JP6467957B2 - CM (commercial message) management apparatus, CM management method, and program - Google Patents

Description

  The present invention relates to a CM management device, a CM management method, and a program.

  Patent Document 1 discloses a related technique. Patent Document 1 discloses a transmission CM data automatic rearrangement system of an automatic program control apparatus that changes transmission CM data constituted by a CM broadcast frame and CM material attached thereto.

JP-A-11-205259

  Private television broadcasts and radio broadcasts include a plurality of CM broadcast frames for a predetermined time (eg, 15 seconds, 30 seconds, etc.). Those who want to circulate their own CM material (businesses, organizations, individuals, etc.) have the right to circulate commercials from broadcasters or those who secure commercial broadcast slots (so-called advertising agencies) (hereinafter referred to as CMs). (Broadcasting rights) is purchased and a predetermined CM material is distributed. Hereinafter, a person who purchases a CM broadcast right in order to distribute his / her CM material is referred to as a “CM broadcast right consumer”. A person who sells a CM broadcast right to a CM broadcast right consumer, that is, a person who deals with a broadcast station or a broadcast station and secures a CM broadcast frame is called a “CM broadcast right supplier”.

  By the way, the buying and selling of CM broadcasting rights may be performed based on the total audience rating (GRP). For example, buying and selling CM broadcasting rights for 50 GRP. In the case of this example, the CM broadcast right supplier allocates the CM material of the CM broadcast right consumer who purchased the CM broadcast right for 50 GRP to the CM broadcast frame for 50 GRP and broadcasts it. For example, if CM material is allocated to three CM broadcast frames with a 10% audience rating, CM broadcast frames with a 20% audience rating, and CM broadcast frames with a 20% audience rating, 50 GRP is obtained.

  However, at the stage of assigning the CM material to the CM broadcast frame, the actual audience rating of each CM broadcast frame is unknown. Thus, conventionally, the audience rating of each CM broadcast frame is estimated using the past audience rating, and CM materials are allocated so that the total of the estimated values satisfies the purchased GRP. As an estimation method using the past audience rating, for example, the audience rating of the same day of the week and the same time in the past is applied as it is.

  In the case of such a system, there may be a disadvantage that the GRP for which the CM material is purchased is not broadcast due to the difference between the estimated audience rating of each CM broadcast frame and the actual audience rating. Such an inconvenience may occur when the actual audience rating falls below the estimated value.

  In order to avoid such inconvenience, the CM material is allocated so that the total estimated value of the allocated CM broadcast frames sufficiently exceeds the purchased GRP (eg, 1.25 times, 1.5 times). Means are conceivable. However, in the case of this means, the CM broadcast right supplier is wasteful.

  An object of the present invention is to provide a new method for assigning CM material to a CM broadcast frame.

According to the present invention,
Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame,
For those broadcast of the reserved broadcast frame is performed, and the actual value acquisition means for acquiring the actual values of the viewing rate of the securing airtime,
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated with each other;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, Priority order determining means for determining a priority order of a plurality of the security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Have
The allocating means may be provided with a CM management apparatus that preferentially allocates the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated.

Moreover, according to the present invention,
Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame,
For those broadcast of the reserved broadcast frame is performed, and the actual value acquisition means for acquiring the actual values of the viewing rate of the securing airtime,
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated with each other;
Based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, an excess of the reserved broadcast frame with respect to a total value of the guaranteed GRP of a plurality of the security information. Determining means for determining deficiency;
A CM management device is provided.

Moreover, according to the present invention,
Computer
Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame,
For those broadcast of the reserved broadcast frame is performed, the actual value acquisition means for acquiring the actual values of the viewing rate of the securing airtime,
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information that associates each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, Priority order determining means for determining a priority order of a plurality of the security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Function as
There is provided a program for causing the allocating means to preferentially allocate the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated.

Moreover, according to the present invention,
Computer
A security information acquisition step of acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating a total audience rating to be secured by broadcasting the CM material during the contract period;
A secured broadcast frame information acquisition step of acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
An estimated value acquisition step of acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame;
For those broadcast of the reserved broadcast frame is performed, and the actual value acquisition step of acquiring the actual values of the viewing rate of the securing airtime,
An allocating step of allocating the CM material to the reserved broadcast frame;
An allocation management step of managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, A priority order determining step of determining a priority order of the plurality of security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Run
In the allocation step, a CM management method is provided in which the CM material of the security information having the higher priority is preferentially allocated to the reserved broadcast frame to which the CM material is not allocated.

  According to the present invention, a new technique for allocating CM material to a CM broadcast frame is realized.

It is a figure which shows notionally an example of the hardware constitutions of the apparatus of this embodiment. It is a conceptual diagram for demonstrating the example of application of CM management apparatus of this embodiment. It is an example of a functional block diagram of the CM management apparatus of the present embodiment. It is a figure showing typically an example of guarantee information of this embodiment. It is a figure which shows typically an example of the securing broadcast frame information of this embodiment. It is a figure for demonstrating the identification information of CM broadcast frame of this embodiment. It is a figure which shows typically an example of the allocation corresponding | compatible information of this embodiment. It is a figure for demonstrating an example of a process of the allocation part of this embodiment. It is a figure for demonstrating an example of a process of the allocation part of this embodiment. It is an example of a functional block diagram of the CM management apparatus of the present embodiment. It is an example of a functional block diagram of the CM management apparatus of the present embodiment. It is a conceptual diagram for demonstrating the example of application of CM management apparatus of this embodiment.

  First, an example of the hardware configuration of the apparatus according to the present embodiment will be described. Each unit included in the apparatus according to the present embodiment is stored in a CPU (Central Processing Unit) of any computer, a memory, a program loaded into the memory, a storage unit such as a hard disk for storing the program (from the stage of shipping the apparatus in advance). It can also store programs downloaded from CDs (Compact Discs) and other storage media, servers on the Internet, etc.), and any combination of hardware and software centering on a network connection interface Realized. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.

  FIG. 1 is a diagram conceptually illustrating an example of a hardware configuration of an apparatus according to the present embodiment. As shown in the figure, the apparatus of the present embodiment includes, for example, a CPU 1A, a RAM (Random Access Memory) 2A, a ROM (Read Only Memory) 3A, a display control unit 4A, a display 5A, and an operation reception connected to each other via a bus 10A. Unit 6A, operation unit 7A, communication unit 8A, auxiliary storage device 9A, and the like. Although not shown, other elements such as an input / output interface connected to an external device by wire, a microphone, and a speaker may be provided.

  The CPU 1A controls the entire computer of the apparatus together with each element. The ROM 3A includes an area for storing programs for operating the computer, various application programs, various setting data used when these programs operate. The RAM 2A includes an area for temporarily storing data, such as a work area for operating a program. The auxiliary storage device 9A is an HDD (Hard Disc Drive), for example, and can store a large amount of data.

  The display 5A is, for example, a display device (LED (Light Emitting Diode) display, liquid crystal display, organic EL (Electro Luminescence) display, etc.). The display 5A may be a touch panel display integrated with a touch pad. The display control unit 4A reads data stored in a VRAM (Video RAM), performs predetermined processing on the read data, and then sends the data to the display 5A to display various screens. The operation reception unit 6A receives various operations via the operation unit 7A. The operation unit 7A includes operation keys, operation buttons, switches, a jog dial, a touch panel display, a keyboard, and the like. The communication unit 8A is wired and / or wirelessly connected to a network such as the Internet or a LAN (Local Area Network) and communicates with other electronic devices.

  Hereinafter, this embodiment will be described. Note that the functional block diagram used in the following description of the embodiment shows functional unit blocks rather than hardware unit configurations. In these drawings, each device is described as being realized by one device, but the means for realizing it is not limited to this. That is, it may be a physically separated configuration or a logically separated configuration. In addition, the same code | symbol is attached | subjected to the same component and description is abbreviate | omitted suitably.

<First Embodiment>
The CM management apparatus 10 of this embodiment is used by CM broadcast right suppliers. The CM broadcast right supplier is a person who sells the CM broadcast right to the CM broadcast right consumer, for example, a broadcaster or a person who secures a CM broadcast frame by trading with the broadcast station (so-called advertising agency), etc. Is applicable. The CM broadcast right is a right to play a CM in a CM broadcast frame. The CM broadcast right consumer is a person who purchases the CM broadcast right in order to distribute his / her CM material.

  Here, an application example of the CM management apparatus 10 of this embodiment will be described with reference to FIG.

  The CM broadcast right supplier secures a CM broadcast frame (secure CM broadcast frame). When the CM broadcast right supplier is a person who secures a CM broadcast frame by transacting with a broadcast station, the CM broadcast right supplier secures the CM broadcast frame by purchasing a predetermined CM broadcast frame from the broadcast station. .

  In addition, the CM broadcast right supplier sells the CM broadcast right to broadcast the CM material in the reserved CM broadcast frame to the CM broadcast right consumer (CM contract conclusion). In the CM contract, CM material to be broadcast, contract period, purchased GRP (guaranteed GRP), rules for broadcasting CM material, and the like are determined.

