JP6371019B1 - Advertisement presenting method and advertisement presenting system - Google Patents

Advertisement presenting method and advertisement presenting system Download PDF

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JP6371019B1
JP6371019B1 JP2018014506A JP2018014506A JP6371019B1 JP 6371019 B1 JP6371019 B1 JP 6371019B1 JP 2018014506 A JP2018014506 A JP 2018014506A JP 2018014506 A JP2018014506 A JP 2018014506A JP 6371019 B1 JP6371019 B1 JP 6371019B1
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advertisement
health
image
user
health state
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JP2019133377A (en
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樹程 李
樹程 李
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MediDoc Search株式会社
MediDoc Search株式会社
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Priority claimed from PCT/JP2018/028465 external-priority patent/WO2019150607A1/en
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Abstract

An advertisement presentation system capable of presenting an appropriate advertisement to a user is provided.
An advertisement presenting system (S) recognizes an image including a user's teeth and lips photographed by a camera (10) of a portable information terminal (1) and health of teeth and lips based on the image. The first health state recognition unit 21 and the second health state recognition unit 22 that recognize the state, the advertisement acquisition unit 23 that acquires the advertisement based on the health state of the lips, and the display 11 of the portable information terminal 1 together with the advertisement And an information presentation unit 24 for presenting the health status of the person.
[Selection] Figure 2

Description

  The present invention relates to an advertisement presentation method and an advertisement presentation system for presenting an advertisement suitable for a user based on an acquired user image.

  2. Description of the Related Art Conventionally, there has been known a diagnostic system that captures an image of the inside of a user's oral cavity, acquires an image, diagnoses the internal state of the user's oral cavity based on the acquired image, and notifies the user of the diagnosis result. ing. As this kind of diagnostic system, according to the diagnosis result or according to the request from the user, advertisements such as information on the nearest hospital, information on treatment and equipment for treatment, etc. are sent to the user. What is presented is known (see, for example, Patent Document 1).

JP 2009-205330 A

  However, since the conventional diagnostic system as described in Patent Document 1 is for diagnosing the internal state of the user's oral cavity, the presented advertisement is only related to the oral cavity. Therefore, the content of the presented advertisement is limited, and there is a problem that it is difficult for the system provider to solicit advertisements from various business operators.

  On the other hand, if the content of the advertisement presented is not limited, there is a possibility that an advertisement that has nothing to do with the user is presented. As a result, the presentation of the advertisement may cause stress and discomfort to the user who uses the diagnosis system.

  The present invention has been made in view of the above points, and an object thereof is to provide an advertisement presenting method and an advertisement presenting system capable of presenting an appropriate advertisement to a user.

The advertisement presenting method of the present invention includes:
An image recognition step for recognizing an image of the first region and an image of the second region from the image of the user's body;
A first health state recognition unit for recognizing a first health state that is a health state related to the first region based on the recognized image of the first region;
A second health state in which a second health state recognition unit recognizes a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area. Recognition process;
Advertisement obtaining section, based on the recognized second health, the steps ad acquisition for acquiring advertisement to be presented to the user,
An information presenting unit comprising an information presenting step of presenting the recognized first health state after presenting the acquired advertisement to the user or simultaneously with presenting the acquired advertisement ;
In the first health state recognition step, the first health state recognition unit recognizes the first health state based on the image of the first region, and the recognized first health state and the previously obtained state. Recognizing a value of severity of the first health condition with reference to a data table that preliminarily defines a relationship between the first health condition and the severity,
In the second health condition recognition step, the second health condition recognition unit recognizes the second health condition on the basis of the image of the second region, and the recognized second health condition and the previously obtained condition. Recognizing the value of the severity of the second health condition with reference to a data table that preliminarily defines the relationship between the second health condition and the severity,
In the advertisement acquisition step, the advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state, and based on the recognized second health state. , Obtain a second advertisement to be presented to the user,
In the information presentation step, the information presentation unit compares the severity of the first health state with the severity of the second health state, and according to the comparison result, the first advertisement and the A presentation time or a presentation order of the second advertisement is determined, and the first advertisement and the second advertisement are presented .

