JP7276076B2 - Information processing program, device, and method - Google Patents

Description

The technology disclosed herein relates to an information processing program, an information processing apparatus, and an information processing method.

Drafts for determining the framework of commercials in broadcasting media such as television are complicated due to the large number of commercials being broadcast, and the broadcasting conditions based on various program attributes such as program content, time zone, and viewer demographics. For this reason, a great deal of effort is required.

As a technology related to such a CM proposal, for example, a method of allocating CM materials to CM broadcast frames has been proposed. In this method, security information is acquired in which CM material, contract period, and security GRP indicating the total audience rating to be ensured by broadcasting the CM material during the contract period are associated with each other. Also, it acquires reserved broadcast frame information indicating reserved broadcast frames that are reserved CM broadcast frames, an estimated value of the audience rating of each reserved broadcast frame, and an actual value of the audience rating of each reserved broadcast frame. Then, it manages allocation correspondence information in which each reserved broadcast frame to which the CM material has already been allocated is associated with guarantee information corresponding to the allocated CM material. Also, based on the above information, the priority order of a plurality of security information is determined, and CM materials of security information with high priority are preferentially allocated to maintenance broadcast frames.

Further, for example, there has been proposed a system for optimizing advertising spaces in broadcast media such as television by predicting the viewing rate of advertisements by viewers on television with high accuracy. The system comprises an Advanced Audience Predictor (SHARE) and a Target Actual Optimizer (TAOS). SHARE predicts the target audience rating with accuracy higher than a predetermined accuracy, inputs the audience rating data measured in real time by a third party, and calculates the predicted audience rating data of the advertising space and the audience rating immediately before broadcasting. Send data to TAOS. TAOS receives, from SHARE, the predicted viewership of the advertisement and just before the on-air viewership data for the advertisement to be aired. Then, TAOS reallocates the allocation of materials to the ad space based on the third data obtained by evaluating the difference between the first data and the second data for each ad space. Send material specification for each ad space.

Also, for example, a system has been proposed that automatically drafts the scheduling of commercial spot broadcasts. This system uses the reference value when calculating the cost, and obtains the number of sets when calculating the multiplication rate, and obtains the number of CMs to be aired during the contract period for each rank. In the case of the number-of-units multiplication ratio plan, the weekly sum points, and the cost plan, the system rotates using the reference values to determine the broadcasting date and broadcasting time frame in order from the A rank.

JP 2016-144063 A WO2018/131576 JP-A-2000-124867

However, since there are many restrictions on the broadcasting conditions for content such as commercials for each contract, it is difficult to efficiently draft content for each contract, considering the broadcasting conditions for each contract. There's a problem.

As one aspect, the technology disclosed aims to streamline the drafting of content.

As one aspect, the technology disclosed herein calculates an audience rating prediction value for each of a plurality of first broadcast slots associated with date and time information included in a first table. Calculation of the predicted value is performed based on the audience rating of the second broadcasting frame corresponding to the first broadcasting frame, which is included in a second table storing the audience rating of each second broadcasting frame that was broadcast in the past. based on In addition, the disclosed technique stores the calculated predicted value in association with the first broadcast frame included in the first table. Then, the disclosed technique changes the predicted value based on a condition for prohibiting broadcasting of the target content associated with the first broadcast frame.

As one aspect, there is an effect that the drafting of content can be made more efficient.

1 is a functional block diagram of an information processing device according to an embodiment; FIG. It is a figure which shows an example of broadcast frame DB. It is a figure which shows an example of audience rating DB in the past. FIG. 10 is a diagram for explaining how a shaped audience rating TB is created; FIG. 10 is a diagram for explaining contract splitting based on prohibitive constraints on period ratios; FIG. 10 is a diagram for explaining contract splitting based on prohibitive constraints on period ratios; 4 is a functional block diagram of a drafting unit; FIG. It is a figure for demonstrating the process of a total part. FIG. 10 is a diagram for explaining creation of a priority list considering multiple selections of broadcast slots; FIG. FIG. 4 is a diagram for explaining acquisition of broadcast slots; FIG. 1 is a block diagram showing a schematic configuration of a computer functioning as an information processing apparatus according to this embodiment; FIG. It is a flow chart which shows an example of an information processing routine in this embodiment. 6 is a flowchart showing an example of preprocessing; It is a flow chart which shows an example of drafting processing. 9 is a flow chart showing an example of a first drafting process; FIG. 11 is a flowchart showing an example of second drafting processing; FIG. 13 is a flow chart showing an example of a third drafting process;

An example of an embodiment according to technology disclosed herein will be described below with reference to the drawings.

As shown in FIG. 1, the information processing apparatus 10 receives a plurality of contract conditions for each contract relating to CM broadcasting. Then, the information processing apparatus 10 outputs draft data in which the frame of each CM's broadcast frame is determined according to the contract conditions. The contract conditions include, for example, target values to be achieved, prohibitive restrictions that prohibit acquisition of specific broadcast slots, and preference values that are ambiguous restrictions on slot acquisition, as shown in the table below.