  The “material allocation” operation shown in the figure is performed by the CM management apparatus 10 of the present embodiment. The CM management apparatus 10 receives information indicating a CM broadcast frame secured by the CM broadcast right supplier and information indicating a CM contract concluded by the CM broadcast right supplier. The CM management device 10 is continuously input with the actual audience rating value.

  Based on such information, the CM management apparatus 10 assigns predetermined CM material to the reserved CM broadcast frame. Hereinafter, the configuration of the CM management apparatus 10 of this embodiment will be described in detail.

  FIG. 3 shows an example of a functional block diagram of the CM management apparatus 10 of the present embodiment. As shown in the figure, the CM management device 10 includes a security information acquisition unit 11, a reserved broadcast frame information acquisition unit 12, an estimated value acquisition unit 13, an actual value acquisition unit 14, an allocation unit 15, and an allocation management unit 16. And a priority order determination unit 17.

  The security information acquisition unit 11 acquires a plurality of security information that associates CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period. For example, one guarantee information corresponds to one CM contract.

  The CM material is broadcast content for a predetermined time (eg, 15 seconds, 30 seconds) consisting of audio content, video content, and the like. The contract period indicates a period during which the CM material is broadcast. The guaranteed GRP is a GRP purchased by a CM broadcast right consumer. The guaranteed GRP indicates a numerical value that the total of the actual audience ratings (total audience ratings) of each of the allocated CM broadcast frames satisfies at least.

  FIG. 4 schematically shows an example of the security information acquired by the security information acquisition unit 11. The security information shown in the figure is associated with a security information ID (identification), a CM material ID, a contract period, a security GRP, and a rule.

  According to the security information “00001” shown in the figure, the CM broadcast right supplier adds the actual audience rating (total audience rating) to the CM broadcast frame between January 1, 2015 and January 18, 2015. It can be seen that the CM material “000A” must be allocated so that 50) satisfies 50%.

  As shown in the figure, one guarantee information may be associated with one CM material, or a plurality of CM materials may be associated. When a plurality of CM materials are associated with each other, the total audience rating obtained by adding the total audience ratings of each CM material may satisfy the guaranteed GRP.

  In the case of guarantee information “00002”, the CM broadcast right supplier has a total of the actual audience rating (total audience rating) of 75 in the CM broadcast frame from January 10, 2015 to January 31, 2015. CM materials “000B”, “000C”, and “000D” must be allocated so as to satisfy%. For example, the total of the actual audience rating of the CM broadcast frame assigned the CM material “000B” is 30%, and the total actual audience rating of the CM broadcast frame assigned the CM material “000C” is 20%. When the total of the actual audience rating of the CM broadcast frame to which the CM material “000D” is allocated is 30%, the total is 80%. In this case, the security GRP “75%” of the security information “00002” is satisfied.

  In the illustrated rule column, for example, a rule for broadcasting CM material (a matter to be satisfied and / or a prohibited matter) is defined. For example, as shown in the figure, the order of broadcasting a plurality of CM materials may be defined, or the ratio of broadcasting a plurality of CM materials may be defined. Also, a time zone for broadcasting CM material, a time zone for which broadcasting should not be performed, and the like may be defined.

  For example, a CM broadcast right supplier who has concluded a CM contract with a CM broadcast right consumer inputs security information via a predetermined input device and stores it in a security information storage unit (not shown). And the security information acquisition part 11 acquires security information from the said security information storage part. Note that the CM management device 10 may include a security information storage unit, or another device that can communicate with the CM management device 10 may include a security information storage unit.

  Returning to FIG. 3, the reserved broadcast frame information acquisition unit 12 acquires reserved broadcast frame information indicating the CM broadcast frame reserved by the CM broadcast right supplier. Hereinafter, the CM broadcast frame described in the secured broadcast frame information is referred to as a secured broadcast frame.

  FIG. 5 schematically shows an example of the reserved broadcast frame information acquired by the reserved broadcast frame information acquisition unit 12. The reserved broadcast frame information shown in the figure describes CM broadcast frame identification information secured by the CM broadcast right supplier. Hereinafter, the configuration of the CM broadcast frame identification information shown in FIG. 5 will be described.

  The six numbers at the beginning of the CM broadcast frame identification information indicate the broadcast date of each CM broadcast frame. “151020” shown in the figure indicates December 1, 2015. The four numbers after the hyphen are information for identifying each main part (broadcast program) of the broadcast content of each day. “1200” shown in the figure indicates the main part whose broadcast start time is 12:00. “T” after that indicates a CM broadcast frame inserted between the main parts. On the other hand, “S” indicates a CM broadcast frame inserted between the main part. In addition, information indicating a broadcasting station may be added to the CM broadcast frame identification information.

  The description of the CM broadcast frame identification information will be supplemented with reference to FIG. The time chart shown in the figure shows a broadcast progress table around 12:00 to 13:00 on December 1, 2015 of a certain broadcasting station. In the figure, a main part of identification information “1200” and a main part of identification information “1300” are shown. The main part of the identification information “1200” is divided into three parts, and CM broadcast frames (CM1, CM2) are inserted therebetween. Also, a CM broadcast frame (CM3) is inserted between the main part of the identification information “1200” and the main part of the identification information “1300”.

  A CM broadcast frame (1200T in the figure) with “T” added to the identification information is a CM broadcast frame (CM1, CM2 in the figure) inserted between the main parts. A CM broadcast frame (1200T in the figure) with “S” added to the identification information is a CM broadcast frame (CM3 in the figure) inserted between a main part and another main part.

  Each of the illustrated CM1, CM2, and CM3 may be one CM broadcast frame or may include a plurality of CM broadcast frames.

  In the case of identification information having such a configuration, the same identification information may be attached to a plurality of CM broadcast frames as shown in FIG. For example, the same identification information “151201-1200T” is attached to the CM broadcast frame of CM1 and the CM broadcast frame of CM2 shown in FIG. Further, when each of the illustrated CM1, CM2, and CM3 includes a plurality of CM broadcast frames, the same identification information is attached to the plurality of CM broadcast frames that each of the CM1, CM2, and CM3 has.

  In this case, for example, a CM broadcast right supplier (such as an advertising agency) who secures one CM broadcast frame of “151201-1200T” broadcasts a CM in any one of CM1 and CM2 shown in FIG. The frame to be secured is secured. Whether the CM material assigned to the frame is broadcast in CM1 or CM2 depends on the broadcasting station.

  The configuration of the CM broadcast frame identification information is not limited to the one exemplified here. For example, the identification information may be attached to the plurality of CM broadcast frames so that the same identification information is not attached to the plurality of CM broadcast frames.

  In the reserved broadcast frame information (see FIG. 5), each reserved broadcast frame has its attributes (broadcast station, broadcast month, broadcast day, broadcast time, corresponding main program as a special program or regular program). Or the like) may be associated with each other. The reserved broadcast frame information acquisition unit 12 may acquire such attribute information by an input by an operator (CM broadcast right supplier), may acquire it from a server of a broadcast station, or other means. You may get it.

  Returning to FIG. 3, the estimated value acquisition unit 13 acquires the estimated value of the audience rating of the reserved broadcast frame before broadcasting the reserved broadcast frame. For example, the estimated value acquisition unit 13 may calculate the estimated value based on the past performance of the audience rating, the attribute of each reserved broadcast frame, and the like.

  For example, the estimated value acquisition unit 13 selects each of the reserved broadcast frames and predetermined attributes (broadcast station, broadcast month, broadcast day, broadcast time, corresponding main volume from a plurality of past CM broadcast frames. May be a special program or a regular program), or one or a plurality of CM broadcast frames that are more than a predetermined level may be extracted. Then, the estimated value of each reserved broadcast frame may be determined based on the extracted performance of the CM broadcast frame.

  For example, when one CM broadcast frame is extracted, the result of the audience rating of the CM broadcast frame may be used as the estimated value. Further, when a plurality of CM broadcast frames are extracted, statistical values (average value, maximum value, minimum value, median value, mode value, etc.) of the actual ratings of each audience rating may be used as estimated values. In order to improve the estimation accuracy, it is preferable that the past performance data of the audience rating is not too old (for example, the past year, the past several months, etc.). In addition, the performance of the audience rating of the CM broadcast frame may be the audience rating at the time of broadcasting of each CM broadcast frame, or the audience rating (average audience rating, minimum audience rating, maximum audience rating) of the corresponding main part (program). Etc.) or other.

  In order to realize the configuration of the estimated value acquisition unit 13, the CM management apparatus 10 includes an audience rating acquisition unit that continuously acquires the audience rating, an audience rating storage unit that accumulates the audience rating acquired by the audience rating acquisition unit, and You may have. Alternatively, an external device configured to be communicable with the CM management device 10 may include a viewing rate acquisition unit and a viewing rate acquisition unit. The estimated value acquisition unit 13 can acquire the past audience rating performance data from the audience rating storage unit and perform the above processing. In the performance data indicating the performance of the audience rating of each past CM broadcast frame, the attributes of each past CM broadcast frame (broadcast station, broadcast month, broadcast day of the week, broadcast time, and the corresponding main part are special. Program or regular program, etc.) may be associated with each other.

