the volume of the gas to be performed is as described in the first embodiment. Here, the distance from the outlet 151 to the recipient means the distance from the center of the opening of the outlet 151 to the nose of the recipient.
In the second embodiment, the air cannon is incorporated into the product model, but the air cannon may not be incorporated into the product model, and the product model and the air cannon may be provided separately.
In the present invention, when the visual information of a product is a product model, a product model and an air cannon may be provided separately. In the case of a product that is used by spraying a liquid formulation from a container injection port, a method of incorporating an air gun into a product model is effective as in the second embodiment. If an air gun injection port is provided at the position of the injection port, it is expected that the injection of the vortex ring will recall the injection of the preparation in the product, leading to sales promotion of the product.
[Reference example]

(First Reference Example)
Next, a first reference example of the first embodiment described above will be described.
In the first reference example, a liquid crystal display was installed in front of the chair on which the person to be transferred sits, and an air cannon was installed below the liquid crystal display. The chair is installed at a position where the distance between the air gun outlet and the recipient is 2 m when the recipient is seated in the center of the chair. The air gun has an injection direction fixed obliquely upward so that a vortex ring can be emitted at the position of the approximate face of the recipient (adult) sitting in the center of the chair. The air cannon injects 800 cm ³ of gas from an injection port having a diameter (diameter) of 10 cm at a pressurized speed such that the vortex ring flies at a flight speed of 1.5 m / sec. The air cannon is covered with a brown casing with a saturation of about 90% (lightness of about 50%, hue 0 °) except for the outlet, and the outlet has a blackness of about 10% with a saturation of about 10%, A shutter having a hue of 0 ° is provided.

The recipient is seated in the center of the chair and presses the video start switch provided on the remote controller of the liquid crystal display to start the video. A video introducing the product flows along with the sound on the liquid crystal display, and the recipient receives the video while sitting on a chair.
The air gun driving device receives a signal sent from the video start switch (remote control), starts a timer, and after a certain waiting time, the gas filling tank has an average particle diameter (diameter) mainly composed of propylene glycol. Start filling of fragrance containing about 10 μm fine droplets and moisture. The scent including moisture is adjusted to have the same scent as the product. Further, the driving device drives the pressurizing device after a certain waiting time and ejects the vortex ring.
Since the ejected vortex ring contains fine droplets mainly composed of propylene glycol, the visible vortex ring scatters visible light and becomes white turbid and visible. For this reason, the recipient of the vortex ring can visually recognize the vortex ring flying toward himself / herself while viewing the image of the product, and can smell the vortex ring by bringing the nose closer to the vortex ring.
According to such a reference example, the recipient of the vortex ring recognizes the product image (visual information) and the scent (aroma information) at the same time, and receives a strong impression about the product. In particular, since the vortex ring is visible, there is fun to follow the vortex ring with the nose and expectation of the fragrance felt from the approaching vortex ring, so that the recipient can enjoy the fragrance information of the product happily , Which is expected to lead to product sales promotion.

(Second reference example)
Next, a second reference example of the second embodiment described above will be described.
In the second reference example, an air cannon having a model part having a volume approximately eight times that of a product container was configured. The injection port of the air gun is provided at a location corresponding to the injection port of the container, and the periphery of the injection port of the model part is made larger than the other parts. The surface of the model part has the same color and design as the product container, and the model part is placed on a pedestal that cannot be seen through.
A gas filling tank and a pressurizing device are incorporated in the model part. On the other hand, the aroma generating device, the moisture generating device, the micro droplet generating device, the driving device, etc. are housed in the pedestal part, and the pedestal part is opaque, so that the recipient cannot see these devices. ing.

A circular mark indicating the position of the person being transferred was drawn on the floor in front of the air cannon to form a positioning portion, and the distance between the center of the circular shape and the air gun injection port was set to 1.2 m. For this reason, the distance between the recipient at the standing position and the injection port of the air gun is about 1.2 m. The firing direction of the air cannon is fixed slightly upward from the horizontal so that the vortex ring can be ejected to the position of the breast of the recipient (adult) standing at the center of the circle.
The air cannon injects 390 cm ³ of gas from an injection port with a diameter of 5 cm at a pressurizing speed such that the vortex ring flies at a speed of 1.2 m / s. The operator presses the filling start switch of the air cannon and waits for the gas filling tank to be filled with fine droplets having an average particle diameter (diameter) of about 10 μm mainly composed of propylene glycol and a fragrance containing moisture. A shutter is provided at the injection port, and the gas filling tank S is closed by the shutter during a period other than the period in which the vortex ring is ejected to prevent leakage of fragrances and minute droplets from the gas filling tank during standby.