In addition, the contract conditions also include designation of the number of past ratings used as a reference when calculating the predicted value of ratings for each broadcast slot. For example, if the same month of the previous year is used as the reference, or if the most recent four weeks are used as the reference, the corresponding issue number is specified. The contract conditions also specify a calculation method (details will be described later) of the predicted value of the audience rating for each broadcast slot.

The information processing apparatus 10 functionally includes a calculation unit 12, a storage control unit 14, a change unit 16, and a drafting unit 18, as shown in FIG. Further, in a predetermined storage area of the information processing device 10, a broadcast slot DB (Database) 22, a past audience rating DB 24, and a shaped audience rating TB (Table) 26 are stored.

The broadcast slot DB 22 stores information on CM broadcast slots determined based on the timetable of programs broadcast on broadcast media such as television, the contents of the programs, and the like. FIG. 2 shows an example of the broadcast frame DB 22. As shown in FIG. In the example of FIG. 2, each row (each record) corresponds to information on one broadcast slot. Information on each broadcast slot includes information such as "slot ID", "date and time information", "slot type", "inventory quantity", "rank", and "program type".

“Frame ID” is identification information of each broadcast frame. "Date and time information" is information including the date and day of the week when the CM is broadcasted, and the time zone or specific time. For example, the date and time information of a broadcast slot corresponding to the broadcast of a program is defined by the time period from the start to the end of that program, and the date and time information of a broadcast slot between programs is defined immediately after the end of the previous program. It is specified by a specific time such as time of day. The "frame type" is information indicating whether the date and time information of the corresponding broadcast frame is defined by a time zone or by a specific time. In the example of FIG. 2, "T" indicates that it is specified by a time zone, and "S" indicates that it is specified by a specific time.

The “inventory quantity” is the number of unacquired commercials, that is, the number of empty slots among the number of CMs to be broadcast in the corresponding broadcast slot. "Rank" is information indicating the value of the corresponding broadcast slot. For example, the so-called golden time from 7:00 pm to 10:00 pm can be set as A rank or the like. "Program type" is information indicating the content of a program broadcast in a time slot corresponding to the broadcast slot.

The past audience rating DB 24 stores the actual audience rating for each broadcast frame in which CM was broadcast in the past. FIG. 3 shows an example of the past audience rating DB 24 . In the example of FIG. 3, the past audience rating DB 24 stores information of "issue number", "date and time information", "average audience rating", and "end audience rating". The "issue number" is a serial number assigned to each week, with the week including January 1 being number 1. The “date and time information” is the same as the date and time information of the broadcast slot DB 22 . "Average audience rating" is the average audience rating in the time slot of the corresponding broadcast frame. The "end audience rating" is the audience rating at the end of the corresponding broadcast frame.

The calculation unit 12 acquires from the broadcast slot DB 22 the information necessary for creating a table that stores the audience rating for each broadcast slot among the information on the broadcast slots of the period to be drafted, and the information is shown in the first row of FIG. A broadcast frame TB70 is created as follows. In the example of FIG. 4 , the broadcast slot TB 70 includes information on slot ID 72 , date/time information 74 , and slot type 76 . Further, as shown in the second row of FIG. 4, the calculation unit 12 acquires a past audience rating TB 80 obtained by extracting the information of the number specified in the contract conditions from the past audience rating DB 24 . In the example of FIG. 4, the past audience rating TB 80 includes information on the designated issue number 82, date and time information 84 for each broadcast frame, and past audience rating 86 (average audience rating, audience rating at the end). .

The calculation unit 12 calculates the audience rating of each broadcast frame of the broadcast frame TB70 based on the past audience rating 86 of the broadcast frame indicated by the date/time information 84 corresponding to the date/time information 74 of the broadcast frame TB70 included in the past audience rating TB80. The predicted value is calculated by the calculation method specified in the contract conditions for each CM.

For example, when the date and time information 74 is specified by time zone, that is, when the frame type is "T", the calculation unit 12 determines the broadcast frame of the date and time information 84 corresponding to the time zone including the time zone indicated by the date and time information 74. is calculated as the predicted value of the broadcast slot indicated by the date/time information 74. In addition, when the date and time information 74 is defined by a specific date and time, that is, when the frame type is "S", the calculation unit 12 calculates the average audience rating of the broadcast frame of the date and time information 84 including the date and time indicated by the date and time information 74, or The audience rating at the end is calculated as a predicted value of the broadcast slot indicated by the date/time information 74 .

Note that the method of calculating the predicted value is not limited to the above example. The calculation unit 12 transfers the predicted value of the audience rating calculated for each broadcast frame to the storage control unit 14 .

In addition, if the input contract conditions include a prohibited constraint on the ratio of periods (see Table 1), the calculation unit 12 divides the contract into periods with different target values, and then performs the same Calculate the predicted value for . For example, as shown in FIG. 5, if the contract period includes three periods with different target values of GRP, the calculation unit 12 calculates the contract so that each period becomes one contract with one target value. , split into three contracts. In order to identify each contract after division, a serial number may be added to the original contract identification information (contract ID, contract name, etc.).