  The audience rating acquisition unit may communicate with an audience rating providing server that provides the measured audience rating (actual result), and acquire audience rating performance data from the audience rating providing server. In addition, the performance data provided (disclosed) by the audience rating providing server may be input by the operator (CM broadcast right supplier) to the audience rating acquisition unit by any means. The actual data includes time-series data of audience ratings (eg, audience ratings per minute, audience ratings every 30 seconds, etc.) and statistical values (average audience rating, minimum audience rating, maximum audience rating) of each program. Viewing rate, etc.).

  The audience rating acquisition unit acquires new performance data each time new performance data is provided by the audience rating providing server. The audience rating acquisition unit preferably acquires the new performance data with a smaller time lag from the provision of new performance data by the audience rating providing server. Means for realizing such acquisition is not particularly limited.

  For example, an example in which the audience rating providing server provides the performance data for one day of the previous day once a day at a predetermined timing in the day (eg, every day at 10 o'clock) can be considered. In the case of the example, the audience rating acquisition unit is configured to acquire the performance data for the previous day with a smaller time lag from the provision timing from the audience rating providing server (eg, 10 o'clock every day) once a day. Is done.

  In addition, an example in which the audience rating providing server provides the performance data of the audience rating for each predetermined time at a predetermined time lag from each time zone a plurality of times a day can be considered. For example, an example of providing the performance data of the audience rating every hour with a time lag of 1 hour (example: providing the actual data of the audience rating from 13:00 to 14:00 at 15:00), etc. can be considered. Other examples include providing performance data for audience ratings every 5 minutes with a 10-minute time lag (example: providing performance data for audience ratings from 13:00 to 13:05 at 13:15), etc. It is done. In this case, it is preferable that the audience rating acquisition unit is configured to acquire the performance data of the audience rating for each predetermined time multiple times a day with a smaller time lag from the provision timing from the audience rating providing server.

  The means for obtaining with a small time lag is not particularly limited. For example, when the timing at which new performance data is provided by the audience rating providing server (for example, 10 o'clock every day) is determined in advance, the audience rating acquisition unit may set an arbitrary timing after that timing (for example, 10 o'clock every day) 3 minutes), the server may be accessed and the actual data may be acquired. That is, the timing (for example, 10: 3 every day) when the audience rating acquisition unit accesses the audience rating providing server may be registered in advance in the audience rating acquisition unit. In addition, the address of the audience rating acquisition unit may be registered in advance in the audience rating providing server. Then, the audience rating providing server may transmit the performance data to the audience rating acquisition unit every time new performance data is provided.

  Returning to FIG. 3, the actual value acquisition unit 14 acquires the actual value of the audience rating of each secured broadcast frame after the secured broadcast frame is broadcast. The performance value acquisition unit 14 acquires the performance data from the above-described audience rating acquisition unit or the audience rating storage unit. And the performance value acquisition part 14 can process the performance data acquired from the audience rating acquisition part and the audience rating memory | storage part as needed, and can calculate a desired performance value. The actual value of the audience rating of each reserved broadcast frame may be the audience rating (average audience rating, minimum audience rating, maximum audience rating, etc.) at the time of broadcasting of each CM broadcast frame, or the corresponding main story (program). It may be an audience rating (average audience rating, minimum audience rating, maximum audience rating, etc.) or any other.

  The achievement value acquisition unit 14 is preferably configured to acquire the achievement data with a smaller time lag from the provision timing of new achievement data by the audience rating providing server.

  That is, when the audience rating providing server is configured to provide the actual data for one day of the previous day at a predetermined timing (for example, every day at 10:00) once a day, The acquisition unit 14 is preferably configured to acquire the performance data for one day of the previous day once a day with a smaller time lag from the provision timing from the audience rating providing server (for example, 10 o'clock every day).

  Further, when the audience rating providing server is configured to provide the audience rating performance data for each predetermined time multiple times a day with a predetermined time lag from each time zone, the actual value acquisition unit 14 is It is preferable that the performance data of the audience rating every predetermined time is acquired multiple times a day with a smaller time lag from the provision timing from the audience rating providing server.

  The allocation unit 15 allocates CM material to the reserved broadcast frame. That is, the allocating unit 15 allocates the CM material of the security information acquired by the security information acquiring unit 11 to the secured broadcast frame included in the secured broadcast frame information acquired by the secured broadcast frame information acquiring unit 12.

  The allocation unit 15 performs allocation processing according to the priorities of the plurality of security information determined by the priority order determination unit 17 described below. That is, the allocating unit 15 preferentially allocates the CM material of the security information having a high priority to the reserved broadcast frame to which no CM material is allocated. Details will be described after the description of the priority order determination unit 17.

  The allocation management unit 16 manages allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated is associated with the security information corresponding to the cracked CM material. Also, the allocation management unit 16 associates the estimated value of each reserved broadcast frame acquired by the estimated value acquisition unit 13 and the actual value of each reserved broadcast frame acquired by the actual value acquisition unit 14 with each of the reserved broadcast frames. May be managed. The allocation correspondence information includes, for example, acquisition of new reserved broadcast frame information by the reserved broadcast frame information acquisition unit 12, acquisition of a new estimated value by the estimated value acquisition unit 13, acquisition of a new actual value by the actual value acquisition unit 14, The content is updated according to the determination of new allocation by the allocation unit 15 or the like.

  FIG. 7 schematically shows an example of allocation correspondence information managed by the allocation management unit 16. The allocation correspondence information shown in the figure includes, for each reserved broadcast frame, an estimated value of each of the reserved broadcast frames acquired by the estimated value acquisition unit 13, an actual value of each of the reserved broadcast frames acquired by the actual value acquisition unit 14, and a reserved broadcast frame. The security information (allocation security information column) corresponding to the CM material allocated to each is associated.

  The two reserved broadcast frames “151201-1200T” shown in the figure are associated with security information “00001”. That is, the CM material “000A” is assigned to the reserved broadcast frame (see FIG. 4). Since these reserved broadcast frames are managed as the same CM broadcast frame, the estimated value and the actual value have the same value.

  The guaranteed broadcast frame “151201-1300S” illustrated is associated with the security information “00002”. That is, one of the CM materials “000B”, “000C”, and “000D” is assigned to the reserved broadcast frame (see FIG. 4).

  Actual values are associated with the reserved broadcast frames of “151201-1200T” and “151201-1300S” shown in the figure. This shows that these reserved broadcast frames have already been broadcast.

  On the other hand, although the guaranteed broadcast frame of “151202-2000T” shown in the figure is associated with the security information, the actual value is not associated again. From this, it can be seen that the reserved broadcast frame is “before broadcasting” or “already broadcasted and before actual value acquisition”.

  In addition, the security information and the actual value are not yet associated with the reserved broadcast frame of “151217-1400T” illustrated. From this, it can be seen that the CM material has not yet been allocated, and that the reserved broadcast frame is “before broadcasting”.

  Returning to FIG. 3, the priority determining unit 17 determines the priority of the plurality of pieces of security information based on the following values A to D in each of the plurality of pieces of security information.

“A: Guarantee GRP in each of plural security information”
“B: Total of estimated values of reserved broadcast frames within the remaining contract period in each of the plurality of security information, which are not allocated CM material”
“C: Total value of actual values of reserved broadcast frames associated with allocation correspondence information (see FIG. 7) in each of a plurality of security information”
“D: the total value of the estimated values of the reserved broadcast frames that are associated with the allocation correspondence information in each of the plurality of security information and for which the actual value has not yet been obtained”

  Specifically, the priority order determination unit 17 calculates an evaluation point X for each of the plurality of pieces of security information using the following Equation 1. Then, the priority order determination unit 17 assigns a higher priority order to the security information having a larger evaluation point X.

X = (A− (C + D)) / B (Formula 1)

  Here, a specific example of calculating the evaluation point X of the security information “00001”, specifically, an example of calculating the values of A to D will be described.

  The value A is the value of the security GRP for each security information. As shown in FIG. 4, since the security GRP of the security information “00001” is “50%”, the value of A is “50%”. The value of B is the total of the actual values of the reserved broadcast frames in which the security information “00001” is associated with the allocation correspondence information in FIG. 7 and the actual values are already associated. Such a reserved broadcast frame corresponds to “151201-1200T” or the like. The reserved broadcast frame “151201-1200T” is associated with the security information “00001” and the actual value “6.1%”. For this reason, the value of B is obtained by the calculation “6.1% + 6.1% +...”.

  The value C is a reserved broadcast frame broadcast within the contract period of the security information “00001” (January 1, 2015 to January 18, 2015: see FIG. 4), and the allocation correspondence information in FIG. The total of the predicted values of the reserved broadcast frames to which no guarantee information is associated (CM material has not yet been assigned). Such a reserved broadcast frame corresponds to “151217-1400T” or the like. The reserved broadcast frame “151217-1400T” has a broadcast date of December 17, 2015, and security information is not yet associated with it. Therefore, the value of C is obtained by the calculation of “7.3% +...”.

  The value of D is the sum of the predicted values of the reserved broadcast frames to which the security information “00001” is associated with the allocation correspondence information of FIG. 7 and the actual values are not associated with each other. Such a reserved broadcast frame corresponds to “151202-2000T” or the like. The reserved broadcast frame “1510202-2000T” is associated with the security information “00001” and is not associated with the actual value. Therefore, the value of D is obtained by the calculation of “12.1% +.