Here, the “second health state” in the present invention includes a health state relating to a region other than the first region of the user's body that can be estimated from the state of the second region in addition to the health state relating to the second region itself. . For example, when the first region is a tooth and the second region is a lip, the second health state includes a region other than the tooth estimated based on the state of the lip in addition to the lip health state (for example, , Tongue, oral cavity, etc.).

Also, where "ad" is other ads by image or video, including a variety of advertisements that may broadcast the information to advertisements, the user by voice. Here, the “severity” is, for example, a value recognized based on the health condition, and is determined based on, for example, the weight of the medical condition. The severity can be arbitrarily determined by the system designer or the like.

  As described above, in the advertisement presenting method of the present invention, the first health state related to the first region (that is, the state of the region originally desired by the user) is recognized and the first region is photographed. Based on the image of the second region included in the image, the second health state relating to the region other than the first region is also recognized. And the advertisement shown to a user is acquired based on the 2nd health state.

  As a result, an advertisement relating to the second area is presented to the user together with the first health state relating to the first area that the user desires to diagnose. That is, the advertisement presented to the user by this advertisement presenting method is not conscious of the user of the system that implements this method (that is, not related to the first area), but the user. That are likely to be useful or interesting to the user (ie, appropriate for the user).

As a result, the provider of the system using this advertisement presenting method may solicit advertisements widely from businesses that conduct business related to the first area and businesses that conduct business related to the second area. become able to. Moreover, since the advertisement to be presented is appropriate for the user, it is difficult to give stress and discomfort due to the advertisement being presented.
As described above, when a plurality of types of advertisements are presented and the presentation time is determined according to the severity (that is, the usefulness to the user), the presentation time and the presentation order are determined. Can be made more appropriate for users.

In the advertisement presenting method of the present invention,
The first area is an area inside the user's teeth or oral cavity,
The second region is the user's lip, skin around the lip, or tongue,
The second health state is the use inferred from at least one of the lip state, the skin state around the lip, the tongue state, or the lip, the skin around the lip, and the tongue. It is preferable that the state is in a region other than the first region of the person's body.

  Here, the “skin around the lips” refers to skin in a region that can be photographed together with the region inside the teeth or oral cavity, such as the jaw, cheek, neck, ear, and nose. If comprised in this way, since it will become possible to image | photograph a 1st area | region and a 2nd area | region naturally when image | photographing an image, with respect to the user who uses the system using the advertisement presentation method of this invention, Stress and discomfort are less likely to be given.

  In addition, the combination of the user's body area | region used as object in the advertisement presentation method of this invention should just be an area | region which can image | photograph simultaneously with image acquisition parts, such as a camera. For example, in addition to the above-mentioned region, the skin around the eyes and the forehead or forehead, the hands and nails, the hair and the skin around the ears, and the like are also included.

The advertisement presenting system of the present invention is
An image recognition unit for recognizing the image of the first region and the image of the second region from the image of the user's body;
A first health state recognition unit that recognizes a first health state that is a health state related to the first region, based on the recognized image of the first region;
A second health state recognition unit for recognizing a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area;
Based on the recognized second health condition, an advertisement acquisition unit that acquires an advertisement to be presented to the user;
An information presentation unit that presents the recognized first health state after the user is presented with the obtained advertisement or at the same time as the obtained advertisement is presented ;
The first health condition recognition unit recognizes the first health condition based on the image of the first region, and recognizes the recognized first health condition and the previously obtained first health condition and severeness. Recognizing the value of the severity of the first health state with reference to a data table pre-defined in relation to the degree,
The second health condition recognition unit recognizes the second health condition based on the image of the second area, and recognizes the recognized second health condition and the previously obtained second health condition and severeness. Recognizing the value of the severity of the second health condition with reference to a data table pre-defined in relation to the degree,
The advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state and presents the user to the user based on the recognized second health state. Get a second ad to
The information presentation unit compares the severity of the first health condition and the severity of the second health condition, and presents the first advertisement and the second advertisement according to the comparison result. Time or a presentation order is determined, and the first advertisement and the second advertisement are presented .

The schematic diagram which shows schematic structure of the advertisement presentation system which concerns on embodiment. The block diagram which shows the structure of the advertisement presentation system of FIG. The flowchart which shows the process which the advertisement presentation system of FIG. 1 performs.