In addition, if the error is allowed instead of strictly applying the prohibition constraint of the period ratio, as shown in FIG. good. In this case, from the target value of each divided contract, the target value of the contract for the error when totaled is subtracted.

As shown in the third row of FIG. 4, the storage control unit 14 associates the predicted value received from the calculation unit 12 with the broadcast slot indicated by the slot ID 72 and the date/time information 74 included in the broadcast slot TB70. It is stored as a shaped audience rating TB26. In the example of FIG. 4, the shaped audience rating TB26 includes the contract identification information 76 and the predicted audience rating 78 in addition to the information included in the broadcast slot TB70. As described above, when the contract is divided based on the prohibition constraint of the period ratio, the shaped audience rating TB26 is created for each divided contract.

As shown in the fourth row of FIG. 4, the changing unit 16 changes the predicted value stored in the shaped audience rating TB 26 based on the prohibition constraint of the contract conditions (broken line portion of the fourth row of FIG. 4). Specifically, the changing unit 16 changes the predicted value 78 of the audience rating of the broadcast frame that cannot be obtained due to the prohibition constraint to a value indicating that it cannot be obtained. For example, the value indicating that it is not obtainable can be "0". In addition, the value is set according to the prohibitive constraint to be applied, such as "-1" if the change is based on the prohibitive constraint of the contract period, and "-2" if the change is based on the prohibitive constraint of the middle omission period. can be different.

In addition, as described above, when the contract is divided based on the prohibition constraint of the period ratio, the changing unit 16 determines that, of the original contract period, The predicted value of the broadcast slot is also changed to a value indicating that it is not obtainable. For example, in the example of FIG. 5, for "contract: xxxxx-1", the changing unit 16 changes the predicted value of the broadcast slot whose date and time information is included from 4/11 to 4/30 to, for example, "0".

The drafting unit 18 uses the shaped audience rating TB 26 to acquire broadcast slots so as to achieve the target value determined by the contract conditions, and outputs draft data in which each broadcast slot is associated with the contract. Specifically, as shown in FIG. 7, the drafting unit 18 includes a tallying unit 182, a scheduler 184, and an agent 186 for each contract.

Aggregation unit 182 calculates the deviation between the average of the predicted values of the audience rating for each broadcast frame calculated for each contract for all contracts and the predicted value for each contract as a deviation score for each broadcast frame for each contract. In addition, as shown in FIG. 8, the counting unit 182 calculates the average and variance of deviation scores of all contracts for each broadcast frame.

The scheduler 184 determines the order in which each contract acquires a broadcast slot, and appoints an agent 186 corresponding to the contract according to the determined order. Specifically, the scheduler 184 gives higher priority in order of appointment to the agent 186 corresponding to the contract with the greater variance of the deviation score calculated by the aggregation unit 182 .

This is intended to allow each contract to obtain a broadcast slot with a high deviation score, thereby obtaining a broadcast slot efficiently as a whole. For example, for contract A, the deviation score for broadcast slot 1 is high, the deviation score for broadcast slot 2 is low, and the deviation score for contract B is high or low for both broadcast slots 1 and 2. That is, contract A has a large deviation score variance, and contract B has a small deviation score variance. In this case, if contract A acquires broadcast slot 1, it will be efficient, and if contract B acquires either broadcast slot 1 or 2, there will be no difference in efficiency. It is desirable to increase the degree and have the broadcast slot 1 be acquired proactively. Therefore, the higher the variance of the deviation score of the contract, the higher the priority of appointment of the corresponding agent 186 .

The method of determining the order in which the agents 186 are appointed is not limited to the above example, and a round robin method may be employed in which all contracts can equally acquire broadcast slots. Also, the agent 186 corresponding to the contract with fewer available broadcast slots may be given higher priority in order of appointment. The latter method may be adopted when the target is not achieved.

Also, the scheduler 184 can determine the order in which the agents 186 are appointed so as to achieve the target value step by step. For example, the scheduler 184 determines the order of appointment of the agents 186 so that the target number of A-rank broadcast slots, the target number of GRP and TRP, and the target number of non-A-rank slots are achieved in this order.

Each agent 186 creates a priority list in which priority is given for determining which broadcast slot is preferentially acquired for each broadcast slot. Each agent 186 can use, as an initial priority, the deviation score for each broadcast slot calculated by the aggregation unit 182 for the contract corresponding to each agent 186 .

Here, if there are a plurality of inventories of the same broadcasting slot and the deviation score of the broadcasting slot for a certain contract is high, the agent 186 corresponding to that contract acquires a plurality of broadcasting slots from the same broadcasting slot. there is a possibility. In this case, the same CM may be broadcast continuously or after a short period of time, which may annoy viewers. Therefore, it is desirable to disperse the broadcast slots obtained for one contract as much as possible. . Therefore, as shown in FIG. 9, each agent 186 is provided with a priority for the first selection and a priority for the second selection. , a penalty ("-1" in the example of FIG. 9) is given to the first priority. Similarly, for the third and subsequent times, a penalty is given to the priority of the previous time. In this case, each row of the priority list is set so that once it is selected, it will not be selected again.