  The value of (A− (C + D)) in the numerator of the above formula 1 indicates a measure of the remaining GRP that must be secured in order to guarantee the security GRP of each security information. On the other hand, the value of B in the denominator is the CM broadcast frame secured within the contract period of each security information (secured broadcast frame), and the GRP that can be secured in the secured broadcast frame that has not yet been assigned any CM material. Provides a guide. This means that the higher the value of X, the higher the value of X, the more preferentially the CM material must be allocated in order to guarantee the security GRP within the contract period.

  The priority order determination unit 17 can determine the priority order in consideration of the actual value each time the actual value acquisition unit 14 newly acquires the actual value. For example, when the result value acquisition unit 14 newly acquires a result value, the priority order determination unit 17 determines the priority order accordingly (according to detection of a new result value acquisition by the result value acquisition unit 14). It may be configured to fix. Alternatively, when the timing at which the actual value acquisition unit 14 acquires a new actual value (e.g., every day at 10 o'clock) is determined in advance, an arbitrary timing thereafter (e.g., every day at 10: 3) is a priority order determination unit. 17 may be registered. Then, the priority order determination unit 17 may be configured to re-determine the priority order at the registered timing.

  The allocating unit 15 preferentially allocates the CM material of the security information with the high priority determined by the priority determining unit 17 to the reserved broadcast frame to which no CM material is allocated.

  For example, each time the actual value acquisition unit 14 acquires a new actual value, the allocating unit 15 (1) a process for specifying a reserved broadcast frame for allocating CM material at the relevant timing, and (2) a specified reserved The process of assigning CM material to the broadcast frame is performed. For example, when the actual value acquisition unit 14 newly acquires the actual value, the allocating unit 15 responds accordingly (according to the detection of new actual value acquisition by the actual value acquisition unit 14), according to the above (1) and (2 ) May be performed. Alternatively, when the priority order determination unit 17 newly determines the priority order, the allocation unit 15 responds accordingly (according to detection of determination of a new priority order by the priority order determination unit 17), (1) and ( You may be comprised so that the process of 2) may be performed. Alternatively, when the timing at which the actual value acquisition unit 14 acquires a new actual value (e.g., 10 o'clock every day) has been determined in advance, an arbitrary timing thereafter (e.g., 10:05 every day) is assigned to the allocation unit 15. It may be registered. Then, the allocation unit 15 may be configured to perform the processes (1) and (2) according to the registered timing. Hereinafter, the processes (1) and (2) will be described.

“(1) Process for specifying a reserved broadcast frame for allocating CM material at this timing”
The allocating unit 15 specifies a reserved broadcast frame for allocating CM material at the timing based on the timing at which the actual value acquisition unit 14 newly acquires the actual value according to a predetermined rule.

  The timing for allocating the CM material to each of the reserved broadcast frames (the timing for determining the CM material to be broadcast to each of the reserved broadcast frames) is preferably as early as possible from the viewpoint of ensuring the safety of the broadcasting operation of the broadcasting station. On the other hand, it is preferable that the CM broadcast right supplier is as close as possible to the broadcast time from the viewpoint of allocating CM material to the reserved broadcast frame without waste.

  Therefore, the allocating unit 15 identifies the secured broadcast frame to which the CM material is allocated so that the safety of the broadcasting operation of the broadcasting station can be ensured and the CM material is allocated as close as possible to the broadcast time of each secured broadcast frame. To do.

  The CM broadcast right supplier predetermines a time limit (hereinafter referred to as an allocation time limit) for assigning CM material to each CM broadcast frame based on, for example, discussions with a broadcast station (broadcasting side). For example, it is determined in advance how long (before hours, minutes, etc.) the CM material should be allocated before the broadcast start time of each CM broadcast frame. Then, the determined allocation deadline is input to the allocation unit 15 in advance.

  The allocating unit 15 specifies a reserved broadcast frame for allocating CM material at each timing based on such an allocation time limit. For example, when the allocation unit 15 allocates the CM material at the current timing, the allocation period can be met, but when the CM value is allocated at the timing when the actual value acquisition unit 14 newly acquires the actual value, The reserved broadcast frame that breaks the allocation deadline can be specified as the reserved broadcast frame to which the CM material is allocated at this time.

  An example will be described with reference to FIG. FIG. 8 shows a time chart from December 1, 2015 to December 5, 2015. In the time chart of the figure, for broadcasting service, 4 o'clock is the start of the day, and 28:00 (4 o'clock the day after the start date belongs) is the end of the day. In the case of this example, the allocation deadline is 36 hours before the broadcast time.

  In this example, the actual value acquisition unit 14 is configured to acquire the actual value for one day of the previous day (from 4 o'clock to 28:00) once a day at 10 o'clock every day. A guideline for the maximum time required from the actual value acquisition to the completion of the allocation work is 6 hours. The assignment work may include the above processes (1) and (2) by the assignment unit 15 and a process for notifying the determined assignment contents to the broadcasting station. A guideline for the time required for such assignment work (maximum time) may be input to the assignment unit 15 in advance. In the case of this example, the estimated time required for the allocation work is 6 hours.

  In the case of the example, when the actual value acquisition unit 14 acquires a new actual value at 10:00 on December 3, 2015, the allocating unit 15 determines the reserved broadcast frame broadcasted on December 5, 2015, It is specified as a reserved broadcast frame for allocating CM material at the timing.

  As described above, the standard time required for the allocation work is 6 hours. For this reason, the time for completing the allocation work started in response to the actual value acquisition at 10:00 is 16:00 at the latest. The reserved broadcast frame that can be allocated at this timing is a reserved broadcast frame that is broadcast after 4 o'clock the next day (December 5, 2015) after 36 hours have passed.

  Similarly, the time for completing the assignment work based on the actual value newly acquired by the actual value acquisition unit 14 at 10:00 on the next day (December 4, 2015) is also late at 16:00 on that day. The reserved broadcast frame that can be allocated at this timing is a reserved broadcast frame that is broadcast after 4 o'clock on December 6, 2015, which is 36 hours later. That is, the reserved broadcast frame before 4 o'clock on December 6, 2015 is too late if the CM material is allocated at the timing when the actual value is newly acquired at 10 o'clock on December 4, 2015.

  For this reason, when the actual value acquisition unit 14 acquires a new actual value at 10:00 on December 3, 2015, the allocating unit 15 starts at 4 o'clock on December 5, 2015, and on December 6, 2015. The reserved broadcast frame that is broadcast before 4 o'clock, that is, the reserved broadcast frame that is broadcast during December 5, 2015 (from 4 o'clock on December 5, 2015 to 28:00) It is specified as a reserved broadcast frame for assigning material.

  In this case, for example, the allocating unit 15 preliminarily reads “a reserved broadcast frame that is broadcast from 42 hours to 66 hours after the time when the actual value acquisition unit 14 newly acquires the actual value at the timing. “Rules to be specified as a reserved broadcast frame for allocating material” or “Reserved broadcast frame to be broadcast during the day after the day to which the actual value acquisition unit 14 newly acquires the actual value, and to allocate the CM material at that timing “Rules specified as broadcast frames” or the like may be held. And the allocation part 15 may perform the said specific process based on the said rule.

  Another example will be described with reference to FIG. FIG. 9 shows a time chart for one day of December 1, 2015 (from 4 o'clock to 28:00).

  In this example, the actual value acquisition unit 14 is configured to acquire the actual value for each hour multiple times a day with a time lag of one hour. The figure shows that the record value acquisition unit 14 acquires record values from 10:00 to 11:00.

  The actual value acquisition unit 14 is input with an allocation deadline (one hour before the broadcast start time) and a rough standard (2 hours) required for the allocation work.

  In the case of the example, when the actual value acquisition unit 14 acquires a new actual value at 12:00 on December 1, 2015, the allocator 15 performs secure broadcasting that is broadcast from 15:00 on December 1, 2015. The frame is specified as a reserved broadcast frame to which CM material is allocated at the timing.

  As described above, the standard time required from the actual value acquisition to the completion of the assignment work is 2 hours. For this reason, the time for completing the assignment work started in response to the actual value acquisition at 12:00 is 14:00 at the latest. The reserved broadcast frame that can be determined at this timing is a reserved broadcast frame that is broadcast after 15:00 on December 1, 2015, which is one hour later.

  The next acquisition of the actual value acquisition at 12 o'clock on December 1, 2015 by the actual value acquisition unit 14 is 13:00 on the same day. At the timing, the actual value from 11:00 to 12:00 on the same day is acquired.

  As described above, the standard time required from the actual value acquisition to the completion of the assignment work is 2 hours. For this reason, the time for completing the assignment work started in response to the actual value acquisition at 13:00 is 15:00 at the latest. The reserved broadcast frame that can be determined at this timing is a reserved broadcast frame that is broadcast after 16:00 on December 1, 2015, which is one hour later.

  For this reason, when the actual value acquisition unit 14 acquires a new actual value at 12:00 on December 1, 2015, the allocating unit 15 sets a reserved broadcast frame to be broadcast from 15:00 on December 1, 2015. Then, it is specified as a reserved broadcast frame for allocating CM material at the timing.

