JP6371019B1 - Advertisement presenting method and advertisement presenting system - Google Patents
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Abstract
【課題】利用者に対し、適切な広告を提示することのできる広告提示システムを提供する。
【解決手段】広告提示システムＳは、携帯情報端末１のカメラ１０で撮影された利用者の歯及び口唇を含む画像を認識する画像認識部２０と、その画像に基づき、歯の及び口唇の健康状態を認識する第１健康状態認識部２１及び第２健康状態認識部２２と、口唇の健康状態に基づいて広告を取得する広告取得部２３と、携帯情報端末１のディスプレイ１１に、広告とともに歯の健康状態を提示する情報提示部２４とを備える。
【選択図】図２An advertisement presentation system capable of presenting an appropriate advertisement to a user is provided.
An advertisement presenting system (S) recognizes an image including a user's teeth and lips photographed by a camera (10) of a portable information terminal (1) and health of teeth and lips based on the image. The first health state recognition unit 21 and the second health state recognition unit 22 that recognize the state, the advertisement acquisition unit 23 that acquires the advertisement based on the health state of the lips, and the display 11 of the portable information terminal 1 together with the advertisement And an information presentation unit 24 for presenting the health status of the person.
[Selection] Figure 2
Description
本発明は、取得した利用者の画像に基づいて、その利用者に適した広告を提示するための広告提示方法、及び、広告提示システムに関する。 The present invention relates to an advertisement presentation method and an advertisement presentation system for presenting an advertisement suitable for a user based on an acquired user image.
従来、利用者の口腔の内部を撮影して画像を取得し、その取得した画像に基づいて利用者の口腔の内部の状態を診断し、その診断結果を利用者に通知する診断システムが知られている。この種の診断システムとしては、診断結果に応じて、又は、利用者からの要望に応じて、その利用者に対し、最寄りの病院の情報、治療のための処置及び器具の情報等の広告を提示するものが知られている（例えば、特許文献１参照。）。 2. Description of the Related Art Conventionally, there has been known a diagnostic system that captures an image of the inside of a user's oral cavity, acquires an image, diagnoses the internal state of the user's oral cavity based on the acquired image, and notifies the user of the diagnosis result. ing. As this kind of diagnostic system, according to the diagnosis result or according to the request from the user, advertisements such as information on the nearest hospital, information on treatment and equipment for treatment, etc. are sent to the user. What is presented is known (see, for example, Patent Document 1).
しかし、特許文献１に記載のような従来の診断システムは、利用者の口腔の内部の状態を診断するものであるので、提示される広告も口腔に関するもののみとなっていた。そのため、提示される広告の内容が制限され、システムの提供者にとっては、多種の事業者から広告を募ることが難しいという問題があった。 However, since the conventional diagnostic system as described in Patent Document 1 is for diagnosing the internal state of the user's oral cavity, the presented advertisement is only related to the oral cavity. Therefore, the content of the presented advertisement is limited, and there is a problem that it is difficult for the system provider to solicit advertisements from various business operators.
一方、仮に提示される広告の内容を制限しなかった場合には、利用者に対して全く関係のない広告が提示されてしまうおそれがある。その結果、その広告を提示することで、その診断システムを使用する利用者に対し、ストレス、違和感を与えてしまうおそれがあった。 On the other hand, if the content of the advertisement presented is not limited, there is a possibility that an advertisement that has nothing to do with the user is presented. As a result, the presentation of the advertisement may cause stress and discomfort to the user who uses the diagnosis system.
本発明は以上の点に鑑みてなされたものであり、利用者に対し、適切な広告を提示することのできる広告提示方法、及び、広告提示システムを提供することを目的とする。 The present invention has been made in view of the above points, and an object thereof is to provide an advertisement presenting method and an advertisement presenting system capable of presenting an appropriate advertisement to a user.
本発明の広告提示方法は、
画像認識部が、利用者の身体の画像から第１領域の画像及び第２領域の画像を認識する画像認識工程と、
第１健康状態認識部が、認識された前記第１領域の画像に基づいて、前記第１領域に関する健康状態である第１健康状態を認識する第１健康状態認識工程と、
第２健康状態認識部が、認識された前記第２領域の画像に基づいて、前記利用者の身体の前記第１領域以外の領域の健康状態である第２健康状態を認識する第２健康状態認識工程と、
広告取得部が、認識された前記第２健康状態に基づいて、前記利用者に提示する広告を取得する広告取得工程と、
情報提示部が、前記利用者に、取得された前記広告を提示した後に、又は、取得された前記広告を提示すると同時に、認識された前記第１健康状態を提示する情報提示工程とを備え、
前記第１健康状態認識工程で、前記第１健康状態認識部が、前記第１領域の画像に基づいて、前記第１健康状態を認識するととともに、認識された前記第１健康状態及び予め得られている前記第１健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第１健康状態の重症度の値を認識し、
前記第２健康状態認識工程で、前記第２健康状態認識部が、前記第２領域の画像に基づいて、前記第２健康状態を認識するとともに、認識された前記第２健康状態及び予め得られている前記第２健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第２健康状態の重症度の値を認識し、
前記広告取得工程で、前記広告取得部が、認識された前記第１健康状態に基づいて、前記利用者に提示する第１の広告を取得するとともに、認識された前記第２健康状態に基づいて、前記利用者に提示する第２の広告を取得し、
前記情報提示工程で、前記情報提示部が、前記第１健康状態の重症度と前記第２健康状態の重症度とを対比して、該対比の結果に応じて、前記第１の広告及び前記第２の広告の提示時間、又は、提示順序を決定し、前記第１の広告及び前記第２の広告を提示することを特徴とする。
The advertisement presenting method of the present invention includes:
An image recognition step for recognizing an image of the first region and an image of the second region from the image of the user's body;
A first health state recognition unit for recognizing a first health state that is a health state related to the first region based on the recognized image of the first region;
A second health state in which a second health state recognition unit recognizes a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area. Recognition process;
Advertisement obtaining section, based on the recognized second health, the steps ad acquisition for acquiring advertisement to be presented to the user,
An information presenting unit comprising an information presenting step of presenting the recognized first health state after presenting the acquired advertisement to the user or simultaneously with presenting the acquired advertisement ;
In the first health state recognition step, the first health state recognition unit recognizes the first health state based on the image of the first region, and the recognized first health state and the previously obtained state. Recognizing a value of severity of the first health condition with reference to a data table that preliminarily defines a relationship between the first health condition and the severity,
In the second health condition recognition step, the second health condition recognition unit recognizes the second health condition on the basis of the image of the second region, and the recognized second health condition and the previously obtained condition. Recognizing the value of the severity of the second health condition with reference to a data table that preliminarily defines the relationship between the second health condition and the severity,
In the advertisement acquisition step, the advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state, and based on the recognized second health state. , Obtain a second advertisement to be presented to the user,
In the information presentation step, the information presentation unit compares the severity of the first health state with the severity of the second health state, and according to the comparison result, the first advertisement and the A presentation time or a presentation order of the second advertisement is determined, and the first advertisement and the second advertisement are presented .