The agent 186 designated by the scheduler 184 selects broadcast slots in descending order of priority based on the created priority list. The agent 186 confirms the inventory quantity of the selected broadcast slot, and when the inventory quantity is 1 or more, acquires the broadcast slot, associates the slot ID with the contract identification information, and stores it in a predetermined storage area. do. For example, as shown in the right diagram of FIG. 10, the agent 186 first selects the broadcast slot of "5/2 10:00" with the highest priority (dotted line in FIG. 10). In this case, as shown in the left diagram of FIG. 10, the agent 186 selects the broadcast slot of "5/2 9:00", which has the next highest priority, because there is no stock for the corresponding broadcast slot (in FIG. 10). dashed line). In this case, there is stock, so the agent 186 acquires the broadcast slot for "5/2 9:00".

Also, as described above, it is desirable to disperse the acquired broadcast slots as much as possible, so the agent 186 gives a penalty to the priority of the acquired broadcast slots and the broadcast slots whose date and time information is close.

The information processing apparatus 10 can be implemented by, for example, a computer 40 shown in FIG. The computer 40 includes a CPU (Central Processing Unit) 41 , a memory 42 as a temporary storage area, and a nonvolatile storage section 43 . The computer 40 also includes an input/output device 44 such as an input unit and a display unit, and an R/W (Read/Write) unit 45 that controls reading and writing of data to and from a storage medium 49 . The computer 40 also has a communication I/F (Interface) 46 connected to a network such as the Internet. The CPU 41 , memory 42 , storage unit 43 , input/output device 44 , R/W unit 45 and communication I/F 46 are connected to each other via bus 47 .

The storage unit 43 can be realized by a HDD (Hard Disk Drive), SSD (Solid State Drive), flash memory, or the like. An information processing program 50 for causing the computer 40 to function as the information processing apparatus 10 is stored in the storage unit 43 as a storage medium. The information processing program 50 has a calculation process 52 , a storage control process 54 , a change process 56 and a drafting process 58 . The storage unit 43 also has an information storage area 60 in which information constituting each of the broadcast frame DB 22, the past audience rating DB 24, and the shaped audience rating TB 26 is stored.

The CPU 41 reads out the information processing program 50 from the storage unit 43 , develops it in the memory 42 , and sequentially executes the processes of the information processing program 50 . The CPU 41 operates as the calculation unit 12 shown in FIG. 1 by executing the calculation process 52 . The CPU 41 also operates as the storage control unit 14 shown in FIG. 1 by executing the storage control process 54 . Further, the CPU 41 operates as the changing unit 16 shown in FIG. 1 by executing the changing process 56 . Further, the CPU 41 operates as the drafting section 18 shown in FIG. 1 by executing the drafting process 58 . Also, the CPU 41 reads information from the information storage area 60 and develops each of the broadcast frame DB 22 , the past audience rating DB 24 , and the shaped audience rating TB 26 in the memory 42 . As a result, the computer 40 executing the information processing program 50 functions as the information processing device 10 . Note that the CPU 41 that executes the program is hardware.

Note that the functions realized by the information processing program 50 can also be realized by, for example, a semiconductor integrated circuit, more specifically an ASIC (Application Specific Integrated Circuit) or the like.

Next, the operation of the information processing apparatus 10 according to this embodiment will be described. When a plurality of contract conditions are input to the information processing device 10, the information processing routine shown in FIG. 12 is executed in the information processing device 10. FIG. The information processing routine is an example of the information processing method of technology disclosed herein.

In step S100, the calculation unit 12, the memory control unit 14, and the change unit 16 execute preprocessing, and in step S200, the drafting unit 18 executes drafting processing.

Now, with reference to FIG. 13, the preprocessing will be described in detail.

In step S102, the calculation unit 12 acquires necessary information from the information on the broadcast slots for the period to be drafted from the broadcast slot DB 22, and creates a broadcast slot TB70.

Next, in step S104, the calculation unit 12 converts each of the input contract conditions into a format that can be used in subsequent processing, for example, by converting it into a predetermined format.

Next, in step S106, if the input contract conditions include a prohibition constraint on the ratio of periods, the calculation unit 12 divides the contract into periods with different target values. Note that this step is skipped if the contract conditions do not include a prohibition constraint on the period ratio.

Next, in step S108, the calculation unit 12 acquires the past audience rating TB80 from the past audience rating DB 24, which is obtained by extracting information on the issue number specified in the contract conditions.

Next, in step S110, the calculation unit 12 calculates the past audience rating 86 of the broadcast slot indicated by the date/time information 84 corresponding to the date/time information 74 of the audience rating TB70 included in the past audience rating TB80. Calculate the predicted audience rating for each broadcast slot. The predicted value is calculated by the calculation method specified in the contract terms for each CM. The calculation unit 12 transfers the predicted value of the audience rating calculated for each broadcast frame to the storage control unit 14 .

Next, in step S112, the storage control unit 14 stores the predicted value passed from the calculation unit 12 in association with the broadcast frame indicated by the frame ID 72 and the date/time information 74 included in the broadcast frame TB70, and shapes the predicted value. Let the audience rating be TB26.