  In this case, for example, the allocating unit 15 preliminarily reads “a reserved broadcast frame broadcasted 3 to 4 hours later than the time when the actual value acquisition unit 14 newly acquires the actual value at the timing. A rule for specifying a reserved broadcast frame to which a material is allocated may be held. And the allocation part 15 may perform the process specified above based on the rule.

“(2) Process to assign CM material to specified reserved broadcast frame”
As described above, the allocation unit 15 specifies the reserved broadcast frame to which the CM material is allocated at each timing when the actual value acquisition unit 14 acquires a new actual value for a predetermined time. Moreover, the priority order determination part 17 determines the priority order of several security information, whenever the performance value acquisition part 14 acquires the new performance value for predetermined time. For example, each time the actual value acquisition unit 14 acquires a new actual value for a predetermined time, the allocation correspondence information (FIG. 7) managed by the allocation management unit 16 is updated. That is, a new actual value is described in the actual value column. And the priority order determination part 17 determines the priority of several security information based on the updated allocation corresponding | compatible information (FIG. 7).

  Based on the newly determined priority, the allocating unit 15 preferentially allocates the CM material of the security information having a high priority to the reserved broadcast frame specified by the above process according to a predetermined rule.

  There are various rules for preferentially allocating CM material with high priority security information, and there is no particular limitation. For example, the allocating unit 15 may, in principle, allocate more reserved broadcast frames to the CM material of the higher priority security information than the other security information CM materials of lower priority.

  For example, it is assumed that the number of reserved broadcast frames specified by the allocating unit 15 in response to acquisition of a new actual value at a certain timing is ten. It is assumed that the priority order of the security information “00001” is the highest, and thereafter “00002”, “00003”,... In this case, the allocating unit 15 may allocate the CM material of the security information “00001” to all 10 reserved broadcast frames according to a predetermined rule. Alternatively, the allocating unit 15 may allocate a reserved broadcast frame at a predetermined ratio to a predetermined number of pieces of CM information of guarantee information in descending order of priority according to a predetermined rule. For example, the reserved broadcast frames may be allocated to the CM material of the three pieces of security information from the higher priority order at a ratio of 5: 3: 2.

  Note that the allocation unit 15 does not make the value of (A− (C + D + E)) of each security information below a predetermined threshold value less than 0 based on the allocation correspondence information (FIG. 7) managed by the allocation management unit 16. Assign to. The definitions of A, C, and D are as described above. E is the total of the estimated values of the reserved broadcast frames associated with each security information at the current timing. The predetermined threshold is a design matter, but is preferably not too small.

  The value of A is the security GRP for each security information. The value of C is the total of the actual value of the reserved broadcast frame corresponding to each security information. The value of D is a reserved broadcast frame corresponding to each security information, and is a total of predicted values of the secured broadcast frame for which no actual value is obtained. As described above, the value of E is the sum of the estimated values of the reserved broadcast frames associated with each security information at the current timing.

  That is, when the value of (A− (C + D + E)) is less than 0, it indicates the possibility that the secured broadcast frame is allocated more frequently than the guaranteed GRP for the CM material of each guaranteed information. When the value of (A− (C + D + E)) is below a predetermined threshold value smaller than 0, it indicates the possibility that the reserved broadcast frame is allocated to the CM material of each security information considerably more than the security GRP. In such a case, the inconvenience that the total actual audience rating of the allocated reserved broadcast frame greatly exceeds the guaranteed GRP is likely to occur. That is, inconvenience that the loss of the CM broadcast right supplier increases easily occurs. By performing the allocation so that the value of (A− (C + D + E)) does not fall below a predetermined threshold, the occurrence of such inconvenience can be suppressed.

Next, the effect of this embodiment is demonstrated.
According to the CM management apparatus 10 of the present embodiment, the allocating unit 15 preferentially assigns the CM material of the security information with the high priority determined by the priority determining unit 17 to the reserved broadcast frame to which no CM material is allocated. Can be assigned. For example, the priority order determination unit 17 can assign a higher priority order to security information having a larger evaluation point X (= (A− (C + D)) / B).

  The value of (A− (C + D)) in the numerator of the above formula indicates an indication of the remaining GRP that must be secured in order to guarantee the security GRP of each security information. On the other hand, the value of B in the denominator is the CM broadcast frame secured within the contract period of each security information (secured broadcast frame), and the GRP that can be secured in the secured broadcast frame that has not yet been assigned any CM material. Provides a guide. The security information with a larger value of X means that there is no room for a reserved broadcast frame that is broadcast within the contract period and has not yet been assigned any CM material. In other words, the security information with a larger value of X means that CM material must be preferentially allocated to the remaining reserved broadcast frames within the contract period in order to ensure the guarantee GRP within the contract period.

  Since the CM management apparatus 10 according to the present embodiment assigns CM materials based on the priority order determined in this way, the guarantee GRP of each guarantee information can be ensured with high accuracy.

  In addition, the CM management apparatus 10 according to the present embodiment can allocate CM material so that the value of (A− (C + D + E)) does not fall below a predetermined threshold. In such a case, it is possible to suppress the occurrence of inconvenience that the actual GRP (the total of the allocated actual broadcast frame performance values) greatly exceeds the guaranteed GRP.

  Further, the CM management apparatus 10 according to the present embodiment specifies an appropriate reserved broadcast frame as a target to which CM material is allocated every time the actual value acquisition unit 14 acquires a new actual audience rating value, and specifies the specified reservation. CM material can be assigned to the broadcast frame. That is, the CM management apparatus 10 according to the present embodiment can allocate CM material to an appropriate reserved broadcast frame at an appropriate timing.

  If the timing for allocating the CM material is later than the appropriate timing, there is a risk that the safety of the broadcasting operation of the broadcasting station is impaired. According to the CM management apparatus 10 of the present embodiment, which can allocate CM material to each reserved broadcast frame at an appropriate timing, it is possible to ensure the safety of broadcasting work of a broadcasting station.

  Further, if the timing for allocating the CM material is earlier than the appropriate timing, it is necessary to perform the allocation processing based on a smaller actual value. In this case, the contribution to the predicted value of each protected broadcast frame in the processing of the allocation unit 15 and the priority order determination unit 17 becomes large. As a result, inconveniences such as the actual GRP (the total of the actual values of the allocated reserved broadcast frames) greatly exceeding the guaranteed GRP may occur.

  For example, as described above, the CM management apparatus 10 can allocate CM materials so that the value of (A− (C + D + E)) does not fall below a predetermined threshold. When the timing for allocating the CM material is earlier than the appropriate timing, the ratio of the value of C to the value of (C + D + E) is smaller, and the ratio of the value of (D + E) is larger, and (A− (C + D + E)) The assignment must be made so that the value is below 0.

  The value C indicates the total of the actual values secured in the secured broadcast frame associated with each security information. The value of D is a reserved broadcast frame associated with each security information, and is the total predicted value of the reserved broadcast frame for which no actual value is obtained. The value of E is the total predicted value of the reserved broadcast frame associated with each security information at the current timing.

  That is, the value of (C + D + E) is considered as a guideline for GRP that can be secured by the secured broadcast frame associated with each security information. As the ratio of the value of C decreases and the ratio of the value of (D + E) increases, the accuracy of the standard decreases. When allocation is made so that the value of (A- (C + D + E)) is less than 0 at such a low level of accuracy of the standard, the actual audience rating GRP (the total of the allocated actual broadcast frames) is obtained. The inconvenience of greatly exceeding the guaranteed GRP is likely to occur. According to the CM management apparatus 10 of this embodiment that can allocate CM material to each reserved broadcast frame at an appropriate timing, such inconvenience can be reduced.

  In addition, the value of said D becomes small, so that the time lag until the performance value acquisition part 14 acquires the performance value of the viewing rate of each CM broadcast frame from the broadcast time of each CM broadcast frame becomes small. The value of D can be substantially zero. In this case, the above equation 1 can be rewritten as X = (A−C)) / B. The priority order determination unit 17 may determine the priority order based on the evaluation point X calculated by such an expression.

  Here, an example of another example of application of the CM management apparatus 10 according to the present embodiment will be described with reference to FIG.

  The CM broadcast right supplier secures a CM broadcast frame (secure CM broadcast frame). When the CM broadcast right supplier is a person who secures a CM broadcast frame by transacting with a broadcast station, the CM broadcast right supplier secures a predetermined CM broadcast frame by purchasing the CM broadcast frame from the broadcast station. .

  In addition, the CM broadcast right supplier sells the CM broadcast right to broadcast the CM material in the reserved CM broadcast frame to the CM broadcast right consumer (CM contract conclusion). In the CM contract, CM material to be broadcast, contract period, purchased GRP (guaranteed GRP), rules for broadcasting CM material, and the like are determined.

  The CM broadcast right supplier tentatively determines the CM material to be broadcast to each CM broadcast frame at a predetermined timing before the broadcast time of each secured CM broadcast frame, and notifies the broadcast station (temporary material allocation). The broadcast station temporarily determines CM progress data based on the communication. In the CM progress data, the CM material to be broadcast in each CM broadcast frame, the broadcast order of the CM material to be broadcast, and the like are determined.