ここで、本発明における「第２健康状態」には、第２領域そのものに関する健康状態の他、第２領域の状態から推定できる利用者の身体の第１領域以外の領域に関する健康状態も含まれる。例えば、第１領域が歯であり、第２領域が口唇である場合には、第２健康状態には、口唇に関する健康状態の他、口唇の状態に基づいて推定される歯以外の領域（例えば、舌、口腔の内部等）の健康状態であってもよい。 Here, the “second health state” in the present invention includes a health state relating to a region other than the first region of the user's body that can be estimated from the state of the second region in addition to the health state relating to the second region itself. . For example, when the first region is a tooth and the second region is a lip, the second health state includes a region other than the tooth estimated based on the state of the lip in addition to the lip health state (for example, , Tongue, oral cavity, etc.).
また、ここで、「広告」は、画像又は動画による広告の他、音声による広告等、利用者に対し情報を報知し得る種々の広告を含む。また、ここで、「重症度」とは、例えば、健康状態に基づいて認識される値であり、例えば、病状の重さ等に基づいて定められる。重症度の大小は、システム設計者等が任意に定めることができる。 Also, where "ad" is other ads by image or video, including a variety of advertisements that may broadcast the information to advertisements, the user by voice. Here, the “severity” is, for example, a value recognized based on the health condition, and is determined based on, for example, the weight of the medical condition. The severity can be arbitrarily determined by the system designer or the like.
このように、本発明の広告提示方法では、第１領域に係る第１健康状態（すなわち、もともと利用者が診断を希望している領域の状態）が認識されるとともに、第１領域を撮影した画像に含まれる第２領域の画像に基づいて、第１領域以外の領域に係る第２健康状態についても認識される。そして、その第２健康状態に基づいて、利用者に提示する広告の取得が行われる。 As described above, in the advertisement presenting method of the present invention, the first health state related to the first region (that is, the state of the region originally desired by the user) is recognized and the first region is photographed. Based on the image of the second region included in the image, the second health state relating to the region other than the first region is also recognized. And the advertisement shown to a user is acquired based on the 2nd health state.
これにより、利用者に対しては、利用者が診断を希望している第１領域に関する第１健康状態とともに、第２領域に関する広告が提示されるようになる。すなわち、この広告提示方法によって利用者に提示される広告は、この方法を実施するシステムの利用者が意識していないものでありながら（すなわち、第１領域に関しないものでありながら）、利用者にとって有用又は興味に合致する可能性が高いもの（すなわち、利用者にとって適切なもの）となる。 As a result, an advertisement relating to the second area is presented to the user together with the first health state relating to the first area that the user desires to diagnose. That is, the advertisement presented to the user by this advertisement presenting method is not conscious of the user of the system that implements this method (that is, not related to the first area), but the user. That are likely to be useful or interesting to the user (ie, appropriate for the user).
その結果、この広告提示方法を用いたシステムの提供者は、第１領域に関する事業を行っている事業者の他、第２領域に関する事業を行っている事業者からも、広く広告を募ることができるようになる。また、利用者に対しては、提示される広告が利用者にとって適切なものとなるので、広告を提示されたことによるストレス、違和感を与えにくくなる。
このように、複数種類の広告を提示し、且つ、その提示時間を重症度（すなわち、利用者に対する有用度）に応じて広告を提示時間、提示順序を決定するようにすると、提示される広告の内容を利用者にとってさらに適切なものにすることができる。
As a result, the provider of the system using this advertisement presenting method may solicit advertisements widely from businesses that conduct business related to the first area and businesses that conduct business related to the second area. become able to. Moreover, since the advertisement to be presented is appropriate for the user, it is difficult to give stress and discomfort due to the advertisement being presented.
As described above, when a plurality of types of advertisements are presented and the presentation time is determined according to the severity (that is, the usefulness to the user), the presentation time and the presentation order are determined. Can be made more appropriate for users.
本発明の広告提示方法においては、
前記第１領域は、前記利用者の歯、又は、口腔の内部の領域であり、
前記第２領域は、前記利用者の口唇、口唇の周囲の肌、又は、舌であり、
前記第２健康状態は、前記口唇の状態、前記口唇の周囲の肌の状態、前記舌の状態、又
は、前記口唇、前記口唇の周囲の肌及び前記舌の少なくとも１つから推測される前記利用
者の身体の前記第１領域以外の領域の状態であることが好ましい。
In the advertisement presenting method of the present invention,
The first area is an area inside the user's teeth or oral cavity,
The second region is the user's lip, skin around the lip, or tongue,
The second health state is the use inferred from at least one of the lip state, the skin state around the lip, the tongue state, or the lip, the skin around the lip, and the tongue. It is preferable that the state is in a region other than the first region of the person's body.
ここで、「口唇の周囲の肌」とは、例えば、顎、頬、首、耳、鼻等、歯又は口腔の内部の領域とともに撮影可能な領域の肌を指す。このように構成すると、画像を撮影する際に自然に第１領域と第２領域とを撮影することが可能となるので、本発明の広告提示方法を用いたシステムを使用する利用者に対し、ストレス、違和感をさらに与えにくくなる。 Here, the “skin around the lips” refers to skin in a region that can be photographed together with the region inside the teeth or oral cavity, such as the jaw, cheek, neck, ear, and nose. If comprised in this way, since it will become possible to image | photograph a 1st area | region and a 2nd area | region naturally when image | photographing an image, with respect to the user who uses the system using the advertisement presentation method of this invention, Stress and discomfort are less likely to be given.