Next, in step S114, the changing unit 16 changes the predicted value 78 of the broadcast frame, which cannot be obtained due to prohibitive constraints, from among the predicted values 78 stored in the shaped audience rating TB 26 to indicate that it is not obtainable. Change to a value (eg "0"). Then, the process returns to the information processing shown in FIG.

Next, with reference to FIG. 14, drafting processing will be described.

In step S202, the tallying unit 182 acquires the shaped audience rating TB26 for each contract created in the preprocessing shown in FIG.

Next, in step S204, the aggregation unit 182 calculates the deviation between the average of the predicted audience rating values for each broadcast slot calculated for each contract and the predicted value for each contract, and calculates the deviation score for each broadcast slot for each contract. Calculate as In addition, the aggregation unit 182 calculates the average and variance of deviation scores of all contracts for each broadcast slot.

Next, in step S206, the scheduler 184 creates an agent 186 corresponding to each contract and adds all agents 186 to the list L0.

Next, in step S208, each agent 186 creates a priority list in which priority is given for determining which broadcast frame to preferentially acquire for each broadcast frame.

Next, in step S220, the first drafting process shown in FIG. 15 is executed.

In step S222 of FIG. 15, the scheduler 184 refers to the contract conditions of each contract, extracts the agent 186 corresponding to the contract in which the target value for specifying the number of A ranks is defined from the list L0, and adds it to the list L1. do.

Next, in step S224, the scheduler 184 sorts the agents 186 in the list L1 in descending order of the deviation score variance calculated by the aggregator 182 for the corresponding contract.

Next, in step S226, the scheduler 184 nominates one agent 186 in order from the top of the list L1.

Next, in step S228, the nominated agent 186 selects a broadcast slot in descending order of priority among the A-ranked broadcast slots based on the priority list created in step S208. The agent 186 confirms the inventory quantity of the selected broadcast slot, and when the inventory quantity is 1 or more, acquires the broadcast slot, associates the slot ID with the contract identification information, and stores it in a predetermined storage area. do.

Next, in step S230, the agent 186 subtracts the target value of the relevant contract conditions according to the acquired broadcast slot. Specifically, 1 is subtracted from the number of A ranks, and the predicted value of the audience rating of the acquired broadcast frame is subtracted from GRP and TRP.

Next, in step S232, the agent 186 gives a penalty to the priority of the acquired broadcast frame and the broadcast frame whose date and time information is close.

Next, in step S234, the scheduler 184 determines whether or not the A-rank quantity target for all contracts corresponding to the agents 186 included in the list L1 has been achieved. If not achieved, the process proceeds to step S236, and if achieved, the drafting process shown in FIG. 14 is returned to.

In step S236, the scheduler 184 determines whether the number of A-rank broadcast slots in stock is 1 or more, that is, whether there is an empty slot. If there is an empty slot, the process returns to step S226 and scheduler 184 nominates the next agent 186 from list L1. If there is no empty frame, the drafting process shown in FIG. 14 is returned to.

Next, in step S240 of FIG. 14, the second drafting process shown in FIG. 16 is executed.

At step S242 in FIG. 16, the scheduler 184 extracts the agents 186 corresponding to all contracts from the list L0 and adds them to the list L2.

Next, in steps S244 to S248, processing is performed in the same manner as steps S224 to S228 of the first proposal processing shown in FIG. 15 to acquire broadcast slots.

Next, in step S250, the agent 186 subtracts the target value of the relevant contract conditions according to the acquired broadcast slot. Specifically, the predicted value of the audience rating of the acquired broadcast frame is subtracted from GRP and TRP.

Next, in step S252, the agent 186 gives a penalty to the priority of the acquired broadcast frame and the broadcast frame whose date and time information is close.

Next, in step S254, the scheduler 184 determines whether or not the target values of all GRPs and TRPs of the contracts corresponding to the agents 186 included in the list L2 have been achieved. If not achieved, the process proceeds to step S256, and if achieved, the drafting process shown in FIG. 14 is returned to.

In step S256, the scheduler 184 determines whether or not there is an available available broadcast slot. If there is an empty slot, the process returns to step S246 and scheduler 184 nominates the next agent 186 from list L2. If there is no empty frame, the drafting process shown in FIG. 14 is returned to.

Next, in step S260 of FIG. 14, the third drafting process shown in FIG. 17 is executed.

In step S262 of FIG. 17, the scheduler 184 refers to the contract conditions of each contract, extracts the agent 186 corresponding to the contract for which the target value for the number of non-A ranks is defined, from the list L0, and adds it to the list L3. do.

Next, in steps S264 to S268, processing is performed in the same manner as steps S224 to S228 of the first proposal processing shown in FIG. 15 to acquire broadcast slots.

Next, in step S270, the agent 186 subtracts the target value of the relevant contract conditions according to the acquired broadcast slot. Specifically, 1 is subtracted from the number of non-A ranks, and the predicted value of the audience rating of the acquired broadcast frame is subtracted from GRP and TRP.