  Hereinafter, the advertisement presentation system S according to the embodiment will be described with reference to the drawings. In addition, the advertisement presentation system S of the present embodiment performs the diagnosis of the user's teeth (understands the health condition), the advertisement regarding the teeth, and the skin around the lips or the lips ( Specifically, the present invention is used as a system for presenting advertisements related to the chin, cheeks, neck, ears, nose, and the like of skin that can be photographed with teeth by the camera 10 of the portable information terminal 1 described later.

  This advertisement presentation system S is provided by an operator who wants to advertise on teeth, lips or the skin around the lips (for example, an operator who handles products related to teeth such as toothbrushes, skin care products such as cosmetics). From the plurality of advertisements that have been acquired, those that are likely to be useful or relevant to the user (that is, appropriate) are acquired, and the diagnosis result of the user's teeth is acquired at an appropriate timing. , For presentation to the user.

  However, since the advertisement presenting method and the advertisement presenting system of the present invention are for presenting health information and advertisements regarding a plurality of parts that can be photographed at the same time by a camera of a portable information terminal or the like, It is not applicable only to a system for presenting advertisements related to the lips or the skin around the lips.

  Therefore, examples of the body region in the advertisement presentation method and the advertisement presentation system of the present invention include, for example, the skin around the teeth and the lips or the lips, the skin around the eyes and the eyes or the skin of the forehead, the hands and nails, and the hair. And the skin around the ears.

  The “advertising” in the present embodiment is an image or a moving image, but the “advertising” in the present invention is a variety of information that can notify the user of information such as an advertising by sound in addition to an advertising by image or moving image. Includes advertisements.

  First, with reference to FIG.1 and FIG.2, the structure of the advertisement presentation system S is demonstrated.

  As shown in FIG. 1, the advertisement table instruction system S is a server installed by a mobile information terminal 1 (information processing terminal) such as a smartphone possessed by a user of the system and a system provider such as an advertising agency. 2. The portable information terminal 1 and the server 2, and the server 2 and the operator terminal 3 are configured to be connected to each other so as to be able to perform information communication via an Internet line or the like.

  The portable information terminal 1 includes a camera 10 (image acquisition unit) for acquiring an image, and a display 11 (notification unit) that presents information including a first health state and an advertisement to be described later to the user. ing.

  The camera 10 is configured to capture the user's teeth (first region) and the lip and the skin around the lip (second region), and to obtain a still image in which these images are simultaneously captured as a two-dimensional image. ing.

  Note that the image acquired by the image acquisition unit of the present invention is not limited as long as the image recognition unit 20 described later can recognize the images of the first region and the second region. For example, a three-dimensional image may be used instead of a two-dimensional image. When the image recognition unit can recognize and recognize a still image from a moving image, the image acquisition unit may capture a moving image.

  As shown in FIG. 2, the server 2 includes an image recognition unit 20, a first health state recognition unit 21, a second health state recognition unit 22, as functions realized by the implemented hardware configuration or program. An advertisement acquisition unit 23, an information presentation unit 24, and an advertisement storage unit 25 are provided.

  The image recognition unit 20 recognizes an image of the user's body teeth (first region) and an image of the lip and the skin around the lip (second region) based on the image acquired by the camera 10.

  The first health condition recognizing unit 21 recognizes the user's tooth condition based on the tooth image recognized by the image recognizing unit 20, and can estimate the health condition related to the tooth (first health condition), and , Recognize its severity.

  The second health state recognition unit 22 recognizes the state of the user's lip and the skin around the lip based on the image recognized by the image recognition unit 20 and can estimate from the state. Recognize the health condition (second health condition) and severity of the lip and the skin around the lip.

  Here, the “second health state” includes a health state relating to a region other than the first region of the user's body, which can be estimated from the state of the second region, in addition to the health state relating to the second region itself.

  For example, in the advertisement presenting system S of the present embodiment, the second region is the user's lips and the skin around the lips, and the second health state is a health state relating to the lips and the skin around the lips. . However, as the second health state, the health state of the user's body region other than the teeth (first region), the lips and the lips (second region) is estimated based on the state of the skin around the lips and the lips. It may be what you did. Specifically, it may be a health state such as the tongue and the oral cavity estimated based on the state of the lips.