なお、本発明の広告提示方法において対象となる利用者の身体の領域の組み合わせは、カメラ等の画像取得部によって、同時に撮影可能な領域であればよい。例えば、上記の領域の他、目及び目の周囲の肌又は額の肌、手及び爪、髪の毛及び耳の周囲の肌等も含まれる。 In addition, the combination of the user's body area | region used as object in the advertisement presentation method of this invention should just be an area | region which can image | photograph simultaneously with image acquisition parts, such as a camera. For example, in addition to the above-mentioned region, the skin around the eyes and the forehead or forehead, the hands and nails, the hair and the skin around the ears, and the like are also included.
また、本発明の広告提示システムは、
利用者の身体の画像から第１領域の画像及び第２領域の画像を認識する画像認識部と、
認識された前記第１領域の画像に基づいて、前記第１領域に関する健康状態である第１健康状態を認識する第１健康状態認識部と、
認識された前記第２領域の画像に基づいて、前記利用者の身体の前記第１領域以外の領域の健康状態である第２健康状態を認識する第２健康状態認識部と、
認識された前記第２健康状態に基づいて、前記利用者に提示する広告を取得する広告取得部と、
前記利用者に、取得された前記広告を提示させた後に、又は、取得された前記広告を提示すると同時に、認識された前記第１健康状態を提示する情報提示部とを備え、
前記第１健康状態認識部は、前記第１領域の画像に基づいて、前記第１健康状態を認識するととともに、認識された前記第１健康状態及び予め得られている前記第１健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第１健康状態の重症度の値を認識し、
前記第２健康状態認識部は、前記第２領域の画像に基づいて、前記第２健康状態を認識するとともに、認識された前記第２健康状態及び予め得られている前記第２健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第２健康状態の重症度の値を認識し、
前記広告取得部は、認識された前記第１健康状態に基づいて、前記利用者に提示する第１の広告を取得するとともに、認識された前記第２健康状態に基づいて、前記利用者に提示する第２の広告を取得し、
前記情報提示部は、前記第１健康状態の重症度と前記第２健康状態の重症度とを対比して、該対比の結果に応じて、前記第１の広告及び前記第２の広告の提示時間、又は、提示順序を決定し、前記第１の広告及び前記第２の広告を提示することを特徴とする。
The advertisement presenting system of the present invention is
An image recognition unit for recognizing the image of the first region and the image of the second region from the image of the user's body;
A first health state recognition unit that recognizes a first health state that is a health state related to the first region, based on the recognized image of the first region;
A second health state recognition unit for recognizing a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area;
Based on the recognized second health condition, an advertisement acquisition unit that acquires an advertisement to be presented to the user;
An information presentation unit that presents the recognized first health state after the user is presented with the obtained advertisement or at the same time as the obtained advertisement is presented ;
The first health condition recognition unit recognizes the first health condition based on the image of the first region, and recognizes the recognized first health condition and the previously obtained first health condition and severeness. Recognizing the value of the severity of the first health state with reference to a data table pre-defined in relation to the degree,
The second health condition recognition unit recognizes the second health condition based on the image of the second area, and recognizes the recognized second health condition and the previously obtained second health condition and severeness. Recognizing the value of the severity of the second health condition with reference to a data table pre-defined in relation to the degree,
The advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state and presents the user to the user based on the recognized second health state. Get a second ad to
The information presentation unit compares the severity of the first health condition and the severity of the second health condition, and presents the first advertisement and the second advertisement according to the comparison result. Time or a presentation order is determined, and the first advertisement and the second advertisement are presented .
以下、図面を参照して、実施形態に係る広告提示システムＳについて説明する。なお、本実施形態の広告提示システムＳは、本発明の広告提示システムを、利用者の歯の診断（健康状態の把握）を行うとともに、歯に関する広告、及び、口唇又は口唇の周囲の肌（具体的には、顎、頬、首、耳、鼻等の後述する携帯情報端末１のカメラ１０によって歯とともに撮影可能な領域の肌）に関する広告を提示するためのシステムとして用いたものである。 Hereinafter, the advertisement presentation system S according to the embodiment will be described with reference to the drawings. In addition, the advertisement presentation system S of the present embodiment performs the diagnosis of the user's teeth (understands the health condition), the advertisement regarding the teeth, and the skin around the lips or the lips ( Specifically, the present invention is used as a system for presenting advertisements related to the chin, cheeks, neck, ears, nose, and the like of skin that can be photographed with teeth by the camera 10 of the portable information terminal 1 described later.
この広告提示システムＳは、歯、口唇又は口唇の周囲の肌に関して広告を行いたいと考えている事業者（例えば、歯ブラシ等の歯に関する商品、化粧品等のスキンケア用品等を取り扱う事業者）から提供された複数の広告のうちから、利用者に対して有用又は興味に合致する可能性が高いもの（すなわち、適切なもの）を取得して、利用者の歯の診断結果とともに、適切なタイミングで、利用者に対して提示するためのものである。 This advertisement presentation system S is provided by an operator who wants to advertise on teeth, lips or the skin around the lips (for example, an operator who handles products related to teeth such as toothbrushes, skin care products such as cosmetics). From the plurality of advertisements that have been acquired, those that are likely to be useful or relevant to the user (that is, appropriate) are acquired, and the diagnosis result of the user's teeth is acquired at an appropriate timing. , For presentation to the user.
しかし、本発明の広告提示方法及び広告提示システムは、携帯情報端末のカメラ等によって、同時に撮影し得る複数の部位に関する健康情報及び広告を提示するためのものであるので、歯に関する広告、及び、口唇又は口唇の周囲の肌に関する広告を提示するためのシステムにのみ適用し得るものではない。 However, since the advertisement presenting method and the advertisement presenting system of the present invention are for presenting health information and advertisements regarding a plurality of parts that can be photographed at the same time by a camera of a portable information terminal or the like, It is not applicable only to a system for presenting advertisements related to the lips or the skin around the lips.
そのため、本発明の広告提示方法及び広告提示システムにおける身体の領域としては、例えば、歯及び口唇又は口唇の周囲の肌の他、目及び目の周囲の肌又は額の肌、手及び爪、髪の毛及び耳の周囲の肌等も含まれる。 Therefore, examples of the body region in the advertisement presentation method and the advertisement presentation system of the present invention include, for example, the skin around the teeth and the lips or the lips, the skin around the eyes and the eyes or the skin of the forehead, the hands and nails, and the hair. And the skin around the ears.
なお、本実施形態における「広告」は、画像又は動画であるが、本発明における「広告」は、画像又は動画による広告の他、音声による広告等、利用者に対し情報を報知し得る種々の広告を含む。 The “advertising” in the present embodiment is an image or a moving image, but the “advertising” in the present invention is a variety of information that can notify the user of information such as an advertising by sound in addition to an advertising by image or moving image. Includes advertisements.