Next, in step S272, the agent 186 gives a penalty to the priority of the acquired broadcast frame and the broadcast frame whose date and time information is close.

Next, in step S274, the scheduler 184 determines whether or not all non-A rank number targets for contracts corresponding to the agents 186 included in the list L3 have been achieved. If not achieved, the process proceeds to step S276, and if achieved, the drafting process shown in FIG. 14 is returned to.

In step S276, the scheduler 184 determines whether or not there is an available available broadcast slot. If there is an empty slot, the process returns to step S266 and scheduler 184 nominates the next agent 186 from list L3. If there is no empty frame, the drafting process shown in FIG. 14 is returned to.

Next, at step S280 in FIG. 14, the drafting unit 18 outputs the frame ID and the contract identification information stored in the predetermined storage area as drafting data, and the drafting process ends.

If there is a contract for which the target value has not been reached, the drafting process described above is repeatedly executed. Further, a fourth drafting process for acquiring a broadcast slot so as to achieve a preference value may be added to the above-described first to third drafting processes. Note that the preference value may be achieved by, for example, increasing the priority of the broadcast frame that satisfies the preference value when the priority list is created for each contract.

As described above, according to the information processing apparatus according to the present embodiment, the predicted value of the audience rating is calculated for each of a plurality of broadcast slots associated with the date and time information included in the broadcast slot TB. This calculation is performed based on the past audience rating of the date and time information corresponding to the date and time information of the broadcast frame TB included in the past audience rating TB. Then, a shaped audience rating TB is created in which the calculated predicted audience rating is stored in association with the broadcast slot of the broadcast slot TB. Furthermore, based on the prohibition constraint included in the contract terms, the predicted value stored in the shaped audience rating TB is changed. By using the shaped audience rating TB created in this way, CM can be drafted based on unified information, taking into consideration prohibition restrictions of complex contract conditions that differ for each contract, and CM drafting can be made more efficient. can do.

In addition, regarding the prohibition constraint on the period ratio in which a different target value is set for each of multiple periods within the contract period, the contract is divided for each period with a different target value, and the above-mentioned shaped audience rating TB is calculated for each divided period. By creating it, the same effect as the above can be obtained.

In addition, by using the shaped audience rating TB, which is the unified information as described above, the deviation score for each contract, the variance of the deviation score, etc. are calculated, and using these statistical values, each contract and all Efficient acquisition of broadcasting slots can be performed for contracts.

In the above-described embodiment, the case where the statistic value-based proposal processing as shown in FIGS. 14 to 17 is performed using the shaped audience rating TB has been described, but the present invention is not limited to this. For example, the shaping viewing rate TB created for each contract is associated with the optimal draft data to learn a model such as a deep neural network, and at the time of drafting, shaping viewing of the contract for which the draft is created in preprocessing. The ratio TB may be input to the model and draft data may be output.

Further, in the above-described embodiment, the information processing program is pre-stored (installed) in the storage unit, but the present invention is not limited to this. The program according to the technology disclosed herein can also be provided in a form stored in a storage medium such as a CD-ROM, DVD-ROM, USB memory, or the like.

The following additional remarks are disclosed regarding the above embodiments.

(Appendix 1)
Included in a second table that stores an audience rating for each second broadcast frame broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , calculating a predicted value of the audience rating in the first broadcast frame based on the audience rating of the second broadcast frame corresponding to the first broadcast frame;
storing the calculated predicted value in association with the first broadcast frame included in the first table;
changing the predicted value stored in the first table based on a condition for prohibiting broadcasting of the target content included in a contract condition relating to the broadcasting of the target content for which the first broadcast slot is acquired; An information processing program for causing a computer to execute processing including

(Appendix 2)
Note that the predicted value stored in association with the first broadcast frame corresponding to the condition for prohibiting broadcasting of the target content is changed to a value representing that the first broadcast frame cannot be obtained. 2. The information processing program according to 1.

(Appendix 3)
The conditions for prohibiting the broadcasting are the start date and time and end date and time of the broadcast, the period from the start date and time to the end date and time in which no broadcasting is performed, the designated day of the week and time zone, and the broadcast program corresponding to the first broadcast frame The information processing program according to Supplementary Note 1 or Supplementary Note 2, including at least one of the type of and a restriction on the ratio of the target value of the first broadcast slot acquired during the period from the start date and time to the end date and time.

(Appendix 4)
creating the first table for each period in which the ratio of the target value of the first broadcast frame obtained during the period from the start date and time to the end date and time is different;
During the period from the start date and time to the end date and time, the predicted value of the audience rating of the first broadcast frame included in the period other than the period corresponding to the created first table is calculated by the first broadcast. The information processing program according to appendix 3, wherein the frame is changed to a value representing that the frame cannot be acquired.

(Appendix 5)
Supplementary notes 1 to calculating a predicted value of the audience rating in the first broadcast frame based on the audience rating for each of the second broadcast frames associated with the date and time information specified in the contract conditions of the target content The information processing program according to any one of Appendix 4.