  The provisional material allocation by the CM broadcast right supplier is an operation for realizing provisional determination of CM progress data at a predetermined timing by the broadcasting station. The tentatively determined content (CM material assigned to each CM broadcast frame) is changed as necessary by “material assignment” performed thereafter.

  The “material allocation” operation shown in the figure is performed by the CM management apparatus 10 of the present embodiment. The CM management device 10 includes information indicating a CM broadcast frame (secured broadcast frame) secured by the CM broadcast right supplier (secured broadcast frame information) and information indicating a CM contract concluded by the CM broadcast right supplier (guaranteed information). Is entered. The CM management device 10 is continuously input with the actual audience rating value. The CM management device 10 acquires an estimated value and a performance value of the audience rating of the reserved broadcast frame based on the performance value.

  The CM management device 10 allocates appropriate CM material to an appropriate reserved broadcast frame at an appropriate timing (assignment unit 15 and priority order determination unit 17). That is, the provisionally determined content is changed. Then, the determined content is notified to the broadcasting station.

  Then, the broadcast station corrects the CM progress data provisionally determined before based on the notification content. If the CM broadcast data provider has the authority to modify the CM progress data provisionally determined by the broadcasting station, the CM broadcast right provider may correct the provisionally determined CM progress data. Thereafter, the broadcast station broadcasts based on the corrected CM progress data.

<Second Embodiment>
The CM management apparatus 10 according to the present embodiment is different from the first embodiment in that the CM management apparatus 10 includes means for determining whether or not the reserved broadcast frame for the guaranteed GRP is excessive or insufficient. Other configurations are the same as those of the first embodiment. The actual audience rating (actual value) of each secured broadcast frame is determined after the broadcast of the secured broadcast frame. That is, before the broadcast, the actual audience rating (actual value) of each reserved broadcast frame is unknown. Under the situation where such an uncertain element exists, it is not possible to accurately determine the excess or deficiency of the reserved broadcast frame for the guaranteed GRP.

  The CM management apparatus 10 according to the present embodiment includes the guaranteed GRP, the actual value (viewing rate) of the reserved broadcast frame in which the actual value is obtained, and the estimated value (viewing rate) of the reserved broadcast frame in which the actual value is not obtained. The accuracy of the determination is improved by determining the excess / deficiency by a characteristic method based on the above.

  FIG. 10 shows an example of a functional block diagram of the CM management apparatus 10 of the present embodiment. As shown in the figure, the CM management device 10 includes a security information acquisition unit 11, a reserved broadcast frame information acquisition unit 12, an estimated value acquisition unit 13, an actual value acquisition unit 14, an allocation unit 15, and an allocation management unit 16. And a priority order determination unit 17 and a determination unit 18.

  The configurations of the security information acquisition unit 11, the reserved broadcast frame information acquisition unit 12, the estimated value acquisition unit 13, the actual value acquisition unit 14, the allocation unit 15, the allocation management unit 16, and the priority order determination unit 17 are the same as those in the first embodiment. It is the same.

  The determination unit 18 includes the security GRP included in the security information acquired by the security information acquisition unit 11, the estimated value acquired by the estimated value acquisition unit 13, the actual value acquired by the actual value acquisition unit 14, and the secured broadcast frame information. Based on the reserved broadcast frame information acquired by the acquisition unit 12 and the allocation correspondence information managed by the allocation management unit 16, it is determined whether the reserved broadcast frame is excessive or insufficient with respect to the total value of the security GRPs of the plurality of security information.

  For example, the determination unit 18 determines excess or deficiency based on the following values of P to S.

“P: Total value of security GRP for multiple security information”
“Q: Total value of actual values of reserved broadcast frames associated with allocation information (see FIG. 7) for each of a plurality of security information”
“R: an estimated value of a reserved broadcast frame that is associated with each of a plurality of pieces of security information with allocation correspondence information (see FIG. 7) and has no actual value (not associated) Total value "
“S: Total value of estimated broadcast slots not allocated CM material”

  For example, the determination unit 18 can determine the excess or deficiency based on the magnitude relationship between the value of (P− (Q + R)) and the value of S.

  When the value of (P− (Q + R)) is larger than the value of S, the determination unit 18 determines that the reserved broadcast frame is insufficient. Then, the determination unit 18 determines that the reserved broadcast frame is insufficient as the value obtained by subtracting the value of S from the value of (P− (Q + R)) is larger.

  Further, when the value of S is larger than the value of (P− (Q + R)), the determination unit 18 determines that the reserved broadcast frame is sufficient (excess). And the determination part 18 determines with the reserved broadcast frame remaining, so that the value which subtracted the value of (P- (Q + R)) from the value of S is larger.

  Here, a specific example of calculating the values of P to S will be described.

  The value of P is the total value of the security GRPs of a plurality of security information. In the case of FIG. 4, the value of P is obtained by the calculation of “50% + 75% +.

  The value of Q is the total value of the actual values of the reserved broadcast frames associated with each of the plurality of security information by the allocation correspondence information (see FIG. 7). In the case of FIG. 7, the value of Q is obtained by the calculation of “6.1% + 6.1% + 4.1%.

  The value of R is a secured broadcast frame that is associated with each of the plurality of security information with the allocation correspondence information (see FIG. 7), and the actual broadcast value is not obtained (not associated). This is the total estimated value. Such a reserved broadcast frame corresponds to “151202-2000T” shown in FIG. In the case of FIG. 7, the value of R is obtained by the calculation of “12.1% +.

  The value of S is a total value of estimated values of reserved broadcast frames to which no CM material is allocated. Such a broadcast frame corresponds to “151217-1400T” shown in FIG. In the case of FIG. 7, the value of S is obtained by the calculation of “7.3% +.

  The value of Q indicates GRP (total value of actual values) that can be secured in the secured broadcast frame to which CM material is allocated. The value of R indicates a GRP (total value of estimated values) that can be secured in a secured broadcast frame to which CM material is allocated and a performance value is not obtained. For this reason, the value of (Q + R) indicates the standard of GRP that can be secured in the secured broadcast frame to which the CM material is allocated.

  The value of (P− (Q + R)) indicates a value obtained by subtracting the GRP standard that can be secured in the secured broadcast frame to which the CM material is allocated, from the total value of the guaranteed GRP. In other words, the value indicates a measure of the remaining GRP that must be secured in order to guarantee the security GRP of a plurality of security information. The value of S indicates a measure of GRP (total estimated value) that can be secured in a secured broadcast frame to which no CM material is allocated.

  Based on the magnitude relationship between the value of (P− (Q + R)) and the value of S, the determination unit 18 determines whether the reserved broadcast frame is sufficient or insufficient to guarantee the guaranteed GRP. judge.

  Note that the two values to be compared can be changed within a range in which similar results can be obtained. For example, the determination unit 18 can also determine whether the reserved broadcast frame is sufficient or insufficient to guarantee the guaranteed GRP based on the magnitude relationship between the value of P and the value of (Q + R + S). .

  In addition, similarly, the determination unit 18 determines the magnitude relationship between the value (P−Q) and the value (R + S), the magnitude relationship between the value (P−R) and the value (Q + S), and (P−S). ) Value and (R + Q) value, (P- (Q + S)) value and R value, (P- (R + S)) value and Q value The excess or deficiency may be determined based on the relationship, the magnitude relationship between the value of (P− (Q + R + S)) and 0, or the like. The illustration here is merely an example, and the present invention is not limited to this.

  Here, another example is shown. The determination unit 18 may determine excess or deficiency based on the following values of p to r.

“P: Total value of security GRP for multiple security information”
“Q: Total value of actual values of reserved broadcast frames associated with allocation information (see FIG. 7) for each of a plurality of security information”
“R: Total value of estimated broadcast slots for which actual values have not been obtained”

  For example, the determination unit 18 can determine excess or deficiency based on the magnitude relationship between the value of (p−q) and the value of r.

  When the value of (p−q) is larger than the value of r, the determination unit 18 determines that the reserved broadcast frame is insufficient. Then, the determination unit 18 determines that the reserved broadcast frame is insufficient as the value obtained by subtracting the value of r from the value of (p−q) is larger.

  In addition, when the value of r is larger than the value of (p−q), the determination unit 18 determines that the reserved broadcast frame is sufficient (remains). Then, the determination unit 18 determines that the reserved broadcast frame is surplus as the value obtained by subtracting the value of (p−q) from the value of r is larger.

  Here, a specific example of calculating the values of p to r will be described.

  The value of p is the total value of the security GRPs of a plurality of security information. In the case of FIG. 4, the value of p is obtained by the calculation of “50% + 75% +.

  The value of q is the total value of the actual values of the reserved broadcast frames associated with each of the plurality of security information with the allocation correspondence information (see FIG. 7). In the case of FIG. 7, the value of q is obtained by the calculation of “6.1% + 6.1% + 4.1%.

  The value of r is the total value of the estimated values of reserved broadcast frames for which no actual value has been obtained. Such a reserved broadcast frame is a reserved broadcast frame to which CM material is allocated (guarantee information is associated with the allocation correspondence information) but the actual value has not yet been obtained (in the case of FIG. 7, the secured broadcast frame “ 151202-2000T ”), and a reserved broadcast frame to which CM material is not yet allocated (in the case of FIG. 7, the reserved broadcast frame“ 151217-1400T ”) corresponds. In the case of FIG. 7, the value of r is obtained by the calculation of “12.1% + 7.3% +.