まず、図１及び図２を参照して、広告提示システムＳの構成について説明する。 First, with reference to FIG.1 and FIG.2, the structure of the advertisement presentation system S is demonstrated.
図１に示すように、広告表指示ステムＳは、システムの利用者等が所持するスマートフォン等の携帯情報端末１（情報処理端末）と、広告代理店等のシステムの提供者により設置されたサーバ２とによって構成されている。携帯情報端末１とサーバ２、及び、サーバ２と事業者用端末３とは、インターネット回線等を介して相互に情報通信可能に接続することによって構成されている。 As shown in FIG. 1, the advertisement table instruction system S is a server installed by a mobile information terminal 1 (information processing terminal) such as a smartphone possessed by a user of the system and a system provider such as an advertising agency. 2. The portable information terminal 1 and the server 2, and the server 2 and the operator terminal 3 are configured to be connected to each other so as to be able to perform information communication via an Internet line or the like.
携帯情報端末１は、画像を取得するためのカメラ１０（画像取得部）と、利用者に対して、後述する第１健康状態及び広告を含む情報を提示するディスプレイ１１（報知部）とを備えている。 The portable information terminal 1 includes a camera 10 (image acquisition unit) for acquiring an image, and a display 11 (notification unit) that presents information including a first health state and an advertisement to be described later to the user. ing.
カメラ１０は、利用者の歯（第１領域）とともに、口唇及び口唇の周囲の肌（第２領域）を撮影し、それらが同時に写り込んだ静止画を、２次元画像として取得可能に構成されている。 The camera 10 is configured to capture the user's teeth (first region) and the lip and the skin around the lip (second region), and to obtain a still image in which these images are simultaneously captured as a two-dimensional image. ing.
なお、本発明の画像取得部が取得する画像は、第１領域及び第２領域の画像を、後述する画像認識部２０が認識可能なものであればよい。例えば、２次元画像ではなく３次元画像でもよい。また、画像認識部が動画から静止画を切り出して認識可能なものである場合には、画像取得部は動画を撮影するものであってもよい。 Note that the image acquired by the image acquisition unit of the present invention is not limited as long as the image recognition unit 20 described later can recognize the images of the first region and the second region. For example, a three-dimensional image may be used instead of a two-dimensional image. When the image recognition unit can recognize and recognize a still image from a moving image, the image acquisition unit may capture a moving image.
図２に示すように、サーバ２は、実装されたハードウェア構成又はプログラムにより実現される機能として、画像認識部２０と、第１健康状態認識部２１と、第２健康状態認識部２２と、広告取得部２３と、情報提示部２４と、広告格納部２５とを備えている。 As shown in FIG. 2, the server 2 includes an image recognition unit 20, a first health state recognition unit 21, a second health state recognition unit 22, as functions realized by the implemented hardware configuration or program. An advertisement acquisition unit 23, an information presentation unit 24, and an advertisement storage unit 25 are provided.
画像認識部２０は、カメラ１０が取得した画像に基づいて、利用者の身体の歯（第１領域）の画像、並びに、口唇及び口唇の周囲の肌（第２領域）の画像を認識する。 The image recognition unit 20 recognizes an image of the user's body teeth (first region) and an image of the lip and the skin around the lip (second region) based on the image acquired by the camera 10.
第１健康状態認識部２１は、画像認識部２０が認識した歯の画像に基づいて、利用者の歯の状態を認識し、その状態から推定できる歯に関する健康状態（第１健康状態）、及び、その重症度を認識する。 The first health condition recognizing unit 21 recognizes the user's tooth condition based on the tooth image recognized by the image recognizing unit 20, and can estimate the health condition related to the tooth (first health condition), and , Recognize its severity.
第２健康状態認識部２２は、画像認識部２０が認識した口唇及び口唇の周囲の肌の画像に基づいて、利用者の口唇及び口唇の周囲の肌の状態を認識し、その状態から推定できる口唇及び口唇の周囲の肌に関する健康状態（第２健康状態）、及び、その重症度を認識する。 The second health state recognition unit 22 recognizes the state of the user's lip and the skin around the lip based on the image recognized by the image recognition unit 20 and can estimate from the state. Recognize the health condition (second health condition) and severity of the lip and the skin around the lip.
ここで、「第２健康状態」には、第２領域そのものに関する健康状態の他、第２領域の状態から推定できる利用者の身体の第１領域以外の領域に関する健康状態も含まれる。 Here, the “second health state” includes a health state relating to a region other than the first region of the user's body, which can be estimated from the state of the second region, in addition to the health state relating to the second region itself.
例えば、本実施形態の広告提示システムＳにおいては、第２領域が利用者の口唇及び口唇の周囲の肌であり、第２健康状態は、口唇及び口唇の周囲の肌に関する健康状態となっている。しかし、第２健康状態としては、歯（第１領域）、口唇及び口唇（第２領域）以外の利用者の身体の領域の健康状態を、口唇及び口唇の周囲の肌の状態に基づいて推定したものであってもよい。具体的には、口唇の状態に基づいて推定された舌、口腔の内部等の健康状態であってもよい。 For example, in the advertisement presenting system S of the present embodiment, the second region is the user's lips and the skin around the lips, and the second health state is a health state relating to the lips and the skin around the lips. . However, as the second health state, the health state of the user's body region other than the teeth (first region), the lips and the lips (second region) is estimated based on the state of the skin around the lips and the lips. It may be what you did. Specifically, it may be a health state such as the tongue and the oral cavity estimated based on the state of the lips.
なお、広告提示システムＳでは、第１健康状態認識部２１及び第２健康状態認識部２２は、予め得られているサンプル画像と画像認識部２０が認識した画像との比較によって、第１健康状態及び第２健康状態を認識している。 In the advertisement presentation system S, the first health state recognition unit 21 and the second health state recognition unit 22 compare the first health state by comparing the sample image obtained in advance with the image recognized by the image recognition unit 20. And recognizes the second health condition.
しかし、本発明における第１健康状態及び第２健康状態の認識は必ずしも画像の比較によって行う必要はなく、画像認識部が認識した画像に基づいて行われるものであればよい。例えば、通常は画像の比較によって健康状態を認識し、認識が困難な場合にのみ、医師に画像を送信して診断が行われるように構成してもよい。 However, the recognition of the first health state and the second health state in the present invention does not necessarily have to be performed by comparing images, and may be performed based on the image recognized by the image recognition unit. For example, it may be configured such that diagnosis is performed by transmitting an image to a doctor only when the health state is normally recognized by comparison of images and recognition is difficult.