  In the advertisement presentation system S, the first health state recognition unit 21 and the second health state recognition unit 22 compare the first health state by comparing the sample image obtained in advance with the image recognized by the image recognition unit 20. And recognizes the second health condition.

  However, the recognition of the first health state and the second health state in the present invention does not necessarily have to be performed by comparing images, and may be performed based on the image recognized by the image recognition unit. For example, it may be configured such that diagnosis is performed by transmitting an image to a doctor only when the health state is normally recognized by comparison of images and recognition is difficult.

  Here, the “severity” is, for example, a value recognized based on the health condition, and is determined based on, for example, the weight of the medical condition. The severity can be arbitrarily determined by the system designer or the like. In the advertisement display system S of the present embodiment, the severity values related to the first health condition and the second health condition are recognized with reference to a data table that preliminarily defines the relationship between the health condition and the severity.

  The advertisement acquisition unit 23, based on the first health state and the second health state recognized by the first health state recognition unit 21 and the second health state recognition unit 22, an advertisement (first Advertisement) and advertisements related to the lips and the skin around the lips (second advertisement).

  The information presentation unit 24 compares the severity of the dental health condition (first health condition) with the severity of the health condition of the skin around the lips and the lips (second health condition), and according to the comparison result Then, the presentation time of the advertisement concerning the teeth (first advertisement) and the presentation time of the advertisement concerning the lips and the skin around the lips (second advertisement) are determined, and the order of presentation thereof is determined.

  Moreover, after presenting those advertisements on the display 11 of the portable information terminal 1 according to the determination content, the information presentation unit 24 presents the first health state.

  The relationship between the presentation time and severity comparison results may be set as appropriate. For example, the presentation time may be increased as the severity increases. Moreover, you may make it show later that the severity is large. Moreover, you may repeatedly present what has a high severity.

  In the advertisement presentation system S, the first health condition recognition unit 21 and the second health condition recognition unit 22 recognize the severity levels of the first health condition and the second health condition. This is because the information presentation unit 24 varies the presentation time and presentation order of each advertisement presented to the user according to the severity (that is, the usefulness to the user).

  However, if the presentation time of the advertisement is not variable (for example, if there is only one type of advertisement), the presentation time cannot be changed, so the severity is not recognized and the severity is compared. You may comprise so that it may not perform.

  Further, as a method for changing the time for presenting the advertisement, when the advertisement is not changed with time like a still image, the time for presenting may be simply changed. In addition, when the advertisement has a time-varying change such as a video, when the advertisement is acquired, a plurality of advertisements having different times are acquired with respect to one health condition, and the advertisement is determined from them. An advertisement having a length corresponding to the presented time may be selected.

  Moreover, you may reflect the result of a comparison of a severity on the area | region to present other than the time to present. Specifically, when the display area on the display 11 is divided and a plurality of advertisements are displayed at the same time, the higher the severity, the larger the display may be.

  The advertisement storage unit 25 stores advertisements uploaded from the company terminal 3 owned by the company. The advertisement storage unit 25 may be provided outside the server 2 (another server or the like). Further, the advertisement storage unit 25 may be omitted, and the information presentation unit 24 may acquire an advertisement from outside as needed.

  Next, with reference to FIG.2 and FIG.3, the process (advertisement presentation method of this invention) which the advertisement presentation system S performs is demonstrated. FIG. 3 is a flowchart showing processing performed by the advertisement presentation system S.

  In the advertisement presenting system S of the present embodiment, prior to the process for presenting the diagnosis result and the advertisement, a plurality of advertisements that can be presented from the operator terminal 3 are uploaded and stored in the advertisement storage unit 25. ing.

  In the processing performed by the advertisement presentation system S, first, the camera 10 of the portable information terminal 1 photographs the lips and the skin around the lips (second region) together with the user's teeth (first region). The still image captured at the same time is acquired as a two-dimensional image (FIG. 3 / STEP01).

  Next, based on the image acquired by the camera 10, the image recognition unit 20 of the server 2 images the user's body teeth (first region), and the skin around the lips and lips (second region). (FIG. 3 / STEP02 (image recognition process)).