  The value of q is the total value of the actual values of each reserved broadcast frame before a certain timing (hereinafter referred to as the first timing). That is, it is GRP secured in the secured broadcast frame before the first timing. The value of (p−q) indicates the remaining guaranteed GRP remaining at the time of the first timing. That is, it indicates the GRP that must be secured after the first timing in order to guarantee the guaranteed GRP. The value of r indicates a measure of GRP that can be secured in the secured broadcast frame after the first timing.

  Based on the magnitude relationship between the value of (p−q) and the value of r, the determination unit 18 determines whether the reserved broadcast frame is sufficient or insufficient to guarantee the guaranteed GRP. May be.

  In addition, similarly, the determination unit 18 determines the magnitude relationship between the value of (p−r) and the value of q, the magnitude relationship between the value of p and the value of (q + r), and the value of (p−q−r). The excess or deficiency may be determined based on the magnitude relationship between and 0. The illustration here is merely an example, and the present invention is not limited to this.

  The determination unit 18 may perform the determination process at an arbitrary predetermined timing based on the latest data (estimated value, actual value, reserved broadcast frame information, and allocation correspondence information) at that time. Or the determination part 18 may perform the said determination process based on the newest data at the time according to the instruction | indication input of the determination process by an operator. In addition, when the allocation correspondence information is updated, the determination unit 18 may perform the determination process accordingly.

  The CM management apparatus 10 may include an output unit (not shown) that outputs a determination result by the determination unit 18. The output unit can output the determination result via any output device such as a display, a speaker, a warning lamp, a printer, or a mailer.

  According to the CM management apparatus 10 of the present embodiment described above, the same operational effects as those of the first embodiment can be realized.

  In addition, the CM management device 10 according to the present exemplary embodiment includes the total value of guaranteed GRP that must be guaranteed, the total value of the actual value of the reserved broadcast frame for which the actual value is obtained (the GRP that has been ensured), and the actual value. On the basis of the total value of estimated values of reserved broadcast frames for which no guarantee is obtained (a guideline of GRP that can be secured) or the like, it is possible to calculate the excess or deficiency of the reserved broadcast frames for guaranteeing the guaranteed GRP.

  For example, the CM broadcast right supplier can secure a new CM broadcast frame in order to compensate for the shortage according to the determination result. Further, the CM broadcast right supplier can newly sell the surplus CM broadcast right according to the determination result. As described above, according to the CM management apparatus 10 of the present embodiment, the CM broadcast right supplier confirms whether the reserved broadcast frame inventory status, that is, the current reserved broadcast frame is insufficient or surplus with respect to the guaranteed GRP. Can be grasped appropriately. As a result, it is possible to take appropriate measures such as newly securing a CM broadcast frame and newly selling surplus CM broadcast rights.

<Third Embodiment>
FIG. 11 shows an example of a functional block diagram of the CM management apparatus 20 of the present embodiment. As shown in the figure, the CM management apparatus 20 of the present embodiment includes a security information acquisition unit 11, a reserved broadcast frame information acquisition unit 12, an estimated value acquisition unit 13, a performance value acquisition unit 14, an allocation unit 25, An allocation management unit 16 and a determination unit 18 are included. That is, the CM management apparatus 20 of the present embodiment is different from the CM management apparatus 10 of the second embodiment in that the priority order determination unit 17 is not provided.

  The allocation unit 25 of the present embodiment allocates CM material to the reserved broadcast frame. The contents of the process of assigning the CM material are not particularly limited, and any technique can be adopted. That is, unlike the first and second embodiments, the allocation unit 25 may perform allocation without being based on the priority order of a plurality of security information. The allocation unit 25 may perform allocation based on the priority order of a plurality of pieces of security information assigned by means different from the first and second embodiments.

  According to the CM management apparatus 20 of the present embodiment, the same operational effects as those of the second embodiment can be realized.

Hereinafter, examples of the reference form will be added.
1. Security information acquisition means for acquiring a plurality of security information in which CM (commercial message) material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period When,
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame before broadcasting the reserved broadcast frame;
Actual value acquisition means for acquiring the actual value of the audience rating of the reserved broadcast frame after broadcasting the reserved broadcast frame;
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated with each other;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, Priority order determining means for determining a priority order of a plurality of the security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Have
The allocating unit is a CM management device that preferentially allocates the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated.
2. In the CM management device according to 1,
The priority order determination means further includes the reserved broadcast frame associated with the allocation correspondence information in each of the plurality of security information, and the estimated broadcast frame for which the actual value has not yet been obtained. A CM management apparatus that determines the priority order based on a total value.
3. In the CM management device according to 2,
The security GRP of each of the security information is A,
B is a total value of the estimated values of the reserved broadcast frames that are the reserved broadcast frames within the remaining contract period of each of the security information and to which the CM material is not allocated.
The total value of the actual value of the reserved broadcast frame associated with each of the security information in the allocation correspondence information is C,
D is a total value of the estimated values of the reserved broadcast frames that are associated with each of the security information in the allocation correspondence information and that have not yet obtained the actual value.
The evaluation point for each of the security information is X,
If
The priority determining means calculates the evaluation point for each security information by the formula X = (A− (C + D)) / B, and assigns a higher priority to the security information having a higher evaluation point. Management device.
4). In the CM management device according to any one of 1 to 3,
The priority determining means, when the actual value acquisition means newly acquires the actual value, re-determines the priority in consideration of the actual value,
When the actual value acquisition unit newly acquires the actual value, the allocating unit specifies the reserved broadcast frame to which CM material is allocated based on the timing when the actual value acquisition unit acquires the actual value. Then, a CM management apparatus that allocates the CM material to the specified reserved broadcast frame based on the priority order.
5. In the CM management device according to any one of 1 to 4,
Based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, an excess of the reserved broadcast frame with respect to a total value of the guaranteed GRP of a plurality of the security information. A CM management apparatus further comprising determination means for determining deficiency.
6). In the CM management device according to 5,
The total value of the security GRP of a plurality of the security information is P,
Q is a total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information.
R is a total value of the estimated values of the reserved broadcast frames that are associated with each of the plurality of security information in the allocation correspondence information, and the actual value is not obtained.
The total value of the estimated values of the reserved broadcast frames to which the CM material is not allocated is S,
If
The determination unit is a CM management device that determines the excess or deficiency based on values of P, Q, R, and S.
7). In the CM management device according to 5,
P is the total value of the guarantee GRP of a plurality of the guarantee information,
The total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information is q,
R is a total value of the estimated values of the reserved broadcast frames for which the actual value is not obtained.
If
The determination unit is a CM management device that determines the excess or deficiency based on values of p, q, and r.
8). Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame before broadcasting the reserved broadcast frame;
Actual value acquisition means for acquiring the actual value of the audience rating of the reserved broadcast frame after broadcasting the reserved broadcast frame;
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated with each other;
Based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, an excess of the reserved broadcast frame with respect to a total value of the guaranteed GRP of a plurality of the security information. Determining means for determining deficiency;
CM management device.
9. Computer
Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame before broadcasting the reserved broadcast frame;
Actual value acquisition means for acquiring the actual value of the audience rating of the reserved broadcast frame after broadcasting the reserved broadcast frame;
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information that associates each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, Priority order determining means for determining a priority order of a plurality of the security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Function as
A program for causing the allocating means to preferentially allocate the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated.
9-2. In the program described in 9,
The estimated broadcast frame, which is associated with the priority determination means, in the allocation correspondence information in each of the plurality of security information, and for which the actual value has not yet been obtained. A program for determining the priority order based on a total value.
9-3. In the program described in 9-2,
The security GRP of each of the security information is A,
B is a total value of the estimated values of the reserved broadcast frames that are the reserved broadcast frames within the remaining contract period of each of the security information and to which the CM material is not allocated.
The total value of the actual value of the reserved broadcast frame associated with each of the security information in the allocation correspondence information is C,
D is a total value of the estimated values of the reserved broadcast frames that are associated with each of the security information in the allocation correspondence information and that have not yet obtained the actual value.
The evaluation point for each of the security information is X,
If
The priority determining means calculates the evaluation point for each security information by the formula X = (A− (C + D)) / B, and assigns a higher priority to the security information having a higher evaluation point. program.
9-4. In the program according to any one of 9 to 9-3,
When the actual value acquisition unit newly acquires the actual value, the priority determining unit re-determines the priority in consideration of the actual value,
When the actual value acquisition unit newly acquires the actual value, the allocation unit specifies the reserved broadcast frame to which CM material is allocated based on the timing when the actual value acquisition unit acquires the actual value. Then, a program for allocating the CM material to the specified reserved broadcast frame based on the priority order.
9-5. In the program according to any one of 9 to 9-4,
The computer,
Based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, an excess of the reserved broadcast frame with respect to a total value of the guaranteed GRP of a plurality of the security information. A program that functions as a determination means for determining shortage.
9-6. In the program described in 9-5,
The total value of the security GRP of a plurality of the security information is P,
Q is a total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information.
R is a total value of the estimated values of the reserved broadcast frames that are associated with each of the plurality of security information in the allocation correspondence information, and the actual value is not obtained.
The total value of the estimated values of the reserved broadcast frames to which the CM material is not allocated is S,
If
A program for causing the determination means to determine the excess or deficiency based on values of P, Q, R, and S.
9-7. In the program described in 9-5,
P is the total value of the guarantee GRP of a plurality of the guarantee information,
The total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information is q,
R is a total value of the estimated values of the reserved broadcast frames for which the actual value is not obtained.
If
A program that causes the determination means to determine the excess or deficiency based on the values of p, q, and r.
10. Computer
A security information acquisition step of acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating a total audience rating to be secured by broadcasting the CM material during the contract period;
A secured broadcast frame information acquisition step of acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
An estimated value acquisition step of acquiring an estimated value of the audience rating of the reserved broadcast frame before broadcasting the reserved broadcast frame;
A performance value acquisition step of acquiring a performance value of the audience rating of the secured broadcast frame after broadcasting the secured broadcast frame;
An allocating step of allocating the CM material to the reserved broadcast frame;
An allocation management step of managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, A priority order determining step of determining a priority order of the plurality of security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Run
In the allocation step, a CM management method for preferentially allocating the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated.
10-2. 10. The CM management method according to 10,
In the priority determination step, the estimation of the reserved broadcast frame, which is the reserved broadcast frame associated with the allocation correspondence information in each of the plurality of security information, and for which the actual value has not yet been obtained. A CM management method for determining the priority order based on a total value.
10-3. In the CM management method described in 10-2,
The security GRP of each of the security information is A,
B is a total value of the estimated values of the reserved broadcast frames that are the reserved broadcast frames within the remaining contract period of each of the security information and to which the CM material is not allocated.
The total value of the actual value of the reserved broadcast frame associated with each of the security information in the allocation correspondence information is C,
D is a total value of the estimated values of the reserved broadcast frames that are associated with each of the security information in the allocation correspondence information and that have not yet obtained the actual value.
The evaluation point for each of the security information is X,
If
In the priority order determination step, the evaluation point is calculated for each security information by the formula X = (A− (C + D)) / B, and a CM that gives a higher priority to the security information having a higher evaluation point Management method.
10-4. In the CM management method according to any one of 10 to 10-3,
In the priority determination step, when the actual value is newly acquired in the actual value acquisition step, the priority is determined again in consideration of the actual value,
In the allocation step, when the actual value is newly acquired in the actual value acquisition step, the reserved broadcast frame to which CM material is allocated is specified based on the timing at which the actual value is acquired in the actual value acquisition step. Then, a CM management method for allocating the CM material to the specified reserved broadcast frame based on the priority order.
10-5. In the CM management method according to any one of 10 to 10-4,
The computer, based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, the reserved for the total value of the guaranteed GRP of a plurality of the guaranteed information A CM management method for further executing a determination step of determining whether a broadcast frame is excessive or insufficient.
10-6. In the CM management method according to 10-5,
The total value of the security GRP of a plurality of the security information is P,
Q is a total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information.
R is a total value of the estimated values of the reserved broadcast frames that are associated with each of the plurality of security information in the allocation correspondence information, and the actual value is not obtained.
The total value of the estimated values of the reserved broadcast frames to which the CM material is not allocated is S,
If
A CM management method for determining the excess or deficiency based on values of P, Q, R, and S in the determination step.
10-7. In the CM management method according to 10-5,
P is the total value of the guarantee GRP of a plurality of the guarantee information,
The total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information is q,
R is a total value of the estimated values of the reserved broadcast frames for which the actual value is not obtained.
If
A CM management method for determining the excess or deficiency based on values of p, q, and r in the determination step.