また、ここで、「重症度」とは、例えば、健康状態に基づいて認識される値であり、例えば、病状の重さ等に基づいて定められる。重症度の大小は、システム設計者等が任意に定めることができる。本実施形態の広告表示システムＳでは、健康状態と重症度との関係を予め規定したデータテーブルを参照して、第１健康状態及び第２健康状態に関する重症度の値が認識される。 Here, the “severity” is, for example, a value recognized based on the health condition, and is determined based on, for example, the weight of the medical condition. The severity can be arbitrarily determined by the system designer or the like. In the advertisement display system S of the present embodiment, the severity values related to the first health condition and the second health condition are recognized with reference to a data table that preliminarily defines the relationship between the health condition and the severity.
広告取得部２３は、第１健康状態認識部２１及び第２健康状態認識部２２によって認識された第１健康状態及び第２健康状態に基づいて、利用者に提示する歯に関する広告（第１の広告）、及び、口唇及び口唇の周囲の肌に関する広告（第２の広告）を取得する。 The advertisement acquisition unit 23, based on the first health state and the second health state recognized by the first health state recognition unit 21 and the second health state recognition unit 22, an advertisement (first Advertisement) and advertisements related to the lips and the skin around the lips (second advertisement).
情報提示部２４は、歯の健康状態（第１健康状態）の重症度と口唇及び口唇の周囲の肌の健康状態（第２健康状態）の重症度とを対比するとともに、その対比結果に応じて、歯に関する広告（第１の広告）の提示時間、及び、口唇及び口唇の周囲の肌に関する広告（第２の広告）の提示時間を決定し、並びに、それらの提示順序を決定する。 The information presentation unit 24 compares the severity of the dental health condition (first health condition) with the severity of the health condition of the skin around the lips and the lips (second health condition), and according to the comparison result Then, the presentation time of the advertisement concerning the teeth (first advertisement) and the presentation time of the advertisement concerning the lips and the skin around the lips (second advertisement) are determined, and the order of presentation thereof is determined.
また、情報提示部２４は、その決定内容に従って、携帯情報端末１のディスプレイ１１上にそれらの広告を提示した後、第１健康状態を提示する。 Moreover, after presenting those advertisements on the display 11 of the portable information terminal 1 according to the determination content, the information presentation unit 24 presents the first health state.
提示時間と重症度の対比結果の関係は、適宜設定して良い。例えば、重症度が大きいものほど提示時間を長くしてもよい。また、重症度が大きいものほど、後に提示するようにしてもよい。また、重症度が大きいものを繰り返し提示してもよい。 The relationship between the presentation time and severity comparison results may be set as appropriate. For example, the presentation time may be increased as the severity increases. Moreover, you may make it show later that the severity is large. Moreover, you may repeatedly present what has a high severity.
なお、広告提示システムＳでは、第１健康状態認識部２１及び第２健康状態認識部２２が、第１健康状態及び第２健康状態とともに、各々の重症度も認識している。これは、情報提示部２４が、その重症度（すなわち、利用者に対する有用度）に応じて、利用者に対して提示する各広告の提示時間及び提示順序を変動させるためである。 In the advertisement presentation system S, the first health condition recognition unit 21 and the second health condition recognition unit 22 recognize the severity levels of the first health condition and the second health condition. This is because the information presentation unit 24 varies the presentation time and presentation order of each advertisement presented to the user according to the severity (that is, the usefulness to the user).
しかし、広告の提示時間が変動可能なものでない場合（例えば、広告が１種類しかない場合）等には、提示時間の変動を行うことはできないので、重症度を認識せず、重症度の比較を行わないように構成してもよい。 However, if the presentation time of the advertisement is not variable (for example, if there is only one type of advertisement), the presentation time cannot be changed, so the severity is not recognized and the severity is compared. You may comprise so that it may not perform.
また、広告を提示する時間を変動させるための方法としては、広告が静止画のような径時変化のないものである場合には、単純に提示する時間を変動させればよい。また、広告が動画のような径時変化のあるものである場合には、広告の取得の際に、１つの健康状態に関して、時間の異なる複数の広告を取得しておき、その中から決定された提示時間に応じた長さの広告を選択するようにしてもよい。 Further, as a method for changing the time for presenting the advertisement, when the advertisement is not changed with time like a still image, the time for presenting may be simply changed. In addition, when the advertisement has a time-varying change such as a video, when the advertisement is acquired, a plurality of advertisements having different times are acquired with respect to one health condition, and the advertisement is determined from them. An advertisement having a length corresponding to the presented time may be selected.
また、重症度の比較の結果を、提示する時間の他、提示する領域に反映させてもよい。具体的には、ディスプレイ１１上の表示領域を分割して複数の広告を同時に表示するような場合には、重症度の高いものほど大きく表示するようにしてもよい。 Moreover, you may reflect the result of a comparison of a severity on the area | region to present other than the time to present. Specifically, when the display area on the display 11 is divided and a plurality of advertisements are displayed at the same time, the higher the severity, the larger the display may be.
広告格納部２５は、事業者の有する事業者用端末３からアップロードされた広告を格納する。なお、この広告格納部２５をサーバ２の外部（他のサーバ等）に設けてもよい。また、広告格納部２５を省略し、情報提示部２４が必要に応じて随時外部から広告を取得するようにしてもよい。 The advertisement storage unit 25 stores advertisements uploaded from the company terminal 3 owned by the company. The advertisement storage unit 25 may be provided outside the server 2 (another server or the like). Further, the advertisement storage unit 25 may be omitted, and the information presentation unit 24 may acquire an advertisement from outside as needed.
次に、図２及び図３を参照して、広告提示システムＳが行う処理（本発明の広告提示方法）について説明する。図３は、広告提示システムＳが行う処理を示すフローチャートである。 Next, with reference to FIG.2 and FIG.3, the process (advertisement presentation method of this invention) which the advertisement presentation system S performs is demonstrated. FIG. 3 is a flowchart showing processing performed by the advertisement presentation system S.