  Next, the first health state recognizing unit 21 of the server 2 recognizes the user's tooth state based on the tooth image recognized by the image recognizing unit 20, and can estimate the health state related to the tooth (first order). 1 health condition) and its severity (FIG. 3 / STEP03 (first health condition recognition process)).

  Next, the second health state recognition unit 22 of the server 2 recognizes the state of the user's lips and the skin around the lips based on the image of the lips and the skin around the lips recognized by the image recognition unit 20. The health state (second health state) related to the lips and the skin around the lip, which can be estimated from the state, and the severity thereof are recognized (FIG. 3 / STEP04 (second health state recognition step)).

  Next, the advertisement acquisition unit 23 of the server 2 presents teeth to the user based on the first health state and the second health state recognized by the first health state recognition unit 21 and the second health state recognition unit 22. And an advertisement relating to the lips and the skin around the lips (second advertisement) (FIG. 3 / STEP05 (advertisement acquisition step)).

  Next, the information presentation unit 24 of the server 2 compares the severity of the dental health with the severity of the health of the skin around the lips and the lips, and in accordance with the comparison result, the first advertisement The presentation time and presentation order of the second advertisement are determined (FIG. 3 / STEP06).

  Next, after presenting those advertisements sequentially on the display 11 of the portable information terminal 1, the information presenting unit 24 presents the first health state and ends the current process (FIG. 3 / STEP07 (Information Presentation process)).

  As described above, in the advertisement presentation system S, the first health state relating to the teeth (first region) (that is, the state of the region originally desired by the user) is recognized, and the first region The second health state relating to the second region is also recognized based on the image of the lip and the skin around the lip (second region) included in the image obtained by photographing the lip. And the advertisement shown to a user is acquired based on the 2nd health state.

  As a result, advertisements relating to the lips and the skin around the lips are presented to the user together with the first health state that is the health state of the teeth that the user wishes to diagnose. That is, the advertisement presented to the user by the advertisement presenting system S is used while the user of the system implementing this method is not conscious (that is, not related to the first area). It is likely to be useful or relevant to the person.

  As a result, the provider of this advertisement presentation system S can solicit advertisements widely from businesses that are engaged in businesses related to teeth, as well as businesses that are involved in businesses related to the lips and the skin around the lips. It becomes like this. Moreover, since the advertisement to be presented is appropriate for the user, it is difficult to give stress and discomfort due to the advertisement being presented.

  Although the illustrated embodiment has been described above, the present invention is not limited to such a form.

  For example, in the above-described embodiment, the advertisement table instruction system S is configured as a system for diagnosing a user's teeth and presenting advertisements related to teeth and advertisements related to the lips or the skin around the lips. . This is because it is relatively easy to acquire images of the lips and the skin around the lips along with the photographing of the teeth.

  However, the advertisement presenting method and the advertisement presenting system of the present invention are not limited to such a configuration, and the health state of the first region of the user's body and the second region that can be photographed together with the first region. As long as it recognizes and presents advertisements.

  For example, the first region may be ears and the second region may be hair. Further, the first health state is a state relating to the inside of the teeth, tongue, or oral cavity, and the second health state is a state estimated from at least one of the lips and the skin around the lip (for example, the state inside the oral cavity) ).

  Moreover, in the said embodiment, the 1st advertisement regarding the tooth | gear which concerns on a 1st health state, and the 2nd advertisement regarding the skin around the lip | lip or lips which concern on a 2nd health state are shown sequentially.

  However, the advertisement presenting method and the advertisement presenting system of the present invention are not limited to such a configuration, and may be any means as long as it presents an advertisement relating to the second health condition together with at least the first health condition.

  For example, similarly to the advertisement presentation system S of the above embodiment, in the case of a system that recognizes the state of the lips or the skin around the lips together with the diagnosis of the teeth, the advertisement related to the teeth (that is, the first advertisement) is displayed. You may comprise so that only the advertisement (namely, 2nd advertisement) regarding the lips or the skin around the lips may be presented without presenting. When comprised in this way, you may comprise so that the advertisement regarding the lip | lip or the skin around the lips may be presented simultaneously with the presentation of the dental diagnosis result. When two or more second health conditions can be recognized together with the first health condition, two or more second advertisements may be presented.