(Appendix 6)
The weighted average of the average audience rating of the second broadcast frame corresponding to the time slot including the time slot of the first broadcast frame, or the second broadcast frame corresponding to the date and time of the first broadcast frame The information processing program according to appendix 5, wherein the audience rating at a specific point in time is calculated as the predicted audience rating in the first broadcast frame.

(Appendix 7)
By using the first table in which the predicted value of the audience rating is stored in association with each of the first broadcast frames, the target value of the audience rating determined by the contract conditions of the target content is achieved. any one item of Supplementary Notes 1 to 6 for causing the computer to execute a process further comprising drafting a broadcast slot for the target content by obtaining an empty slot for the first broadcast slot; The information processing program described in .

(Appendix 8)
an average of predicted audience ratings of the first broadcast slot calculated for each contract condition of the target content when drafting the broadcast slot of the target content for each of the plurality of target contents; , calculating the deviation from the predicted value of the audience rating of the first broadcast frame calculated based on the contract conditions of each of the target contents as a deviation score for each broadcast frame of the target content; 8. The information processing program according to appendix 7, wherein the first broadcast slots are acquired in order from the target content having a large deviation score variance for each broadcast slot.

(Appendix 9)
When the target content specified as the order of acquiring the first broadcast slot acquires the first broadcast slot, the first broadcast slot with the higher deviation score is preferentially acquired. The information processing program described.

(Appendix 10)
When there are a plurality of vacant slots for the same first broadcast slot, a priority based on the deviation score is provided for each vacant slot, and the priority of the vacant slot that is likely to be acquired for the first time is determined. On the other hand, the information processing program according to appendix 8 or appendix 9, which lowers the priority of the empty frame that is likely to be acquired for the second time or later.

(Appendix 11)
10. The information processing program according to appendix 9, wherein when determining the order of acquiring the first broadcast slots for the plurality of target contents, the determination is made such that a target value can be achieved step by step.

(Appendix 12)
Included in a second table that stores an audience rating for each second broadcast frame that was broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , a calculation unit that calculates a predicted value of the audience rating in the first broadcast slot based on the audience rating in the second broadcast slot corresponding to the first broadcast slot;
a storage control unit that stores the calculated predicted value in association with the first broadcast frame included in the first table;
Modification of changing the predicted value stored in the first table based on a condition for prohibiting broadcasting of the target content included in a contract condition relating to broadcasting of the target content for which the first broadcast slot is acquired Department and
Information processing equipment including.

(Appendix 13)
The changing unit changes the predicted value stored in association with the first broadcast frame corresponding to the condition for prohibiting broadcasting of the target content to indicate that the first broadcast frame cannot be obtained. 13. The information processing device according to appendix 12, wherein the value is changed.

(Appendix 14)
The conditions for prohibiting the broadcasting are the start date and time and end date and time of the broadcast, the period from the start date and time to the end date and time in which no broadcasting is performed, the designated day of the week and time zone, and the broadcast program corresponding to the first broadcast frame 14. The information processing apparatus according to Supplementary note 12 or 13, including at least one of the type of the above, and a restriction on the ratio of the target value of the first broadcast slot acquired during the period from the start date and time to the end date and time.

(Appendix 15)
The calculation unit creates the first table for each period in which the ratio of the target value of the first broadcast slot acquired during the period from the start date and time to the end date and time is different,
The changing unit predicts the audience rating of the first broadcast frame included in a period other than the period corresponding to the first table created during the period from the start date and time to the end date and time, 15. The information processing apparatus according to appendix 14, wherein the first broadcast slot is changed to a value indicating that it is not obtainable.

(Appendix 16)
The calculation unit calculates a predicted value of the audience rating in the first broadcast slot based on the audience rating in each of the second broadcast slots associated with the date and time information specified in the contract conditions of the target content. The information processing apparatus according to any one of Supplements 12 to 15, which calculates.

(Appendix 17)
The calculation unit calculates a weighted average of an average audience rating of the second broadcast frame corresponding to the time slot including the time slot of the first broadcast frame, or the first broadcast frame corresponding to the date and time of the first broadcast frame. 17. The information processing apparatus according to appendix 16, wherein the audience rating at a specific point in time of the second broadcast frame is calculated as a predicted value of the audience rating in the first broadcast frame.

(Appendix 18)
By using the first table in which the predicted value of the audience rating is stored in association with each of the first broadcast frames, the target value of the audience rating determined by the contract conditions of the target content is achieved. 18. The information processing apparatus according to any one of appendices 12 to 17, further comprising a drafting unit that drafts a broadcast frame for the target content by acquiring an empty frame for the first broadcast frame.