本実施形態の広告提示システムＳでは、診断結果及び広告を提示するための処理に先立ち、広告格納部２５に対して、事業者用端末３から提示対象となり得る複数の広告がアップロードされて格納されている。 In the advertisement presenting system S of the present embodiment, prior to the process for presenting the diagnosis result and the advertisement, a plurality of advertisements that can be presented from the operator terminal 3 are uploaded and stored in the advertisement storage unit 25. ing.
広告提示システムＳが行う処理においては、まず、携帯情報端末１のカメラ１０が、利用者の歯（第１領域）とともに、口唇及び口唇の周囲の肌（第２領域）を撮影し、それらが同時に写り込んだ静止画を、２次元画像として取得する（図３／ＳＴＥＰ０１）。 In the processing performed by the advertisement presentation system S, first, the camera 10 of the portable information terminal 1 photographs the lips and the skin around the lips (second region) together with the user's teeth (first region). The still image captured at the same time is acquired as a two-dimensional image (FIG. 3 / STEP01).
次に、サーバ２の画像認識部２０が、カメラ１０が取得した画像に基づいて、利用者の身体の歯（第１領域）の画像、並びに、口唇及び口唇の周囲の肌（第２領域）の画像を認識する（図３／ＳＴＥＰ０２（画像認識工程））。 Next, based on the image acquired by the camera 10, the image recognition unit 20 of the server 2 images the user's body teeth (first region), and the skin around the lips and lips (second region). (FIG. 3 / STEP02 (image recognition process)).
次に、サーバ２の第１健康状態認識部２１は、画像認識部２０が認識した歯の画像に基づいて、利用者の歯の状態を認識し、その状態から推定できる歯に関する健康状態（第１健康状態）、及び、その重症度を認識する（図３／ＳＴＥＰ０３（第１健康状態認識工程））。 Next, the first health state recognizing unit 21 of the server 2 recognizes the user's tooth state based on the tooth image recognized by the image recognizing unit 20, and can estimate the health state related to the tooth (first order). 1 health condition) and its severity (FIG. 3 / STEP03 (first health condition recognition process)).
次に、サーバ２の第２健康状態認識部２２は、画像認識部２０が認識した口唇及び口唇の周囲の肌の画像に基づいて、利用者の口唇及び口唇の周囲の肌の状態を認識し、その状態から推定できる口唇及び口唇の周囲の肌に関する健康状態（第２健康状態）、及び、その重症度を認識する（図３／ＳＴＥＰ０４（第２健康状態認識工程））。 Next, the second health state recognition unit 22 of the server 2 recognizes the state of the user's lips and the skin around the lips based on the image of the lips and the skin around the lips recognized by the image recognition unit 20. The health state (second health state) related to the lips and the skin around the lip, which can be estimated from the state, and the severity thereof are recognized (FIG. 3 / STEP04 (second health state recognition step)).
次に、サーバ２の広告取得部２３は、第１健康状態認識部２１及び第２健康状態認識部２２によって認識された第１健康状態及び第２健康状態に基づいて、利用者に提示する歯に関する広告（第１の広告）、及び、口唇及び口唇の周囲の肌に関する広告（第２の広告）を取得する（図３／ＳＴＥＰ０５（広告取得工程））。 Next, the advertisement acquisition unit 23 of the server 2 presents teeth to the user based on the first health state and the second health state recognized by the first health state recognition unit 21 and the second health state recognition unit 22. And an advertisement relating to the lips and the skin around the lips (second advertisement) (FIG. 3 / STEP05 (advertisement acquisition step)).
次に、サーバ２の情報提示部２４は、歯の健康状態の重症度と口唇及び口唇の周囲の肌の健康状態の重症度とを対比するとともに、その対比結果に応じて、第１の広告及び第２の広告の提示時間及び提示順序を決定する（図３／ＳＴＥＰ０６）。 Next, the information presentation unit 24 of the server 2 compares the severity of the dental health with the severity of the health of the skin around the lips and the lips, and in accordance with the comparison result, the first advertisement The presentation time and presentation order of the second advertisement are determined (FIG. 3 / STEP06).
次に、情報提示部２４は、携帯情報端末１のディスプレイ１１上に、それらの広告を順次提示した後、第１健康状態を提示して、今回の処理を終了する（図３／ＳＴＥＰ０７（情報提示工程））。 Next, after presenting those advertisements sequentially on the display 11 of the portable information terminal 1, the information presenting unit 24 presents the first health state and ends the current process (FIG. 3 / STEP07 (Information Presentation process)).
以上説明したように、広告提示システムＳでは、歯（第１領域）に係る第１健康状態（すなわち、もともと利用者が診断を希望している領域の状態）が認識されるとともに、第１領域を撮影した画像に含まれる口唇及び口唇の周囲の肌（第２領域）の画像に基づいて、第２領域に係る第２健康状態についても認識される。そして、その第２健康状態に基づいて、利用者に提示する広告の取得が行われる。 As described above, in the advertisement presentation system S, the first health state relating to the teeth (first region) (that is, the state of the region originally desired by the user) is recognized, and the first region The second health state relating to the second region is also recognized based on the image of the lip and the skin around the lip (second region) included in the image obtained by photographing the lip. And the advertisement shown to a user is acquired based on the 2nd health state.
これにより、利用者に対しては、利用者が診断を希望している歯の健康状態である第１健康状態とともに、口唇及び口唇の周囲の肌に関する広告が提示されるようになる。すなわち、この広告提示システムＳによって利用者に提示される広告は、この方法を実施するシステムの利用者が意識していないものでありながら（すなわち、第１領域に関しないものでありながら）、利用者にとって有用又は興味に合致する可能性が高いものとなる。 As a result, advertisements relating to the lips and the skin around the lips are presented to the user together with the first health state that is the health state of the teeth that the user wishes to diagnose. That is, the advertisement presented to the user by the advertisement presenting system S is used while the user of the system implementing this method is not conscious (that is, not related to the first area). It is likely to be useful or relevant to the person.
その結果、この広告提示システムＳの提供者は、歯に関する事業を行っている事業者の他、口唇及び口唇の周囲の肌に関する事業を行っている事業者からも、広く広告を募ることができるようになる。また、利用者に対しては、提示される広告が利用者にとって適切なものとなるので、広告を提示されたことによるストレス、違和感を与えにくくなる。 As a result, the provider of this advertisement presentation system S can solicit advertisements widely from businesses that are engaged in businesses related to teeth, as well as businesses that are involved in businesses related to the lips and the skin around the lips. It becomes like this. Moreover, since the advertisement to be presented is appropriate for the user, it is difficult to give stress and discomfort due to the advertisement being presented.