1A CPU
2A RAM
3A ROM
4A Display control unit 5A Display 6A Operation accepting unit 7A Operation unit 8A Communication unit 9A Auxiliary storage device 10A Bus 10 CM management device 11 Security information acquisition unit 12 Secured broadcast frame information acquisition unit 13 Estimated value acquisition unit 14 Actual value acquisition unit 15 Allocation Unit 16 Allocation management unit 17 Priority order determination unit 18 Judgment unit 20 CM management device 25 Allocation unit

Claims (10)

Security information acquisition means for acquiring a plurality of security information in which CM (commercial message) material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period When,
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame,
For those broadcast of the reserved broadcast frame is performed, and the actual value acquisition means for acquiring the actual values of the viewing rate of the securing airtime,
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated with each other;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, Priority order determining means for determining a priority order of a plurality of the security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Have
The allocating unit is a CM management device that preferentially allocates the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated. The CM management device according to claim 1,
The priority order determination means further includes the reserved broadcast frame associated with the allocation correspondence information in each of the plurality of security information, and the estimated broadcast frame for which the actual value has not yet been obtained. A CM management apparatus that determines the priority order based on a total value. The CM management device according to claim 2,
The security GRP of each of the security information is A,
B is a total value of the estimated values of the reserved broadcast frames that are the reserved broadcast frames within the remaining contract period of each of the security information and to which the CM material is not allocated.
The total value of the actual value of the reserved broadcast frame associated with each of the security information in the allocation correspondence information is C,
D is a total value of the estimated values of the reserved broadcast frames that are associated with each of the security information in the allocation correspondence information and that have not yet obtained the actual value.
The evaluation point for each of the security information is X,
If
The priority determining means calculates the evaluation point for each security information by the formula X = (A− (C + D)) / B, and assigns a higher priority to the security information having a higher evaluation point. Management device. In the CM management device according to any one of claims 1 to 3,
The priority determining means, when the actual value acquisition means newly acquires the actual value, re-determines the priority in consideration of the actual value,
When the actual value acquisition unit newly acquires the actual value, the allocating unit specifies the reserved broadcast frame to which CM material is allocated based on the timing when the actual value acquisition unit acquires the actual value. Then, a CM management apparatus that allocates the CM material to the specified reserved broadcast frame based on the priority order. In the CM management device according to any one of claims 1 to 4,
Based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, an excess of the reserved broadcast frame with respect to a total value of the guaranteed GRP of a plurality of the security information. A CM management apparatus further comprising determination means for determining deficiency. The CM management device according to claim 5,
The total value of the security GRP of a plurality of the security information is P,
Q is a total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information.
R is a total value of the estimated values of the reserved broadcast frames that are associated with each of the plurality of security information in the allocation correspondence information, and the actual value is not obtained.
The total value of the estimated values of the reserved broadcast frames to which the CM material is not allocated is S,
If
The determination unit is a CM management device that determines the excess or deficiency based on values of P, Q, R, and S. The CM management device according to claim 5,
P is the total value of the guarantee GRP of a plurality of the guarantee information,
The total value of the actual value of the reserved broadcast frame associated with each of the plurality of security information in the allocation correspondence information is q,
R is a total value of the estimated values of the reserved broadcast frames for which the actual value is not obtained.
If
The determination unit is a CM management device that determines the excess or deficiency based on values of p, q, and r. Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame,
For those broadcast of the reserved broadcast frame is performed, and the actual value acquisition means for acquiring the actual values of the viewing rate of the securing airtime,
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated with each other;
Based on the guaranteed GRP, the estimated value, the actual value, the reserved broadcast frame information, and the allocation correspondence information, an excess of the reserved broadcast frame with respect to a total value of the guaranteed GRP of a plurality of the security information. Determining means for determining deficiency;
CM management device. Computer
Security information acquisition means for acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating the total audience rating to be secured by broadcasting the CM material during the contract period;
Secured broadcast frame information acquisition means for acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
Estimated value acquisition means for acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame,
For those broadcast of the reserved broadcast frame is performed, the actual value acquisition means for acquiring the actual values of the viewing rate of the securing airtime,
Allocating means for allocating the CM material to the reserved broadcast frame;
Allocation management means for managing allocation correspondence information that associates each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, Priority order determining means for determining a priority order of a plurality of the security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Function as
A program for causing the allocating means to preferentially allocate the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated. Computer
A security information acquisition step of acquiring a plurality of security information in association with CM material, a contract period, and a security GRP indicating a total audience rating to be secured by broadcasting the CM material during the contract period;
A secured broadcast frame information acquisition step of acquiring secured broadcast frame information indicating a secured broadcast frame that is a secured CM broadcast frame;
An estimated value acquisition step of acquiring an estimated value of the audience rating of the reserved broadcast frame for the pre-broadcast of the reserved broadcast frame;
For those broadcast of the reserved broadcast frame is performed, and the actual value acquisition step of acquiring the actual values of the viewing rate of the securing airtime,
An allocating step of allocating the CM material to the reserved broadcast frame;
An allocation management step of managing allocation correspondence information in which each of the reserved broadcast frames to which the CM material has been allocated and the security information corresponding to the cracked CM material are associated;
The guaranteed GRP in each of the plurality of guaranteed information, the total value of the actual value of the reserved broadcast frame associated with the allocation correspondence information, and the reserved broadcast frame within the remaining contract period, A priority order determining step of determining a priority order of the plurality of security information based on a total value of the estimated values of the reserved broadcast frames to which no CM material is allocated;
Run
In the allocation step, a CM management method for preferentially allocating the CM material of the security information having a high priority to the reserved broadcast frame to which the CM material is not allocated.

Images