(Appendix 19)
Included in a second table that stores an audience rating for each second broadcast frame broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , calculating a predicted value of the audience rating in the first broadcast frame based on the audience rating of the second broadcast frame corresponding to the first broadcast frame;
storing the calculated predicted value in association with the first broadcast frame included in the first table;
changing the predicted value stored in the first table based on a condition for prohibiting broadcasting of the target content included in a contract condition relating to the broadcasting of the target content for which the first broadcast slot is acquired; An information processing method in which a computer executes a process including

(Appendix 20)
Included in a second table that stores an audience rating for each second broadcast frame broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , calculating a predicted value of the audience rating in the first broadcast frame based on the audience rating of the second broadcast frame corresponding to the first broadcast frame;
storing the calculated predicted value in association with the first broadcast frame included in the first table;
changing the predicted value stored in the first table based on a condition for prohibiting broadcasting of the target content included in a contract condition relating to the broadcasting of the target content for which the first broadcast slot is acquired; A storage medium storing an information processing program for causing a computer to execute a process including

10 Information processing device 12 Calculation unit 14 Storage control unit 16 Change unit 18 Draft unit 182 Aggregation unit 184 Scheduler 186 Agent 22 Broadcast slot DB
24 Past audience ratings DB
26 plastic audience rating TB
40 computer 41 CPU
42 memory 43 storage unit 49 storage medium 50 information processing program

Claims (13)

Included in a second table that stores an audience rating for each second broadcast frame broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , calculating a predicted value of the audience rating in the first broadcast frame based on the audience rating of the second broadcast frame corresponding to the first broadcast frame;
storing the calculated predicted value in association with the first broadcast frame included in the first table;
An information processing program for causing a computer to execute a process including changing the predicted value based on a condition for prohibiting broadcasting of the target content associated with the first broadcast slot. changing the predicted value stored in association with the first broadcast frame corresponding to the condition for prohibiting broadcasting of the target content to a value representing that the first broadcast frame cannot be obtained; Item 1. The information processing program according to item 1. The conditions for prohibiting the broadcasting are the start date and time and end date and time of the broadcast, the period from the start date and time to the end date and time in which no broadcasting is performed, the designated day of the week and time zone, and the broadcast program corresponding to the first broadcast frame and at least one of the restriction on the ratio of the target value of the first broadcast slot acquired during the period from the start date and time to the end date and time. program. creating the first table for each period in which the ratio of the target value of the first broadcast frame obtained during the period from the start date and time to the end date and time is different;
During the period from the start date and time to the end date and time, the predicted value of the audience rating of the first broadcast frame included in the period other than the period corresponding to the created first table is calculated by the first broadcast. 4. The information processing program according to claim 3, wherein the frame is changed to a value indicating that the frame cannot be acquired. 2. A predicted value of the audience rating in the first broadcast frame is calculated based on the audience rating for each of the second broadcast frames associated with the date and time information specified in the contract conditions of the target content. The information processing program according to any one of claims 4 to 4. The weighted average of the average audience rating of the second broadcast frame corresponding to the time slot including the time slot of the first broadcast frame, or the second broadcast frame corresponding to the date and time of the first broadcast frame 6. The information processing program according to claim 5, wherein the audience rating at a specific time is calculated as the predicted audience rating in the first broadcast frame. By using the first table in which the predicted value of the audience rating is stored in association with each of the first broadcast frames, the target value of the audience rating determined by the contract conditions of the target content is achieved. 7. The method according to any one of claims 1 to 6, for causing the computer to execute a process further comprising drafting a broadcast frame for the target content by acquiring an empty frame for the first broadcast frame. The information processing program according to item 1. an average of the predicted audience ratings of the first broadcast slot calculated for each contract condition of the target content when drafting the broadcast slot of the target content for each of the plurality of target contents; , calculating the deviation from the predicted value of the audience rating of the first broadcast frame calculated based on the contract conditions of each of the target contents as a deviation score for each broadcast frame of the target content; 8. The information processing program according to claim 7, wherein the first broadcast slots are acquired in order from the target content having a large deviation score variance for each of the broadcast slots. 9. When the target content specified as the order of acquiring the first broadcast slot acquires the first broadcast slot, the first broadcast slot with a higher deviation score is preferentially acquired. The information processing program described in . When there are a plurality of vacant slots for the same first broadcast slot, a priority based on the deviation score is provided for each vacant slot, and the priority of the vacant slot that is likely to be acquired for the first time is determined. 10. The information processing program according to claim 8 or 9, wherein the priority of the empty frame that is likely to be acquired for the second time or later is lowered. 10. The information processing program according to claim 9, wherein when determining the order of acquiring the first broadcast slots for the plurality of target contents, the determination is made so as to achieve a target value step by step. Included in a second table that stores an audience rating for each second broadcast frame broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , a calculation unit that calculates a predicted value of the audience rating in the first broadcast slot based on the audience rating in the second broadcast slot corresponding to the first broadcast slot;
a storage control unit that stores the calculated predicted value in association with the first broadcast frame included in the first table;
a changing unit that changes the predicted value based on a condition for prohibiting broadcasting of target content associated with the first broadcast slot;
Information processing equipment including. Included in a second table that stores an audience rating for each second broadcast frame broadcast in the past for each of a plurality of first broadcast frames associated with date and time information included in the first table , calculating a predicted value of the audience rating in the first broadcast frame based on the audience rating of the second broadcast frame corresponding to the first broadcast frame;
storing the calculated predicted value in association with the first broadcast frame included in the first table;
changing the predicted value based on a condition for prohibiting broadcasting of the target content associated with the first broadcast slot.

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