以上、図示の実施形態について説明したが、本発明はこのような形態に限られるものではない。 Although the illustrated embodiment has been described above, the present invention is not limited to such a form.
例えば、上記実施形態では、広告表指示システムＳは、利用者の歯の診断を行うとともに、歯に関する広告、及び、口唇又は口唇の周囲の肌に関する広告を提示するためのシステムとして構成されている。これは、歯の撮影とともに、口唇及び口唇の周囲の肌の画像を取得することは比較的容易であるためである。 For example, in the above-described embodiment, the advertisement table instruction system S is configured as a system for diagnosing a user's teeth and presenting advertisements related to teeth and advertisements related to the lips or the skin around the lips. . This is because it is relatively easy to acquire images of the lips and the skin around the lips along with the photographing of the teeth.
しかし、本発明の広告提示方法及び広告提示システムは、このような構成に限定されるものではなく、利用者の身体の第１領域及びその第１領域とともに撮影可能な第２領域について、健康状態の認識及び広告の提示を行うものであればよい。 However, the advertisement presenting method and the advertisement presenting system of the present invention are not limited to such a configuration, and the health state of the first region of the user's body and the second region that can be photographed together with the first region. As long as it recognizes and presents advertisements.
例えば、第１領域を耳とし、第２領域を髪の毛としてもよい。また、第１健康状態を、歯、舌、又は、口腔の内部に関する状態とし、第２健康状態を、口唇及び口唇の周囲の肌の少なくとも一方から推測される状態（例えば、口腔の内部の状態）としてもよい。 For example, the first region may be ears and the second region may be hair. Further, the first health state is a state relating to the inside of the teeth, tongue, or oral cavity, and the second health state is a state estimated from at least one of the lips and the skin around the lip (for example, the state inside the oral cavity) ).
また、上記実施形態では、第１健康状態に係る歯に関する第１の広告と、第２健康状態に係る口唇又は口唇の周囲の肌に関する第２の広告とを順次提示している。 Moreover, in the said embodiment, the 1st advertisement regarding the tooth | gear which concerns on a 1st health state, and the 2nd advertisement regarding the skin around the lip | lip or lips which concern on a 2nd health state are shown sequentially.
しかし、本発明の広告提示方法及び広告提示システムは、このような構成に限定されるものではなく、少なくとも第１健康状態とともに、第２健康状態に係る広告を提示するものであればよい。 However, the advertisement presenting method and the advertisement presenting system of the present invention are not limited to such a configuration, and may be any means as long as it presents an advertisement relating to the second health condition together with at least the first health condition.
例えば、上記実施形態の広告提示システムＳと同様に、歯の診断とともに口唇又は口唇の周囲の肌の状態を認識するシステムである場合には、歯に係る広告（すなわち、第１の広告）を提示せず、口唇又は口唇の周囲の肌に関する広告（すなわち、第２の広告）のみを提示するように構成してもよい。このように構成した場合、歯の診断結果を提示すると同時に、口唇又は口唇の周囲の肌に関する広告を提示するように構成してもよい。また、第１健康状態とともに、２つ以上の第２健康状態を認識可能である場合には、２つ以上の第２の広告を提示するようにしてもよい。 For example, similarly to the advertisement presentation system S of the above embodiment, in the case of a system that recognizes the state of the lips or the skin around the lips together with the diagnosis of the teeth, the advertisement related to the teeth (that is, the first advertisement) is displayed. You may comprise so that only the advertisement (namely, 2nd advertisement) regarding the lips or the skin around the lips may be presented without presenting. When comprised in this way, you may comprise so that the advertisement regarding the lip | lip or the skin around the lips may be presented simultaneously with the presentation of the dental diagnosis result. When two or more second health conditions can be recognized together with the first health condition, two or more second advertisements may be presented.
また、上記実施形態では、本発明の広告提示方法を実施するための広告提示システムＳをサーバ２と携帯情報端末１とによって構成している。しかし、本発明の広告提示方法は、このように構成されたシステムのみによって構成し得るものではない。 Moreover, in the said embodiment, the advertisement presentation system S for implementing the advertisement presentation method of this invention is comprised by the server 2 and the portable information terminal 1. FIG. However, the advertisement presenting method of the present invention cannot be configured only by the system configured as described above.
例えば、撮影機能を有する情報処理端末を店頭等に設置して、その情報処理端末のみによってシステムを構成してもよいし、携帯情報端末に各処理部及び各情報格納部を設けて、その携帯情報端末のみによってシステムを構成してもよい。逆に、上記実施形態では１つのサーバによって行っていた健康状態の認識及び広告を取得という処理を、それぞれ独立した異なるサーバを用いて行うように構成してもよい。 For example, an information processing terminal having a photographing function may be installed at a storefront or the like, and the system may be configured only by the information processing terminal, or each mobile unit may be provided with each processing unit and each information storage unit. You may comprise a system only with an information terminal. Conversely, in the above-described embodiment, the process of health state recognition and advertisement acquisition performed by one server may be performed using different servers.
１…携帯情報端末（情報処理端末）、２…サーバ、３…事業者用端末、１０…カメラ（画像取得部）、１１…ディスプレイ（報知部）、２０…画像認識部、２１…第１健康状態認識部、２２…第２健康状態認識部、２３…広告取得部、２４…情報提示部、２５…広告格納部。 DESCRIPTION OF SYMBOLS 1 ... Portable information terminal (information processing terminal), 2 ... Server, 3 ... Company terminal, 10 ... Camera (image acquisition part), 11 ... Display (notification part), 20 ... Image recognition part, 21 ... 1st health State recognition unit, 22 ... second health state recognition unit, 23 ... advertisement acquisition unit, 24 ... information presentation unit, 25 ... advertisement storage unit.