  Moreover, in the said embodiment, the advertisement presentation system S for implementing the advertisement presentation method of this invention is comprised by the server 2 and the portable information terminal 1. FIG. However, the advertisement presenting method of the present invention cannot be configured only by the system configured as described above.

  For example, an information processing terminal having a photographing function may be installed at a storefront or the like, and the system may be configured only by the information processing terminal, or each mobile unit may be provided with each processing unit and each information storage unit. You may comprise a system only with an information terminal. Conversely, in the above-described embodiment, the process of health state recognition and advertisement acquisition performed by one server may be performed using different servers.

DESCRIPTION OF SYMBOLS 1 ... Portable information terminal (information processing terminal), 2 ... Server, 3 ... Company terminal, 10 ... Camera (image acquisition part), 11 ... Display (notification part), 20 ... Image recognition part, 21 ... 1st health State recognition unit, 22 ... second health state recognition unit, 23 ... advertisement acquisition unit, 24 ... information presentation unit, 25 ... advertisement storage unit.

Claims (3)

  1. An image recognition step for recognizing an image of the first region and an image of the second region from the image of the user's body;
    A first health state recognition unit for recognizing a first health state that is a health state related to the first region based on the recognized image of the first region;
    A second health state in which a second health state recognition unit recognizes a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area. Recognition process;
    Advertisement obtaining section, based on the recognized second health, the steps ad acquisition for acquiring advertisement to be presented to the user,
    An information presenting unit comprising an information presenting step of presenting the recognized first health state after presenting the acquired advertisement to the user or simultaneously with presenting the acquired advertisement ;
    In the first health state recognition step, the first health state recognition unit recognizes the first health state based on the image of the first region, and the recognized first health state and the previously obtained state. Recognizing a value of severity of the first health condition with reference to a data table that preliminarily defines a relationship between the first health condition and the severity,
    In the second health condition recognition step, the second health condition recognition unit recognizes the second health condition on the basis of the image of the second region, and the recognized second health condition and the previously obtained condition. Recognizing the value of the severity of the second health condition with reference to a data table that preliminarily defines the relationship between the second health condition and the severity,
    In the advertisement acquisition step, the advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state, and based on the recognized second health state. , Obtain a second advertisement to be presented to the user,
    In the information presentation step, the information presentation unit compares the severity of the first health state with the severity of the second health state, and according to the comparison result, the first advertisement and the A method for presenting an advertisement, wherein a presentation time or a presentation order of a second advertisement is determined and the first advertisement and the second advertisement are presented .
  2. The advertisement presenting method according to claim 1,
    The first area is an area inside the user's teeth or oral cavity,
    The second region is the user's lip, skin around the lip, or tongue,
    The second health state is the use inferred from at least one of the lip state, the skin state around the lip, the tongue state, or the lip, the skin around the lip, and the tongue. A method for presenting an advertisement, characterized in that the state is in a region other than the first region of the person's body.
  3. An image recognition unit for recognizing the image of the first region and the image of the second region from the image of the user's body;
    A first health state recognition unit that recognizes a first health state that is a health state related to the first region, based on the recognized image of the first region;
    A second health state recognition unit for recognizing a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area;
    Based on the recognized second health condition, an advertisement acquisition unit that acquires an advertisement to be presented to the user;
    An information presentation unit that presents the recognized first health state after the user is presented with the obtained advertisement or at the same time as the obtained advertisement is presented ;
    The first health condition recognition unit recognizes the first health condition based on the image of the first region, and recognizes the recognized first health condition and the previously obtained first health condition and severeness. Recognizing the value of the severity of the first health state with reference to a data table pre-defined in relation to the degree,
    The second health condition recognition unit recognizes the second health condition based on the image of the second area, and recognizes the recognized second health condition and the previously obtained second health condition and severeness. Recognizing the value of the severity of the second health condition with reference to a data table pre-defined in relation to the degree,
    The advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state and presents the user to the user based on the recognized second health state. Get a second ad to
    The information presentation unit compares the severity of the first health condition and the severity of the second health condition, and presents the first advertisement and the second advertisement according to the comparison result. An advertisement presentation system that determines a time or a presentation order and presents the first advertisement and the second advertisement .
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