When the recipient enters the circular mark indicating the standing position and faces the model part, the operator presses the firing switch of the air cannon and ejects a vortex ring containing aroma and fine droplets toward the recipient. . The scent including moisture is adjusted to have the same scent as the product. Since the ejected vortex ring contains fine droplets whose main component is propylene glycol, the light is scattered and white turbid, and is visible.
While seeing the model part of the product, the recipient sees the vortex ring flying toward his chest, sniffs the nose close to the vortex ring and sniffs the same scent as the product. The recipient receives a strong impression of the product by sensing the scent (visual information) of the product while looking at the model part (visual information) of the product. In addition, this product is a product that is used by injecting a liquid preparation from the injection port of the container, and since the injection port of the air gun is provided at the position of the injection port of the model imitating the container, the injection of the vortex ring is It is expected to lead to sales promotion of the product, recalling the injection of the formulation in the product.

Next, examples of the first embodiment will be described.
Tables 1 and 2 show, using an air cannon having a structure similar to the air cannon shown in FIG. 2 of the first embodiment, the intensity of the scent to be felt and the degree of difficulty in detecting the scent (easy to smell) in a plurality of conditions. The experimental results evaluated below are shown. In both Table 1 and Table 2, each of the experiments conducted under a plurality of conditions is specified by alphabetic notation.
In Table 1 and Table 2, the intensity | strength of fragrance is represented on the following references | standards.
◎ Feel strong fragrance ○ Feel fragrance △ Feel weak fragrance × Don't feel fragrance In addition, the degree of difficulty in detecting fragrance is expressed by the following criteria.
○ Easy to smell fragrance △ Can smell fragrance × Difficult to smell fragrance

Table 1 shows the results of an experiment in which the flight speed of the vortex ring is a parameter, the distance between the injection port and the recipient is 2 m, the diameter of the injection port is 10 cm, and the volume of the injected gas is fixed at about 800 cm ^3. It is. Moreover, the used fragrance | flavor is a fruity fragrance | flavor and added the microdroplet which has moisture (the water atomized by the ultrasonic vibration) and propylene glycol as a main component.
According to Table 1, it was found that the recipient can easily sense the scent of the fragrance under the conditions of Experiment A, Experiment B, and Experiment C where the flying speed of the vortex ring is 1 m / sec to 2.5 m / sec.

Table 2 shows the experiment in which the diameter of the injection port is a parameter, the flight speed of the vortex ring is 1.5 m / second, the distance between the injection port and the recipient is 2 m, and the volume of the injected gas is fixed at about 800 cm ³ . It is a table | surface which shows a result. Moreover, the used fragrance | flavor is a fruity fragrance | flavor and added the microdroplet which has moisture (the water atomized by the ultrasonic vibration) and propylene glycol as a main component.
According to Table 2, it was found that the recipient can easily detect the scent of the fragrance under the conditions of Experiment D, Experiment E, and Experiment F in which the diameter of the injection port is 4 cm to 15 cm.

The above embodiments and examples include the following technical ideas.
(1) A sales promotion method using visual information and fragrance information of products,
The fragrance information is transmitted to a recipient who is viewing the visual information of the product by ejecting a vortex ring that includes a fragrance and includes a minute droplet to be visible from an air cannon. Sales promotion method.
(2) The sales promotion method according to (1), wherein the visual information of the product is an image or a model of the product.
(3) The sales promotion method according to (1), wherein the visual information of the product is a product model, and the air gun is incorporated in the product model.
(4) The sales promotion method according to any one of (1) to (3), wherein the fragrance includes fine particles containing a fragrance and moisture, and the microdroplets are microdroplets mainly composed of propylene glycol. .

DESCRIPTION OF SYMBOLS 1, 154 ... Air cannon 3 ... Transferee 7 ... Elastic film 9 ... Pressurizing device 51, 151 ... Injection port 53 ... Wall 61, 63 ... Joint part 71 ... Aroma generator 73 ... Humidity generator 75 ... Micro droplet generator 77 ... Pipe 78 ... Pipe 79 ... Pipe 100 ... Drive devices 120, 150 ... Aroma Transmission device 121 ... Case 121a ... Front 122 ... Opening 124 ... Video display device 124a ... Screen 125 ... Floor surfaces 126, 136 ... Chairs 127,157 ... Switch Group 154a ... Model part 154b ... Pedestal part 811 ... Shutter

Claims (4)

A sales promotion method using visual information and aroma information of products,
The fragrance information is transmitted to a recipient who is viewing the visual information of the product by ejecting a vortex ring that includes a fragrance and includes a minute droplet to be visible from an air cannon. Sales promotion method.   The sales promotion method according to claim 1, wherein the visual information of the product is an image or a model of the product.   The sales promotion method according to claim 1, wherein the visual information of the product is a product model, and the air gun is incorporated in the product model.   The sales promotion method according to any one of claims 1 to 3, wherein the aroma is composed of fine particles containing a fragrance and moisture, and the microdroplet is a microdroplet mainly composed of propylene glycol.

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