Claims (3)
第１健康状態認識部が、認識された前記第１領域の画像に基づいて、前記第１領域に関する健康状態である第１健康状態を認識する第１健康状態認識工程と、
第２健康状態認識部が、認識された前記第２領域の画像に基づいて、前記利用者の身体の前記第１領域以外の領域の健康状態である第２健康状態を認識する第２健康状態認識工程と、
広告取得部が、認識された前記第２健康状態に基づいて、前記利用者に提示する広告を取得する広告取得工程と、
情報提示部が、前記利用者に、取得された前記広告を提示した後に、又は、取得された前記広告を提示すると同時に、認識された前記第１健康状態を提示する情報提示工程とを備え、
前記第１健康状態認識工程で、前記第１健康状態認識部が、前記第１領域の画像に基づいて、前記第１健康状態を認識するととともに、認識された前記第１健康状態及び予め得られている前記第１健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第１健康状態の重症度の値を認識し、
前記第２健康状態認識工程で、前記第２健康状態認識部が、前記第２領域の画像に基づいて、前記第２健康状態を認識するとともに、認識された前記第２健康状態及び予め得られている前記第２健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第２健康状態の重症度の値を認識し、
前記広告取得工程で、前記広告取得部が、認識された前記第１健康状態に基づいて、前記利用者に提示する第１の広告を取得するとともに、認識された前記第２健康状態に基づいて、前記利用者に提示する第２の広告を取得し、
前記情報提示工程で、前記情報提示部が、前記第１健康状態の重症度と前記第２健康状態の重症度とを対比して、該対比の結果に応じて、前記第１の広告及び前記第２の広告の提示時間、又は、提示順序を決定し、前記第１の広告及び前記第２の広告を提示することを特徴とする広告提示方法。 An image recognition step for recognizing an image of the first region and an image of the second region from the image of the user's body;
A first health state recognition unit for recognizing a first health state that is a health state related to the first region based on the recognized image of the first region;
A second health state in which a second health state recognition unit recognizes a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area. Recognition process;
Advertisement obtaining section, based on the recognized second health, the steps ad acquisition for acquiring advertisement to be presented to the user,
An information presenting unit comprising an information presenting step of presenting the recognized first health state after presenting the acquired advertisement to the user or simultaneously with presenting the acquired advertisement ;
In the first health state recognition step, the first health state recognition unit recognizes the first health state based on the image of the first region, and the recognized first health state and the previously obtained state. Recognizing a value of severity of the first health condition with reference to a data table that preliminarily defines a relationship between the first health condition and the severity,
In the second health condition recognition step, the second health condition recognition unit recognizes the second health condition on the basis of the image of the second region, and the recognized second health condition and the previously obtained condition. Recognizing the value of the severity of the second health condition with reference to a data table that preliminarily defines the relationship between the second health condition and the severity,
In the advertisement acquisition step, the advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state, and based on the recognized second health state. , Obtain a second advertisement to be presented to the user,
In the information presentation step, the information presentation unit compares the severity of the first health state with the severity of the second health state, and according to the comparison result, the first advertisement and the A method for presenting an advertisement, wherein a presentation time or a presentation order of a second advertisement is determined and the first advertisement and the second advertisement are presented .
前記第１領域は、前記利用者の歯、又は、口腔の内部の領域であり、
前記第２領域は、前記利用者の口唇、口唇の周囲の肌、又は、舌であり、
前記第２健康状態は、前記口唇の状態、前記口唇の周囲の肌の状態、前記舌の状態、又
は、前記口唇、前記口唇の周囲の肌及び前記舌の少なくとも１つから推測される前記利用
者の身体の前記第１領域以外の領域の状態であることを特徴とする広告提示方法。 The advertisement presenting method according to claim 1,
The first area is an area inside the user's teeth or oral cavity,
The second region is the user's lip, skin around the lip, or tongue,
The second health state is the use inferred from at least one of the lip state, the skin state around the lip, the tongue state, or the lip, the skin around the lip, and the tongue. A method for presenting an advertisement, characterized in that the state is in a region other than the first region of the person's body.
認識された前記第１領域の画像に基づいて、前記第１領域に関する健康状態である第１健康状態を認識する第１健康状態認識部と、
認識された前記第２領域の画像に基づいて、前記利用者の身体の前記第１領域以外の領域の健康状態である第２健康状態を認識する第２健康状態認識部と、
認識された前記第２健康状態に基づいて、前記利用者に提示する広告を取得する広告取得部と、
前記利用者に、取得された前記広告を提示させた後に、又は、取得された前記広告を提示すると同時に、認識された前記第１健康状態を提示する情報提示部とを備え、
前記第１健康状態認識部は、前記第１領域の画像に基づいて、前記第１健康状態を認識するととともに、認識された前記第１健康状態及び予め得られている前記第１健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第１健康状態の重症度の値を認識し、
前記第２健康状態認識部は、前記第２領域の画像に基づいて、前記第２健康状態を認識するとともに、認識された前記第２健康状態及び予め得られている前記第２健康状態と重症度との関係を予め規定したデータテーブルを参照して、前記第２健康状態の重症度の値を認識し、
前記広告取得部は、認識された前記第１健康状態に基づいて、前記利用者に提示する第１の広告を取得するとともに、認識された前記第２健康状態に基づいて、前記利用者に提示する第２の広告を取得し、
前記情報提示部は、前記第１健康状態の重症度と前記第２健康状態の重症度とを対比して、該対比の結果に応じて、前記第１の広告及び前記第２の広告の提示時間、又は、提示順序を決定し、前記第１の広告及び前記第２の広告を提示することを特徴とする広告提示システム。 An image recognition unit for recognizing the image of the first region and the image of the second region from the image of the user's body;
A first health state recognition unit that recognizes a first health state that is a health state related to the first region, based on the recognized image of the first region;
A second health state recognition unit for recognizing a second health state that is a health state of an area other than the first area of the user's body based on the recognized image of the second area;
Based on the recognized second health condition, an advertisement acquisition unit that acquires an advertisement to be presented to the user;
An information presentation unit that presents the recognized first health state after the user is presented with the obtained advertisement or at the same time as the obtained advertisement is presented ;
The first health condition recognition unit recognizes the first health condition based on the image of the first region, and recognizes the recognized first health condition and the previously obtained first health condition and severeness. Recognizing the value of the severity of the first health state with reference to a data table pre-defined in relation to the degree,
The second health condition recognition unit recognizes the second health condition based on the image of the second area, and recognizes the recognized second health condition and the previously obtained second health condition and severeness. Recognizing the value of the severity of the second health condition with reference to a data table pre-defined in relation to the degree,
The advertisement acquisition unit acquires a first advertisement to be presented to the user based on the recognized first health state and presents the user to the user based on the recognized second health state. Get a second ad to
The information presentation unit compares the severity of the first health condition and the severity of the second health condition, and presents the first advertisement and the second advertisement according to the comparison result. An advertisement presentation system that determines a time or a presentation order and presents the first advertisement and the second advertisement .
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